SERP's Up SEO Podcast
Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
info_outline
SERP’s Up | Marking marketing metrics meaningful
02/12/2025
SERP’s Up | Marking marketing metrics meaningful
Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell. Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’. Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast! Hosts, Guests, & Featured People: Resources::
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/35249740
info_outline
SERP’s Up | Site focus? Should SEOs stay in their lane?
02/05/2025
SERP’s Up | Site focus? Should SEOs stay in their lane?
Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up. Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP’s Up podcast. Hosts, Guests, & Featured People: Resources:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/35156305
info_outline
SERP’s Up | Hey SEOs, here's how to grab your bag (of $)
01/29/2025
SERP’s Up | Hey SEOs, here's how to grab your bag (of $)
Ready to unlock the secrets to negotiating your salary and getting paid what you deserve? Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies. Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro. Don't miss out as we help you secure that spondulix on this episode of the SERP’s Up SEO Podcast! Key Segments [00:01:11] What's On This Episode of SERP's Up? [00:02:28] Focus Topic Guest: Carolyn Lydon [00:26:27] Across the Funnel Frontier: Nick LeRoy [00:43:10] Snappy News [00:49:51] Follow of the Week Hosts, Guests, & Featured People: Resources: k News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/35061280
info_outline
SERP’s Up | How will email marketing impact Search in 2025?
01/22/2025
SERP’s Up | How will email marketing impact Search in 2025?
Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix’s Mordy Oberstein and Crystal Carter explore the powerful relationship between search and email marketing with Intuit Mailchimp’s Senior Manager of Content Marketing Strategy, Jillian Ryan. Discover why owning your relationship with your audience through email could be the key to sidestepping the chaos of ever-changing search algorithms. Plus, Jillian shares recent insights from a global research report that Mailchimp produced in conjunction with Ipsos. Canvassing 2,000+ mid-marketers, the research sheds light on which channels are helping marketers grow and drive revenue. Get ready to combine the best of SEO and email marketing for a one-two combination in 2025 on episode 118 of SERP’s Up SEO Podcast! Key Segments [00:02:26] What's On This Episode of SERP's Up? [00:04:16] Focus Topic of the Week [00:04:43] Focus Topic Guest: Jillian Ryan [00:38:11] Snappy News [00:46:21] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34942615
info_outline
SERP’s Up | Looking ahead to SEO in 2025
01/15/2025
SERP’s Up | Looking ahead to SEO in 2025
Is it time to break free of the SERP silo? What content will work in 2025? And how does AI and the LLM factor into the SEO equation now? Wix’s Mordy Oberstein and Crystal Carter are joined by a panel of guests to give their unique takes on what is coming for SEO in 2025. From the importance of breaking silos and collaborating across departments for better SEO strategies to local SEO tips to insights on structuring AI-generated content to top content strategies for 2025 this is one episode you don’t want to miss! Join episode 117 of the SERP’s Up SEO podcast to gear up and avoid the bunny slopes as we ski down SEO in 2025. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week [00:10:13] 2025 SEO Take: Ray Saddiq [00:12:17] 2025 SEO Take: Debbie Chew [00:14:23] 2025 SEO Take: Celeste Gonzalez [00:17:08] 2025 SEO Take: Mike King [00:18:32] 2025 SEO Take: Paul Andre De Vera [00:29:52] Follow of the Week Hosts, Guests, & Featured People: Resources:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34856000
info_outline
SERP’s Up | Can you have TOO much SEO data?
01/08/2025
SERP’s Up | Can you have TOO much SEO data?
Can you have too much of a good thing? SEOs and marketers often rely on data - but is it too much sometimes? Wix’s Mordy Oberstein and Crystal Carter tackle the paradox of data overload with Katy Powell, PR Director & Co-founder of Bottled Imagination. They explore why a high search volume for a keyword like “buy shoes” doesn’t necessarily mean more traffic and conversions, and how Google’s search query filtering is reshaping SEO strategies. Qualifying the data is the most important factor as we swim in the SEO seas. Plus, we dive into LLM training and the cycle of updates to the datasets of all of the most popular Large Language Model tools. Join us as we unravel the art of data-driven creativity on episode 116 of SERP’s Up SEO Podcast! Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:04:08] Focus Topic of the Week: [00:17:01] Focus Topic Guest: Katy Powell [00:22:26] So Many Search Engines [00:29:50] Snappy News [00:34:34] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34761400
info_outline
SERP’s Up | How to drive conversions with influencer marketing
12/18/2024
SERP’s Up | How to drive conversions with influencer marketing
Does influencer marketing lead to leads and converting conversions? What type of influencer marketing gets signups and clicks, and which don't? Wix’s Mordy Oberstein and Crystal Carter welcome Nicole Ponce from Semrush, an expert in navigating the complex waters of B2B influencer marketing. Sara Adam, Head of Partnerships and Influencer Marketing at Wix Studio, also joins in on the conversation to discuss the importance of engagement metrics, the power of TikTok and LinkedIn, and the art of curating the perfect influencer partnership. From nano-influencers to micro-influencers, understand how partners can amplify your brand’s voice far beyond mere follower counts. Be sure to smash that button and like episode 115 of the SERP’s Up SEO Podcast! Key Segments [00:01:44] What's On This Episode of SERP's Up? [00:02:35] Focus Topic of the Week [00:04:51] Focus Topic Guest: Nicole Ponce [00:24:43] Across the Wixverse [00:41:47] Snappy News [00:47:52] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34499875
info_outline
SERP’s Up | Will your audience actually care? How to gauge interest
12/11/2024
SERP’s Up | Will your audience actually care? How to gauge interest
How can you tell if your content will hit or miss before you even hit “publish”? Wix’s Mordy Oberstein and Crystal Carter explore the art and science of predicting content success with special guests Akvila DeFazio and Maeva Cifuentes. Together, they discuss leveraging SEO, social media data, keyword research and beyond to foresee what your audience craves. Understanding content gaps and adapting to audience interests is a must. The importance of undertaking the user’s life context is at the core of future content success. Get ready and shake that magic 8-ball to unlock your future content on the SERP’s Up SEO Podcast! Key Segments [00:01:07] What's On This Episode of SERP's Up? [00:02:38] Focus Topic of the Week [00:11:18] Focus Topic Guest: Maeva Cifuentes [00:15:06] Focus Topic Guest: Akvile Defazio [00:19:38] Snappy News [00:24:05] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34363705
info_outline
SERP’s Up | Who to hire for your SEO team (and beyond) & when
12/04/2024
SERP’s Up | Who to hire for your SEO team (and beyond) & when
When building your digital marketing team, how do you know who to hire, when to hire them, and what skills you should value? Wix’s Mordy Oberstein and Crystal Carter discuss team-building challenges with Menachem Ani, founder of JXC Group. There’s a fine line between balancing who your team needs right now and who can help grow your business in the future. How do you know who is the right fit? Will you need them a year from now as the digital marketing model changes over time? Plus, Menachem Ani explains how he goes about hiring PPC specialists: attention to detail, excellent communication & analytical skills are a must. Tune in to this week’s episode of the SERPs Up SEO Podcast and take your SEO and digital marketing team to “higher” heights! Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week [00:13:52] The Funnel Frontier [00:28:40] Snappy News [00:32:05] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34268505
info_outline
SERP’s Up | Learning to use SEO data studies the right way
11/27/2024
SERP’s Up | Learning to use SEO data studies the right way
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented. Join us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. Key Segments [00:02:34] What's On This Episode of SERP's Up? [00:04:05] Focus Topic of the Week [00:21:08] Focus Topic Guest: Jess Joyce [00:35:31] Snappy News [00:41:25] Follow of the Week Hosts, Guests, & Featured People: Resources: s News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34163620
info_outline
SERP’s Up | Is it time to leave algorithms behind?
11/20/2024
SERP’s Up | Is it time to leave algorithms behind?
Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms. Get insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day! Step out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:03:25] What's On This Episode of SERP's Up? [00:05:11] Focus Topic of the Week [00:09:33] Focus Topic Guest: Jake Hundley [00:29:42] Going, Going, Google… [00:38:49] Snappy News [00:43:04] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/34011412
info_outline
SERP’s Up | How to do SEO & marketing for sub-brands
11/13/2024
SERP’s Up | How to do SEO & marketing for sub-brands
How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront! Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:03:45] Focus Topic of the Week: Sub-Brand SEO [00:04:18] Focus Topic Guest: Claudio Cabrera [00:27:51] Deep Thought with Matt Davies & Steven Picanza [00:56:31] Snappy News [00:59:28] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33904587
info_outline
SERP’s Up | Unifying your offline & online marketing
11/06/2024
SERP’s Up | Unifying your offline & online marketing
Are offline marketing efforts a lost art in the digital age? What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. Dive into how word-of-mouth marketing translates into online growth for businesses We’re going “unplugged” in this episode of the SERP’s Up SEO Podcast. Key Segments [00:02:05] What's On This Episode of SERP's Up? [00:02:43] Focus Topic of the Week [00:12:16] Focus Topic Guest: Greg Sterling & Mike Blumenthal [00:40:59] Snappy News [00:48:21] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33807747
info_outline
SERP’s Up | Revitalize & Refresh Your SEO Career!
10/30/2024
SERP’s Up | Revitalize & Refresh Your SEO Career!
Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career opportunities in SEO and digital marketing on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:01:13] What's On This Episode of SERP's Up? [00:13:35] Focus Topic of the Week: SEO/Marketing and Keeping Things Fresh [00:19:28] The Great Beyond with Annie-Mai Hodge [00:26:03] Snappy News [00:32:23] Follow of the Week: Petra Kis-Herczegh Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33675157
info_outline
SERP’s Up | AI & The Future of Search Engines
10/23/2024
SERP’s Up | AI & The Future of Search Engines
How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix Studio and how they’re making a splash without overwhelming your workflow. Key Segments [00:01:39] What's On This Episode of SERP's Up? [00:04:00] Focus Topic of the Week: AI & The Future of Search Engines [00:20:07] Focus Topic Guest: Garrett Sussman [00:28:27] Across The Wixverse: Paula Mejia [00:48:23] Snappy News [00:50:50] Follow of the Week: Eli Schwartz Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33584812
info_outline
SERP’s Up | Where are we at with AI Overviews?
10/16/2024
SERP’s Up | Where are we at with AI Overviews?
Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio’s dynamic duo, Mordy Oberstein and Crystal Carter, team up with Mark Traphagen from seoClarity to break down the intricacies of Google’s AI Overviews. Plus, Rich Singer’s eye-opening study on the overlap between organic search results and AI-Overview comes under the microscope, along with juicy details and practical tips for staying ahead. Plus, learn how to sift the SERP’s most recent feature and track AI Overviews! So join us as we summarize the AI summaries on the SERP and sum up what it all means for your SEO practices on the SERP’s Up SEO Podcast. Key Segments [00:01:40] What's On This Episode of SERP's Up? [00:03:14] Focus Topic of the Week: AI Overviews [00:04:01] Focus Topic Guest: Mark Traphagen [00:23:07] Tool Time [00:31:27] Snappy News [00:37:04] Follow of the Week: Rich Sanger Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33465692
info_outline
SERP’s Up | Why learn SEO from a course?
10/09/2024
SERP’s Up | Why learn SEO from a course?
Can you learn SEO from a course? Are SEO courses worth the hype? We put the notion of learning SEO from a course to the test with Wix Studio SEO course instructors Aleyda Solis, Andrew Optimisey, Celeste Gonzales, and Judith Lewis. Tune is as our guests explain how SEO courses offer flexibility, shareable insights, learning structure, the ability to learn at your own pace, and offer practical guidance without being dry and encyclopedic. So spit out that gum. Sit up straight and put your thinking caps on as SEO school is in session on this, the 105th episode of the SERP’s Up SEO Podcast. Key Segments [00:02:20] What's On This Episode of SERP's Up? [00:03:27] Focus Topic Guests: Aleyda Solis, Andrew Optimisey [00:32:08] It’s New [00:33:34] Focus Topic Guest: Celeste Gonzalez [00:35:47] Focus Topic Guest: Judith Lewis [00:38:46] Snappy News [00:43:06] Follow of the Week Hosts, Guests, & Featured People: Resources: News
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33364112
info_outline
SERP’s Up | How to tell if Google loves you
10/02/2024
SERP’s Up | How to tell if Google loves you
Is Google sweet on your website, or does it have a secret grudge? Let’s find out! Wix’s Mordy Oberstein and Crystal Carter get a little nostalgic as they take a quick detour into ‘90s music, reminiscing about Ace of Base and Hanson—Mmmbop! We learn how to shore up the pages that are on the brink between ranking and not ranking, and figure out if it is a topic or intent misalignment or if it has something to do with your topic depth. Minding the SERP gaps by comparing content with competitors, updating internal links, and supporting content. Andy Crestondina of Orbit Media gives recommendations on what to do once websites are established and already have brand awareness. Suggesting ways to diversify and continue to build momentum beyond the SERP. Don't miss these game-changing SEO insights, topped with a generous side of fun, on this spirited edition of SERP’s Up! Key Segments [00:01:22] What's On This Episode of SERP's Up? [00:16:28] Focus Topic of the Week: Signs Google Might or Might Not Love You [00:16:47] Focus Topic Guest: Despina Gavoyannis [00:23:32] From the Top of the SERP [00:48:11] Snappy News [00:51:51] Follow of the Week: Darth Autocrat (Lyndon NA) Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33282062
info_outline
SERP’s Up | The SERP according to users, not just SEOs
09/25/2024
SERP’s Up | The SERP according to users, not just SEOs
How much bias creeps into an SEOs' daily habits? How does bias impact how effectively we target our audiences? Join hosts Mordy Oberstein and Crystal Carter as they dig into how biases influence SEO practitioners and the modern SERP with special guest Giulia Panozzo. This juicy episode is worth the squeeze, explaining why sometimes those quirky, negative headlines suck you in like a vortex or why autocomplete can deliver the celebrity gossip you’d never know to look for. Discover why understanding user journey and behavior is crucial for your brand’s success on this week’s episode of the SERP’s Up SEO Podcast. Key Segments [00:03:05] What's On This Episode of SERP's Up? [00:17:55] Focus Topic of the Week: How does the SERP Contribute to User Bias [00:18:15] Focus Topic Guest: Giulia Panozzo [00:26:44] The Great Beyond [00:38:06] Snappy News [00:43:00] Follow of the Week: Garrett Sussman Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33192202
info_outline
SERP’s Up | Making bot log SEO data easy (easier?)
09/18/2024
SERP’s Up | Making bot log SEO data easy (easier?)
Ever wondered why Googlebot loves your blog's cat photos but totally dismisses your high-value product pages? Wix’s Mordy Oberstein and Crystal Carter are joined by Roxana Stingu, Head of Search and SEO at Alamy, to dig into crawl patterns, bot behaviors, and crawl budgets. Learn how to make your pages better for bots, update old content to be relevant again, and minimize server costs by managing bot activity. Discover how specialized bot logs can offer insights into everything from quality issues to market trends and detect patterns of malicious bots you may want to block. (Best Shatner Impression) “The robots are interacting with our site, but how?” Don’t miss out as we navigate the world of search engine bots on the SERP's Up Podcast! Key Segments [00:01:27] What's On This Episode of SERP's Up? [00:02:18] Focus Topic of the Week: Bot Logs [00:04:06] Focus Topic Guest: Roxana Stingu [00:24:27] Tool Time: Built-in Bot Lot Reports [00:30:19] Snappy News [00:34:06] Follow of the Week: Anne Berlin Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/33097442
info_outline
SERP’s Up | Are digital marketing conferences worth it?
09/11/2024
SERP’s Up | Are digital marketing conferences worth it?
Are digital marketing conferences right for you? Wix’s Mordy Oberstein and Crystal Carter alongside Sparktoro’s VP of Marketing, Amanda Natividad, help you decide if you're ready to board the digital marketing conference train. Plus, the founder of Brighton SEO’s international conference series, Kelvin Newman, joins to discuss securing a speaking role at a conference. Still unsure if digital marketing conferences will pay off? Tune in this week as the experts help you decide on episode 101 of the SERP’s Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:59] Focus Topic of the Week: Digital Marketing Conferences [00:03:19] Focus Topic Guest: Amanda Natividad [00:27:28] Across the Wixverse w/ Kelvin Newman [00:40:02] Snappy News [00:53:46] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32993967
info_outline
SERP’s Up | 100th Episode Special
09/05/2024
SERP’s Up | 100th Episode Special
We’re celebrating SERP’s Up 100th episode with a special live edition! We’re covering ground this week as we take up: Is SEO still the same powerhouse it once was? Moz’s Chima Mmege gives us her take. What new local ranking factors should you know about? Darren Shaw and Joy Hawkins fill us in. Will AI get you across the finish line? Eli Schwartz and Kevin Indig share how AI will evolve and what it means for marketers. To wrap up the celebration, Barry Schwartz presents a special edition of The Snappy SEO News! It all makes for one “lively” episode of the SERP’s Up SEO Podcast! Key Segments [00:06:40] What's On This Episode of SERP's Up? [00:07:57] Deep Thoughts with Crystal, Mordy and Chima Mmege [00:19:20] It’s New with Joy Hawkins and Darren Shaw [00:54:00] Snappy News with Barry Schwartz Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32907312
info_outline
SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting
08/07/2024
SERP’s Up | Everything (mostly) that a marketer could want to know about podcasting
How can a podcast be leveraged to drive successful business? Wix’s Mordy Oberstein and Crystal Carter are back to discuss the art of podcasting and how you can leverage podcasts to showcase expertise and drive market traction. Take a behind-the-scenes look with host of the SEO Video Show, Dre de Vera, to discover what it takes to plan and execute a professional podcast. Plus, we look at how the podcast landscape is changing for creators with a host of Strategy Sessions, Andi Jarvis Learn how to translate podcasting into marketing growth on this week's episode 99 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:04:47] Focus Topic of the Week: Podcasting For Marketing Growth [00:12:35] Focus Topic Guest: Paul Andre De Vera [00:27:49] The Great Beyond w/ Andi Jarvis [00:54:04] Snappy News [00:59:54] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32444092
info_outline
SERP’s Up | Being indispensable to your SEO clients
07/31/2024
SERP’s Up | Being indispensable to your SEO clients
What essential value do SEO’s and marketers provide to their clients? Wix’s Mordy Oberstein and Crystal Carter welcome Ignite Visibility’s VP of SEO, Jen Cornwell to confirm the indispensable impact SEO’s and marketers alike bring to their clients. Understand the depth of value SEO agencies can provide to clients, transcending the general SEO perception. Plus, we evaluate what the Google leaks expose about the future of SEO. We go beyond keywords this week, as we discuss the deep strategic impact you can have on your clients on episode 98 of the SERP’s Up SEO Podcast! Key Segments [00:01:51] What's On This Episode of SERP's Up? [00:04:13] Focus Topic of the Week: Value SEO’s Bring To Clients [00:05:29] Focus Topic Guest: Jen Cornwell [00:28:04] Deep Thoughts by Crystal and Mordy [00:39:29] Snappy News [00:46:02] Follow of the Week Hosts, Guests, & Featured People: Resources:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32350857
info_outline
SERP’s Up | The success & failures of an SEO agency
07/24/2024
SERP’s Up | The success & failures of an SEO agency
What contributing factors differentiate successful SEO agencies from the rest? Wix’s Mordy Oberstein and Crystal Carter dive into the world of agency success & failures with Simon Schnieders, CEO of Blue Array - The UK’s largest SEO agency. Together they investigate the highs and lows that shape an industry leader. Plus, understand why building your own SEO tool can be the x-factor that sets your agency apart. Discover both ends of the success spectrum this week as we get to the bottom line of those who stand at the front line of it all on episode 97 of the SERP’s Up SEO Podcast! Key Segments [00:01:37] What's On This Episode of SERP's Up? [00:02:57] Focus Topic Guest: Simon Schnieders [00:06:30] Focus Topic of the Week: Success & Failures of an SEO Agency [00:27:29] Tool Time [00:34:40] Snappy News [00:40:19] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32258097
info_outline
SERP’s Up | Landing Your Next SEO Client with the Right Pitch
07/17/2024
SERP’s Up | Landing Your Next SEO Client with the Right Pitch
How can agencies effectively communicate the value of their SEO services while pitching to potential clients? Wix’s Mordy Oberstein and Crystal Carter are back to lay out the art of a perfect client pitch in SEO. From building initial trust to seamless execution, Eric Hoover joins to share each step of his pitching routine. Plus, discover how Google’s AI Overviews is paving a new age of pitching to clients. As Mariano Rivera once did best, we teach you how to close with the best pitch, as we’re turning potential clients into new clients this week on the SERP’s UP SEO podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:02:52] Focus Topic Guest: Eric Hoover [00:05:25] Focus Topic of the Week: Pitching SEO to Clients [00:28:56] Crystal’s Ball [00:41:04] Snappy News [00:46:12] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32164117
info_outline
SERP’s Up | How SEO Agencies Can Drive Client Growth
07/10/2024
SERP’s Up | How SEO Agencies Can Drive Client Growth
How can agencies accelerate client growth while driving greater revenue along the way? Wix’s Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients. Learn how to accelerate your clients' growth just as a V8 engine does a hot rod here on episode 95 of the SERP’s Up SEO Podcast! Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:01] Focus Topic of the Week: SEO Agencies Driving Client Growth [00:03:58] Focus Topic Guest: Ben Barker [00:30:09] Tool Time [00:36:03] Snappy News [00:42:24] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/32052042
info_outline
SERP’s Up | The Change Coming For SEO Agencies
07/03/2024
SERP’s Up | The Change Coming For SEO Agencies
What industry developments are affecting the way SEO agencies operate? Wix’s Mordy Oberstein and Crystal Carter are joined by Founder and Managing Director of Blink SEO, Sam Wright, to investigate the difficult changes SEO’s agencies are facing and how you can provide the best value for your clients in today’s digital paradigm. Additionally, Wincher’s Oscar Lima stops by to give his two cents on how to manage SEO in a way that will help your agency thrive despite today’s changing landscape. Come gather webmasters and SEOs too, as today we examine the times that are a changin’ in the SEO agency world on this week's episode of the SERP’s UP SEO Podcast! Key Segments [00:01:42] What's On This Episode of SERP's Up? [00:03:19] Focus Topic of the Week: Changes Affecting SEO Agencies [00:04:19] Focus Topic Guest: Sam Wright [00:28:00] Going, Going,... Google! [00:38:52] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/31984092
info_outline
SERP’s Up | The Hard Work of Maintaining Your Google Rankings
06/26/2024
SERP’s Up | The Hard Work of Maintaining Your Google Rankings
How do you successfully achieve long-term rankings? Wix’s Mordy Oberstein and Crystal Carter are joined by RicketyRoo’s, Melissa Popp, to discuss tactics for maintaining rankings long-term on the SERP. Discover how you can overcome high variability on Google by taking a content-first approach to maintain rankings over time. We unveil the ‘Dark Knights’ of ranking in SEO this week as we crack the code to maintaining all of your hard-earned rankings this week on the SERP’s Up SEO Podcast! Key Segments [00:01:41] What's On This Episode of SERP's Up? [00:02:31] Focus Topic of the Week: Maintaining Google Rankings [00:06:58] Focus Topic Guest: Melissa Popp [00:40:51] Going, Going,... Search Engines! [00:47:41] Snappy News [00:55:49] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/31869572
info_outline
SERP's Up | Writing Helpful Content Ain't Easy
06/19/2024
SERP's Up | Writing Helpful Content Ain't Easy
Why is it so easy to get helpful content so wrong? Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele, to analyze content-focused SEO and how you can write great content that actually has meaning. Plus, we go straight to the source to see what Google’s People Also Ask tells us about how Google sees ‘good content’. We put the helpful into content this week as we teach you how to create content that your audience will crave on this episode of the SERP’s Up SEO Podcast! Key Segments [00:02:09] What's On This Episode of SERP's Up? [00:04:03] Focus Topic of the Week: Creating Good Content [00:05:05] Focus Topic Guest: Ben Steele [00:31:42] Fun with People Also Ask [00:39:16] Snappy News [00:48:05] Follow of the Week Hosts, Guests, & Featured People: Resources: News:
/episode/index/show/1a250517-0000-4ff4-b8bd-61e7e4618ebc/id/31773807