Activated

The automotive industry is shifting gears faster than ever. Is your dealership’s marketing keeping up, or are you still relying on yesterday's playbook? Welcome to Activated, the ultimate audio roadmap to the changing technology of automotive marketing. Whether you are a dealer principal, a marketing director, or an auto agency owner, this show breaks down the digital innovations actively transforming how cars are bought and sold. Every week, DealerX pops the hood on the latest auto-tech trends. We explore exactly how to leverage AI-driven CRMs, modern digital retailing platforms, data-backed social media advertising, and automated lead generation to drive more traffic to your lot. Through solo deep-dives and interviews with industry-leading innovators, we translate complex tech into actionable strategies you can use right now. Stop leaving money on the table and start selling smarter. Hit subscribe/follow so you never miss an episode, and visit dealerx.com for resources, show notes, and more.