The Collective Genius Podcast
The CG Podcast is the go-to resource for active real estate investors looking to scale their business to the next level. Tune in as the nation’s top real estate investors share their success stories the game-changing decisions that shaped their journey how they turned failures into valuable learning experiences. Whether you're aiming to grow your portfolio, refine your strategy, or gain insights from industry leaders, this podcast delivers the knowledge and inspiration you need to accelerate your success.
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Craig Filek: Why Building Your Legacy & Authentic Self Starts Now
01/30/2026
Craig Filek: Why Building Your Legacy & Authentic Self Starts Now
In this CG Live episode from Oceanside, California, I sit down with Craig Filek, founder of Purpose Mapping, for a powerful conversation about identity, burnout, and what lies beyond business success. If you’re at that stage of life where you’ve hit your revenue goals, built the systems, and delegated the day-to-day—but still feel restless or stuck—this one’s for you. Craig breaks down his “Two Mountains” framework and explains why so many high-achieving entrepreneurs find themselves burned out, drifting, or trapped in the golden hamster wheel. We explore what it really takes to transition from building a business to building a legacy, and how reclaiming your authentic self can reignite fulfillment in both work and life. Timeline Summary [0:00] – Live from CG Oceanside—introducing Craig Filek and Purpose Mapping [1:06] – Burnout, midlife, and why high achievers can’t power down [2:16] – Cortisol, coffee, and workaholism—the hidden addiction behind hustle [3:52] – The 3-to-5 year itch and why dopamine keeps entrepreneurs chasing [4:34] – Craig’s “Two Mountains” framework—success vs. fulfillment [5:45] – Midlife pitfalls: the golden hamster wheel, the retirement drift, and the Vegas spiral [6:54] – The dark forest between mountains—what happens when purpose dissolves [7:52] – Reclaiming authenticity from childhood to ignite the second mountain [8:33] – Why legacy isn’t built in your 80s—and how to start now [9:11] – Facing the “unlived life” and the cave you fear to enter [10:06] – What happens when the business runs without you—identity crisis at the top [11:20] – The power (and fear) of asking: what do I do when I don’t have to do anything? [13:19] – Building paths for your second-in-command to avoid the same burnout [14:24] – Where to find Craig and how to access his free Purpose AI tool for CG members Key Takeaways Success Is Only the First Mountain True fulfillment—and legacy—start when you descend from the peak of achievement and climb with purpose. Workaholism Is a Hell of a Drug Burnout isn’t a badge of honor. Learning how to rest and reclaim identity is key to sustainable leadership. You Have to Go Into the Cave Facing the parts of yourself you’ve sidelined is often the path to deeper impact and peace. Links & Resources Website: Purpose AI Access for CG: Instagram & YouTube: Explore CG Membership: Closing Remark If Craig’s message hit you in the gut—or gave you a glimpse of the next chapter—you’re not alone. Rate, follow, and review the Collective Genius Podcast, and visit to get in the room with purpose-driven leaders scaling more than just businesses.
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Scaling to $10M+ with Inbound Marketing & Lead Generation featuring Adrian Hernandez
01/27/2026
Scaling to $10M+ with Inbound Marketing & Lead Generation featuring Adrian Hernandez
In this episode of the Collective Genius Podcast, I sit down with Adrian Hernandez for a powerful conversation on vision, belief, and what it really takes to scale a real estate business without losing yourself—or your family—in the process. Adrian’s story is one of clarity from a young age, relentless energy, and the courage to burn the boats when it was time to go all in. We talk about Adrian’s journey from starting as a real estate agent at 19 to building a dominant wholesale and fix-and-flip operation across Orange County, Los Angeles, and the Inland Empire. Adrian shares the hard lessons from running a brokerage, shutting it down, rebuilding from scratch, and ultimately discovering that scale doesn’t come from more people—it comes from better people, better systems, and the right rooms. This episode is a masterclass in mindset shifts, inbound marketing, lean teams, and putting family first while still building something great. Timeline Summary: [0:00] – Adrian’s infectious energy and why positivity attracts success [2:30] – Starting in real estate early and writing a vision at 16 years old [4:00] – Family influence, immigrant work ethic, and early exposure to success [6:45] – Learning business fundamentals as a kid through real estate [8:00] – Knowing early what he wanted to do—and the 2008 market crash [9:30] – Trying firefighting and realizing real estate was the calling [11:00] – Holding 22 jobs and mastering the art of interviewing [13:00] – Becoming a top-producing agent by age 24 [15:00] – Moving markets and opening a brokerage in Orange County [17:00] – Lessons learned from building (and struggling with) a brokerage [19:00] – First flip, joint ventures, and wholesaling before it had a name [21:00] – Hiring Nick Ramirez and finding off-market deals [23:00] – Shutting down the brokerage and burning the boats in 2019 [25:00] – Early struggles: hiring without systems and pure hustle mode [27:00] – The breakthrough moment: discovering inbound marketing [29:00] – Realizing cold calling alone wouldn’t get them to $10M+ [31:00] – Joining Collective Genius and the mindset shift around scale [33:00] – Running lean: cutting down to 5 full-time employees [35:00] – Why smart people + systems outperform big teams [37:00] – TV marketing: the long game and why patience pays [39:00] – Hiring with cognitive testing and upgrading talent [41:00] – Scaling inbound marketing while staying disciplined [43:00] – Handling uncertainty and pushing through the “winter” [45:00] – The biggest shift: family first, business second [47:00] – Social media, branding, and evolving content strategy [49:00] – Where to connect with Adrian and closing thoughts 5 Key Takeaways: Vision Comes First – Adrian knew where he was going long before the results showed up. Inbound Changes Everything – You can’t scale to $10M+ relying on hustle alone. Lean Beats Bloated – Five A-players with systems outperform 15 average hires. Patience Pays – TV, PPC, and brand marketing take time—but compound massively. Family First Wins Long-Term – True success is building a business that supports your life, not replaces it. Links & Resources: ExploreCG.com – Learn more about the Collective Genius community Adrian’s story is proof that when you combine clarity, belief, the right people, and the right rooms, scale becomes inevitable—and fulfillment comes with it. If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s ready to grow their business and their life the right way.
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Chris Porter: Why Demographics Are The Most Powerful Driver of Market Trends
01/23/2026
Chris Porter: Why Demographics Are The Most Powerful Driver of Market Trends
In this special CG Live episode from Oceanside, California, I sit down with Chris Porter, Senior Vice President at John Burns Research & Consulting, for a data-driven look into what’s ahead for the housing market. Chris shares powerful insights into the demographic and economic trends that are shaping the next decade—and what investors must prepare for heading into 2026 and beyond. From immigration policy to housing affordability, construction labor shortages to rental market shifts, Chris breaks down how real-time data helps decode the future of real estate. If you’re looking for a crystal ball grounded in research (not guesswork), this episode delivers the macro perspective that investors can’t afford to ignore. Timeline Summary [0:00] – Kicking off CG Live in Oceanside with 300+ investors and Chris Porter in the hot seat [1:11] – Why demographics are the most powerful (and overlooked) driver of market trends [2:16] – A preview of Chris’s presentation to CG CEOs on housing outlook for 2026 [3:26] – How immigration policies and demographic shifts are reshaping labor and housing [4:14] – 28% of construction labor born outside the U.S.—why that’s a big deal [4:57] – The post-2008 labor drop and its long-term impact on housing inventory [6:17] – Rising college costs, return on investment, and the push for trade jobs [7:15] – “Adulting delays” and the median age of first-time buyers hitting 40 [9:01] – Intergenerational wealth transfer: boomers are helping younger buyers now [10:36] – Inventory shortages aren’t going away—why that’s the long game for investors [11:26] – Buyers spending 40%+ of income on housing—what that means for demand [12:44] – Renting is rising and renters are aging—welcome to the new normal [13:34] – The cost to own is now double the cost to rent in many markets [14:12] – Mortgage rates are staying above 6%—the “higher for longer” reality [15:32] – The 5.5% mortgage rate “magic number” and why we won’t hit it soon [16:10] – If rates drop, prices jump: the inventory squeeze won’t ease for long [18:29] – Life-stage events still drive buying behavior—regardless of rate [19:10] – Using frameworks to anticipate consumer demand after black swan events Key Takeaways Demographics Are Destiny: Understanding population trends, labor flows, and generational shifts gives investors a massive edge. Inventory Is the Real Bottleneck: Even with rates fluctuating, the housing shortage—and construction labor gap—isn’t going anywhere soon. Renters Are Here to Stay: With affordability challenges and lifestyle shifts, long-term rental demand will continue to rise. Links & Resources John Burns Research & Consulting: Explore CG Membership: Closing Remark If this episode helped you think differently about the housing future, make sure you’re in the room where conversations like this are happening. Subscribe, rate, and review the Collective Genius Podcast—and head to to apply for CG.
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The Real Cost of Scaling a 200+ Deal Business featuring Clint Cooper
01/20/2026
The Real Cost of Scaling a 200+ Deal Business featuring Clint Cooper
In this episode of the Collective Genius Podcast, I sit down with Clint Cooper out of Atlanta, Georgia, for one of the most honest, transparent conversations we’ve had about growth, risk, and the real cost of scaling fast. Clint’s journey is a perfect example of what happens when ambition, talent, and opportunity collide—and why maturity, systems, and people ultimately decide who survives long term. We unpack Clint’s path from a wildly successful sports betting business to real estate, how he scaled to 200+ deals a year in under five years, and the painful lessons that came with market shifts, bad partnerships, hiring mistakes, and seven-figure swings in profit. This episode isn’t about perfection—it’s about resilience, learning fast, avoiding “game over,” and building a business that can win in any market. Timeline Summary [0:00] – Clint’s market: Atlanta, Georgia and 200+ deals per year [2:30] – Scaling incredibly fast as a flipper in a short time frame [4:15] – Early life, discipline, and obsessive focus from athletics [7:30] – Why obsession is Clint’s superpower—and double-edged sword [9:00] – Working for his dad and learning sales the hard way [11:00] – Building and scaling a sports betting business with Facebook ads [12:45] – From $3K months to $300K–$500K months with no employees [14:00] – Leaving the family business and preserving the relationship [15:30] – Why alignment matters in partnerships [17:10] – Exiting sports betting and choosing real estate [18:30] – Hiring a coach and doing the first real estate deal [20:00] – The Opendoor arbitrage era and massive early profits [22:30] – Netting $1M+ in year one largely solo [23:00] – Hiring Tyler: the first employee who became CEO and partner [26:30] – The 2022 market shift and why Clint moved into luxury flips [27:30] – Three luxury deals gone wrong—and a $600K lesson [29:00] – Avoiding “game over” and learning risk management [31:00] – Fail fast, learn fast, and survive long enough to win [33:30] – Why Clint still feels like he’s “losing” despite massive success [35:30] – How CG resets the bar for what’s possible [37:00] – Competing for excellence, not from jealousy—but belief [39:30] – Atlanta’s hyper-competitive market and why brand still matters [41:00] – Losing $350K+ in Q4 and rebuilding the foundation [42:30] – The importance of lead managers and acquisitions [44:00] – Why cheap hires are the most expensive mistake [45:30] – Building redundancy in sales teams [47:30] – 2026 vision: better people, better process, better discipline [49:30] – Paying it forward and how to connect with Clint 5 Key Takeaways: Avoid Game Over at All Costs – You can recover from losses, but not from extinction. Fast Growth Requires Faster Maturity – Skill gaps get exposed when markets shift. People Make or Break Scale – Lead managers and acquisitions are the true leverage points. Don’t Hire Cheap for Critical Roles – The wrong hire can erase months of profit. Failing Is Tuition – As long as you survive, every loss compounds into wisdom. Links & Resources ExploreCG.com – Learn more about the Collective Genius community Clint’s journey is a reminder that success isn’t linear—and that the real winners are the ones who stay in the fight long enough to learn the lessons that matter. If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s scaling fast and wants to do it the right way.
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Casey Gregerson: Creating A Brand That Solves Everything in Business
01/16/2026
Casey Gregerson: Creating A Brand That Solves Everything in Business
In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Casey Gregerson, who returned to the stage as a Premier-level CG member just three years after attending his very first event as a brand-new investor. From getting laid off days before his first CG meeting to building a powerful brand in a niche market, Casey’s story is a blueprint for how to go all in and win. Casey shares how he turned a remote investing model into a thriving business by dominating the Wyoming market from Houston, building a trusted local team, and investing relentlessly in brand building. He also reveals how that brand helped him scale every part of his business—from raising millions to recruiting team members to simplifying deal flow. This episode is packed with tactical takeaways and powerful perspective shifts. Timeline Summary [0:00] – Casey returns to CG, now a Premier member, sharing his journey from W-2 to full-time entrepreneur [1:11] – Laid off days before his first CG event—and committed 100% to making it work [2:32] – Choosing Wyoming over Houston and why remote investing made sense [3:54] – Finding a niche market and leveraging it for higher margins [4:28] – Getting mentorship in CG and learning to “milk the niche” [5:40] – Early deals off the MLS led to direct mail—and $40–$50K spreads [6:17] – Proof of concept: $5K mailer yielded three profitable deals [7:02] – What Casey’s presentation covers: building a brand that solves everything [8:04] – How brand made raising capital, hiring, and lead gen easier [8:37] – Brand is the common thread among top performers in a tough market [9:18] – In a trust recession, people buy from brands they recognize and relate to [9:55] – What else clicked in Select? Finally implementing real business operations [10:43] – EOS, KPIs, and learning to actually run a company [11:25] – Ditching the hustle and leveling up the systems [11:44] – Casey’s “Revive Summit” and passion for leading others through transformation [12:32] – Where to follow Casey and how to stay in touch Key Takeaways Brand Solves Everything: From raising capital to finding deals, Casey’s journey proves a powerful brand makes business easier at every level. Remote Success Is Possible With the Right People: Building trust and leadership on the ground allowed Casey to scale in Wyoming while living in Houston. You Don’t Just Hear It—You Have to Do It: Implementing EOS and KPIs took time, but transformed his hustle into a real, scalable business. Links & Resources Instagram: Explore CG Membership: Closing Remark If Casey’s story lit a fire under you—if you’re tired of the grind and ready to build something lasting—rate, follow, and review the Collective Genius Podcast. And if you’re ready to get in the room with investors who’ve walked the same path, head to and apply to join us.
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Why Most Investors Scale Too Fast & How to Grow With Discipline Instead featuring Andrew Newlon
01/13/2026
Why Most Investors Scale Too Fast & How to Grow With Discipline Instead featuring Andrew Newlon
In this episode of the Collective Genius Podcast, I sit down with longtime CG member Andrew Newlon out of Springfield, Missouri, for a deep conversation on what real scale actually looks like—especially in smaller Midwest markets. Andrew’s journey is a masterclass in patience, focus, and learning the hard lessons that most entrepreneurs only understand after going through them. We talk about Andrew’s evolution from military service to real estate, the rise and fall of partnerships, nearly breaking the business by scaling too fast, and how rebuilding with intention completely changed his trajectory. From adopting a “better, not bigger” philosophy to becoming a true local authority through social media, Andrew shares how discipline, profitability, and purpose—not ego—are what create long-term success. Timeline Summary: [0:00] – Andrew’s market overview: Springfield, Missouri and a Midwest strategy [3:00] – Building a business around wholesaling, flipping, and rentals [4:45] – How market cycles forced shifts in exit strategies [6:00] – Military background and early exposure to real estate [7:30] – First deals: lease options, credit cards, and late-night rehabs [9:00] – Lessons learned from early partnerships [10:45] – Why most partnerships eventually break [12:30] – The three non-negotiables for partnerships: purpose, values, goals [14:15] – Why partnerships need a “prenup” from day one [16:00] – Andrew’s first exposure to Collective Genius [18:00] – Walking into a room of operators far ahead—and staying anyway [21:00] – The biggest early mistake: scaling too fast, too wide [22:45] – Hiring too many people, expanding markets, and breaking the business [25:00] – March 2020: running out of money as the world shut down [26:30] – COVID as a second chance to rebuild the business [29:00] – The shift to “better, not bigger” [30:30] – Cutting expenses by 60% and rebuilding profit-first [32:30] – Why lean teams outperform bloated org charts [34:00] – Hiring generals, not specialists [35:30] – Becoming a local authority through social media [37:00] – Building trust, credibility, and brand awareness locally [38:45] – How social media drives sellers, buyers, and private money [41:00] – Why local presence still wins in real estate [43:00] – Adding a retail arm once the wholesaling business stabilized [45:30] – Creating more solutions for sellers without inflating overhead [47:30] – Goals for 2026: responsible growth and family time 5 Key Takeaways Better Beats Bigger – Profitability, focus, and sanity matter more than vanity metrics. Partnerships Require Alignment – Purpose, values, and goals must stay aligned—or the partnership won’t last. Scale Responsibly – Growing revenue without growing expenses is the real definition of scale. Local Authority Wins – Social media isn’t about going viral; it’s about building trust in your backyard. One Thing at a Time – Sustainable growth comes from focus, not stacking shiny objects. Links & Resources ExploreCG.com – Learn more about the Collective Genius community If Andrew’s journey resonated with you, it’s likely because you’re at a crossroads between growth and discipline. Remember—real scale isn’t about doing more; it’s about doing the right things, better. If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s building a business for the long haul.
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Jason Reynolds: How to Save $15K–$20K On Every Flip Project
01/09/2026
Jason Reynolds: How to Save $15K–$20K On Every Flip Project
In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Jason Reynolds, a former pro baseball player turned real estate investor, who joined CG in January and has already tripled his business in under a year. This is a masterclass in action-taking—from construction bottlenecks to team building, Jason walks us through how the right conversations at the right time completely reshaped his company. He shares how moving project management in-house saved him tens of thousands per deal, how mentoring from other members like Phil Jackson helped him fast-track solutions, and why transforming as a leader—not just a hustler—has been the key to scaling his business and his life. If you’ve ever felt stuck wearing too many hats or unsure how to build a team you can trust, this episode is your blueprint. Timeline Summary [0:00] – Jason joins CG in January and hits the ground running [1:46] – Doubling the business? No—tripling it [2:05] – Based in Allentown, PA—75% fix and flip, 25% wholesale [3:52] – The first CG event and how it delivered immediate clarity [4:14] – Struggles with GCs led to an in-house project management breakthrough [5:00] – Saving $15K–$20K per project after implementing advice from other members [5:35] – Shoutout to Phil Jackson for helping map out the hiring plan [6:11] – Bigger team, better systems: the move from doer to leader [7:12] – Weekly 1:1s, team goals, and building real buy-in [8:28] – Why pouring into your people builds more than just profit [9:06] – The “Roger Bannister” effect—seeing what’s possible in this room [9:45] – Fundraising session takeaways: not ready for a fund, but building for it [10:13] – Investor updates and strengthening capital relationships [11:27] – Day one CG insight: becoming less of a micromanager, more of a leader [12:12] – Creating culture and consistency to drive long-term growth [13:01] – The power of taking action and building high-value relationships Key Takeaways The Right Conversation Can Save You $20K: Jason’s decision to bring project management in-house came directly from CG connections—and paid off immediately. You Don’t Build a Business Alone: Learning to lead and develop others is what took Jason from hustle to scale. Be in the Room Where the Growth Happens: Real transformation happens when you learn from those already doing what you’re trying to do. Links & Resources Explore CG Membership: Closing Remark If Jason’s journey inspired you—if you’re done flying solo and ready to scale with the help of leaders who’ve been where you’re going—rate, follow, and review the Collective Genius Podcast. And if you’re ready to get in the room, head to and apply now.
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How Dustin Built a Business That Could Handle 200+ Deals Per Year featuring Dustin Singer
01/06/2026
How Dustin Built a Business That Could Handle 200+ Deals Per Year featuring Dustin Singer
In this episode of the Collective Genius Podcast, I sit down with Dustin Singer out of Pittsburgh for one of the most powerful conversations we’ve had on the show. Dustin’s story is a real-time example of what happens when personal growth finally catches up to business ambition—and how everything changes when it does. We unpack how Dustin doubled his revenue, doubled his team, and expanded into commercial real estate in a single year—not by working more hours, but by rebuilding himself as a leader. From losing 50 pounds and reclaiming his discipline to implementing simple KPIs, building the right team, and running his business like a pilot flies a plane, this episode is proof that business growth follows personal growth every time. Timeline Summary: [0:00] – Dustin’s background and diversified investing business in Pittsburgh [2:45] – Why commercial real estate became his new focus [4:00] – Doubling revenue and contract volume year over year [5:30] – The turning point: prioritizing health and personal discipline [7:00] – Losing 50 pounds and rebuilding energy, focus, and confidence [9:00] – Why leadership starts with how you treat your body [11:00] – The first 90 days: regaining momentum and decisiveness [12:30] – Reinvesting energy into hiring and team growth [14:00] – The first key hire: lead management [15:30] – Building the right team instead of spending more on marketing [17:15] – How physical discipline transferred into business discipline [18:30] – Treating health like a business KPI [20:00] – “Life is a sport”: training for longevity, not just aesthetics [21:30] – Creating vision, cadence, and accountability for the team [23:30] – The 7 KPIs Dustin tracks to run the business [25:00] – Daily huddles, weekly syncs, and monthly reviews [27:00] – Why data—not stories—drives better decisions [28:45] – Learning from CG and implementing one thing at a time [31:00] – Expanding into commercial real estate with the right team in place [33:00] – Buying a $3.2M commercial property [35:00] – The pilot analogy: KPIs as flight instruments [37:00] – How autopilot systems free you to think bigger [38:45] – How to connect with Dustin 5 Key Takeaways: Personal Growth Precedes Business Growth – When Dustin rebuilt his health, everything else followed. Energy Is a Leadership Tool – You can’t lead people well if you’re exhausted and undisciplined. Hire People Before Spending More on Marketing – Team leverage unlocked real scale. Simple KPIs Win – A small set of metrics tells you exactly where the business is breaking. Run the Business Like a Plane – Systems, checklists, and instruments create safe, scalable growth. Links & Resources: – Learn more about the Collective Genius community Connect with Dustin – If Dustin’s story resonated with you, it’s probably because you know something needs to change—personally or professionally. Start with one thing, build discipline, and let the momentum compound. If you enjoyed this episode, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s ready to grow, lead, and scale at the next level.
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Dustin Singer: Why Building Your People Is The Most Effective Way to Build Your Business
01/02/2026
Dustin Singer: Why Building Your People Is The Most Effective Way to Build Your Business
In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Pittsburgh investor and longtime CG member Dustin Singer, who delivered one of the most vulnerable and impactful talks of the event. Dustin pulls back the curtain on how he turned a season of burnout, depression, and disconnection into a full-blown transformation—personally, physically, and professionally. From losing 50 pounds to completely overhauling his leadership style, Dustin shares how a single CG presentation inspired him to get out of survival mode and start leading with intention. He also walks us through the “flight plan” framework he used to align his life and business, the mindset shifts that sparked team growth, and why scaling your people is more powerful than scaling your numbers. Timeline Summary: [0:00] – Dustin reflects on presenting after a keynote—telling his own story calmly and confidently [1:45] – Introducing his “flight plan” metaphor and what sparked his personal and business changes [2:54] – Transformation numbers: 50 pounds lost, 12% body fat, major business turnaround [3:22] – The CG moment that triggered it all: Jeremiah’s health-focused talk in January [4:14] – “I was lazy, unmotivated, undisciplined, lacking purpose”—Dustin’s raw self-assessment [4:36] – The realization that chasing deals was no longer enough to keep going [5:17] – Leading himself first—then using that momentum to build up his team [6:11] – When Dustin saw his team leading without him for the first time [6:41] – Why the flight training model mirrors great business building [7:30] – Plans, metrics, checklists, and emergency procedures—how flying and leading align [8:19] – Leveraging CG resources to fix blind spots instead of flying solo [9:08] – What Dustin’s focusing on next: sustaining momentum in a tough market [9:53] – Flipping in Pittsburgh: longer days on market, new underwriting strategies [10:38] – “You don’t build a business. You build people. And people build the business.” [11:46] – A real-life example of leadership: how his ops manager handled a crucial conversation [12:30] – Final reflections on transformation, consistency, and paying it forward Key Takeaways Lead Yourself First: Personal transformation unlocks professional growth. Start with your own discipline and mindset. Your Team Can Fly the Plane: When you develop leaders—not just employees—you build a business that runs without you. Frameworks Matter: Dustin’s “flight plan” shows how structure, metrics, and emergency processes help businesses navigate turbulence. Links & Resources Explore CG Membership: Closing Remark If Dustin’s story reminded you that it’s never too late to turn things around—physically, mentally, or professionally—then take the next step. Rate, follow, and review the Collective Genius Podcast, and visit to get in the room with real leaders making real change.
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How Andrew Made His CG Investment Back in 30 Days featuring Andrew Becker
12/30/2025
How Andrew Made His CG Investment Back in 30 Days featuring Andrew Becker
In this episode of the Collective Genius Podcast, I sit down with Andrew Becker—a true systems thinker and serial entrepreneur—to unpack what it really takes to scale a real estate business without chaos. Andrew has built and scaled multiple companies by obsessing over one thing most investors avoid: documentation, data, and discipline. We talk about why most real estate businesses struggle to grow past a certain point, how Andrew’s background at the Pentagon shaped his obsession with process, and why playbooks—not hustle—are the real unlock to freedom. From PPC and probate to CRMs and operating systems, this episode is a masterclass in building businesses that don’t rely on tribal knowledge living in your head. Timeline Summary: [0:00] – Andrew’s current ventures: Brighter PPC, Probate Engineers, Billions OS [3:00] – Why probate is one of the most underrated lead sources in real estate [4:45] – The origin of Brighter PPC and scaling high-quality inbound leads [6:30] – Why most CRMs fail real estate operators [8:00] – The early CG days: Google Sheets, Podio, and CRM PTSD [10:30] – Why “done-for-you” systems outperform DIY tech stacks [13:00] – Andrew’s Pentagon background and learning systems at scale [16:00] – Why SOPs and playbooks are the foundation of hiring [18:45] – Building a culture where everything gets documented [20:30] – Playbook libraries, checklists, and real-time updates [22:30] – Baking processes directly into software to eliminate mistakes [24:00] – Why most entrepreneurs shouldn’t diversify too early [27:00] – How data—not emotion—led Andrew from retail to wholesaling [29:30] – Tracking lead sources and doubling down on what actually works [32:15] – PPC in 2024+: quality over quantity [34:30] – Why Brighter PPC only partners with operators who can convert [36:30] – Probate as a never-ending, professional lead source [39:30] – Becoming a specialist vs. a generalist in competitive markets [42:30] – Team Lead Talks podcast and learning from operators nationwide [45:30] – How to connect with Andrew 5 Key Takeaways Systems Beat Hustle – You can’t scale chaos; playbooks and SOPs create freedom. Data Drives Decisions – Andrew didn’t guess his way to wholesaling—he tracked everything. Quality Leads Win – Fewer, higher-quality PPC leads outperform volume every time. Specialists Get Paid – Probate rewards those who take the time to master the process. Document Early – The best time to build playbooks was yesterday; the next best time is today. Links & Resources ExploreCG.com – Learn more about the Collective Genius community Brighter PPC – High-intent inbound leads for real estate operators Probate Engineers – Learn how to build a scalable probate lead engine Team Lead Talks Podcast – Conversations with real estate team leaders Connect with Andrew: Socials – @IAmAndrewBecker | Email – ab@joinbrilliance.com If you’re serious about scaling your real estate business without burning out, this episode is your reminder that systems—not shortcuts—create real leverage. If you enjoyed this conversation, make sure to follow, rate, review, and share the Collective Genius Podcast with someone who’s ready to build a business that actually runs without them.
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Marcus Crigler: Hustle, Secure, Expand, Exit: The Fastest Path to True Scaling
12/26/2025
Marcus Crigler: Hustle, Secure, Expand, Exit: The Fastest Path to True Scaling
In this CG Live episode from our Select and Elevate event in Dallas, I sit down with Marcus Crigler—accountant, educator, and host of the Strength in Numbers podcast. Marcus works with some of the top-performing real estate entrepreneurs in the industry, giving him a unique lens on what truly drives long-term profitability in any market. In this conversation, we break down his “Straight Line Wealth Formula,” the pitfalls of skipping financial fundamentals, and why real estate investors must stop overcomplicating simple business truths. Whether you’re early in your journey or hitting a ceiling, Marcus delivers clarity on how to create real financial peace—and why managing your economy matters more than trying to time the economy. Timeline Summary [0:00] – Marcus Crigler returns to CG Live to present again, this time in Dallas [1:24] – The presentation that started it all—Marcus’s “Ten Financial Principles” [2:04] – Why the basics still matter in a changing market [2:41] – What separates profit-makers from deal-chasers in real estate [3:58] – The problem isn’t business—it’s people overcomplicating it [5:03] – Respecting your dollar: how financial peace starts with discipline [6:24] – Why stability should come before scaling [7:20] – The dangers of expanding too soon, too fast [8:34] – Introducing the “Straight Line Wealth Formula”: Hustle, Secure, Expand, Exit [9:55] – Why skipping the “secure” phase leads to chaos and burnout [10:45] – How CG member Dustin Singer broke the hustle-expansion-hustle cycle [11:44] – Marcus’s new podcast: Strength in Numbers—focused on real investor data [12:34] – Final thoughts: how focusing on net—not just gross—transforms your business Key Takeaways Net Beats Gross: Revenue is vanity, profit is sanity. Sustainable wealth comes from tracking and protecting what you keep. Don’t Skip the Secure Phase: Scaling before stabilizing leads to rework, stress, and regress. Get your financial foundation right first. The Fastest Path Is a Straight Line: Hustle → Secure → Expand → Exit. Shortcutting the process delays your success. Links & Resources Podcast: Strength in Numbers Explore CG Membership: Closing Remark If you’re done chasing deals and ready to start building lasting wealth, this episode is your blueprint. Subscribe, rate, and review the Collective Genius Podcast—and if you want to learn from leaders like Marcus in person, apply at and join us at our next CG event.
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Why Personal Alignment Is the Missing Link to Real Business Scale featuring Steve Richards
12/23/2025
Why Personal Alignment Is the Missing Link to Real Business Scale featuring Steve Richards
In this episode of the Collective Genius Podcast, I sit down with Steve Richards for a deep, honest conversation that goes far beyond tactics, KPIs, and org charts. Steve has spent decades as an entrepreneur, coach, and leader, and today his mission is clear: helping business owners find alignment—personally and professionally—so they can build businesses that actually support the life they want. We talk about why so many successful real estate investors still feel stuck, burned out, or unfulfilled, even with multimillion-dollar businesses. Steve breaks down the idea of alignment as the missing link between growth and peace, why your business is always a mirror of who you are, and how fixing the internal side of the equation accelerates everything else. If you’ve built the business but still feel like something’s missing, this episode will hit home. Timeline Summary [0:00] – Introduction [1:30] – Steve’s background: from early tech consulting to real estate and coaching [4:00] – Why most business owners were never taught how to run a small business [6:45] – The real mission: helping entrepreneurs find alignment and their “way” [9:15] – Business, health, relationships as mirrors of the owner [12:30] – Why compartmentalizing life creates burnout and inconsistency [15:00] – Common patterns: inconsistent results, constant pivots, self-sabotage [18:20] – The danger of extremes: success in business at the cost of everything else [19:45] – Satisfaction vs. contentment—and why you need both [23:00] – Defining happiness for entrepreneurs who are always chasing “more” [24:15] – The GPS framework: knowing exactly where you are and where you’re going [27:00] – Why misaligned goals create boredom, burnout, or sabotage [29:30] – The power of an objective business and life audit [32:00] – How long alignment really takes (and why mindset shifts can be instant) [35:30] – “Be → Do → Have” and why most entrepreneurs get it backward [37:45] – Tracking progress beyond money: marriage, health, fulfillment [41:00] – Why CG creates the freedom to do the deeper personal work [43:30] – Healing the business to unlock time, money, and clarity [45:10] – How Team Architects helps owners truly exit the day-to-day [46:15] – How to reach Steve directly and answer the nudge 5 Key Takeaways: Your Business Is a Mirror – If something feels broken externally, it usually starts internally with the owner. Alignment Accelerates Growth – Working on yourself isn’t a distraction from scale—it’s the shortcut. Satisfied vs. Content – Be unsatisfied looking forward (growth) but content looking backward (peace). Clarity Beats Hustle – Knowing exactly where you are and where you’re going eliminates wasted effort. People Create Freedom – You can’t scale—or exit—without the right team around you. Links & Resources ExploreCG.com – Learn more about the Collective Genius community TeamArchitects.com/CG – Connect directly with Steve Richards Team Architects – Recruiting, fractional HR, and team design for scaling businesses If this conversation resonated with you, it’s probably for a reason. I encourage you to follow that nudge—whether that’s reaching out to Steve, taking a deeper look at your alignment, or committing to building a business that truly supports your life.
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Jennie Hudspeth: Leading with Data to Multiply Success in Your Business
12/19/2025
Jennie Hudspeth: Leading with Data to Multiply Success in Your Business
In this heartfelt and powerful live episode from CG Select and Elevate, I sit down with Jennie Hudspeth—coach, founder of REI Sales Tools, and a true leader in sales team development. From struggling to afford groceries to becoming a top-tier manager of massive sales teams, Jennie shares her transformational journey from the bottom to the top. We discuss how she helps lead managers, acquisition reps, and sales managers evolve into the highest version of themselves through deep coaching, foundational belief work, and tactical training. You’ll also hear how she approaches leadership from a place of humility, identity, and human triumph—and why her mission is more than just about KPIs. This is a must-listen for any investor or visionary who’s ready to multiply their impact through better leadership. Timeline Summary: [0:00] – Meet Jennie Hudspeth, founder of REI Sales Tools and CG first-time podcaster [1:24] – What Jennie actually does—and why she calls it the “homeschool version” of sales training [2:41] – The six-month curriculum: teaching belief, behavior, and the building blocks of sales success [3:53] – Communication, engagement, and turning repeatable concepts into company culture [4:39] – Most team members can’t define investing—why that’s a core issue [5:03] – Are teams getting more prepared before they hire? Jennie’s honest answer [6:13] – Teaching her kids (and her clients) the two most important values: ownership and open-mindedness [7:29] – Jennie’s quick hitter topic: mindset and belief systems that drive conversion [8:16] – Everyone’s definition of success is different—know your own before you R&D [8:58] – Leadership is about casting a foundation your team can build on [11:12] – From unemployed to hired: Jennie’s story of taking a lead manager job at $27K/year [12:34] – “Your data is wrong”—how Jennie stood up to a CEO and earned her first leadership role [13:34] – Growing from one market to eight and managing over 100 salespeople [14:41] – Why leadership is teaching people to solve their own problems—not putting out fires [16:08] – The “KG slap” and how this room humbles even the best [17:22] – Everyone has imposter syndrome—even at the highest levels [18:08] – Why Jennie wakes up excited to manage, mentor, and multiply leaders [18:57] – How to work with Jennie and what to expect on a discovery call [19:34] – The human side: photos of her kids, purpose beyond profit, and a mission to serve Key Takeaways Leadership Is Multiplication: True impact comes from building leaders—not just teams. Jennie’s passion is helping sales managers become multipliers. Your Data Is Your Power: Track your value. Measure your performance. Then own your seat at the table. Define Success Before You Chase It: Your goals, your culture, and your team are unique. Build systems that reflect your version of success—not someone else’s. Links & Resources Website: Email: jennie@reisalestools.com Facebook: Explore CG Membership: Closing Remark If Jennie’s story moved you—and you’re ready to lead with more clarity, humility, and power—rate, follow, and review the Collective Genius Podcast. Share this episode with your sales manager or team lead, and if you’re ready to scale with people like Jennie in your corner, visit and apply to join us.
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How This Investor Did 13 Deals From $25k in Direct Mail Last Month Alone with Bobby Suarez
12/16/2025
How This Investor Did 13 Deals From $25k in Direct Mail Last Month Alone with Bobby Suarez
In this episode of the Collective Genius Podcast, I sit down with South Florida’s most trusted homebuyer, Bobby Suarez, to unpack the transformation from solo hustler to multi-business operator. Bobby shares how he built an elite brand that dominates the Miami market—doing over 10–15 deals a month—while stepping back from daily operations. We talk about how he scaled a team of 20+, implemented EOS, branded “Sell to Bobby” into a local juggernaut, and now operates in full CEO mode. Bobby also reveals his latest venture: Rosie, a brand-new off-market platform set to revolutionize how wholesalers and buyers connect. Whether you’re still answering calls yourself or scaling fast, this episode is a tactical roadmap to build a business that runs without you. Timeline Summary [0:00] – Introduction [1:05] – Bobby’s early days: hedge fund acquisitions and scraping MLS [4:50] – Transitioning from flipper to full-time investor [7:15] – The turning point: joining CG and moving from outbound to inbound [9:00] – The game-changing relationship that restructured his business [11:10] – Building a leadership team and stepping into the CEO seat [14:20] – Introducing Rosie: the off-market platform reshaping dispo [17:30] – Selling 90% of deals via novations and wholesale [19:40] – Creating enterprise value and building brand equity [22:00] – TV marketing success and becoming Miami’s go-to homebuyer [24:45] – Scaling beyond Miami: expansion to Palm Beach and Central FL [26:15] – Bobby’s other ventures: lending, clinical research, and more [27:30] – From deal hustler to diversified business leader [30:00] – Bobby’s advice: focus first, then expand 5 Key Takeaways Inbound > Outbound – Shifting to inbound marketing was the foundation for growth and consistency. Build to Exit – Implementing EOS and removing himself from the day-to-day gave Bobby true enterprise value. Brand Wins in Local Markets – TV, billboards, and a consistent “Sell to Bobby” message made him a household name in Miami. Innovation in Dispo – His new platform, Rosie, eliminates daisy chains and connects wholesalers directly with real buyers. Stay Focused Before You Diversify – Bobby scaled one business first, then expanded into lending, tech, and healthcare. Links & Resources – Learn more about the Collective Genius community Connect with Bobby: Instagram @BobbySuarez | Email: bobby@selltobobby.com If Bobby’s story inspired you to build a real business—not just hustle deals—make sure to follow, rate, and review the Collective Genius Podcast. And if you know someone looking to scale their real estate operation the smart way, send this episode their way!
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Casey Smith: From Hustle Culture to High Trust & Leading Without Losing Yourself
12/12/2025
Casey Smith: From Hustle Culture to High Trust & Leading Without Losing Yourself
In this powerful live episode from CG Select and Elevate, I sit down with Casey Smith, founder of Atlas Transaction Coordinator Services—a company built to serve the chaotic, fast-paced world of real estate investing. From door-knocking foreclosures to managing over 8,000 off-market deals, Casey’s journey is packed with grit, systems, and a refreshing take on sustainable leadership. We talk about how she scaled her TC team to handle hundreds of contracts, why 2023 nearly broke her, and how rediscovering identity changed her leadership style forever. Whether you’re drowning in deals, tired of doing it all yourself, or just ready to build a business that aligns with your life, Casey’s story and insights are a must-listen. Timeline Summary: [0:00] – Meet Casey Smith: investor turned TC powerhouse with over 8,000 deals [2:25] – Why most TCs aren’t built for off-market chaos—and how Atlas TC Services fixed it [4:05] – The breaking point: 300 contracts, burnout, and learning to delegate [5:22] – How she empowered her team to think, lead, and scale without her [6:18] – “If you’re always on fire, you might be the arsonist”—the shift toward self-awareness [7:14] – Rejecting hustle culture: why “trying softer” changed everything [9:56] – The hidden value of a skilled TC in protecting ROI and limiting fallout [11:26] – TCs as generals, not paper-pushers: strategy, psychology, and execution [13:00] – High fallout? More hair, more money—how to turn problem deals into profit [14:31] – Why Casey’s clients average less than 10% fallout rate [15:27] – Matching clients with mini-teams for better fit and stronger delivery [16:11] – Burnout Blueprint: what she’ll share in her identity-based leadership workshop [18:25] – Defining the “who” before the “why”—and why most leaders get this backward [20:18] – Giving team members ownership and room to lead [21:00] – KPIs for your life: if your business doesn’t match your goals, change it [22:11] – Final advice: you don’t have to be “ready” to join CG—just be willing Key Takeaways A Great TC Is a Revenue Protector: Transaction coordinators can reduce fallout, preserve ROI, and proactively solve deal-killing issues—if they’re trained right. Identity Comes Before Strategy: Real, lasting leadership starts by defining who you are—not just following someone else’s blueprint. You Don’t Have to Hustle Harder to Win: Slowing down to reassess can lead to greater clarity, better decisions, and stronger teams. Links & Resources Website: Instagram: Email: casey@atlastechservices.com Explore CG Membership: Closing Remark If Casey’s story resonated with you—whether you’re burned out, scaling fast, or just ready for better systems—rate, follow, and review the Collective Genius Podcast. Share it with a fellow entrepreneur who’s ready to grow without grinding. And if you’re ready to be in the room with leaders like Casey, visit and apply to join us.
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$2.5M Per Year with A 4 Person Team Doing 100 Annual Deals featuring Al Perez
12/09/2025
$2.5M Per Year with A 4 Person Team Doing 100 Annual Deals featuring Al Perez
In this episode of the Collective Genius Podcast, I sit down with Al Perez, an investor who’s quietly built a highly profitable real estate business generating $2.5 million a year—without building a massive team. Al breaks down how he runs a lean operation that focuses on margins, not vanity metrics. With only four core team members, his business closes 10–15 deals a month with consistent profitability. We dive into how he structures roles, maintains culture, and builds long-term relationships with title companies, contractors, and partners that make growth possible without stress. Al also shares how being selective with marketing channels and sticking to what works has been key to his stability. If you’re scaling and starting to feel the bloat, this episode is a playbook for staying lean and thriving. Timeline Summary [0:00] - Introduction [2:15] - Al’s background and how his business evolved [5:30] - $2.5M a year with a 4-person team—how he keeps it lean [8:40] - Building a culture of ownership and high accountability [11:00] - Why he’s selective with marketing and keeps it simple [14:20] - His relationship-driven approach to title, lending, and JVs [17:10] - Why he focuses on profitability over growth [20:45] - The structure that allows him to close 10–15 deals/month [24:30] - How to avoid complexity and stay true to your model [28:00] - Advice for investors drowning in scale and overhead [31:40] - What’s next: staying consistent, disciplined, and clear 5 Key Takeaways Small Teams Can Drive Big Revenue – Al proves you don’t need a big org chart to run a high-margin business. Relationships > Reach – Long-term trust with partners often outperforms flashy marketing. Lean Ops Win – Fewer people, clear roles, and high trust equal smoother execution. Clarity Over Complexity – Focus on what works, repeat it, and don’t chase shiny objects. Consistency Creates Momentum – Disciplined execution over time beats sporadic growth spurts. Links & Resources – Learn more about the Collective Genius community Suggested book: The One Thing by Gary Keller Al’s preferred tools: KPI dashboards, relationship-based lead gen, EOS framework If Al’s approach inspired you to simplify your operation or refocus on margins, be sure to follow, rate, and review the Collective Genius Podcast. And share this episode with a fellow investor who’s ready to build smarter, not just bigger.
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Jayson Krause: How Real Innovation & Discomfort Drives Growth
12/05/2025
Jayson Krause: How Real Innovation & Discomfort Drives Growth
In this live episode of the Collective Genius Podcast, I’m joined by keynote speaker Jayson Krause at our CG Select and Elevate event in Dallas. Jayson is an executive coach, award-winning author, and former Olympic-level bobsledder who now helps leaders disrupt their own thinking to unlock innovation and growth. We dig into what it really means to innovate from the inside out—especially when the market shifts and leadership demands evolve. Jayson shares how stress, discomfort, and micro-experiments are all essential ingredients for transformation. His message landed powerfully with our audience of real estate entrepreneurs, and in this conversation, you’ll hear exactly why. Timeline Summary [0:00] – Jayson Krause joins us as keynote speaker at CG Select and Elevate in Dallas [1:08] – Inside innovation: why real leadership growth starts with self-disruption [2:24] – Adapting to shifting markets—and why real estate leaders must evolve now [3:24] – The trap of chasing “balance” while running on outdated habits [5:18] – Why scaling requires letting go of what got you here [5:39] – Innovation as a series of fast, iterative experiments [6:42] – What “Level 52” really means—and how weekly improvements lead to transformation [7:31] – How to go from 0 to 1: start by creating an inventory of current challenges [8:15] – Involve your team in identifying the biggest headwinds to drive real change [9:25] – Why the most important innovation happens inside the leader [10:27] – Jayson’s interactive keynote exercise: extended handshakes and discomfort as growth tools [11:41] – Staying in discomfort long enough to find the value on the other side [12:32] – Where to find Jayson: LinkedIn (Jayson with a Y) or visit Level52.ca [13:27] – Final message: chaos is the trigger for those who are ready to innovate forward Key Takeaways Real Innovation Starts With You: To evolve your business, you first have to challenge and evolve your leadership habits. Inventory → Experiment → Elevate: Start small. Build a weekly rhythm of micro-experiments to solve your biggest business challenges. Discomfort Drives Growth: Instead of avoiding discomfort, lean into it—it’s where the best insights and breakthroughs happen. Links & Resources Connect with Jayson Krause on LinkedIn: Visit Level 52: https://www.level52.ca Explore CG Membership: https://www.explorecg.com Closing Remark If Jayson’s message challenged you to think differently and lead more intentionally, take a moment to rate, follow, and review the Collective Genius Podcast. Share this episode with a business owner or team leader who’s ready to grow from the inside out. And if you’re ready to be in the room where real transformation happens, visit https://www.explorecg.com and apply to join us.
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Why Direct Mail Can Still Deliver 6x ROI Marketing Blueprint for Investors featuring Jason Lewis
12/02/2025
Why Direct Mail Can Still Deliver 6x ROI Marketing Blueprint for Investors featuring Jason Lewis
In this high-impact episode of the Collective Genius Podcast, I sit down with Jason Lewis—real estate investor, founder of Creation Utah, and the data mind behind Investor Machine. Jason pulls back the curtain on how he went from working for free in a one-desk office to building two powerhouse companies: a high-volume real estate operation and a done-for-you direct mail service that helps investors close deals across the country. We dig deep into why direct mail is far from dead, even in a digital-first world. Jason shares the data-backed strategies he uses to get 4–6x returns consistently—including the secret to list stacking, the creative that actually performs, and how frequency and timing play a bigger role than most investors realize. If your marketing results have dipped or you’re struggling to scale your acquisition machine, this episode is the blueprint you’ve been looking for. ⸻ Timeline Summary [0:00] - Introduction [1:40] - Jason’s journey: From free intern to running a 150-flip-a-year operation [6:00] - Founding Creation Utah and discovering a scalable marketing system [10:30] - The origin of Investor Machine and scaling it from a few friends to 50+ staff [16:00] - Why direct mail still works (and may work even better today) [19:00] - The list algorithm: How AI and data science fuel smarter targeting [25:30] - Texting and cold calling fading? Where those sellers are going now [30:10] - Top-performing lists and why they vary by region [34:00] - Why “ugly” mailers work better—and what tested pieces to avoid [42:00] - Motivation-based customization and how it boosts response rates [47:00] - Most common mistakes in budget, frequency, and expectations [51:00] - Direct mail ROI takes time: why most investors quit too early [54:00] - Jason’s 90-day sequence and mailing frequency blueprint [58:00] - The must-track metrics to know if your mail campaign is working ⸻ 5 Key Takeaways 1. Direct Mail Is Not Dead—Just Misused – With the right data, creative, and cadence, direct mail consistently delivers high ROI. Most investors just don’t stick with it long enough. 2. Custom Targeting Wins – Jason’s success lies in using AI to find who sells to investors—not just who’s motivated—and creating “lookalike” seller profiles. 3. Data Beats Design – Fancy postcards underperform. Simple, clear, even “ugly” designs consistently outperform polished branding. 4. Frequency Matters More Than You Think – Many sellers respond months after the first touch. Jason mails top lists every 30 days and keeps going until the house is sold. 5. Know Your Numbers – From cost per lead to cost per close, tracking every step of your campaign helps optimize performance and avoid wasted spend. ⸻ If this episode gave you clarity or sparked a new idea, do us a favor—rate, follow, and share the Collective Genius Podcast. Let’s keep scaling smarter, together.
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Travis Copeland: Systemize, Stage, and Sell: The Rehab Playbook Travis Built From Scratch
11/28/2025
Travis Copeland: Systemize, Stage, and Sell: The Rehab Playbook Travis Built From Scratch
In this final live episode from our CG Select and Elevate event in Dallas, I sit down with Travis Copeland from Columbus, Ohio—real estate investor, construction lead, and trusted community builder. Travis shares how the Columbus market has thrived through a culture of collaboration over competition, and how that mindset has transformed both his network and his business. We also dive into Travis’s evolution from wholesaling to flipping, the real challenges of bringing project management in-house, and how he’s documenting and systemizing every step of the rehab process for better efficiency and profit. If you’re considering taking control of your construction, building systems from scratch, or just want to hear how to level up through community, this episode delivers. Timeline Summary [0:00] – Why Columbus investors win through collaboration, not competition [1:29] – The value of sharing deals instead of bidding each other up [3:01] – Travis’s business model shift from wholesaling to flipping [3:39] – How a “dream GC” helped early success—and why it wasn’t sustainable [4:05] – The transition to in-house project management (and what Travis learned) [5:24] – Documenting every step of a flip: checklists, materials, and avoiding site visits [6:42] – Using CompanyCam and Home Depot text approvals to streamline jobs [7:29] – Elevating design to reduce days on market—ditching the basic flips [9:16] – Creative listing strategies: social media, flyers, and 100% staging [10:45] – The value of affordable price points and better quality in Midwest flips [11:07] – Why Travis still seeks growth—even when he’s the one on stage [11:41] – A powerful reminder about self-accountability from Dustin’s presentation [12:52] – Identity, intention, and finding clarity as a business leader [13:09] – Still learning: what Travis hopes to gain from AI and PM-focused sessions [14:00] – Giving credit: how everything Travis presented came from CG members [14:56] – Where to follow Travis online for more flips and fire-damage rehabs Key Takeaways Document Before You Delegate: Travis built repeatable systems for project management before hiring—ensuring a smoother handoff and better results. Design Differentiates: In a slowing market, thoughtful finishes and design upgrades help listings stand out and sell faster. Leverage the Room: Everything Travis implemented came from CG peers—proof that shared wisdom accelerates success. Links & Resources Follow Travis on Instagram: https://www.instagram.com/trav_cope Explore CG Membership: https://www.explorecg.com Closing Remark If Travis’s story inspired you to take control of your systems, elevate your design game, or lean harder into your peer network, then rate, follow, and review the Collective Genius Podcast. And if you’re ready to learn from investors like Travis in person, visit https://www.explorecg.com and apply to join us.
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From Fix And Flip To 300 Units Without Changing Markets featuring Brian Ferguson
11/25/2025
From Fix And Flip To 300 Units Without Changing Markets featuring Brian Ferguson
In this episode of the Collective Genius Podcast, I sit down with someone who proves that market size is never the reason you can’t scale. Brian Ferguson, a longtime operator and brand-new CG member, joins me to share how he built and diversified a high-performing real estate business out of one of the smallest MSAs in the country. We talk about navigating multiple asset classes, leading an executive team, and creating structure that actually allows a business to grow. Brian also opens up about surviving market shifts, the challenges of hiring before you know what you’re doing, the mistakes he’d correct if he were starting over, and the small but pivotal changes that doubled his team’s weekly contract volume immediately after attending his first CG meeting. If you’ve been feeling stuck because of your market, your team, or your systems, this conversation will give you a clear and honest look at what’s possible. Episode Timeline & Expanded Highlights [0:00] – Introducing Brian and why his small-market success story is so rare. [1:48] – How Victoria, TX became the home base for a multi-division real estate company. [2:41] – The evolution from single-family flips to rentals, multifamily, industrial, retail, and self-storage. [4:09] – Brian’s honest take on expanding into new markets versus new asset classes. [5:12] – The operational discipline required before jumping into any additional asset class. [6:08] – How structure from Sharper and Amanda Dean helped his company avoid “whiplash.” [7:06] – Why he stayed put in a small market while others expanded into nearby cities. [8:47] – The slow and steady timeline behind expanding into larger assets (20 years in the making). [9:17] – How Brian’s background in auto finance sharpened his negotiation and numbers skills. [10:14] – Bringing car sales negotiation tactics into early real estate deals. [11:06] – The role his longtime business partner played in operations and construction oversight. [13:12] – Lessons learned from early partnerships and why “staying in your lane” saved their business. [15:06] – A simple hiring philosophy that worked long before personality indexes existed. [17:34] – Why he eventually realized that hiring people smarter than him was essential for scale. [20:48] – What Brian enjoys most today as the company’s visionary and what he misses from the early days. [22:36] – How quarterly planning, accountability, and a passionate leadership room transformed operations. [26:02] – Preparing for a market shift by making fast, difficult decisions to protect long-term stability. [28:02] – Right-sizing the company during the downturn and how his team stepped up in major ways. [30:21] – Brian’s first CG meeting and how it completely shifted his view of the single-family industry. [32:15] – Why the collaboration, openness, and willingness to share inside CG stood out immediately. [33:04] – Implementing only the top five initiatives from the meeting and seeing instant results. [34:12] – The biggest breakthrough: starting to make offers in the living room for the first time in 19 years. [38:11] – The importance of trusting the team before shifting sales strategy. [42:15] – The role of Pi testing, Cog testing, and accountability in building the right acquisitions team. Key Takeaways Small markets don’t dictate small businesses. Brian built a diversified, multi-division company inside a sub-100k MSA by mastering asset classes rather than chasing new territories. Team structure determines scale. Strategic hiring, leadership alignment, and clear lanes of responsibility turned chaos into disciplined growth. Operational discipline beats shiny-object syndrome. Brian only expands into a new asset class after deeply understanding and stabilizing the current one. Fast decisions save companies in downturns. Because he lived through 2008, Brian recognized early indicators in 2022 and acted before the pain hit. One small tactical change can be transformational. After his first CG meeting, Brian’s team doubled their weekly contracts simply by making offers in the living room. Links & Resources Mentioned Connect with Brian Ferguson & the Fergmar Team: https://fergmar.com/services/investment-management Learn more about Collective Genius: https://explorecg.com/ Closing If you enjoyed this conversation or took away something valuable for your own business, make sure to rate the show, leave a review, share it with another investor, and follow the podcast so you don’t miss upcoming episodes. Thanks for listening, and I’ll see you next week on the Collective Genius Podcast.
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Andrew Newlon: How to Become the Local Authority In Your Market Through Content & Social Media
11/21/2025
Andrew Newlon: How to Become the Local Authority In Your Market Through Content & Social Media
In this live episode of the Collective Genius Podcast, I chat with Andrew Newlon from Springfield, Missouri—seven-year CG veteran, real estate investor, and now a local influencer. Andrew shares how he went from avoiding social media to becoming a consistent, visible authority in his market by documenting property walkthroughs, contractor updates, and lessons learned. We dive into the practical, replicable way he’s built credibility, attracted leads, hired talent, and strengthened relationships—without ever aiming to be a social media “star.” This episode is packed with insight for any investor who’s hesitant to put themselves out there but wants to increase deal flow, trust, and visibility right where they live. Timeline Summary [0:00] – Introducing Andrew Newlon and his seven-year journey in CG [1:11] – From flips and short-term rentals to becoming a Springfield real estate face [2:04] – How CG inspired Andrew to build a local brand using social media [2:44] – Why his strategy isn’t about going viral—but becoming the local go-to [3:30] – Influences like Eric Brewer and Santini Lancioni that helped shape his approach [4:43] – Andrew’s social media tips for building local credibility: property walkthroughs, consistency, and relevance [6:04] – Why being authentic matters more than being flashy—and how he stays true to himself [7:01] – Real-world benefits: sellers vetting him online, contractors reaching out, new hires from a single post [8:15] – How to go from 0 to 1 with just a smartphone, a $45 mic, and a Fiverr VA [9:44] – What’s next: continuing consistency, with a possible product or local podcast on the horizon [11:05] – Takeaway from Brian Driscoll’s session: seeing the seller’s journey through their own eyes [11:41] – Plans to launch a retail listing division to help sellers they can’t buy from [13:15] – New relationships, deeper CG connections, and how he’s applying shared wisdom to his own business [13:36] – Where to follow Andrew: Facebook (Andrew Newlon) and Instagram (@newlonandrew) [14:05] – Closing thoughts and an invitation to join the CG community Key Takeaways You Don’t Need to Be Famous—Just Consistent: Building local authority with social media is about being seen regularly, not being seen by everyone. Authenticity Attracts Trust: Andrew’s dry humor and low-key style resonate because they reflect who he really is. You don’t have to act like someone else to make an impact. Start Simple, Start Now: All you need is a smartphone, a mic, and a vacant house to begin building credibility online—no fancy setup required. Links & Resources Facebook: Instagram: https://www.instagram.com/newlon_andrew/ Explore CG Membership: https://www.explorecg.com Closing Remark If you’ve been putting off building your presence because you’re not “that kind of person,” Andrew’s story proves you don’t have to be. Just start. If you found this episode helpful, rate, follow, and review the Collective Genius Podcast. Share it with another local investor who needs the nudge to show up and stand out. And if you’re ready to be in a room like this, visit https://www.explorecg.com to apply.
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How to Use Organic Content Marketing to Dominate AI Search featuring Josh Culler
11/18/2025
How to Use Organic Content Marketing to Dominate AI Search featuring Josh Culler
In this episode of the Collective Genius Podcast, I’m joined by Josh Culler, founder of Culler Media, to dive deep into the real value of content marketing and how real estate investors can leverage it to establish trust, attract capital, and stand out in a saturated space. Josh shares practical advice on creating compelling content—even if you’re not a natural in front of the camera—and why documenting your journey is far more powerful than trying to be an “influencer.” We cover everything from content creation for raising private capital to the importance of personal branding in building long-term business relationships. Josh also breaks down how to think about content strategy, the best platforms to focus on, and what kind of content resonates with high-net-worth individuals looking to invest. If you’ve ever struggled with putting yourself out there or aren’t sure where to start with content marketing, this episode is packed with value. TIMELINE SUMMARY [0:00] – Introduction [2:45] – Josh’s origin story: how his background in media led to creating content for real estate investors [6:20] – Why raising private capital starts with building trust through content [10:03] – The difference between influence and value-driven storytelling [12:42] – Why short-form content isn’t enough—and how to add depth with longer videos and podcasts [17:10] – The best platforms to publish and distribute your content effectively [21:30] – How to attract high-net-worth individuals with genuine, educational content [25:48] – Don’t try to be a guru—why documenting your process is more powerful [29:15] – Tactical tips for batching, filming, and repurposing content across platforms [34:02] – The types of content that build long-term trust with your investor audience [38:50] – Common mistakes investors make when trying to build a personal brand KEY TAKEAWAYS Trust First, Capital Follows – People invest in people. Use content to build trust before asking for money. Document, Don’t Perform – You don’t need to be a guru. Show your journey and results instead. Think Long-Term – The content you create today compounds over time—play the long game. Repurpose Wisely – One video can be sliced into 10+ pieces across platforms. Work smart. Be Human – Authenticity beats polish every time, especially when talking to high-net-worth investors. LINKS & RESOURCES Learn more about Culler Media: Follow Josh Culler on Instagram: Collective Genius Podcast Website: CLOSING REMARK Thanks again for listening to the Collective Genius Podcast. If this episode helped you rethink your content strategy, do us a favor—rate the show, follow us for more, and leave a review. Sharing it with a fellow investor goes a long way in helping us grow this community of high-performing professionals. Catch you in the next one!
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Joe Cipollini: The 15-Point Lead Management Playbook That Moves the Needle
11/14/2025
Joe Cipollini: The 15-Point Lead Management Playbook That Moves the Needle
In this live episode of the Collective Genius Podcast, I sit down with Joe Cipollini—co-founder of Ramp Academy, longtime CG Elevate facilitator, and sales systems expert. Recorded live at our Q3 CG CEO and Premier event in Dallas, Joe brings the energy, humility, and hard-earned wisdom that’s helped shape over 400 real estate businesses across the country. We talk about the power of building foundational systems early, why the Elevate tier is where the real impact begins, and how Joe’s passion for culture, coaching, and execution is transforming teams at every level. He also recaps his dynamic 90-minute lead management session featuring operators from across the country, sharing 15 small moves that create big results. If you’re serious about scaling your real estate business with real systems and real leadership, this episode is a must-listen. Timeline Summary [0:00] - Introduction [0:26] - Joe reflects on his journey in CG and the origin of the “JoeMont” nickname with Benmont. [1:43] - From golden horses to coaching hundreds—Joe shares how his roles at CG and Ramp Academy evolved. [3:01] - Inside the CG Elevate group: how Joe and Benmont help early-stage investors build scalable foundations. [4:56] - Why doubling your deal flow requires intentional systems, not accidental growth. [6:05] - Elevate as a two-day MBA: how structured curriculum + community drives real results. [7:14] - Bridging the gap: why Elevate members benefit from learning directly from Select and Premier-level leaders. [10:23] - Joe’s biggest core value—impact—and how it shapes his work with the CG community. [11:06] - Takeaways from Damon West’s keynote: control, culture, and how mindset drives scale. [13:19] - “Real estate is a commodity—culture is the secret sauce.” Joe breaks down how great teams win. [15:08] - Behind the scenes of Joe’s lead management session: 15 small changes that move the needle. [17:26] - Tactical tips from top operators across the U.S.—and why 5 of 15 could change your business. [19:16] - Ramp Academy’s origin story: how Joe turned internal sales coaching into a thriving business. [21:18] - Diagnostic deep dives, executive coaching, and the future of Ramp Academy. [22:47] - Want to grow with leaders like Joe? Visit https://www.explorecg.com and apply to find your room. Key Takeaways Small Adjustments Drive Big Results: You don’t need a massive overhaul—just 5 of 15 small changes could transform your lead management. Culture Isn’t Optional—It’s the Edge: Building a team that rallies around a mission is how you scale beyond yourself. The Best Time to Build Systems Is Early: Don’t wait until you’re overwhelmed—start building the right way in your Elevate stage. Links & Resources Ramp Academy: https://www.ramparei.com Explore CG Membership: https://www.explorecg.com Damon West - Keynote Speaker: https://damonwest.org Closing Remark If Joe’s energy, insights, and emphasis on culture resonated with you, make sure to rate, follow, and review the Collective Genius Podcast. Share this episode with a fellow operator who’s ready to do the small things that lead to massive change. Want to be in a room where implementation trumps inspiration? Apply now at https://www.explorecg.com.
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How One Investor Scaled to $30M Without Raising a Dollar of Outside Capital ft. Chad Young
11/10/2025
How One Investor Scaled to $30M Without Raising a Dollar of Outside Capital ft. Chad Young
In this episode of the Collective Genius Podcast, I sit down with Chad Young, the founder of Savvy Homes, to unpack how he built a $30 million business without raising outside money. Chad shares how he went from being a solo operator doing a handful of deals to leading a vertically integrated company with flipping, rentals, and a thriving brokerage—all while staying profitable and principle-driven. We dive deep into the strategic moves, mindset shifts, and operational pivots that helped Chad scale sustainably. He opens up about his hiring philosophy, how he empowers leaders inside his org, and the systems that keep everything aligned as the company grows. This conversation is packed with tangible advice for anyone looking to scale big while staying true to their values. Timeline Summary [0:00] - Introduction [2:30] - Chad’s journey from a few deals a year to building Savvy Homes [6:20] - Why he chose not to raise outside capital—and what it forced him to master [9:40] - How he diversified into flipping, rentals, and brokerage while staying focused [13:00] - The inflection point that took him from operator to leader [17:10] - His hiring strategy and how he builds leaders, not just employees [20:45] - How to scale operations without losing profitability [24:30] - The systems and rhythms that keep his teams aligned [28:00] - Why culture is the real moat in today’s real estate market [32:10] - Advice for investors who want to scale without chasing shiny objects [35:50] - What’s next for Chad and the long-term vision for Savvy Homes 5 Key Takeaways You Don’t Need Outside Money to Scale Big – Discipline and cash flow can fuel massive growth. Diversification Works—If It’s Aligned – Every vertical in Chad’s business feeds the others strategically. Leaders Build Leaders – Empowering others creates compounding impact inside your company. Systems Beat Hustle – Consistent execution comes from aligned teams and clear processes. Stay Rooted in Vision – Chad’s growth hasn’t come at the expense of his principles—and that’s the secret. Links & Resources ExploreCG.com – Learn more about the Collective Genius community Recommended framework: EOS (Entrepreneurial Operating System) If Chad’s story challenged the way you think about growth or inspired you to build more intentionally, follow, rate, and review the Collective Genius Podcast. And share it with someone who’s ready to scale with clarity, not just speed.
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Dean Rogers: What the NFL Taught Me About Real Estate Investing
11/07/2025
Dean Rogers: What the NFL Taught Me About Real Estate Investing
In this live episode of the Collective Genius Podcast, I sit down with Dean Rogers—former NFL player turned high-level real estate investor—during our Q3 Premier and CEO event in Dallas. Dean shares his journey from walking away from football due to concussions to building a thriving real estate business in Central California, all while raising five kids and running a community for other investors called Deal Champs. We talk about his first impressions of CG, the value of hallway conversations, and the surprising insights he’s already picked up from fellow members. Dean offers a candid look at how staying open-minded and collaborative, even in his first CG event, has already generated real value—from tactical lead generation tweaks to making new JV relationships. If you’re an operator looking to grow through community, this episode proves the power of being in the right room. Timeline Summary [0:00] - Dean’s first time at CG: impressions, excitement, and the impact of showing up in the right room. [1:14] - From NFL to real estate: how concussions ended Dean’s football career—and led him to entrepreneurship. [1:53] - Running multiple businesses, raising five kids, and still finding time to grow through connection. [3:22] - Why the hallway conversations at CG can be more powerful than the presentations. [4:11] - How Dean approaches events with an open mind—and how every part of the business got a boost from this one. [6:20] - The importance of attending with a business partner and debriefing your notes together post-event. [7:07] - A key piece of advice from CG: force-rank your takeaways and implement the one with the most impact first. [9:00] - A simple lead gen strategy from another member that Dean’s team will be implementing immediately. [10:34] - Customer service follow-up calls that bring leads “back from the dead.” [13:04] - Dean’s unexpected connection with Dylan—a fellow Californian and past JV partner—and how relationships deepen in the room. [15:41] - Why every investor needs to regularly step outside their own bubble and get around others who share, grow, and support. Key Takeaways Be Open to Learning at Every Level: Even seasoned investors can find gold in the basics if they approach events with curiosity and humility. Don’t Let Your Notes Die on the Shelf: Block time post-event to sort, prioritize, and assign implementation of ideas—before the energy fades. Real Growth Happens in the Hallway: The most transformational conversations often happen between sessions. Show up, engage, and stay open. Links & Resources Dean Rogers on Instagram: https://www.instagram.com/deanrogersrealestate Dean Rogers’ Website: https://www.deanrogers.com Deal Champs Community: https://www.thedealchamps.com Explore Collective Genius Membership: https://www.explorecg.com Closing Remark If Dean’s story inspired you to lean into learning and community, don’t forget to rate, follow, and review the Collective Genius Podcast. Share this episode with an investor friend who needs to hear that it’s never too late to level up. Want to be in the room where growth happens? Head over to explorecg.com and apply today.
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Why Your Daily Numbers Matter More Than Your Annual Goals featuring Gary Harper
11/04/2025
Why Your Daily Numbers Matter More Than Your Annual Goals featuring Gary Harper
In this episode of the Collective Genius Podcast, I sit down with Gary Harper—founder of Sharper Business Solutions and the go-to systems expert for real estate entrepreneurs. After helping hundreds of companies scale past seven figures, Gary unpacks the biggest reason most leaders get stuck: lack of structure. We dive into the foundational systems every business needs to grow, the root causes of burnout, and how to build an org chart that actually works. Gary also shares the tools he uses to turn overwhelmed entrepreneurs into empowered CEOs. From operational clarity to culture-driven accountability, this episode is packed with practical advice for anyone looking to stop firefighting and start scaling with intention. Timeline Summary [0:00] - Introduction [2:15] - Gary’s background and how Sharper Business Solutions was born [5:40] - The #1 reason most seven-figure businesses stall out [9:30] - Why entrepreneurs resist structure—and how it holds them back [13:00] - How to design an org chart that drives clarity and ownership [16:20] - The difference between leading people and managing tasks [20:10] - What most leaders get wrong about hiring and delegation [24:00] - Gary’s “Sharper Framework” for systems, accountability, and freedom [27:40] - How to know when it’s time to restructure your business [31:50] - What predictable growth actually looks like in a healthy company [36:30] - Why culture isn’t just a buzzword—it’s your business foundation [40:10] - Advice for founders stuck in the operator seat 5 Key Takeaways Structure Creates Freedom – The right systems remove chaos and empower your team. Your Org Chart Is a Mirror – If roles aren’t clear, neither is your leadership. Most Burnout Comes from Lack of Clarity – When expectations and accountability are vague, stress skyrockets. Hiring Isn’t Just Filling Seats – Every hire should drive the mission forward—not add complexity. Culture Eats Strategy – Without shared values and clear expectations, even great systems fail. Links & Resources SharperProcess.com – Learn more about Gary’s company and frameworks ExploreCG.com – Join the Collective Genius community Recommended read: Rocket Fuel by Gino Wickman If this episode helped you see the gaps in your systems or inspired you to lead with more clarity, follow, rate, and review the Collective Genius Podcast. Share it with a fellow founder who’s ready to build a business that runs without running them down.
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Hunter Jarvis: The Lead Management Playbook That Scaled Hunter’s Business
10/31/2025
Hunter Jarvis: The Lead Management Playbook That Scaled Hunter’s Business
In this live episode of the Collective Genius Podcast, I sit down with Dallas-based investor Hunter Jarvis at our Q3 CEO and Premier event. Hunter, a former athlete turned top-tier operator, shares how simple, repeatable systems—not flashy tactics—have been the backbone of his growth from CG Select member to Premier-level leader. We dive into his main-stage presentation on lead management, where he reveals the five small, consistent actions his team uses to drive big results. From building a high-performing team to scaling with intention, Hunter emphasizes the power of learning from others, executing with precision, and recalibrating at each new level. This episode is full of insights for investors who want to scale responsibly without skipping the crucial steps. Timeline Summary [0:00] - Introduction [0:50] - Hunter joins us live from his home turf in Dallas, reflecting on his transformation from house flipper to rodeo-ready operator. [2:22] - What Hunter presented on: five lead management tactics that consistently drive results—no magic, just execution. [3:20] - The power of community: how Hunter built his systems by copying what worked from peers in Spokane, Charlotte, and Tampa. [5:10] - Why simple, boring actions done consistently win over flashy, complex strategies. [6:00] - Reflecting on his first CG Select meeting—how taking just 1-2 action items at a time laid the foundation for growth. [7:04] - The pivotal moment Hunter knew he had leveled up: realizing his team was ready, but also that the next stage required fresh systems and thinking. [9:03] - The “ladder mindset” and how climbing one rung at a time—without skipping steps—creates sustainable, safe growth. [10:38] - Recalibrating for the next level: upgrading the business, the team, and the mindset to match $3M+ goals. [11:18] - Why Hunter still comes to every CG meeting with curiosity and intentionality—and what he’s focused on improving now. [13:09] - Reflecting on his past presentation about the entrepreneurial journey—and why giving tactical value is part of CG’s open-book culture. [16:04] - Hunter’s tribute to CG: how the community’s “no secrets” approach and execution-first mindset shaped his success. Key Takeaways: 1. Simple Systems Scale Best Success isn’t built on flashy plays—it’s about doing the boring stuff with precision over time. 2. Execution Beats Ideas You can copy the best strategies in the world, but if you don’t execute consistently, it won’t matter. 3. New Levels Require New Mindsets Scaling to the next tier means recalibrating your team, systems, and leadership—what got you here won’t get you there. Links & Resources Learn more about joining The Collective Genius: ExploreCG.com Closing Remark If Hunter’s story inspired you to stay disciplined, recalibrate, and scale with intention, be sure to rate, follow, and review the Collective Genius Podcast. Share it with a fellow investor who’s ready to level up. And if you’re ready to join a room full of operators who share the real playbook—visit explorecg.com and apply today.
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Turn $5M in Ad Spend into $2M+ Real Estate Deals featuring Brandon Bateman
10/28/2025
Turn $5M in Ad Spend into $2M+ Real Estate Deals featuring Brandon Bateman
In this episode of the Collective Genius Podcast, I sit down with Brandon Bateman, founder of Bateman Collective, to talk about how real estate investors can win big with smarter digital marketing. Brandon’s agency manages $5M+ in annual ad spend for top investors—and what he’s learned about Google, Facebook, and SEO will completely change the way you think about lead generation. We break down what separates high-performing marketing from money-wasting campaigns, how Brandon measures ROI in ultra-competitive markets, and why data—not guesswork—is the key to scale. Whether you’re already spending tens of thousands a month or just starting to invest in PPC, this episode gives you a clear roadmap to run leaner, smarter, and more profitable campaigns. Timeline Summary [0:00] - Introduction [3:00] - How Brandon went from solopreneur to managing $5M in ad spend [6:20] - Why most investors lose money on digital marketing [9:45] - The difference between Google, Facebook, and SEO for real estate [13:30] - Why PPC still works in 2025—and how to make it work for you [16:40] - The core KPI Brandon tracks to predict lead quality and deal size [20:15] - Budgeting smart: how much you really need to spend to get results [23:50] - What top investors do differently with their digital campaigns [27:10] - The biggest mistakes most people make with Google Ads [31:00] - Why SEO is the slowest but highest ROI channel long-term [35:20] - How Brandon thinks about attribution and tracking ROI [39:00] - The future of paid ads—and how AI is changing everything [42:30] - Final advice: optimize for the person, not just the platform 5 Key Takeaways Data Wins Over Gut – Real marketing success comes from analytics, not instincts. PPC Still Works—If You Know What You’re Doing – You can’t “dabble” in paid ads and expect results. Different Platforms = Different Strategies – Google, Facebook, and SEO each require unique approaches. Budget Without Strategy Burns Cash – Smart spenders out-convert big spenders. Long-Term Wins Come from SEO – It’s slower but builds durable deal flow over time. Links & Resources BatemanCollective.com – Learn more about Brandon’s agency ExploreCG.com – Join the Collective Genius community Digital Marketing Audit – Offered to CG members through Bateman Collective If this episode helped sharpen your marketing strategy or gave you a clearer path to scalable lead gen, be sure to follow, rate, and review the Collective Genius Podcast. And share it with someone who needs to turn data into deals.
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Santini Lancioni: 185 Deals Last Year By Turning Competitors Into Partners
10/24/2025
Santini Lancioni: 185 Deals Last Year By Turning Competitors Into Partners
In this episode of the Collective Genius Live Podcast, I sit down with South Jersey investor Santini Lancioni during our Q3 CEO and Premier event in Dallas. Santini opens up about the evolution of his business, his leadership growth, and the bold decision to embrace collaboration—even with direct competitors in his local market. We discuss how Santini and his team leaned into relationship-based lead generation, despite initial resistance, and ended up closing over 180 deals this year from partnerships with agents and wholesalers. He also reflects on the importance of building a strong internal team, developing leaders like his CEO Jesse, and creating a market culture centered around support instead of secrecy. This episode is packed with insights on scaling sustainably, building trust, and the mindset shifts required to win big in today’s market. Timeline Summary [0:00] - Introduction [1:13] - Santini passes the spotlight to his CEO Jesse, who delivers a presentation on relationship-based leads. [3:52] - Navigating internal disagreement: how Santini pushed through resistance to pursue agent and wholesaler collaboration—and it paid off big. [5:43] - The evolution of South Jersey real estate collaboration—and how CG members became more successful by sharing openly. [8:12] - Why letting in more “competition” actually forced Santini’s team to level up, double revenue, and sharpen operations. [10:53] - The power of being confident, not cocky: how releasing fear around competition unlocks growth and peace of mind. [12:45] - What it takes to win with relationship leads: strong capital, dialed-in construction, and delivering a product agents trust. [15:14] - Making it fun: how Santini’s local meetups and community building efforts create real estate relationships that last. [16:24] - Key takeaways from Damon West and Anthony Tolliver’s talks on redemption, time value, and embracing your role on the team. Key Takeaways 1. Collaboration > Competition Embracing local “competitors” as collaborators created a rising tide in South Jersey—and doubled business in one year. 2. Strong People Build Strong Companies Investing in the development of team leaders like Jesse multiplies results and creates long-term sustainability. 3. Leads Follow Trust To consistently source relationship-based deals, you must deliver speed, quality, and reliability—especially when agents are betting on getting the listing back. Links & Resources ExploreCG.com Closing Remark If this episode inspired you to reframe your mindset around collaboration, leadership, or scaling, be sure to rate, follow, and review the Collective Genius Podcast. Share it with someone who needs a reminder that building others up is the real shortcut to success. Want to connect with investors like Santini? Apply to join us at explorecg.com.
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Why This 7-Figure Flipper Walked Away to Find Real Freedom featuring Alex Pardo
10/21/2025
Why This 7-Figure Flipper Walked Away to Find Real Freedom featuring Alex Pardo
In this episode of the Collective Genius Podcast, I sit down with Alex Pardo—seasoned investor and founder of Ascend—to dive into how and why he walked away from a successful real estate operation to build a business that aligned with his purpose. After flipping hundreds of homes and building a high-revenue company, Alex hit a wall. He realized he was scaling stress, not freedom. Alex shares how he redefined success, embraced his zone of genius, and now mentors other entrepreneurs to build businesses that support—not sabotage—their lives. We explore his exit from wholesaling, the mindset shifts that changed everything, and why fulfillment and profit aren’t mutually exclusive. If you’re tired of chasing volume and ready to chase vision, this episode is for you. Timeline Summary [0:00] - Introduction [2:40] - Alex’s flipping background: over 400 deals and a 7-figure business [5:50] - The burnout that led him to question his definition of success [9:10] - Why he walked away from a profitable wholesaling machine [12:30] - The pivotal moment that made him pivot toward purpose [15:20] - How he discovered his “zone of genius” and realigned his business [18:45] - Building Ascend: a mastermind for high-level entrepreneurs [21:30] - The key differences between growth and fulfillment [24:00] - How to escape the operator seat and step into visionary leadership [27:10] - Alex’s tools for self-awareness, reflection, and decision-making [30:20] - Advice for investors feeling stuck in success but empty inside [33:50] - Why building a life-centered business starts with brutal honesty [36:30] - What freedom actually looks like for Alex today—and what it cost 5 Key Takeaways Success Without Fulfillment Is Failure – Profit alone doesn’t create peace. Your Business Should Serve Your Life – Not the other way around. Know Your Zone of Genius – Doing more of what you’re great at unlocks energy and purpose. Reflection Is a Superpower – Honest, regular check-ins keep your vision aligned. You Can Redefine Winning – It’s never too late to pivot into a life you actually want. Links & Resources AscendYourSuccess.com – Alex’s mastermind and coaching community ExploreCG.com – Learn more about the Collective Genius community Recommended book: The Big Leap by Gay Hendricks If this episode sparked clarity or inspired you to shift toward more purposeful business building, don’t forget to follow, rate, and review the Collective Genius Podcast. And share it with someone who’s ready to scale their life—not just their numbers.
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