CEO Conversations™: The Private Practice Podcast with Brandy Mabra
Are you tired of being on the hamster wheel in your practice? Doing all the things? Not making the money you want? Working late nights, early mornings and weekends because "if I don't do it, it doesn't get done"? It's time to take back your practice and own your CEO status. In this podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. It's time to own your CEO status. Let's start these CEO Conversations™.
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Ep. 96 - Building a Practice that Pays You Back: Financial Planning & Preparing To Sell Your Practice with Anna N’Jie-Konte
07/04/2025
Ep. 96 - Building a Practice that Pays You Back: Financial Planning & Preparing To Sell Your Practice with Anna N’Jie-Konte
Ever feel like you’re making plenty of revenue but still feeling “broke”? In this episode, Brandy sits down with Anna N'Jie-Konte, the Founder & CEO of Poder Wealth Advisors, to talk straight about turning practice income into personal wealth and building a business that buyers will pay top-dollar for. From paying yourself a market-rate salary to knowing your EBITDA multiple, Anna outlines the moves that keep cash flowing today and lock in a profitable exit tomorrow. is the founder and CEO of Poder Wealth Advisors, a firm that provides expert, tailored wealth management solutions to help clients grow, protect, and enjoy their wealth across generations. Connect with Anna!: ➡️My next is July 28th through August 1st! This is CEO-level strategy built specifically for practice owners generating multiple 6-figures and 7-figures who are ready to scale smarter, lead better, and actually enjoy the business they’ve built. Some key takeaways from this episode include: Why “revenue is for vanity, profit is for sanity” (and how to track the right number) The simplest retirement plan tweak that can save you 25 cents on every dollar Signs it’s time to hire a proactive financial planner - not just a tax preparer What the signs are that it is time to sell How to reverse-engineer your valuation so you don’t leave money on the table The two- to three-year prep window every owner needs before selling It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Re-Release: Navigating Tough Conversations | Handling Issues with Staff, Patients, and Vendors with Grace
06/27/2025
Re-Release: Navigating Tough Conversations | Handling Issues with Staff, Patients, and Vendors with Grace
Tough conversations are stressful, emotionally draining, and scary. They can also be some of the biggest moments of clarity for you, your team, your patients, and whoever else you’re talking with. In this episode, I’m sharing how best to prepare for these conversations, nuances in talking with a team member vs. a patient, and why those conversations are crucial for moving the needle in your practice. ➡️My next is coming up July 28th - August 1st! This is CEO-level strategy built specifically for practice owners generating multiple 6-figures and 7-figures who are ready to scale smarter, lead better, and actually enjoy the business they’ve built. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. In this episode, I cover: How tough conversations differ based on who you’re talking to Actionable ways to prepare - mentally and tactically - for tough conversations My secret to handling patient complaints Reframing complaints and feedback as an opportunity for growth instead of spiraling over them Reflecting on some of the toughest conversations I’ve had while running a private practice It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 95 - The Ultimate Self-Care Reset for Private Practice Owners
06/20/2025
Ep. 95 - The Ultimate Self-Care Reset for Private Practice Owners
Have you felt like your self-care just isn’t working anymore? You’ve been pushing, showing up, leading - but the routine that used to help now leaves you drained. Can you relate? This week, we’re hitting pause for a self-care reset - because as your life and business evolve, your needs do, too. We’ll hear from on building self-care practices that actually serve you, on breaking free from perfectionism, and on why sleep is one of your most powerful tools as a CEO. We hope this episode gives you permission to take care of yourself so you can show up at the level you need to for your passions, your family, and your practice. ➡️ My next is coming up July 28th - August 1st! This is CEO-level strategy built specifically for practice owners generating multiple 6-figures and 7-figures who are ready to scale smarter, lead better, and actually enjoy the business they’ve built. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Episodes referenced in this self-care reset: Self-Care and Happiness in Every Season with Chianti Lomax Getting Back in Alignment with Your Values in a Rough Season A Fresh Perspective on the Meaning of Self-Care with Dr. Lisa Folden How Sleep Affects Your Practice's Bottom Line with Dr. Felicia Ivey Resources mentioned: Some key takeaways from this episode include: Why your self-care routine isn’t working and what to ask yourself instead The surprising connection between happiness and productivity, backed by research A few uncomfortable truths about perfectionism, diet culture, and capitalism What the ‘I can’t do it anymore’ moment really means for you and your business Why skipping out on sleep is sabotaging more than just your mood It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 94 - Locking Down the Best Admin for Your Practice | What to Look For In Every Stage of the Hiring Process
06/13/2025
Ep. 94 - Locking Down the Best Admin for Your Practice | What to Look For In Every Stage of the Hiring Process
Have you ever hired an admin just to realize weeks later that they’re not the right fit? Finding a great admin takes more than just a job post; you need a strong hiring strategy. In this episode, I’m breaking down what it really takes to find someone that supports your processes, reflects your practice culture, and grows with your business. From identifying the stories in resumes, to understanding the importance of relationship building, we’re diving into what makes a standout admin, and how to build a hiring process that sets you - and them - up for success. ➡️ My next is coming up July 28th - August 1st! This is CEO-level strategy built specifically for practice owners generating multiple 6-figures and 7-figures who are ready to scale smarter, lead better, and actually enjoy the business they’ve built. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Some key takeaways from this episode include: My hot take on hiring an admin with healthcare experience vs. without Why customer service skills can be a game-changer How to get clear on the skillset, culture fit, and strengths your practice actually needs What story the candidate’s resume is really telling and how to read between the lines to spot growth, gaps, and red flags The importance of offering a growth path for your admin Why being picky with hiring leads to a better patient experience It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 93 - Five Ways to Have More Freedom In Your Practice
06/06/2025
Ep. 93 - Five Ways to Have More Freedom In Your Practice
If there’s one word that encompasses what I want my clients to feel while running their private practice, it’s freedom. Freedom to make their own schedule and take time off, freedom to be creative in how they scale their businesses, and freedom to make as much money as their hearts desire. In this episode, I’m sharing five concrete ways to make that happen in your own life and practice. If you’ve been feeling chained to your practice, and overwhelmed by a total lack of boundaries between work and life, this episode is for you! Resources mentioned: - Choosing Core Values for Your Business That Feel Aligned With Your Life Vision In this episode, I share: The #1 reason you’re probably not feeling satisfied with your practice Creating a clear 3-5 year vision for your practice How to define what freedom looks like for you Designing a model calendar so you have control over your schedule The magic of my new A/B weekly schedule and systems Focusing on what you control (starting with your mindset!) Honoring the boundaries you’ve set for yourself personally and professionally It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 92 - Stop the Doomscrolling | How to Be Informed, Not Consumed, by News About the Economy
05/30/2025
Ep. 92 - Stop the Doomscrolling | How to Be Informed, Not Consumed, by News About the Economy
Tariffs, recessions, depressions, market crashes, oh my! It seems like every day there’s a new headline that our economy is not doing well. Your instinct might be to stick your head in the sand or give up altogether, but that’s not what we’re going to do. In this episode, I’m calling you in to stop the doomscroll and start taking action to protect your practice. With the right strategy, you won’t just survive the economic uncertainty, but actually thrive and grow in this season. If you’ve been feeling stressed about the news lately and what it means for your practice, this episode is for you! ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Some key takeaways from this episode include: Why it’s important to know your industry’s trends What it means to “be an answer to the call” Protecting your energy instead of giving in to the doom and gloom Avoiding giving free or discounted services in this time How to monitor the financial health of your practice Why relationship building is more important now than ever Switching up your marketing strategy for a new client base It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 91 - Tracking the Metrics That Drive Revenue for Your Practice with Tory Krone, Co-Founder of PracticeVital
05/23/2025
Ep. 91 - Tracking the Metrics That Drive Revenue for Your Practice with Tory Krone, Co-Founder of PracticeVital
We all know how helpful data dashboards are, but manual reporting can be so time consuming that private practice owners just skip it altogether. Enter Tory Krone, AM, LCSW, a licensed clinical therapist, group practice owner, and co-founder of . With over 15 years of experience as a therapist and nearly a decade owning and operating in Chicago, Tory has seen just how hard it is for practice owners to access and understand the data they need to run a successful business. That’s why she started , the first-ever automated dashboard designed specifically to help group therapy practices better track and interpret their data. In this episode, she shares which metrics will drive revenue, why they matter, and how to look at data as empowering rather than emotional. To start making data-driven decisions for your private practice, use code “Savvy” for $30 off your first month with today!* ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Some key takeaways from this episode include: Tory’s story of starting a data dashboard company after running her own private practice for a decade Differentiating between marketing issues and clinical issues Strategies to increase patient retention and other revenue-driving metrics Treating your data as an empowering piece of information instead of an emotional source of fear The metrics you aren’t tracking that will change the game for your practice Developing a mentality of facing problems head-on instead of hiding from those problems It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy: * Thank you for supporting my podcast by using my affiliate link!
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Ep. 90 - Three Success Indicators That Tell If You’ll “Make It” as a Private Practice Owner
05/16/2025
Ep. 90 - Three Success Indicators That Tell If You’ll “Make It” as a Private Practice Owner
We have all had the thought of “Is my business going to make it?,” and it’s a very real, scary, and valid feeling. In this episode, I’m sharing the three success indicators that all of my high-performing clients share. These private practice owners have scaled to the high six- and seven-figures while making time to travel, rest, build a leadership team, and so much more. If you want to know what you need to do to build a successful practice, this episode is for you! ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: - Zero to $1.2M | What It Really Takes to Scale Your Private Practice to Seven Figures Money, Mindset, & Metrics for Private Practice CEOs with Brandy Mabra Some key takeaways from this episode include: The signs of scarcity mindset I see in private practice owners Why going all in with your practice will take you incredibly far Getting caught in the comparison trap - and how to get out of it Focusing on revenue streams that move the needle vs. ones that don’t What it looks like to get continuous support as a private practice owner The value of taking strategic risks in your business Learning to stop saying “I can’t afford this” and step into abundance It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 89 - The Money-Making Meeting Agenda to Use at Your Next Leadership Meeting
05/09/2025
Ep. 89 - The Money-Making Meeting Agenda to Use at Your Next Leadership Meeting
One of the hallmarks of finding freedom as a private practice owner is empowering your team to do their jobs without you. A great way to do that is by running efficient, informative, and actionable team meetings, especially with your leadership team. In this episode, I’m pulling back the curtain on the team meeting agenda I teach inside of . If you’re ready to run your team meetings as a revenue-generating activity, this episode is for you! 💰Are you ready to make CEO moves to grow your private practice with more freedom and less stress? Join me for the Private Practice CEO Lunch & Learn Series May 12th through 16th! Visit to learn more and purchase your ticket! Resources mentioned: by Trey Taylor | What It Really Takes to Scale Your Private Practice to 7 Figures with Courtney Curtis Some key takeaways from this episode include: The nuances of a productive meeting Providing metrics to your team to define success My exact, tried and true CEO and leadership meeting agenda Treating your team meetings as a revenue-generating activity (because it is!) How to get honest feedback about team engagement Running your meeting based on desired outcomes, not tasks Creative ways to communicate with your team to reduce the number of meetings you need It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 88 - Is Your Biller Stealing From You? My Top Tips to Stay on Top of Your Billing Process
05/02/2025
Ep. 88 - Is Your Biller Stealing From You? My Top Tips to Stay on Top of Your Billing Process
Most of the private practice owners I work with fall into one of two categories: either they’re working long hours and weekends to get billing done, or they’ve outsourced to a company but aren’t keeping tabs on them. Whichever category you fall into, this episode is all about how to make sure you aren’t leaving money on the table with your billing process. No matter how much experience you have with billing, there will be some gems in this episode that will boost your revenue! 💰Are you ready to make CEO moves to grow your private practice with more freedom and less stress? Join me for the Private Practice CEO Lunch & Learn Series May 12th through 16th! Visit to learn more and purchase your ticket! Resources mentioned: - Resources and Training Some key takeaways from this episode include: That one time I lost six figures in revenue because of a billing oversight Why you need to understand billing and coding, even if you’re outsourcing it How to vet billing and coding vendors before you outsource My top systems for staying on top of billing Red flags to look for to determine inefficiencies in your billing process It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 87 - Zero to $1.2 Million in Revenue | What It Really Takes to Scale Your Private Practice to 7 Figures with Courtney Curtis
04/25/2025
Ep. 87 - Zero to $1.2 Million in Revenue | What It Really Takes to Scale Your Private Practice to 7 Figures with Courtney Curtis
Would you give up a lucrative business model to start from scratch? That’s exactly what my client Courtney Curtis did, and as a result, she built a company from the ground up and scaled it to $1.2 million in revenue. In this episode, she shares exactly what steps she took to take the initial leap, make critical mindset shifts, and have faith that she would make it happen. If you’re curious about the results my clients are seeing inside of , this episode is for you! Courtney Curtis is the CEO & Executive Director of Family Services, Inc., a mental health agency specializing in intensive in-home and therapeutic day treatment mental health services. 💰Are you ready to make CEO moves to grow your private practice with more freedom and less stress? Join me for the Private Practice CEO Lunch & Learn Series May 12th through 16th! Visit to learn more and purchase your ticket! Some key takeaways from this episode include: Courtney’s story of deciding to shut down the business she inherited How working with Brandy in Private Practice CEO™ helped her make huge leaps in her business Implementing regular planning practices to prioritize needle movers Trusting God’s plan for your life and leaning on faith The moment everything clicked for Courtney and she went all in How team KPI scorecards and 1:1s with management helped her scale The biggest shifts she has made to step into her CEO self It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 86 - Getting Your Mind Right for Growth | Money Mindset, Manifesting Your Vision, and Charging Your Worth
04/18/2025
Ep. 86 - Getting Your Mind Right for Growth | Money Mindset, Manifesting Your Vision, and Charging Your Worth
I do a lot of tactical, actionable work with my clients, but it truly all starts with your mindset. So in this episode, you'll hear gems from a handful of episodes featuring some of my clients and a couple of solo episodes about balancing purpose-driven work with profitability, manifesting wealth and growth in your private practice, and how to be prepared for the practice you want. If you are in - or about to be in - a season of growth in your business, this episode will help you get your mind right first so you can maximize that growth! Episodes included: - Are you prepared for the practice you want? - What are you sitting on? - Embracing Unapologetic Success with Shawniel Chamanlal - Balancing Purpose-Driven Work and Profit with Monique Castro Some key takeaways from this episode include: Running a purpose-driven practice that’s actually profitable Recognizing that not charging your worth is simply unsustainable My story of taking an expensive leap in my business that paid off Leaning on your faith for an external power source The secret to creating a vision so strong, it WILL come to pass Standing firmly and confidently in your vision Protecting the value of your time through delegation It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 85 - Get Your Life Back with the Four Freedom Systems
04/11/2025
Ep. 85 - Get Your Life Back with the Four Freedom Systems
When you’re scaling your private practice, growing your team, and keeping your providers’ schedules full, it can quickly feel like your practice is taking over your life. I’ve been there and know that feeling all too well. In this episode, I’m sharing my four freedom systems, my framework I’ve been honing with my clients inside of . I’ll share the what and the why behind each system, practical ways to implement them today, and the biggest roadblocks in each freedom system. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: - The Importance of Optimizing Your Website with Jessica Freeman - Increasing the Lifetime Value of Your Patients So You Don’t Have to Hustle for Sales Some key takeaways from this episode include: Brandy’s four freedom systems and how to improve each one Why all problems in your business tie back to CEO systems The metrics you need to track to evaluate your marketing systems The #1 thing successful private practice owners are doing to generate leads How mindset and emotions play into your money systems Why each freedom system supports you getting your life back from your practice Taking accountability for your leadership when it comes to hiring Brandy’s secret to reading the story behind a resume It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 84 - Clinician to CEO | Mindset Shifts You Need to Own Your CEO Status as a Private Practice Owner
04/04/2025
Ep. 84 - Clinician to CEO | Mindset Shifts You Need to Own Your CEO Status as a Private Practice Owner
“What if I fail?” This is a legitimate fear my clients have, especially when they’re struggling to step out of their role as a clinician and into their role as a CEO leading a team in their practice. I know how hard it is to run a private practice, from the financial pressure to hiring and firing, and everything in between. I also know that private practice ownership can open a pathway to freedom, but only if you’re fully willing to own your CEO status. In this episode, I walk through the mindset shifts you need to make in order to own your leadership role and find the freedom you’ve been looking for. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: by Yvonne Orji Some key takeaways from this episode include: Why you need to resist the urge to step back into your clinical role Embracing being a leader at every level of your business The power of working with a coach or mentor to work through the struggles - and triumphs - of being a CEO The truth about failure in business (hint: it’s setting you up for the next right thing) How my faith has kept me grounded in hard times as a CEO What I learned from my trip to Thailand about wisdom and slowing down It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 83 - Stop Working Late Nights & Weekends | Owning Your Boundaries as a CEO
03/28/2025
Ep. 83 - Stop Working Late Nights & Weekends | Owning Your Boundaries as a CEO
Are you tired of working early mornings, late nights, and even weekends as you’re running practice? In other words, are you ready to run your practice, instead of the practice running you? I’ve been there, and in this episode, I’m sharing the most impactful actions you can take to start setting - and actually owning - your boundaries as a CEO. If you struggle with delegating, holding yourself to reasonable work hours, and feelings of guilt for stepping away, this episode is for you! ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. In this episode, I cover: How to take care of your team without giving all of yourself to them Learning how to own your boundaries as a CEO What will actually happen to your business if you work less My secret to minimizing the “boomerang effect” of delegation Creating a follow-up plan with your team to improve communication Empowering your team to hold you accountable to stick to your boundaries Reflecting on feelings that come up when you hold a boundary Tactical ways to build in reminders to stick to your boundaries It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 82 - Navigating Tough Conversations | Handling Issues with Staff, Patients, and Vendors with Grace
03/21/2025
Ep. 82 - Navigating Tough Conversations | Handling Issues with Staff, Patients, and Vendors with Grace
Tough conversations are stressful, emotionally draining, and scary. They can also be some of the biggest moments of clarity for you, your team, your patients, and whoever else you’re talking with. In this episode, I’m sharing how best to prepare for these conversations, nuances in talking with a team member vs. a patient, and why those conversations are crucial for moving the needle in your practice. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. In this episode, I cover: How tough conversations differ based on who you’re talking to Actionable ways to prepare - mentally and tactically - for tough conversations My secret to handling patient complaints Reframing complaints and feedback as an opportunity for growth instead of spiraling over them Reflecting on some of the toughest conversations I’ve had while running a private practice It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 81 - Attracting and Retaining Top Talent in Your Private Practice
03/14/2025
Ep. 81 - Attracting and Retaining Top Talent in Your Private Practice
Have you ever wondered where other private practice owners are getting their A-players from? Maybe you have your own A-player and you’re terrified of them leaving the practice. I’ve been there, and this episode is all about how to bring those top team members into your practice, and make sure they stay motivated, challenged to grow, and fulfilled in the work they’re doing. If you’re ready to build and lead your dream team, this episode is for you! ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: Some key takeaways from this episode include: The three types of team members you have in your practice My secret to the mindset you need to attract high performers Unexpected - but effective - ways to keep your team motivated How your lower performers can lead to losing your high performers The key to creating your own reality in your practice Crafting a job description that actually draws in top talent The three criteria you need to consider for each job candidate My tried and true interview questions and tips for identifying great candidates It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 80 - Opening Up Another Location for Your Private Practice | Expansion Dos and Don’ts
03/07/2025
Ep. 80 - Opening Up Another Location for Your Private Practice | Expansion Dos and Don’ts
Your private practice is doing really well, you’ve maximized the number of patients your providers can see in your current location… What's next? For many CEOs, this is when they start thinking about opening another location. I have managed 21 private practice locations, and I’ve been up close and personal with what makes another location work… and what doesn't. In this episode, I’m sharing how to know that a second (or third or fourth!) location is right for you, what to make sure you have in place for a successful opening, and what you can learn from my experience. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: - Is Your Team an Asset or a Liability? Some key takeaways from this episode include: How to figure out if another location is the right next step Auditing the systems that will make or break your next location What it’s really like to manage the operations for a second location My real-life example of opening a new location that failed… Brandy’s unexpected approach to getting clarity on your next location The importance of leaning on your partnerships as your grow Challenges that could arise for niche or specialty practices It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 79 - Embracing Unapologetic Success as a Private Practice Owner with Shawniel Chamanlal
02/28/2025
Ep. 79 - Embracing Unapologetic Success as a Private Practice Owner with Shawniel Chamanlal
Sometimes our own biggest obstacle is ourselves. Limiting beliefs, biases, and lack of clarity can keep us from realizing our dreams and reaching our goals. This week, we’re talking about unapologetic success and how to embrace the abundance you deserve. To dive into this topic, we’re talking to the woman who literally wrote the book on it. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Shawniel Chamanlal has over fifteen years of clinical expertise in psychology and social work. She’s an award-winning therapist with work published and featured in multiple media outlets. Her journey has led her to understand that success is not always linear and isn’t embarked upon alone. That experience is pulled together in her book Unapologetic Success: How to dream beyond your limits and unlock fulfillment in all areas of life. Connect with Shawniel: Some key takeaways from this episode include: How Shawniel went from dreaming of a practice to owning one The secret to manifesting as a means of goal setting What faith and goal setting have in common What it’s really like to release limiting beliefs about yourself What Shawniel really thinks about tying a goal to your identity A peek into how women and people of color limit ourselves The real, behind-the-scenes of trusting the process of your success Shawniel’s unexpected perspective on releasing the “how” How to find alignment between your goals and actions What you can do right now to better understand what’s holding you back It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 78 - My Multi-Million Dollar Sales Strategy | Building a Referral Network That Puts Lead Generation on Autopilot
02/21/2025
Ep. 78 - My Multi-Million Dollar Sales Strategy | Building a Referral Network That Puts Lead Generation on Autopilot
As we advance through practice ownership, sometimes we forget to take it back to the tried-and-true basics. I’m talking about having conversations with your community to build a referral network. If your first thought is, “But I don’t have time to network!” Yes you do - you need to make time. This one simple tactic is critical for bringing in new patients and supporting your financial growth. In this episode, we’re talking about the ins and outs of building your referral network and the impact it can have on your practice. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Moves Some key takeaways from this episode include: The secret to marketing success lies in the simplest tasks Where your teammates may have leverage that you don’t What it’s really like to leverage your team to grow your referral network What Brandy really thinks about the importance of referral networks A peek into effectively engaging your network The real, behind-the-scenes of nurturing important relationships Brandy’s unexpected take on going back to basics How to delegate community work to focus on your $10,000 tasks What you can do right now to re-engage your community It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 77 - Creating a Sales System for Your Practice | Lead Generation & Nurturing Leads
02/14/2025
Ep. 77 - Creating a Sales System for Your Practice | Lead Generation & Nurturing Leads
“Oh, I don’t want to bother them!” Have you found yourself or an employee use this phrase to escape following up with a client? We’ve all been there and it’s time to shake the feeling. Sales systems are critical not only for your practice but for the health and well-being of your clients. Today we’re talking about the stages of marketing that can help you attract more clients, engage and nurture those relationships, and keep them coming back for more. Resources mentioned: Some key takeaways from this episode include: The secret to building a patient pipeline What your sales and your clients’ health have in common What it’s really like to build a community around your practice What Brandy really thinks about getting reminders from her providers A peek into how to get the marketing work done without burning out The real, behind-the-scenes of following up effectively Brandy’s unexpected perspective on sales and why yours are important How to identify when you’re on the verge of losing engagement What you can do right now to to better understand your clients It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 76 - Increasing the Lifetime Value of Your Clients So You Don’t Have to Hustle for Sales
02/07/2025
Ep. 76 - Increasing the Lifetime Value of Your Clients So You Don’t Have to Hustle for Sales
Every patient or client has a Lifetime Value (LTV) for your practice. Whether they’ve come in once or regularly for years, patients each have an LTV that you can influence to increase revenue without hustling for sales. This week, we’re talking about how to increase and leverage LTV and ways you can keep your patients engaged. We’re getting creative with it, too, because LTV is not just gained through countless office visits. Listen in on all the ways you can increase client satisfaction, build community among your clients, and so much more! ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. ➡️ : Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you. Resources mentioned: by Fred Reichheld and Rob Markey Some key takeaways from this episode include: The real, behind-the-scenes of integrating LTV into practice operations The secret to keeping revenue sustainable includes LTV What LTV and practice sustainability have in common What it’s really like to get honest feedback from patients and clients What Brandy really thinks about engaging new patients vs. existing patients A peek into how client feedback can lead to increased LTV Brandy’s unexpected perspective on bringing patients together How to re-engage existing patients to keep them coming back What you can do right now to build community among your clients It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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BONUS - 4 Action Items to Get You Through Another Trump Presidency
02/01/2025
BONUS - 4 Action Items to Get You Through Another Trump Presidency
There are a lot of valid feelings coming up for my community, particularly for women of color, since Trump was inaugurated as president this month. If you’ve been feeling overwhelmed and defeated, I recorded this episode just for you. My goal every day of my business, but especially over the next four years, is to be a resource to my community and a source of positivity and optimism for everyone I’m interacting with. In this episode, I’m sharing the four things I encourage you to do intentionally over the next four years to foster change and impact through how you show up in your business. ➡️Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: Comparing Trump’s Day 1 executive orders to past presidents Some key takeaways from this episode include: Why hope needs to stay at the forefront How I intend to show up as a leader in this season Things to keep in mind as you’re constantly seeing the news headlines Protecting your emotional and mental well-being first How the business landscape and economy could change in the next four years Why it’s critical to look at the economy from the lens of your patients The secret to taking care of your team in this season (psst: it’s not commiserating!) How continuing to show up in your business is going to make the biggest impact Why finding community with other business owners is more important than ever It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 75 - Help! I’m About to Fire My Whole Team! | What to Do When Your Team Isn't Working
01/31/2025
Ep. 75 - Help! I’m About to Fire My Whole Team! | What to Do When Your Team Isn't Working
What happens when you realize most of your team isn’t working out? Whether it’s culture, competency, finances, or even energy, sometimes we have to let teammates go. Now, do you have to fire your whole team at once? No. But can you? Yes. This week we’re talking about how to make vital changes at your practice as gracefully as possible to ensure the longevity and sustainability of your business. Take a deep breath and let’s unpack all of the options together. ➡️ Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. ➡️ : Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you. Resources mentioned: Some key takeaways from this episode include: How Brandy managed to overhaul her entire team The secret to building a practice that can withstand the test of time What to do when an employee isn’t working out, but you need their job done What it’s really like to reward employees on their terms What Brandy really thinks about effective compensation models A peek into the different conversations around hiring and firing The real, behind-the-scenes of letting an employee go Brandy’s unexpected perspective on profit and sustainability How to cover all of your bases when looking to let someone go What you can do right now to prepare for potential layoffs It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 74 - Strengthen Your Brand, Increase Your Visibility, and Make More Money
01/24/2025
Ep. 74 - Strengthen Your Brand, Increase Your Visibility, and Make More Money
We talk about branding a lot as business owners, and for good reason! Branding helps you stand out from your competition, communicate your values, and increase revenue through visibility. As an established private practice owner, it’s crucial to think about your practice’s brand and your personal brand. In this episode, I dive into the differences and overlapping elements between a personal brand and a business brand, and how you can leverage both to make more money. Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Resources mentioned: $10,000 Tasks | Avoid Burnout by Prioritizing Your Money-Making CEO Tasks Some key takeaways from this episode include: What you can do right now to start up your personal brand The secret to getting marketing to become a $10,000 task What your practice vision and personal brand have in common What it’s really like to show up authentically in public What Brandy really thinks about completely separate personal brands A peek into how you can use your expertise to your brand’s advantage The real, behind-the-scenes of growing a marketing team Brandy’s unexpected perspective on your brand not being for everyone How to pull from what you enjoy to enhance your personal brand It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 73 - Hiring Another Leadership Role for Your Practice | Types of Roles, Salary Expectations, and More
01/17/2025
Ep. 73 - Hiring Another Leadership Role for Your Practice | Types of Roles, Salary Expectations, and More
Hiring leaders to help you run your practice will look different for all of us. Depending on which phase of business growth you're in, what your P&L looks like, or who is already employed on your team, there are a variety of factors to consider when bringing on leadership. In this episode, we’re digging into what you should prioritize and how to get started thinking about building a leadership team for your practice. Hint: comparison to other practices will never help you -- always remember to focus on your focus! ➡️ : Sign up for this free 90-minute workshop to learn about how to grow, scale, and lead a profitable practice that can run without you. Some key takeaways from this episode include: A peek into leadership structure and what tiers may work for you The secret to building a team that can grow into leadership roles What different roles have in common and how they are different What it’s really like to build a team that can operate without you What Brandy really thinks about taking inspiration from other practices The real, behind-the-scenes of hiring on lofty leadership roles too soon Brandy’s unexpected perspective on job titles How to approach hiring with longevity in mind What you can do right now to prioritize growth on your team It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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Ep. 72 - Finding Alignment in Your Practice | Balancing Purpose-Driven Work and Profit with Monique Castro
01/10/2025
Ep. 72 - Finding Alignment in Your Practice | Balancing Purpose-Driven Work and Profit with Monique Castro
In the healthcare and private practice industry, it can be a daily struggle to find a balance between the heart of purpose-driven work and ensuring your business is profitable and successful. Sometimes we have to remember that it is not only okay for your business to profit, but necessary! That doesn’t mean our business mission and vision isn’t providing a critical service to our community. To help us unpack this, we are chatting with Monique Castro this week. With over 17 years of experience, Monique is the founder of Indigenous Circle of Wellness. The practice serves the indigenous community by providing mental health providers and resources directly by and for the tribes and indigenous communities nationwide. As an indigenous woman herself, Monique has invested in her community while also honoring the importance and sustainability of her practice. Resources mentioned: Some key takeaways from this episode include: How Monique integrates her indigenous values into her practice The real, behind-the-scenes of how profit keeps your practice sustainable How to prioritize alignment in your business plan Monique’s unexpected perspective on service to community The secret to authentic relationship-building What it’s really like to serve your community through your business What Monique really thinks about the value of experience A peek into how to support clients who cannot afford your services How you can break free from limiting beliefs about healthcare and low pay What you can do right now to make sure your practice is ready to grow It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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{Best of 2024} Taking Insurance, Switching to Private Pay, Affiliate Marketing, and More | Answering Your "Dumb" Questions
01/03/2025
{Best of 2024} Taking Insurance, Switching to Private Pay, Affiliate Marketing, and More | Answering Your "Dumb" Questions
Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year. Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Have you ever had a question about private practice ownership that you felt was “too dumb” to ask? Today, I’m hitting those “dumb” questions head-on. Of course, there is no such thing as a dumb question, but I’m going to break down a few things that you may be too self-conscious to ask. In the first of this two-part series, I’ll be discussing all things finances: taking insurance, hitting revenue goals, taking private pay patients, and more. As a service-focused leader it’s easy to think that money should never come first in healthcare, but the reality is that you deserve to run a practice that brings in great revenue and pays you well. Resources mentioned: (AAPC) Some key takeaways from this episode include: Permission to build a practice that pays you what you deserve Using data to find a payment model that’s right for your practice Leveraging creative avenues to maximize your payment model How partnership and collaborations may help you with your practice revenue Getting credentials to accept insurance (and when to hire someone to help you apply) The truth behind affiliate marketing and when they make the most sense for you Why focus is the core of every dollar your practice makes It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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{Best of 2024} Adding a Profitable Membership Model Into Your Business | Creative Business Models
12/27/2024
{Best of 2024} Adding a Profitable Membership Model Into Your Business | Creative Business Models
Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year. Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. If last week’s episode about Amazon’s new healthcare membership model got you thinking about switching things up in your private practice, this episode is for you! Today, I’m digging a little deeper into the “how” of implementing a membership model into your practice. From types of membership models, to leveraging insurance, to protecting yourself if people don’t use their membership, this episode covers everything you need to know to build a profitable membership model for your business. Resources mentioned: - What We Can Learn From Amazon’s New Healthcare Services Some key takeaways from this episode include: How to know if it’s time to change things up with your business model How memberships can help you scale your business without needing more team members The two types of membership models and benefits of both Monetizing same-day bookings and VIP services How to price your package-based membership profitably Steps to take to protect your business if someone doesn’t utilize a membership they’re auto-paying for Why many memberships are purposefully priced on the lower end It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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{Best of 2024} The Marketing Conversations You and Your Team Need to Have to Keep Money Coming In The Door
12/20/2024
{Best of 2024} The Marketing Conversations You and Your Team Need to Have to Keep Money Coming In The Door
Happy Holidays! I'm taking the next few weeks off from the podcast to spend time with my family, eat all my favorite holiday foods, and just take a breather before hitting the ground running in January. In the meantime, we're counting down our top three most downloaded episodes of 2024 for the next few weeks. Thank you so much for being a listener this year, and make sure you rate, review, and subscribe to the podcast so we can reach even more amazing private practice owners like you in the new year. Apply today for , my signature coaching program built for private practice owners ready to own their CEO status and grow in leadership, revenue, and systems. Is your team prepared to keep patients and clients coming into the practice? In today's healthcare space, your team have to be comfortable and confident with having the right kind of marketing conversations. Money can be made, or lost in the details of these conversations. As your practice continues to grow it's important to make sure you're intentional with the way you train your admin, clinical and providers to market your practice both externally and internally. If "selling" makes you, or your team uncomfortable. This is the episode for you! What you’ll learn from this episode: The two types of marketing you need to be implement inside your practice today How to make sure your team is well equipped to talk to potential objections that can help your clients and patients make a buying a decision The importance of why you and your team need to understand the nuances of marketing (outside of posting on social media, networking, or other marketing tactics) How to build excitement around the services your practice provides internally & externally to keep clients and patients coming back to your practice The positive impact strategic marketing will have on your practice's patient care and bottom line (YES! you can take great care of your patients and clients and still make money!) It's time to take back your practice and own your CEO status. On the CEO Conversations™ podcast, we will cover the business side of your practice with actionable takeaways for you to implement in your practice. We will discuss: marketing, team building & leading, finances, operations & systems, YOU and everything in between. Connect with Brandy:
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