Therapy Marketing Solutions

On this podcast, our host Heather Jensen, owner of Therapy Marketing Solutions, brings real-world applications on how to market your practice, diffuses the mystical power behind marketing, and meets with everyday clinic owners to discuss what is working for them in their marketing to help them grow thriving businesses.

The 5 Biggest or Most Common Copywriting Mistakes 05/29/2024

The 5 Biggest or Most Common Copywriting Mistakes Are you pouring your heart and soul into your website copy, but crickets are your only response? Maybe you're unknowingly making one of the biggest copywriting mistakes that's killing your conversions. This week on the podcast, we're diving deep into the top 5 copywriting blunders that sabotage even the most well-intentioned marketing efforts. Learn how to identify these mistakes and fix them fast, so you can craft copy that connects, converts, and has your clients saying "yes" in no time. Get Clients to Take Action with Call to Actions: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/31488552

Brand Arche-what? Finding Your Voice And Tone 05/15/2024

Brand Arche-what? Finding Your Voice And Tone Feeling lost in the wilderness of brand voice and tone? This episode of Brand Arche-what? is your guide! We'll introduce the powerful concept of brand archetypes, the universal characters that tap into our deepest emotions and motivations. Join us as we unpack why brand archetypes are essential for building a relatable and impactful brand identity. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/31299167

Who Is Your Perfect Client? 05/01/2024

Who Is Your Perfect Client? The more we understand about our ideal clients and who they are, the better we will be able to create marketing that resonates with them on a deeper level. In this episode, we will spend some time talking about customer personas, how to create one, and why they are important for your practice. Listen now! /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/31051323

The Customer is King: Building a Brand Your Audience Loves 04/02/2024

The Customer is King: Building a Brand Your Audience Loves Many people think their brand is only about their logo, color scheme, and font. Your brand is about so much more! This episode breaks down key elements of creating a solid brand. You don’t want to miss this one! /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/30651788

Unlocking The Secrets To Growth In Your Therapy Practice With Nicole McCance 03/12/2024

Unlocking The Secrets To Growth In Your Therapy Practice With Nicole McCance Scaling your therapy practice while avoiding burnout and achieving financial and personal freedom might sound like an elusive unicorn, but what if it were possible? Join us today as we chat with Nicole McCance, founder of the . Her journey is nothing short of inspiring. With toddler twins at home, she not only expanded her private practice to include 55 therapists but also reached multiple seven figures in just three years. She now teaches therapists how to help more people, make more money, and have more freedom following her proven method. Whether you're a seasoned therapist looking to scale or just starting out in private practice, Nicole's insights and strategies are sure to revolutionize your approach to business and marketing in the therapy world. Maybe unicorns really do exist. Don’t forget to catch her top-rated business podcast every week, The Business Savvy Therapist or her strategies on instagram nicole.mccancemethod Related content: Want Nicole’s Expand Your Practice Starter Kit? /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/30346353

Mapping Out A Sales Funnel 02/27/2024

Mapping Out A Sales Funnel Explore the art of creating a sales funnel: from the first interaction to lead generation, follow-up calls, and nurturing emails. Learn how touchpoints, outreach strategies, and a well-defined process can transform your sales funnel. Join us as we decipher the steps to uncover the key elements to include in your sales funnel and take on the challenge to brainstorm new interaction opportunities. ____________________ You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/30141293

How To Get Regular Local Media Coverage For Your Therapy Practice Without Spending A Dime 02/13/2024

How To Get Regular Local Media Coverage For Your Therapy Practice Without Spending A Dime Therapists Gains Credibility and Visibility Without Spending a Dime, read all about it, or better yet, listen! In today's episode, we dive into the topic of leveraging local media coverage through PR to boost credibility and close more sales, all without spending a dime. I speak with Mickie Kennedy, Founder and President of . He is an expert at helping small businesses increase their visibility and credibility. This episode is not for the seasoned PR professionals, but for you, the local allied health practice. His valuable tips and insights will help you utilize the power and potential of press releases. This episode is pure gold! Related content: Free Masterclass: You can listen to this episode wherever you stream podcasts and at /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/29937033

Websites, Websites, Websites, Oh My! 01/29/2024

Websites, Websites, Websites, Oh My! Let’s talk websites. What goes on a website? What is essential for creating a great website? In this episode, we discuss it all on this website. Let’s unravel the mysteries of successful websites as we delve into the top 5 crucial elements your digital space can't afford to overlook. Whether you're a seasoned practice owner or just starting your business, these insights are your compass to navigating the vast landscape of the web. Get ready to elevate your online game with the essential checklist every website needs! Related content: Hosting: SEO: You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/29706698

Running a Multi-Location Clinic 01/02/2024

Running a Multi-Location Clinic Whether you are currently running a multi-location clinic or considering opening a second location, it is imp Whether you're a seasoned clinic owner or considering expanding your practice, this episode offers practical tips and real-world experiences to help you navigate the complexities of running a thriving multi-location clinic. We are joined by the team from , Tana Whicker, MS CCC-SLP, and Natalie Whicker, MS CCC-SLP, located in Billings, Glendive, and Miles City, Montana. They share invaluable insights into the challenges and opportunities that come with managing multiple therapy locations. From effective marketing strategies to maintaining consistent quality of care across different sites, the conversation explores the keys to success in healthcare. Tune in. You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/29314443

The Importance of Blogging 12/19/2023

The Importance of Blogging You may be thinking..ugh blogging, but having a blog for your business has a TON of benefits.In this episode, I talk about some of the benefits to blogging, why people don’t blog, who should not be blogging, and how to get started on your blog. If you have ever considered starting a blog for your practice, don’t miss this episode. Listen now! You can listen to this episode wherever you stream podcasts and at /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/29145228

From Therapist to Coach: One Therapist's Journey 12/05/2023

From Therapist to Coach: One Therapist's Journey Are you running your practice, or do you feel like it is running you? This question may cross your mind from time to time. As a solopreneur, you bring clients in, treat clients, take progress notes, and still do all the admin for your business. It is no wonder that many can start to feel burnout. In this episode, we speak to and learn what she did to create a successful business that still allowed her to help clients, while not decreasing her workload. Listen now! You can listen to this episode wherever you stream podcasts and at www.3cdigitalmedianetwork.com/therapist-marketing-solutions-podcast /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28935163

Positioning Yourself as a Guide in Your Marketing 11/22/2023

Positioning Yourself as a Guide in Your Marketing Many practices and clinics make the mistake of positioning themselves as the hero in their marketing and not the guide. In this episode, we delve into what exactly is a guide. And, why it is important in marketing your therapy practice? /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28752243

Creating Value For Your Clients 11/09/2023

Creating Value For Your Clients Creating value in your practice is vital for continued success, but knowing exactly how to do it can be a challenge. In this episode, we are joined by Sheri Colaluca from to discuss how creating value for your clients can bring in new clients, retain current clients, increase employee satisfaction, and so much more. You don’t want to miss this conversation! You can listen to this episode wherever you stream podcasts and at /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28564631

Tell Me Your Problem 10/24/2023

Tell Me Your Problem Marketing your business well really comes down to one concept. This one concept can be the difference between a prospect choosing to work with you or another practice. It is a small idea, but it has a huge impact. In this week’s episode, we talk about problems. Not your problems or mine, but your ideal client’s problem. When you can clearly solve their problem in a way they understand, that is when the magic happens. Listen now! /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28414484

Telehealth: Where It Is Going and How It Can Help You Build a Thriving Practice 10/12/2023

Telehealth: Where It Is Going and How It Can Help You Build a Thriving Practice Let’s dive into the exciting world of telehealth! In this episode, we speak to Kim Dutro Allen and K. Todd Houston, cohosts of the podcast Telepractice Today. Together, we'll uncover the potential of telehealth in transforming the way we approach healthcare delivery, its current state, and where it is headed. Join us as we explore telehealth and how it can play a pivotal role in helping healthcare practitioners build thriving practices. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28294220

Backlinks, Not Backstrokes 09/26/2023

Backlinks, Not Backstrokes If you have done any amount of SEO or hired an SEO professional, then you have probably heard the term backlink. On today’s episode, I am joined by Elliott Jensen, our SEO guy. We break down what a backlink is, and how it can benefit, or even hurt your business. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28152971

Owning a Business Means On the Job Training 09/12/2023

Owning a Business Means On the Job Training You went to school to help individuals live healthier lives, but then you decided to open up a practice. While you are knowledgeable within your discipline, you may feel a little out of your depth when it comes to the day-to-day operations of running a business, which is understandable since there were no classes for that in your degree programs. On this episode, we talk with Cindy Picht, MA, LPC, ACS and the owner of in New Jersey. She talks about what she has learned about running a successful business over the last almost 20 years. Whether you currently own a business or are thinking about opening a business, this episode may be just what you need to hear. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/28011972

What Should I Have on My Website? 08/29/2023

What Should I Have on My Website? You know you need a website. Whether you decide to hire someone to build it or for you to build it on your own, you are going to need content. But what goes on a website? Do you just put some random information or is there a strategy for the content that is placed on your website? We got the answers for you! In this episode, we break down the different sections for a website and what that looks like. You don’t need to feel lost or confused about your website anymore. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27884268

How to Talk About Money with Your Clients 08/15/2023

How to Talk About Money with Your Clients As a therapist, talking about money can feel like a taboo topic. Picture this: you're sitting across from a potential client, eager to start therapy, but the mere thought of discussing money makes you break out in a cold sweat. We've all been there, but fear not! 🙅‍♂️ In our latest episode, we've got a game-changing guest, Mor Goldberger, MFT/MBA, ready to spill the beans on how to turn those awkward payment conversations into seamless onboarding magic! 🔮✨ Say goodbye to discomfort and hello to confidence! 💪💵 Mor shares invaluable insights on how to initiate the money talk, navigate through the tricky waters, and unveil the perfect pricing model that leaves both you and your clients ecstatic. 💰💖 Join us as we uncover the secrets to making money matters just another step in your journey to success. 🚀 Don't miss out on this episode that's sure to spark intrigue and excitement like never before! 🔥🎙️ Mentaya is offering a 1 month-free trial of our benefits calculator for listeners of this podcast. Simply register with and enter the promo code: TMS at the checkout page. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27764445

You've Got Mail! Email Marketing 101 08/01/2023

You've Got Mail! Email Marketing 101 Email marketing is not often talked about. In fact, it is often completely forgotten as a viable marketing tool by small business owners, which could mean you are missing a HUGE opportunity to market your practice. In today’s episode, we will break down what email marketing is, the different types of email marketing, and how you can get started on this incredibly powerful marketing tool. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27629319

Finding Your Niche 07/18/2023

Finding Your Niche Streamlined processes, less competition, and audience-targeted marketing are just some of the benefits of choosing to niche down within your field. On this episode, we talk with , LMFT and the owner of about why he decided to niche down and how it has helped him better serve his clients and grow his business. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27502119

Reduce, Reuse, Recycle Your Content 07/06/2023

Reduce, Reuse, Recycle Your Content Marketing can seem overwhelming, but it doesn’t have to be if you have a content strategy in place. In this week’s episode, we break down how to build an effective and feasible content strategy. 20 Creative Ways To Repurpose Content by Hubspot: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27393426

Make Private Pay an Even Easier Solution for Your Clients 06/22/2023

Make Private Pay an Even Easier Solution for Your Clients We can probably all agree that dealing with insurance is about as much fun as getting a root canal, which is just one of the contributing reasons that private pay has become a better option for more therapists and counselors. But if you have run a private practice for any amount of time, you also realize that paying out of pocket for counseling can be an objection you, as a practice owner, have to overcome with clients. In our latest episode, we spoke with Christine Li, CEO and founder of Mentaya. Their company created a solution that allows private practice clients to easily check their out-of-network benefits and get reimbursed without any hassle. This means you can continue to focus on providing quality care to your clients while reducing their costs and earning your full fee. Ready to take your private practice to the next level? To find out more or sign up for a free 30-day trial, visit and enter promo code TMS /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27233925

The Best Lead Generators For Your Clinic 06/06/2023

The Best Lead Generators For Your Clinic Lead generators are a powerful tool for building your marketing. In this episode, we discuss how lead generators can help your business, what my favorite lead generators are, and how to identify the right lead generator for your practice. Additional Reading: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/27056406

Setting Up Client Expectations In Therapy 05/23/2023

Setting Up Client Expectations In Therapy Creating clear expectations with clients can look different depending on the field you are in, but one thing is for sure, creating expectations for treatment is important for the success of your client and practice. In this episode, we sit down with Dr. Erin Berenz, Licensed Clinical Psychologist, to discuss how creating clear client expectations can be a good way to assess client progress, increase satisfaction with therapy, and even allow you to help more people. Don’t just think this episode is for mental health professionals, Dr. Berenz’s valuable insights can be applied to any Allied Health profession. Reach out to Dr. Erin Berenz on LinkedIn: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26929740

Your About Page is Not About What You Think 05/09/2023

Your About Page is Not About What You Think Many businesses fall into the trap of making their About Us page on their website about them. So what should it be about? On this episode, I break down your About Us page and tell you how to create content that both interests and compels your ideal clients into wanting to work with you. /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26786217

Creating Systems and Recruiting Help 04/25/2023

Creating Systems and Recruiting Help Creating systems and processes may not be at the top of your to-do list, but just maybe they should and here’s why. When you create systems in your practice, you can delegate work to employees, set them up for success, free up more time to focus on your clients, and create more head space to create a vision for your practice. In this episode, Lauren Apple, owner of , and I discuss the systems you should have in place in your clinic, how they will improve client satisfaction, and so much more. You don’t want to miss this one! /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26644854

Get Clients to Take Action with Call to Actions 04/04/2023

Get Clients to Take Action with Call to Actions Call to actions are powerful tools that get prospects to take an action. They can be used to fill out an intake form, request more information, sign up for your newsletter, and so much more, but picking the right call to action and where to place it can take strategy. Listen to today’s episode where you how to harness their power in your marketing. And check out our freebie with some of our favorite call to actions: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26437938

How Templates Can Make Work Easier and More Enjoyable 03/08/2023

How Templates Can Make Work Easier and More Enjoyable Reports are just a part of being a therapist, right? Well, yes, but maybe there is a better way. Learn how Dr. Michelle Boisvert, Speech-Language Pathologist, took burnout and turned it into an opportunity for additional revenue and more time for clients. Michelle Boisvert, Ph.D., CCC-SLP, ADHD-RSP, is an Evaluation Specialist and Clinical Development Lead at World Tide, Inc and . She considered leaving the profession. One of the main reasons was the number of evaluative referrals she received. She felt like she could not keep up with them and the work followed her home every night, preventing her from spending time with my family. She knew something needed to change, so she and her computer programmer husband developed easyReportPRO. You can listen to this episode wherever you stream podcasts and at: www.3cdigitalmedianetwork.com/therapy-marketing-solutions-podcast /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26164515

Drive More Traffic to Your Therapy Website with These SEO Techniques 02/23/2023

Drive More Traffic to Your Therapy Website with These SEO Techniques Maybe you have heard of SEO? Maybe you have just heard of the name. Or maybe you have tried a few SEO techniques? Whatever your experience with SEO is, this episode is for you. In this episode, we dive into what SEO is, why it is important, and a few tips you can do to drive more traffic to your website. And the best part is I have a surprise guest, who is one of my favorite people, on the podcast. So be sure to check it out! You can listen to this episode wherever you stream podcasts and at: /episode/index/show/243e6612-119b-411c-9a0a-3d624c9eccc0/id/26026569

Therapy Marketing Solutions

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