The Entrepreneurial Therapist Podcast

Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, reminding you that even when times are hard, you can still achieve your own version of success. You will leave each episode feeling motivated and inspired each week to build the practice and life of your dreams. If you're a therapist who likes to listen to Lewis Howes, Rachel Rodgers or Rachel Hollis, you'll feel right at home here. Let's get started! Launching 23 Feb 2022

EP 211: Retreats, Rant + this Economy for Therapists 01/28/2026

EP 211: Retreats, Rant + this Economy for Therapists What if “doing well” no longer feels secure because the income that once worked no longer meets your financial needs? In this episode, I’m sharing what I’m seeing across conversations with therapists right now and what I’m personally experiencing as well. Inflation, debt, cost of living, and long-term goals are forcing many therapists to confront a hard truth: paying the bills isn’t the same as feeling financially safe. Wanting more doesn’t mean you’re ungrateful. It means you’re awake. We talk about why hitting a new level of financial security requires doing things differently, not just working harder, and the identity shift that comes with deciding you’re done repeating the same year over and over. I also share why money conversations still feel taboo for women, how your environment shapes your growth, and why getting out of your day-to-day routine through in-person experiences can radically change how you think about your business, your income, and what’s possible. That pattern disruption is exactly what inspired me to host my very first Entrepreneurial Therapist Retreat this year. Topics Covered in This Episode: 2:00 – Why “doing well” no longer feels financially secure for many therapists 4:45 – The identity shift required to reach your next income level 7:55 – Why wanting more money still feels taboo for women 9:05 – How your environment shapes your growth and decision-making 11:32 – What in-person retreats offer that online programs cannot 16:54 – Why pattern disruption is essential for entrepreneurial therapists If you’ve been feeling the pull to turn it up this year and stop doing things the way you always have, this episode is your invitation. I’m officially opening the conversation about my first-ever Entrepreneurial Therapist Retreat happening this May in Annapolis, Maryland. Resources Mentioned: Join the Entrepreneurial Therapist Retreat on May 27 - 30, 2026: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39885985

EP 210: How to Add $5K a Month with Additional Revenue Streams 01/21/2026

EP 210: How to Add $5K a Month with Additional Revenue Streams What would it actually take to add an extra $5,000 a month to your therapy practice without burning out or stacking more one-to-one sessions? In this episode, I dive headfirst into one of my favorite topics: additional revenue streams and how therapists can strategically scale beyond the traditional one-to-one model. I walk you through why relying on a single income stream is risky, how unexpected life events can impact your business, and why building flexibility into your revenue can transform not just your income, but your health, energy, and quality of life. I break down the two most common paths therapists take: building a profitable group practice and stepping into the creator economy with offers like courses, coaching, memberships, speaking, or retreats. We talk real numbers, realistic expectations, and what it actually looks like to design offers that work in today’s fast-changing market. I also share how I think about pricing, program structure, audience growth, and why 2026 is shaping up to be a powerful year for connection-based business models. If you’ve been thinking about scaling but feel overwhelmed, stuck, or unsure where to start, this episode will help you zoom out, think bigger, and create a strategy that fits your lifestyle and long-term vision. Topics Covered in this Episode: 3:42 - Why adding revenue streams is about freedom, not just money 7:15 - The real profit math behind hiring your next associate 11:08 - The mistake most therapists make when scaling a group practice 14:30 - How the creator economy is shifting and what still works 18:05 - The hidden numbers behind selling a $997 course 21:47 - Why in-person components may become your biggest advantage 24:12 - Choosing between high-ticket depth or high-volume scale If you’re serious about adding consistent income without sacrificing your sanity or your mission, this is your invitation to take action. The Scale Up Mastermind is officially open for registration. This is a program that has sold out each time in the past 5 cohorts and focuses on helping therapists develop additional revenue streams for their practice. - We start Feb 13th. Resources Mentioned: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39761230

EP 209: How the Mental Health Field has Changed with Allison Puryear 01/14/2026

EP 209: How the Mental Health Field has Changed with Allison Puryear Is private practice really “broken,” or is the therapy industry simply evolving faster than we expected? In this episode, I sit down with Allison Puryear for a grounded, honest conversation about the major shifts happening in the therapy industry as we head deeper into 2026. We unpack what is actually behind the slowdown so many therapists are feeling, why what worked from 2020 to 2023 no longer works the same way, and how big therapy tech, virtual care, insurance dynamics, and AI are reshaping access to care. Allison brings decades of perspective to help us zoom out, calm the panic, and understand what is truly changing and what is not. We also talk about where therapists still have a massive advantage and how to build a practice that is sustainable, human-centered, and resilient in this new landscape. From relationship-based referrals and ethical networking to niche clarity, speaking opportunities, and adapting your marketing without burning out, this episode is about reclaiming agency and momentum when the noise feels overwhelming. Topics Covered in this Episode: 4:12 - Why the “easy growth” years of private practice are over 7:45 - The real impact of big therapy tech that few are talking about 10:30 - How insurance, politics, and trust are quietly shifting client behavior 14:05 - What therapists can do that large platforms cannot 17:50 - Why networking still works and how to do it authentically 20:40 - What AI will realistically change in therapy 23:15 - Creative ways to stand out without adding more hours Wanting to add additional revenue streams in this year? The Scale Up Mastermind is now open for registration for our February 13th cohort kick off! It is application only for high-level therapists looking to scale beyond 1-1. Take 4 minutes and apply here today: Resources Mentioned: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: Connect with Allison: Follow Allison on IG: Abundance Practice Youtube Channel: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39700235

EP 208: The Identity You Need to Hit Multi Six Figure This Year 01/07/2026

EP 208: The Identity You Need to Hit Multi Six Figure This Year What if the reason you haven’t hit multi-six figures yet has nothing to do with your strategy and everything to do with your identity? In this episode, I’m diving into one of the biggest (and most overlooked) reasons entrepreneurial therapists stay stuck: the identity ceiling they’re unconsciously living under. I’m sharing why you don’t need permission to evolve, why mindset (not marketing) is often the real bottleneck to growth, and how the identity you’re operating from determines what feels “safe” or “possible” in your business. We’ll talk about what it really takes to scale in 2026, especially when you’re in the messy middle, things aren’t shiny anymore, and quitting feels tempting. I also open up about my own identity shifts from solo therapist to multi–six–figure entrepreneur and the uncomfortable growth that came with it. We explore failure (and why you must be willing to fail fast), the hidden fears that keep therapists playing small, and how surrounding yourself with the right rooms and people can fundamentally change what you believe you’re capable of. If you’re done repeating the same year over and over and ready to step into a bigger version of yourself, this episode is for you. Topics Covered in this Episode: 4:48 - The unconscious rules you’re following that may be holding you back 7:30 - What it really means to “change your identity overnight” 10:05 - The uncomfortable question every scaling therapist must answer 12:40 - Why failing fast is a non-negotiable skill in 2026 15:18 - The tradeoffs no one talks about when you decide to scale 18:55 - How your body can reveal the goals you’re secretly afraid to hit As you head into this new year, I want you to ask yourself: Who do I need to become to create the results I want? If this episode resonated, take the next step and join me for my in January, where I’ll be breaking down three concrete strategies to scale in 2026. Sign up, grab the workbook, and come hang out with me live! Resources Mentioned: Join my New Year Masterclass on 3 Strategies to Scaling in 2026 for Entrepreneurial Therapists: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39496485

EP 207: (Replay) The Biggest Needle Movers for SEO Right Now 12/31/2025

EP 207: (Replay) The Biggest Needle Movers for SEO Right Now Is SEO still worth your time as a therapist in a world dominated by AI and constant algorithm changes? In this replay of one of our most downloaded episodes of the year, I sit down with SEO expert Chris Morin from Moonraker to break down what actually moves the needle when it comes to getting your private practice website to rank on Google. We talk honestly about whether Google is still relevant, how AI fits into modern SEO (without turning your website into generic fluff), and why content creation is still one of the most powerful and accessible marketing strategies for therapists today. In this conversation, Chris shares a refreshingly practical approach to SEO that feels doable even if you’re juggling a full caseload. We dive into how people are really searching for therapy, the biggest mistakes therapists make with service pages, and how to structure your site so Google actually understands what you do, who you help, and where you’re located. If SEO has ever felt overwhelming, confusing, or like a total black hole of effort, this episode will help you see a clear path forward and remind you that you don’t need to do everything to see results. Topics Covered in This Episode: 3:58 - Why Google rankings are far from “dead” (even with ChatGPT in the mix) 7:14 - The single SEO strategy that delivers the biggest ROI for therapists 9:32 - How clients actually search for therapy (and why “individual therapy” might be hurting you) 12:48 - The surprising power of modality-based pages like EMDR, CBT, and IFS 15:41 - How to use AI strategically without publishing generic, low-value content 21:44 - The hidden SEO mistake almost everyone makes inside their blog posts 24:03 - What backlinks really do and how many you actually need 29:10 - The trust signal Google cares about most (and how to build it ethically) If you’re ready to stop guessing and start building a marketing strategy that actually supports your practice growth, this episode is a must-listen. Tune in, take notes, and then choose one thing you can implement this month. And if this conversation clicks for you, join us in the and get started for $100 off using our special promo code for podcast listeners, ALLIN! Resources Mentioned: Needing more private pay clients in the New Year and wanting to dive in deeper on SEO? Join the Practice Accelerator here to get started with our podcast listeners getting $100 off using the code ALLIN! Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39476035

EP 206: (Replay) The Best Marketing Tips I Can Give You 12/24/2025

EP 206: (Replay) The Best Marketing Tips I Can Give You Is the marketing you’re doing right now actually creating long-term freedom or just another version of burnout in disguise? In this replay of one of the most downloaded episodes of the year, I’m breaking down the best marketing strategies I truly believe in if you value flexibility, rest, and sustainability as much as growth. I walk you through what freedom-based marketing really means, why hustle-heavy strategies eventually backfire, and how to start thinking about your marketing decisions through the lens of your future life. I cover what works best for both practice builders and creators, from SEO and Google visibility to email lists, funnels, and the role social media should (and shouldn’t) play. I share real examples from my own business, explain why some strategies quietly keep working for years, and ask you to take an honest look at whether your current marketing is aligned with the life you’re trying to build for your health, your family, and your long-term well-being. Topics Covered in This Episode: 2:10 - The question I ask myself before committing to any marketing strategy 6:45 - Why some marketing creates freedom later (and some never will) 9:30 - The underrated strategy that keeps working even when you’re offline 12:50 - What I believe is the most powerful asset creators can build in 2025 16:40 - Why social media feels exhausting and how I set boundaries with it 20:05 - The real role of funnels in creating long-term sustainability 24:30 - The shift that helped me work less without serving less I want you to sit with the question I pose at the end: Is the marketing you’re doing today supporting the life you want in the years ahead? If you’re craving more rest, more alignment, and smarter growth (not just more noise) this conversation is for you. And if you are interested in getting more private pay clients in the New Year join us in the to get started today. Resources Mentioned: If you are interested in getting more private pay clients in the New Year join us in the Practice Accelerator to get started today: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39475555

EP 205: How to Prep your Business for Emergencies with Colleen Watson 12/17/2025

EP 205: How to Prep your Business for Emergencies with Colleen Watson What would actually happen to your business—and your family—if you suddenly couldn’t work? This question has been sitting heavy on my heart, especially as a single parent, a homeowner, and a business owner who has experienced unexpected seasons of not being able to work in the past. In today’s episode, I’m taking you behind the scenes of the systems, savings, and safety nets I’m putting in place so my business can not only survive but thrive through a crisis. Then, I sit down with legacy consultant Colleen Watson to dive deeper into the legal, financial, and emotional layers of planning for emergencies, succession, and the long-term future of your practice. This conversation is equal parts grounding and empowering. We explore what it really looks like to protect your clients, income, and family if something catastrophic happens—and how simple, doable steps can drastically reduce your anxiety. Whether you're a solo therapist, a group practice owner, or somewhere in between, this episode will help you finally tackle the stuff you’ve probably avoided but desperately need. Topics Covered in this Episode: 2:11 - The moment I realized my business wasn’t prepared for a major crisis 5:33 - The #1 thing that lets me sleep better at night (hint: it’s not insurance) 12:31 - Colleen’s “dip your toe in” starting point that reduces overwhelm instantly 18:17 - The Plan B people every therapist needs—and how to choose them wisely 23:32 - The truth about succession plans and why you need one earlier than you think 26:47 - The often-forgotten insurances that protect your practice, home, and income 29:48 - What happens to your business assets if you die—and how to safeguard your family 31:55 - The yearly task that prevents chaos, conflict, and heartbreak for your loved ones Resources Mentioned: Grab Colleen’s Starter Kit: Get the NOK Box Checklist: Connect with Colleen: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39414815

EP 204: The Therapist’s Guide to Planning a Successful + Sustainable 2026 12/09/2025

EP 204: The Therapist’s Guide to Planning a Successful + Sustainable 2026 What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I’m preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you’ve been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The “12-Week Year” mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full —your year is waiting. Resources Mentioned: End of Year Planning workshop: Calendar I Bought to Plan the End of the Year: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39343245

EP 203: How to Scale Your Practice When Life Sucks 12/03/2025

EP 203: How to Scale Your Practice When Life Sucks What do you do when life feels impossible… but your business still needs you? In this episode, I’m getting honest about something most people never talk about publicly: how to scale your practice when life absolutely sucks. I’m sharing the real mindset shifts, identity work, and business decisions that have helped me keep going—even in seasons where motivation disappears, personal life feels chaotic, and showing up online feels inauthentic. If you’ve ever felt like you’re putting on a mask just to keep your practice running, this conversation will feel like a deep exhale. Together, we’ll explore how to use the hardest seasons as catalysts for building a more sustainable business, why intense rest is sometimes the most productive strategy, and the surprising reason you may actually be more likely to hit your goals right now—not less. This heart-to-heart is meant to help you feel seen, supported, and grounded in the truth that your dreams are still possible, even when life is messy. Topics Covered in this Episode: 4:55 - Why your hardest seasons can teach you how to structure a stronger business 6:47 - A surprising mindset shift that makes hitting your goals more likely 8:34 - How to reframe breakdowns, burnout, and life crises into fuel for growth 10:56 - Using your story to help others (when the time is right) 12:40 - The power of intense rest and why it feels so uncomfortable 14:54 - The “delusional” mindset entrepreneurs need to scale through anything 16:30 - Why community matters most when you’re at your lowest End of Year Planning Workshop is next week! For one powerful hour, I’m walking you through exactly how I plan my entire year as a multi-business owner and busy mama — and I’ll guide you step-by-step through building your own plan, too. Don’t miss this chance to start the new year with absolute clarity and direction. Join here: Resources Mentioned: End of Year Planning Workshop: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39184615

EP 202: How to Use AI to Help You Create Content with Talisa Pina 11/26/2025

EP 202: How to Use AI to Help You Create Content with Talisa Pina Have you ever wondered how much easier content creation could feel if AI actually sounded like you? In this episode, I’m sitting down with social media strategist and AI expert Talisa Pina to break down the exact process for using AI to save time, spark ideas, and create content that still feels deeply human. We explore why so many creators feel overwhelmed by AI, how to overcome the fear of “doing it wrong,” and the step-by-step method for training any AI tool to understand your voice, your niche, and your goals. I also dig into the real questions that content creators and therapists have been asking: Where do I even start? How do I train AI using my reels? How do I prevent it from sounding robotic? And how do I use AI as a thought partner instead of a copy-paste shortcut? Whether you're burned out from endless content creation or curious about how AI could uplevel your strategy without sacrificing authenticity, this conversation is loaded with clarity, relief, and practical steps you can implement today. Topics Covered in this Episode: 7:10 - How to turn your old Reels into a powerful AI training tool 8:47 - The truth about why your AI captions sound robotic 10:27 - How long it really takes to train AI (and what makes it quicker) 13:40 - ChatGPT vs. Claude: which platform wins for social content 16:56 - A single prompt that turns AI into your strategic thought partner 19:24 - The mistake most creators make when planning content with AI 22:01 - The biggest difference between creators who use AI… and those who don’t If this episode sparked ideas, gave you clarity, or made AI feel a little less intimidating, I’d love for you to hit subscribe, leave a quick review, and share this episode with another therapist or content creator who could use these tools right now. Resources Mentioned: Fill Your Caseload With Private Pay Clients & Build Your 6-Figure Private Practice: Connect with TalIsa: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/39155060

EP 201: 1 Year of Scaling Beyond 1-1 Therapy with Carly Costello 11/19/2025

EP 201: 1 Year of Scaling Beyond 1-1 Therapy with Carly Costello How do you scale your impact as a therapist without sacrificing motherhood, alignment, or joy? In this episode, I’m sitting down with Carly Costello — known as EMDR with Carly — to go behind the scenes of how she built multiple revenue streams while staying committed to her values as a mother. We dig into her journey of growing a thriving insurance-based group practice in West Virginia, expanding into EMDR consultation online, and building a niche Instagram audience that deeply trusts her expertise. We talk about the mindset shifts that helped her go from full time solo therapist to a CEO with five therapists on her team and a global reach through her consulting offers. We also explore how she strategically uses Instagram — not for viral fame, but for genuine connection — and how networking, simple visibility, and slow growth led her to sell out her first EMDR consultation cohorts for both therapists seeking certification and consultants-in-training. Carly gets real about expanding her vision while expanding her family (yes, she bought her office building while having a newborn!), navigating mom guilt, and trusting that building the business now will create more freedom for her daughter later. Topics Covered in this Episode: 2:09 - How Carly built multiple revenue streams including a thriving group practice + EMDR consultation online 4:36 - The mindset and accountability shifts that made major growth possible 7:22 - Growing pains & boundaries when suddenly doubling your staff 18:47 - Scaling while having a newborn + buying her office building (yes, at the same time) 20:42 - The support + structure that keeps big goals moving even when life gets full If you’ve been dreaming of diversifying your practice or reaching beyond your state lines, this episode will show you what’s possible and what it really looks like behind the scenes. Tune in now, get inspired, and walk away with ideas you can start applying today. Resources Mentioned: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: Apply for our New Year Scale Up Mastermind: View Carly’s Website: Connect with Carly on IG: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38953705

EP 200: Consistency, Capacity, & Behind-the-Scenes Truths: Celebrating 200 Episodes 11/12/2025

EP 200: Consistency, Capacity, & Behind-the-Scenes Truths: Celebrating 200 Episodes Have you ever wondered what actually goes into showing up for your podcast audience week after week? In this milestone 200th episode, I take you behind the scenes of The Entrepreneurial Therapist Podcast — the lessons, the growth, the messy real-life moments (including recording with my feet in a foot warmer), and what this journey has taught me. I share the mindset that helped me stay committed, why I view this podcast like a high-value service people are paying for, and the exact strategy that has helped the show grow significantly in the last six months. I’m also answering your raw and honest questions from Instagram — from what niches are thriving right now, to how to navigate the business side of therapy while going through the hardest seasons of your personal life. Whether you're dreaming of launching a podcast or scaling beyond your current capacity, this episode will help you think bigger while protecting your most valuable resource: you. Topics Covered in this Episode: 0:59 - Why this milestone episode is a behind-the-scenes Q&A celebration 2:24 - How entrepreneurship creates flexibility for working moms 3:44 - The mindset + commitment behind 200 weekly episodes 7:28 - Treating your podcast like listeners are paying for it 9:49 - Why podcasting feels lonely at first (and when that changes) 10:51 - How I structure production so weekly episodes are realistic 14:43 - What 7-figure entrepreneurs do differently to protect their energy 17:34 - Navigating business during a divorce, grief, or your hardest season 21:51 - Niches that are thriving right now — and why they stand out If this episode inspired you or gave you a peek inside what’s possible, the best way to say thanks is to hit follow, leave a review, and share it with another therapist building something bold this year. You showing up here every week is what keeps this show going and I can’t wait for the next 200 episodes with you! Resources Mentioned: Find out more about Alma here: Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38953520

EP 199: 5 Ways Therapists Can Use AI in Their Practice with Uriah Guilford 11/05/2025

EP 198: 5 Ways to Manage Your Energy When Scaling Your Therapy Practice 10/29/2025

EP 197: Scaling a Group Therapy Practice That Gives You Freedom with Megan Richert 10/22/2025

EP 197: Scaling a Group Therapy Practice That Gives You Freedom with Megan Richert What does it really take to step out of burnout and into the CEO role of your practice, without sacrificing your family or freedom along the way? In this episode, I sit down with Megan Richert, owner of Bloom Maternal Therapy, to unpack her inspiring journey from solo therapist to thriving group practice leader. We dive into the mindset shifts, systems, and strategic decisions that helped her double her intakes, scale her team, and reclaim her time—all while still picking her kids up from school every day. You’ll hear how Megan went from feeling isolated in solo practice to confidently leading a team of nine, and how she built a business that thrives even when she steps away. If you’ve ever wondered how to scale sustainably, lead with balance, and create a business that supports your life instead of the other way around, this episode is your roadmap. Topics Covered in This Episode: 3:21 – The turning point that pushed Megan to transition from solo to group practice 7:09 – The mindset shift that helped her scale from owner to true CEO 10:25 – How she learned to delegate, delete, and focus on what moves the needle 12:11 – The strategy that doubled her consult calls—without working more hours 13:44 – Building a business that runs even when life requires rest 15:32 – The honest truth about “doing it all” and the help behind the scenes 17:10 – How she overcame scarcity mindset and leaned into sustainable growth 20:02 – The single piece of advice she’d give therapists ready to scale If this episode spoke to you, make sure you’re subscribed so you don’t miss future conversations that help you scale with intention and freedom. Leave a quick review to help more therapists find the show and come hang out with me on Instagram for more tools, strategies, and behind-the-scenes insights. Resources Mentioned: Find out more about Alma here: Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: Visit Megan’s Website: Connect with Megan on IG: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38594740

EP 196: The One Mindset That Will Help You Succeed as a Therapist 10/15/2025

EP 195: 5 Steps to Growing a 7-Figure Therapy Practice with Nicole McCance 10/08/2025

EP 195: 5 Steps to Growing a 7-Figure Therapy Practice with Nicole McCance Have you ever wondered what it actually takes to scale your solo private practice into a thriving seven-figure group practice? In this episode, I sit down with Nicole McCance, who shares her personal story of hitting income ceilings, navigating burnout, and realizing she needed to build something bigger than herself. We dive into the exact five-step scaling method that helped her grow quickly while balancing life as a mom of twins and eventually selling her practice. Together, we cover everything from systemizing before you hire, to building the right team, to marketing strategies that actually work while you sleep. Nicole shares the surprising missteps many therapists make when expanding, why your first hire should be a “mini-me,” and the essential client conversion and retention strategies that separate struggling practices from sustainable ones. If you’re ready to move beyond burnout and start building a practice that runs without you, this conversation is packed with insights you won’t want to miss. Topics Covered in this Episode: 4:49 - The surprising first step before hiring anyone 7:53 - Why your first hire should be a “mini-me” and how to avoid Nicole’s biggest early mistake 10:11 - The marketing strategy that works while you sleep 13:14 - A counterintuitive secret about consult calls that increases conversions 14:44 - The timing discovery that changes how clients actually book sessions 15:47 - How pre-booking boosts retention and reduces no-shows 17:01 - The overlooked follow-up strategy that can instantly increase revenue 18:59 - The necessary timeline to see results from ads If you’re ready to take the next step in scaling your practice, don’t just stop at inspiration—put these strategies into action. For podcast listeners, you can get up to 70% off your first 4 months of SimplePractice, plus a 7-day free trial, when you sign up at . It’s the perfect time to streamline your systems and set yourself up for growth. Resources Mentioned: Take 70% off your first 4 months of Simple Practice + a 7 day free trial using the link: Find out more about Alma here: The McCance Method: Connect with Nicole on IG: Listen to Nicole’s Podcast: Join Nicole’s Facebook Group: Sign up for Nicole’s FREE Masterclass- How to Build a 7-Figure Group Practice → /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38427635

EP 194: 75 Hard for Therapists: The Challenge That Will Transform Your Practice & Mindset 10/01/2025

EP 194: 75 Hard for Therapists: The Challenge That Will Transform Your Practice & Mindset What would happen if you committed to 30 days of action designed not just to sharpen your business, but to renew your mindset, balance, and energy as a therapist? In this episode, I introduce my spin on the popular 75 Hard challenge—tailored specifically for therapists who are juggling private practice, family life, and self-care. Instead of focusing on fitness and aesthetics, this challenge is about sustainable habits that strengthen your business, mindset, and overall well-being. I’ll walk you through the framework of this challenge, breaking down the eight criteria that will help you finish the year strong and how these simple yet powerful commitments can transform the way you show up for your practice and yourself. Topics Covered in this Episode: 2:18 - Why this challenge is 30 days instead of 75 4:59 - The first step every therapist needs to take for lasting motivation 9:10 - How to reframe your marketing into manageable weekly blocks 10:16 - The surprising journaling practice that rewires your mindset 13:57 - A simple meditation routine that makes a big difference 15:14 - The KPI habit that shifts you into CEO mode 16:33 - How to “bookend” your week with Marketing Mondays and Financial Fridays 18:02 - Why doing one thing that scares you weekly may be the biggest growth tool If you’re ready to stop feeling scattered and instead create a practice and life that feels intentional, abundant, and energized, then this episode is your roadmap. Tune in, take notes, and if you’re ready for accountability and community, join us inside the Practice Accelerator for the full 30-day challenge running October 6–November 6. Don’t forget to use the code ALLIN at checkout for $100 off. Let’s finish this year strong, together. Resources Mentioned: Join the Practice Accelerator today to join in on the challenge: Podcast listeners use the code ALLIN at checkout for $100 off For podcast listeners, you can up to 70% off your first 4 months of Simple Practice + a 7 day free trial using the link /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38356665

EP 193: How Therapists Can Get Featured on ChatGPT with Chris Morin 09/24/2025

EP 192: 4 Ways Therapists Can Increase Revenue in Q4 09/17/2025

EP 192: 4 Ways Therapists Can Increase Revenue in Q4 What if the key to boosting your revenue this quarter wasn’t just about strategy, but about protecting your most valuable asset: your energy? In this episode, I’m diving into the four most important things you can do right now to maximize your income in Q4. Whether you’re a solo private practice owner, a group practice leader, or somewhere in between, these strategies will help you finish the year stronger and more energized than ever. I’ll walk you through how to conserve your energy, position yourself for visibility (yes, even in AI searches!), create white space in your week, and build relationships that directly fuel your practice growth. Plus, I’ll share why accountability is often the missing piece that makes all the difference in scaling without burning out. If you’ve been feeling stretched thin but still want to make this quarter your highest-revenue one yet, this episode will give you the roadmap. Topics Covered in this Episode: 3:32 – The mindset shift every therapist needs before Q4 8:01 – A surprising way AI and SEO connect to your next clients 9:30 – The one simple tweak to your website that can change everything 11:52 – How to reclaim an “off stage” day (and why you need it) 13:19 – The underestimated relationship that can fill your practice 15:58 – How to nurture partnerships without feeling salesy 17:19 – The role of accountability in making revenue growth stick If you’re ready to protect your energy, sharpen your focus, and increase your revenue in these final months of the year, this episode is your guide. Don’t just get through Q4. Let’s thrive in it together. Be sure to subscribe so you never miss an episode, and if you found this helpful, leaving a review helps more therapists like you discover these tools and strategies. Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: Find out more about Alma here: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38226155

EP 191: Therapy Intensives: The Path to Freedom + Flexibility with Carolyn Solo 09/10/2025

EP 191: Therapy Intensives: The Path to Freedom + Flexibility with Carolyn Solo What if you could create more freedom in your private practice without sacrificing income or client results? In this episode, I sit down with Carolyn Solo, an EMDR therapist and coach, to explore how intensives can completely shift the way you work and the way your clients heal. Carolyn shares her journey from burnout to building an intensives-only practice and why this model has been the key to balancing her life as a mom of three while still serving clients at the highest level. We talk about the strategy, structure, marketing behind building a thriving intensive practice and the mindset shifts it takes to move away from the traditional therapy hour. If you’ve been curious about intensives or if you’re looking for a new way to bring in revenue while creating more time freedom, this conversation is going to give you both inspiration and tangible ideas to run with. Topics Covered in this Episode: 4:18 - The surprising moment that forced Carolyn to rethink the traditional therapy model 7:53 - Why intensives can be a lifeline for therapists facing burnout 10:26 - The referral strategy that gets high-ticket clients saying “yes” 13:39 - How credibility and visibility build demand for intensives 15:54 - Carolyn’s exact pricing and structure (and why it works) 18:41 - The “retreat effect” that makes intensives so powerful for clients 20:15 - Handling the out-of-network question without losing momentum 22:28 - The free resource Carolyn created that therapists can use right away If this episode sparks something in you, I’d love for you to subscribe, leave a review, and share it with another therapist who needs to hear this. And don’t forget to download k to start imagining how this model could fit into your own practice. Resources Mentioned: Find out more about Alma here: Interested in additional revenue streams? Apply here for the Scale Up Mastermind: Connect with Carolyn on IG: @futuretemplateparent Get Five Things You Can Do to Book First Intensive: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38104930

EP 190: Back-to-School Marketing for Therapists: What You're Missing in September 09/03/2025

EP 190: Back-to-School Marketing for Therapists: What You're Missing in September What if September could completely change the trajectory of your practice? In this episode, I dive into why back-to-school season is the single most pivotal time of year for therapists and how you can leverage it to not only end 2025 strong but set yourself up for a thriving 2026. I walk you through the mindset shifts, community strategies, and online marketing moves that will help you bring in more private pay clients and avoid the burnout that so many therapists experience in Q4. I’ll also share my personal reflections on how I’m intentionally showing up this fall (both in my business and in my personal life) and invite you to do the same. Tune in if you’re looking for some inspiration to help you see September as your fresh start, your “second January,” and the perfect time to reset your vision and recommit to your goals. Topics Covered in this Episode: 3:15 - The one thing that separates therapists who thrive in September from those who miss out 6:40 - Why mindset is the first step before marketing (and what happens if you skip it) 10:50 - The simple practices I’m using to show up grounded and intentional this fall 13:35 - How to position yourself for referrals from colleges, schools, and pediatricians 17:45 - A strategy that creates client referrals for years from just one presentation 19:55 - Why community marketing beats out flashy online tactics this season 21:30 - The overlooked online strategy that can transform your local SEO 23:55 - What you need to shed this fall in order to grow your practice If this episode resonated with you, don’t miss my on September 30th at 11:30am EST - the last one I’ll be doing in 2025! I’ll be walking you through the top marketing strategies therapists are using right now to get more private pay clients before the year ends. Grab your spot and let’s finish the year strong together! All show notes are available at Resources Mentioned: Register here for my LAST free training for 2025: How to Get More Private Clients in 2025: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/38047085

EP 189: How Therapists in Private Practice Can Build Generational Wealth 08/27/2025

EP 189: How Therapists in Private Practice Can Build Generational Wealth What does it really look like to use your private practice not just to pay the bills, but to create lasting wealth for your family? In this episode, I’m pulling back the curtain on how I’m thinking about generational wealth as both a therapist and a mom. From Roth IRAs for kids, to additional revenue streams, to breaking cycles of scarcity, I’m sharing my own journey of setting up systems that will serve my daughter long after I’m gone. I’ll also explore how wealth is about so much more than money. It’s about freedom, flexibility, and the legacy you leave behind. If you’ve ever wondered how to turn your practice into more than just a job, and instead into a long-term asset that supports your family and your vision for the future, this conversation is for you. Topics Covered in this Episode: 3:54 - The surprising way you can legally pay your kids through your practice 5:19 - How compound interest can create a seven-figure retirement account for your child 7:57 - Why AI could reshape the 40-hour workweek for therapists 9:25 - The mindset shift from “earning in session” to “earning outside of session” 12:06 - The overlooked step that ensures your business becomes a transferable asset 14:29 - How to prepare your kids (even unknowingly!) to one day run or inherit your business 19:11 - Why building wealth as a therapist isn’t greedy but necessary to create real change 21:35 - A challenge that could completely reshape the way you dream about your business If this episode got you thinking bigger about what’s possible for your practice and your family, don’t keep it to yourself. Hit subscribe so you never miss a conversation, leave a review to spread the word, and come hang out with me on Instagram . Let’s keep building not just businesses, but legacies. Resources Mentioned: Apply for The Scale Up Mastermind: Find out more about Alma here: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/37924080

EP 188: How Therapists Can Grow Their Email List with Tarzan Kay 08/20/2025

EP 187: How Two Best Friends Scaled to Online Coaching for Therapists 08/13/2025

EP 187: How Two Best Friends Scaled to Online Coaching for Therapists Do you ever feel like grad school prepared you to be a therapist—but not to run a private practice? In this episode, I sit down with Kate and Alyssa, who are best friends, business partners, and alumnae of my Scale Up Mastermind. These two powerhouse therapists went from subleasing offices to building a full-blown online coaching program for therapists ready to leave agency work and launch their own practice. We talk candidly about everything from figuring out their niche to building a product from scratch, all while navigating life changes like honeymoons and pregnancies. If you’ve ever felt unprepared for the business side of therapy, this one is a must-listen. Kate and Alyssa get real about what it actually takes to launch a group coaching program while still running a full caseload. We unpack their decision to build “Sh*t They Didn’t Teach You in Grad School,” how they found their first clients, and why community is the glue that holds it all together. Whether you're in the dreaming phase or prepping your own launch, you'll learn what it takes (and what to avoid) when creating a new income stream as a therapist. Topics Covered in this Episode: 1:13 - The overlooked business model no one teaches therapists 3:25 - How their casual advice to friends turned into a real offer 5:44 - Why group coaching helped them scale with less burnout 12:58 - The exact tools they use to keep therapists accountable 16:34 - How their custom income calculator helps therapists finally “do the math” 18:40 - The financial mindset shift therapists desperately need to hear If you're a therapist tired of piecing together business advice from random corners of the internet, Kate and Alyssa’s story will show you what’s possible. Be sure to grab their and follow them on Instagram at Resources Mentioned: The Scale Up Mastermind is open for enrollment for our fall 2025 cohort, click here to apply today ! Connect with Kate and Alyssa: Grab Their Income Calculator: The Private Practice Passport: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/37740135

EP 186: How to Grow Your Podcast in 2025 08/06/2025

EP 185: How Therapists Can Use Backlinks to Boost SEO & Book More Clients 07/30/2025

EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent 07/23/2025

EP 184: Therapists Thriving w/ Private Pay ft Courtney Fyvolent Are therapists still thriving in private practice in this economy? In this episode, I sit down with Courtney Fyvolent, a trauma-informed EMDR and EFT specialist who successfully relocated her practice from Florida to South Carolina and built a full, private-pay caseload in the process. We talk about how she did it without relying on social media ads, what mindset shifts helped her stay the course during slow seasons, and why her clinical focus became her greatest marketing tool. From ranking on Google through DIY SEO to forming authentic referral relationships over coffee, Courtney shares the steps that actually worked and what didn’t. If you’re a therapist wondering how to grow (or rebuild) your caseload without burning out, or if you’re craving more depth and connection in the way you work, this episode will give you both strategy and inspiration. You’ll walk away feeling empowered that yes, you can build the practice you want, even in a saturated market. Topics Covered In This Episode: 5:15 – The exact steps Courtney took before moving states that made all the difference 7:12 – The surprising key to referrals that doesn’t involve networking events or cold DMs 8:27 – Why intensives aren’t her biggest income driver—and what actually is 10:08 – What to focus on when the phone stops ringing 11:42 – The retention method therapists rarely talk about but desperately need 13:21 – The small action that gets clients calling back months (or even years) later 17:52 – Why your consultation call may be the real make-or-break for your business I hope you let Courtney’s story and grounded strategy give you the clarity, confidence, and spark you need to grow your own thriving business. If you love what you hear, don’t forget to subscribe, leave a review, and share this episode with a fellow therapist who needs the reminder that success is still possible—even now. Resources Mentioned: Needing help to get more private pay clients right now? I have a free 1 hour masterclass where I teach the same systems that Courtney used to fill her own practice. Watch it here: Connect with Courtney: Find out more about Alma here: /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/37462435

EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1 07/16/2025

EP 183: The Top 3 Myths Therapists Believe About Scaling Beyond 1-1 Are you holding back from scaling your practice because you think it’s just not possible for you? In this episode, I’m diving headfirst into the three most common (and limiting) myths I hear from therapists who are ready to grow beyond the 1:1 model, but aren’t sure what’s holding them back. From fear of managing people to believing courses don’t sell anymore, I’m breaking down exactly why these outdated beliefs are blocking your potential. If you’ve ever said, “I don’t want to manage people,” or “courses don’t work anymore,” or “it’s just not possible for me,” then this is the episode you need. You’ll walk away with a fresh mindset and a clear understanding of how scaling can fit into your unique lifestyle and values as a therapist. This isn’t just about growing your income—it’s about designing a business (and life) that feels aligned, exciting, and deeply fulfilling. Let’s bust these myths wide open and start building the future you’re dreaming about. Topics Covered In This Episode: 7:56 - The hidden truth behind “group practice owners don’t make money” 10:22 - A surprising way to profit from your very first hire 13:08 - Are courses really dead—or are you just missing one critical piece? 15:46 - Why your marketing might not be the problem (hint: it's the product) 17:02 - How tough economies create stronger, more strategic entrepreneurs 19:23 - The real belief holding you back (and how to get out of your own way) 22:12 - What happens when you surround yourself with the right people If you are looking to scale your practice beyond 1-1 this year, the is open and accepting applications for our September cohort. I encourage you to take a look at it and if this episode speaks to you, don’t forget to hit subscribe and leave a review. Resources Mentioned: Scale your practice beyond 1-1 this year with the /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/37380275

EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates 07/09/2025

EP 182: What No One Tells You About Being a Single-Income Therapist + Life Updates Is it really possible to build a thriving therapy practice and a fulfilling life when you’re the sole income earner? In this episode, I open up about the raw, real journey of growing my business while raising my daughter as a single mom—and what it actually takes to financially support a household alone. Whether you're navigating single-income life, are the breadwinner of your family, or simply feeling the weight of building a business with no plan B, this episode is for you. I’m pulling back the curtain on what it's been like to go from grieving, scrappy survival mode to buying my first home, while scaling a practice with purpose. We’ll talk about mindset shifts, strategic systems, and how to stay grounded in faith and self-trust when the stakes are high. If you’ve ever wondered how single-income earners make it all work behind the scenes—or how you can—this episode is filled with lessons, inspiration, and real-life tools to keep going. Topics Covered In This Episode: 7:42 – A personal story that proves manifestation takes time—and patience 10:40 – The 3 qualities every single income earner must develop 11:56 – 5-minute habit that will keep your finances on track 13:05 – A belief about money that could quietly be sabotaging your success 14:22 – The spiritual habit that helps me co-create income 15:46 – Why white space may be the most profitable thing on your calendar 19:31 – The ego trap that silently drains your business and joy If you are looking to scale your practice beyond 1-1 this year, the is open and accepting applications for our September cohort. I encourage you to take a look at it and if this episode speaks to you, don’t forget to hit subscribe and leave a review. Resources Mentioned: Scale your practice beyond 1-1 this year with the /episode/index/show/2562de85-66cd-497d-8c18-2a499a59527f/id/37337245

The Entrepreneurial Therapist Podcast

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