The Briefcase | Sutherland Weston Marketing Communications
Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies!
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Summer Marketing Strategies: Let's Make Memories!
07/15/2025
Summer Marketing Strategies: Let's Make Memories!
Once the calendars hit June, everybody wants to make a summer full of memories: your business might be in the position to provide them. In this episode of The Briefcase, Kirsten Cutshall, CEO of Steel Advertising, calls in from Texas to share the trade secrets of the Summer Marketing Strategies. What you’ll learn: During the summer, people want to make memories-- and to make memories, people need to make time. By playing to the aesthetics of the summer, you can secure your business's place in the season and the hearts of others. If you can make your marketing a meetup, you can make memories at your location.
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LL Bean and Brands taking Stands
07/08/2025
LL Bean and Brands taking Stands
Sometimes, the best way to make a statement is with silence. For the entire month of May, LL Bean has been pausing all social media to support mental health. In this episode of The Briefcase, Makaila Hickey, Sutherland Weston's Digital Content Strategist, walks us through the reasoning behind and the impacts in the wake of the brand's seasonal silence. What you’ll learn: Having your brand take a stand on well-being and other values adds new dimensions for consumers to latch onto. Sacrificing online presence in a community-minded manner can give rise to a brand's earned media. Consumers, ages 20 to 40, will support brand sincerity over social media presence.
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Audio First: The Unsung Hero of Great Video
07/01/2025
Audio First: The Unsung Hero of Great Video
In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, unpacks the often-underappreciated yet pivotal role that audio plays in video content. Framed by his professional insights and casual banter, Paul highlights how audio can elevate a video’s impact or derail its effectiveness. As video habits shift toward "listening over watching," Paul shares tips for using music, sound effects, and clean vocals to guide the audience and keep their attention emotionally. Packed with practical wisdom and analogies that stick, the episode reveals how intentional audio design transforms good videos into compelling experiences. YOU’LL LEARN: – The Strategic Role of Audio in Video Production – How to Adapt to Audio-First Content Consumption Habits – How to Balance Music, Sound Effects, and Clarity in Storytelling
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Stand Out With Perspective: How Video Angles Can Set You Apart
06/24/2025
Stand Out With Perspective: How Video Angles Can Set You Apart
In this episode of The Briefcase, Paul Chadwick, Video Production Specialist at Sutherland Weston, follows up on a previous episode titled “Unforgettable” about the importance of standing out in business. Paul takes this idea further by discussing how video, specifically how you shoot video, can make your business not just seen, but remembered. Whether you’re selling tires or cakes, the goal is to highlight what makes your company different in a visual way that captures attention. With a phone camera and a willingness to think visually, you can craft video content that educates, entertains, and stands out from the competition. YOU’LL LEARN HOW TO: – Use Video To Differentiate Your Business – Harness the Power of Unique Angles and Perspectives – Engage Audiences with Behind-the-Scenes Content
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Lessons From “We Solve Murders”-- Separating Fact from Fiction
06/17/2025
Lessons From “We Solve Murders”-- Separating Fact from Fiction
In this episode, Elizabeth Sutherland, President and CEO of Sutherland Weston, explores the blurred lines between fiction and real-world media access, sparked by a plot twist in Richard Osman’s We Solve Murders, part of the Thursday Murder Club series. Using the fictional scene as a springboard, Elizabeth and Ric Tyler offer a behind-the-scenes look at television media protocols, typically involving multiple layers of approval from producers to anchors before a story sees airtime. The idea that someone could simply walk into a studio and share a narrative unchecked is, for most people, pure fiction—unless they carry significant fame, and even then, it’s not that simple. Elizabeth shares a rare Maine-based exception involving Senator George Mitchell, adding depth to the conversation and highlighting how influence and integrity can sometimes bend the usual rules. YOU’LL LEARN: – Media Vetting Processes: What it actually takes to get airtime on a professional broadcast. – Celebrity Influence: How fame can shift access to platforms, but not eliminate gatekeeping entirely. – Real-Life Media Exceptions: A rare case of unscripted airtime featuring a well-respected public figure.
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Can You Read Me Now? Closed-Captioning Matters
06/10/2025
Can You Read Me Now? Closed-Captioning Matters
In this episode of The Briefcase from Sutherland Weston Marketing Communications, audiovisual specialist Paul Chadwick shares how turning on closed captioning for his television viewing sparked a deeper appreciation for the practical power of subtitles in marketing and communication. He explains that closed captioning isn’t just for accessibility; it’s a strategic tool that boosts engagement, reaches silent viewers, and improves SEO by making video content readable by search engines. Paul emphasizes how easy it is to add captions using built-in platform tools. He encourages marketers to invest a little effort for a significant impact—enhancing viewer experience, increasing reach, and serving audiences with hearing impairments. You'll learn: Why Accessibility and Inclusion in Video Content is Crucial How Closed Captions Can Boost Engagement and Improve SEO Some Simple Tools and Best Practices for Captioning
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Corey Morris-- How to START a Successful Digital Marketing Plan
06/03/2025
Corey Morris-- How to START a Successful Digital Marketing Plan
Corey Morris, CEO of Voltage and author of The Digital Marketing Success Plan, joins The Briefcase to share the power of START, a five-step framework designed to help marketers and businesses cut through the noise and create actionable, enduring plans. Morris provides a compelling argument for structured agility in digital marketing, from avoiding over-complication to building strategies that outlast employee turnover to reminding listeners that agility can quickly become chaos without a clear plan. You'll learn: – The START Framework – A five-step, 90-day process for building actionable digital marketing plans. – Structured Agility – Balancing long-term strategy with short-term adaptability. – Sustainable Planning – Creating marketing plans that endure team changes and distractions. Discover more at sutherlandweston.com/briefcase/
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Knowing When to Let Go — Lessons from 15 Years of Local TV
05/27/2025
Knowing When to Let Go — Lessons from 15 Years of Local TV
In this episode of The Briefcase, Dan Cashman reflects on the decision to end The Nite Show, the nation’s last locally produced late-night talk show, after a 15-year run. He explores the emotional and strategic complexities of knowing when to let go, whether in media, business, or personal projects. From pandemic pivots to long goodbye planning, Dan shares lessons on flexibility, gut instinct, and making peace with transitions. He offers valuable insights for entrepreneurs and creatives navigating change. You’ll learn how to: Trust Intuition in Leadership Decisions Navigate Transitions with Grace and Strategy Balance Passion Projects with Practical Realities
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Brainstorming 101-- An All Witch Orchestra?
05/20/2025
Brainstorming 101-- An All Witch Orchestra?
In this imaginative episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent unpacks a creative technique called Brainstorming 101. The heart of Brainstorming 101 lies in bypassing traditional product benefits and instead asking questions that generate real stories about the product’s context. As Mark explains, it’s not about laundry detergent—it’s about memories of doing laundry (good and bad). Not about cleaning tools—but how those tools connect to lived experiences. This approach grounds creative ideas in human insight, making marketing more emotionally resonant and relevant. You’ll learn: – Brainstorming 101: A practical, story-first creative approach to generating ad concepts. – Storytelling in Marketing: How personal narratives deepen audience connection. – Creativity from Everyday Life: How unexpected sources, like a child’s favorite movie, can spark standout ideas. 🎧 Listen now at
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Power of Personification: Understand Your Brand and Your Buyer
05/13/2025
Power of Personification: Understand Your Brand and Your Buyer
In this episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist Mark Parent recount a memorable branding exercise that reveals how employees and customers can perceive the same brand differently. The activity asks participants to personify their company using analogies like “What kind of car would your brand drive?” or “Which superhero would it be?” The goal is to shape a brand’s internal identity in fun, familiar terms and uncover mismatches in perception that can create tone-deaf messaging or missed opportunities in customer engagement. This tool is simple and eye-opening for any team trying to better connect with the people they serve. You’ll learn: – Brand Personification: Using metaphors to clarify internal understanding of your company’s identity. – Audience Perception: Revealing how your customers may see your brand differently compared to your team. – Internal Alignment: Why internal brand clarity is critical to external communication success. Find more at
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For All Your Cliché Needs
05/06/2025
For All Your Cliché Needs
In this short but sharp episode of The Briefcase, Ric Tyler and Social Media/Digital Specialist and veteran ad writer, Mark Parent, unpack the most frustrating clichés in commercial copywriting. From “friendly, knowledgeable people” to the dreaded “for all your [blank] needs,” they explore why these lines fall flat and how they waste valuable ad space and time. Instead, Ric and Mark champion direct, benefit-focused messaging that speaks to the customer, offering a smart, humorous guide to writing better, more effective commercials. You’ll learn: – The Pitfalls of Marketing Clichés: Why some phrases should be permanently retired from ad copy. – Making the Most of Commercial Time: Using every second to communicate value is essential. – Turning Clichés into Benefits: Practical advice for rewording generic statements into specific, customer-focused messages.
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Capturing Coverage for Softer News
04/30/2025
Capturing Coverage for Softer News
Dan Cashman, Public Relations Director at Sutherland Weston, shares his firsthand experience navigating the tough media landscape where hard news dominates airtime. He recounts how two check presentation events earned coverage despite the odds, thanks to their local relevance, visual assets, and concise structure. Dan encourages marketers and communicators to understand both the newsroom’s constraints and the audience’s emotional bandwidth. By keeping things visual, short, local, and meaningful, softer stories can still break through and provide a welcome balance to heavier news cycles. You’ll learn: How to Pitch Softer News Stories Understand What Newsrooms Need Leverage Visuals and Convenience in Public Relations Got a question? Reach out to the Sutherland Weston team at sutherlandweston.com.
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Unforgettable
04/22/2025
Unforgettable
Is your brand truly unforgettable? Or could it just as easily belong to your competition? In this episode of The Briefcase, Elizabeth Sutherland, President & CEO of Sutherland Weston Marketing Communications, shares why a distinct brand voice and look are essential for standing out. Many businesses rely on generic messaging: “We put the customer first” or “We’re committed to great service.” These phrases do little to differentiate a brand. Elizabeth introduces a simple yet powerful test: Remove your logo from your website, ads, or marketing materials—would people still recognize it as yours? If not, it’s time to refine your brand’s voice, visuals, and messaging. 💡 What you'll learn: – Your brand should have a distinct, ownable look and voice that sets you apart. – Generic messaging makes your brand forgettable—ditch the clichés and focus on what makes you unique. – A simple test: Remove your logo from your marketing materials. Do customers still know it’s you? Don’t forget to be unforgettable! Elizabeth Sutherland is President and CEO at Sutherland Weston, where she has led strategy and brand development for the past twenty years. She helps Maine-based companies connect their brand, marketing, and sales efforts in practical, profitable ways. Got a question? Reach out to the Sutherland Weston team at sutherlandweston.com.
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Unsexy Follow Up
04/15/2025
Unsexy Follow Up
In this episode, Elizabeth Sutherland breaks down one of the most common reasons marketing fails: lack of follow-up. You'll learn: Why most sales happen after the first few touchpoints How simple follow-up tactics can make a big difference Why consistency matters more than flash Key takeaway: Marketing without follow-up is like fishing without reeling in your catch. Elizabeth Sutherland is President and CEO at Sutherland Weston, where she has led strategy and brand development for the past twenty years. She helps Maine-based companies connect their brand, marketing, and sales efforts in practical, profitable ways. Need help with your follow-up game? Visit .
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Staying Level-Headed During Economic Turbulence
04/08/2025
Staying Level-Headed During Economic Turbulence
Elizabeth Sutherland, Dan Cashman, and Shelley Sund of Sutherland Weston Marketing Communications tackle the economic uncertainty many business owners face today. Drawing on lessons from past experiences, they offer grounded, strategic advice on recalibrating marketing efforts without retreating—focusing on customer retention, message relevance, and brand empathy. With real-world examples like Ford’s COVID-era messaging pivot, the team illustrates how to stay visible and smart, not silent and scared. They also invite listeners to a free Lunch & Learn on April 15th to explore tailored strategies for marketing during economic turbulence. Takeaways: [00:01:00] “How you show up now shapes what happens next.” — Shelley Sund reminds listeners that business presence during uncertainty sets the stage for future success. [00:02:30] “Marketing is not a light switch you turn off—it’s a dimmer.” — Dan Cashman emphasizes the need for strategic scaling, not shutdowns, during downturns. [00:03:15] “Retention is cheaper than acquisition.” — Shelley suggests investing in loyalty programs and personal outreach to strengthen current customer relationships. [00:05:45] “They didn’t act like nothing was happening.” — Dan highlights how Ford’s early COVID messaging pivot balanced empathy with brand consistency. [00:08:10] “Now is the time to develop your plan, not the plan.” Elizabeth urges businesses to avoid one-size-fits-all solutions and tailor strategies to their needs instead. You'll Learn: Marketing During Economic Uncertainty – How to remain visible and valuable without overextending. Customer Retention Strategies – Practical ways to double down on your existing relationships. Message Relevance and Emotional Intelligence – Adjusting tone and messaging to reflect the moment.
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The Difference Between Marketing, Advertising, and PR
04/01/2025
The Difference Between Marketing, Advertising, and PR
Marketing, advertising, and public relations are often mistaken for one another. Just like a classic Scooby-Doo mystery, we’re pulling back the mask to reveal what’s really behind them. And we would’ve gotten away with it too… if Ric hadn’t hopped into the Mystery Machine to solve the case, to uncover the truth behind each. Is marketing setting the overall strategy? Is advertising delivering the message? Or is PR shaping public perception? The lines may be blurry, but by the end, you’ll know exactly how each plays a role in business success. 💡 What you’ll learn: - Why businesses often confuse the three and how to use each effectively - How to tell if your business needs marketing, advertising, or PR (or all three!) - Real-world examples of how each plays a role in brand success Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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The Tricky Timing of a News Conference
03/27/2025
The Tricky Timing of a News Conference
In this episode of The Briefcase, Dan Cashman explores why timing, location, and media strategy are crucial in a successful news announcement. Using a recent political campaign launch in Hancock, Maine, as a real-world example, Dan explains how strategic choices can shape how a story is covered and consumed. Whether you're announcing a new business, campaign, or community event, this quick conversation offers practical PR insights that go beyond the basics. What You’ll Learn: The importance of giving the media advance notice—especially for rural locations How social media can lead and control early coverage Why announcing in a meaningful location can add emotional impact The importance of customizing your media strategy—because there’s no one-size-fits-all Got a question for the team? Reach out at
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Need a New Web Design Agency? Listen to This First
03/26/2025
Need a New Web Design Agency? Listen to This First
In this episode of The Briefcase, Makaila Hickey shares practical, no-stress advice for businesses navigating a common digital challenge: when their website provider disappears, retires, or stops responding. Rather than panic, Makaila explains why this can actually be an opportunity. What You’ll Learn: Why taking inventory of your digital assets (logins, hosting, analytics, domain info, etc.) should be your first move when switching website providers. The benefits of slowing down and asking, “What do I really want this website to do for my business?.” Why selecting the right platform and a support partner is essential. Need help untangling your website situation? Makaila and the team at Sutherland Weston are here to guide you through a smart, strategic transition. Got a question for the team? Reach out at
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Consistency Matters
03/25/2025
Consistency Matters
In this episode of The Briefcase, Elizabeth Sutherland, President and CEO of Sutherland Weston Marketing Communications, discusses the importance of brand consistency. To stay fresh and appealing, businesses often change their branding, such as fonts, colors, messaging, or tone. However, this practice can actually work against them. 💡 What you'll learn: Customers don’t want to relearn who you are whenever they engage with your brand. Constant changes in branding create friction and make it harder for people to recognize and trust your business. A quick test: Scroll through your website, emails, and social feeds—does everything look and feel like it came from the same brand? If not, it’s time to fix it. Inconsistency acts as a hidden tax on your brand, while consistency compounds like interest, strengthening your brand over time. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations that deliver actionable tips for business and marketing success. Got questions? Connect with us at sutherlandweston.com. Elizabeth Sutherland is President & CEO at Sutherland Weston, where, for the past 20 years, she has led strategy and brand development, helping Maine-based companies connect their brand, marketing, and sales efforts in practical, profitable ways.
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The Impact of Music in Advertising: Branding Gold or Costly Mistake?
03/18/2025
The Impact of Music in Advertising: Branding Gold or Costly Mistake?
Is music in a commercial a secret weapon or a branding disaster? The right song can make an ad unforgettable, while the wrong one can leave audiences cringing—or worse, tuning out. In this episode, Ric breaks down why not all songs belong in commercials and how the right track can enhance emotional impact, strengthen brand identity, and make ads truly memorable. 💡 What you’ll learn: - When music enhances brand recognition and emotional impact - Iconic ad soundtracks that became marketing gold—and the ones that flopped -Why brands keep making the same music mistakes and how to avoid them Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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Canva Pros and Cons from a Graphic Design Expert
03/11/2025
Canva Pros and Cons from a Graphic Design Expert
Canva has made graphic design accessible for businesses of all sizes, allowing anyone to create professional-looking visuals without a design background. But is it always the best tool for the job? Sherado weighs the pros and cons of Canva—when it works, when it doesn’t, and what businesses should consider before relying on it for their graphic design and marketing needs. 💡 What you’ll learn: - Benefits of using Canva for graphic design and marketing needs - Where Canva falls short—and when a professional tool (or pro designer) is the better option Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution
03/04/2025
Is Disney Wrong to Close Muppet*Vision 3D? Lessons in Brand Evolution
It’s not easy being green… or closing a beloved attraction. Is Disney’s decision a hit or a miss? —Wocka Wocka! In this episode, Makaila breaks down Disney's decision to close the beloved Muppet*Vision 3D attraction at Hollywood Studios. What does this mean for Muppets fans, and is Disney making a branding mistake they might regret? We explore how businesses, big or small, can learn from this bold move. 💡 What you’ll learn: - Why the Muppets' closure is sparking debate among Disney fans. - The importance of knowing your audience before making big changes. - Key lessons for small businesses on brand evolution and customer loyalty. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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Why Maine Businesses Should Start Podcasting for Marketing & Growth
02/26/2025
Why Maine Businesses Should Start Podcasting for Marketing & Growth
Podcasting isn’t just a trend, it’s a powerful marketing tool that more businesses are starting to embrace. With 67% of Americans tuning into podcasts and nearly half listening monthly, the potential reach is massive. Elizabeth breaks down why now is the time for businesses—especially in Maine—to jump on the podcasting wave before they fall behind. 💡 What You’ll Learn: - How Maine businesses can use podcasting to stand out in their industry - Why podcast listeners are more engaged than social media followers - How to repurpose podcast content into blogs, social posts, and video clips - Why waiting too long to start a business podcast means missing peak opportunity Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business & marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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Take Me To The River
02/18/2025
Take Me To The River
We're taking a lesson from the making of a Talking Head's classic! This short lesson about making it you own instead of duplicating an original. It may be easy to mimic an idea that is working, instead think about taking a step back and finding a way to make it your own. 💡 What you’ll learn: Listeners will learn the value of focusing on their own brand’s identity, needs, and goals. Create something distinctive rather than mimicking existing content. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!
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The Power of Concise Messaging & How to Strengthen Business Communication
02/11/2025
The Power of Concise Messaging & How to Strengthen Business Communication
This short lesson about messaging really works for business. In today’s world of information overload, concise messaging is critical for cutting through the noise. This episode shares how businesses can refine their communication to engage customers more effectively and drive better results. 💡 What you’ll learn: Why concise messaging is essential for modern business communication. Tips for crafting shorter, stronger marketing campaigns. How clarity can transform your internal and external communication. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success.
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What Makes Super Commercials
02/04/2025
What Makes Super Commercials
Paul discusses the top three most memorable Super Bowl commercials, what makes them stand out and what you should consider when making a commercial. The Super Bowl has evolved to more than a sports game on TV. It has evolved into one of the bigget events on television. Many come for the football, but just as many, possibly more, come just to watch the commercials. 💡 What you’ll learn: What makes a commercial memorable. How familiarity can help drive your message. Emotional connections make the message memorable. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy
01/28/2025
What Airlines Teach Us About Marketing from the 'Chicken, Fish, or Pasta' Strategy
Airlines are masters at turning limited options—chicken, fish, or pasta—into memorable customer experiences. In this episode, Ric recalls Dan O'Day's fascinating airline food marketing lesson, breaking down how this niche industry strategy can inspire businesses to deliver impactful results, even with constrained resources. 💡 What you’ll learn: How to create compelling marketing messages from limited options. Strategies for simplifying offerings while still catering to diverse customer needs. Insights from Dan O'Day’s airline food lesson that apply to any business aiming to stand out. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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A Social Media Marketing Formula for Supermarkets
01/21/2025
A Social Media Marketing Formula for Supermarkets
Jaimie's super way of marketing a supermarket is winning super high marks! Supermarkets face unique challenges when it comes to social media marketing, but there’s a formula for success. This episode offers actionable strategies for creating engaging content, building loyal customers, and driving sales. 💡 What you’ll learn: How to develop a social media presence that resonates with supermarket shoppers. Tips for driving in-store traffic through Facebook and Instagram. Strategies for turning social media into a revenue-generating tool. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI
01/14/2025
Avoiding Brain Rot and How to Spot ChatGPT Slop in the Age of AI
MakAIla says AI is widely avAIlable -- so don't let it rot your brAIn! It’s no surprise, as concerns about mental fatigue and low-quality content in our AI-driven world continue to grow. In this episode, we dive into how to stay sharp and avoid falling victim to "ChatGPT Slop" while leveraging AI responsibly to boost creativity and productivity. 💡 What you’ll learn: Why "brain rot" beaome a defining phrase for 2024 and what it means for your work. How to identify and improve poor-quality AI-generated content. Tips for staying productive in an AI-driven business landscape. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception
01/07/2025
What Apple TV's 'The Morning Show' Teaches Us About Media and Public Perception
Dan says this television show about television news could warp your vision of television news & Apple TV's The Morning Show reveals the complexities of media and PR in today’s world. 💡 What you’ll learn: The role of media in shaping public trust and perception. Strategies for managing PR crises with transparency. How authenticity can strengthen your brand identity. Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase—quick, insightful conversations delivering actionable tips for business and marketing success. Got questions for our team? Connect with us at SutherlandWeston.com!
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