The IMPACT Game Changers™ with Nupur Saxena

Sustainability is no longer a choice, but an imperative. It can unlock $12 trillion a year and create 380 million jobs by 2030. Yet like so many businesses and conscious consumers, we want to do the right thing, but are not sure where to start? Welcome to the podcast that salutes the IMPACT GAME CHANGERS™ who scale profit with purpose for people and planet, powered by the United Nations’ 17 Sustainable Development Goals. My name is Nupur Saxena, I am a business strategist, author of bestselling The IMPACT ROADMAP™ and Founder of Split Second, where we collaborate with big and small businesses to Plan with Purpose™, Persuade with Promise™ and Profit with IMPACT™. On this podcast I’ll have insightful conversations with some of the world’s most forward-thinking business leaders that shed light on how their purpose-led brands are purchased in a split second and make a positive lasting IMPACT on People, Planet and Profit. Whether you are a start-up, want to scale-up or level-up, together we can create a just society, reverse the current fate of our planet and design thriving businesses for good. It’s time to be part of the solution and start an IMPACT Revolution. Score your impact by taking the scorecard or make an impact by getting in touch via our website www.splitsecondltd.com.

FLOURISH: Sustainable Marketing & Compliance without Compromise 06/10/2025

FLOURISH: Sustainable Marketing & Compliance without Compromise Do you know the difference between greenhushing and greenwashing? On this episode of The Impact Game Changers™ podcast, we meet Maddy Cooper and Alexis Eyre from Flourish, a sustainable marketing agency, and discover how brands can turn sustainability into a real marketing advantage. We discuss why collaboration between marketing and sustainability teams is essential, and how embedding sustainable marketing capabilities is now a must - not a nice to have. Sustainable marketing isn’t a “bolt on”, it should be at the heart of your business strategy. As Maddy stated, it’s now “pretty negligent for a CMO to allow their team to continue if they aren’t arming them with deep expertise in sustainable marketing.” Maddy and Alexis share their thoughts on how siloed approaches don’t work anymore and the real progress happens by aligning marketing, sustainability, commercial, and even legal teams to share a common language and objectives, unlocking creativity and accelerating meaningful brand transformation. You’ll hear practical advice on bridging the gap between sustainability and marketing teams, the essential role of capability building. With insights drawn from real-world projects and forward-thinking strategies, this episode is a must-listen for anyone in marketing keen to future-proof their brand while making a genuine impact. Don’t miss this episode and visit: for more information. Don’t forget to subscribe for more stories from #TheImpactGameChangersPodcast THREE FUN FACTS 🪒 Pink Razor Gender Pricing: Alexis shared a classic example of gender inequality in marketing - the infamous “pink tax.” Gillette sold virtually identical razors for men and women, except the women’s razor was pink and cost twice as much. A striking reminder of how marketing strategies can have real-world implications. ⚖️ The Laws of Sustainability Could Fill a Tower - Maddy said that if you printed out all the sustainability regulations that were updated or issued in one year alone, the paper stack would reach the height of a ten-storey building! It shows just how fast and vast the regulatory changes are in this space, and begs the question if companies can keep up? 💼 When Doing Good Is Just... Good Business - Both Maddy and Alexis expressed the dream that one day, “sustainable marketing” won’t even need to be a separate field, because it will just be integrated in all marketing and become business as usual. LISTEN OUT FOR… @03:36 The Sustainability Wake-Up Call: "I just found that increasingly I was looking at my small children asleep at night and then having my own sleepless nights, thinking about the world that they were going to inherit and how hostile it would be." @28:23 Brands Fit for the Future: "Reimagined sustainability success has to be the mindset for an organisation's innovation pipeline and its future relevance - it has to be at the top of the agenda." @39:47 The Urgency of Sustainable Marketing: "Brands don't want to promote products that are knowingly causing harm to people in their production process, or to our planet…” #ImpactGameChangersPodcast #Flourish #BrandImpact #SustainableMarketing #MarketingCapability #Compliance Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/36933745

GO JAUNTLY: Tech, Trails, & Tranquillity 06/04/2025

GO JAUNTLY: Tech, Trails, & Tranquillity Welcome to another episode of THE IMPACT GAME CHANGERS™ PODCAST, where we shine a spotlight on brands and businesses driving positive change for people, planet, and profit. On today’s episode, host Nupur Saxena sits down with Hana Sutch, CEO and co-founder of Go Jauntly, a multi award-winning walking and wayfinding app dedicated to improving health, wellbeing and our connection with nature. Hana shares her personal journey, from discovering her love of walking to building an app that inspires city dwellers and busy families to explore the green spaces right on their doorstep. The conversation explores the vision and creation of the Go Jauntly and the science-backed benefits of connecting with nature. Hana also gives us an inside look at the challenges of scaling an impact-driven app, building partnerships, and navigating funding in a competitive tech landscape. Whether you’re a seasoned walker, someone looking to improve your well-being, or a budding entrepreneur intrigued by the intersection of tech and impact, this episode is packed with insightful stories, practical wisdom, and a refreshing take on building a purpose-driven business. Grab your trainers, or just get comfy, and enjoy the journey with Hana Sutch. Check out the Go Jauntly app and start your own walking adventure. Don’t forget to subscribe for more stories of Business as a Force for Good. THREE FUN FACTS 🌿 Hana created Go Jauntly app because, despite living in London, which is 47% green space, she wanted to find the best places to walk. 🚶‍♀️ No Steps Shaming Here: The app offers fun, pressure-free challenges, including a festive Advent Challenge in December, that gives you a nudge to walk, but never tells you off if you don’t hit your target. 😊 Walking is Contagious (in a good way): Nearly 90% of Go Jauntly users who start by walking for leisure, end up walking more for practical journeys as well, like commuting or errands after using the app. LISTEN OUT FOR… @28:10 How Small Apps Can Succeed Without Massive Ad Budgets: "My advice for any budding app developers or startup founders who can't raise money, who find it really difficult to raise money, which is a significant, is just to look at how you can raise revenue by yourself without having to rely on investment..." @48:04 Rethinking Tech Entrepreneurship: "You don't need tech to make change happen." @54:51 The Power of Simple Walking Challenges: "People were between 17 to 20% happier at the end of a walk versus the start of walk. I think the reason why I've put a range there was because, like, very early, very early on it was 17%. It's now 24%. So, it's just that simple measurement of happiness really and that you're having fun and enjoying yourself." #ImpactGameChangersPodcast #PurposeDrivenBusiness #NatureConnection #GetOutside #App #Tech Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/36845430

THE COLLECTIVE DAIRY: A Lip-Smackin’ Recipe for Sustainable Innovation 05/14/2025

THE COLLECTIVE DAIRY: A Lip-Smackin’ Recipe for Sustainable Innovation On today’s episode, host Nupur Saxena sits down with Sarah Smart, CEO of The Collective Dairy for UK and Europe, a trailblazing B Corp that’s shaking up the yoghurt category. From their chef-led origins in New Zealand to becoming a challenger brand across the UK and beyond, The Collective has redefined what it means to bring creativity and sustainability to the massive dairy aisle. Sarah shares the inside story of how the brand sets itself apart and think up bold flavours, innovative packaging, and a commitment to natural ingredients - all while remaining steadfast in their mission to drive meaningful impact. We delve into their impressive efforts to lead on sustainable business practices, from carbon neutral launches to their expanding plant-based range. Sarah also offers candid insights on what it takes to stay ahead of consumer trends, build authentic connections, and champion collaboration within the B Corp community. Visit: www.thecollectivedairy.com Join us as we explore how The Collective Dairy is not only changing the way we think about yoghurt, but also setting new standards for ethical, vibrant, and purpose-led business in the food industry. Don’t forget to subscribe for more stories of Business as a Force for Good! THREE FUN FACTS: 🐄 Dairy Shaker Uppers: The Collective Dairy proudly refers to themselves as “Dairy Shaker Uppers,” thanks to their chef-founders who couldn’t stand the idea of boring, bland yoghurts. Their commitment? Start with great taste, natural ingredients, and creativity first - not just the bottom line. 🧦 Knock Your Socks Off: One of brand’s core company values is “knock your socks off” and they really live it! Whether it’s sending retailers personalised care packs or creating bespoke gifts (including cat toys!) for devoted fans, they go above and beyond to make meaningful connections. 🌍 First Carbon Neutral Dairy Yoghurt in the UK: The Collective Dairy has made sustainability history by launching the UK’s very first carbon-neutral dairy yoghurt. They’re not stopping there - carbon-neutral and plant-based ranges are part of their ambitious roadmap to improve the entire industry. LISTEN OUT FOR… @ 13.12 Rethinking Dairy for Climate Change: "And clearly the impact of our biggest ingredient being milk and cows is on carbon particularly and greenhouse gases and on the environment is huge. And we do feel a responsibility, particularly as we grow bigger and have more of an impact in the market that we're playing in, but also more of an influence to lead on how we can change and make change better.” @ 26.18 The Importance of Transparency in Brand Communication: “I think transparency and honesty in our communications is really key and we continue to build that and talk more about the journey that we're going on. That means sometimes saying the stuff that we're not so good at yet and the things that we're working on to improve as well as those things as important.” @ 35.22 The Dairy-Free Revolution: "Our dairy-free business is the new era and only in its infant stages at the moment, but we really want to continue to grow that in quite a big way." Be Part of the Solution. Start an IMPACT Revolution™ Is your strategy fit for purpose? Find out in 60 seconds: www.splitsecondltd.com /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/36560910

RENAISSANCE LEGAL: Purpose in Practice 04/23/2025

TOAST BREWING: The Best Thing Since Sliced Bread 04/10/2025

ENGLISH HERITAGE: Climate Action and Historic Preservation 03/31/2025

TONY’S CHOCOLONELY: Let’s Make Chocolate 100% Exploitation Free 03/12/2025

TONY’S CHOCOLONELY: Let’s Make Chocolate 100% Exploitation Free Making an IMPACT while staying true to one's mission can seem daunting, but Tony’s Chocolonely is embracing this challenge head-on. This episode of The IMPACT Game Changers™ delves into the ethos, triumphs, and vision of Tony's Chocolonely as it makes waves in the chocolate industry. Founded in 2005 by journalists seeking to expose the illicit undertones of chocolate manufacturing, Tony's has since expanded globally beyond its native Holland. Tony's Chocolonely is nothing short of revolutionary in its aim to eradicate slave labour from the chocolate supply chain. Former Chief Chocolate Officer Henk Jan Beltman describes their roadmap to 100% slave-free chocolate as a journey marked by transparency, scalability, and the need for industry replication. The company invites competitors to join Tony's Open Chain, a cooperative model promoting ethical cocoa sourcing. This paradigm shift has seen positive results from leading supermarkets that have embraced Tony's open-source model, transforming the entire sector. Visit www.tonyschocolonely.com or follow them on LinkedIn or Instagram. Inspired by this story? Then subscribe to The IMPACT Game Changers™ podcast for more insights from purpose-led business leaders who are making an IMPACT for People, Planet, and Profit. TOPICS COVERED: Social Purpose behind Tony's Chocolonely Child Labour in Cocoa Industry Team Culture and ‘Great Place to Work’ Impact-driven Business Model Market Reaction and Industry Change Brand Awareness and Consumer Engagement Entrepreneurial Journey and Company Growth THREE FUN FACTS: 🍫 The CEO holds the unique title of Chief Chocolate Officer at Tony's Chocolonely, a nod to the whimsical world of Willy Wonka. 🌱 Tony’s Chocolonely isn’t afraid to push boundaries, even experimenting with unexpected ingredients like kale in chocolate. 🌍 The brand’s bold packaging is intentional, but its core message - ending slavery in the chocolate industry – deeply resonates with consumers and aligns with the UN Sustainable Development Goals. Find out in 60 seconds if your strategy is fit for purpose go to www.splitsecondltd.com Be Part of the Solution. Start an IMPACT Revolution™. /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/35650420

PIP & NUT: From a Kernel of Innovation to Supermarket Staple 03/06/2025

PIP & NUT: From a Kernel of Innovation to Supermarket Staple Building a successful brand from scratch is no easy feat, but Pippa Murray’s journey with Pip & Nut encapsulates the right blend of passion, discipline, and strategic planning to become one of the UK’s most loved B Corp certified brands. Pippa’s brand journey did not start in the boardroom, but on the streets during her marathon training. Her love of nut butter, a favourite post-run snack, was the kernel of inspiration and innovation for Pip & Nut. The transition from concept to product however wasn’t always straightforward. Pippa’s initial attempts to secure investment was met with numerous rejections, leading her to consider crowdfunding. Breaking into the retail market also required meticulous preparation and pitch perfection. Pippa credits her mentor, Giles Brook, with refining her approach to articulate the brand’s value proposition more effectively. Join us for this episode of The IMPACT Game ChangersTM podcast, as we deep dive into Pippa’s story, and how her purpose turned Pip & Nut into a household name. You can visit www.pipandnut.com or follow them on LinkedIn or Instagram. Are you inspired by Pippa’s story? Then subscribe to The IMPACT Game Changers™ podcast for more insights and inspiring journeys from business leaders who are making an IMPACT for People, Planet, and Profit.TOPICS COVERED: Brand Evolution Business Growth Cycles Crowdfunding Retail Partnerships Innovation Challenges Mental Health & Running Consumer Engagement THREE FUN FACTS: Pippa Murray came up with the idea of Pip & Nut when she was training for the Paris Marathon. Pippa initially struggled to secure investment and pitched her idea at St. James’ Palace before turning to Crowdfunding. The brand name ‘Pip & Nut’ was almost changed during development, but Pippa knew it was the right choice when she saw the visual identity. Find out in 60 seconds if your strategy is fit for purpose by scanning the QR code or go to Be Part of the Solution. Start an IMPACT Revolution™. /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/35557635

VITA COCO: Cracking Coconuts for Good 02/19/2025

COTSWOLD FAYRE: Sustainability and Compassion as a B Corp Leader 02/12/2025

COTSWOLD FAYRE: Sustainability and Compassion as a B Corp Leader In this enlightening episode of THE IMPACT GAME CHANGERS™ PODCAST, we sit down with Paul Hargreaves, CEO and founder of Cotswold Fayre, to explore the revolutionary concept of compassionate leadership and the rising influence of B Corps. Paul, an author renowned for his books "Forces for Good" and "The Fourth Bottom Line," shares his inspiring journey and the innovative practices he's implemented within his own business. We dive into the grand opening of Paul's sustainable restaurant and food hall, exploring the sustainability initiatives and unique features that set it apart. Throughout our conversation, Paul explains the pivotal role of compassionate leadership, its connection to tackling climate change, and how it can be pivotal in a changing world. Join us as we uncover the principles behind Paul's leadership philosophy and learn how businesses can cultivate a purpose-driven approach to growth and sustainability. TOPICS COVERED: Paul Hargreaves’ book ‘The Fourth Bottom Line’ Efforts to minimise Carbon Footprint and Packaging Gratitude in the Face of Challenges Strategies for Compassionate Leadership B Corp Movement Impact Vision for 2030 Inspiration from the Business Journey KEY QUOTES: Compassionate Wake-Up Call: "The reality that our actions are killing people or certainly making it difficult for them to earn a living hit me at that point on the stage. And that compassion for those people really is what then drove us further, faster to doing what we can as a company to reduce our carbon emissions." The Rise of B Corps in the UK: " We need to do something about this for the first time. ... Even the government declared a climate emergency and haven't seen any actual evidence of what that means in reality." Conscious Consumerism: "More and more people are making purchasing decisions based on how good companies are, and walking away from companies that they know aren't treating people well and aren't treating the planet well." Visit www.cotswold-fayre.co.uk or follow them on LinkedIn and Instagram. Be Part of the Solution. Start an IMPACT Revolution™. /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/35255015

BLUE EARTH SUMMIT: Transforming the Way the World Works 01/31/2025

BLUE EARTH SUMMIT: Transforming the Way the World Works BLUE EARTH SUMMIT: Transforming the Way the World WorksIn today’s episode, we delve into the inspiring journey of Blue Earth, co- founded by our guest, Guy Haler. During the lockdown, Guy and his business partners Will Lindley and his brother Will Hayler believed in the transformative connection between nature and business, which led them to launch Blue Earth - a series of impact-driven business events designed to drive systemic change.We'll explore how Blue Earth quickly gained traction despite initial uncertainties, their diverse event offerings like the Blue Earth Summit and Impact Investment Forum, and their commitment to aligning businesses with the Sustainable Development Goals. Guy also shares insights on their mission to raise £1 billion for businesses driving systemic change, the importance of storytelling in fostering action, and the unique networking experiences they create through their events.Join us as we uncover the power of innovation, the role of corporates in sustainability, and the inspiring vision of creating a sustainable future through impactful business practices. Whether you're a startup, a corporate leader, or an environmentally conscious listener, this episode promises to be both informative and inspiring!TOPICS COVERED: Birth and Evolution of Blue Earth Events and Offerings Mission and Goals Founders' Background and Inspiration Core Values and Principles Innovation and Sustainability Business and Funding Events Event Culture and Networking Practical Guidance and Expertise KEY QUOTES: Business Can Fix The World's Biggest Problems: "Our generation has an incredible opportunity to fix huge problems and deliver fantastically successful commercial businesses at the same time." Disrupting the Event Space: "I think, you know, we are definitely trying to be a disruptor in the event space, and the way that we're doing that is, like I said, from that engagement piece." The Power of Collaboration: "An open mindedness from large corporates to realise that they can't always fix their own problems, and they need to collaborate with others." Visit blueearthsummit.com or follow them on LinkedIn and Instagram. Be Part of the Solution. Start an IMPACT RevolutionTM. /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/35094650

GREENHEART: The Path to B Corp Certification 07/09/2024

GREENHEART: The Path to B Corp Certification GREENHEART: The Path to B Corp CertificationIn recent years, the B Corp movement has gained substantial traction as more businesses aspire to demonstrate their commitment to social and environmental responsibility. In this episode, Lucie Montel, a senior consultant at Greenheart, shares her expertise on what it takes for businesses to achieve and maintain B Corp certification. As Lucie explains, B Corp certification is part of a larger movement where businesses use their operations as a force for good. B Corp is a third-party certification managed by the non-profit B Lab. The certification was founded in the US and has grown globally, with over 6,000 certified companies as of today. This certification evaluates five impact areas: governance, workers, community, environment, and customers. Importantly, businesses must also legally commit to considering all stakeholders, not just shareholders, in their decision-making processes. Achieving B Corp status isn't a simple feat. Companies must score at least 80 points on the B Impact Assessment (BIA). An essential aspect of the B Corp process is acknowledging and engaging with a wide array of stakeholders. This includes employees, communities, suppliers, customers, and even the environment. By considering these diverse perspectives, businesses can develop more robust and inclusive strategies. As Lucie aptly puts it, there’s no business on a dead planet, highlighting that the long-term resilience and success of any company is inextricably linked to its social and environmental IMPACT.TOPICS COVERED: What is the B Corp Movement ESG Function and Policies Embedding IMPACT into Business Role of Greenheart in B Corp Certification Importance of Stakeholder Engagement 6. Innovation and Sustainability Continuous Improvement as a B Corp Commitment & Practical Guidance KEY QUOTES: "The only mistake is to not do anything about it (B Corp certification) today... you cannot let the fear of not getting it right hold you back." ‘Having a stakeholder approach is really looking at the organisations, the groups, but also to a certain extent all living forms that you will impact with your organisation...” “B Corp is a journey after all. It’s not just about let’s look at my business today and all is said and done when I have my certification. Every business needs to recertify every three years Visit or follow them on LinkedIn or Instagram. Be Part of the Solution. Start an IMPACT Revolution™. www.splitsecondltd.com /episode/index/show/2cb07d07-b770-40b6-a742-0487be8b1c2f/id/32067172

NEAT: Category Disruption and IMPACT 07/01/2024

IMPACT Game Changers 07/01/2024