Market Like a Coach
The Market Like a Coach Podcast is the only podcast that helps you, the high-achieving coach transform your marketing strategy and elevate your coaching businesses. Hosted by Angela Naumann, master writing teacher and marketing coach, each episode dives into practical strategies and inspiring stories to refine your messaging, connect authentically with your audience, and achieve consistent client-building success. Discover how to turn your messaging from meh to wow, create compelling brand stories, and use your content to guide your audience from strangers to raving fans. Whether you're struggling to maintain your momentum or aiming to hit your first big milestone, this podcast provides the insights and tools you need to thrive. Ready to take your coaching game to the next level? Tune in and learn how to market like a coach.
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Clarity Over Complexity: Fine-Tune Your Message to Boost Client Engagement
11/07/2024
Clarity Over Complexity: Fine-Tune Your Message to Boost Client Engagement
Clarity Over Complexity: Fine-Tune Your Message to Boost Client Engagement In this episode of Market Like a Coach, we tackle a silent saboteur affecting experienced coaches and entrepreneurs: unclear messaging. If you've been in the game for years and find your results slipping despite doing "all the right things," this one's for you! Join us as we discuss the importance of clarity in your content and how micro-shifts in messaging can make all the difference in keeping your audience engaged. We explore: Why seasoned coaches often fall into the "clarity trap" How to recognize when your audience tunes out The steps to evaluate and refine your messaging to increase conversions Plus, I’m sharing a free 7-day content evaluation checklist to help you assess your current strategy and make meaningful adjustments. Listen in and start making small changes that yield big results! Link to the 7-day content messaging evaluation checklist below. 👉 https://courses.angelanaumann.com/products/offers/view/1175793 Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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Overcoming Content Fatigue: How Seasoned Coaches Can Refresh Their Content Strategy for Growth
10/15/2024
Overcoming Content Fatigue: How Seasoned Coaches Can Refresh Their Content Strategy for Growth
In today's episode, we're diving deep into something many experienced coaches face: content fatigue. If you’ve ever felt confused about what story to tell or struggled to create content that truly connects with your audience, you’re not alone. I’m breaking down exactly what content fatigue is, why it happens, how it impacts your growth, and most importantly, how to overcome it! 🙌 You’ll learn how to refresh your messaging, get your content strategy working for you, and scale your coaching business with higher-converting events. Plus, I’ll share practical steps for customizing your content strategy based on your goals — whether that’s growing your audience, increasing engagement, or getting better conversions. If you’re ready to break through your content plateau and create content that feels fresh and aligned, this episode is for you! 🚀 Ready to level up? Let’s chat about your goals and how you can optimize your content strategy to hit them. DM me or email me to get started! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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When they aren’t buying it or YOU!
10/08/2024
When they aren’t buying it or YOU!
When they aren’t buying it... or YOU! (Reengage Your Cold Audience Fast, PART 5) In this episode, we’re wrapping up our series on reengaging a cold audience, and today we’re talking about something powerful—authenticity. Life happens, and sometimes things don’t go as planned. How you show up during these moments is critical to re-engaging your audience and building trust. Angela shares a real-life story about missed deadlines, a broken AC, and a son struggling with school, and ties it all back to why being real with your audience isn’t just okay—it’s necessary. Tune in for some raw, real talk and discover how authenticity can boost your engagement and connections! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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The Tough Truth: Content Can't Do It All—Here's What You're Missing!
10/01/2024
The Tough Truth: Content Can't Do It All—Here's What You're Missing!
Welcome back, friends, to day four of our series on how to re-engage your cold audience. Today, we’re diving into some real talk — grab your coffee and pull up your big girl panties because this episode might be a bit of a truth bomb. As a content marketing coach, it’s tough for me to admit, but here’s the reality: content alone can’t do all the work. We can't rely solely on content to build deep relationships — it’s like dating; you still need meaningful conversations to create trust and connection. In this episode, I share a personal story about the hard lessons I’ve learned along the way, how a bruised ego led me to hide behind content, and why it’s crucial to have a strategy that involves action, not just posts. Learn how to balance your content strategy with an intentional client journey action plan that guides your audience closer to you — from strangers to clients. If you want your promotions to hit home, you need more than just good content. Let’s dive into what you can do to reignite those relationships and move your audience toward conversion. Let’s go, coach! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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"Margaritas or Metrics? Why Sabotaging Your time Online is Killing Your Audience Engagement"
09/25/2024
"Margaritas or Metrics? Why Sabotaging Your time Online is Killing Your Audience Engagement"
"Margaritas or Metrics? Why Sabotaging Your time Online is Killing Your Audience Engagement" Part 3 in the Re-Engaging an Audience That’s Gone Cold series here on the Market Like a Coach podcast. We dive into the importance of time management when it comes to reengaging your audience. If your audience has gone cold, inconsistent content is often a culprit. In this episode, I break down practical tips to manage your time better, from doing a time audit to calendaring tasks, and explain how managing your time effectively builds trust with your audience. Grab your coffee and join me on the front porch as we have a real chat about how to get your audience to reengage by showing up consistently without overwhelm! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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Ditching Stale Content! How to Reengage Your Cold Audience Fast, PART 2
09/24/2024
Ditching Stale Content! How to Reengage Your Cold Audience Fast, PART 2
Reengage Your Cold Audience Fast, PART 2: Ditching Stale Content Ditching Stale Content We’re back with episode 2 of our mini-series on how to re-engage your cold audience. Yesterday, we dove into the CPR method for inconsistent engagement (check it out if you missed it!). Today, we’re talking about stale content—yes, the same old, same old that leads to bored followers and declining engagement. In this episode, I share a relatable analogy on how stale content is like leftovers, and how just like we crave variety in meals, your audience craves fresh, engaging content. I’ll walk you through how to identify when your content has gone stale, how to spice it up with variety, and why reflecting and refining your strategy is the key to keeping your audience excited and engaged. We’ll also discuss how to tailor your content to each stage of your client’s journey to keep things fresh and relevant. Let’s break free from the mundane and bring your content back to life! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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Reengage Your Cold Audience Fast: PART 1
09/23/2024
Reengage Your Cold Audience Fast: PART 1
In this episode, we're diving into something many of us deal with—how to reengage your audience when they’ve gone cold. Maybe life got busy, or you’ve been offline, and now your engagement is down. No worries, I’ve got you! Today, I’m sharing a super simple and effective method called the CPR (Comment, Post, Reply) technique to help you warm up that cold audience and start building back that engagement, all in just a few minutes a day. We’ll keep things short and actionable this week, so join me every day for more nuggets on how to get your audience back and buzzing. Let’s get into it! 💡 Tip of the day: Inconsistent engagement can lose your audience. Learn how to show up with ease using the CPR method! Comment, post, reply – and watch your engagement grow. 👉 Action step: Spend 10-20 minutes today engaging with your audience using the CPR method. You can do this while waiting in the car line or enjoying your coffee! Let’s get that engagement back on track. Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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If You’re Still Talking Pain Points, You’re Doing It Wrong
09/17/2024
If You’re Still Talking Pain Points, You’re Doing It Wrong
Hey friends! In today’s episode, we’re talking about a BIG shift in marketing—moving away from hammering on pain points and instead crafting a vision of transformation and possibility for your audience. 🔑 If you're still leading with pain points, you’re attracting the wrong crowd. Let’s dive into why focusing too much on pain keeps people stuck and how to start speaking to those who are ready for change. 🚀 I’ll share a personal story about my junior high days and how it all ties into today’s marketing lesson—stop pointing fingers and start crafting vision! We’re covering: Why pain-based marketing doesn’t work anymore How to attract people who are ready for transformation The power of shifting beliefs and showing possibility Tangible ways to improve your messaging to bring in the right clients Grab your favorite drink and pretend we’re hanging out on my Southern front porch, chatting about all things marketing! ☕✨ 🎧 Listen to the full episode and don’t forget to hit the subscribe button! Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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The Silent Saboteur: The Hidden Marketing Problem Seasoned Coaches Overlook
09/10/2024
The Silent Saboteur: The Hidden Marketing Problem Seasoned Coaches Overlook
🎧 Episode 10: The Silent Saboteur: The Hidden Marketing Problem Seasoned Coaches Overlook In this episode, we dive into a hidden marketing problem that many seasoned coaches overlook—being too broad in their messaging. I share how this seemingly harmless mistake can silently sabotage your marketing efforts and what you can do to fix it. You’ll hear a personal story about how getting specific in my messaging helped me increase conversions, plus strategies and tips you can use to tighten your message and connect more deeply with your audience. 🔔 Subscribe for more insights and strategies to elevate your coaching business! Website: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use. Timestamps: 00:00 – Introduction 03:15 – Why being too general sabotages your marketing 08:30 – My story of shifting from "client attraction" to specific messaging 14:45 – Common fears about narrowing your message 19:10 – How specificity creates trust and engagement 25:00 – Tangible examples to help you refine your messaging 30:15 – Live Q&A and closing thoughts
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Unlocking Higher Conversions: The Breakthrough Launch Strategy You Need!
09/05/2024
Unlocking Higher Conversions: The Breakthrough Launch Strategy You Need!
🚀 Unlocking Higher Conversions: The Breakthrough Strategy for Your Biggest Launch Success! 🚀 In this episode of the Market Like a Coach podcast, we're diving deep into the powerful strategy that can transform your launch results and skyrocket your conversions. If you've ever felt stuck with low conversion rates or struggled to get your audience fully engaged during your launch events, this episode is for you. Join me as I share a real-life story from my Inner Circle, where we uncovered the secret to taking your launch conversions to the next level. Discover how a simple shift in your coaching approach can make all the difference and why helping your audience see their own mind is the key to creating those coveted "aha" moments. 🔑 What You'll Learn: The common mistake that’s keeping your conversions low How to stop over-teaching and start transforming The exact strategy that’s helped me achieve up to 80% conversion rates How to create content that not only informs but also transforms your audience Don’t miss out on this episode—it could be the game-changer you’ve been waiting for! 👉 Ready to take your launches to the next level? Check out my Inner Circle program and start marketing like a coach: www.angelanaumann.com 🎧 Listen now and get ready to revolutionize your launch strategy! 📌 Timestamps: 0:00 Introduction 1:30 Why launches might be falling flat 4:00 The key to unlocking higher conversions 10:45 Real-life example from my Inner Circle 15:30 Actionable steps you can take today 20:00 Wrapping up and next steps 🔔 Subscribe for more insights and strategies to elevate your coaching business! #Coaching #MarketingStrategy #LaunchSuccess #HigherConversions #MarketLikeACoach
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The Not So Unique Marketing Secret (but often overlooked) that unlocks Faster Conversions!
08/29/2024
The Not So Unique Marketing Secret (but often overlooked) that unlocks Faster Conversions!
The Secret to Boosting Your Coaching Business: Warming Up Your Audience In this episode of 'Market Like a Coach,' Angela Naumann shares the critical, yet often overlooked strategy to improve your marketing: warming up your audience. Angela discusses her personal experiences with failed ad campaigns and low attendance at webinars, highlighting the importance of pre-launch preparation. She emphasizes how nurturing your audience before and between launches can result in higher engagement and conversion rates. Tune in to learn actionable tips on how to warm up your audience effectively and avoid the pitfalls that many coaches face! 00:00 Welcome to Market Like a Coach 00:28 The Overlooked Secret to Successful Marketing 01:15 A Personal Story of Marketing Failure 03:55 Rediscovering the Joy of Launching 09:07 The Importance of Warming Up Your Audience 14:26 Implementing a Strategic Warm-Up Plan 21:08 Final Thoughts and Next Steps 22:28 Closing Remarks and Invitation to Join the Inner Circle Subscribe now for weekly episodes. Leave a Review and tell me what you loved 🩷 Website: *Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records Free for use.
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The Common Content Mistake That's Got Your Audience Scrolling On!
08/22/2024
The Common Content Mistake That's Got Your Audience Scrolling On!
In this episode of the Market Like a Coach podcast, we dive deep into the art of creating content that not only catches attention but also compels your audience to engage. Angela shares her own journey of realizing that good content isn't enough—you need content that’s interesting, relevant, and clear to truly make an impact. From decoding confusing jargon to learning how to resonate with your audience, this episode will help you transform your content into something people can't help but seek out. Tune in to learn how to make your content unscrollable and start turning viewers into clients!
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How Coaches Market Differently
08/19/2024
How Coaches Market Differently
Welcome to the "Market Like a Coach" podcast, where authenticity meets success! Join Angela Naumann, wife of 25 years, boy mom, amateur wine taster, and seasoned content marketing coach, as she shares her journey from hustling pink lipsticks to empowering coaches to market with heart and connection. In this first episode, Angela introduces herself and dives into what it truly means to market like a coach. From her early days in Network Marketing to discovering the power of storytelling at a Vegas convention, Angela's story is packed with insights and lessons learned the hard way. Angela's journey wasn't always smooth. She tried the Bro-marketing route, only to find herself facing financial strain and emotional breakdowns. But it was in these challenging moments that she rediscovered her true calling: building genuine connections and marketing with integrity. With over nine years in the online world and experience helping 50+ 1:1 clients, Angela knows what it takes to stand out and thrive. Through storytelling and real relationships, she has helped her clients double their clientele and cash flow, leaving the 9-5 grind behind for a fulfilling coaching career. Tune in each week to learn how to create a client journey that turns strangers into raving fans. In the next episode, Angela reveals the secret to building trust and safety with your audience, paving the way for consistent client acquisition and business growth. Subscribe now for weekly episodes. Links: Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by Free for use.
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Stand Out in Your Niche: Embrace Your Unique Style and Win Clients
08/19/2024
Stand Out in Your Niche: Embrace Your Unique Style and Win Clients
"Stand Out in Your Niche: Embrace Your Unique Style and Win Clients" In this episode of the Market Like a Coach Podcast, we're diving into how you can stand out in your niche and stop blending in with everyone else. If you're tired of feeling invisible and ready to embrace your unique style, this is the episode for you. We're going to explore real-life examples, share personal stories, and give you actionable tips to differentiate yourself and win over the right clients. So grab your coffee, sit back, and let's get started! You will learn… Embrace Your Unique Style: Personal story of differentiating from competitors. Importance of stepping out of your comfort zone. Share Your Unique Experiences: The deep-sea fishing analogy and different experiences in similar circumstances. Leveraging personal stories to connect with your audience. Confident Marketing: Why mimicking others won't work. Building confidence in showcasing your authentic self. Focus on Your Audience: The importance of making your audience feel seen and heard. Shifting content focus from yourself to your audience’s needs and experiences. Three Essential Questions for Creating Content: Are you sharing unique experiences? Are you confident in showcasing your authentic self? Is your content focused on your audience’s needs and experiences. Subscribe now for weekly episodes. Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records. Free for use.
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5 Reasons Your Audience Craves a Coach, Not Just Another Expert!
08/19/2024
5 Reasons Your Audience Craves a Coach, Not Just Another Expert!
Are you wondering why some coaches are thriving while others struggle to get clients, even though they consistently provide “value”? In this episode, we uncover the 5 Reasons Your Audience Craves a Coach, Not Just Another Expert! Personal Connections: Building genuine relationships that go beyond generic content. Accountability: Holding clients accountable to drive their success. Tailored Advice: Providing personalized, actionable advice that can't be found through a simple Google search. Skill Development: Offering hands-on guidance and not holding back on valuable skills. Supportive Environment: Creating a non-judgmental space that fosters trust and growth. Through engaging stories and practical examples, we'll show you how these five crucial elements distinguish a true coach from just another expert. By the end of this episode, you'll have actionable insights to elevate your coaching practice and attract the clients you deserve. Tune in and transform your approach to coaching! "Friend, you are a coach… and you get to market like one too. Till next time, remember to subscribe for weekly episodes! Subscribe now for weekly episodes. Website: Community: *Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records Free for use.
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When you are Attracting the wrong people! (Hint: It’s not them, it’s you!)
08/19/2024
When you are Attracting the wrong people! (Hint: It’s not them, it’s you!)
Are you struggling with an audience full of the wrong people? In today's episode, Angela Naumann tackles the crucial topic of marketing messaging and its impact on attracting the right clients. Discover how to refine your messaging to align with your offers and effectively communicate with your target audience. Angela shares her personal story of transforming her client acquisition process, providing actionable insights to help you get on track. Tune in to learn why it's not about them—it's about you and your messaging. Key Points: Introduction: Recap of the previous episode on guiding clients through their journey. Introduction to the current episode's topic: attracting the right audience. Story Highlight: Angela's experience of having 13 calls but only signing one client. The shift that led to signing four clients the following month. Identifying the Problem: The core issue is misaligned messaging. How unclear messaging attracts the wrong type of people to events, calls, and groups. Understanding the Impact: The wrong audience doesn't feel seen, heard, or understood. Lack of new clients, questions, and transformations as a result. Fixing the Messaging: Align your messaging with your offers and program. Use storytelling and content to deliver your message effectively. Challenge for the Week: Angela gives you a journal prompt to start helping you refine your messaging. "Friend, you are a coach… and you get to market like one too. Till next time, remember to subscribe for weekly episodes! Subscribe now for weekly episodes. Website: Community:
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Strategic Content for Coaches: How to Attract and Convert Clients
08/19/2024
Strategic Content for Coaches: How to Attract and Convert Clients
Ever feel stuck in your storytelling, relying solely on transformational stories? It's time to expand your storytelling arsenal and get strategic. In this episode, 'From Stuck to Strategic: Expanding Your Storytelling Arsenal,' we'll explore the following key points: Why Transformational Stories Aren’t Enough: Understand why solely sharing transformational stories might be limiting your client attraction and engagement. The Power of Diverse Storytelling: Discover how different types of stories – including those that answer objections and build trust – can resonate more deeply with your audience. Mapping the Client Journey: Learn how to identify and craft stories that speak to clients at various stages of their journey, from stranger to loyal client. Creating Genuine Connections: Find out how to use storytelling to build genuine trust and safety, leading to stronger relationships and better client conversions. Practical Steps to Expand Your Storytelling: Get actionable tips on brainstorming and implementing a variety of stories in your content strategy. Join me as we dive deep into the art of strategic storytelling and elevate your content to attract and convert clients more effectively. Remember, you are a coach, and you get to market like one too! Website: Community: Intro/Outro Music: "Playful music, Cheerful music, Short video music" by White_Records Free for use.
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Harness the Power of Storytelling to Transform Your Marketing
08/19/2024
Harness the Power of Storytelling to Transform Your Marketing
Welcome back to another episode of "Market Like a Coach." In this episode, discover the secret weapon you already possess and learn how to leverage storytelling to create powerful connections with your audience. I'll share my own journey from struggling with bro-marketing tactics to finding success through storytelling. We'll explore why storytelling is essential for building trust, capturing attention, and making your content memorable. Plus, I'll challenge you to start sharing your stories, no matter how simple or personal they may be. This episode is packed with insights and actionable tips to help you market like a coach and transform your client interactions.\ Key Points: Transition from bro-marketing to authentic storytelling The impact of storytelling on building trust and safety Real-life examples of successful storytelling in marketing How to start sharing your stories today Teaser for the next episode: Finding and telling the right stories
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