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Steven Goldbach and Geoff Tuff - Overcoming fatal human flaws in the face of exponential change
10/08/2025
Steven Goldbach and Geoff Tuff - Overcoming fatal human flaws in the face of exponential change
Deloitte’s Steven Goldbach and Geoff Tuff argue that successful leaders don’t wait for certainty—they create it. Drawing on insights from their book Provoke, they explain why bold, incremental moves are more powerful than grand forecasts, and how to overcome the human bias that keeps organizations clinging to the familiar. Two years later, their message feels prophetic: in the AI era, the leaders who thrive are those willing to experiment, adapt, and act decisively amid uncertainty. Key takeaways: Don’t predict—provoke: The future belongs to those who take small, strategic actions that shape outcomes. Overcome human bias: Fear, comfort, and inertia are bigger barriers than technology. Build learning organizations: Reward experimentation and curiosity to stay adaptable.
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