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20% - The Marketing Procurement Podcast

In each episode a guest brings their marketing, procurement or agency perspective to bear on how these three parties sell to, buy from and work with each other, with Blair and Leah trying to get an answer to the question: "How do you 'procure' creativity without killing it?"

info_outline This is Unsustainable w/ Caroline Johnson 11/15/2023
info_outline Marketing Is an Investment w/ Brett Colbert 11/01/2023
info_outline On Creative Effectiveness w/ George Tannenbaum 10/18/2023
info_outline The Path to Great Work w/ Beverley Hammond and Susan Irving 10/04/2023
info_outline Agency Model Innovation w/ Caroline Johnson 09/20/2023
info_outline Tuning Up the Client-Agency Relationship w/ David Meikle 09/06/2023
info_outline Just Say No w/ Niki McMorrough 08/23/2023
info_outline 2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective 08/09/2023
info_outline Madison Avenue Makeover w/ Michael Farmer 07/26/2023
info_outline 2Bobs: Innoficiency in Your Agency 07/12/2023
info_outline The Benchmark Problem w/ Jason Cammorata 06/28/2023
info_outline The Day Everything Changed in CPG w/ Christy Lebor 06/14/2023
info_outline Aligning the Incentives w/ Stuart Dunk 05/31/2023
info_outline The Hidden Cost of Transactional Capitalism w/ Rory Sutherland 05/17/2023
info_outline The Marketing Procurement Academy w/ Magid Souhami 05/03/2023
info_outline Let's Play Fair w/ J. Francisco Escobar 04/19/2023
info_outline Better Relationships = Better Outcomes w/ Kim Walker 04/05/2023
info_outline The End of The Billable Hour w/ Tim Williams 03/22/2023
info_outline Can Agencies Be Consultants? w/ Leo Rayman 03/08/2023
info_outline The Client Bill of Rights w/ Jillian Gibbs 02/22/2023
info_outline Agency Ownership Models Are Everything w/ Tom Lewis 02/08/2023
info_outline The Chaos Culture of Agencies w/ Jack Skeels 01/25/2023
info_outline Be Your Agency's Favorite Client w/ Kathryn Fitzwilliam 01/11/2023
info_outline Pitch-Free for 5 Years w/ Julie Cohen 12/28/2022
info_outline Procurement Are People Too w/ Mike Sutton 12/14/2022
info_outline Grownup Conversations w/ Mike Lander 11/30/2022
info_outline My 1st Negotiation with Procurement w/ Kathie Jones 11/16/2022
info_outline The Truth About RFPs w/ Enrique Cordero 11/02/2022
info_outline The Transformed Procurement Professional w/ Mary Ann Brennan 10/19/2022
info_outline 8 Things Every Agency Says w/ John Gleason 10/06/2022
 
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