Thank You for Understanding

Thank You for Understanding is a podcast hosted by Beth and Marilla featuring candid discussions about the challenges and joys of women running a small business. In that order

Ep 46 | Nipple | Sales 07/03/2025

Ep 46 | Nipple | Sales So...TYFU is ready to make you a deal. Listen to our latest episode and we'll throw in the previous episode for FREE. Okay, okay...they're free all of the time, but some people just love to get something on sale. This week, Beth and Marilla talk about how they feel about PUTTING something on sale. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/37267420

Ep 45 | The Best at Everything | Delegating 06/19/2025

Ep 45 | The Best at Everything | Delegating Owning a small business means hard work, long hours, and lots of stress. Fortunately you can hire good people, delegate some of that work, gain back some time, and sit back and worry about all of the things that might go wrong if you're not personally taking care of everything. This week, Beth and Marilla explore why, with such trustworthy employees, it's still so very hard to delegate tasks in their businesses. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/37065420

Ep 44 | Bottomless Mimosas | Vacations 06/05/2025

Ep 44 | Bottomless Mimosas | Vacations Do what you love and you'll never work a day in your life. That means owning your own business is like taking a permanent vacation, right? RIGHT? This episode, Beth and Marilla talk longingly about taking a real vacation on the eve of Marilla departing for Europe. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/36856820

Ep 43 | Meat Club | Death 05/22/2025

Ep 43 | Meat Club | Death Only two things are certain in life: death and taxes. At TYFU, we never want to be downers, so this week we talk about death. A listener and customer of Beth's suggested the topic. John Edson from Bostrom Farms Butcher Shop and Smokeshop joins Beth and Marilla in the Red Room Studio to talk about the surprising ways death can affect small business owners. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/36642950

Ep 42 | Nepo Baby | Family Planning 05/08/2025

Ep 42 | Nepo Baby | Family Planning Beth raised a child as a small business owner. Our guest this week, Rachel Orlyk, who co-owns Staving Artist in Penn Yan, NY, raised a child as a small business owner. So, the big question is when will Marilla start a family? (Actually, no. That's not the question, and people should stop asking it.) In this episode, we talk about the trials and the joys of raising a family as a small business owner along with a second surprise guest who offers her own first-hand perspective. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/36478945

Ep 41 | Controlled Landing | Exit Strategy 04/24/2025

Ep 41 | Controlled Landing | Exit Strategy It seems like one day, you're opening the doors for the first time, and the next you've been a beloved local institution for decades. People in our hometown of Geneva, NY miss Area Records. Longtime owner Mikel George joins Beth and Marilla to talk about how and when he knew it was time to close up shop and the big and little factors involved in that decision. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/36286990

Ep 40 | Rebel Against Convenience | It's Just Business 04/10/2025

Ep 40 | Rebel Against Convenience | It's Just Business Why sweat the backstabbing, undercutting, competing, copying, litigating, hiring, firing, and quitting when it’s all “just business?” In this episode, , Joe Kennedy of , joins Beth and Marilla to talk about the ethical and emotional implications of a phrase we’ve all heard (and perhaps ever uttered ourselves.) Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/36078790

Ep 39 | You Will be a Millionaire | Gaslighting 03/27/2025

Ep 39 | You Will be a Millionaire | Gaslighting A listener recently wrote in and complimented us on our 10th anniversary of the podcast. We responded that we're only in our 3rd season. They said, no. They're sure we've been running this podcast for 10 years. This week, Beth and Marilla talk about gaslighting from mundane mistakes to alarming accusations. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/35880905

Ep 38 | Daddy Issues | Emotional Labor 03/13/2025

Ep 38 | Daddy Issues | Emotional Labor Sometimes customers come in to buy a book. Sometimes customers come in to refill a jar of spices. Sometimes customers come in and unload a big load of emotional baggage. This week, Beth and Marilla compare notes on the cost of being an accidental counselor to their customers. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/35666875

Ep 37 | Not Cute | Social Media 02/27/2025

Ep 37 | Not Cute | Social Media Are you up to date with all of the cool, new social media platforms? What even ARE all of the cool new social media platforms? This week Beth and Marilla go in depth about social media. What's worked and not worked for them? How much time should be spent using it? And, is it worth it? Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/35447390

Ep 36 | That Party Sucked | Events 02/13/2025

Ep 36 | That Party Sucked | Events TYFU is back with Season 3! We thought about throwing a big party, but events...well...they're a lot. This episode, Beth and Marilla talk about what's good, what's hard, and what's unexpected about putting on events. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/35262690

Ep 35 | We Don't Have an Envelope | Ask Us Anything 11/14/2024

Ep 35 | We Don't Have an Envelope | Ask Us Anything We reached out to you, our listeners, and invited you to ask us anything. You responded. What sordid truths come to light? Listen and find out as we wrap up our second season! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/33922772

Ep 34 | Here for the Jerks | Halloween 10/31/2024

Ep 34 | Here for the Jerks | Halloween Beth isn't a big fan of Halloween. Marilla doesn't really care about it that much either. So, how did we end up with our second annual Halloween episode? Marilla's friend Garrett Coons stopped by to tell us about what it's like to run a haunted Halloween attraction. One thing led to another. Now, we bring you another spooktacular episode! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/33698422

Ep 33 | Nice Costume, Dude | Tourism 10/17/2024

Ep 33 | Nice Costume, Dude | Tourism TYFU comes to you from the Finger Lakes in Upstate New York. Many of our small business neighbors are sustained by tourism even if our community sometimes finds them pesky. In this episode, Beth and Marilla talk to Sean Maher, bar manager of Ledger, who deals with a LOT of tourists visiting his town of Salem, Massachusetts during the spooky season. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/33493452

Ep 32 | Repeat Offenders | Recaps 10/03/2024

Ep 32 | Repeat Offenders | Recaps We've had a lot to say over two seasons of TYFU. But, sometimes we forget a story until much later. And, of course, new stories come our way all of the time. This week, Beth and Marilla revisit some of our past topics with some fresh takes. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/33298952

Ep 31 | I Don't Think About You Ever Again | Weddings 09/19/2024

Ep 31 | I Don't Think About You Ever Again | Weddings From venues, to caterers, to florists a couple's big day can mean big business for small business owners. Weddings aren't an enormous part of Beth and Marilla's annual revenues, so in this episode they welcome Chelsea Leone who has lots of experience making weddings memorable and who has some memorable stories to share. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/33116892

Ep 30 | Game Recognizes Game | Solicitations 09/05/2024

Ep 30 | Game Recognizes Game | Solicitations We stand behind the counter, eager to sell our great products to our beloved customers. Sometimes, that person who walks in the door is there to turn the tables and sell us something. This week, Beth and Marilla talk about how they handle sales people of all kinds in the workplace and offer some observations on some of their do and don't. Oh, and did we mention we'd be happy to sell YOU a sponsorship opportunity on TYFU? Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/32903012

Ep 29 | More from the Garden of Delights | Crushes Our previous episode, Garden of Delights, was pretty sweaty. If you haven't listened yet, check it out now. This is our first two parter as Halie Cosgrove joins Beth and Marilla again to describe the fallout from the incident with "Randy" and how they handled it. Plus, we do talk about the fun side of crushes as well! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/32686637

Ep 28 | Garden of Delights | Crushes 08/08/2024

Ep 28 | Garden of Delights | Crushes Crushes can be a lot of fun, but in the workplace it gets complicated fast, especially between employees and customers. This episode, Beth and Marilla explore what happens when that line is approached, crossed, and sometimes obliterated. We have help from Marilla's store manager from Geneva, Halie Cosgrove. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/32493232

Ep 27 | Not a Podcast for Advice | Incorrect Assumptions 07/25/2024

Ep 27 | Not a Podcast for Advice | Incorrect Assumptions We all use clues to form assumptions about other people. Those assumptions might be based on what type of business someone owns or what kind of car they drive. But our assumptions aren't always 100% accurate. In this episode Beth and Marilla tackle some of the assumptions made about small businesses and their owners. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/32285852

Ep 26 | It's Not a You Problem | Unrealistic Expectations 07/11/2024

Ep 26 | It's Not a You Problem | Unrealistic Expectations We work hard to meet every customer's expectations. We pride ourselves in taking the extra step, so long as the extra step doesn't lead us off the pier! In this episode Beth and Marilla share some very specific and possibly...unrealistic...requests customers make. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/32074457

Ep 25 | You Should Go on Shark Tank | Heard it a Million Times 06/27/2024

Ep 25 | You Should Go on Shark Tank | Heard it a Million Times Stop me if you've heard this one. No...really...stop! Beth and Marilla are no strangers to wit and witticisms they've heard over and over, and they may use a few well worn catch phrases themselves. This week they talk about the things that they've heard (and sometimes said) a million times. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/31893347

Ep 24 | A Rockefeller Situation | Family Business 06/13/2024

Ep 24 | A Rockefeller Situation | Family Business After talking about disasters in Episode 20, Beth and Marilla thought it might be good to talk a little about insurance. Tom Burrall of Geneva's C.S. Burrall & Son, Inc. was happy to come in. All three come from business owning families, and that made for an interesting conversation about the ups and downs of growing up in small businesses. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/31726297

Ep 23 | Good Luck Sleeping at Night | Prices 05/30/2024

Ep 23 | Good Luck Sleeping at Night | Prices Is it pricier to shop small businesses than big box stores? Marilla recently posted a video comparing prices for spices. Her's are a great buy, and she has the receipts to prove it! This week, Beth and Marilla talk about the perceptions and realities of pricing in small businesses. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/31523947

Ep 22 | Crushing Potential for Failure | You Are What You Sell 05/16/2024

Ep 22 | Crushing Potential for Failure | You Are What You Sell You are the face of your small business. But, is that who you REALLY are? In this episode Beth and Marilla explore how much your identify and self-worth are wrapped up in your small business. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/31330427

Ep 21 | The Ick Factor | Etiquette 05/02/2024

Ep 21 | The Ick Factor | Etiquette Gentle listener, it has not escaped the notice of TYFU that we are sometimes witness to behaviors that are contrary to common courtesy. This week, Beth and Marilla address what Ms. Judith Martin calls "the language and currency of civility." Etiquette. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/31077578

Ep 20 | Molly Whopped | Disasters 04/18/2024

Ep 20 | Molly Whopped | Disasters Remember when we talked about the back room being on fire? That's not always a metaphor. This week, Beth and Marilla welcome co-owner Shawna Shell to talk about the unexpected things that happen to a business that rise to scale of disasters. And, this week's 5-Star Review calls for a field trip! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/30876613

Ep 19 | You Look Great in That Hat | Many Hats 04/04/2024

Ep 19 | You Look Great in That Hat | Many Hats So. You're a small business owner. Except you're much more than that. Every day you take on roles you never imagined when you decided to open your own business. In this episode, Beth and Marilla consider the many hats small business owners have to wear. Some fit better than others! Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/30671653

Ep 18 | Two Hypocrites Having Tea | Donations 03/21/2024

Ep 18 | Two Hypocrites Having Tea | Donations 'Tis better to give than to receive and Beth and Marilla receive lots of opportunities to give. In this episode, we talk about donations. It's not as simple as just writing a check to a good cause. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/30469273

Ep 17 | No Questions Asked | Refunds 03/07/2024

Ep 17 | No Questions Asked | Refunds We may accept your return no questions asked, but we still sometimes have questions. This episode, Beth and Marilla discuss returning everything from shaving brushes to bananas and what returns mean to a small business owner. Please share Thank You for Understanding (TYFU) with your friends and be sure to subscribe for future episodes and rate and review us on your favorite podcast platform. Contact us and share YOUR story at . Follow us on Instagram . Like us on . /episode/index/show/393746d3-8130-41f7-9c59-b269d9806264/id/30259238

Thank You for Understanding

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