Will Talks Biz
Failure is the biggest life lesson on how to succeed later. Will Talks Biz encourages entrepreneurs to push through failure and find success within their own businesses by reflecting on the many failures that lead to the win. It can be assumed that anyone that has navigated life with dyslexia, had a business partner leave with all the funds, and yet continued to build successful businesses and write a book has learned a few lessons that many entrepreneurs could benefit from. William Manzanares is the student that wanted to become a business owner, did it, and is now sharing how. Will holds nothing back on those low points so others recognize that those are what make the high points better. This show will break down common myths and setbacks in business and give insight into what Will would do based on his experience as well as the experience and expertise of a variety of guests.
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When It's Time to Walk Away {Pausing the Podcast}
04/10/2024
When It's Time to Walk Away {Pausing the Podcast}
"Quit trying to expand just to expand. Put a pause on that and focus on what you can do well with the people and the resources you have now." Key Moments 01:29 Transitioning from Podcasting to New Business Ventures 03:13 Quitting the Right Way 07:42 Sustainable Business Growth 09:05 External Judgment When Making Decisions 11:14 The Power of a Focused Vision 17:11 Connections and Future Engagements Connect with Will: Book Email: LinkedIn: After nearly two years of the podcast it is time to talk about making the tough decisions of when to pause or quit in business. The decision to step away from a project or job is rarely an easy one. There are times it just makes sense to quit. In fact, quitting is not always negative. It can be a positive and strategic choice. There are times when setting something aside will create room for high-value tasks and projects. As much reward are the podcast has brought us, it make sense to push pause and redirect attention to things that align with our current vision and goals. As exciting as the change can be, it is also easy to get swayed by outside opinions. Especially when they miss the value of knowing when it’s time to walk away. As an entrepreneur I have learned the importance of maintaining focus on high-priority tasks and projects. It is important to evaluate when it may be time to close something up, even temporarily, in order to dedicate attention to new opportunities and ventures. Focus on making a business more efficient and customer-centric, rather than blindly expanding for the sake of growth. Unfortunately, negative perspectives and judgments may arise when making the decision to pause or quit. Those are the times you should seek guidance from trusted mentors and experts, while being mindful of the opinions and feedback received from others. Don’t waste time filtering out distractions that can divert focus from the ultimate business goals and vision. You know why you are making the decision to quit, and that is what matters. Surround yourself with a supportive network that encourages and uplifts you. While this may be the last “new” episode, you can always revisit past episodes. Continue listening and learning from the variety of episode topics. I want to express my deepest gratitude to all the listeners, guests, and contributors who have made Will Talks Biz a phenomenal success. I'm looking forward to the next chapter and the opportunity to continue sharing valuable insights with you all. If you'd like to stay connected or discuss anything related to the podcast, speaking engagements, or other topics, feel free to reach out to me at [email protected].
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How Should Contractors Bill Clients
04/03/2024
How Should Contractors Bill Clients
"You really can show your clients your desperation by your attitude.” Key Moments 00:00 Current Trends in Business Billing 05:21 Contractor Trust and Prepayment 08:27 importance of Clear Payment Terms and Communication 09:57 Effective Communication with Late Payers 12:31 Importance of Professionalism in Billing Connect with Will: Book Email: LinkedIn: How Should Contractors Bill Clients Setting up billing structures and clearly outlining payment terms in contracts can help avoid confusion or disputes down the line. If you have a business model like mine that relies on retail and speaker fees, take time to learn about different billing methods. As an experienced contractor, Cassie has spent time learning about methods to bills clients, particularly using platforms like Stripe for invoicing. It's not just about getting paid, but how you approach billing that matters. Asking for upfront payments from clients is not uncommon. However, there are potential challenges associated with it. When contractors asking for significant upfront payments it impacts the trust being built with clients. Business owners should work on striking a balance between addressing financial security concerns and maintaining a client-friendly approach to payments. Once you set up your system, communication is a key aspect of billing and client interactions. Maintain open and transparent communication throughout the billing process, especially when following up on late payments. Over-communicating about payment structures and potential late fees is a way to ensure clarity. When the inevitable late payment happens, try to approach them with grace and understanding. We cannot stress enough the significance of transparency, communication, and understanding in the contractor-client billing relationship. Make sure to listen to the full episode for more on navigating the nuances of billing clients effectively.
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Becoming the Contractor in Charge
03/27/2024
Becoming the Contractor in Charge
"Contractor in Charge is really about outsourcing what you don't know how to do well and let those who do and are trained to do them, do it for you." Key Moments 05:46 Starting a business requires understanding strengths and outsourcing 09:43 Hire, train, and manage or outsource. Focus on revenue generation, not operations. 10:21 Outsource non-core activities for business success. 15:47 Understanding numbers is crucial for business success. 17:56 Client's success story: from struggling to thriving. 20:18 Discussing future of trades on contractorincharge.com/podcast. Connect with Lynn Website on LinkedIn on LinkedIn Podcast Connect with Will: Book Email: LinkedIn: Becoming the Contractor in Charge As an entrepreneur it is important to know when it is time to outsource key functions. The next step is figuring out how to do it. As a serial entrepreneur that has founded six businesses, Lynn Wise has discovered the impact of incorporating outside experts. That prompted her to found, Contractor in Charge, a successful outsourcing service. Her mission is to help others outsource what they don't know how to do well and letting those who are trained do it for them. From managing leads to full-service accounting, Lynn's company provides essential services that many businesses struggle with. Her advice? Focus on what you do best and seek resources to handle other critical aspects efficiently. Lynn's transparency, focus on delivering quality, and building trust form the secret sauce behind maintaining strong client relationships. Her approach to business is a masterclass in building loyalty and trust. When it comes to hiring, Lynn emphasizes hiring in areas that align with your revenue-generating activities. If you can't manage, train, or hire for a role, outsource it. This approach allows you to focus on what matters most to your business. Essentially, “cash is king." It is important to find ways to earn capital so you are able to align your business with your lifestyle. Overcoming early-stage challenges and understanding demand are crucial for business owners. Lynn's insight on pricing for efficiency is a game-changer. Make sure to listen to this episode. Lynn's success stories are awe-inspiring. From helping a struggling client turn their business around to achieving an 8-fold revenue increase, her expertise in financial management is not to be overlooked. And if you can’t get enough, check out Lynn's podcast, Transforming the Trades. Each episode focuses on the future of the trades, new resources, and technological advancements.
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How to Appropriately Brag About Your Success
03/20/2024
How to Appropriately Brag About Your Success
“Learn from your mistakes. If you keep doing the same thing over and over, and expect great results, you’re going to keep running into failures.” Key Moments 02:43 Crafting messaging using StoryBrand framework's essential. 04:15 Clarity in Marketing Comes Through Trial and Error 09:43 Reframe Success to Focus on Helping Others. 10:38 Oversharing Success can Cause Imposter Syndrome and Consumer Fatigue 13:45 Business Management of Service Pricing and Margins Connect with Will: Book Email: LinkedIn: How to Appropriately Brag About Your Success Success is about more than just bragging. Talking about success is important in business, but you should also be aware of its impact on marketing and brand perception. There are a number of unanticipated pitfalls of using braggadocious content for recruiting employees and attracting customers. It's not just ineffective, it can backfire big time. Success talk can attract the wrong crowd, including the type of people you attract as potential employees. When I was using braggish content to recruit employees it led to some unexpected results. It's not about how long you've been in business, but how you've helped consumers and the value you offer. Focus on tangible impact, not just numbers and years in the game. Shift the focus to storytelling that puts the customer's needs front and center. Highlight how you've added value, solve problems, and foster long-term relationships. That's the real currency. Bragging as a sales tactic can lead to imposter syndrome and consumer distress. Not a good look for entrepreneurs or personal brands. It's time to rethink how we share success and maintain authenticity in our messaging. Stop the cycle of bragging and start emphasizing real impact and solutions. Let the success stories and customer testimonials do the talking. It's all about building trust and genuine connections in the world of business. The personal brand of an entrepreneur is crucial, and it's important not to come across as overly boastful. Consumers are seeking genuine connections and value, not grandstanding. Keeping the focus on serving customers and employees, rather than flaunting financial success, fosters a healthy and authentic business environment. Consider reframing your messaging from bragging about your success to discussing the concrete ways you've helped your customers. Stay humble in the content, shifting the focus from personal success to providing value. Keep your intentions in the right place. Remember, it's all about showcasing how you serve and provide solutions to your customers, not about flaunting your own achievements. Make sure to listen to this full episode for more on how to talk about success without coming off as braggadocious.
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A Discussion on MLMs
03/13/2024
A Discussion on MLMs
"Success is defined by your goals, your aspirations, and things you want to accomplish, not what others tell you is success." Key Moments 04:15 Quick money isn’t always profitable in the long run. 07:52 The lure of get-rich-quick schemes between those that can afford the risk vs. those who can't. 10:52 MLM business model. 13:34 Understanding brand revenue streams and residual commissions. 15:11 Evolution of entrepreneurial enthusiasm. Connect with Will: Book Email: LinkedIn: A Discussion on MLMs If a business opportunity seems too good to be true, there’s a chance it is. Multilevel marketing (MLM) companies are one of the business opportunities that are often questioned. My firsthand experience with MLMs has really opened my eyes to the pitfalls and success that can come when you follow the allure of quick money. There are several things to keep in mind if you are worried about falling into an MLM trap. Make sure you understand where your income comes from. The openness around those questions will help you get a glimpse into the values and ethics of the brand. Still unsure if something is legit or not? Seek feedback from seasoned business owners. That’s not all though. There are several other key takeaways from this conversation: Be cautious of opportunities that promise easy, quick money without tangible value or effort. Success is personal and defined by individual goals, not by others' standards or flashy marketing. When presented with business opportunities, ask critical questions to evaluate the legitimacy and sustainability of the venture. This episode is a must listen if you've ever been approached with a similar business opportunity and are looking for advice or insights from experienced business professionals. Whether you're considering an MLM opportunity or navigating the world of entrepreneurship, it's essential to approach with critical thinking, diligence in research, and a genuine desire to make a positive impact.
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Will Spent $2,500 on What?!
03/06/2024
Will Spent $2,500 on What?!
"The way you respond to those negative reviews, that means more than the negative review itself." Key Moments 01:37 Contractor Challenges in Business 04:11 Offering Money for the Removal of Negative Reviews. 07:58 Poor Handling of Customer Issues and Lack of Transparency 11:17 The Influence of Reviews on Customer Brand Selection 14:36 Bad Experiences May Lead to Negative Reviews. Connect with Will: Book Email: LinkedIn: Will Spent $2,500 on What?! It is not uncommon to encounter challenges with a contractor during a personal building project. However, a recent situation dealing with a difficult contractor left me facing some unanticipated ethical challenges. After a less than favorable experience I was offered $2,500 to remove negative online reviews of a contracting company. This exchange was not only surprising but also raised ethical and legal questions about handling negative feedback. Transparency in business culture is key. How a company handles challenges reflects its values. An ethical approach to customer feedback can elevate the reputation of any business. The offer of compensation for altering reviews is not just unethical, it's an indication of the company's underlying culture. Consumer trust is built on honest interaction and integrity. Culture and leadership directly impact how a business interacts with customers. By prioritizing ethical conduct, companies can foster trust and loyalty, instead of resorting to short-term "solutions". In the world of business, the way a company responds to criticism speaks volumes. While it's acceptable to have flaws, it's how we address and learn from them that truly defines our character. Make sure to listen to this episode to better understand the complexities of customer-business interactions and the evolving landscape of customer feedback in the digital age. There is a lot ot learn from experiences like this. As business owners, consider the impact of online reviews and how you respond to them. Prioritize engaging in thoughtful and ethical customer-business interactions, and to approach online reviews and feedback with integrity. By doing so, we can contribute to a culture of transparency, trust, and ethical business practices.
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Standing Out As An Entry Level Candidate
02/28/2024
Standing Out As An Entry Level Candidate
“In a world where hiring managers, leaders, business owners are flooded with 100, maybe even 1,000 of applications, taking one step further and reaching out directly and making that connection is oftentimes a way to stand out." Key Moments 00:00 Job market challenges, importance of eagerness to learn. 03:55 People will say they read, but don't understand. 07:31 Use social media for research, make personal connections. 11:33 Consider employer, show flexibility, avoid last-minute issues. 13:56 Thank you, go check out Will's business. Connect with Will: Book Email: LinkedIn: Standing Out as an Entry Level Candidate There are a number of ways to stand out as an entry-level candidate in today's competitive job market. Many people think hiring decisions are all about qualifications. In reality, it is also about attitude, initiative, and dedication. Never underestimate the importance of making personal connections, researching the company you're applying to, and demonstrating flexibility as an entry-level candidate. Make a personal connection by going beyond a generic application submission. Reach out directly to hiring managers or business owners. It is a fairly easy way to stand out from the sea of applicants. This personal touch can make a lasting impression and set you apart in the hiring process. Once you get that call for an interview spend time researching the organization. Before an interview, make sure to learn about the position, the company, and its offerings. Demonstrate your knowledge by asking thoughtful questions about the role and the organization. This shows your genuine interest in the opportunity. Be prepared with ways to show willingness to learn and be flexible. Whether through volunteer work, running programs, or other community involvement, showcase your dedication to personal and professional growth. Displaying a proactive and adaptable attitude will make you an attractive candidate for potential employers. Make sure to take a listen to the full episode for more on strategies for young professionals and entry-level workers looking to stand out in the job market. Share this episode for anyone you may know that is looking for actionable advice on how to thrive in their job search and career development.
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Monitoring Your Competition
02/21/2024
Monitoring Your Competition
"A very valuable lesson comes by just identifying customer trends. Chick fil A clearly has capitalized on that trend where customers want fast service, and they want good service." Key Moments 02:33 Theme park industry compeition 04:07 Evolution of personal branding. 08:48 Customer service and experience can fuel competition. 13:39 Balancing continuous-improvement with serving customers efficiently. 18:06 The value of learning from other industries. 21:30 Handling unexpected situations in organizations. Connect with Will: Book Email: LinkedIn: Monitoring your Competition As a leader it is important to be aware of your competition and the impact they may have on your business strategies. Competition in the theme park industry is a great example of the impact of direct rivals, customer loyalty, and market dominance. Monitoring your competition is vital, but the magic lies in understanding how to then make your own business stand out and cater to the needs of your consumers. Whether you operate in the theme park industry or in a completely different sector, you have to know your competition. Understanding who else is out here is what will help make sure you are staying ahead. Identify their strengths and weaknesses to capitalize on opportunities for improvement in your own business. Make sure to strike a balance between learning from your competition and staying true to your business identity. Pay attention to the market and customer needs without fixating solely on your rivals. Staying in tune with your customers will help you provide them with the best possible experience. Don’t let your curiosity cause you to lose focus on customer service. Exceptional customer service remains a key differentiator among competitors. Providing efficient service and creating a friendly atmosphere can contribute to customer loyalty. That is what will ultimately set you apart from competitors, enhancing your business's overall success.
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Content Experts
02/14/2024
Content Experts
“The difference that separates a great event or a great speakers, and everything in between is trying to actually connect to your audience and give them value.” Key Moments 00:00 Importance of focusing on audience value over sales at events. 04:56 Expertise must be backed by real experience. 08:37 Speakers should focus on value-driven content for conference success. 10:05 Seek feedback for learning, growth, and improvement. 14:02 Openly sharing builds trust and relatability. Connect with Will: Book Email: LinkedIn: Content Experts The best way to grow as a content expert is by adding value in presentations and seeking feedback from those you serve. After recent experiences at conferences, Cassie and I both shared disappointment by not receiving the expected value from certain presentations. Part of the problem was a lack of speakers presenting in a way that offers genuine value and connects with their audience in a meaningful way. As a business owner it is important to constantly be seeking and valuing feedback from others. Whether it’s asking for constructive criticism from an audience after a presentation or actively listening to customer feedback in business. Always stay open to learning and growing. Relatability, trust, and storytelling go a long way when connecting with others. People can tell when you have genuine intentions. Don’t set yourself up to a negative reputation by falling short in delivering it. Build a reputation as an expert by sharing authentic experiences and by offering genuine value. When things don’t go well, embrace the lessons from failures and use them to foster growth in business. All of your experiences can help in delivering better presentations, improving customer service, and creating more excellent overall experiences for those they serve. Make sure to listen to this episode for more on how to bring positive impact as a content expert. Remember, learning from mistakes and striving for improvement is the key to success in business.
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Shiny Object Syndrome in Entrepreneurship
02/07/2024
Shiny Object Syndrome in Entrepreneurship
"We can get very distracted from our goals or vision of success just based off of things that we follow and the influences that we listen to. They can cause us to compare and question what we're doing, changing our outlook on success." Key Moments 01:24 Perceptions of success change over time. 04:22 Impacts of Imposter Syndrome. 07:06 The challenge of managing many employees. 10:54 Efficiency and profitability over escaping the business. 13:39 Overcoming business critics and compasion. 19:33 Setting meaningful business goals. Recommendation Get the Book Connect with Will: Book Email: LinkedIn: Shiny Object Syndrome in Entrepreneurship The evolving perceptions of success can become a slippery slope for entrepreneurs. While continuous learning is important, it can also lead to shiny object syndrome. By having a clear definition of success you are less likey to fall into the trap that comes with critiques and comparison. Staying committed to your vision will help limit the shiny objects that tend to distract entrepreneurs from their goals. Make sure to value personal growth as a measure of success. In fact, personal growth really has been my ultimate measure of success in entrepreneurship. Over time my perception of success has changed. Success is about personal development and learning from past mistakes. Never forget the importance of learning from mistakes and growing personally. A big pitfall, or shiny object, in entrepreneurship is around the growth of a business. There is a common notion that the number of employees is a significant indicator of business success. This is incredibly shortsighted. Instead of focusing solely on the size of a team focus on customer impact and profitability. The importance of serving customers and being able to solve their needs is a great measure of business success. Comparing yourself to others can lead to distractions and self-doubt. Instead, set clear goals for yourself and your business. Focus on achieving these goals through well-defined systems, ultimately leading to a sense of fulfillment and achievement. Make sure to listen to the full episode for more on not letting imposter syndrome and comparisons distract you from your vision of success.
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How to Navigate Customer Complaints and Negative Reviews
01/31/2024
How to Navigate Customer Complaints and Negative Reviews
"Clients, customers who have actually done business with your brand will have negative feedback. That's just inevitable. Humans are humans. Your response matters" Key Moments 03:48 Navigating customer service and communication with contractors. 09:08 Responding to reviews impacts future client perception. 09:49 Listen to customers, don't remove negative feedback. 15:57 Encourage happy customers to leave positive feedback. 22:06 Satisfied clients bring in more customers. 23:56 Face honest feedback for improved business culture. 26:53 Recommend reading "The Customer Rules" for customer service guidelines. Connect with Will: Book Email: LinkedIn: How to Navigate Customer Complaints and Negative Reviews Customer feedback is an important part of business growth. Especially when a customer has a frustrating experience. Instead of ignoring an issue and hoping it will go away, it's best to face them. Those moments give you an opportunity to learn valuable lessons that can help you improve the customer experience. Turn a negative review into a positive outcome by actively listening and taking the necessary steps to address the issues raised. This starts with by creating a culture that prioritizes customer service. Businesses can stand out by providing exceptional customer service and handling challenges with transparency and empathy. When negative rewivews come through approach them with humility. It's crucial for businesses to address negative feedback promptly and sincerely. The aim is to resolve issues and learn from the customer's perspective. Ultimately, create a culture of customer advocacy. Companies should nurture a culture where all employees actively listen to and address customer concerns. Everyone should be striving to enhance the customer experience. Listen to the full episode for more on the nuances of navigating customer complaints and negative reviews. Striving for excellence in customer service and proactive problem-solving creates lasting, positive customer experiences.
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Jumping on the Train to Unexpected Opportunities
01/24/2024
Jumping on the Train to Unexpected Opportunities
"You have to have to have the vision. Once you have the vision, once you jump on the train, you take it to the end." Key Moments 02:27 Overcoming dyslexia to start business. 06:58 Perfection can lead to more failure than success 10:51 How to face challenges as an entrepreneur. 13:38 Adults with dyslexia face challenges in school, can find empowerment through technology and entrepreneurial endeavors. Connect with Gerald: Order the book Website: Connect with Will: Book Email: LinkedIn: Jumping on the Train to Unexpected Opportunities In this episode of "Will Talks Biz," we welcome Gerald Rosengarten, the author of "Jump on the Train," a memoir detailing his experiences as a dyslexic entrepreneur. He talks about overcoming obstacles, the power of tenacity, the importance of vision, and why he calls a certain type of long-term profitable idea a "drizzler". Despite having dyslexia, Gerald has embarked on a remarkable 50-year entrepreneurial ride, from humble beginnings in a small NYC apartment to groundbreaking ventures in fashion, real estate, and technology. His candidness about his dyslexia sheds light on the challenges he overcame and how it shaped his unique entrepreneurial approach. His journey exemplifies how leveraging one's strengths and innovative thinking can lead to extraordinary achievements. "Jump on the Train" not only shares Gerald's ventures but also imparts invaluable wisdom for aspiring entrepreneurs. His advice on tenacity, seizing opportunities, and embracing challenges is invaluable for anyone looking to make their mark in the business world. Gerald Rosengarten's story is a testament to the indomitable spirit of entrepreneurship and serves as a beacon of hope for those facing obstacles. Share this thread and let's celebrate the power of resilience, innovation, and the pursuit of dreams! Make sure to listen to the full episode now for more from Gerald Rosengarten on his journey as a entrepreneur with dyslexia, and the inspiration behind his book "Jump on the Train”.
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How to Get Your Products In Front of People
01/17/2024
How to Get Your Products In Front of People
"If you're not willing to listen to your customer, I Say you won't have a company one day because your customer is everything." Key Moments 01:28 Physical product promotion through personal interaction is crucial. 05:30 Entrepreneurship encouragement and advice for Shark Tank style experiences 13:02 Importance of customer feedback for business growth. 15:58 Prioritize customer thinking to grow your business. 19:28 Focus on solving problems, money will follow. Connect with Will: Book Email: LinkedIn: How to Get Your Products In Front of People In-person engagement and adaptability are crucial for brands to thrive. I was reminded of this while visiting holiday festivals where the ability to swiftly change booth setups based on customer flow and engagement led to increased sales. Entrepreneurs should never dismiss the significance of being flexible and continuously seeking ways to improve the customer experience. When initially building a customer base don’t underestimate the value of in-person, tangible experiences. Whether it’s allowing people to get their hands on products or meeting the face behind the brand, these interactions create enriched connections that digital marketing may not fully capture. The blend of marketing efforts and tangible experiences lays a strong foundation for long-term customer relationships. Take your product to local markets and test it. It’s hard to be any more clear than that. Direct feedback from customers provides insights for improvement and even the creation of new offerings. This hands-on approach helps in gauging the market’s response and guides effective decision-making for future product iterations. By having direct involvement with consumers, it paves the way for adapting to their preferences and needs. The key for entrepreneurs is to build a business that is customer-centric and open to feedback. It directly contributes to growth and product development. When participating in in-person events, setting clear goals is essential. Selling out or engaging potential clients are just a couple of examples. Each event becomes an opportunity to learn, grow, and define success uniquely. Goal setting before each event ensures that every engagement is a steppingstone towards business growth and development. Make sure to listen to this episode for a wealth of insights into the power of in-person engagement and adaptability for local brands. Our conversation serves as a reminder that being open to change, consistently engaging with customers, and setting clear goals are essential elements for business success. If you have a story to share, we are ready to hear it. Whether it's overcoming challenges, shaping your business narrative, or simply needing a supportive outlet to talk, the podcast is ready for you. You can email Will at will@willtalksbiz or Cassie at [email protected].
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How to Become Your Own Boss
01/10/2024
How to Become Your Own Boss
“You're thinking about too many outcomes that are negative rather than what is the potential of the upswing of this. Some people can be overly optimistic and fail too, but I'd rather you think about what if it succeeds." Key Moments 01:07 Getting started as your own boss. 04:01 Losing job can lead to starting business. 09:40 Embrace failure, focus on positive outcomes. 11:45 Staying positive helps overcome challenges in entrepreneurship. Connect with Will: Book Email: LinkedIn: How to Become Your Own Boss Every entrepreneurial journey begins with taking the first step. Yet, as exciting as it is, there are a lot of mixed emotions that come along it. It’s a mix of euphoria and dread that comes with being your own boss. Much of that stemming from the realization that you are the one responsible for solving problems and making decisions. Ultimately, the definition of becoming your own boss varies for everyone, so make sure to acknowledge the milestone moments that mark the start of your entrepreneurial journey. An essential hallmark of establishing a business is the influx of revenue. That is often best seen by having tangible financial transactions. It serves as evidence of a viable business. In order to keep that momentum it is important to keep tabs on customer satisfaction. The presence of paying customers indicates a major shift from ideation to action. But that's just the beginning - it's what you do with that money that determines your success. The steps to getting started may seem daunting. Break the process down into a few practical steps. Get a website & company name secured, form an LLC, and set up a business account. Then comes the best part; start selling your product or service. Make sure you also protect yourself and your business by legally covering your entity. Avoid personal guarantees and separate your personal assets. It's all about treating your venture like a business from the get-go. A common fear among prospective entrepreneurs is the 'What If' mindset. It’s important to shift that focus from the negative 'What Ifs' to the positive potential of success. Confront your fears and embrace the potential for success. Often, the fear of failure can be paralyzing, preventing individuals from pursuing their dreams. Embrace the journey, stay positive, and ask yourself, "Why not take the leap?" Make sure to listen to the full episode for more on navigating the world of entrepreneurship and taking the leap to become your own boss. This may be the episode that helps you push through challenges and find success within your own business journey.
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Being Your Own Boss
01/03/2024
Being Your Own Boss
"I hate school. What am I going to do? So I gravitated to business... I just started realizing I was good at it, and it made me feel confident in myself where other areas I wasn't confident." Episode Highlights 01:29 Challenges in entrepreneurship. 04:00 Navigating opportunities to return to corporate jobs. 06:43 Connect with competition, seek support from others beyond your circle. 11:53 Prioritize client relationships. 13:40 Find inspiration to keep going and growing as entrepreneur. 17:36 Entrepreneurship provides power and space for improvement. Connect with Will: Book Email: LinkedIn: Being Your Own Boss Being your own boss offers great reward and challenges. One of the most important parts of the entrepreneurship journey is pushing through failure and finding success. That is not always easy though. The things that make my experience being my own boss worth it are the opportunity to impact young professionals, create a positive work environment, and pursue childhood dreams. Starting a business and being your own boss comes with its fair share of challenges. There is a big need for resilience when confronted with obstacles. You will not always have the answers so seek guidance from those who understand the intricacies of entrepreneurship. There is a lot of value in the lessons from those who have navigated similar paths. This resilience is important not only in overcoming challenges but also in continuously steering the business toward success. One day to build that resilience is gaining a deep understanding your purpose or 'why' in entrepreneurship. Your "why" can keep you going through the toughest times in entrepreneurship. Over time it is very likely that your ‘why’ will evolve and that is okay. Just remember to hold on to your compelling reason that fuels the passion for your business. Having a clear purpose will be crucial when you face toxic mindsets and negative influences. It happens to everyone at some point. Lean into supportive networks and mentorship to help you stay focused on your mission. Their positive guidance is invaluable to entrepreneurial growth. Remember though, inspiration can come from various resources. Find books, podcasts, and interviews with successful entrepreneurs, as a means of gaining motivation and guidance. When you do this you surround yourself with positivity and valuable insights that propel your business forward. The freedom, flexibility, and opportunities that entrepreneurship presents is an undeniable reward. It is nice having the autonomy to pursue interests for personal growth, education, and self-improvement. Too many businesses forget the transformative effect of training and development. Taking the time for personal growth is what will shape your entrepreneurial leadership and the overall success of a business. As you navigate your own path in business, remember to embrace your "why", seek guidance from those who understand your journey, and find inspiration in the stories of successful entrepreneurs. Keep pushing through the challenges and celebrate the rewards of being your own boss. Make sure to listen to this episode for an open conversation about overcoming setbacks, staying resilient, and the rewards of charting your own path by being your own boss.
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Preparing for the End of the Year
12/27/2023
Preparing for the End of the Year
“When you really want something bad enough, you just do it." Episode Highlights 00:00 Wrap up projects and avoid starting new ones in December. 04:51 Analyze overall sales, not just year end. 10:01 Bookkeeping and tax preparation essential for success 12:20 Outsourcing tasks saves me time and money. 15:17 Get support to reach your business goals Connect with Will: Book Email: LinkedIn: Preparing for the End of the Year The end of the year can bring about a number of the challenges and opportunities entrepreneurs face at the end of the year. There is a unique balance between embracing the festivities and tying up loose ends for our businesses. Use the time you have to consider these three ways to set yourself up for success going into the new year. Reflect and Plan: As the year comes to a close, entrepreneurs need reflect on their business' overall performance. Analyzing year-end sales and comparing them to previous years can provide valuable insights. Additionally, setting clear goals and establishing a plan for the upcoming year is crucial for continued success. Strategize Cost Management: During slower times focus on cost-cutting strategies. Analyzing expenses and identifying areas for potential savings can significantly impact profitability. Making informed decisions about necessary investments and operational infrastructure is crucial for sustainable growth. Outsource for Efficiency: Outsourcing non-core tasks, such as bookkeeping and tax preparation, can save time and provide peace of mind. Recognizing the value of investing back into the business, and leveraging expertise where needed, can lead to substantial benefits in the long run. Keep an eye out for our upcoming episode where we'll dive into why Cassie Tucker transitioned her business from an LLC to an S Corp. We cannot wait to share more valuable insights with our audience in 2024. Stay tuned and feel free to reach out with your thoughts or to share your own entrepreneurial stories. Thank you for a great year.
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Share Your Story on the Show
12/20/2023
Share Your Story on the Show
“This is a great platform to share your story to encourage and to uplift others that may be facing similar situations to you." Episode Highlights 00:00 Entrepreneurship, setbacks, and the power of support. 04:42 Consider your audience before sharing personal stories. 10:40 Sharing stories and gaining perspective from others. 13:47 Opportunities to share your story Email Cassie and Will Connect with Will: Book Email: LinkedIn: Share Your Story On the Show There is so much value in people sharing the their experiences and the lessons they’ve learned. Stories of resilience, setbacks, and success always inspire and uplift fellow business owners. This podcast has proven that sharing personal business setbacks can have a profound impact on others. If you're an entrepreneur with a compelling story, this could be a perfect platform for you to inspire and connect with a wider audience. It is okay to have setbacks and failures. They happen. The podcast provides a safe space for entrepreneurs to share their challenges, seek guidance, and learn from others who have faced similar struggles. What is always amazing is how setbacks can propelled you to take risks or connect with influential individuals you otherwise may not have. For me, it was connecting with Lee Cockrell, which lead to valuable mentorship and personal growth. There is a lot of power in opening up and networking. If you have a story to share, we are ready to hear it. Whether it's overcoming challenges, shaping your business narrative, or simply needing a supportive outlet to talk, the podcast is ready for you. You can email Will at will@willtalksbiz or Cassie at [email protected]. Join the conversation by sharing lessons of resilience, collaboration, and taking risks. Your message has the power of uplifting and empowering others in the world of business. Now, that's a story worth sharing.
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The Power of Vulnerability When Storytelling
12/13/2023
The Power of Vulnerability When Storytelling
“When they ask questions, you have to answer truthfully, or they can smell it.” Episode Highlights 00:37 Opportunities to interact with students to answer questions reading. 04:23 Speaking with students on overcoming stigmas, personal growth, competitiveness, and becoming an author. 08:37 Reading for growth mindset, empathy, and fulfillment. 10:20 The power of sharing your story, especially among those with dyslexia or learning differences. 14:08 Focus on adding value to the audience when pitching a speech. Connect with Will: Book Email: LinkedIn: The Power of Vulnerability When Storytelling Have you ever doubted the impact of your own story? Believe it or not, by leading with authenticity and vulnerability you have the power to change lives. The most captivating speakers tell impactful stories that connect with the audience, build credibility, and make a lasting impression. This was once again evident during a recent opportunity speaking to a group of 4th graders. There is a distinct joy that comes from connecting with young minds and sharing relatable stories with them. Their genuine interest and raw questions leave a lasting impression. By sharing my story with young individuals I was able to give them firsthand experience on the value of embracing their unique learning styles and sharing their challenges openly. The time with them was a great reminder of the importance of relatability and storytelling, which transcends age and audience. My advice to aspiring speakers is simple. Practice, seek feedback, and be humble. The journey of sharing your story begins with a genuine desire to make a difference. Everyone has a story worth sharing. When you focus on giving back, providing value, and reaching out to diverse audiences, people will see and feel your commitment to making a positive impact. By writing my own book, "I Can't Read," others have started to understand and embrace different learning styles. Whether you're an aspiring speaker or someone navigating your own challenges , take a page from my book and embrace the uniqueness of your story. Remember that your journey could inspire others in ways you never imagined. Your voice matters. Share it.
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Being an Accessible Leader
12/06/2023
Being an Accessible Leader
“My goal was to make sure I knew what was really happening, not what people wanted me to think was happening." Episode highlights 01:12 Leaders often promote their accessibility and availability, but few take advantage. 05:37 The importance of understanding their problems and being accessible. 06:25 Make contact information available and follow up when they reach out. 11:58 Business growth through accessibility while navigating corporate culture. 12:58 Make life easy for customers, stay connected. 16:59 Tips for success in first job and career. 21:21 Lee’s book "Customer Rules” and online courses at Cockerell Academy. Connect with Lee Buy Lee's Book Connect with Will: Book Email: LinkedIn: Being an Accessible Leader It is such an honor to talk with a very special guest, Lee Cockerell, the former Executive Vice President of Walt Disney World, to discuss the importance of being an accessible leader. Lee shares valuable insights on fostering strong connections and building trust, from engaging with employees and guests to embracing virtual accessibility. His wealth of experience emphasizes the power of accessibility in leadership Lee emphasizes the significance of making oneself accessible to employees, customers, and colleagues. Be accessible and tell everyone you are. Most people don't take advantage of it, so you will not get bothered as much as you think you would. Lee has openly shared his contact information throughout his career. His accessibility leads to genuine connections, and ultimately to valuable opportunities and relationships. When you're accessible, you'll learn things that you may not want to learn, but it's crucial for understanding what's really happening in your business or organization. For example, during his time at Disney Lee learned the pivotal role of accessibility in understanding the reality of business operations, and how it reflects on the guest experience. Accessibility is not limited to physical presence. In today's virtual world, technology like Zoom and regular phone calls can help maintain accessibility and connection with teams and customers. There are many ways to maintain accessibility and connection in a virtual work environment. No matter which way you choose, just remember the importance of staying in touch with employees and customers through varied communication channels. Lee's commitment to creating positive change and empowering individuals from all walks of life is reflected in his book and courses on the Cockerell Academy. His newest course, "Frontline," will bring essential knowledge for success, particularly aimed at frontline employees and aspiring professionals. Check out Lee Cockerell's offerings, including upcoming courses, books, newsletter, and insights on leadership and customer service by visiting his website, leecockerell.com. Remember, accessibility, strong leadership, and commitment to growth are indispensable elements in the pursuit of success. Lee Cockerell's guidance is inspiring and practical for all professionals.
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The Buzz on Will's Side Biz
11/29/2023
The Buzz on Will's Side Biz
“Any product or service brought to the marketplace can succeed if you serve your customers, clients, or guests.” Episode Highlights 02:53 Found a need for more local brands and built a business to address the need. 06:12 Consider the unique offerings for your area. 08:02 Ways to considering selling and marketing your product.. 12:26 Giving employees resources and the freedom to succeed . 15:53 Don’t be afraid to pursue multiple businesses and hobbies. Connect with Will: Book Email: LinkedIn: With the right approach you can turn any hobby or idea into a booming business. This was the case with my honey business. After exploring beekeeping with a friend, I fell in love with the calming experience of being with bees. Honey is the natural outcome of beekeeping, so I decided to create a brand around it. During this episode we talk about to take a unique brand idea and build a business out of it, much I have done. Starting a business based on your interests and hobbies can be incredibly fulfilling. It gives you the chance to combine your love for what you do with the potential for financial success. So, identify what truly excites you and explore how it can be turned into a business opportunity. Starting a business based on your interests and hobbies can be incredibly fulfilling. It gives you the chance to combine your love for what you do with the potential for financial success. So, identify what truly excites you and explore how it can be turned into a business opportunity. Once you have a solid plan in place, don't hesitate to take the leap and launch your business. Start by testing your idea, refining your branding, and gathering feedback from early customers. Remember, it's okay to start small and iterate as you go. Starting a business doesn't always mean having everything figured out from the start. It's a journey of growth and improvement. So even if you don't have a perfect website or a complete brand, take that first step and go for it!
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Mental Health In Business
11/22/2023
Mental Health In Business
“You might feel people are happy that I'm failing. Yeah. They probably are. So find people who are happy that you'll succeed after you fail. Find those people.” Episode Highlights 02:16 Mental health in business is an overlooked topic. 03:29 Challenges in entrepreneur's life and overcoming them. 07:21 Social media reinforces positive images, encouraging happiness. 10:53 Seeking help is crucial for mental health. 14:53 Avoid draining people, focus on leaders. Be a leader to those who want it. 17:28 Seek advice from those who've been through it. 21:28 Gratitude for the open dialogue and importance of sharing experiences. Recommended Books: Connect with Will: Book Email: LinkedIn: Mental Health in Business An often overlooked, yet critical topic, is mental health in entrepreneurship. It’s time for more people to break the stigma and have open conversations about the challenges we face as entrepreneurs and how to overcome them. Cassie and I discuss the importance of seeking professional help, surrounding yourself with positivity, and making positive changes in your environment. It is incredibly important to maintain a healthy balance and find support from others who have been through similar struggles. You don’t have to face it alone. Don't hesitate to seek help from professionals and those who have gone through similar experiences. You're not alone in this journey, and reaching out for support can make a world of difference. Surrounding yourself with positive people and environments can help lift your spirits during challenging times. Choose a network that supports your growth and wellbeing. When you notice negative patterns or feelings of depression and anxiety, take the time to reflect on what may have triggered them. Make positive changes in your life, whether it's through hobbies, exercise, or setting boundaries in relationships and work. Stepping outside, enjoying nature, and engaging in activities we love can be incredibly rejuvenating and help alleviate symptoms of anxiety and depression. Remember, success is not just about finances and accolades. It's about finding balance and fulfillment in all areas of life. Prioritize your mental health and well-being alongside your business goals. Mental health challenges are common. There are resources and communities available to help you through any struggles you may be facing as an entrepreneur.
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Never Argue with the Customer
11/15/2023
Never Argue with the Customer
“in a business, you need to be sure to clarify when you tell employees that something is a rule versus a law versus a restriction or regulation." Episode Highlights 04:38 Confusion is best addressed with an apology by a leader. 08:39 Importance of having respectful conversations with customers. 10:16 Frontline workers vital, customer rules matter. 12:50 Use past mistakes to avoid repeating them. 16:47 Encouraging frontline workers to go above and beyond policy. 19:05 Customer complaints offer valuable insight for improvement. Connect with Will: Book Email: LinkedIn: Frustrating customer service experiences are great reminders of the importance of delivering exceptional service. Recently I had a less than favorable interaction at a store while trying to buy paint. It felt like I was battling with the employee to get what I needed. In that moment, I remembered the rule: "Never argue with the customer." Arguing only escalates the situation and creates animosity between the customer and the business. It's crucial to find a solution and make the customer feel heard and valued. Instead of saying "no," find a way to say "yes" or offer alternatives. While I eventually managed to get my paint, it was not without a lot of frustration and wasted time. And you know what I did? I gave the employee a copy of the customer rules. I hope it helps them understand the importance of exceptional service and learning from mistakes. This experience taught me a valuable lesson: exceptional customer service can make or break a business. It's not just about the product or service; it's about how you make your customers feel. Treat them with respect, listen to their needs, and find ways to exceed their expectations. The next time you encounter a frustrating customer service experience, remember the power of exceptional service. Be the business that stands out, that makes customers feel valued and appreciated. It's not just good for your customers; it's good for your business too.
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Ask Will Building Your Speaking Expertise
11/08/2023
Ask Will Building Your Speaking Expertise
"Passion will trump any mistakes they may see you make." Episode Highlights [00:02:45] Presentation style involves sharing, engaging, and workshopping. [00:04:19] Adapting speeches to audience, using teleprompter and practice. [00:09:21] Avoid using "that" when speaking publicly. Use notes or cards for guidance. [00:10:06] How to keep presentations engaging for audiences. [00:14:27] New topic presentation, excited to share expertise. [00:17:58] Imitate and learn from admired speakers, performers. Connect with Cassie LinkedIn: Connect with Will: Book Email: LinkedIn: Ask Will Building Your Speaking Expertise Anyone interested in public speaking needs to understand effective speaking strategies, including engaging the audience throughout the presentation. During this conversation, Cassie discusses her upcoming presentation and seeks guidance on boosting her confidence, honing her presentation skills, and engaging an audience. The best way to battle nerves before getting on stage is to practice, practice, practice! The more you rehearse your speech, the more confident and fearless you'll become. Practice makes permanent, not perfect. Recording, reviewing, and refining your speeches is essential to eliminate filler words and enhance your storytelling skills. A key to keeping your audience engaged is by embracing the power of storytelling. You can also actively engage the audience through thought-provoking questions and feedback requests. Ask questions, share relatable stories, and leave them wanting more. Remember, passion trumps any imperfections! Once you wrap up your time on stage it's important to shift to post-presentation networking. Leave your contact information and encourage further connections. Aim to strike a balance between leaving them wanting more and overstaying your welcome. Leaving a positive impact can easily be done through effective follow-up. Make sure to listen to this episode for more details around combatting nervousness, addressing filler words, ensuring engaging content, and effective follow-up strategies for speaking engagements.
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The Power of Now
11/01/2023
The Power of Now
"Plan for it, but don’t worry about every possible outcome. You’ll spend more time worrying about every possible thing that could go wrong than just focusing on what you have to do to make it go right." Episode Highlights [[00:01:31] The importance of living in the present and not dwelling on the past or future. [00:04:20] Experiencing anxiety over possibilities and fear of negative impacts.. [00:06:26] Unknowns in entrepreneurship require embracing the present. [00:11:51] Active listening is essential for building relationships. [00:15:55] Having a positive outlook and believing in yourself can lead to positive outcomes. [00:17:34] Unobserved mind causes unnecessary pain. Connect with Will: Book Email: LinkedIn: The Power of Now “"Plan for it, but don’t worry about every possible outcome. You’ll spend more time worrying about every possible thing that could go wrong than just focusing on what you have to do to make it go right." There is a book that has been making waves among successful CEOs and Fortune 500 companies: "The Power of Now" by Eckhart Tolle. I recently reread the book, which focuses on the concept of living in the present moment. Too often we find ourselves dwelling on the past or worrying about the future. This mindset can lead to limiting beliefs, anxiety, and depression. In reality, at this exact moment, there is nothing wrong – and it's a powerful realization. The power comes when you focus on the present, rather than being consumed by future goals and past mistakes. Cassie and I discuss how embracing the now can free us from the anxieties and stresses of things we can't control. By being fully present, we can find peace, clarity, and fulfillment in our lives and businesses. Lifef is fleeting, and it's essential to make the most of the current moment. Setting goals and planning for the future is important, but not at the expense of neglecting the present. If you haven't yet read "The Power of Now" by Eckhart Tolle, we highly recommend giving it a go. It's a powerful tool to help you shift your mindset and find greater peace and productivity in your entrepreneurial journey. Make sure to listen to the full episode to gain a deeper understanding of how living in the present moment can positively impact your business. Shed unnecessary worries and anxieties, focus on what's within our control, and embrace the power of the present moment in our business journeys.
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Optimizing Your Business
10/25/2023
Optimizing Your Business
“The most powerful skill that anybody can have is storytelling. Think back to even your favorite teachers. They were just great storytellers. They made Everything interesting.” Connect with Bryan: Order His Books: LinkedIn: Facebook: Connect with Will: Book Email: LinkedIn: Optimizing Your Business Bryan Eisenberg is a renowned expert in online marketing and business optimization. He recently joined for a conversation sharing insights into how businesses can improve their customer experiences and enhance their conversion rates. As co-founder of Buyer Legends he has firsthand experience with business optimization and impactful ways for companies to improve their customer experiences and conversion rates. Believe it or not, conferences are treasure troves of networking and growth opportunities. They bring like-minded individuals with different perspectives together, allowing you to expand your horizons and connect with passionate business enthusiasts. How do I know? Cassie Tucker met Bryan at a conference and instantly knew he would be a great fit for the podcast. It just goes to show that building connections and sharing stories can open doors to exciting opportunities. Bryan's driving force is helping people. Whether it's a business owner looking to scale up or a senior care agency aiming to provide exceptional care, he strives to empathize with customers and create meaningful experiences. To optimize your business, it's crucial to understand your target audience and their needs. Developing empathy for your customers allows you to create better customer experiences and tailor your offerings to meet their expectations. Building relationships based on understanding leads to long-term success. Contrary to popular belief, physical retail is here to stay. Bryan emphasizes that humans crave connections and great experiences. The challenge lies in providing stellar experiences, something many stores unfortunately lack. In his book, "Brand Like Amazon," Bryan highlights what physical businesses can learn from online giants like Amazon. They should be prioritizing exceptional customer experiences, leveraging technology to enhance offline interactions, and refining their offerings based on data-driven insights. Listen to the full podcast to hear more of Bryan Eisenberg's insights on how to optimize your business like a pro! Remember, networking, connections, and empathy are the keys to success. Let's embrace them and thrive together.
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Juggling Multiple Projects
10/18/2023
Juggling Multiple Projects
“Accountability certainly helps keep you on track for accomplishing whatever your goals are, launching products or ideas that you have." Episode Highlights [00:02:01] Conferences can provide valuable information and networking opportunities. [00:06:57] Set expectations with contractors and hold them accountable. [00:11:49] Improve events through feedback. [00:14:22] Turn hobbies into businesses opportunities. [00:16:47] Growth comes from learning from mistakes, much like athletes. [00:21:31] Recognize the potential for revenue streams from hobby-related activities. Connect with Will: Book Email: LinkedIn: Juggling Multiple Projects The idea of juggling multiple projects is something that many entrepreneurs can relate to. In this episode, Cassie and I talk about the challenges and strategies for staying organized and on track for our goals across different areas of our lives. The key to juggling multiple projects is finding that perfect balance. It is always important to find ways to stay organized and on track when you have a lot happening across different areas of your life. The three strategies we dive into during this conversation are: Setting goals Communication is key Taking action and following through There are many strategies for maintaining focus in the face of multiple projects. No matter how many strategies you use, never underestimate the significance of effectively communicating. There are even benefits to sharing your goals and progress with your team. Building a sense of accountability within your work environment can boost motivation and keep everyone aligned towards accomplishing collective objectives. This episode is a must listen if you often find yourself overwhelmed by all of the projects on your plate. We discuss a number of valuable insights and practical tips that we have found helpful with managing and prioritizing workloads. From setting clear goals to effective communication strategies, you'll gain the tools and inspiration needed to juggle multiple projects like a pro.
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Best Practices for Landing a Job
10/11/2023
Best Practices for Landing a Job
"The biggest and most important thing for any job, but it's especially true with entry level roles, is you need to display a strong bias for action." Episode Highlights [00:02:59] Be selective for the right fit; what to do when candidates ask about areas of improvement. [00:04:21] Investing time in providing candid feedback to others can greatly enhance one's reputation [00:10:26] Teach the skills and let them leave if they want. [00:15:19] Some people offer interesting responses on why they left a job, but the best ones focus on their experience and growth. [00:23:28] Experience isn't everything. Self-motivation is key. [00:24:57] Job rejection leads to self-reflection and growth. [00:29:10] To develop and interviewer mindset read Customer Rules by Lee Cockerell and Motivational Based Interviewing by Carol Quinn [00:31:35] Check out Tim's podcast, World at Work Connect with Tim and his team: Website: LinkedIn: Instagram: Email: Podcast : Book Recommendations Connect with Will: Book Email: LinkedIn: Trying to land a job can feel like an endless hunt with no success. Tim Dyck, owner of Best Culture Solutions, helps people find clarity as an employer or as a job seeker. He shares his expert insights on how to navigate the competitive job market and stand out from the crowd. This conversation is full of best practices for landing a job. One of the key topics we discuss is around giving feedback. It may seem surprising, but feedback can boost your reputation and increase your chances of landing a job. Offering candid and constructive feedback can set you apart from the competition. As Tim points out, investing in feedback, you will strengthen relationships and create opportunities for growth. Don't hesitate to ask for feedback during your interview to show your commitment to growth and improvement. Along similar lines, employers and recruiters must be upfront and transparent with job applicants. By providing clear expectations about the hiring process and how to succeed, you create a positive candidate experience. Amazon's proactive approach of emailing candidates beforehand to introduce their interviewer is a fantastic example. Tim recommends the book "Motivational Based Interviewing" by Carol Quinn for anyone conducting interviews. He says that it serves as a guide for job seekers to understand how interviewers identify the desired mindset in candidates. It was an absolute pleasure having an expert in the field bring such a wealth of knowledge and experience to the podcast. Whether you're a seasoned professional or just starting out, this episode is packed with practical advice to help you stand out in the job market. Make sure to take a listen then share the episode with others it may help.
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Creating the Ultimate Customer Experience
10/04/2023
Creating the Ultimate Customer Experience
"It's unbelievable that companies will spend so much money in marketing and then have an experience that doesn't live up to the invitation, the marketing that they have extended." – Scott McKain We couldn’t be more appreciative to have renowned speaker, consultant, coach, and author, Scott McKain, back to talk about creating the ultimate customer experience. The last time he was with us [Episode 21] he shared how much his journey to get better positively impacts the work he does with other businesses looking to improve. During this conversation, Scott brings his expertise in delivering exceptional customer experiences as shared in his new book, "The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work." Throughout this episode, Scott shares a number of valuable insights and stories that will inspire you to reimagine the way you engage with your customers. In the episode, we discussed: Scott's journey from a small rural community in Indiana to becoming a sought-after speaker and consultant The importance of delivering an ultimate customer experience to stand out from the competition How Scott's personal tragedy shaped his perspective on business and customer service The inspiration behind his latest book and its target audience - the frontline employees who interact directly with customers Scott's unique storytelling approach to educate and inspire his readers Whether you're a business owner, manager, or a frontline employee, this episode will provide you with practical tips and actionable strategies to elevate your customer experience game. Connect with Scott Check out Order the book - Order the book - Learn about Connect with Will: Book Email: LinkedIn: Episode Highlights [00:04:23] Book summary: Customer-focused guide for leaders and frontline. [00:08:05] Customer experience: content over name recognition. [00:10:12] Upbringing and observing good customer experience drove his work. [00:13:40] Caring and going the extra mile strengthens referrals. [00:17:32] Marketing inconsistencies lead to disappointing experiences. [00:20:50] Thrilled about Chrysler buying book for service. [00:24:33] Wrong car park, bill adjusted, great customer service. [00:27:04] Ultimate customer experience website, book sales, coaching, consulting, speaking. Social media: Scott McGain.
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Hiring Strategies to Apply Today
09/27/2023
Hiring Strategies to Apply Today
"Set up clear expectations and standards when a panel is scoring. It makes it fair and consistent for each candidate. At the end of the interviews, you have numbers, and the numbers don't lie." - Autumn Stern There is no doubt that setting up hiring strategies can make a difference for your organization. In an effort to better understand strategies that work, I talked it Autumn Stern, a senior HR analyst and former Disney cast member. She has an extensive expertise in HR, focusing on hiring and retention practices. Throughout our conversation she highlights some of the most common mistakes leaders make in their hiring strategies and how to avoid them. From overlooking "overqualified" candidates to being hesitant about hiring recent college graduates, her advice is practicle and easy to take action on. There were three big takeaways that are important for everyone to hear. First, don't be afraid of "overqualified" applicants. Autumn made a great point that if someone is deemed "overqualified," it means they have the most relevant experience and could be the best fit for the position. Don't dismiss them, give them a chance! Next, embrace college graduates for entry-level positions. Contrary to popular belief, college graduates are eager, motivated, and ready to prove themselves in their first job. They bring fresh ideas and a willingness to learn. Give them an equal opportunity to interview and show what they can bring to the table. And finally, focus on job requirements, not personality. Hiring based solely on personality or a perceived fit within the team is not a fair practice. Instead, focus on finding the best candidate for the job based on their skills, qualifications, and experience. A cohesive team is a result of each team member excelling in their respective positions. Whether you're a business owner, manager, or simply curious about effective hiring strategies, this episode is a must-listen. Autumn's insights provide valuable guidance for hiring success in your organization. Remember, diversity, embracing "overqualified" candidates, and setting fair assessment methods will lead to stronger teams and future growth. Connect with Autumn Linkedin - Connect with Will: Book Email: LinkedIn: Episode Highlights [00:01:48] Common hiring mistakes: overqualified and underqualified concerns. [00:04:46] Personality-based hiring is flawed; overqualification is irrelevant. [00:08:24] Fair panel interviews with consistent grading system. [00:12:18] Servant leadership: putting others first, always helping. [00:15:18] HR promotes work life balance, supports employees. [00:19:33] Entrepreneurship is scary; I need guidance. [00:23:01] Be prepared before starting your business. [00:26:21] LLC vs Corporation: simplicity, liability, and options. [00:27:00] Tax breaks depend on state, consult professionals.
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Creating a Buzzworthy Business
09/20/2023
Creating a Buzzworthy Business
“I believe that you can accomplish anything with passion, imagination, and grit.” Matthew Miller Matthew Miller has always had a passion for the theme park industry. Ever since he was in 1st grade, he dreamed of becoming a roller coaster designer. His passion for roller coaster design, coupled with his determination and hard work, led him to achieve his childhood dream. Matthew is the Senior Director of Technology and Business Development at Orlando Informer, and his impressive resume includes collaborations with major brands like Disney, Universal, Marvel, Warner Brothers, and Google. Alongside his work at Orlando Informer, Matthew is a career coach for young professionals, making a difference in helping others pursue their dreams in the theme park industry. When Matthew shared his desire to become a roller coaster designer he was faced with skepticism from others in his small hometown. Instead of letting that slow him down, he doubled down on his determination to reach that goal and moved to Orlando, the theme park capital of the world. Over time he worked with renowned companies such as Disney, Universal, and Warner Bros. While Matthew no longer designs attractions, he now focuses on business management and ownership in the theme park industry. Despite the doubters, Matthew remained true to his childhood dream and achieved success in an industry he loves. His story is a great reminder that pursuing your passion can lead to a fulfilling career. Matthew's transition from roller coaster design to business management showcases the importance of staying nimble and open to new opportunities. The theme park industry is constantly evolving, and being able to adapt is crucial for long-term success. This conversation with Matthew is a testament to the power of pursuing one's dreams and finding success in unexpected ways. His passion for the theme park industry, coupled with his determination and business acumen, has allowed him to thrive in a challenging and exciting field. This was such an insightful perspective of experiences, lessons learned, and insights into navigating a career in the theme park industry. For anyone interested in entrepreneurship, the theme park industry, or finding purpose in their career, this episode is a must-listen. Connect with Matthew Follow Check Out Follow Subscribe to Connect with Will: Book Email: LinkedIn: Episode Highlights [00:00:24] Theme park professional Matthew Miller joins discussion. [00:06:23] Creating content for official theme park announcements [00:08:22] The value of building long-term relationships on business success. [00:12:18] Being a smaller organization allows for more hospitality and personalized action. [00:15:54] Passion, imagination, and grit shape success. [00:20:41] Embracing what you love leads to diverse opportunities.
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