Choose People Love Pets
"Choose People Love Pets" is a podcast where passion for animals meets the art of leading with a people-first mindset. Join us as we dig into the heart of veterinary medicine, uncovering how taking care of both our furry friends and the humans who love them can transform the field. Expect heartwarming tales, a few pet puns, and plenty of laughs along the way!
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DVM Off Script: Dr. Jack Murray
07/14/2025
DVM Off Script: Dr. Jack Murray
In this episode of Choose People Love Pets, host Brianna Armstrong interviews Dr. Jack Murray, a recent veterinary graduate who has successfully navigated a non-traditional career path. Dr. Murray shares his journey of paying off student loans in just 10 months, launching a luxury dog crate company, and providing in-home euthanasia services. The conversation explores themes of entrepreneurship, emotional resilience in veterinary practice, and the importance of supportive relationships. Dr. Murray emphasizes the need for veterinarians to challenge traditional career paths and pursue what truly brings them joy and fulfillment. Dr. Jack Murray LinkedIn: Murray Kennel Company: Follow for more: FB: IG: LI: Chapters 00:00 Introduction to Dr. Jack Murray's Journey 02:51 Pursuing Dreams and Passion Projects 05:29 Navigating Emotional Well-being in Veterinary Medicine 08:33 Exploring Non-Traditional Veterinary Paths 11:39 The Gratitude of In-Home Euthanasia 14:21 Balancing Work and Life as a Relief Veterinarian 17:05 Transitioning from General Practice to Relief Work 19:58 Building Confidence in Veterinary Practice 23:04 Financial Strategies for New Graduates 25:56 The Importance of Mentorship and Support 28:55 Launching the Murray Kettle Company 32:21 From Idea to Prototype 39:06 Navigating the Challenges of Entrepreneurship 45:11 Embracing Change and Overcoming Fear 50:05 Financial Freedom and Smart Investments 01:04:13 Redefining Success in Veterinary Medicine
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“Is It a Real Problem?”: How to Spot When a Behavior Needs Addressing
06/30/2025
“Is It a Real Problem?”: How to Spot When a Behavior Needs Addressing
In this episode of Choose People Love Pets, Brianna Armstrong, DVM, and Phoebe Valdez, hospital manager and mom, unpack the tricky—but vital—question: How do you know when a team member’s behavior needs to be addressed? They explore: The difference between a bad day and a behavior pattern The importance of early conversations and how to avoid big issues later How to spot red flags like impact on clients, team morale, and culture What to do when multiple people are reporting a concern The value of feedback that leads with care, curiosity, and clarity You’ll hear practical strategies, personal experiences, and a “leadership insider challenge” at the end to help you take action in your hospital this week. 🔍 Key Takeaways: One time = mistake. Two times = message. Three times = pattern. Check your gut—if it’s keeping you up at night, it’s time to talk. Feedback should never be shameful; it should be intentional, compassionate, and values-based. Addressing small things early builds trust and prevents burnout. 💡 Leadership Challenge: What’s something you’ve been tolerating that needs a conversation? Go have it. Follow for more: FB: IG: LI:
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DVM Off Script: Dr. Jill Clark
06/16/2025
DVM Off Script: Dr. Jill Clark
Dr. Jill Clark is on a mission — not to maintain the status quo, but to revolutionize veterinary medicine. In this episode, she shares her winding path from the film industry to founding Ignite, why she’s fiercely dedicated to elevating veterinary receptionists, and how she’s learned to lead with honesty, integrity, and courage. We talk about: The “frozen chicken” moment that launched her vet med career Why CSRs deserve education, recognition, and investment How to fire with compassion — and why it matters Creating cultures where people stay, grow, and thrive The power of magical moments in client experience This episode is packed with wisdom for anyone who cares about leadership, culture, and doing vet med better. Chapters 00:00 Introduction and Personal Connections 03:05 Mission and Revolution in Veterinary Medicine 05:59 Elevating Veterinary Receptionists 09:02 The Importance of Education in Veterinary Practices 12:01 Career Path and Transition to Veterinary Medicine 21:05 Lessons from the Film Industry 28:02 Leadership and Accountability in Veterinary Medicine 35:11 The Importance of Honest Conversations 39:25 Building a Strong Team Culture 41:27 Hiring for Cultural Fit 46:11 Interviewing Strategies for Success 49:52 Creating Exceptional Client Experiences 01:04:54 The Journey of Building Ignite 01:15:46 Expanding Horizons: Innovative Learning Solutions 01:21:40 Setting Boundaries: Preventing Burnout in Veterinary Practice 01:26:18 Cultivating Culture: The Importance of Hiring 01:30:15 Navigating Leadership: The Art of Firing 01:36:02 Core Values: Building a Strong Team Culture Follow for more: FB: IG: LI:
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We Listen, We Judge, We Show Compassion
06/02/2025
We Listen, We Judge, We Show Compassion
In this episode of Choose People Love Pets, Brianna and Phoebe dive into the complexities of judgment, compassion, and client interactions in veterinary medicine. Sparked by a team conversation about hospital values, they explore how judgment is natural—but how we act on those judgments is where our culture is defined. They unpack: Why “not judging” isn’t realistic—and why that’s okay How giving the benefit of the doubt can embody compassion The difference between emotional intelligence and poor behavior (hint: boundaries still matter!) Practical examples of how values translate to day-to-day team behaviors From “compassionate no’s” to redefining what it means to show up for clients and coworkers, this episode is an honest look at what it takes to build a culture rooted in understanding—not perfection Follow for more: FB: IG: LI:
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DVM Off Script: Dr. Cindy Trice
05/19/2025
DVM Off Script: Dr. Cindy Trice
In this inspiring episode, Dr. Cindy Trice joins us to talk about carving your own path in veterinary medicine—and life. From working in film production to becoming a nationally recognized relief veterinarian, Cindy shares how following her instincts (and curiosity) led her to build Relief Rover, co-found Kick It Pajamas, and advocate for mental health and belonging in the profession. Cindy’s story is one of creativity, compassion, and courage. She opens up about her recovery after a traumatic car accident, her cancer diagnosis, and how her personal experiences shaped her approach to leadership and entrepreneurship. This episode is full of powerful reflections for anyone who’s ever wondered: What if the traditional path doesn’t fit? 💡 Key Topics Covered The unexpected path from Hollywood to veterinary school How relief work became a gateway to freedom and opportunity Founding Relief Rover to build community and structure for relief vets Why she launched Kick It Pajamas—and how grief inspired it Facing life-altering events: car accidents, cancer, and what came next The creative edge of veterinary careers The importance of support, self-expression, and showing up as yourself 🔗 Resources & Mentions One website design option mentioned in the episode: 🐾 Connect with Dr. Cindy Trice LinkedIn: 🎧 Listen & Subscribe Subscribe to DVM Off Script on your favorite podcast platform and leave us a review if this episode resonated with you!
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Train Your Clients: Boundaries, Burnout, and the Culture You Build
05/05/2025
Train Your Clients: Boundaries, Burnout, and the Culture You Build
Episode Summary: Nobody teaches you this in vet school — how to train clients. In this episode, Dr. Armstrong and Phoebe dive deep into the unseen impact clients have on hospital culture, team wellbeing, and long-term sustainability. Together, they break down how to set — and stick to — boundaries that shape the clientele you want, reduce burnout, and foster a consistent, supportive environment for your team. From not giving out your personal number, to handling unrealistic expectations around call-backs and fear-free care, they share real examples and actionable strategies for both doctors and CSRs. Plus, they explore how standardizing boundaries across the doctor team protects your culture and makes your hospital a better place to work — and a better place to be a client. Topics Covered: Why boundaries should be part of orientation (for staff and clients) The danger of inconsistency between team members What makes an “ideal client” (and how to attract more of them) Real conversations that build trust — and when to let a client go How boundary-setting reduces burnout and boosts work-life balance Mentioned in this episode: Our upcoming “DVM Off Script” series debuting in two weeks with Dr. Cindy Trice! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Finessing Feedback: Training Your Team to hold each other accountable
04/21/2025
Finessing Feedback: Training Your Team to hold each other accountable
Your team is getting more comfortable giving feedback—awesome. But now comes the next level: finessing those conversations. In this episode, we dig into how to train your team to give feedback that’s not just honest, but helpful. We break it down into three essential questions: Have you done your homework? Is it an individual issue or a systemic one? Are you being intentional with how you deliver the message? And at the heart of it all? Curiosity. Approaching conversations with curiosity instead of assumptions is what keeps feedback constructive—and keeps your culture thriving. Join us as we discuss recent conversations that have helped us keep our team on track and in a positive mindset when it comes to holding each other accountable. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Simplifying Financial Conversations with Pet Parents
04/07/2025
Simplifying Financial Conversations with Pet Parents
Financial conversations in the exam room can be tough — but they don’t have to be. In this episode, we talk about how to simplify these moments by leading with medicine, not assumptions. We break down how to confidently recommend the gold standard, clearly explain the "why" behind your plan, and save the cost conversation for the right time. When budgets come into play, we share tips on how to prioritize care with respect and empathy — including how and when to use low-cost partners. And most importantly, we remind you to stand tall in the value your hospital provides. You’re worth it. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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How Cross Training Impacts Culture & Revenue
03/24/2025
How Cross Training Impacts Culture & Revenue
In this episode of Choose People Love Pets, we explore the benefits of cross-training your veterinary team and how it can transform both hospital culture and revenue. When team members understand multiple roles, they not only improve workflow efficiency but also build stronger collaboration and reduce burnout. We discuss how cross-training fosters a culture of trust, adaptability, and shared responsibility—while also increasing revenue by minimizing bottlenecks and improving client service. Learn practical strategies to implement cross-training without overwhelming your team and start creating a more resilient, high-performing hospital today! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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How Client Service Coordinators Make or Break Your Business
03/10/2025
How Client Service Coordinators Make or Break Your Business
In this episode of Choose People Love Pets, we uncover the critical role Client Service Coordinators (CSCs) play in the success of a veterinary hospital. From setting the tone of client interactions to managing the daily flow of appointments, CSCs are the frontline of patient care and team efficiency. We discuss how a great CSC can elevate the client experience, boost retention, and create a positive work environment—while a poor fit can lead to frustration, lost revenue, and team burnout. Tune in to learn how to hire, train, and empower CSCs who truly make a difference! Shout out to IGNITE (https://ignitevet.com/) founded by Dr. Jill Clark - if you are looking for CSC/CSR training courses, check IGNITE out! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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How Team Referrals & Volunteers Build an Allstar Team
02/24/2025
How Team Referrals & Volunteers Build an Allstar Team
In this episode of Choose People Love Pets, we dive into the power of team referrals and volunteers in building a thriving veterinary hospital. We explore why the best hires often come from within your own network, how trusted team referrals can strengthen culture, and why volunteers are a goldmine for future talent and drive a growth mindset in your business. Learn how to create an environment where employees feel excited to recommend great candidates and where passionate volunteers seamlessly transition into all-star team members. If you're looking to grow your hospital with engaged, mission-driven people, this episode is for you! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Pause, Gather, Empower: Effective Leadership through Thoughtful Feedback
02/10/2025
Pause, Gather, Empower: Effective Leadership through Thoughtful Feedback
In this episode, we explore the impact of thoughtful leadership. We begin by highlighting the importance of gathering all the facts before offering feedback—because what seems like a mistake might actually be a decision made with the best of intentions. We also discuss how taking the time to fully understand a situation can help you avoid unnecessary conflict—sometimes things aren't as big of an issue as they first appear. Finally, we focus on the power of positive reinforcement, showing how you can encourage the behaviors you want to see more of in your team. Tune in to learn how leading with clarity and patience can strengthen your team and build a more positive, productive environment. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Thinking In Bets by Annie Duke
01/27/2025
Thinking In Bets by Annie Duke
In this episode, we dive deep into the book Thinking in Bets by Annie Duke, exploring how the principles of decision-making in poker can be applied to leadership in veterinary medicine. We discuss the importance of embracing uncertainty and making decisions based on probabilities, rather than certainties, to improve outcomes in both business and medical practices. Through the lens of veterinary leadership, we explore how making decisions with incomplete information is a daily reality—whether it's diagnosing a pet's condition or managing team dynamics. We break down Duke's concept of “thinking in bets” and how it can help us separate the quality of our decisions from the outcomes, emphasizing the need for thoughtful, strategic risk-taking in veterinary leadership. Join us as we relate Duke's insights to real-life situations in vet med, from handling difficult client interactions to navigating the complexities of team management, all while improving our decision-making skills and fostering a culture of growth and learning. Tune in to hear actionable takeaways that you can apply to both your practice and leadership journey! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Improving Attendance with Transparency & Empathy
01/13/2025
Improving Attendance with Transparency & Empathy
In this podcast episode, the focus is on fostering a transparent and empathetic work culture by encouraging team members to communicate when they are running late or unable to come in. This practice promotes accountability and helps the team stay informed about staffing needs. It also allows those who are available to quickly pick up shifts, ensuring minimal disruption to operations. By cultivating open communication, the team can work together more efficiently and support one another in a positive work environment. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Lets Redefine What Makes Us Good Doctors / Veterinary Professionals
12/30/2024
Lets Redefine What Makes Us Good Doctors / Veterinary Professionals
In this episode, we explore how being a great doctor in veterinary medicine isn't always about following the gold standard of care. While it's easy to feel we're doing a good job when we can provide the ideal treatment, many limitations—like client budgets, differing priorities, or the pet's specific needs—can prevent us from doing so. Instead, we emphasize the importance of making the best plan within the given constraints and redefining what it means to practice good medicine. By being kinder to ourselves and accepting that perfect care isn’t always possible, we can help alleviate the burnout and compassion fatigue so common in our industry. Compassionate, thoughtful care often means adapting to the situation at hand, and this mindset shift is key to better mental health and sustainable practice. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Competition Drives Camaraderie
12/16/2024
Competition Drives Camaraderie
In this episode, we explore how healthy competition within teams can drive camaraderie and motivation, ultimately leading to a better customer experience. The hosts discuss how friendly competition encourages employees to push each other to perform at their best, while also fostering a collaborative environment where team members support one another. By examining real-world examples, they demonstrate how this balance of competition and cooperation boosts productivity, sparks innovation, and enhances the overall service provided to customers, creating a culture that not only motivates employees but also delivers exceptional customer interactions. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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We Fired A Client
12/02/2024
We Fired A Client
In this episode, we share the tough decision to fire a client for being disrespectful to our team and how we navigated that conversation. We also discuss the importance of not taking negativity personally when clients project their frustrations onto you. Leaning on mentors and colleagues for perspective can help you learn from tough situations and let go of what you can't control. It’s a reminder to prioritize mental health, set boundaries, and protect your team’s well-being. #MentalHealthMatters #ClientBoundaries #TeamWellBeing Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Innovating With Intention
11/18/2024
Innovating With Intention
In this episode, we dive into the concept of "Innovating with Intention"—how to navigate the discomfort and overwhelm that often accompany change, while setting up your team for success. Innovation is crucial for progress, but change can feel daunting, especially when it challenges the status quo or pushes people out of their comfort zones. The episode explores practical strategies for creating an environment where innovation is not just accepted, but embraced. Key takeaways include: Understanding the Why: It's essential to help your team understand the why behind the change. When the vision is clear and the purpose is aligned with the team's values and goals, it becomes easier to embrace new ways of working. Leading with Empathy: Change can trigger fear and resistance, but empathetic leadership can help ease the transition. Leaders must acknowledge and address concerns, offer reassurance, and provide the emotional support that allows the team to navigate the uncertainty of innovation. Setting Realistic Expectations: Innovation doesn't happen overnight. Setting realistic milestones and celebrating small wins can build momentum and help the team feel confident as they move forward. Building a Culture of Psychological Safety: Encouraging open communication and making it clear that failure is a part of the process helps create a safe environment where people feel comfortable experimenting and trying new ideas. Empowering Team Members: Involving team members in the decision-making process and giving them ownership of the innovation journey can foster a sense of commitment and excitement. Accepting the Discomfort: Change is inherently uncomfortable, but with the right tools and mindset, discomfort can be transformed into an opportunity for growth. Leaders who model resilience and adaptability inspire their teams to do the same. The episode emphasizes that while innovation can be challenging, it is also an exciting opportunity for growth. By leading with intention, fostering open communication, and prioritizing empathy, leaders can guide their teams through the uncertainty and toward a successful, forward-thinking future. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Creating Self-Sufficient Teams Through Empowering Problem Solving
11/04/2024
Creating Self-Sufficient Teams Through Empowering Problem Solving
In this episode, we explore how to create self-sufficient teams by empowering problem-solving skills. We highlight the importance of trust and autonomy, skill development through training and mentorship, and collaborative approaches that leverage diverse perspectives. Balancing freedom with accountability is essential, alongside continuous feedback mechanisms for learning and growth. Ultimately, we provide practical tips for leaders, showing that empowered teams enhance problem-solving capabilities and boost overall morale and productivity. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Euthanasia's Cultural Influence
10/21/2024
Euthanasia's Cultural Influence
In this episode, we delve into the emotional impact of humane euthanasia on the veterinary hospital environment. We unpack how a candid team discussion helped alleviate tension and allowed us to share coping strategies. Our goal is to raise awareness of the unique challenges associated with humane euthanasia in our work, ensuring that no one feels alone on this journey. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Fail Forward with Psychological Safety
10/07/2024
Fail Forward with Psychological Safety
In this episode, we dive deep into the concept of psychological safety and its critical role in fostering a productive team environment. We discuss how creating a space where team members feel safe to express their thoughts, ask questions, and admit mistakes can lead to greater collaboration and innovation. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Social Media & Hiring Strategy: 2 Beers and a Puppy
09/23/2024
Social Media & Hiring Strategy: 2 Beers and a Puppy
In this expisode, we explore the transformative power of creating social media videos as a team, highlighting how this fun and collaborative endeavor has fostered camaraderie and joy, making it a bonding experience rather than just a task. We also introduce a unique hiring strategy, “2 Beers and a Puppy,” which emphasizes character traits that enhance a positive workplace culture, focusing on identifying trustworthy qualities in applicants to ensure they align with our team’s values. Join us for insights, laughter, and a look at how prioritizing fun can truly transform teamwork! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Resumes & Team Appreciation
09/09/2024
Resumes & Team Appreciation
The focuse on this episode is around how to best select resumes so you can interview high performing culture candidates to the best of your ability and ways to show appreciation to the team you end up choosing! Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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HEB Part 2: Selecting, Cultivating, and Maintaining Leaders
08/26/2024
HEB Part 2: Selecting, Cultivating, and Maintaining Leaders
This episode explores the unique challenges of selecting, training, and motivating leaders. It emphasizes the importance of choosing leaders who align with an organization's culture and values, noting that young leaders prioritize purpose, flexibility, and personal growth over traditional incentives. The episode highlights the need for personalized training and continuous feedback to engage these young leaders effectively. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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It's Okay To Fire Your Client
08/12/2024
It's Okay To Fire Your Client
In this episode we explore the importance of setting and enforcing clear boundaries with clients to protect your veterinary hospital's culture. We discuss how removing problematic clients can enhance workplace morale and create a more enjoyable environment for your team. Real-life stories illustrate the positive impact of these tough decisions. Tune in to learn how prioritizing your team's well-being fosters a culture of trust and support. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Lead By Example: Roaches and Personal Hygiene
07/29/2024
Lead By Example: Roaches and Personal Hygiene
In this 'Lead By Example' (LBE) episode, we explore two challenging scenarios in a veterinary hospital setting. First, we discuss a situation where a client brings roaches into the appointment, providing strategies on how to professionally and tactfully address the issue while ensuring the health and safety of the hospital environment. In the second scenario, we cover the delicate topic of talking to a team member about their body odor, offering tips on how to approach the conversation with sensitivity and respect to maintain a positive and comfortable workplace atmosphere. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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HEB: Retention through Transition with Sakura Kale
07/15/2024
HEB: Retention through Transition with Sakura Kale
In this episode, discover how HEB, a Texas based grocery store company, successfully retains employees through leadership transitions and what veterinary medicine can learn from this approach. We interview HEB leader, Sakura Kale, who has worked for 18 years with this nationally top ranked company for culture. We compare and contrast HEB's approach with that of veterinary medicine, highlighting lessons that can be adapted to improve leadership transitions and reduce turnover in veterinary hospitals. Submit experiences you would like us to unpack in our Lead By Example episodes here: Follow for more: FB: IG: LI:
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Defining Culture, Leadership and Values
06/26/2024
Defining Culture, Leadership and Values
In this episode we define culture and leadership in veterinary medicine, the discussion revolves around various leadership styles, emphasizing the importance of effective leadership in creating a positive hospital environment. Submit experiences you would like us to unpack in our Lead By Example episodes here:
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Trailer-About Us
07/01/2024
Trailer-About Us
Introducing your hosts: Dr. Brianna Armstrong and Phoebe Valdez. Together, Brianna and Phoebe explore the intersection of leadership and culture in veterinary medicine, sharing stories, strategies, and practical tips to empower both seasoned professionals and those just starting their journey in this fulfilling yet demanding field. Reach out to us at:
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