info_outline
Lost in Translation: Navigating Podcast Advertising Terminology
09/04/2025
Lost in Translation: Navigating Podcast Advertising Terminology
In this episode, host Angela Stiveson, Director of Ad Operations, ADOPTER Media, is joined by audio industry veteran Marques Pfaff, Managing Partner: Amplitude Media Partners & Co-Founder: RAM Media Services for an insightful conversation about one of the most persistent challenges in podcast advertising: terminology. They explore common misinterpretations of terms like DAI, baked-in, faked-in, and embedded ads, and how these differences impact everything from execution to attribution and renewals. Listen in as Angela and Marques explore how clearer language and standardized definitions can help align ad ops, buyers, and publishers, ultimately leading to better campaign performance and stronger results. If you’re an ad ops professional, marketer, brand, host, or publisher this episode is sure to hit home!
/episode/index/show/546422cf-3675-4373-86b1-f1aec90921d0/id/38086910
