Own Their Phones
An independent restaurant owner and marketing CEO join forces to teach you how to drive sales through your customer's phones.
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The Sad Reality For Restaurant Owners In 2023
04/05/2023
The Sad Reality For Restaurant Owners In 2023
In this episode of Own Their Phones, we dive deep and examine why some business owners continue to disregard the importance of social media. It's a fact - people are constantly glued to their phones! So how come so many establishments still haven't taken advantage of platforms like Facebook or Instagram? Shawn and I are going in-depth to figure out exactly what stands between them and success. Drop your screen time and top consumed apps in the comments below👇 Ready to level up your restaurant’s marketing game? Check out the links below: Check out more episodes of Own Their Phones @ www.owntheirphones.com restaurantmarketing #restaurantownertips
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If You Confuse - You Loose
03/22/2023
If You Confuse - You Loose
Today on the show, we will dive into how frictionless customer experiences are revolutionizing the restaurant industry. Google and Toast have brought us to a whole new level of convenience with their easy ordering approach - find out why this cutting-edge technology is essential for driving more sales in your business!
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Why First Impressions Matter In Your Restaurant!
02/15/2023
Why First Impressions Matter In Your Restaurant!
As an independent restaurant owner, making the right first impression can make or break your success. Shawn reminds us that sometimes our own eyes become numb to what's going on inside our four walls; from dirty entranceways and thrown-out cigarettes, it doesn't take much for customers to be turned off before they've even opened the door! His advice? Get a secret shopper- someone who sees everything with fresh eyes and is sure to spot exactly what needs changing when we don't always see ourselves. Don’t forget - like comment & subscribe! Ready to level up your restaurant’s marketing game? Check out the links below for all the essential tips and tricks! Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Why Point-of-Sale Ordering Is the Future of Independent Restaurants!
02/08/2023
Why Point-of-Sale Ordering Is the Future of Independent Restaurants!
Restaurants can now offer their customers a more tailored experience with the power of point-of-sale ordering. Services like Toast allow for smoother transactions and provide business owners access to essential customer data which enables deeper connection and understanding between them and those who frequent their establishment! This also eliminates incorrect orders, and speeds up service times, allowing everyone involved in the restaurant process to feel special - no matter how small or large it may be. Ready to level up your restaurant’s marketing game? Check out the links below for all the essential tips and tricks! Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Why You NEED To Segment Your Email Database As A Restaurant Owner
02/01/2023
Why You NEED To Segment Your Email Database As A Restaurant Owner
How do you make marketing personal? Are you talking to your entire database? Well talking to everyone all at once is the best way to lose everybody! It's time to unlock the power of segmenting your database. On this episode of Own Their Phones, Shawn dives into how big businesses like Amazon build personal relationships through their segments and gives examples for restaurant owners that can help them create that same connections-all without talking to everyone at once! Ready to level up your restaurant’s marketing game? Check out the links below for all the essential tips and tricks! Check out more episodes of Own Their Phones @
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Want More Catering Business? Here's How to Get Amazing Leads
01/18/2023
Want More Catering Business? Here's How to Get Amazing Leads
Join us for this episode as we explore one of the most valuable aspects of restaurants-- catering. While it may not seem like a critical part, restaurant owners often overlook how important good lead acquisition can be to successful catering services. We'll show you why 50 guests or 100-it doesn't matter- pre-event payments mean big wins in your bottom line and demonstrate just how crucial quality leads are when building out your restaurant's success through its event management side! For more restaurant marketing content, follow the links below: Check out more episodes of Own Their Phones @ www.owntheirphones.com
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How to Engage Your Customers with Facebook Polls | Social Media Marketing Strategy
01/05/2023
How to Engage Your Customers with Facebook Polls | Social Media Marketing Strategy
Do your customers have a favorite dish that's no longer on the menu? Don't leave them wondering - empower them with their voice! Join Shawn and I as we explore what it takes to provide extraordinary customer service. We'll show you how utilizing tried-and-true methods, such as Facebook polls, can lead to stunning results for guests and business owners. Tune in now for this remarkable experience of Own Their Phones where everyone has something crucial to say about success stories rooted in quality communication! For more restaurant marketing content, follow the links below: Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Growing Your Restaurant With An Implementer!
12/30/2022
Growing Your Restaurant With An Implementer!
On the latest Own Their Phones podcast, myself and Shawn examined how an implementer plays a crucial role in bringing success to any business. We discussed David Scott Peters' advice on selecting the right personnel for your establishment which could take you from surviving to thriving! Tune into our show for some key tips about hiring practices, perfect positioning - it may just be what's needed to skyrocket growth at your restaurant. For more restaurant marketing content, follow the links below: Check out more episodes of Own Their Phones @ www.owntheirphones.com
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How to Increase Restaurant Profitability by Celebrating Your Loyal Customers
12/21/2022
How to Increase Restaurant Profitability by Celebrating Your Loyal Customers
In this episode of Own Their Phones, we uncover the secret to success in the restaurant industry: appreciating your most loyal customers! With Shawn fresh off a visit to Boston with his POS vendor Toast, he explains why recognizing super fans is essential for driving long-term profitability. Tune in now and find out how you can start creating meaningful relationships with patrons so you never have an empty seat at night again! For more restaurant marketing content, follow the links below: Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Own Their Phones - Episode 13 - Investing in your restaurants marketing will benefit you for years!
11/22/2022
Own Their Phones - Episode 13 - Investing in your restaurants marketing will benefit you for years!
It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about why you need to invest in your restaurant marketing plan and stay focused! Your success won't happen overnight, but if you hold the line the results will come. Shawn and I both understand that we don't have all the answers yet but investing in your media and marketing isn't something to delay. Shawn even shares a story about how a video he published years ago is still converting new clients! Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Own Their Phones - Episode 12 - Get Comfortable Being Less Than Perfect!
11/16/2022
Own Their Phones - Episode 12 - Get Comfortable Being Less Than Perfect!
It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about critical tools to any entrepreneur. You can expect to hear about: - Turning your marketing strategy into a multi-prong approach in 30 days - Capitalizing on monthly events. - The greatest tools an entrepreneur can harness - Learning to create less-than-perfect content and being happy with it. - Much more. Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Own Their Phones - Episode 11 - Don't ignore these customers!
11/10/2022
Own Their Phones - Episode 11 - Don't ignore these customers!
We're back with another episode of Own Their Phones! In this episode we have a GREAT question- why aren't restaurant owners responding to ALL online reviews instead of just the negative ones? Shawn makes a great point when he says that restaurant owners/employees have no issues responding to all reviews or complaints in person but sometimes struggle in the digital hospitality space. You wouldn't ignore a compliment in person, so why would you do it online? Shawn also goes into some best practices for those restaurant operators that want to take their digital hospitality to a whole new level! Check out more episodes of Own Their Phones @ www.owntheirphones.com #mattplapp #otp #calibbqmedia
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Own Their Phones - Episode 10 - No Brainer Solutions
11/03/2022
Own Their Phones - Episode 10 - No Brainer Solutions
Welcome back to another episode of Own Their Phones. I'm joined once again by my podcast partner, Shawn Walchef. Recently, my wife and I went to a local Mexican restaurant and we were greeted at the door with a sign that read "sorry, no alcohol." Mexican food without margaritas is NO BUENO! I knew what this meant...the restaurant had not paid their sales tax. "We're restaurant owners, not CPA's." Enter Davo Sales Tax, a no brainer digital hospitality solution for restaurants that will help owners with daily sales tax collection. With Davo, you never have to worry about behing behind on your taxes or being stripped of licenses. Listen to all the amazing benefits of Davo and becoming stress free at tax time.
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Own Their Phones - Episode 8 - Attracting The RIGHT Employee!
10/07/2022
Own Their Phones - Episode 8 - Attracting The RIGHT Employee!
It's time to Own Their Phones! My podcast partner, Shawn Walchef, joins me and in this episode, we will be talking about what it takes to attract employees! Most restaurants nowadays complain that "no one wants to work". Some people think this is a new phenomenon, but it has been happening for decades. It's not that people don't want to work... They don't want to work for you! In this episode, we dive into why people don't want to work for you, and how you can create a more attractive job listing that gets the attention of the right candidates. Check out more episodes of Own Their Phones @ ————————— Like, Comment and SUBSCRIBE to stay up to date on every new episode of Own Their Phones! ————————— Check out my other channels for more restaurant marketing tips!
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Own Their Phones - Episode 7
09/26/2022
Own Their Phones - Episode 7
It's time to Own Their Phones! As always I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about funneling your audience through your social media database and then turning them into customers within your four walls. You can expect to hear about: - New approaches to old social media marketing. - Shawn's new venture at Snapdragon Stadium. - Creating an effective campaign for events. - Creating and funneling your audience. - Much more. Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Own Their Phones - Episode 6 - Get In Front Of The Camera!
08/31/2022
Own Their Phones - Episode 6 - Get In Front Of The Camera!
It's Wednesday which can only mean one thing... It's time to Own Their Phones! I'm joined today by my podcast partner, Shawn Walchef and in this episode, we are going to be talking about getting out in front of the camera and the importance of creating content that tells your brand's story. You can expect to hear about: A refresher on who we are. The advantages restaurant owners have in today's digital age. The platforms you need to be on TODAY. The importance of telling your brand's story. How everyone plays a role on social media. Much more. Check out more episodes of Own Their Phones @ www.owntheirphones.com
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How are you using your customer data?
08/08/2022
How are you using your customer data?
How are you using your customer data? In this episode of Own Their Phones, Shawn and I dive into the Digital Hospitality Tech Stack and break down some of our favorite and most useful applications! Learn more about: - The Digital Tech Stack and how it applies to the hospital industry - How restaurant owners should design websites - Time-saving applications you need to be using - How to use the customer data you're collecting Check out more episodes of Own Their Phones @ www.owntheirphones.com
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Offer Your Customers Something FREE!
08/08/2022
Offer Your Customers Something FREE!
Don't be afraid to offer your customers something for FREE! In this episode of Own Their Phones, Matt & Shawn dive into awakening the beast of Digital Restaurant Marketing. Check out episode one of Own Their Phones @ www.owntheirphones.com
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Shawn Neglected 25,000 People?!
08/08/2022
Shawn Neglected 25,000 People?!
The day is here! The premiere of my new podcast series with Shawn Walchef, CEO Of Cali BBQ Media! Tune into this FIRE episode jam-packed with actionable items to own your customers’ phones! The Own Their Phones Podcast is focused on the journey of a new partnership I have formed with Shawn. We have started this podcast for one main reason - To help you own your customers' phones. Practicing the tactics we preach will play a huge role in your success as a business owner and this podcast will show you that firsthand as we dive into Shawn’s BBQ restaurant.
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