AI Knowhow
AI Knowhow is a podcast tailor-made for business leaders navigating the transformative world of artificial intelligence. In this evolving landscape, adapting the way we steer our businesses is not just about maintaining a competitive edge, but also aligning our AI strategies with our core values and vision. Each week, Courtney Baker teams up with Knownwell executives David DeWolf, Mohan Rao, and Pete Buer to bring you dynamic, insightful, and actionable episodes that are crafted to assist executives in translating this groundbreaking technology into viable business solutions. Our mission is to aid you in maneuvering through this AI-centric world, offering guidance and clarity on the changing dynamics of the workspace. Every episode includes experts, scholars, and practitioners specializing in AI implementation and ethics. We also hear voices from diverse fields to present a rounded picture of the potential opportunities that AI brings to the table. And, of course, we also feature visionary executives who will share their success stories of using AI to revolutionize their businesses. Brought to you by the team at Knownwell: www.knownwell.com/podcast
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Scaling AI: How AI Can 10X Your Business
01/20/2025
Scaling AI: How AI Can 10X Your Business
What if AI could reduce a three-month project to just three days? In this episode, Knownwell CMO Courtney Baker explores how AI is reshaping professional services with the help of CEO David DeWolf, CPO Mohan Rao, and NordLight CEO Pete Buer. Pete sits down with Matt Pasienski, CEO and co-founder of , to discuss AI's evolution from simple tools to intelligent copilots and the rise of autonomous agents. Matt shares insights from his journey as a services CEO and how Pact is building AI-driven project management copilots. They dive into the implications of AI on management, accountability, and value chain variability, including how copilots can surface risks, identify new opportunities, and transform business operations. Later, the panel dissects Matt’s takeaways, reflecting on the balance between efficiency and effectiveness in AI adoption and the cultural challenges of integrating AI at scale. They also explore how leadership can act as the "agent core" to navigate the mismatches that arise when parts of the organization move 10x faster. In the AI in the Wild segment, Pete and Courtney discuss Ai-Da, the humanoid robot artist whose painting of Alan Turing recently sold for $1.1 million at auction (). The work Ai-Da is capable of producing, and the team it took to create her, challenges our assumptions about creativity and AI’s role in art and innovation. Ready to stop losing clients and surprise churn? Visit to learn how our tools can help professional service firms transform customer retention.
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Scaling AI: Using AI to Scale to $250M and Beyond
01/13/2025
Scaling AI: Using AI to Scale to $250M and Beyond
What does it take to scale a technology services firm to $250 million and beyond in 2025? In this episode of AI Knowhow, Knownwell CEO David DeWolf and CEO Pete Buer share invaluable insights from their own journeys of scaling firms to exponential growth. They also explain just how AI is rewriting the rules. David and Pete delve into the challenges that tech service leaders face as they move from linear scaling to a steeper revenue curve. From the hunt for "gold-plated unicorn" talent to managing bespoke and complex delivery models, they unpack the unique obstacles and offer solutions rooted in AI. They explain how AI can streamline operations, elevate client relationships, and help leaders focus on strategy—not just survival. This episode also explores four game-changing strategies, including AI-driven commercial intelligence, which enables firms to identify client risks and opportunities earlier than ever. You’ll also hear why top-down AI adoption, combined with value-stream mapping, is critical to achieving transformative, not incremental, change. Watch this full conversation at .
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Scaling AI: Why Your Path to Growth Requires Agentic AI
01/06/2025
Scaling AI: Why Your Path to Growth Requires Agentic AI
Are you ready for AI that doesn’t need instructions? And if AI shifts from being an order-taker to an order-maker, what does that mean for how we interact with it? Welcome to 2025! In this special New Year kickoff episode, we dive into the transformative power of Agentic AI, launching the year's first themed series on Scaling with AI. This episode features a compelling discussion with , New York Times bestselling author of The Disruption Mindset and Winning with Generative AI: The 90-Day Blueprint for Success. Charlene talks with Pete Buer about why 2025 is set to be the year of Agentic AI and provides powerful examples of its impact across industries—from healthcare to consulting services. She shares how businesses can use AI agents to eliminate bottlenecks, streamline decision-making, and gain a competitive edge. Following this, Knownwell Chief Marketing Officer Courtney Baker is joined by Knownwell CEO David DeWolf and Chief Product and Technology Officer Mohan Rao. Together, they react to Charlene’s insights, comparing the AI revolution to the Industrial Revolution and exploring the leadership challenges in navigating this shift. The panel discusses how Agentic AI will redefine knowledge management, enhance CEO effectiveness, and shape the future of leadership. 2025 can be the year where AI helps you scale your business to the next level. Go to to sign up for our beta.
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4 AI Strategies and Tactics to Deploy in 2025
12/16/2024
4 AI Strategies and Tactics to Deploy in 2025
What AI strategies and tactics should you prioritize in 2025? And how can executives inspire their teams to embrace AI? In this episode, Knownwell's Courtney Baker is joined by CEO David DeWolf, Chief Product Officer Mohan Rao, and NordLight CEO Pete Buer to outline four key AI strategies every leader needs: adopting an AI-first mindset, fostering human-AI collaboration, leveraging predictive analytics, and prioritizing user experience in AI tools. David, Mohan, and Courtney share actionable insights for embedding AI into your organization's workflows. Special guest Christian Madsbjerg, author and co-founder of the Human Activity Research Laboratory, joins Pete to discuss putting humans at the center of AI efforts. From longitudinal studies in Brazil to reshaping relationships with technology, Christian reveals why balancing innovation with human impact is critical as AI evolves. Ready to power your company's success in 2025? Visit to sign up for our beta waitlist. Watch this episode on YouTube:
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Predictions for AI in 2025
12/09/2024
Predictions for AI in 2025
Did David DeWolf’s bold 2024 AI predictions hold up? And what’s next for AI in 2025? Join Courtney Baker, Knownwell CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao as they recap last year’s forecasts and dive into fresh predictions for the future of AI. From advancements in AI-first enterprise products to the rise of agentic AI, our panel explores what’s real, what’s hype, and how businesses can prepare. Special guest Andrew Abela, author of and Dean of the Busch School of Business at the Catholic University of America, joins Pete Buer to discuss how AI can complement human virtues, foster better decision-making, and help us grow into our best selves. His insights on humanity and technology offer a powerful perspective on aligning progress with purpose. All that PLUS, in a brand-new segment "Secret Agent Man," Pete breaks down the emerging wave of agentic AI. Learn how AI agents could revolutionize team structures and workflows, and why executives need to start planning for these autonomous tools. Don’t miss out on this exciting episode filled with retrospectives, bold forecasts, and actionable insights. Find out more about Knownwell’s AI platform at Knownwell.com and start transforming your business today: Watch this episode on YouTube:
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How LLMs Actually Work
12/02/2024
How LLMs Actually Work
Ever wondered what really powers LLMs like ChatGPT, Claude, or Gemini? In this episode, Courtney Baker, David DeWolf, and Mohan Rao are joined by John Fowler (Knownwell's Chief Science Officer) and Ramsri Goutham Golla (Lead Data Scientist) to break down the mechanics of large language models (LLMs) in ways that are accessible and relevant for all professionals, not just data scientists. John and Ramsri help explain how LLMs predict the next word in a sentence, what makes them so powerful, and the role of neural networks and attention mechanisms. They also dive into real-world applications, such as retrieval-augmented generation (RAG), and how it’s replacing fine-tuning for more efficient and reliable AI performance. Ready to harness AI for your business? Learn how Knownwell’s AI-powered platform can empower you to stay ahead at . Watch this episode on YouTube: Show Notes & Related Links Watch a Read in ArsTechnica Read the research paper from a number of leaders at Google that's referenced in the episode Connect with Connect with Connect with Connect with Connect with Follow
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The Role of Change Management in AI
11/25/2024
The Role of Change Management in AI
Implementing AI is about more than just adopting technology—it’s about bringing people along for the journey. Why is change management a critical competency for successful AI initiatives? How can organizations go beyond early adopters to drive full-scale adoption? And what are the tools and innovations in AI that we’re most grateful for this year? Special guest Andrew DeBerry, Knownwell AI Advisory Board member, shares lessons from his work with Google X’s Bellwether team, which Time Magazine recently named one of 2024’s best inventions. Learn how AI is helping governments manage disaster response and why listening to end users is crucial for impactful innovation. Also, it’s Thanksgiving week, and the AI Knowhow team is climbing aboard the “thankfulness train” to share the AI tools that have transformed the way we work and think this year. Which tools did Courtney, David, and Mohan say were their favorites? You’ll have to listen to find out! All that PLUS Courtney talks with Pete in a new segment, Searching for Competition. Pete discusses OpenAI’s live search engine in ChatGPT and what it means for businesses leveraging real-time information. Watch this episode on YouTube: Explore Knownwell’s AI innovations at
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Explainable AI vs. Understandable AI
11/18/2024
Explainable AI vs. Understandable AI
Ever wonder what the difference is between explainable AI and understandable AI? In this episode, we break it down so you can sound sharp at your next meeting. Host Courtney Baker is joined by Knownwell CEO David DeWolf and Chief Product Officer Mohan Rao to explore why these terms matter and how they impact AI adoption in business. They discuss the importance of explainable AI for technical insights and regulatory compliance, while highlighting understandable AI's role in building trust and enhancing user experience. Our guest, Dom Nicastro, Editor-in-Chief at CMSWire, shares insights on AI's growing influence in customer experience and journalism. From empowering frontline agents to aiding journalists without replacing their expertise, Nicastro reveals how AI serves as a transformative but complementary tool. Plus, don’t miss the debut of our new segment, Dragnet, where Pete Buer uncovers how AI helped the U.S. Treasury detect over $1 billion in fraud in 2024. It’s a real-world example of AI’s potential for good. Watch this episode on YouTube: Want to shape the future of AI in your business? Sign up for Knownwell's early access program and beta waitlist at .
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Making Decisions at the Speed of AI
11/11/2024
Making Decisions at the Speed of AI
Can a simple update to a 75-year-old decision-making framework give your business an edge with AI? To answer that, Knownwell CMO Courtney Baker, CEO David DeWolf, and CPO/CTO Mohan Rao discuss enhancing the classic OODA (Observe, Orient, Decide, Act) loop with a new step: "Inspect." They explain how "Inspect" can empower companies to evaluate, learn, and refine decision processes in the age of automation, with real-world examples such as autonomous vehicles and medical AI applications. Check out to download your own copy of the OODAI Loop. Also, Michael Harnum of ESG Success shares insights on how AI is helping tech firms scale customer success without massive personnel increases. Michael illustrates how digital customer success tools, like automated monthly reviews and even virtual customer success managers, enable companies to nurture a broad customer base efficiently. All that PLUS Pete joins Courtney for AI in the Wild, diving into Ernst & Young's $1.4 billion investment in an in-house AI platform that now supports 96% of their workforce. Known as "Client Zero," this pioneering system is boosting operational efficiency and enhancing customer service—serving as a testing ground before client deployment. Make sure to check out to get a look at Knownwell’s AI-powered platform for commercial intelligence. Watch this episode on YouTube:
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Why AI May Spell the End of BI
11/04/2024
Why AI May Spell the End of BI
Are the days numbered for popular business intelligence tools like Tableau, Power BI, Looker, and Qlik? In this episode of AI Knowhow, we talk about AI’s transformative impact on data and analytics, exploring why traditional business intelligence tools may be approaching obsolescence. Knownwell CEO David DeWolf and Chief Product Officer Mohan Rao join CMO Courtney Baker to dive into the ways AI is shaping a new era, moving from static data reporting to dynamic, proactive intelligence that’s reshaping business decision-making. They argue that as AI matures, its capabilities in real-time insight and contextual understanding will supersede what BI tools can offer, creating a future where intelligence—not just information—guides business. In a compelling conversation with of , Chief Strategy Officer Pete Buer explores the American public’s surprising optimism about AI in healthcare. Max reveals insights from a recent Customertimes study, highlighting the public’s openness to AI diagnostics and potential improvements in efficiency and costs. The two also discuss the limits of AI in healthcare and why patients still prefer AI as a tool rather than a replacement for doctors. All that PLUS a new segment, "In the Year 2032," where Courtney and Pete look at the World Economic Forum’s take on AI’s impact on the workforce, including predictions that up to 90% of jobs could be affected by AI within a decade. With high-level analysis and engaging discussions, this episode sheds light on how AI is reshaping industries and what leaders need to consider for the road ahead. Curious to see if Knownwell can boost your team’s AI capabilities? Email us at with the subject line "AI Knowhow Offer" to see if you qualify for three free months of Knownwell’s platform. Watch this episode on YouTube: Make sure to check out .
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How Marketing Services Companies are Reinventing Themselves With AI
10/28/2024
How Marketing Services Companies are Reinventing Themselves With AI
In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusive marketing roundtable featuring insights from Knownwell’s Chief Product Officer, Mohan Rao, 2X CEO Dom Colasante, and Cognitive Path co-founder Geoff Livingston. Together, they tackle how AI helps agencies enhance their creativity, gain precise customer insights, and uncover new market opportunities. Later, Pete Buer catches up with Jeff Mason, CEO of Power Digital Marketing, to discuss AI-driven customer experiences and how his team leverages advanced tools to help brands scale effectively. From analyzing data for real-time insights to running AI-enabled customer service, Jeff shares his team’s innovative approaches and discusses AI’s role in elevating marketing precision and personalization to new heights. And don’t miss our Halloween-inspired game, “Trick or Treat,” where Courtney, David, and Mohan tackle quirky AI-themed questions and compete for the top score. Tune in to learn how marketing firms are reshaping themselves with AI, and what lies ahead for the future of data-driven creativity and strategy! Visit for an inside look at AI solutions for marketing.
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The AI Transformation Mandate, Part II
10/21/2024
The AI Transformation Mandate, Part II
As AI continues to revolutionize industries, why are so few organizations prepared with AI policies and procedures? And what role should HR leaders play in this transformation? In this second part of AI Knowhow from Knownwell, Chief Strategy Officer Pete Buer and CEO David DeWolf pick up their conversation about AI transformation in middle-market professional service companies. They dive deep into the strategic role HR should play in the next 18-36 months, advising that HR must be involved from the beginning to influence talent management, strategy, and change management. David shares a fascinating story about using ChatGPT to draft Knownwell’s first OKRs in under an hour, showcasing the practical impact of AI in leadership decision-making. We also hear from of , who explains how they’re enabling enterprise-wide AI transformation and scaling AI-driven innovations across their teams. HR’s readiness, she explains, is pivotal to navigating the fast-moving skills gap and workforce adaptation. Don't forget to check out Knownwell's AI Transformation Readiness Assessment to see how prepared your organization is for this new era: . Also, be sure to check out Nordlight at . Watch this episode on YouTube: AI Knowhow is brought to you by the team at Knownwell.
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The AI Transformation Mandate, Part I
10/14/2024
The AI Transformation Mandate, Part I
AI is reshaping every facet of business—but which departments are least prepared, and what's the biggest challenge CEOs face in leading this transformation? In this special two-part episode of AI Knowhow, host Knownwell CEO David DeWolf chats with Chief Strategy Officer Pete Buer about the AI transformation mandate. They explore the critical role HR plays in preparing for this shift and the challenges middle-market companies face in aligning leadership and vision. Pete shares insights from his research on AI readiness, highlighting the key pain points faced by investors, CEOs, and HR leaders as they navigate this complex transformation. Later, Pete sits down with from to discuss how companies can become AI-enabled. Jon shares his experience building a team dedicated to AI transformation and breaks down the steps to move from AI vision to practical implementation. Together, they dive into the importance of empowering employees and aligning AI initiatives with business outcomes. Don't forget to check out Knownwell's AI Transformation Readiness Assessment to see how prepared your organization is for this new era: . Also, be sure to check out Nordlight at . Watch this episode on YouTube:
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What Does AI-Powered Commercial Intelligence Look Like?
10/07/2024
What Does AI-Powered Commercial Intelligence Look Like?
How well are you using all the data flowing through your business? While businesses are familiar with using data from CRM, ERP, and business intelligence tools, Courtney, David, and Mohan explore the untapped power of unstructured data—emails, Slack messages, and Zoom calls. This new era of commercial intelligence uses AI to digest these communication streams and make smarter business decisions. David breaks down the five pillars of commercial intelligence—revenue intelligence, market intelligence, client intelligence, engagement intelligence, and value stream intelligence—while discussing how AI can transform professional service firms. Guest from joins Pete Buer to discuss how AI's potential goes far beyond generative models, improving everything from productivity to customer engagement and platform services. In the "What's Your 9-1-1?" segment, Pete highlights a fascinating New York Times story where AI correctly diagnosed a medical condition missed by doctors, sparking a conversation on how businesses should start considering AI as part of their customer engagement strategies. Watch this episode on YouTube: Learn more about Knownwell’s commercial intelligence platform at .
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Inside the Knownwell Beta
09/30/2024
Inside the Knownwell Beta
Ever wondered how AI can transform commercial intelligence? This week, Knownwell's CEO David DeWolf and Chief Product Officer Mohan Rao dive into the release of their AI-powered platform for commercial intelligence, now in private beta. They explore how this technology helps professional service firms improve client satisfaction and prevent surprise churn. David and Mohan kick off with exciting news about Knownwell’s recent $4 million seed round, which will accelerate product development. Mohan shares the breakthroughs that have led to the latest beta product, highlighting major improvements in user experience, scoring insights using LLMs, and the platform's real-time unstructured data analysis capabilities. Together, they unpack the complexities of integrating AI into commercial operations and why early customers are already seeing transformative results. Later, Courtney Baker and Pete Buer join the show for another AI in the Wild, discussing how JPMorgan Chase is equipping 140,000 workers with generative AI tools, projecting $2 billion in value through productivity gains and cost savings. Watch this episode on YouTube: Sign up to see Knownwell in action:
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The Coming Wave of Ambient AI
09/23/2024
The Coming Wave of Ambient AI
What if AI could anticipate your needs without you even having to ask? This episode explores the emerging world of ambient AI and how it will revolutionize business operations. First, Courtney Baker, David DeWolf, and Mohan Rao discuss the shift from AI as a tool you go to, to AI that seamlessly blends into your day-to-day activities—delivering insights and taking actions in real time, all without prompting. Later, Pete Buer talks with AI and innovation keynote speaker about why AI is like a piñata, bursting with potential once you break through the surface. Dan shares his insights on how AI will fundamentally change teamwork, decision-making, and even personal productivity, revealing new layers of efficiency. Also, in a brand new segment, Pete and Courtney dive into Canva's bold move to raise prices by 300% with the introduction of new AI features. Will this strategy help or hinder its market dominance? Tune in to find out how AI is reshaping the tools we rely on and what it means for your business. Watch this episode on YouTube: Make sure to get the exciting news from Knownwell at .
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AI-Native vs. AI-Infused Products
09/16/2024
AI-Native vs. AI-Infused Products
With AI seemingly everywhere, how can you distinguish between true AI-native products and AI-infused ones? And why does the distinction even matter in the first place? In this episode, Courtney Baker, David DeWolf, and Mohan Rao clarify the differences between AI-native products built from the ground up and AI-infused products that simply incorporate AI features. They explore how this distinction impacts business decisions and what to look for when considering tech solutions for future-proofing and innovation. Later, Pete Buer sits down with special guest , a partner at and author of the new book . They discuss how AI is revolutionizing customer success management and its role in predicting customer behavior, aiding decision-making, and increasing customer retention. Watch this episode on YouTube: Ready to reimagine your business with AI? Visit .
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Where's the VC Money Going in AI?
09/09/2024
Where's the VC Money Going in AI?
In the second quarter of 2024, a staggering $24 billion in venture capital flowed into AI startups. But where exactly is all that money going, and what does it signify for businesses navigating the AI landscape? Courtney Baker, David DeWolf, and Mohan Rao break down the three major categories where AI investment is focused: vertical AI applications, horizontal AI applications, and AI development infrastructure. David and Mohan highlight why business leaders should care about this surge in funding, emphasizing how it signals the next wave of AI innovation and practical ROI for companies that strategically invest. Also, James O’Brien, co-founder of Ducky.AI, shares insights into how his AI-powered customer support platform is transforming knowledge management in businesses and explains how AI is augmenting—not replacing—human tasks. All of that PLUS another edition of AI in the Wild! Pete Buer discusses a major partnership between Accenture and Google Cloud, exploring how their joint efforts in generative AI and cybersecurity could inspire confidence in skeptics of AI's ROI timeline. Watch this episode on YouTube: https://youtu.be/UKKMD0C7ekw Sign up for Knownwell’s beta: www.knownwell.com
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One Year Later: Looking At What's Changed in AI & Business
09/02/2024
One Year Later: Looking At What's Changed in AI & Business
Can you believe it's been a year? AI Knowhow is celebrating its first anniversary, and we’re marking the occasion by taking a nostalgic look back at an incredible year of AI insights and innovations. In this special anniversary episode, host Courtney Baker is joined by Knownwell’s CEO, David DeWolf, and Chief Product Officer, Mohan Rao, to reflect on the episodes, surprises, and even debates that made the past year so memorable. The trio delves into the unexpected twists in AI's evolution, from the powerful impact of generative AI on software development to the surprising lack of enterprise-wide AI orchestration. Courtney challenges David and Mohan to share what surprised them the most in the AI landscape over the last year. Later, Pete Buer joins with a fascinating "What Is Your Flavor?" segment, revealing how AI is revolutionizing the alcohol industry. Watch this episode on YouTube: Sign up for Knownwell’s beta: Knowhow is brought to you by the team at Knownwell.
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The Path to AGI and the Business Altitudes of AI
08/26/2024
The Path to AGI and the Business Altitudes of AI
Can OpenAI’s "Five Steps to Artificial General Intelligence" (AGI) be applied to business strategy? We think so—and we’re ready to break it down for you. Courtney Baker is joined by David DeWolf and Mohan Rao to delve into OpenAI’s recently unveiled five-step roadmap to AGI and compare it with Knownwell’s own five altitudes of AI in business. Are we really just at the tip of the spear with AI or are we closer to significant business transformation than we think? Pete Buer speaks with , customer experience futurist and author of "The Eight Laws of Customer-Focused Leadership." Blake and Pete discuss how AI is transforming customer interactions and what businesses need to do to stay ahead in this evolving landscape. All that PLUS Courtney and Pete take a look back at some of the most impactful guest interviews from the past year, with Pete sharing the conversation that left a lasting impression on him. Watch this episode on YouTube: Visit Knownwell’s website to learn more:
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How to Sell AI to the Rest of Your Company
08/19/2024
How to Sell AI to the Rest of Your Company
How do you sell AI across a company with a diverse workforce—ranging from the skeptical finance team to the enthusiastic Gen Z in HR? In this episode of AI Knowhow from Knownwell, CMO Courtney Baker is joined by CEO David DeWolf and Chief Technology & Product Officer Mohan Rao to discuss strategies for getting everyone on board with AI, even those resistant to change. First, they dive into the challenges of driving AI adoption, sharing insights on how to identify champions, showcase early wins, and frame new AI initiatives as low-risk experiments. Then, Chief Strategy Officer Pete Buer speaks with Philipp Mueller, Chief Analyst and Product Officer at , who shares his expertise on overcoming resistance within organizations and driving meaningful AI adoption. In our AI in the Wild segment, we explore the inspiring story of U.S. Representative Jennifer Wexton, who, after losing her voice to a neurological disorder, uses AI to regain it—showcasing AI’s transformative power in personal and professional lives. Watch this episode on YouTube: Sign up for Knownwell’s beta:
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What You Need to Know About AI to Use it Effectively
08/12/2024
What You Need to Know About AI to Use it Effectively
Do you need to understand backpropagation, K-means clustering, or hyperparameter tuning to lead an AI transformation in your business? Probably not. So, what should you focus on instead? In this episode, David DeWolf and Mohan Rao explore how to think strategically about AI adoption, from identifying your company’s pain points to deciding whether to build or buy AI solutions. They also discuss the critical role business leaders play in driving AI projects, emphasizing the importance of focusing on business outcomes rather than getting lost in the technology. Later in the episode, Pete Buer sits down with , a global marketing leader, to talk about AI-native products and what executives need to know to stay competitive. Varma shares insights on leveraging AI for content at scale and discusses the future of marketing technology, including the rise of AI agents and tech consolidation. Watch this episode on YouTube: Register for the Marketing Roundtable: AI Knowhow is brought to you by the team at Knownwell.
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Client Retention and the Performance Economy
08/05/2024
Client Retention and the Performance Economy
In the evolving landscape of AI, professional service companies face a critical juncture: productize or risk being left behind. But what does it mean to productize services in an AI-driven economy? Join Knownwell's Chief Marketing Officer, Courtney Baker, CEO David DeWolf, Chief Product Officer Mohan Rao, and Chief Strategy Officer Pete Buer as they explore why now is the time for service companies to rethink their models and embrace AI to enhance value and efficiency. Mohan and David delve into the shift from a growth-focused economy to a performance economy and discuss how this shift is pushing professional service firms towards more scalable, productized offerings. They tackle tough questions: Is this shift leading to a race to the bottom, or can AI offer a path to greater differentiation and value? Special guest , a cognitive neuroscientist, joins Pete Buer for an insightful conversation on what non-technical executives need to understand about AI. Dr. Azoulai shares his expertise on the distinctions between human cognition and AI capabilities, highlighting where AI excels and where human intuition and strategic thinking still reign supreme. All that, PLUS the July AI Wrap-up! Courtney recaps the latest developments in the AI world, including Meta’s release of Llama 3.1 and the surging investment in AI startups amidst growing skepticism about AI's ROI. Watch this episode on YouTube: Find out more about Knownwell:
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How to Become the AI Early Adopter
07/29/2024
How to Become the AI Early Adopter
Ready to take the reins and lead your company into the AI era? Our panel discusses the traits of early adopters, the importance of fostering a culture of innovation, and practical steps to get started with AI in your organization. Special guest Can Turan, CEO and founder of , shares insights from his journey in automating B2B go-to-market workflows with AI. Can and Pete Buer explore the intersection of AI and business, offering valuable advice for leaders looking to drive AI adoption. In our AI in the Wild segment, Pete brings a fascinating story from Cheyenne, Wyoming, where resident Victor Miller is campaigning to get his AI creation, VIC, on the mayoral ballot. Pete discusses the potential and limitations of AI in governance, sparking a thought-provoking conversation on the future of AI in public administration. Watch this episode on YouTube: Sign up for Knownwell’s beta: AI Knowhow is brought to you by the team at Knownwell. 00:00 Introduction to AI Early Adopters 00:40 AI in the Wild: AI for Mayor 04:07 Empowering Early Adopters in Your Organization 07:50 Becoming an Innovator: Practical Steps 11:29 Leadership's Role in Fostering Innovation 15:24 Interview with AI Entrepreneur John 17:06 AI in Marketing: Insights from Pebbles AI 22:29 Practical Advice for AI Adoption 24:43 Conclusion and Final Thoughts #AI #Innovation #EarlyAdopters #BusinessLeadership #CustomerSuccess #AIinBusiness #Marketing #GrowthStrategy #AIInnovation #Leadership #AIApplications #DigitalTransformation #FutureOfWork #TechLeadership #AIinGovernment
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Using AI to Solve Your Commercial Intelligence Problem
07/22/2024
Using AI to Solve Your Commercial Intelligence Problem
How can businesses ensure customer satisfaction in economic relationships? How can they continually elevate the value they bring? And what if AI could fortify your company’s foundational strengths? The answer lies in commercial intelligence. Courtney Baker is joined by Knownwell’s CEO David DeWolf and Chief Product Officer Mohan Rao. They dive into the transformative potential of AI in solving commercial intelligence problems, highlighting how AI can enhance and augment business processes to sustain and grow economic relationships, making companies more profitable and client-centric. Special guest , Provost at , shares insights with Chief Strategy Officer Pete Buer on what business leaders can learn from the challenging economics of running colleges and universities. He discusses how AI can tackle issues like stagnant revenue, high labor costs, and increased competition, drawing parallels between the higher education sector and the corporate world. In our AI in the Wild segment, we introduce Knownwell's Lead Data Scientist, Ramsri Golla, who developed an AI model featured in the Google I/O keynote. Ramsri explains how he and Ravi Theja Desetty trained a model on 15 different Indic languages, showcasing the incredible potential of AI in breaking language barriers and enhancing communication. Watch this episode on YouTube: Sign up for Knownwell’s beta: AI Knowhow is brought to you by the team at .
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Striking the Balance between Creativity, Relationships, and AI
07/15/2024
Striking the Balance between Creativity, Relationships, and AI
Ever wondered how AI is reshaping the marketing landscape and the balance between creativity and relationships? In this very special episode, we play a conversation that our very own Courtney Baker had on , a podcast hosted by Geoff Livingston and Greg Verdino about marketing and AI. Courtney, Geoff, and Greg explore the balance of AI's capabilities in marketing, discussing the limitations of AI-generated content and the enduring value of human creativity. Hear about the challenges and opportunities for mid-market companies to harness AI, and why it's a moment for these businesses to lean into AI innovation. Check out more from the No Brainer crew at . Watch this episode on YouTube: Sign-up for Knownwell's beta: AI Knowhow is brought to you by the team at .
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Best of Director's Cuts: Unedited Interviews with AI Experts
07/08/2024
Best of Director's Cuts: Unedited Interviews with AI Experts
The dog days of summer are upon us, but we're bringing the heat with fresh content. In this special episode of AI Knowhow from Knownwell, we're airing the complete interviews of two previously aired guest interviews packed with new insights and inspiration. First, tune into Pete Buer's conversation with Katie Taylor, CEO and Co-founder of . Recently accepted into NVIDIA's inception accelerator program, Katie shares her journey in building Narratize, a trusted generative AI co-author designed to accelerate market fit for innovative enterprises. Learn how Narratize is revolutionizing communication across functional areas, creating high-impact stories in 20 minutes or less, and maintaining human-led AI transformation. Next up, Courtney Baker sits down with Greg Alexander, founder of , a mastermind group for professional services leaders. Greg discusses the AI revolution's impact on boutique professional services firms, emphasizing the importance of embracing AI to increase productivity and profitability. Discover how AI is leveling the playing field for smaller firms and why hyper-specialization is the key to staying competitive in this fast-paced landscape. Don't miss these rich conversations on AI's transformative potential and actionable strategies for leveraging AI in your business. Watch this episode on YouTube: Sign up for Knownwell’s beta: AI Knowhow is brought to you by the team at Knownwell.
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Client Retention in the Age of AI
07/01/2024
Client Retention in the Age of AI
How can professional services companies start utilizing AI to keep their customers coming back? Recently, Knownwell CEO David DeWolf was joined by Tercera CEO Chris Barbin and DCM Insights Founding Partner Ted McKenna to dive into the stats on customer loyalty in B2B services and offer up some answers. Download the new client retention playbook with three proven strategies to retain customers at . Watch this episode on YouTube: Sign up for Knownwell’s beta: . AI Knowhow is brought to you by the team at Knownwell.
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AI & The Future of Work
06/24/2024
AI & The Future of Work
Steve Jobs once called the computer the “bicycle for the mind." What should we call AI? The Ferrari? Fighter jet? Maybe even the flying car? In this episode, host Courtney Baker, along with Knownwell’s CEO David DeWolf and Chief Product Officer Mohan Rao, dive into the transformative power of AI and its impact on the future of work. Our panel discusses the exciting yet daunting concept of AI as a second brain and the ethical considerations that come with it. How will AI elevate human potential and reshape the workplace? David and Mohan share their insights on balancing human creativity with AI’s capabilities, ensuring we don’t lose the human touch in this technological revolution. Special guest Naeem Ishaq, CFO of , joins Pete Buer to shed light on how AI is changing hiring practices and the roles companies are seeking in this new era. Naeem explains how Checkr leverages AI to streamline background checks and ensure fairness, significantly impacting the hiring landscape. All that PLUS... another segment of Pete/CounterPete. This time the Petes tackle the provocative statement: “AI is coming for all our jobs.” They explore the potential and limitations of AI in the workforce, with insights from World Economic Forum data predicting a dynamic shift in job roles. Download the new client retention playbook with three proven strategies to retain customers at . Watch this episode on YouTube: Sign up for Knownwell’s beta: . AI Knowhow is brought to you by the team at Knownwell.
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The Rise of the Chief Experience Officer?
06/17/2024
The Rise of the Chief Experience Officer?
Customer acquisition costs are rising, and marketing budgets remain flat. But does that mean fewer customers? Not if the Chief Experience Officer and AI have a say. In this episode, CMO Courtney Baker is joined by CEO David DeWolf and Chief Product Officer Mohan Rao. They delve into how AI is transforming customer growth strategies, discussing why AI is crucial for proactive customer success and personalized experiences at scale. They also explore the emerging importance of the Chief Experience Officer in this AI-driven landscape. Our special guest, Daniel Salvato from , sits down with Pete Buer to share how NewSpring's portfolio companies leverage AI to drive growth, from content creation to data visualization and personalized customer outreach. Daniel reveals how mid-market companies can now compete with larger enterprises thanks to accessible AI tools. In our segment AI in the Wild, Pete discusses the latest news from Apple, including how the revamped Siri is setting the stage for broader AI adoption and user comfort across all devices. Download the latest playbook from Knownwell’s Chief Strategy Officer, Pete Buer, on incorporating AI into client retention strategies at Knownwell.com/playbook. Watch this episode on YouTube: Sign up for Knownwell’s beta: AI Knowhow is brought to you by the team at Knownwell.
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