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On the Road to Safety - A conversation with the TAC
12/08/2024
On the Road to Safety - A conversation with the TAC
Anthony Frosh speaks with Samantha Cockfield, the Head of Road Safety at the Transport Accident Commission, about developments in road safety and the research behind those developments. On this episode, Anthony is also joined by Ben Bishop. Ben heads up Road Safety research at Wallis Social Research and has done so for well over a decade. Some of the main topics discussed include Historical overview of road safety The importance of gauging and understanding community attitudes in order to educate people to be safer on our roads The role of enforcement vs attitude change in improving road safety in a liberal open society Influencing the individual vs improving the wider road safety system The impact of technological changes on road safety Future directions in road safety Samantha Cockfield is Executive General Manager of Road Safety at the Transport Accident Commission (TAC). Samantha is responsible for the development and delivery of the TAC’s road safety strategy which spans road infrastructure, vehicle safety initiatives and a range of programs designed to improve road user behaviours. Sam has led the development and delivery of numerous behavioural programs including many of the TAC’s iconic public education campaigns. Sam has dedicated her career to the elimination of death and serious injury on the road - advocating for road safety both regionally and internationally. She has considerable experience in strategy development and is considered an international expert Sam was awarded the 2017 Australasian College of Road Safety Fellowship in 2017 and in 2020 was a member of the Academic Expert Group providing recommendations to the United Nations for global road safety collaboration to 2030.
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