Straight Talk About Sales with Dr. Nadia Brown
Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests, speak candidly about the challenges around learning how to sell in a way that feels authentic to them and is in alignment with their core values and integrity. Listen now to pick up tips and strategies to put in your own sales toolkit that will improve their sales conversation outcomes, increase their revenue and equip them to serve clients at a higher level.
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044: Mindset Matters: Cultivating a Resilient Sales Attitude with Dr. Nadia Y. Brown
07/03/2024
044: Mindset Matters: Cultivating a Resilient Sales Attitude with Dr. Nadia Y. Brown
“The only way to fail is if you quit.” ~Dr. Nadia Y. Brown Join us as we celebrate the culmination of season four of the Straight Talk About Sales podcast, by reflecting on key lessons from my book, "Sell Like a Lady: How to Master Sales with Dignity, Class, and Grace." In this episode, we revisit themes such as courage, systems, and mindset, emphasizing the importance of perseverance and the necessity of taking breaks to avoid burnout. Quoting Mel Robbins, we highlight the significance of starting as a critical step towards success. We also explore the role relationships play in sales, cautioning against mistreating potential clients based on biases or assumptions, and the importance of setting boundaries without unfair treatment. Listen in as we discuss the importance of nurturing relationships and maintaining a structured sales pipeline. We emphasize treating potential clients with respect and integrity, even if they aren't ready to purchase initially, as this can lead to future opportunities. Learn about the client journey versus the traditional sales funnel, advocating for personalized, ongoing relationships with clients that adapt to their evolving needs. Through a client case study, we illustrate how an effective pipeline system can enhance team collaboration and significantly impact revenue goals. Key takeaways from this episode: The indispensable role of courage, effective systems, and a resilient mindset for sustained success. Mel Robbins' wisdom on the power of simply getting started and why perseverance is your best ally. The art of setting boundaries without unfair treatment and avoiding biases that harm potential relationships. Nurturing relationships and maintaining a structured sales pipeline with respect and integrity. The power of a well-organized pipeline system to boost team collaboration and revenue goals. Shifting from a traditional sales funnel to a client-centric approach, fostering trust and repeated success. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Save the Date *** Our upcoming Convert Lab, September 26-28, 2024. More details coming soon. Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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043: Leveraging Systems to Increase Sales for Women Business Owners with Dr. Nadia Y. Brown
06/26/2024
043: Leveraging Systems to Increase Sales for Women Business Owners with Dr. Nadia Y. Brown
“Systems can change your business & your life.” ~Dr. Nadia Y. Brown Unlock the secrets to maintaining a steady cash flow in your business by mastering the power of automation and delegation. Listen to this episode of Straight Talk About Sales, where I share my personal journey and practical insights on avoiding the revenue rollercoaster. You'll learn how consistent client acquisition efforts can stabilize your income and why organizing your tasks effectively, either through personal execution or smart delegation, is critical to your success. We break down the five essential sales systems every business needs for growth, starting with lead qualification methods that ensure you're focusing on the right prospects. Additionally, discover how personalized touches, like sending birthday cards, can nurture existing relationships and keep your clients engaged. The episode also covers the importance of seamless client systems, from onboarding to off-boarding, to enhance both client experience and operational efficiency. Don’t miss the special preview of our upcoming Convert Lab event, aimed at helping you implement these best practices in your business. Key takeaways from this episode: Automation & Delegation: Discover how these powerful tools can help stabilize your business income by ensuring that your time is used most effectively. Five Essential Sales Systems: From lead qualification to personalized client engagement, we break down the systems you need to boost growth and improve operational efficiency. Client Systems: Learn the importance of seamless client onboarding and off-boarding processes, and how these systems can enhance both client experience and your business operations. Personal Touches: Understand how small gestures, like sending birthday cards, can nurture relationships and keep your clients engaged. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Save the Date *** Our upcoming Convert Lab, September 26-28, 2024. More details coming soon. Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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042: The Courage to Succeed in Sales with Dr. Nadia Y. Brown
05/29/2024
042: The Courage to Succeed in Sales with Dr. Nadia Y. Brown
“Fear is a thief and a liar.” ~Dr. Nadia Y. Brown Ever wrestled with the jittery demons of doubt and fear in your sales career? Prepare to arm yourself with the transformative power of courage in this episode of Straight Talk About Sales, as we dissect the mental barriers that stand between you and your next big win. Join me on a journey through my own battles with fear, drawing from a pivotal doctoral program experience that left me physically ill. Discover how adopting Mel Robbins' "The Five Second Rule" can shift you from paralysis to action, and why courage isn't just a nice-to-have, but an absolute necessity in the trenches of business and sales. This episode isn't just a pep talk; it's a blueprint for redefining success on your terms, free from the distortive lens of social media and societal expectations. I get personal, sharing the unique emotional challenges of being a woman entrepreneur and the critical importance of disconnecting self-worth from the rollercoaster of business results. Learn to trust the power of your intuition, harness the courage to step decisively, and embrace a measure of success that's tailored to your personal journey. For anyone craving a fresh perspective on professional fulfillment, this conversation is your clarion call to action. Key takeaways from this episode: Courage in sales is essential and can be bolstered with the Five Second Rule Defining success is personal – do it on your own terms and check in regularly Trust your gut; it’s your superpower when making decisions Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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041: Mastering the Art of Sales Conversations with the Courage Diary: Embracing Presence, Belief and Flexibility with Dr. Nadia Y. Brown
05/08/2024
041: Mastering the Art of Sales Conversations with the Courage Diary: Embracing Presence, Belief and Flexibility with Dr. Nadia Y. Brown
“Having sales conversations won’t feel like you’re going into battle once you shift your perspective.” ~Dr. Nadia Y. Brown Embark on a transformative journey through the landscape of sales conversations with our latest episode of Straight Talk About Sales, featuring the cutting-edge Courage Diary tool. Unlock the power of presence, as we dissect the art of connecting with prospects amidst the cacophony of distractions and self-doubt. Experience the revelation of acknowledging the bravery in each sales call and learn to celebrate the journey, not just the destination. With tools and insights shared in this episode, you'll elevate your confidence and refine your ability to forge lasting relationships with potential clients—regardless of the immediate sales outcomes. Prepare to be an ally in your sales dialogues, not a manipulator, as we delve into the potency of belief and the limitations of influence in client interactions. Discover why a conversation guide trumps a rigid script, as we emphasize personalization and adaptability in addressing the unique needs of each prospect. Moreover, we reimagine objections not as hurdles to conquer but as collaborative stepping stones towards clarity and understanding. By the end of this episode, you'll be equipped to navigate sales conversations with newfound flexibility and insight, transforming potential confrontations into opportunities for meaningful connection. Key takeaways from this episode: Discover how the Courage Diary can empower your sales mindset Learn why being fully present is a game-changer in sales conversations Understand the power of belief and the role of flexibility in crafting authentic connections Find out how to navigate objections and turn them into collaborative opportunities Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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040: Conquering the Fear of ‘No’: A Sales Journey to Profitability for Women Business Owners with Dr. Nadia Y. Brown
04/24/2024
040: Conquering the Fear of ‘No’: A Sales Journey to Profitability for Women Business Owners with Dr. Nadia Y. Brown
“Don’t allow this simple two-letter word, that’s actually a part of the sales process, to completely derail your vision and your dreams.” ~Dr. Nadia Y. Brown Ever faced the gut-punch of rejection in sales and wondered how to pick yourself back up? Buckle up, as we unravel the art of transforming a resounding "no" into a stepping stone for success in this episode of Straight Talk About Sales. Picture this: you're a woman at the helm of your own enterprise, and each rejection feels like a personal attack. But what if I told you that it's all part of the dance? Through my own trials and tribulations, I'll guide you through the emotional battlefield of sales, where every "no" isn't a setback, but a chance to refine your pitch and polish your approach. Discover the essential strategies that keep you buoyant in this high-stakes game, and learn to navigate the pricing conundrum that leaves so many would-be entrepreneurs watching from the sidelines. Now, let's shift gears and talk invites—how do you extend that all-important offer without the fear of refusal clouding your every move? It's about embracing the 'No's and seeing them as inevitable mile markers on the road to a 'Yes'. I'll take you on a journey from the paralyzing fear of hearing "no" to the thrill of chasing down a hundred of them with the 100 No's Challenge. It's not about the immediate win; it's the long game, where persistence meets practice. So, join me in a candid conversation about the sales odyssey that all entrepreneurs must embark on, where learning to extend an invitation is as crucial as the offer itself. Together, we'll unlock the secrets to building resilience, fostering relationships, and ultimately, propelling your business to new heights. Key takeaways from this episode: Understanding the emotional impact of sales rejection and how to overcome it The importance of effective pricing strategies and relationship building The 100 No’s challenge to build resilience and gather client feedback How to clearly extend invitations to prospective clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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039: The Art of Respectful Selling: A Woman’s Guide to Building Trust and Integrity in Business with Dr. Nadia Brown
04/03/2024
039: The Art of Respectful Selling: A Woman’s Guide to Building Trust and Integrity in Business with Dr. Nadia Brown
“You have the power to make a different choice.” ~Dr. Nadia Brown In this episode of Straight Talk About Sales, unlock the secret to transforming your sales approach as we delve into the art of integrating respect into every interaction with your clients. Discover how to shift the sales dynamic from a place of persuasion to partnership, ensuring that every conversation is not only more ethical but also more effective. I weave together a tapestry of strategies for women entrepreneurs to build trust, provide value, and establish themselves as strategic allies in their clients' success. We examine the subtle nuances of listening, question-asking, and respecting the client's decision-making process to foster genuine connections and long-term relationships. Prepare to redefine your sales conversations as we illuminate the often-overlooked power of respect in shaping successful client engagements. I share personal anecdotes and practical advice on how to maintain integrity while navigating the delicate balance between following up and respecting your prospect's space. We touch on how a respectful approach leads to a more enjoyable sales journey for both you and your clients and can significantly increase the likelihood of referrals. By the end of our discussion, you'll be inspired to treat every sales conversation as an opportunity to not only close a deal but also to build a reputation for excellence that reverberates throughout your industry. Key takeaways from this episode: Sales conversations are an opportunity to build more than just revenue; they're a chance to establish a legacy of integrity and respect. The respect-driven approach leads to a more fulfilling sales experience and sets the stage for referrals, regardless of the immediate outcome. Women entrepreneurs have the power to reshape their sales approach, creating a ripple effect that can redefine industry standards. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Take the Discover Your Sales Blindspot Quiz – Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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038: Selling with Confidence: Women Entrepreneurs Master Money Mindset with Dr. Nadia Brown
03/27/2024
038: Selling with Confidence: Women Entrepreneurs Master Money Mindset with Dr. Nadia Brown
“Sometimes sales rejection feels really personal. You must have a plan for how you will move past that.” ~Dr. Nadia Brown In this episode of Straight Talk About Sales, we unlock the secrets of a winning money mindset and transform your approach to sales, where I tap into the wisdom from my book, "Sell Like a Lady: How to Master Sales with Dignity, Class, and Grace." We delve into the crucial process of examining and reframing deep-seated beliefs about money that often hold us back, especially for women in the entrepreneurial realm. This episode isn't just about the numbers; it's about building resilience in the face of sales challenges. With heartfelt anecdotes and powerful case studies, we illustrate the emotional journey of sales and provide real-life tools to help you stay buoyant regardless of the waves you might face. You’re not just closing deals; you're opening doors to a future of sales success with dignity, class, and grace. Key takeaways from this episode: Transform your sales approach by examining deep-seated money beliefs. Learn how to set up pricing strategies rooted in value, not just emotion. Build resilience with personal coping strategies when faced with sales rejections. Understand the power of a positive money mindset on business growth. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Have questions or suggestions for a future episode? Email us at Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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037: Cash Flow 101: A Beginner's Guide to Managing Your Business Money with Dr. Nadia Brown
03/25/2024
037: Cash Flow 101: A Beginner's Guide to Managing Your Business Money with Dr. Nadia Brown
“Consistent cash flow can often cover a multitude of sins. But when the cash stops flowing, it starts to highlight those areas where we may not have been as diligent as we could have been.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, Dr. Nadia wants you to know that if you're feeling the stress of not knowing how to manage your business cash flow effectively, then you are not alone! Many entrepreneurs struggle with reluctance or lack of knowledge around cash flow management, leading to potential financial mishaps and missed opportunities for long-term stability. The fear of making financially unwise decisions and the uncertainty of being able to afford necessary support for your business can be overwhelming. It's time to take control and make informed decisions to secure the financial future of your business. It's not just about keeping the cash flowing; it's about what happens when it stops. Get ready to uncover the unexpected truth about leveraging cash reserves and strategic financial decisions that could transform the future of your business. Here’s what you can expect from this episode: How mastering cash flow management leads to business stability and growth Building cash reserves is crucial for weathering financial storms and seizing opportunities Making strategic financial decisions to propel your business towards sustainable growth Consistent cash flow can transform your business's financial health and potential Planning your finances for long-term business success and security Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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036: Ethical Selling: How Sales Leaders Can Foster a Culture of Integrity and Respect with Dr. Nadia Brown {Part Two}
12/14/2023
036: Ethical Selling: How Sales Leaders Can Foster a Culture of Integrity and Respect with Dr. Nadia Brown {Part Two}
“As founders and leaders, it's essential to continually train and equip our team members to operate ethically and provide a different type of experience for both team members and buyers.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I am back for part two of how sales leaders can foster a culture of integrity and respect in their business, team and in themselves as leaders. I unravel the significance of transparency and client-centricity in establishing a solid ethical sales culture. Whether you're a seasoned sales professional, a business owner, or an aspiring entrepreneur, the insights shared in this episode have the potential to revolutionize your sales approach. Gain a fresh perspective on ethical practices and learn actionable strategies to set your organization apart in the competitive sales landscape. Join Dr. Nadia Brown for an enriching discussion on ethical sales practices and client-centered strategies. Here’s what you can expect from this episode: Understand the ethical approach to selling for building trust and long-term client relationships Transform your organization to focus on meeting and exceeding client needs and expectations Embrace transparency to create a culture of honesty and integrity in your sales process. Equip your team with the skills and mindset to engage in ethical and effective sales practices Recognize the significance of knowledge in guiding clients through a seamless and informed sales journey Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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035: Building Trust & Transparency for Sales Team Success with Dr. Nadia Brown
11/30/2023
035: Building Trust & Transparency for Sales Team Success with Dr. Nadia Brown
“Share consistently. Share openly. Share the wins, share the losses to help create that sense of shared ownership, teamwork, trust, honesty and openness.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I am back with a solo episode discussing the importance of building trust through transparency with your team. In the world of sales, where numbers and targets often take center stage, I reveal key considerations that can make or break your success as a team and a business. Trust-building takes time and effort, but the rewards of a trusting and transparent team are invaluable. So, grab your headphones and get ready to learn how to foster trust and transparency within your sales team in this informative episode. Here’s what you can expect from this episode: Fostering trust and transparency within your sales team to develop stronger connections and rapport with team members Encouraging a shared vision and track progress together, ensuring everyone is working towards the same objectives and goals Involving each team member in the sales process to foster a sense of ownership and responsibility Encourage openness, vulnerability, and transparent conversations, fostering a safe space for team members Increasing employee satisfaction and retention, leading to higher job satisfaction and reduced turnover within your sales team Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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034: Elevate Your Speaker Game: Revolutionize Your Style with Malissa Davis
11/16/2023
034: Elevate Your Speaker Game: Revolutionize Your Style with Malissa Davis
“I'm not here trying to put someone in a box of a trend. I want to get them to be authentic and find their own unique style.” ~ Malissa Davis In this episode of Straight Talk About Sales, I am joined by who is not just a personal stylist, but a trusted friend and invaluable part of my team. With over 10 years of experience in the industry, Malissa has a unique talent for seeing the inner and outer beauty in women. What started as a hobby, offering styling advice to friends, quickly grew into a thriving business. Malissa's approach is all about authenticity and helping her clients embrace their own unique style, rather than conforming to trends. She understands the power of confidence and the impact it can have on a person's presence, especially in professional settings like speaking engagements. Whether it's in person or virtually, Malissa's expertise and guidance help her clients show up powerfully and make a lasting impression on stage. Here’s what you can expect from this episode: Enhance your personal style and presentation on stage for increased confidence and engagement Discover and express your unique style to captivate and leave a lasting impression on your audience Harness the power of personal style to boost your sales and make a memorable impact on potential clients Learn practical tips and techniques to exude confidence on stage and in sales Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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033: From Overwhelm to Success: Revealing the Secrets to Streamlining Business Operations with Diane Lam
11/02/2023
033: From Overwhelm to Success: Revealing the Secrets to Streamlining Business Operations with Diane Lam
I want to give women the “Hows”. How do you actually operate a business? How do you implement that strategy? How do you build the tech to support the lifestyle instead of just burning yourself out at the same time? ~ Diane Lam In this episode of Straight Talk About Sales, I am joined by Diane Lam, an operations strategist with a passion for helping women entrepreneurs level up their businesses. With a background in corporate operations, Diane has a knack for solving complex puzzles and building operational infrastructure. Although working with high-profile clients brought excitement, Diane discovered her true calling in guiding women on their growth journey. She found immense satisfaction in helping them navigate the operational side of their businesses, streamlining processes, and maximizing productivity. Recognizing the low representation of women-owned businesses reaching major revenue milestones, Diane is on a mission to change the game. She believes that when more women make more money, entire communities thrive. With her expertise and practical guidance, Diane is determined to empower women to hit that coveted $250,000 mark and beyond. Here’s what you can expect from this episode: Discover the key strategies to reach the $250,000 revenue milestone Optimize your business operations for increased productivity and efficiency, allowing you to focus on what truly matters - growing your business Learn how women-owned businesses play a vital role in building vibrant and thriving communities Gain access to valuable resources and tools specifically designed to support the growth and success of women entrepreneurs Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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032: Unveiling the Truth: How Conditioning Impacts Your Money Story feat. Kendra Tillman
10/19/2023
032: Unveiling the Truth: How Conditioning Impacts Your Money Story feat. Kendra Tillman
“Address your fears and the stories you tell yourself about money. Don't let conditioning or misconceptions hold you back from charging for your valuable services.” ~ Kendra Tillman In this episode of Straight Talk About Sales, I am delighted to have Kendra Tillman, the visionary founder of StrongHer.me Coaching & Consulting. With over thirteen years of dedicated experience in the entrepreneurial realm, Kendra specializes in empowering women to discover their genuine voices and lead lives driven by purpose. Kendra's wealth of knowledge and her personal journey make her the ideal person to illuminate the fears and narratives we construct concerning finances. Entrepreneurs and small business owners stand to gain valuable insights and guidance from Kendra as she emphasizes the significance of confidently setting fair prices for their services. Prepare for an enlightening discussion that will empower you to conquer your financial apprehensions and excel in your business pursuits. Here’s what you can expect from this episode: How to break free from self-doubt and embrace your full potential as an entrepreneur Gain insights into the lasting effects of market crashes and how to navigate its impact on your mindset and relationships Uncover practical strategies to overcome money-related fears and confidently set fair prices for your services Learn how investing in personal development and continuous learning can shape your mindset and unlock greater success in entrepreneurship Discover how the Kolbe Assessment can help you and your team achieve greater success Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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031: The Sales Game Changer: Harnessing the Power of Clarity and Confidence with Dr. LaNée Javet
10/05/2023
031: The Sales Game Changer: Harnessing the Power of Clarity and Confidence with Dr. LaNée Javet
“Don't let society or others dictate who you are. Embrace your assignment, know your worth, and confidently present it to the world.” ~ Dr. LaNée Javet In this episode of Straight Talk about Sales, I am joined by Dr. LaNée Javet, the visionary behind Upscale Noir. With a wealth of experience and a deep reservoir of knowledge in the field, Dr. LaNée stands as a highly respected business coach, specializing in empowering entrepreneurs to supercharge their sales effectiveness. Her unique focus centers on championing black entrepreneurs and dismantling the prevailing stereotypes that often impede their progress. Dr. LaNée is on a mission to revolutionize the narrative surrounding black businesses and entrepreneurship, with the ultimate goal of fostering a more positive and all-encompassing business landscape. Through her hands-on guidance and ingenious strategies, she has guided numerous clients toward newfound clarity and self-assurance in their sales endeavors, ultimately leading to a surge in success and revenue. Be prepared to glean invaluable insights as Dr. LaNée imparts her expertise and imparts actionable tips, equipping you to conquer sales obstacles and realize your business aspirations. Here’s what you can expect from this episode: Unlock the secrets to building a high-performing team that supports your vision and accelerates your business success Overcome financial constraints and hesitations to confidently hire a team that propels your business forward Discover Dr. LaNée’s 4C Diamond Method and how to apply it to your business Learn the art of pricing and assigning value to tasks Step into the role of a CEO with ease by mastering the art of prioritizing strategic tasks Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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030: Master Your Brand Messaging: How Clarity Deepens Client Connections with Nakita M. Pope
09/21/2023
030: Master Your Brand Messaging: How Clarity Deepens Client Connections with Nakita M. Pope
“When you have a strong brand, potential customers already know who you are and are 75% there before a sales conversation even begins. Consistency in your brand messaging is key to attracting and retaining loyal customers.” ~ Nakita M. Pope In this episode of Straight Talk About Sales, I am joined by Nakita M. Pope, the ingenious mind behind 'Branding Chicks', a boutique branding agency in Atlanta, GA with clients all over the United States. As a natural-born creator, Nakita embarked on her entrepreneurial journey as a graphic designer, fueling her passion for creativity and problem-solving. Nakita found her true calling in branding, which allows her to strategize, solve problems, and still tap into her vibrant creative streak. She prides herself on serving a niche clientele—women-owned businesses and femme-focused brands, embodying a sensibility that resonates deeply with her. If the pain of wasting time and money on ineffective strategies is leaving you frustrated and uncertain about how to move forward, it's time to break free from the cycle and discover the power of clarity and confidence in branding! Here’s what you can expect from this episode: Harness the potential of effective branding to increase sales Foster clarity and confidence in your branding strategy for powerful customer engagement Unwrap the art of delivering a uniform brand narrative to foster unshaken customer loyalty Deep-dive into the psyche of your ideal audience to boost the effectiveness your marketing activities Explore the fascinating connection between influential branding and the art of attracting ideal clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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029: Money as Energy: Harnessing the Potential of Cash Flow Planning with Connie Vanderzanden
09/07/2023
029: Money as Energy: Harnessing the Potential of Cash Flow Planning with Connie Vanderzanden
“Be kind to yourself. It's not our fault that we weren't taught about money. Start from where you are and pepper in financial education along the way.” ~ Connie Vanderzanden In this episode of Straight Talk About Sales, I am joined by Connie Vanderzanden, an entrepreneur who boasts a commendable two-decade career journey that had its fair share of financial lessons. She's not only built a successful business from the ground up but learned crucial aspects of cash-flow planning along the way. Sharing her own experiences of acknowledging and overcoming financial missteps, Connie now helps other entrepreneurs to navigate common fiscal challenges confidently. Her focus lies in guiding business owners towards managing their finances proactively and fostering a positive relationship with money. Here’s what you can expect from this episode: Learn how essential effective cash flow planning is for entrepreneurs and small businesses aiming for growth Recognize the power of financial education in forming constructive money habits Foster a better understanding of your own financial mindset and how to improve it for optimum results Learn the key differences between cash flow planning and conventional financial planning, and how this understanding can impact your entrepreneurial journey Get tips on prioritizing cash flow checks and insights on how to effectively allocate resources Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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028: Letting Go and Leveling Up: Overcoming Challenges in Scaling Beyond Six Figures with Shayla Boyd-Gill
08/24/2023
028: Letting Go and Leveling Up: Overcoming Challenges in Scaling Beyond Six Figures with Shayla Boyd-Gill
“Don't be afraid of refining, grinding down, getting to the nitty gritty so that you can get clear and your clients can get clearer and make better decisions” ~ Shayla Boyd-Gill In this episode of Straight Talk About Sales I am joined by Shayla Boyd-Gill, a renowned sales coach and strategist who has dedicated her life to teaching women entrepreneurs how to successfully scale their businesses beyond the six-figure mark. Shayla's clients are women who dominate their industries and are seeking the expertise and strategy needed to scale towards the elusive million-dollar mark. Known for her Luxe Scaling System, Shayla is the beacon of hope for those entrapped in the $250K crisis. It's time to break free from ineffective actions and discover the real challenges women entrepreneurs face in scaling their businesses, so you can finally overcome them and achieve the success you deserve. Here’s what you can expect from this episode: Dig into the niche hurdles women entrepreneurs confront while pushing to break the six-figure ceiling Approach the transformative Luxe Scaling System, your guide to ballooning businesses beyond the six-figure bracket Analyze the less-talked-about '$250K crisis' that becomes a hurdle for female entrepreneurs escalating to this prosperous milestone Recognize the power of continually sharpening your marketing, sales, and team tactics for consistent business growth Learn to dare to be uncommon and imitate no one in your pursuit of standing out in the crowd Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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027: Ignite Sales Growth with Personalized Follow-Up: Insights from Doug C. Brown
08/10/2023
027: Ignite Sales Growth with Personalized Follow-Up: Insights from Doug C. Brown
“People pay for value, and the bigger the problem or opportunity, the more value they see in it and the more they will pay.” ~ Doug C. Brown In this episode of Straight Talk About Sales, I talk with Doug C. Brown, a strategic powerhouse and sales aficionado! Doug has acquired a wealth of practical know-how over his extensive journey through the business world. Early work experiences alongside his father transformed him into a hustling entrepreneur, launching over 35 businesses. Never one to shy away from challenges, Doug mastered the art of selling through a diverse range of ventures. Be it running a music business at the tender age of 13 to his coveted role as Tony Robbins' President of Training and Sales, his stories hold lessons for all. Tune in to learn from the CEO of CEO Sales Strategies as he shares his wealth of knowledge on the crucial role of follow-up communication in sales. Here’s what you can expect from this episode: Decipher the crucial necessity of persistent follow-up in achieving sales excellence Explore the remarkable effects of customized and meaningful follow-up dialogue Understand the distinctive mental and operational protocols of the 1% in sales Acknowledge the transformative impact of efficient systems and automation in smart sales prospecting Discover ways to cultivate lasting relationships founded on connection, rapport, and trust Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Email Doug’s Team - Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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026: Ethical Selling: How Sales Leaders Can Foster a Culture of Integrity and Respect with Dr. Nadia Brown {Part One}
07/27/2023
026: Ethical Selling: How Sales Leaders Can Foster a Culture of Integrity and Respect with Dr. Nadia Brown {Part One}
“Sales doesn't have to be a dirty word - it can be a positive and ethical endeavor.” ~ Dr. Nadia Brown In this episode of the Straight Talk About Sales podcast, I dive deep into the importance of ethics and values in sales. Many sales leaders in service-based businesses are experiencing the negative consequences of unethical sales practices. Despite focusing on short-term gains and aggressive tactics, they are failing to create a positive sales culture and ethical sales experiences. Can you navigate the complexities of sales without compromising your values? Tune in to find out, as we explore the unexpected challenges that arise in the pursuit of ethical selling. Here’s what you can expect from this episode: Gain insights into the vital importance of ethics in successful sales practices Delve into the negative stigma surrounding sales and how to navigate these perceptions Adopt ways to set and communicate your business' ethics clearly within and outside your organization Learn to address the concerns and resistance raised by non-sales team members effectively Understand the role of ethical sale strategies in forging trustful and long-term relationships with customers Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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025: Divine Strategies for Entrepreneurship: Doing Business and Sales with God ft. Shae Bynes
06/29/2023
025: Divine Strategies for Entrepreneurship: Doing Business and Sales with God ft. Shae Bynes
“If what you sense, saw or thought, isn't counter to the character of God or counter to the scripture, then operate as if He actually did speak to you…and take a step in that direction.” ~ Shae Bynes In this episode of Straight Talk About Sales, I am joined by my friend and colleague, Shae Bynes. Shae is a passionate storyteller, mentor, and strategist who equips leaders to be catalysts for transformation in the marketplace. Known as “Chief Fire Igniter”, she has reached over one million aspiring and current entrepreneurs around the globe through her devotionals, books, courses, podcasts, and more. At one point, Shae was on the brink of burnout herself. But it was an unexpected moment in church that changed everything. A single sermon about ignited a fire within her, causing her to reevaluate her approach to life and business. What she discovered was a deeper relationship with God, a trust in divine wisdom, and a newfound peace. And in embracing this new path, Shae achieved even greater success – all while prioritizing rest and alignment with her faith. Here’s what you can expect from this episode: Explore the empowering concept of embracing grace and dismantling the "always grinding" mentality Grasp the significance of prioritizing personal well-being for increased productivity and effectiveness Discover how not being manipulative in your sales conversations is possible Equip yourself with tools for overcoming limiting beliefs that stifle your growth and potential Delve into the importance of aligning your decisions and actions with God's wisdom and perfect timing Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Website and Book - Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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024: Growth is a Fickle Mistress with Leslie Hassler
06/15/2023
024: Growth is a Fickle Mistress with Leslie Hassler
"Business is the Wild, Wild West and if you're trying to be safe, it's likely not the place to be. Because safe doesn't grow.” ~ Leslie Hassler In this episode of Straight Talk About Sales, I am joined by Leslie Hassler, an author, speaker, and business strategist who helps business owners produce predictable profits, fund growth, stabilize cash flow and enjoy more freedom. Leslie Hassler's journey to creating a profitable service-based business didn't start out as expected. After realizing her passion she discovered her true purpose with her business Your Biz Rules. Now, Leslie emphasizes the importance of a profitable and sustainable business model that aligns with one's goals and values. Here’s what you can expect from this episode: Tips on how to grow a service-based business with maximum profit potential The importance of prioritizing profitability over sheer growth for long-term success Uncover the keys to creating a scalable and sustainable business model Gain essential insights into the critical role of financial management for business expansion Find out how leveraging external assistance can lead to greater growth and success Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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023: Overcoming Money Mindset Fears with Payton Moran
06/01/2023
023: Overcoming Money Mindset Fears with Payton Moran
“When you're connecting the pieces of your life and you're understanding where your own beliefs come from…those beliefs that aren't serving you lose their power when you shine the light on them.” ~ Payton Moran In this episode of Straight Talk About Sales, my guest today is Payton Moran, a dedicated Money Mindset Mentor who specializes in helping entrepreneurs tackle their fears and concerns around money. Payton's journey began in the financial services sector, where she soon realized her own money avoidance issues and the importance of mindset work. This revelation led her to pivot her business online and concentrate her efforts on empowering women in their financial pursuits. Payton Moran, confronts the sneaky self-sabotage of our brains and generational beliefs around money in pursuit of emotional and time freedom for ambitious women entrepreneurs. Here’s what you can expect from this episode: Nurturing a resilient financial perspective that boosts your entrepreneurial potential How to shake off the shackles of deep-rooted financial hurdles and misfortunes Unlocking real-life balance and emotional autonomy through intentional mindset adaptations Acknowledging the significance of ongoing inner growth for a prosperous financial journey Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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022: Transforming Your Prospect Journey: Attracting Dream Clients with Dr. Nadia Brown
05/18/2023
022: Transforming Your Prospect Journey: Attracting Dream Clients with Dr. Nadia Brown
“As people are becoming aware of my company, the things that we do, the impact that we make and the clients that we serve, how do I want them to feel when they interact with our brand and our marketing?” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I have a question for business owners. We often focus on the client experience, but what about the journey to becoming a client? In this episode, I talk about the importance of giving attention to every touchpoint a prospect has with your brand and how it can impact their decision-making process. By being intentional in every stage of the client journey, you not only attract the right-fit clients, but you also help them make informed decisions about working with your business. Here’s what you can expect from this episode: Unlock the potential of auditing client journeys for enhanced alignment and effectiveness Establish a memorable first impression for prospects during the early stages of their experience Master the art of automation, engagement, and lead magnets for more effective preparation Delve into the emotional aspects of prospective buyers and their influence on purchasing decisions Harmonize your sales process with both business objectives and customer needs for a win-win outcome Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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021: Navigating Business Transitions with Katie Craig
05/04/2023
021: Navigating Business Transitions with Katie Craig
“Root into what you know - strip back to the bare basics of your business." ~ Katie Craig In this episode of Straight Talk About Sales I am joined by Katie Craig, a highly experienced graphic/web designer, entrepreneur, and coach. She founded Momentum Concepts in 2006, a marketing company that specializes in helping small business owners combine creativity, mindset, and strategy to achieve their goals. Her clients value her as a “technology healer” who expertly guides them through the ever-changing facets of digital integrations. When Katie Craig stumbled into a coach's class, she never expected to find her career path aligning with her newfound passion. However, she soon discovered the power of trust in her intuition and the importance of creating a solid lead structure. Little did she know, she was about to embark on a journey that would transform her life and the lives of her clients, forever. Here’s what you can expect from this episode: Discover the benefits of focusing on quality leads instead of sheer numbers in client hunting Build a targeted audience and compelling messages in your marketing approach for more client engagement Boost your marketing prowess with simple, inviting offers and strategic referral networks Learn how to pivot towards new audiences gracefully while maintaining your existing business stability. Realize the power of trusting your gut and setting boundaries on workloads as an entrepreneur Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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020: Mastering the Art of Sales Team Growth: Strategies for Success with Dr. Nadia Brown
04/20/2023
020: Mastering the Art of Sales Team Growth: Strategies for Success with Dr. Nadia Brown
“I often find that company founders are not setting their sales teams up for success, they're actually setting them up for failure. And no one hires with the expectation that their salesperson is not going to be successful in their role.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, D. Nadia will be sharing her own experiences and insights on how to determine the best salesperson to help you achieve success in setting up your sales team. Hiring salespeople at the right time can be a game changer for any business. As a small business owner, getting it right ensures that the focus can shift from selling to managing the overall growth and strategic aspects of the business. Here’s what you can expect from this episode: Pinpoint the perfect salesperson to elevate your business success. Develop key performance indicators to drive sales team excellence. Unlock the power of feedback, training, and coaching for sales triumph. Foster compelling team dynamics through seamless communication. Analyze turnover and enhance the recruitment process for sales positions. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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019: Culture Shift: Unlocking Your Team's Potential for Business Growth with Dr. Nadia Brown
03/30/2023
019: Culture Shift: Unlocking Your Team's Potential for Business Growth with Dr. Nadia Brown
“I don't know it all, I'm the visionary. I have ideas. There are things that I want to see, there are things that I want to accomplish, but I by no means know it all.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales we are continuing our conversation from the last episode. Culture shift is imperative for the business to grow, scale, and evolve. Company leaders and visionaries must overcome their own biases and insecurities to lead their team in a culture shift that empowers them to reach the collective goal of increased sales and growth. Culture shift and its impact on business can be overwhelming and intimidating to approach. However, by understanding the importance of clarity around your values and “why”, being open to feedback and communication, and being transparent and vulnerable with your team, the process of shifting culture doesn’t have to be so daunting. Here’s what you can expect from this episode: How can founders shift away from being solely responsible for sales while also not feeling uncomfortable or unqualified How to leverage the existing expertise and relationships within a team to shift culture What does transparency look like for a team to help them understand and be successful with making culture shift Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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018: Scaling Your Business for Success by Shifting the Culture of Your Team with Dr. Nadia Brown
03/16/2023
018: Scaling Your Business for Success by Shifting the Culture of Your Team with Dr. Nadia Brown
“Building, growing and scaling a business is not for the faint of heart.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I discuss how to bridge the gap between being the sole salesperson in an organization to distributing the sales responsibilities throughout different roles. This includes getting clear on company values and why. In doing this, it can be a game changer in terms of growing and scaling a business. An ambitious entrepreneur must shift the culture of her small team, distribute sales responsibilities and prepare for resistance, all in the pursuit of taking her business to the next level. Here’s what you can expect from this episode: Building a sales team without increasing your team's roles and responsibilities Adjusting the company culture to support sales goals Developing a hiring process that reflects the shift in the company culture Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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017: Revolutionize Your Sales Conversations with Transparent Client Care with Dr. Nadia Brown
03/02/2023
017: Revolutionize Your Sales Conversations with Transparent Client Care with Dr. Nadia Brown
"Increase the transparency in your sales process to revolutionize your sales conversations and create an exceptional client experience." ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I discuss with you how a reluctant salesperson must revolutionize their sales process to increase transparency and prepare clients for an exceptional experience, ultimately conquering their fear of rejection. Discussing the sales process and how to create a better client experience through increased transparency can revolutionize the experience prospects have with our companies and make them excited to become a client. We can also improve transparency by recording videos, sharing client testimonials, talking about our process and giving buyers the information they need to make the most of the conversation. Here’s what you can expect from this episode: How we revolutionize the sales conversation and client experience Ways to increase transparency in the sales process How we prepare prospects before they become clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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016: Unlock Your Business Potential with Tracking with Dr. Nadia Brown
02/16/2023
016: Unlock Your Business Potential with Tracking with Dr. Nadia Brown
"You want to take the time, look at your business, look at your entire sales process, your entire sales system, and ask yourself, do the numbers make sense?" ~ Dr. Nadia Brown In this episode of Straight Talk About Sales we ask ourselves, are you struggling to break through a financial ceiling? Today I am talking to you about embarking on a journey of tracking and data analysis to uncover the hidden irony behind my own roadblocks and reaching my financial goals and you can, too! Tracking total revenue, sales, expenses, and profit is essential to making smart decisions, avoiding money leaks, and having money to reinvest or take home as an employee. Paying attention to systems that may be doing duplicate work and adjusting payment terms can also be beneficial. Here’s what you can expect from this episode: Uncover the secrets to busting through income ceilings and reach new thresholds in your business. Learn how to track total revenue and total sales to make strategic decisions for your company. Discover how to look for money leaks in your expenses and make informed decisions on which systems and processes to keep or discard. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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015: Unraveling the Mystery of Lead Qualification Through Honest Content with Winnie Anderson
02/02/2023
015: Unraveling the Mystery of Lead Qualification Through Honest Content with Winnie Anderson
"Honor and treat people with dignity and respect and give them all of the information they need because you're then only going to get people who go, yes, let's get on a call and talk about it." ~ Winnie Anderson In this episode of Straight Talk About Sales, I am joined by Winnie Anderson, a sales and marketing expert with a background in HR and organizational development. She’s had extensive experience in cold calling, door to door B2B sales, inside sales, and copywriting and is passionate about helping clients make informed decisions. Winnie had to figure out how to build her brand and get recognition which led her to discover the power of information and how it could help buyers make decisions. She promotes the idea of giving buyers the information they need to make a decision to avoid an adversarial sales process and to foster trust. Winnie learned to answer the questions her buyers had and educate them on their buying journey, understanding that buyers need to be treated with respect and not tricked into making a purchase. Here’s what you can expect from this episode: Uncovering the Value of Content in Generating Leads and Sales Exploring the Impact of the Pandemic on Technology Adoption and B2B Purchasing Uncovering the Hidden Elements of a Buyer Persona to Craft Targeted Content What is Billboard Content and How to Leverage It Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Connect with Straight Talk About Sales If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on
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