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30: Brand New Friend with Elaine Dye
04/18/2025
30: Brand New Friend with Elaine Dye
In this solo episode of An Art to It, I share my experiences of creating a brand identity for myself. Why am I doing that you might ask. Last year I realised that I really needed to set up a separate website as a home for the online courses I run, and for this podcast too. I wanted the Byre Gallery to concentrate on doing what it’s supposed to do, showcase our exhibitions and the beautiful work we feature in the gallery, and can be the home for everything else. As I talk a lot about the importance of branding in my course: An Insider’s Guide to Gallery Success I do quite a lot of reading about branding anyway and came across a great line by marketing guru Seth Godin () : "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” And for some reason this made me think about the photo I saw on the Kennel Club website https://www.thekennelclub.org.uk/ two and a half years ago which lead me and my husband to buying a new puppy. This started me on a journey to work out what my brand really stood for, who my audience was, and how I was going to illustrate it. And illustrating it meant having my photo taken. I’m not a huge fan of being photographed and less so of some of the results, but thankfully I was in the capable hands of brand photographer - and ‘showing up’ expert - Vicki Knights https://vickiknights.co.uk/. I’d hugely recommend her for photographs and also her courses, such as I also read some other great books: Purple Cow by Seth Godin, Brand You by David Royston-Lee and Sylvana Storey; How to Style your Brand by Fiona Humberstone https://www.thebrand-stylist.com/; Inside her Pretty Little Head, by Jane Cunningham and Philippa Roberts; Book of Branding, by Radio Malinic; and the super useful ‘deck’ of branding cards Brand Seasons by Sarah Robertson @thesearethedays.co I talk about ceramic artist Loraine Rutt of the Little Globe Company https://thelittleglobeco.com/ as someone whose brand imagery works extremely well. My online course An Insider’s Guide to Gallery Success, specially created for artists and makers to take them through all they need to know to achieve continuing gallery, and professional, success, opens for booking on 30th April. Find out more at I’ll be back with a new series packed with fascinating interviews with inspiring women artists, makers and gallery owners, in early June.
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