This is How We Create
The This is How We Create podcast digs deeper into the creative life of contemporary artists of color. Discover what feeds their creativity and how they found (or are finding) their artistic voice. Through these intimate and candid conversations, you will gain insights into the lives of creative professionals of color that are hard to find anywhere else.
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The Struggle to Find Your Original Voice as an Artist
01/28/2026
The Struggle to Find Your Original Voice as an Artist
What does the advice, "Just be yourself," mean when you are still figuring out who you are as an artist? In this episode photographer, Martine Severin, shares her "prickly" journey to discovering her creative voice and why the path from imitation to authenticity is rarely a straight line. We discuss the "gap" between our taste and our abilities, the pressure artists of color face to be original yet palatable, and why a simple concept changed how she approaches her work. If you are tired of performing for applause and ready to find a voice that feels like home, this episode is for you. Chapters 00:13 The Taste Gap 02:29 The Portfolio Review 04:40 Imitation vs. Authenticity 07:02 The Trap of Originality 09:20 The Burden of Representation 11:38 Voice as a Garden Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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When Your Biggest Failure Becomes Your Signature Style - Shaina McCoy
01/21/2026
When Your Biggest Failure Becomes Your Signature Style - Shaina McCoy
Have you ever felt like your inability to master a technical skill was a sign you should quit? In this episode, I sit down with the brilliant painter Shaina McCoy, who transformed a moment of classroom frustration into a profound artistic breakthrough. Shaina opens up about the courage it took to bypass traditional art school to protect her voice, the surprising way she colors her memories, and why she believes making a viewer feel is the ultimate measure of success. If you are struggling to embrace your unique limitations, this conversation might just change your perspective on what it means to be a master of your craft. Chapters 00:00 Introduction to Shaina McCoy and Her Visual Language 02:16 Early Creative Roots and The Dream of Art School 05:54 The Assignment That Changed Everything: 30 Paintings in 3 Weeks 09:00 Finding Validation in Unexpected Places 11:09 The Choice to Avoid Art School to Protect the Work 15:33 Developing “Blind Faith” in Your Creative Voice 17:16 The Breakthrough: Permission to Stop Painting Faces 19:18 Sculpting with Oil: Mastering the Impasto Technique 20:56 Pop Pop’s Archive: The Keeper of Family History 24:29 Color Theory and The emotional Weight of Memory 29:27 Redefining Success: Connection Over Prestige Connect with Shaina: Follow Shaina on Instagram: Shaina’s Work: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Welcome to Season Six: A New Look and a Bold Vision - Martine Severin
01/14/2026
Welcome to Season Six: A New Look and a Bold Vision - Martine Severin
Welcome back, friend. We are stepping into Season Six with a fresh energy that I have been dying to share with you. Over the last nine months, my team and I have been working quietly behind the scenes, from the vibrant streets of Medellín to the design studio, to reimagine how this show looks, sounds, and feels. In this episode, I am pulling back the curtain on the major changes we have made, from our stunning new visual identity to the strategic shifts in our programming. I also share why we are pivoting away from our old format and the ambitious goals we have set for growing this community. If you have ever wondered what it takes to evolve a creative project while staying true to its core, this look ahead offers a glimpse into the joyful, sometimes messy work of leveling up. Chapters 00:00 Welcome Back: Kickstarting Season Six from Colombia 01:30 A Visual Renaissance: Collaborating on Our New Identity 03:28 Sonic Shifts: Choosing the New Sound of the Show 04:25 The Strategic Pivot 06:10 The Mission: Growing an Audience to Support Artists 07:45 Season Preview: Creative Crushes and Upcoming Guests 09:15 Solo Episodes: Tackling Paralysis and Finding Your Voice 10:30 Behind the Scenes: Batch Recording and Team Dynamics Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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How to Do the Scary Things in Life - Martine Severin
12/18/2025
How to Do the Scary Things in Life - Martine Severin
Want to find out the secret to doing the scary things in life? Are you waiting for the right time or for a surge of confidence to finally send that pitch or apply for that residency. In this episode, we explore the psychological traps of "waiting to be ready" and share research-backed strategies to move from stagnant avoidance to meaningful action. If you have been keeping a scary dream on hold, this conversation might be the gentle push you need to start before you feel brave. Chapters 00:00 The internal draft: Why we wait for the right time 01:05 A snowy reflection on the dreams we haven't touched 02:17 The confrontation: When "someday" meets the calendar 03:10 Unlearning the fear patterns that keep us stuck 04:39 The "No Fear Month" challenge and the science of action 05:40 Why feelings follow actions: Insights from cognitive behavioral therapy 06:20 Utilizing temporal landmarks for a fresh start 08:00 Step-by-step: How to schedule your breakthrough 10:30 Keeping promises to yourself: A lesson from my son 12:50 The Pomodoro technique and the power of twenty-five minutes 14:40 Overcoming the discomfort of the "not right now" 16:26 Body doubling and shifting your creative environment Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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Letting Go with Grace: When It’s Time to Make the Hard Call - Martine Severin
12/11/2025
Letting Go with Grace: When It’s Time to Make the Hard Call - Martine Severin
In our ongoing series about the creative process of building a studio, we’ve covered when and how to hire a team. But what happens when a hire isn’t the right fit? I’m pulling back the curtain on a lesson that cost me months of energy and a piece of my confidence as a leader. You'll often know by week three or four when a new hire isn't going to make it, and waiting six months to act isn’t just costly, it's a failure of leadership. I share the difference between a coachable skill gap and a fundamental values misalignment. Discover the two questions that immediately clarify your next move and the three clear, documented conversations you must have before making the final decision. This episode provides a clear, direct process to protect your creative work and act with grace and clarity, because your vision is worth protecting. Chapters 00:00 - An Expensive Lesson in Waiting: Why I Didn’t Act for Six Months 01:30 - The Six-Month Rule: Knowing When It’s Time to Make a Clear Decision 02:40 - Coaching vs. Cutting Loose: When to Invest in Skill vs. Values 04:05 - Making It Better or Just Different: The Two Defining Questions 04:55 - The Three Clear Conversations Before You Let Someone Go 07:05 - How to Have the Firing Conversation: Clarity is Kindness 08:45 - The Cost of Waiting and Why Acting Fast is Great Leadership 10:40 - Am I Coaching Because I Believe or Because I’m Afraid? Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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From Solo Hustle to Successful Delegation: The Art of Onboarding - Martine Severin
11/25/2025
From Solo Hustle to Successful Delegation: The Art of Onboarding - Martine Severin
You’ve made the hire and the contract is signed. Yay. Now we can begin the real work. In this final installment of our mini-series on hiring your first assistant, I’m pulling back the curtain on the first crucial 90 days and the art of proper onboarding. I’ll be sharing the systems and intentional frameworks, honed from years of building teams in my photography business and overseeing a 120-person team in a co-owned company, that help a new hire fully absorb your vision, not just your tasks. I’ll walk you through the 30-60-90 framework for ensuring your new team member is set up for success. Learn why the first 30 days are purely for learning, when to flip the script on task ownership, and what to watch for by day 60 to prevent costly misalignments. This episode will provide you with the blueprint for creating an operating document, using tools for clear process transfer, and course-correcting early to ensure your future self (and your entire creative business) is amplified, not diluted. Chapters 00:00 - Introduction and Series Recap 02:23 - The Crucial 90 Days: Onboarding vs. Orientation 04:44 - Breaking Down the 30-60-90 Framework 07:04 - Why You Must Encourage "Dumb" Questions 09:16 - Honesty Check: Are You Micromanaging? 11:37 - A Concrete Example: Onboarding for Client Communication 14:02 - Creating Your Operating Document and Role-Playing Scenarios 16:21 - The Week Eight Check-in and the Importance of Documentation 18:48 - Setting People Up for Success: Coaching Versus Cutting Loose Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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The Creative's Guide to Screening Your First Hire - Martine Severin
11/18/2025
The Creative's Guide to Screening Your First Hire - Martine Severin
Hiring your first helper is exciting, but it can also be terrifying. After keeping the wrong person on my team for far too long, I realized I had been focusing on all the wrong things. Skills on a resume are table stakes, but you cannot teach someone to care about the details the way you do. In this episode (Part 2 of our hiring series), I am pulling back the curtain on the screening process that saved me from making that mistake again. I share the specific, behavioral questions I now ask to uncover a candidate's true values, the red flags that signal a poor fit, and the single most important step I take before making any commitment: the paid trial project. This is the guide I wish I had when I started building my team. Chapters 00:00 Welcome Back & The Hiring Journey 00:45 The Mistake I Made With My First Hire 02:05 Looking Beyond the Resume: Skills vs. Values 03:00 Why "Culture Fit" Is Everything for a Small Creative Business 04:00 The Pre-Screening Trick for Attention to Detail 05:50 How to Ask About Past Work (The "Prioritization" Question) 07:45 Asking About Mistakes and Listening for Ownership 09:30 How Do They Handle Critical Feedback? 10:30 The Importance of a (Paid) Trial Project 11:50 The Truth Revealed in the Trial 12:20 Red Flags: Badmouthing and Vague Answers 13:00 Why the Questions They Ask Matter 13:30 The One Question I Wish I Had Asked 14:00 Final Thoughts: Aligned, Not Perfect Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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Think you need to hire someone? Your exhaustion might be lying to you - Martine Severin
11/13/2025
Think you need to hire someone? Your exhaustion might be lying to you - Martine Severin
Some creatives hire when they're overwhelmed, not when they're ready to lead. Before you bring on that intern or assistant, you need clarity on what you're handing off, bandwidth to train them, and rock-solid values they can execute on. I’m pleased to share the hiring frameworks that rocked my world when it came to bringing on new team members. Chapters 00:00 Introduction: The Four-Part Series on Hiring 01:06 The Mistake: Hiring When You Are Not Ready to Lead 02:08 Question 1: What Specific Work Are You Handing Off? 02:49 Question 2: Can You Afford to Train Someone (With Time)? 03:31 Question 3: Do You Know Your Non-Negotiables? 04:30 The EOS Framework and The People Analyzer 05:07 The Three Parts of the People Analyzer: Get It, Want It, Capacity 08:08 Journaling Prompts: Defining Your Core Values 10:30 The Key Advice: Hire for One Job, Not to Replace Yourself 13:10 Coming Up: The Interview Process Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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What an Afro Comb Can Teach You about Design - Jomo Tariku
11/11/2025
What an Afro Comb Can Teach You about Design - Jomo Tariku
What does it take to change an entire industry? Thirty years ago, Jomo Tariku, then an industrial design student, noticed something profound missing in his university library: contemporary African furniture designers. This observation sparked a decades-long journey of persistence and vision. I sit down with Jomo to discuss his path from sketching designs in his garage while working other jobs to having his celebrated work featured in The Metropolitan Museum of Art and the film Black Panther: Wakanda Forever. He shares how his father's incredible story as a refugee gave him the hubris to persist through a 27-year wait for recognition. Tune in to learn how he translates his heritage (from the horns of the Nyala antelope to the powerful symbolism of the Afro-comb) into functional, modern art. Tune in to this story about patience, process, and the fight to redefine the creative canon. Chapters 02:22 The Collector's Home: Early Influences from a Father's Travels 05:13 Breadcrumbs: From Drawing Objects to Industrial Design 09:34 The Missing Narrative: A Thesis on African Furniture 14:14 The "Hubris" of an Orphan: A Father's Legacy of Courage 18:59 The Story of the Mito Chair: Connecting Continents with an Afro-Pick 24:37 A Commission for Seneca Village: The Met Afrofutures Room 26:08 The Designer's Process: Collaboration and Master Craftsmanship 31:40 The Balance of Beauty and Function 33:41 How 3D Printing Changed the Game 39:36 The Cost of a Prototype 42:18 The Nyala Chair: "The One That Put Me on the Map" 42:48 The 27-Year Wait and the Rise of BADG 45:10 Advocating for a More Inclusive Canon 47:33 Redefining Success: Joy, Research, and Community Connect with Jomo: Follow Jomo on Instagram: Jomo’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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The Quiet Persistence of Creativity - Martine Severin
11/06/2025
The Quiet Persistence of Creativity - Martine Severin
I have been thinking a lot lately about the difference between the loud hustle culture of constant visibility and the profound power of simply refusing to give up, even when it feels like nothing is happening. Join me in this episode as I share unexpected lessons in persistence, inspired by Death Valley. Chapters 00:00 - The Unlikely Pairing: Death Valley and Dehydrated Shrimp 01:50 - The Persistence of Fairy Shrimp and Resurrection Moss 02:30 - Redefining Persistence: Why Dormancy is Not Failure 03:40 - When Your Rain Comes: Being Ready to Rise 04:30 - Nature’s Pep Talk: The Audacity of a 50-Year Wait 05:30 - A Call to Action for Your Quiet Creative Work Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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The Courage to Trust the Process - Bria Gladney
11/04/2025
The Courage to Trust the Process - Bria Gladney
Every so often, we come across an artist whose journey reminds us that creativity is a promise of transformation. What started as a project to design graduation caps (that then went viral) evolved into a story of artistic evolution, mental health healing, and finding purpose through creativity. In this episode, mixed media textile artist Bria Gladney reveals how the most meaningful art comes from the intersection of personal healing, community impact, and the courage to trust the process. Chapters 00:00 Introduction to Bria Gladney and Her Journey 03:02 From Class Clown to Pencil: Early Creative Exposures 08:46 The Viral Spark: Designing Graduation Caps in College 11:06 The Decision to Become a Full-Time Artist 11:37 The Spiritual Journey and the Humbling Transformation 17:05 From Canvas to Crochet: The Genesis of the "Dear Cleo" Bears 21:08 Redefining Success: From Chasing Fame to Seeking Impact 23:10 The Craft: Creating Mixed Media Textile Art 24:41 Full-Time Art: Income Streams and Pricing the Work 27:47 The Healing Power of the 'Lovie': Bears as Adult Comfort 29:50 Finding Inspiration Through Conversation and Designated Thinking Time 36:37 Art as Philanthropy: Partnering with the Too Fly Foundation 41:36 Advice on Finding Your Artistic Voice: Stay True to You Listen to the show on your favorite streaming platform! Apple Podcast: Spotify: iHeart Podcast: Connect with Bria: Follow Bria on Instagram: Bria’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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How to Find Your Own Creative Mantra - Martine Severin
10/30/2025
How to Find Your Own Creative Mantra - Martine Severin
I recently spent time hiking the Four Corners (you know, the area in the US where the states of Utah, Arizona, Colorado, and New Mexico form corners). After pushing my body to its limits, I ended up on a massage table where an unexpected mantra changed my perspective. This mantra made me ask: if we have mantras for meditation and our bodies, why not for our creative practice? We, as creatives, spend so much time battling imposter syndrome and the endless feelings of "not enough". Why not use mantras to help us dip into the springwell of our creativity. Chapters 00:00 Welcome: A Mantra I Didn't Know I Needed 00:40 Hiking the Four Corners and a Body at Its Limit 01:20 The Mantra: "I Am Grounded in the Earth" 02:15 The Realization: Why Not a Mantra for Our Work? 02:45 Battling the "Not Enough" Voice 03:20 This Isn't Toxic Positivity 04:15 How to Find Your Own Creative Mantra 05:20 My Mantra (Right Now) 06:30 Your Turn: Let It Ground You Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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The Art of World-Building as an Author - Navi' Robins
10/28/2025
The Art of World-Building as an Author - Navi' Robins
How does a creative professional build a portfolio of 18 books? My guest today, Navi' Robins, is a Chicago-born author and graphic designer who does just that. His creative perspective was shaped by a childhood spent living across five continents. In our conversation, Navi' shares the inspiration behind his new Black Lotus trilogy, a futuristic world where men have been eradicated, and how real-world political events sparked the idea. We dig into his process as a "freestyle writer", his secrets to dynamic world-building, and the fearless habit he relies on to push the boundaries of his imagination. Chapters 00:00 - Introduction to Navi' Robins 01:47 - Releasing the Black Lotus Trilogy 03:08 - The Inspiration: From Trump's Escalator to Roe v. Wade 04:41 - Inside the Black Lotus: A World Without Men 07:56 - Early Influences: Reading Stephen King in Secret 10:31 - Writing the First Book: Combining 10 Stories into One 15:32 - The Approach to World-Building 19:00 - What Frightens People the Most? 20:38 - The Habit of Being Fearless 22:17 - Daily Routines: Afrobeat and Freestyle Writing 26:39 - Overcoming Writer's Block 28:00 - Finding an Artistic Voice Connect with Navi: Follow Navi' on Instagram: Navi’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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How Creatives Really Make a Living - Martine Severin
10/23/2025
How Creatives Really Make a Living - Martine Severin
Have you wondered about the gap between the beautiful work on artists’ websites and the reality of making a living off of your creative work? Join three incredible artists: illustrator Andrea Pippins, illustrator Alex Cabal, and photographer Chris Charles, who share their "income pie." They reveal that making it is a result of royalties, commissions, speaking gigs, and consulting that supports their creative life. Chapters 00:00 - The Reality of Paying Rent as an Artist 02:15 - Understanding the "Income Pie" (Feat. Andrea Pippins) 04:28 - Andrea Pippins Shares Her Income Pie Breakdown 06:29 - Alex Cabal on a Fluctuating Creative Income 09:45 - The Importance of Asking for Help and Avoiding Burnout 10:30 - Chris Charles on Diversifying with Consulting and Film 12:07 - Final Thoughts Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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Capturing Authentic Emotion in Photography - Sage East
10/21/2025
Capturing Authentic Emotion in Photography - Sage East
Ever feel trapped shooting the same bright, clean images everyone expects? Photographer Sage East knows that struggle. After landing her first big Puma campaign with perfectly lit, commercial-ready shots, she realized something was missing - soul. In this episode, the photographer behind campaigns for Nike, Google, Netflix, and Dior reveals how she transformed her work from safe and sterile to moody and magnetic. Learn how she developed her mantra "I don't shoot what it looks like, I shoot what it feels like" and discover the specific techniques she used to find her signature warm, Caribbean-influenced style that makes clients like Don Cheadle and Simone Biles feel vulnerable in front of her lens. Chapters 00:00 Introduction to Sage East’s Vision 04:04 From the Medical Field to a Camera 05:30 Starting Out: Finding a Muse and Shooting Weddings 06:29 The First Big Gig: PUMA 09:10 The Motto: "I Don't Shoot What It Looks Like, I Shoot What It Feels Like" 10:25 Evolving a Signature Style: Moody, Warm, and Experimental 15:15 The Power of Color Theory and Jamaican Heritage 17:30 How to Communicate Your Vision: The Art of the Treatment 24:43 Adding "Director" to the Title 28:51 Creating Vulnerability with High-Profile Talent 31:30 Defining "Main Character Moments" Connect with Sage: Follow Sage on Instagram: Sage’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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More Slices, More Freedom: The Income Streams of a Multipassionate Creative - Martine Severin
10/16/2025
More Slices, More Freedom: The Income Streams of a Multipassionate Creative - Martine Severin
Turns out most successful creative careers are funded by multiple streams. If you've ever felt that cobbling it together means you haven't truly arrived, this episode is a reminder that you're building something sustainable, resilient, and entirely your own. Chapters 00:00 - The Secret Feeling of Being a Fraud 02:17 - The "Income Pie" Revelation 04:37 - Why Your Pie is a Source of Freedom, Not Failure 06:55 - How Bridge Work Sustains the Dream Work 09:09 - Homework: How to Draw Your Own Income Pie 11:34 - You Are Building Something Sustainable Book Recommendations on Building a Multifaceted Creative Career If the idea of an "income pie" resonates with you, here are a few books that explore how to build a sustainable and multifaceted creative life: The Multi-Hyphen Life by Emma Gannon: This book is a celebration of the modern portfolio career. Gannon argues that having multiple work streams isn't a distraction but a way to build a more resilient, passion-fueled, and future-proof career. Art, Inc.: The Essential Guide for Building Your Career as an Artist by Lisa Congdon: A practical and inspiring guide for artists, this book covers everything from setting goals to diversifying income. Congdon is a master at turning creative passion into a thriving business and shares how multiple revenue streams (like licensing, teaching, and print sales) are key to a sustainable practice. Real Artists Don't Starve by Jeff Goins: Goins debunks the myth of the "starving artist" by showing how successful creators throughout history have embraced an entrepreneurial mindset. The book provides a framework for thriving, not just surviving, by strategically building multiple income sources that support your creative work. Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis: While not exclusively for artists, this book is perfect for any creative who wants to build a profitable, enjoyable, and sustainable business on their own terms. It challenges the traditional growth-at-all-costs mindset and champions a smarter, more intentional approach to work, which often involves focusing on a variety of profitable endeavors rather than scaling into a massive operation. Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa.
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Freelance Illustration: Opportunities and Challenges - Violeta Encarnación
10/14/2025
Freelance Illustration: Opportunities and Challenges - Violeta Encarnación
Discover how Violeta Encarnación balances freelancing, illustration, and creative evolution. She reflects on her journey from growing up in Cuba to becoming a book illustrator, her experience at SVA, and her shift into tattooing. Violeta opens up about the realities of freelancing, managing carpal tunnel syndrome, and honing her distinctive color palette. She also shares how nature inspires her work, the significance of personal connections in art, and her upcoming projects. We talk with Violeta Encarnación, a freelance illustrator, about her creative journey and experiences in book illustration. She shares memories of growing up in Cuba, the impact of her artistic family, and her transition to life in the U.S. Violeta reflects on her time at SVA, her path into tattooing, and the lessons she has learned as a freelancer. She opens up about managing an unpredictable schedule, coping with carpal tunnel syndrome, and staying authentic in her work. Violeta also discusses her distinctive color palette, nature’s influence on her art, and the role of personal connections in creative careers. Episode Highlights Childhood experiences and cultural background. Learning a new language and adapting to a new culture. Book illustration involves collaboration, patience, and the ability to convey complex emotions through images. Developing a unique color palette takes time and experimentation, and it can be influenced by nature and personal experiences. Finding one's voice in art and maintaining personal connections are essential for success. Chapters 00:00 - Introduction: A Collage of Moments Frozen in Time 02:45 - A Journey of Belonging: From Cuba to the U.S. 06:30 - The Language of Emotion: Finding Your Voice in a New Tongue 10:15 - Reclaiming Art as a Safe Space 13:05 - The Unexpected Path to Tattooing 17:01 - Illustrating a New Chapter: Breaking into Picture Books 22:30 - The Resilience of a First "No": Redrawing Her Way to a "Yes" 28:15 - Juggling the Freelance Life: Cash Flow and Creative Burnout 36:00 - A Journey with Color: From Fear to Harmony 42:50 - What's Next: Ceramics and Storytelling Connect with Violeta: Follow Violeta on Instagram: Violeta’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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How to Dance with Fear in Your Creative Life - Edwidge Danticat
10/10/2025
How to Dance with Fear in Your Creative Life - Edwidge Danticat
What does it take to keep creating, even after dozens of false starts? In this deeply insightful encore episode, I’m sharing my conversation with the legendary author Edwidge Danticat. Edwidge shares how she found her own voice as a writer and offers a candid look into her artistic practice today. We talk about the "dance with fear", and the "20 notebooks of false starts" for her current novel, and the practical mindset it takes to push through creative blocks. This is a powerful and reassuring conversation for any creator who has ever felt stalled by perfectionism or self-doubt. Chapters 00:00 - Introduction to Edwidge Danticat 02:30 - The Oral Storytellers of a Haitian Childhood 04:30 - From Listening to Writing: Discovering the Power of Books 06:55 - Finding a Voice and First Publications 09:20 - Choosing Art Over a Prescribed Path 11:30 - The Dance with Fear: Navigating Self-Doubt and Perfectionism 14:50 - The 20 Notebooks: A Look into the Creative Process 18:10 - Learning to Trust Your Own Process 20:10 - A Message to Her Younger Self Connect with Edwidge: Edwidge’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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The Power of Community in a Creative Career - Nolis Anderson
10/07/2025
The Power of Community in a Creative Career - Nolis Anderson
Have you ever felt the pull to leave a secure, conventional career for a more exciting path of as an artist? In this encore episode, I’m revisiting my conversation with photographer Nolis Anderson, whose journey is a powerful lesson in following your creative intuition. Nolis shares the incredible story of how he pivoted from pursuing a Doctor of Pharmacy degree to building a full-time photography career, not with a grand plan, but through organic growth and the power of community. This conversation is a must-listen for anyone wondering if their 'hobby' could be something more. Chapters 00:00 - Introduction to Nolis Anderson 01:06 - From Kenwood Academy to a Creative Path 02:40 - The Surprising Leap: From Pharmacy to Photography 06:30 - Finding a Voice: From Parties to Portraits 11:50 - The Art of Capturing Ephemeral Moments 14:10 - The "Clean" Aesthetic: Editing and Process 17:15 - The Power of Mentorship and Community 19:20 - Navigating the Business of Creativity 25:50 - Lessons Learned and Looking Ahead Connect with Nolis: Follow Nolis on Instagram: Nolis’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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What To Do When Your Creativity Fades - Martine Severin
10/02/2025
What To Do When Your Creativity Fades - Martine Severin
When was the last time your creative energy faded away like mist? One season you’re overflowing with ideas, and the next, you feel like you’re trying to draw water from a dry well. In this personal solo episode, I’m pulling back the curtain on my own creative rhythms. Tune in to hear how to use your natural creative lulls to your advantage. This episode is a gentle reminder that your river of creativity is always flowing, even when it goes underground for a while. Chapters 00:00 - My Not-So-Secret Creative Cycle 02:21 - The Dry Spell: When the Well Runs Empty 04:49 - The Return of the River: Embracing the Flow 07:15 - Beyond Hustle: Challenging the Myth of Constant Creation 09:33 - What to Do When the Ideas Aren't Flowing 11:46 - Mapping Your Own Creative Seasons 14:10 - Your River is Always Flowing Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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The Making of an Artist: Passion, Persistence, and Profit - Alexandra Craig
09/30/2025
The Making of an Artist: Passion, Persistence, and Profit - Alexandra Craig
Have you ever wondered how to turn a lifelong passion for art into a real, thriving career? In this episode, I'm delighted to sit down with Alex Craig, a self-taught artist, painter, and illustrator who embodies the spirit of creative determination. Alex shares her journey, from a childhood surrounded by artists to launching her first clothing line to eventually showcasing her work at prestigious events such as the Black Girl Art Show. This conversation explores perseverance and authenticity that transform passion into purpose. We dig into: The practical steps of building an art business, We talk about how to digest critique, How to open an Etsy shop and Tips to find the right printer and pricing for your work. Alex’s story is a reminder that with a strong support system and an unwavering belief in your own voice, you can build the creative life you've always envisioned. Chapters 00:00 Introduction to Alex Craig 01:21 Growing Up Creative: A Family of Artists 03:40 The College Hustle: From Custom Jackets to a Clothing Line 07:25 Taught by Experience: Lessons from a College Art Class 11:11 The Art of Critique: Learning to Let Go of Ego 19:23 Finding Your Voice with a Little Push from Family 22:05 The Practical Hustle: Starting and Growing an Etsy Shop 28:27 Bridging Worlds: How Digital Sketches Inform Physical Paintings 33:20 The Art of Pricing: On Accessibility and Value 36:54 The Signature Palette: A Love Story with the Color Blue 40:13 What Sets Her Heart Ablaze: The Drive to Keep Creating Connect with Alexandra: Follow Alexandra on Instagram: Alexandra’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Advice to Your Younger Self
09/25/2025
Advice to Your Younger Self
Think back to your younger self. What advice would you give to that version of yourself? In today’s episode, I'm sharing a powerful compilation of advice from three artists who have learned to quiet their chatty minds to be their best selves. We'll hear from Murielle Banackissa, celebrated food photographer, stylist, and author of the cookbook Savoring. Nana Oduro, a visual artist. And from, Tiffany Brooks, a leading figure in the interior design world. This episode is an intimate collection of insights on trusting the process, embracing your voice, and finding the courage to create authentically. Chapters 00:00 Introduction: A Conversation with Our Younger Selves 02:23 Murielle Banackissa on Trusting the Process 05:28 Nana Oduro on Why Fear is the Mind-Killer 07:36 Tiffany Brooks on the Power of Following Your Gut 10:45 What Advice Would You Give? Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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The Secret to Getting Collectors Without Selling Out Online - Darnell Scott
09/23/2025
The Secret to Getting Collectors Without Selling Out Online - Darnell Scott
How do you move from showing your art in group exhibitions to building a loyal circle of collectors who not only buy your work but champion it? In this conversation, we dive deep into the lived experience of an artist who has done exactly that. From humble beginnings in group shows to being invited into exhibitions in New York, Japan, and Europe, our guest shares how community, consistency, and serendipity shaped a career sustained not by social media clicks but by human connection. We explore: Building Collectors: How early supporters became long-term champions who now buy new work before it’s public. Real-Life vs. Social Media: Why genuine conversations and showing up in person often outperform online likes. Printing Philosophy: Why Moab Luster paper brings photography to life like a “window into reality.” Archiving & Editing: A practical system in Lightroom to organize decades of work while leaving space for rediscovery. Film Revival: How DSLR scanning revolutionized archiving film—fast, precise, and surprisingly affordable. Creative Tools: From smart collections to Google Earth, the surprising ways digital tools fuel analog creativity. Chapters 00:00 Introduction: The Accidental Photographer 05:10 From Marine Biology to a High School Darkroom 07:29 Finding a Focus in Skate Photography 14:59 The Evolution of a Creative Eye 17:10 Photography as a Way to Preserve the Present 21:37 A Deep Dive into Landscape and Nature 27:28 The Process: Planning, Gear, and Google Earth 33:41 The Creative Dance of Fatherhood 39:28 Building a Collector Base for Your Art 43:33 The Art of the Archive: Lightroom, Keywords, and DSLR Scanning 52:39 Final Thoughts on a Winding Journey Connect with Darnell: Follow Darnell on Instagram: Darnell’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Is Money Your Friend or Your Worst Enemy? - Martine Severin
09/18/2025
Is Money Your Friend or Your Worst Enemy? - Martine Severin
What's your relationship with money? Is it your friend, your enemy, or something much more complicated? In this episode, I discuss a topic we all think about but rarely talk about: money. We'll explore the science of how money stress affects our creative brains and unpack the family stories that shape our financial habits. We’ll guide you through actionable steps and a few mindset shifts, including the powerful "Honey Money" concept, that have helped me build a healthier, more abundant relationship with my finances. This episode is for any creative who's ready to rewrite their money story and build a life that feels not just creatively fulfilling, but financially safe and expansive. Chapters 00:00 - My Money Story: From Haiti to a Scarcity Mindset 03:05 - The Science of Money Stress: How Scarcity Affects Your Brain 05:15 - Unpacking Your Family's Money History 07:00 - The Five-Step Journey to a New Mindset 11:10 - Books That Will Change Your Relationship with Money 15:30 - Meet 'Honey Money': A Simple Practice for Abundance 18:18 - A Gentle Warning and Where to Find Help Here is the list of books and resources to help you reframe your relationship with money: Lower Ed by Tressie McMillan Cottom The Color of Money by Mehrsa Baradaran Poverty, by America by Matthew Desmond Get Rich, Lucky Bitch! by Denise Duffield-Thomas The Psychology of Money by Morgan Housel Overcoming Underearning by Barbara Stanny The Body Keeps the Score by Bessel van der Kolk, M.D. Happy Money by Ken Honda Mental Health & Crisis Resources Please remember, your well-being matters more than any amount of money. If you are struggling, please reach out to these resources for support. Crisis Text Line: For immediate support, text HOME to 741741. 988 Suicide & Crisis Lifeline: You can call or text 988 to connect with the prevention line. Psychology Today: A resource to help you find a therapist in your area. Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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The Unavoidable Path of a Creative Soul - Diana Hendrix
09/17/2025
The Unavoidable Path of a Creative Soul - Diana Hendrix
How do you find your creative voice when the world tries to quiet it? In this powerful episode, I sit down with artist Diana Hendrix, who shares her journey from Chicago's foster care system to carving a vibrant creative career. Diana reveals how to use your work to reshape a challenging world into something beautiful. We explore her path through a detour into law and how an unexpected health diagnosis ultimately forced a profound return to her artistic roots. This is an intimate story about resourcefulness, the power of encouragement, and how the most challenging course corrections can lead us directly to who we were always meant to be. Chapters 00:00 - Introduction to Diana’s Journey 01:51 - Art as a First Language in the Foster Care System 04:49 - A Mother’s Encouragement and How it Shaped an Artist 06:51 - Discovering Basquiat, Alma Thomas, and an Artistic Lineage 11:21 - The Pressure to "Course Correct" to a Traditional Career 13:43 - The Unapologetic Joy of the "Don't Care Bears" 18:19 - Fueling the Next Generation of Artists Connect with Diana: Follow Diana on Instagram: Support the Show Website: Follow on Instagram: https://www.instagram.com/martine.severin/ | https://www.instagram.com/thisishowwecreate_ Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Why Your Clients Want a Discount (And Why You Do, Too) - Martine Severin
09/11/2025
Why Your Clients Want a Discount (And Why You Do, Too) - Martine Severin
Have you ever found yourself frustrated with a client who wants top-tier, champagne-level results on a beer budget? We've all been there. But what happens when you realize you do the exact same thing in your own life? We are digging into the messy, human psychology of why we all want more than we can sometimes afford. I explore the powerful "first impression effect" that sets our expectations and the tricky mental shortcuts we use that equate price with quality. I will share actionable steps for managing expectations, setting your "non-resentment rate," and protecting your creative energy, especially when you really need the money. Chapters 00:00 - The Contractor Story: Champagne Taste on a Beer Budget 02:18 - The Psychology of Why We Want Expensive Things for Cheap 04:45 - More Than a Budget: The Human Need for Quality and Joy 07:04 - For Service Providers: 4 Ways to Manage Client Expectations 10:11 - For Clients: How to Get Better Results on Any Budget 11:54 - The Hardest Part: How to Set Boundaries When Money is Tight 15:37 - Your "Non-Resentment Rate" and Why It’s a Game-Changer 19:06 - Breaking the Race to the Bottom & Final Recap Check out the full Video Podcast on our YouTube Channel! https://youtu.be/YR449TnmbrI Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives Resources to Support This Topic Here are a few resources that dig deeper into the concepts discussed in the episode: "Thinking, Fast and Slow" by Daniel Kahneman: This book is a masterclass in understanding the cognitive biases that shape our decisions, including the "anchoring effect" or "first impression effect" I discussed. It’s a fantastic read for anyone who wants to understand the "why" behind our choices. "Pricing Design" by Dan Mall: While focused on design, the principles in this book are invaluable for any creative professional. Dan breaks down how to price your work based on value, not just time, helping you build a more sustainable and profitable business. "Set Boundaries, Find Peace: A Guide to Reclaiming Yourself" by Nedra Glover Tawwab: Setting boundaries is crucial for protecting your creative energy, especially when dealing with pricing and client expectations. This book offers practical advice on how to establish healthy boundaries in your professional and personal life, which is essential for long-term creative health.
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The Unseen Gaze: Art, Technology, and Redefining Womanhood - Yannie Gu
09/09/2025
The Unseen Gaze: Art, Technology, and Redefining Womanhood - Yannie Gu
How do the roles we observe as children shape the art we create as adults? In this conversation, I connect with painter and curator Yannie Gu, whose creative vision was formed by the women in her life in Shanghai. Tune in to hear how Yannie leveraged the power of community to create an experimental pop-up gallery. Yannie offers a beautiful perspective on her use of color and the symbolism of flames in her work, creating a world where her characters are protected and powerful. This episode explores how our past, our passions, and our communities can intertwine to create a voice that is uniquely our own. Chapters 00:00 - Introduction to Yannie Gu 00:51 - Growing Up in Shanghai 03:03 - From Professional Ballet to Visual Art 05:20 - Finding Her Voice and Community at SVA 07:10 - The Genesis of Museum 54: A Platform for Peers 12:20 - The Gaze in the Age of Technology 17:30 - Painting with Fire: The Symbolism of Flames and Color 23:45 - Balancing a Studio Practice with Commercial Work 30:40 - Capturing Ideas in the Notes App 32:00 - Final Reflections on the Creative Journey Check out the full video interview on our YouTube channel! https://youtu.be/fgH4xiLL0v0 Connect with Yannie: Follow Yannie on Instagram: Yannie’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Are You Showing Up for Your Future Self? - Martine Severin
09/04/2025
Are You Showing Up for Your Future Self? - Martine Severin
In this solo episode, I'm sharing a tough-love truth that might sting a little. It all started during a recent hiring process, where I was struck by how many candidates showed up unprepared for a life-changing opportunity. It got me thinking: how often do we, as creatives, fail to do the basic work our dreams require? I’m digging into the idea of "permission to play" as the baseline preparation and knowledge that’s your ticket into the game. We’re not talking about perfection; rather, we’re focusing on honoring your future self with the simple act of showing up ready. We'll explore why talent without preparation is just potential and how over-preparing is one of the most profound acts of self-love you can practice. If you're ready to stop abandoning your future and start building earned confidence, this one's for you. Chapters 00:00 - The Interview Story That Stung 01:43 - What Is Your 'Permission to Play?' 02:30 - The Real Cost of Being Unprepared 03:25 - Sending a Love Letter to Your Future Self 04:25 - How Preparation Changes Your Identity 05:15 - What People Say When You're Not in the Room 06:20 - A Final Word: Your Future Self is Counting on You Check out the full Video Podcast on our YouTube Channel! Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Why This Lion King Star Says 'Happy Is a Swinging Pendulum.’ And Why That Matters for Creatives - Rashada Dawan
09/02/2025
Why This Lion King Star Says 'Happy Is a Swinging Pendulum.’ And Why That Matters for Creatives - Rashada Dawan
Have you ever given yourself a deadline to make a dream come true? For singer and actress Rashada Dawan, that deadline was one year. After being laid off and with bills piling up, she made a 12-month commitment to pursue her art full-time before turning to a more “practical” career. Just days before she was set to take an exam to become a police offer, she received a life-altering phone call. In this episode, I sit down with the incredible Rashada Dawan to talk about her journey from Chicago church choirs to national stages. This is a story about faith, resilience, and the courage to bet on yourself, even when the clock is ticking. Chapters 00:00 - Introduction to the Multifaceted Rashada Dawan 02:22 - Saturday Mornings and Church Choirs: Early Musical Memories 06:06 - "Singing Doesn't Pay the Bills": The Advice That Shaped a Career 10:07 - Finding Her Voice: Lessons from Mimicking the Greats 17:28 - The One-Year Challenge and a Life-Changing Bathroom Call 21:21 - A Family Affair: Passing the Torch to the Next Generation 31:02 - The Swinging Pendulum: Finding Contentment in the Dance of Life 37:05 - More Than an Artist: The Freedom of Creating Without Pressure Connect with Rashada: Rashada’s Website: Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Santiago Cardona and Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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Lessons From Our Creative Mentors - Martine Severin
08/28/2025
Lessons From Our Creative Mentors - Martine Severin
Have you ever been at a crossroads, wishing for that one piece of timely advice to light the way? Recently, a conversation with my nieces got me thinking about the incredible wisdom our guests have shared on this podcast. In this special episode, I'm doing things a little differently. I’ve gathered insights from three amazing creators: bestselling author Jasmine Guillory, photographer Amanda J. Cain, and muralist Dorian Sylvain who share the advice they wish they could give their younger selves. Get ready to hear hear tried-and-true tips on the writing process, the power of mentorship, and how to reframe so-called mistakes into opportunities for growth. Chapters 00:00 - The Power of Timely Advice 03:26 - Jasmine Guillory on Finding Your Voice as a Writer 05:14 - Amanda J. Cain on Mentorship and the Gift of Authenticity 09:27 - Dorian Sylvain on Embracing "Mistakes" and Lifelong Learning 13:46 - A Final Word on Making Advice Stick Tune in to Jasmine Guillory’s episode 50. Tune in to Amanda J Cain’s episode 70. Tune in to Dorian Sylvain’s episode 77. Support the Show Website: Follow on Instagram: | Subscribe to the Newsletter: This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Subscribe wherever you get your podcasts Leave a review Follow us on social media Share with fellow creatives
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