Smart Lawyers Position to Transition
I’m here to totally disrupt the legal industry and how lawyers exit their law firms. I want to crush the old notion that you can’t sell your law firm or that it is not worth anything. You absolutely can and … There is a Better, Much more profitable way.
info_outline
You Don't Need a Coach
11/20/2025
You Don't Need a Coach
Coaching has become the reflex answer for every challenge in the business world, especially for law firm owners. But here is the truth many people never hear. Most firm owners do not need a coach. At least not yet. In this episode, Victoria Collier breaks down when coaching truly helps and when it becomes an expensive distraction. Victoria explains why vague goals lead to vague results, why clarity must come before coaching, and why comparison and fear push law firm owners into programs they are not ready for. She also outlines the specific scenarios where coaching delivers real value and where it does not. If you have ever wondered whether you need a coach or simply need commitment, this episode will give you a clear test and a practical starting point. In this episode you will learn • Why “I just want to do better” is not a real goal • The three question coaching test that reveals if you are ready • The difference between a clarity problem and an accountability problem • Why law firm owners are especially vulnerable to unnecessary coaching • The scenarios where coaching creates real change in a firm • Why the most important voice you need to listen to may be your own If you want to prepare your firm for growth, transition, or sale, start by asking the right questions. Clarity always comes before coaching. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/39098490
info_outline
Ethics in Transition: Protecting Clients and Staying Compliant When Buying or Selling a Law Firm
11/13/2025
Ethics in Transition: Protecting Clients and Staying Compliant When Buying or Selling a Law Firm
When it comes to selling or buying a law firm, numbers and contracts often steal the spotlight, but ethics are what make or break the deal. In this episode, host Victoria Collier goes into the ethical framework that governs law firm sales and explains how to navigate compliance without sacrificing client trust. From competence and confidentiality to client notifications and handling trust accounts, Victoria walks through the key ABA rules every lawyer must understand, especially Rule 1.17, and shares practical insights for keeping your transaction ethical, professional, and smooth from start to finish. What You’ll Learn • Why Rule 1.17 is the backbone of ethical law firm sales • How to protect client confidentiality during due diligence and negotiations • What to include in a client notice letter (and when to send it) • The right way to handle conflict checks without breaching privacy • Best practices for transferring client files and trust funds safely • How to ethically market a law firm for sale under Rule 7.1 • Why ethics and profitability go hand in hand in successful law firm transitions Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/39013840
info_outline
Profit or Illusion: Understanding Net Profit, EBITDA, and SDE When Selling Your Law Firm
11/06/2025
Profit or Illusion: Understanding Net Profit, EBITDA, and SDE When Selling Your Law Firm
Think you know your firm’s profit? Think again. In this episode, host Victoria Collier breaks down one of the most misunderstood parts of selling a law firm: the true meaning of profit. Victoria explains the critical differences between Net Profit, EBITDA, and SDE—and how each number tells a very different story about your law firm’s financial health and value. Whether you’re still growing your practice or preparing to sell, understanding these metrics can mean the difference between a fair price and leaving hundreds of thousands on the table. You’ll learn • Why “profit” isn’t a one-size-fits-all term • The big mistake law firm owners make when relying on their tax returns • How EBITDA and SDE reveal your firm’s true earning power • What buyers are really looking for in your financials • How to use these numbers to increase your valuation and negotiation leverage Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38927980
info_outline
The Smart Seller's Secret: Why Financing the Buyer Can Work in Your Favor
10/30/2025
The Smart Seller's Secret: Why Financing the Buyer Can Work in Your Favor
Everyone wants that big check on closing day, but what if not getting it all upfront could actually work to your advantage? In this episode, host Victoria Collier breaks down why seller financing can be a smart, strategic move when selling your law firm. Learn how seller financing works, how to structure it safely, and why it can help you: * Maximize your firm’s value * Expand your pool of qualified buyers * Earn interest income while enjoying a smoother transition * Potentially lower your tax burden Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38827730
info_outline
Is There a Season for Selling Your Law Firm?
10/23/2025
Is There a Season for Selling Your Law Firm?
Is there really a “right time” to sell your law firm? In this episode of Smart Lawyers Position to Transition, Victoria Collier breaks down how timing affects sellers and buyers differently—and what both sides should be doing before the year ends. Victoria shares why sellers shouldn’t wait for a “perfect” season, and how buyers often use Q4 to plan and position themselves for a strong start in Q1. From financial prep to strategic timing, this episode is packed with practical advice to help you take action now. You’ll learn: • Why the best time to sell is when you’re ready—financially, emotionally, and strategically • How buyers view seasons differently and factor in the economy, politics, and practice type • Why Q4 activity often sets the stage for Q1 acquisitions • What sellers must do now to look attractive in January (hint: clean financials and strong net income) • How buyers can use Q4 to line up financing, define criteria, and build relationships The market rewards readiness. Sellers who prepare before the new year attract stronger buyers, and buyers who plan now move faster later. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38612905
info_outline
After the Ink Dries: The Little Things That Make or Break a Smooth Law Firm Transition
10/16/2025
After the Ink Dries: The Little Things That Make or Break a Smooth Law Firm Transition
You’ve signed the papers, the wire hit your account, and you’re ready to celebrate, but your work isn’t done yet. In this episode, Victoria Collier uncovers the often forgotten post-sale details that can create real problems if they are ignored. From websites that go dark to phones that stop ringing and trust accounts that are not properly transferred, these “little things” can quickly turn a smooth sale into a stressful mess. Victoria shares real examples from law firm transitions to help you avoid costly mistakes and protect your firm’s reputation, clients, and cash flow. In this episode, you will learn • Why closing day is not the finish line, but the start of your transition • The most overlooked post-sale tasks that can disrupt your firm’s operations • How to correctly transfer your website domain, phone numbers, and trust accounts • What to do if your firm owns its office building, including utility changes that are easy to miss • How to keep your team and clients reassured during the handoff so business continues without interruption If you are preparing to sell or buy a law firm, this episode will help you handle the small details that make a big difference once the ink dries. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38596910
info_outline
Form 8594 Explained: Avoiding IRS Headaches When Selling Your Law Firm
10/09/2025
Form 8594 Explained: Avoiding IRS Headaches When Selling Your Law Firm
IRS Form 8594 might sound like dry paperwork, but it’s one of the most important documents in a law firm sale. In this episode, our host Victoria Collier breaks down what the form is, why it matters, and how to avoid post-sale IRS problems. From understanding asset classes to negotiating allocations that minimize taxes, this conversation shows how smart preparation can save both buyers and sellers from stress (and money) down the road. Key Topics Covered • What IRS Form 8594 is and why both parties must file it • Why the buyer’s and seller’s forms must match • How asset classes like furniture, accounts receivable, goodwill, and non-competes are taxed differently • Real-world example of a seller facing IRS trouble a year after closing • When the form should be completed and filed • Why professional advisors (brokers, accountants, attorneys) are essential in this process Form 8594 isn’t just another piece of paper—it’s a critical tax document that can make or break your post-sale peace of mind. Handle it early, handle it correctly, and avoid costly IRS surprises. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38516385
info_outline
More Than Money: How to Choose the Right Buyer When You Have Multiple Offers
10/02/2025
More Than Money: How to Choose the Right Buyer When You Have Multiple Offers
Every law firm owner dreams of multiple offers when it’s time to sell. But what happens when you’re the one holding the cards and now have to choose? In this episode, host Victoria Collier unpacks how to compare offers beyond just the purchase price. You’ll learn: • Why deal structure matters as much as the dollar figure • How to evaluate cash up front versus performance-based payments • The role of transition periods and whether you’ll be compensated fairly for your time • And much more! Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38429925
info_outline
What’s It Really Worth to You?: Beyond the Price Tag of Selling Your Law Firm
09/25/2025
What’s It Really Worth to You?: Beyond the Price Tag of Selling Your Law Firm
When it comes to selling your law firm, the question isn’t just what’s my firm worth? It is what’s it worth to me? In this episode, Victoria explores the intangibles behind a sale. The purchase price may grab attention, but for most sellers, factors like time, health, stress, and what comes next in life carry equal or greater weight. What You’ll Learn in This Episode: • Why the “highest offer” isn’t always the best offer • How time commitments in a deal can make or break it • Why health can outweigh every other factor in your decision • The role of stress, peace of mind, and future opportunities in choosing your next step • How to evaluate offers based on your personal goals, not just the dollar signs If you’re considering selling your law firm, this conversation will help you think beyond the balance sheet and get clear on what matters most to you. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38344175
info_outline
The Lifecycle of a Law Firm: From Start-Up to Plateau
09/18/2025
The Lifecycle of a Law Firm: From Start-Up to Plateau
Every law firm goes through distinct stages: from the hustle of startup, through the rapid growth of scaling, to the challenges of repelling, and finally the stability of plateau. In this episode, host Victoria Collier breaks down what each stage looks like, how income changes along the way, and when it makes the most sense to sell. Whether you’re just starting out, feeling the stress cracks of growth, or enjoying a period of stability, knowing where you are in the cycle is key to making smart business and exit decisions. What you’ll learn in this episode: • The four stages of the law firm life cycle: startup, scaling, repelling, and plateau. • How income, expenses, and owner take-home shift in each stage. • Why scaling is the best time to sell, and plateau is the second best. • The risks of trying to exit too early in the startup phase or during repelling. Take a moment to reflect: where is your firm right now, and what does that mean for your next move? Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38256745
info_outline
One Year After the Law Firm Sale with Joey Masiuk
09/11/2025
One Year After the Law Firm Sale with Joey Masiuk
What happens after you sell your law firm? In this powerful interview, Victoria Collier talks with Joey Masiuk, one year after selling his firm, about the emotional, financial, and practical realities of exiting a long-time practice. From his early days as a PI lawyer, through building a family-centered estate planning firm with his wife, to navigating the highs and lows of selling, Joey’s story offers law firm owners a candid look at what it really takes to prepare, let go, and move on to a new chapter. What You’ll Learn in This Episode • Why emotional readiness can be the hardest part of selling your law firm • How Joey and his wife built a family-centered practice that supported both their clients and children • The importance of preparing your systems, staff, and client relationships before a sale Meet Joey Masiuk Joey Masiuk is a former estate planning attorney who built and ran a successful family-centered law firm with his wife. After years of practicing law, he prepared his firm for sale, navigated the challenges of finding the right buyer, and ultimately transitioned out of practice in 2023. Today, one year after selling his firm, Joey reflects on the lessons of business ownership, the emotional side of letting go, and the importance of leaving a legacy for clients and staff. In addition to life after law, Joey has built a new career in voice acting. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38168780
info_outline
Make it Easy: Helping Buyers Read Your P&L Fast
09/04/2025
Make it Easy: Helping Buyers Read Your P&L Fast
A profit and loss statement may seem basic, but when you’re preparing to sell your law firm, it can be the difference between closing a strong deal or watching a buyer walk away. In this episode, host Victoria Collier explains how to transform your P&L into a buyer-friendly tool that inspires confidence and justifies your asking price. From breaking down income streams to spotlighting discretionary earnings and cutting duplicate expenses, you’ll learn how to make your numbers tell a story buyers can’t resist. What you’ll learn in this episode • Why a messy P&L raises red flags and lowers offers • How to break out income by services to show buyers where revenue really comes from • Simple ways to make your P&L visual, clear, and persuasive Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/38078800
info_outline
Duplicative Expenses: The Hidden Boost to Law Firm Value
08/28/2025
Duplicative Expenses: The Hidden Boost to Law Firm Value
When it comes to selling or buying a law firm, what you see on the books isn’t always the whole story. Some costs are real for the seller but won’t carry over to the buyer — and those hidden savings can dramatically change a firm’s true value. In this episode, Victoria Collier uncovers the overlooked world of duplicative expenses. From accounting to software to office rent, these “double costs” can either drag down your firm’s valuation or create hidden upside for savvy buyers. What You’ll Learn in This Episode Duplicative expenses can mask a firm’s true profitability — learn how to spot them and why they matter in valuations. Buyers can find hidden opportunities to instantly boost net income by cutting redundant costs. Sellers who highlight these expenses proactively can position their firm as more valuable and secure a better price. About Victoria Collier Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37981995
info_outline
From Sustainability to Survival with Jennifer Goddard
08/21/2025
From Sustainability to Survival with Jennifer Goddard
What happens when life throws you a crisis that pulls you out of your business overnight? In this powerful episode, Victoria Collier sits down with Jennifer Goddard, CEO and co-founder of Integrity Marketing Solutions, to share how she faced a rare, aggressive cancer diagnosis—and how her business not only stayed afloat, but thrived without her. This isn’t theory. It’s real-life proof of why systems, culture, and succession planning matter. 3 Key Takeaways Systems Save Businesses: Documented processes and SOPs gave Jennifer’s team the roadmap they needed to operate and even expand without her daily involvement. Culture is Everything: A strong, values-driven team culture allowed her staff and family to step up with confidence and lead effectively. Crisis-Proofing Matters: Whether through health issues, unexpected absences, or other life events, planning for continuity is not optional—it’s essential. About Our Guest Jennifer Goddard is the CEO and co-founder of Integrity Marketing Solutions, a digital marketing agency serving estate planning and elder law attorneys nationwide. With more than 30 years in business, Jennifer has built her firm on a foundation of integrity, innovation, and client service. She is also the host of The Marketing Lawcast and a passionate advocate for business resilience and succession planning. Jennifer’s story of overcoming cancer while her business thrived is a testament to her leadership, her team, and her unshakable belief in living with purpose. The Marketing Lawcast Connect with Jennifer Goddard We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37894825
info_outline
Too Many Cooks: How Outside Advisors Can Complicate—or Strengthen—Your Law Firm Sale
08/14/2025
Too Many Cooks: How Outside Advisors Can Complicate—or Strengthen—Your Law Firm Sale
When you’re selling (or buying) a law firm, your advisory team can be your greatest asset… or your biggest obstacle. In this episode, host Victoria Collier pulls back the curtain on the “good, bad, and ugly” of working with outside advisors. You’ll hear real-world examples of how advisors have saved deals by reframing strategy… and how others have nearly destroyed them through outdated, irrelevant, or ego-driven advice. Victoria shares practical ways to vet your advisory team, set boundaries, and keep the right person in charge (hint: it’s you). What You’ll Learn in This Episode • The surprising ways accountants, lawyers, and financial planners can slow (or sink) a deal. • Why “friend-advisors” can be the most dangerous voices in the room. • Four strategies to keep your advisors focused on closing, not controlling, your deal. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37805020
info_outline
When Buyers Come in Packs: Selling to a Multi-Partner Firm
08/07/2025
When Buyers Come in Packs: Selling to a Multi-Partner Firm
What happens when you're ready to sell your law firm, but the buyer isn't one person? It's an entire team of partners. In this episode, host Victoria Collier unpacks what really goes down when you're negotiating with a multi-partner firm. From the power plays and decision delays to the moments of opportunity and unexpected advantages, this episode is your insider’s guide to navigating the group dynamics that come with this type of sale. Whether you’re currently in talks with a multi-partner firm or just want to know what you might be getting into, this episode is a must-listen. What You’ll Learn in This Episode 1. Why selling to a firm with multiple partners isn’t necessarily easier or harder (but absolutely different). 2. The one question every seller should ask before negotiations begin. 3. The simplest way to prevent miscommunication, confusion, and endless delays when multiple buyers are involved. Bookmark this episode if you’re considering a sale to a larger firm, or want to avoid the silent deal killers no one talks about. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37705030
info_outline
Two Heads, Double Trouble: Why Selling a Law Firm with Partners Isn't Twice as Easy
07/31/2025
Two Heads, Double Trouble: Why Selling a Law Firm with Partners Isn't Twice as Easy
Selling a law firm is rarely simple—but when there’s more than one owner at the table, things get exponentially more complex. Whether you’re in business with a professional partner, your spouse, or both, this episode unpacks the hidden challenges of shared ownership and why “twice the brainpower” doesn’t always equal twice the ease. Victoria Collier draws from firsthand experience to explore why deals between co-owners often fall apart, even with the best of intentions. She pulls back the curtain on the emotional, structural, and financial landmines that make partnership exits uniquely difficult—and why early alignment isn’t just helpful, it’s essential. This is a must-listen if you’ve ever wondered how to sell a firm without losing your mind—or your relationship What You’ll Learn in This Episode • The surprising emotional dynamic that can quietly sabotage a firm sale between partners • What makes co-owned firms uniquely vulnerable during negotiation • The overlooked step that can prevent major conflict before the deal even hits the market Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37613455
info_outline
The All Cash Illusion: Why it's not a Free Pass for Sellers
07/24/2025
The All Cash Illusion: Why it's not a Free Pass for Sellers
At first glance, an all-cash offer for your law firm might seem like the ultimate win. No seller financing, no earn-outs—just a clean break and a big check. But in this episode our host, Victoria Collier breaks down why that perception is often an illusion. Buyers who offer all or mostly cash are actually taking on more risk, which means they come with higher expectations, tougher due diligence, and tighter demands for post-closing transition plans. Whether you're a seller eager for a fast exit or a buyer ready to invest, this episode is your behind-the-scenes look at what really happens when cash is on the table. What You’ll Learn in This Episode • Why a seemingly “perfect” offer might not be as simple—or advantageous—as it appears. • The common mindset mistake sellers make when big money is on the table. • How deal structure impacts both buyer behavior and final outcomes. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37523135
info_outline
Know When to Fold: How to Spot a Bad Buyer Before It’s Too Late
07/17/2025
Know When to Fold: How to Spot a Bad Buyer Before It’s Too Late
Not all buyers are created equal—and some can cost you time, money, and peace of mind. In this eye-opening episode, host Victoria Collier breaks down the biggest red flags when vetting buyers for your law firm. From love-bombing for data to lowball offers disguised as all-cash deals, Victoria shares real-world examples and patterns she’s seen from the deal table. Whether you’re months or years away from selling your firm, this episode will help you sharpen your instincts, protect your legacy, and avoid falling for a “bad buyer in disguise. What You’ll Learn in This Episode • Why refusing to sign a standard NDA is a major red flag • How to spot the “information vampires” who want your secrets, not your firm • The dangers of buyers with no funding or no plan • And much more! Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37430460
info_outline
The Missing Middle: Why Midsize Firms Are the Sweet Spot
07/10/2025
The Missing Middle: Why Midsize Firms Are the Sweet Spot
In this episode, host Victoria Collier explores what might be the most overlooked—and most valuable—segment of the law firm market: mid-size law firms. Victoria explains why these firms strike the perfect balance between solo practices and large firms, making them especially attractive to buyers. From their scalable infrastructure to their reduced owner-dependence, mid-size firms offer lower risk and higher reward—whether you're looking to buy or sell. What You'll Learn in This Episode • What actually defines a mid-size firm (hint: it's not just about headcount) • Why buyers are increasingly targeting this “just right” tier of firms • The three things sellers should focus on to make their firm irresistible to buyers Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37350575
info_outline
Why Should I Make My Associate Sign an NDA When We Start Succession Planning?
07/03/2025
Why Should I Make My Associate Sign an NDA When We Start Succession Planning?
In this episode, host Victoria Collier breaks down one of the most overlooked yet critical mistakes law firm owners make when succession planning: skipping the paperwork and diving into business talks without protecting the firm. From referral sources to internal systems and staff compensation, Victoria walks through everything your associate could potentially take with them if things go sideways—and how to prevent that from happening. What You'll Learn in This Episode Why having an NDA and non-solicitation agreement before real discussions is non-negotiable What exactly these agreements should cover—including financials, staff, referral sources, and internal systems How to bring up these legal documents without damaging trust or enthusiasm Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37264925
info_outline
The Questions You Should Be Asking about High Profit Law Firms
06/26/2025
The Questions You Should Be Asking about High Profit Law Firms
High profit? Sounds like a dream. But is your law firm’s profitability actually as valuable as you think it is to a buyer? In this episode, our host Victoria Collier breaks down why impressive profit margins aren’t always enough to close the deal. She dives into the critical questions buyers are asking today, about staffing, systems, and sustainability, and why many high-profit firms fail to deliver when it counts. If you’re planning to sell your law firm, or considering buying one, this episode will help you see beyond the numbers and understand what truly drives value in a firm. 3 Key Takeaways 1. Buyers want a business, not a job. 2. Staffing and systems tell the real story. 3. Brag about your numbers — but back them up. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37152260
info_outline
Wrapped in Leadership: Building Your Law Firm's Future Team
06/19/2025
Wrapped in Leadership: Building Your Law Firm's Future Team
Think your law firm’s leadership structure doesn’t matter until you're bigger? Think again. In this powerful episode, Victoria Collier has a candid conversation about one of the most overlooked — yet most valuable — assets in your firm: your leadership team. Whether you're a solo attorney or running a growing practice, the way you develop and delegate leadership determines more than just your daily workload — it shapes your firm’s scalability, sellability, and freedom. 3 Key Takeaways 1. The Foundation of a Valuable Firm – Discover why a strong internal leadership team is critical to your law firm’s long-term success, sustainability, and valuation. 2. Start Before You Think You're Ready – Learn how to identify and nurture future leaders at every stage of your firm's growth — even if you're a solo practitioner. 3. Leadership That Transforms – Real stories and practical strategies show how empowering your team can not only improve operations but also change lives. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/37062280
info_outline
Getting to YES: The Right Way to Notify Clients of a Law Firm Sale
06/12/2025
Getting to YES: The Right Way to Notify Clients of a Law Firm Sale
Selling a law firm isn’t just a deal—it’s a delicate transition. In this episode, Victoria Collier reveals why notifying clients the right way can make or break the entire sale. If you're a law firm owner thinking about an exit (or an acquisition), you'll want to hear how to go far beyond the basic ethics requirements to actually retain clients, preserve goodwill, and protect your firm’s value. Discover how to craft a personal and strategic notification process that builds trust, secures buy-in, and keeps clients from walking out the door. 3 Key Takeaways 1. Why a simple notification letter isn’t enough—and what to do instead. 2. How your client communication strategy directly affects your payout (even post-sale). 3. The surprisingly personal way to turn clients into advocates for your successor. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36957505
info_outline
Intellectual Propery in a Law Firm Sale: Who Owns What?
06/05/2025
Intellectual Propery in a Law Firm Sale: Who Owns What?
When it comes to selling a law firm, one often overlooked asset could make or break your deal: intellectual property. From books and blogs to courses and client materials, knowing what belongs to you and what stays with the firm is essential. In this episode, Victoria Collier tackles the complexities of IP and explains how it can influence the value and structure of a law firm sale. Key Takeaways 1. Intellectual property is more than just patents—learn what counts and why it matters in a sale. 2. Discover how clear IP ownership can increase firm value and reduce legal gray areas. 3. Get practical strategies to handle overlapping interests and avoid conflicts post-sale. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36760450
info_outline
How Law Firms Use AI to Increase Value Before They Sell
05/29/2025
How Law Firms Use AI to Increase Value Before They Sell
What if using AI could make your law firm more profitable and easier to sell? In this episode, host Victoria Collier reveals how artificial intelligence is changing the way law firms operate and how it can significantly boost your firm’s value before a sale. She shares highlights from the Lawyers on the Beach conference in Cancun, where lawyers gathered to explore the latest AI tools that are reshaping the legal industry. From automating documents to improving client communication and optimizing billing, discover five powerful ways AI can help grow and scale your practice. Key Takeaways • The critical need for integrated AI systems to maximize efficiency • Why law firms with AI tools attract higher sale prices • What buyers should look for in AI implementation when acquiring a firm Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36760305
info_outline
Increase the Value of Your Law Firm Using These Systems
05/22/2025
Increase the Value of Your Law Firm Using These Systems
When it comes to selling a law firm, most attorneys focus on client lists, revenue, and team structure. But there’s another, often overlooked asset that can significantly increase a firm’s value: systems. In this episode, Victoria explains how well-documented systems can turn a law practice into a scalable, sellable business. She explains what “systems” really mean in a legal context and why investing in them now can pay off in both time and valuation later. Whether you plan to sell soon or not at all, this episode lays out a smarter way to build a law firm that works without you. 3 Key Takeaways 1. A law firm's value goes beyond clients and staff. There's a critical piece that often gets overlooked. 2. There are five core areas of your practice where systems can transform efficiency and growth. 3. You can take a simple first step to start building systems without feeling overwhelmed. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36661850
info_outline
Debt is Not the Enemy: Why Smart Law Firm Buyers Use Leverage
05/15/2025
Debt is Not the Enemy: Why Smart Law Firm Buyers Use Leverage
Why are so many lawyers paralyzed by the idea of taking on debt, especially an SBA loan with a personal guarantee, when buying a law firm? In this candid and empowering episode, Victoria Collier breaks down one of the biggest mindset roadblocks law firm buyers face: the fear of debt. Through personal stories, real-life examples, and strategic insights, she shares how successful entrepreneurs use leverage, how lawyers can adopt that mindset, and why refusing to use debt may be costing you more than you think. If you're on the fence about acquiring a law firm, this episode might be the confidence boost and reality check you need to move forward strategically, and courageously. 3 Key Takeaways (No Spoilers!) 1. Mindset Over Money: Your relationship with debt may be blocking your path to growth more than the actual risk itself. 2. Lawyers vs. Entrepreneurs: How business buyers in other industries view debt very differently—and what lawyers can learn from that. 3. Strategic Use of Leverage: Debt, when used wisely, isn’t a liability—it’s a growth engine. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36569780
info_outline
Law Firms as an Asset Class: Why Buying a Law Firm is a Smart Investment
05/08/2025
Law Firms as an Asset Class: Why Buying a Law Firm is a Smart Investment
What if buying a law firm could be your next smartest investment—right alongside stocks, real estate, or even better? In this episode, host Victoria Collier explores the concept of law firm ownership as a wealth-building asset. She breaks down how lawyers can use their industry knowledge to generate income, build equity, and create long-term financial freedom through strategic acquisitions. Whether you're nearing retirement, starting out, or just looking for a different path, this episode will change how you view law firm ownership. Key Takeaways 1. Discover how law firms can function as high-yield investment vehicles, not just workplaces. 2. Understand the factors that reduce risk and increase ROI for lawyers buying firms. 3. Learn which types of lawyers are best positioned to turn firm ownership into long-term wealth. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36473330
info_outline
Do You Trust Yourself? A Conversation for Law Firm Buyers
05/01/2025
Do You Trust Yourself? A Conversation for Law Firm Buyers
Before you sign the dotted line on a law firm acquisition, there’s one critical question you need to ask yourself—and it’s not about the numbers, the systems, or even the seller. In this candid and thought-provoking episode, Victoria Collier talks directly to law firm buyers about a make-or-break factor in every deal: self-trust. Whether you're eyeing your first acquisition or considering another, this episode challenges you to look inward before making a move. What does it really take to step into ownership confidently? How do you know if your hesitations are about the business—or about your own readiness? This conversation will give you a new lens for evaluating opportunity, risk, and your role as a future firm owner. 3 Key Takeaways 1. Smart deals start with self-awareness – Learn why your mindset may matter more than your due diligence checklist. 2. There’s a difference between protecting yourself and doubting yourself – Discover the fine line between negotiating smart and negotiating scared. 3. Confidence is built before the closing table – Hear what steps you can take now if you’re not quite ready to trust yourself with a firm. Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law. We want to hear from you! You can leave us a rating and review in Apple Podcasts. Click and then scroll down the page to the rating and review section. You can also leave us a rating in Spotify by clicking . Connect with Victoria Collier Private Facebook Group LinkedIn
/episode/index/show/6e97a82f-cadf-4681-a58b-109052a91777/id/36378390