Modern Marketers

Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their teams, and share the lessons they learned along the way.

Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers 12/04/2024

Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers This week on Modern Marketers, Tombras president Dooley Tombras joins Google’s Joshua Spanier and Bethany Poole to discuss being the third generation to lead the family business, what it means to be an independent agency focusing on data and creativity, and the partnership with PODS and Google to create an impossible ad campaign using generative AI. Dooley shares a few favorite campaigns from his 20 years at Tombras, how he balances classic marketing metrics with modern approaches, and what the next five years look like for the agency. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/34248115

McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers 11/13/2024

McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers This week on Modern Marketers, McDonald’s VP of Marketing Elizabeth Campbell joins Google’s Joshua Spanier and Bethany Poole to talk about her 20-year career at the company and how the brand keeps consumers at the center of everything it does. Elizabeth shares some of McDonald’s most iconic marketing campaigns and product launches she has worked on over the years, as well as tips for engaging with consumers in a way that feels natural to them and how the brand decides what does and doesn’t need to be tested. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/33920652

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers 10/23/2024

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/33571592

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers 10/02/2024

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers This week on Modern Marketers, Walmart SVP and CMO William White joins Google’s Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what’s driving consumer behavior and staying a season or two ahead. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/33284747

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers 09/06/2024

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp’s experiences from his days as an early employee at Hubspot to now. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/32746452

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous 08/21/2024

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/32575792

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality 08/07/2024

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality This week, Canva CMO Zach Kitschke joins Google’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/32377002

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting 07/24/2024

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it’s more important than ever to make your creative count. Tune in to hear why AI should not be treated as an “easy button,” how agencies can best communicate with C-suite clients, and more. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/32265477

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling 07/10/2024

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling This week, Dacy Yee, Chief Marketing and Experience Officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Yee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has helped the company break through with its core audience. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/32067102

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development 06/19/2024

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they’ve experienced over the years, and ways they work with creators and influencers to share the power of their platform. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/31798597

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative 05/29/2024

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/31497472

Modern Marketers Trailer 05/21/2024

Modern Marketers Trailer Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their teams, and share the lessons they learned along the way. /episode/index/show/6f760648-7118-4d2a-b754-9230d069dad6/id/31404857

Modern Marketers

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