Selling Luxury

Hosted by Jeffrey Shaw, author of Sell to the Rich and renowned portrait photographer turned luxury brand strategist, Selling Luxury explores the complex behavior and nuanced mindset of selling to affluent clients. With more than 40 years of firsthand experience serving ultra-high-net-worth individuals, now advising brands that do the same, Jeffrey and his guests reveal what truly motivates luxury buyers, what they value today, how to create unforgettable client experiences, and the strategies behind building a luxury brand. Each episode features high-level conversations with industry leaders, luxury brand executives, elite creatives, and insiders who understand what it really takes to sell and serve at the highest level. Whether you're refining a luxury brand, elevating your client experience, or seeking smarter ways to connect with affluent customers, Selling Luxury delivers rare insights and practical strategies to help you stand out, be exceptional, and sell with sophistication.