Emerging Brands Podcast®
Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you’ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You’ll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you’re building something of your own or love supporting what’s next, you’re in the right place.
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CHUZA
01/26/2026
CHUZA
Daniel Schwarz, Founder and CEO of CHUZA, is a leader who finds inspiration in the concept of poise under pressure. In Mexico, the word "CHUZA" carries a powerful double meaning: it signifies a strike for success, that precise moment when perfection is reached and the momentum continues. This philosophy was personified during the early days of the pandemic by a daily visitor to Daniel’s window, an unflappable owl who remained calm while being challenged by crows. This "COwl-Founder" became a symbol of the resilience required to build a brand and served as the motivation Daniel needed to pursue his dream of sharing his culture with the world. Through CHUZA, Daniel is sharing the vibrant, bold, and authentic snacks of Mexico with a global audience. The brand is a labor of love that elevates traditional street food into high-quality products that balance spice, sweetness, and crunch. By staying rooted in his cultural heritage and maintaining an "unflappable" focus, Daniel has transformed CHUZA into a brand that represents both a strike for perfection and a commitment to authenticity. Inside the Episode: How a daily visitor during the pandemic provided the emotional stamina to launch a brand during a global crisis. A look at the process of bringing authentic Mexican flavor profiles to the modern snack aisle. Daniel’s advice on staying focused and poised when the "crows are attacking" from all angles in the CPG world. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Good Bacteria
01/26/2026
Good Bacteria
Anabel González, an ex-Parsons creative and founder of Good Bacteria, transformed her personal postpartum healing journey into a mission to fix a major flaw in the wellness industry: the lack of microbial diversity in traditional probiotics. Recognizing that static supplements often fall short, Anabel collaborated with a scientific advisory board from institutions like Johns Hopkins, Oxford, and Stanford to bridge the gap between clinical research and daily gut health. The result is Good Bacteria, the first daily probiotic system designed to rotate weekly to mimic the variety of a fermented-food-rich diet. Formulated by Dr. Leigh Frame, this 28-day rotation cultivates a broader range of beneficial bacteria than standard supplements, moving beyond simple digestion to support immunity, mental clarity, and whole-body resilience. Inside the Episode: Anabel’s personal journey from health challenges to founding a science-first wellness company. The science behind mimicking a fermented-food-rich diet and why weekly shifts are the key to a resilient gut. How Anabel collaborated with experts from Johns Hopkins, Oxford, and Stanford to ensure efficacy and clinical innovation. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Boredom Kills Creative
01/26/2026
Boredom Kills Creative
Alex Adam, Founder and Creative Director of Boredom Kills Creative, spent a decade in the music industry witnessing how powerful branding can build and unite communities across the world. This unique background gave him a deep understanding of market impact and emotional resonance, leading him to transition his expertise from the stage to the shelf. Alex now applies those lessons in cultural connection to the world of CPG, helping brands find their heartbeat and scale with purpose. Boredom Kills Creative is a strategic branding agency that partners with CPG companies poised for growth to refine their message and identity. Alex and his team focus on ensuring the right people can find, understand, and love a brand for the long haul. By treating brand strategy as a tool for long-term community building rather than just aesthetic design, BKC helps founders transform emerging products into beloved household staples. Inside the Episode: The specific strategic shifts CPG brands need to make when they are poised to scale from niche to mainstream. Why brand strategy is about more than just visibility—it’s about being understood by your ideal consumer. Alex’s philosophy on creating brand identities that foster long-term love and cultural relevance. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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2026 Brand Predictions
01/19/2026
2026 Brand Predictions
In this solo episode, I’m sharing eight emerging brands that are redefining their categories. We are seeing a massive shift toward "functional nostalgia" taking the comfort foods we grew up with and upgrading them with high protein, fiber, and clean labels. From whipped cottage cheese dips to flash-frozen aromatics, these founders are solving real-world problems with flavor and radical transparency. Inside the Episode: Functional Condiments & Dips: Why and are reimagining everyday sauces and cottage cheese as protein-packed, gut-friendly essentials. The New Baking Aisle: How and founder Dalya are making baking easier for families with chef-developed, allergy-friendly mixes that don’t compromise on flavor. The Glow-Up From Within: A look at ’s chic chia puddings and ’s roasted barley tea—brands making gut health, digestion, and hydration feel effortless (and aesthetic). Smarter Kitchen Shortcuts: How is solving the toddler mealtime gap, and how is bringing frozen aromatics to the mainstream as a modern kitchen hack. Snacking, Reinvented: Why is standing out in the jerky aisle with a female-chef-founded, honey-sweetened approach to clean protein. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Lil' Gourmets
01/19/2026
Lil' Gourmets
Shibani Baluja launched Lil' Gourmets with a mission to move baby food out of the dusty, shelf-stable aisle and into the refrigerated section where freshness and nutrients truly live. Based on the latest infant nutrition research, Lil' Gourmets offers fresh, organic, globally inspired meals that provide 100% of a baby’s daily vegetable requirements with zero added salt or sugar. With a professional background in mergers and acquisitions at Kraft Foods, Shibani saw a critical gap in the market for "veggie-first" foods that actually taste like the ingredients on the label. Today, Lil' Gourmets is providing peace of mind to time-strapped parents through retail partners like Walmart and Whole Foods Market, proving that convenience doesn't have to come at the expense of a child's developing palate. Inside the Episode: Why Shibani focuses on the first 1,000 days of life to shape future eating habits and long-term health. The logistical journey of bringing fresh, refrigerated baby food to major national retailers like Walmart. How Shibani’s decade at Kraft Foods prepared her to scale a startup that prioritizes integrity and nutrient density. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Steps to Take Before Launching a CPG Food & Beverage Brand in 2026
01/19/2026
Steps to Take Before Launching a CPG Food & Beverage Brand in 2026
After 15 years in the industry and currently guiding over 15 pre-launch founders, I’ve realized that while many people have a great product idea, few have the "order of operations" down. Launching a brand that actually stays on the shelf requires more than just a good recipe; it requires a strategic foundation built before you ever pick a name or design a logo. In this solo episode, I am walking you through the exact 12-step checklist I share with my private clients. From navigating the complexities of trademarks and manufacturing to building a "build in public" social strategy that captures retail attention, we are covering the tactical moves that separate successful launches from costly pivots. Inside the Episode: Why your brand roadmap must define your "why" and your audience before you ever touch packaging or flavors. The importance of filing trademarks early (shoutout to ) and finding the right formulation partners through experts like . Navigating GTM strategy, margins, and financial planning from pre-launch to your first million with experts like . How to ensure your packaging tells a story that moves units (highly recommend ) and why a Shopify waitlist (recommend tapping into ) is your most valuable early asset. Why documenting your journey is the secret to winning early attention from investors, retailers, and a loyal community. Moving from home kitchen feedback to real-world activations and identifying the right early retail partners for your category. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Café Aroma
01/12/2026
Café Aroma
Bernadette Gerrity is the granddaughter of Café Aroma’s founder, Rogelio “Roy” Montes De Oca, and is currently steering the brand into its most vibrant chapter yet. With a professional background spanning marketing, fashion, and psychology, plus a Level 2 Sommelier certification, Bernadette brings a unique, lifestyle-driven lens to the coffee industry. While staying deeply rooted in the humble, entrepreneurial spirit her grandfather established six decades ago, she is evolving Café Aroma into a modern cultural staple. By leveraging her passion for world-class event planning and hosting, Bernadette is moving the brand beyond the shelf and into the heart of the community. From buzz-worthy cultural activations to innovative cross-category fashion integrations, she is proving that a heritage coffee brand can be as trendy and social-media-forward as it is traditional and authentic. Inside the Episode: How Bernadette honors her grandfather’s humble roots while scaling the brand for a modern, digital-first audience. Integrating fashion, psychology, and event hosting to create high-impact brand activations that go beyond the beverage. The strategy behind using high-energy events and "soiree style" hospitality to build a loyal, modern following. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Podi Life
01/12/2026
Podi Life
Alak Nanda is an immigrant, first-gen, and queer founder on a mission to bring the authentic taste of South Indian home cooking to American kitchens. Through Podi Life, Alak offers thoughtfully crafted pantry staples that act as easy-to-adapt flavor solutions for the modern home cook. Every product is designed to bridge the gap between traditional heritage and contemporary convenience, ensuring that these complex, regional flavors are accessible to everyone. Beyond just taste, Podi Life is dedicated to transparency and education. Alak works to bring customers closer to the point of origin for every ingredient, highlighting the functional benefits and deep cultural roots behind them. By focusing on wellness and authenticity, Podi Life is transforming how we think about the South Indian pantry and its place on every table. Inside the Episode: How Alak is introducing regional flavors like Podi to a broader audience through versatile and accessible pantry staples. The importance of highlighting the source of ingredients and the natural health benefits found in traditional South Indian recipes. Why Alak prioritizes "easy-to-adapt" solutions that fit into the busy lifestyles of today’s home cooks. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Many Thanks
01/12/2026
Many Thanks
Nicole Krasnow Smith has spent her career discovering and scaling the next big things in CPG. With a background that spans sales, marketing, and retail scouting, she now works directly with founders to prepare them for the high-stakes world of retail launch. Through her consultancy, Many Thanks, Nicole leverages her deep experience as a former buyer to help brands move past the "new brand" stage and into the realm of true category disruptors. Whether it is perfecting packaging or building strategic partnerships, Nicole’s approach is rooted in a blend of gut instinct and market data. She helps founders tell a compelling story through their aesthetics while ensuring their positioning is sharp enough to beat out the competition. For Nicole, getting on the shelf is only half the battle; the real work lies in the partnerships and community visibility that drive sales and long-term loyalty. Inside the Episode: What retailers are actually looking for and how to use gut-instinct feedback to refine your packaging before you pitch. The critical difference between launching a product and disrupting a category, and how to navigate your competitive landscape with confidence. Lessons learned from a career spent in the trenches of emerging brands and how to translate brand passion into retail reality. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Matchaful
01/05/2026
Matchaful
Hannah Habes founded Matchaful after discovering the transformative power of matcha during a personal health journey. Frustrated by a lack of transparency in the industry—where leaves were often blended from unknown sources—Hannah set out to do things differently. After tasting over 100 varietals, she established a direct partnership with a fourth-generation tea farm in Shizuoka, Japan. This farm isn't just about quality; it’s a leader in sustainability, using solar panels to power the local community and organic compost to nourish the soil. What began in a Brooklyn apartment has blossomed into a bicoastal wellness movement. Today, Matchaful boasts seven thriving NYC cafés, a national DTC presence, and high-profile collaborations with stars like Addison Rae. By focusing on a single-origin, sustainability-first supply chain, Hannah has built a cult following for her functional, plant-based lattes and a brand that proves transparency is the most important ingredient. Inside the Episode: Why Hannah moved away from "mystery blends" to build a single-origin supply chain that honors the craft of Japanese tea. The transition from selling matcha to 200 local cafés out of a Brooklyn apartment to managing eight retail locations and a national brand. How Matchaful uses strategic partnerships and functional ingredients to stay at the forefront of the wellness industry. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Hudson Kitchen
01/05/2026
Hudson Kitchen
Djenaba Johnson-Jones launched Hudson Kitchen to bridge a critical gap she discovered after her own corporate layoff: the need for professional kitchen space paired with real business mentorship. What began as a community-driven platform in 2015 has evolved into an 8,000-square-foot flagship incubator in North Jersey. Hudson Kitchen provides serious founders with 24/7 production access and a collaborative ecosystem designed to move products from "early idea" to "market-ready." Under Djenaba's leadership, the impact of the incubator has been staggering. In 2024 alone, Hudson Kitchen member businesses created 120 jobs and generated $3.5 million in collective revenue. Through her flagship Food Business Bootcamp, Djenaba has trained hundreds of founders on the essentials of licensing, pricing, and operations, emphasizing practical execution and long-term viability over industry hype. Inside the Episode: How Djenaba built the region’s first dedicated food business incubator and why professional infrastructure is the backbone of CPG success. Why Djenaba prioritizes accountability and practical decision-making over the "growth at all costs" mentality. Djenaba’s personal journey of pivoting from a corporate career to becoming a mentor and advocate for over 400 food businesses. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Lexington Bakes
01/05/2026
Lexington Bakes
Lex Evan is the creative force behind Lexington Bakes, an eco-conscious luxury bakeshop that is redefining what it means to indulge. With a 20-year career leading brand strategy and design for global giants like Johnson & Johnson, Aveeno, and Clean & Clear, Lex has applied his sharp eye for detail and 15 years of self-taught pastry expertise to build a brand rooted in Radical Ingredient Transparency®. Every treat is crafted with No Naughty Ingredients®—meaning no artificial flavors, preservatives, corn syrups, or gums—and proudly lists the specific high-quality partners used, from Raaka Chocolate to Straus Family Creamery. Lex identifies as Queer and Non-binary and is deeply committed to using his platform to uplift women and gender-minority leaders. His "wildly audacious" approach has taken Lexington Bakes from a visionary idea to an award-winning brand found in premier retailers like Erewhon. By combining a luxury aesthetic with a 1% for the Planet commitment, Lex is proving that a bakeshop can be both high-fashion and high-integrity. Inside the Episode: How Lex leveraged two decades of corporate strategy for iconic beauty and wellness brands to launch a luxury food empire. Why Lexington Bakes goes beyond standard labeling to name every single brand partner in their supply chain. Lex’s mission to foster an equitable food industry and empower gender-minority founders through mission-driven leadership. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Glimpse
12/29/2025
Glimpse
Merry Nebiyu is the driving force behind the rapidly expanding ecosystem at Glimpse, where she has built a network of over 750 consumer founders, operators, investors, and partners. In just six months, Merry has successfully scaled the Glimpse community into seven different cities, proving that a localized, high-touch approach is key to modern networking. She is a firm believer that community-led growth is the definitive future of brand building, offering a blueprint that bridges the gap between the tech and consumer sectors. Inside the Episode: Why building a dedicated ecosystem is becoming the most powerful tool for both tech and consumer brands. How Merry brings together a diverse mix of founders, investors, and operators to create a high-value, supportive network. Practical insights into why community connection outweighs traditional marketing in the current landscape. Get started with a or ! This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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The Good Food CFO
12/29/2025
The Good Food CFO
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial approach that prioritizes long-term resilience over "growth at all costs." Having worked in nearly every corner of the industry, Sarah focuses on supporting early-stage brands that often struggle with thin margins and unsustainable growth models. Through her consultancy and podcast, she provides the financial blueprints necessary for independent food entrepreneurs to solve cash flow issues and build a more just, equitable, and profitable business. Inside the Episode: How Sarah's diverse background in food sourcing and community advocacy informs her values-driven financial approach. Shifting the mindset from "growth at all costs" to building a financially sustainable food business from the ground up. Why borrowing growth models from mainstream business headlines can be a fatal mistake for early-stage CPG brands. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Cob
12/29/2025
Cob
Jess Davidoff co-founded Cob alongside tennis legend Novak Djokovic to fix a personal pain point: the lack of safe, nutrient-dense snacks for her son following a severe corn allergy diagnosis. After an exhaustive search for the perfect alternative, she discovered sorghum, a climate-smart "supergrain" that pops just like corn but without the hard kernels or digestive baggage. Supported by Djokovic’s commitment to high-performance, gluten-free nutrition, the duo is now bringing this ancient powerhouse to the mainstream. Unlike traditional popcorn, Cob’s popped sorghum is a functional snack that supports gut health and blood sugar stability. It’s a resistant starch packed with prebiotic fiber and antioxidants, offering a lower glycemic index and a softer texture that’s safe for the whole family. Inside the Episode: How Jess solved a two-year medical mystery for her son and turned a dietary restriction into a brand-building opportunity. Why this drought-resistant grain is the ultimate corn alternative for gut health, satiety, and the environment. The story of how Novak Djokovic became a co-founder and how his wellness philosophy shapes the brand. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Juicy Brick
12/22/2025
Juicy Brick
Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap. Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led whitespace exploration and extends through product development, brand shaping, and operational setup. Their expertise ensures brands are both culturally sharp and commercially powerful, allowing founders to focus on their vision while Juicy Brick handles the heavy lifting. Inside the Episode: How Grace's decade of experience in CPG startups and global brands led her to create a full-service innovation agency. Breaking down the process of building a powerful brand, from identifying market whitespace to sourcing production partners. How Juicy Brick uses trend-led exploration to find untapped product opportunities in the crowded food and beverage industry. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Tursh
12/22/2025
Tursh
Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food. The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand. Inside the Episode: How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand. The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds. The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Oddbird
12/22/2025
Oddbird
Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe’s leading non-alcoholic wine brand. Oddbird is on a mission to change society’s relationship with alcohol through premium, dealcoholized wines. Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe’s leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV. Inside the Episode: How Moa’s background in family therapy inspired her to tackle society’s relationship with alcohol and launch Oddbird. The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free. Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Jubilee's
12/15/2025
Jubilee's
Ashley Waldma, CEO and founder of Jubilee's, is leveraging her deep professional background, which includes management consulting and five years as a Product Manager at YouTube, to solve a widespread problem for modern families. Founded in 2024, Jubilee's is a "super milk," designed as an easy nutrition solution specifically for picky eaters, driven by Ashley's personal experience with her two young daughters, Annie and Maggie. She applies her expertise to create a solution that ensures kids get the complete nutrition they need without the dinner-time struggle. Inside the Episode: How Ashley transitioned her high-level tech and consulting expertise into launching a CPG brand. The personal story behind the founding of Jubilee's and how her daughters inspired the product. How Jubilee's is formulating a solution that appeals to kids while providing parents with easy, comprehensive nutrition. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Three Hive Strategy
12/15/2025
Three Hive Strategy
Naomi Honig brings a rare depth of experience to the consulting world, having spent her early career in food and hospitality, both as a chef and in operations, centered on the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based, mission-focused restaurant group, The Kitchen, while simultaneously co-founding her own successful CPG company, Birch Benders, which she exited in 2020. Today, Naomi leads Three Hive Strategy, which acts as your outsourced People & Culture team. Three Hive specializes in creating the essential, scalable internal foundations necessary for startup and high-growth businesses. Inside the Episode: How Naomi leveraged her hands-on experience in high-growth hospitality operations to build a People & Culture strategy firm. Key takeaways from co-founding and successfully exiting a major CPG brand in the crowded better-for-you space. Practical advice for founders on building a mission-driven team and creating scalable processes that sustain rapid growth. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Oh So Easy!
12/15/2025
Oh So Easy!
Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert. From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyful, whimsical packaging and a pantry-friendly price point. With flavors rooted in cultural heritage and recipes developed for effortless at-home baking, Oh So Easy! proves that dessert can be more than indulgence—it can be a celebration of culture, connection, and creativity. Inside the Episode: The vision behind launching the U.S.'s first globally inspired baking mix brand and celebrating immigrant and third-culture flavors. How Ava and Bianca partner with professional bakers to ensure scratch-level quality and authenticity in every mix. How the brand is using desserts like Ube Blondies and Miso Caramel Brownies to tell a deeper story and connect consumers to heritage. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Cotto
12/08/2025
Cotto
Cotto reimagines classic dips with high-protein whipped cottage cheese and clean, simple ingredients to create lighter, fresher versions of nostalgic flavors. Founded by Kendall Kransdorf, Cotto was inspired by her personal journey to recreate classic foods with wholesome ingredients. Kendall brings deep CPG experience, from strategy work at Boston Consulting Group to hands-on product development, to Cotto. Designed to be enjoyed straight from the container, Cotto brings ease, elevated flavor, and clean protein to modern eating. Inside the Episode: How Kendall’s personal wellness journey inspired her to launch Cotto and reinvent the classic dip category. Moving from CPG strategy at BCG to hands-on product development and launching her own brand. Key learnings on working with food scientists and co-manufacturers to bring a perishable product to market. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Huwa
12/08/2025
Huwa
Huwa is more than just olive oil; it is a direct connection to heritage, storytelling, and craftsmanship, rooted deeply in Palestine. Co-founder Bilal, raised between Little Palestine in Chicago and summers in Aqraba, Palestine, is building on his family's legacy that spans hundreds of years of olive oil production. Today, they continue to harvest olives just as their ancestors did, preserving generations-old methods and community rituals. Every October, the entire village comes together to handcraft Huwa, ensuring their culture, craftsmanship, and land remain at the heart of every bottle. Bilal is currently balancing a career in creative tech with the dedication required to run this deeply traditional, family-owned business. Inside the Episode: How Bilal navigates his career in creative tech while scaling a centuries-old family business. The cultural significance of Huwa's harvest rituals and the techniques used to handcraft the oil. What emerging brands can learn about translating deep personal and historical heritage into a compelling product narrative. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Gato
12/08/2025
Gato
Co-founded by Gabriella Labi and Tonya Reznikovich, Gato is a better-for-you treat brand reinventing indulgence with clean, nut-butter-stuffed, chocolate-covered Medjool dates. Gabriella, a wellness entrepreneur, began crafting these elevated, real-ingredient treats from her kitchen, pairing high-quality chocolate with creamy nut butter and dates. When Tonya joined as co-founder, they turned this delicious creation into a business. What started at LA farmers markets quickly grew into a strong following, leading Gato into more than 100 stores as a go-to for cleaner, more satisfying sweets. Inside the Episode: How Gato scaled its community-favorite, kitchen-born recipe into a retail-ready product found in over 100 stores. Why Medjool dates are the perfect centerpiece for a clean, indulgent, better-for-you sweet treat. The story of how co-founders Gabriella and Tonya combined their skills to transform a simple idea into a growing brand. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Dancing
12/01/2025
Dancing
As the mother-daughter duo behind Dancing, Lauren Russell and her mother sought a way to connect deeply with the rich Sonoma landscape. Their project soon blossomed into a vision far greater: a sensory collection celebrating life through taste, touch, and aroma. Born from a bond between two generations—one rooted in New York, the other in California—Dancing creates limited-release wines and fragrances designed to inspire your inner dance. Dancing is more than a vineyard; it's an invitation to find what truly moves you. Their wines and fragrances are meticulously crafted to celebrate the convergence of diverse influences and passions, resulting in a collection that brings sophistication and joyful movement to everyday life. Inside the Episode How Lauren Russell's personal journey, alongside her mother, built a multi-sensory brand inspired by a Sonoma landscape connection. The process of developing both limited-release wines and fragrances under a single, unified brand vision. What emerging founders can learn about building a legacy brand that harmonizes family influence and location-based inspiration. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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JanesHaus
12/01/2025
JanesHaus
After a decade spent turning big ideas into bigger brands through design, engineering, and C-level strategy, Jane Miller grew tired of tech culture's broken rules and stifling politics. She realized innovation was being drowned out by ego, not collaboration. So, she walked away from the chaos to build the creative environment she wished existed. JanesHaus Creative Agency is the result: a studio where creativity is taken seriously, collaboration is key, and good ideas actually hold. By fusing art with engineering and strategy with storytelling, Jane Miller now applies her unique expertise in design, UX, and systems-thinking to help CPG brands build structure from chaos and scale with a lean, results-driven approach. Inside the Episode How Jane Miller's frustration with tech culture led her to walk away and build a purpose-driven creative agency. The powerful methodology of fusing art and engineering to create scalable brand strategies for CPG products. What emerging founders can learn about turning frustration into a framework by taking a lean, results-driven approach to strategy and design. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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goodwipes
11/24/2025
goodwipes
Tired of the uncomfortable, not-quite-clean feeling from dry toilet paper, friends Charlie Siciak and Sam Nebel set out to revolutionize the bathroom routine. They noticed a gap in the market for a genuinely effective, sensitive-skin-friendly, and truly flushable wipe—and thus, goodwipes was born in 2013. goodwipes is an innovative personal care brand dedicated to an elevated, confident clean. Specializing in eco-friendly and sensitive-skin products (including flushable wipes, feminine hygiene wipes, and wash), goodwipes delivers a clean feeling that dry toilet paper simply can't match. Infused with soothing botanicals and free from harsh chemicals, parabens, and dyes, goodwipes helps you feel completely fresh and confident. Driven by a commitment to sustainability and responsible consumer education, goodwipes is a proud member of the Responsible Flushing Alliance. Inside the Episode: How Charlie and Sam’s frustration with traditional hygiene sparked the idea for goodwipes. The balancing act of innovating a product (like actually flushable wipes) while prioritizing sensitive skin and sustainability. The importance of consumer education and industry advocacy in building a successful personal care brand. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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FirstLook
11/24/2025
FirstLook
Brian Folmer is deeply passionate about helping founders secure the capital they need to build their dream companies. Recognizing the challenge consumer brands face in connecting with early-stage investors, Brian founded FirstLook and FirstLook Ventures to bridge that gap. FirstLook is a private, early-stage investor community that offers a unique, tangible experience: members receive a monthly box of emerging, high-growth consumer brands to test, experience, and then directly invest in—it's “Shark Tank in a box.” Expanding on this vision, FirstLook Ventures is a syndicate group that focuses on later-stage, high-potential consumer brands, writing average checks of $500K in Series A and B rounds. Brian is actively redefining how investors discover and fund the next generation of breakout CPG companies. Inside the Episode: How the "Shark Tank in a box" concept for FirstLook was born to create a better investment discovery process. The differences between investing in early-stage consumer brands via the FirstLook community versus the later-stage FirstLook Ventures syndicate. What founders of emerging brands need to know when preparing to raise capital from unique investor groups like FirstLook. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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If Only Creative
11/24/2025
If Only Creative
Motivated to cultivate a more equitable and supportive environment for creatives, Marisa Sanchez-Dunning, a Chicana woman, founded If Only Creative in the Bay Area in 2022. If Only Creative is a full-service creative studio that helps brands build and execute everything from brand design and strategy to social media management and trend-setting commercial photography. Central to Marisa's vision are the core values of sustainability, equity, transparency, authenticity, and quality. If Only Creative became a reality because she was driven to craft a better world for creatives from all backgrounds, providing a space where diverse talent can thrive while delivering high-impact, value-driven work for their clients. Inside the Episode: How Marisa's passion for equity and transparency inspired her to build her own creative studio. The essential elements of high-impact brand strategy and how to execute it across platforms like social media. What emerging founders can learn about integrating core values (like sustainability and authenticity) into their creative and commercial output. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Mom Snacks
11/17/2025
Mom Snacks
While navigating the demands of motherhood and a busy career, Maggie Slavonic, a mom of two and former Emmy-winning creative director, recognized a significant gap: healthy, convenient, and truly nourishing snacks built specifically for the unique nutritional needs of mothers. This personal realization, combined with her expertise as a functional nutritional therapist, sparked the idea for a brand designed to support mothers through every phase of their journey. Mom Snacks™ is the first functional snack brand created specifically to nourish moms. The brand crafts organic, nutrient-dense superfood snacks that offer essential support, allowing moms to feel their best while juggling everything else. Inside the Episode: How Maggie pivoted from a nearly two-decade career in design and creative direction to launching a CPG brand. Why Maggie felt compelled to create a functional food brand specifically addressing the unique nutritional needs of moms. Key lessons for emerging founders on creating a mission-driven brand that balances convenience, taste, and superior nutrient density. This podcast episode was made possible by Hummingbirds is the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. !
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