Emerging Brands Podcast®
Welcome to Emerging Brands Podcast® with Kelly Bennett This is the podcast where you’ll discover the stories behind your new favorite CPG brands. Each episode dives into the brand and founder journey—how they launched, what sets them apart, and the strategy behind going to market. We talk plans for growth, practical advice for emerging founders, and where to shop the products making waves in food, beverage, wellness, and beyond. You’ll also hear from industry experts—brand builders, investors, and operators—who should absolutely be on your radar if you're growing a CPG brand today. Whether you’re building something of your own or love supporting what’s next, you’re in the right place.
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Motif
02/16/2026
Motif
Michael Zabar’s culinary roots run deep. As a fourth-generation member of the family behind the iconic NYC deli, Zabar’s, Michael’s first job was scooping coffee for customers. After a successful career in tech and e-commerce at Walmart, he felt a pull back to his roots. The spark came from his own kitchen, where he and his wife began crafting homemade syrups to fix a problem in the market: coffee syrups that were packed with processed sugar, artificial dyes, and preservatives. This led to the creation of Motif, a clean-label alternative designed for the discerning coffee drinker. Motif offers a sophisticated, preservative-free experience with 70% less sugar than leading brands, proving that you don’t have to sacrifice health for flavor. By blending his heritage in NYC retail with a modern, health-conscious perspective, Michael is redefining what we add to our morning cup. Inside the Episode: Michael’s journey from scooping coffee at the family deli to scaling e-commerce at Walmart, and why he eventually returned to the food world. The challenges and triumphs of creating a high-quality, shelf-stable syrup with 70% less sugar and zero preservatives. How Michael uses his family’s legacy of quality to inform a modern, health-forward beverage brand. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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DEFI Snacks
02/16/2026
DEFI Snacks
Tatyana Jones is a true powerhouse in the CPG world. After managing a $500M snacking portfolio at Mars Wrigley and turning around massive innovation portfolios at GSK, she realized the $27B chocolate category was missing something vital: a high-protein option that didn't taste like a compromise. Leveraging years of big-brand firepower and an NYU Stern MBA, Tatyana founded DEFI Snacks to shatter the idea that "healthy" has to be boring. DEFI—short for Delicious Energizing Fitness Indulgence—is a woman-owned revolution in the chocolate aisle. Each gluten-free, grain-free bite delivers 25g+ of clean protein using premium chocolate and sprouted organic buckwheat. By ditching fake sugars and prioritizing satiety, Tatyana is proving that decadent dessert can actually be functional fuel. With a mission that extends beyond the bag, DEFI also gives back by donating 1% of profitable sales to support fellow female entrepreneurs. Inside the Episode: How Tatyana’s experience managing global brands at Mars Wrigley and GSK prepared her to disrupt the competitive chocolate space. The science behind using sprouted organic buckwheat and clean protein to create a snack that keeps you full without a sugar crash. Tatyana’s strategic approach to spotting white space in the market and building a brand with a mission-driven heart. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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SIPPL Mixology
02/16/2026
SIPPL Mixology
Healthy living shouldn’t mean sitting out on the social moments you love. Created by Parker Papaccio, SIPPL Mixology (Simple. Supplemental. Sipping.) was built on the belief that the best lives prioritize balance over restriction. By creating a functional margarita mix that lives in the "gray area" where wellness meets real life, SIPPL is proving you can care about how you feel without sacrificing a great cocktail. Made with all-natural ingredients and lightly sweetened with agave, SIPPL delivers a premium taste with just 4g of sugar. But it’s what’s inside that sets it apart: a subtle boost of B vitamins and green tea extract that supports your body while you sip. Designed for those who want a better-for-you option that actually tastes incredible, Parker is redefining the modern margarita one functional pour at a time. Inside the Episode: How Parker built a brand for the health-conscious consumer who still values social rituals and great mixology. The challenge of formulating a mix with B vitamins and green tea extract that maintains a classic, clean margarita flavor. How to achieve a premium cocktail experience with only 4g of sugar and zero artificial sweeteners. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Strategy Before Spend: How to Avoid the Most Expensive Pre-Launch Mistakes
02/09/2026
Strategy Before Spend: How to Avoid the Most Expensive Pre-Launch Mistakes
Before you lock in a co-manufacturer, print packaging, or order your first production run… pause. In this solo episode, I’m walking through the biggest (and most expensive) mistakes I see first-time CPG food & beverage founders make — and how brand strategy should guide every decision before you spend a dollar on inventory. Because your logo, packaging, flavors, and even your brand name shouldn’t come first. Strategy does. Inside the Episode: Why you shouldn’t design packaging too soon Why it’s too early to pick your brand name How to nail your category positioning How strategy should inform flavor choices How to test messaging before launch And what to clarify before committing to a production run If you’re pre-launch and about to invest serious money into formulation, packaging, or manufacturing, this episode will save you time, money, and a lot of rework. Consider this your pre-launch checklist — from product idea → brand people want to shop. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Staff
02/09/2026
Staff
After years as a Guinness World Records judge and advertising executive, Charlie Weisman realized that the household items we use every day are often dull and uninspired. While stuck in his NYC apartment during the pandemic, he founded Staff to bring joy to the mundane. By reimagining functional tools with bold colors, unique materials, and helpful characters, Charlie is turning overlooked essentials into high-design conversation pieces. Staff peps up living spaces by adding personality to chores, starting with its disruptive first product, The Plunger—a nostalgic nod to Charlie’s grandfather’s plumbing career. By humanizing the tools in our homes, the brand proves that practicality and amusement can live in the same space. Inside the Episode: How Charlie’s background in advertising and as a Guinness World Records judge shaped his eye for disruptive storytelling. Why giving functional products a personality and a name creates a deeper emotional connection with customers. How Charlie honored his family history by launching a high-end version of the most overlooked tool in the house. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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The Founder Mindset: Why Strategy Outperforms Hustle Pre-Launch
02/09/2026
The Founder Mindset: Why Strategy Outperforms Hustle Pre-Launch
In this solo episode, I’m breaking down the founder mindset I’ve seen make or break brands before they ever hit shelves. After 15+ years working alongside hundreds of founders — and currently supporting 20+ pre-launch brands coming to market this year — I’ve learned that success isn’t about doing more. It’s about getting clear first. Inside the Episode: Why strategy should come before packaging or production My honest take on founder-led content (pros, cons, and what actually works) How retailers and investors are watching your content pre-launch Why you should test before raising money How to make smarter decisions with discernment, not noise And how to build offline buzz, community, and real traction before you launch If you’re a first-time founder feeling overwhelmed by everything you “should” be doing, this episode will help you slow down, focus, and build a brand people actually want to shop. Think of this as your pre-launch mindset reset. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Afternoon Toast
02/02/2026
Afternoon Toast
Kimmy Pace, a former technology consultant, turned her lifelong struggle with chronic dehydration and gut sensitivity into a mission after discovering Korean roasted barley tea in a novel. Realizing that most "better-for-you" drinks were too sugary or carbonated for her system, she began brewing her own at home. This gentle, grounding ritual became the foundation for a beverage brand designed for those seeking hydration without the digestive stress. Afternoon Toast is a line of ready-to-drink, caffeine-free teas crafted from steeped ginger and roasted barley. With a unique nutty and toasty flavor profile, the brand offers a sugar-free, non-carbonated alternative that supports digestion and eases bloating through natural fiber. By prioritizing calm over carbonation, Kimmy is redefining functional hydration as a soothing, everyday ritual. Inside the Episode: The story of how a fictional ritual involving Korean barley tea sparked a real-world solution for chronic health challenges. Why Afternoon Toast focuses on a non-carbonated, fiber-rich profile to support sensitive systems. The tactical steps Kimmy took to move from a home-brewed ritual to a commercial product, including how she vetted advisors and structured her pre-launch operations. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Launch Lab
02/02/2026
Launch Lab
Danielle Calabrese is a CPG powerhouse with over 16 years of experience scaling brands from zero to $40M and guiding more than 100 founders to collective sales of over $100M. Known for her "build smarter, not harder" philosophy, Danielle has secured dozens of SKUs with top-tier retailers and distributors, making her one of the industry's most sought-after advisors for navigating the complex journey from kitchen table to retail shelf. As the creator of Launch Lab, Danielle has developed a 10-week, cohort-based program designed to take early-stage founders through a proven, step-by-step framework for a profitable launch. The program is deeply execution-focused, providing direct feedback on everything from margins and operations to go-to-market strategy. By combining real-time guidance with access to a private community of experts, Danielle ensures that first-time founders avoid costly mistakes and launch with the confidence of a seasoned industry veteran. Inside the Episode: Danielle’s "build smarter, not harder" approach to scaling brands and securing high-value retail partnerships. A look inside the 10-week roadmap that moves founders from an initial concept to a profitable, retail-ready business. How direct feedback and a peer network can accelerate growth and prevent the most common (and expensive) launch errors. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Strip Jerky
02/02/2026
Strip Jerky
Nicole Schlesinger traded her corporate NYC desk for butchery classes at the Institute of Culinary Education after realizing the jerky market was dominated by sugary, "candy-like" options. Obsessed with quality, she squeezed two oversized dehydrators into her tiny apartment to perfect small-batch, chef-driven recipes that prioritized premium meat and clean ingredients over the industry standard. This experimentation led to the birth of Strip Jerky, a brand redefining the protein-packed snack with an artisanal, modern approach. By blending culinary integrity with bold flavor profiles, Nicole has transformed a nostalgic staple into a sophisticated experience for a new generation of snackers, proving that a high-growth brand can start with just a few test batches and a lot of hustle. Inside the Episode: How Nicole transitioned from a NYC desk job to studying butchery to find her true calling in the culinary world. Why Strip Jerky rejects sugary fillers in favor of clean labels and chef-inspired flavor profiles. Nicole’s journey of moving from small-batch testing to a growing brand while maintaining artisanal quality. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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CHUZA
01/26/2026
CHUZA
Daniel Schwarz, Founder and CEO of CHUZA, is a leader who finds inspiration in the concept of poise under pressure. In Mexico, the word "CHUZA" carries a powerful double meaning: it signifies a strike for success, that precise moment when perfection is reached and the momentum continues. This philosophy was personified during the early days of the pandemic by a daily visitor to Daniel’s window, an unflappable owl who remained calm while being challenged by crows. This "COwl-Founder" became a symbol of the resilience required to build a brand and served as the motivation Daniel needed to pursue his dream of sharing his culture with the world. Through CHUZA, Daniel is sharing the vibrant, bold, and authentic snacks of Mexico with a global audience. The brand is a labor of love that elevates traditional street food into high-quality products that balance spice, sweetness, and crunch. By staying rooted in his cultural heritage and maintaining an "unflappable" focus, Daniel has transformed CHUZA into a brand that represents both a strike for perfection and a commitment to authenticity. Inside the Episode: How a daily visitor during the pandemic provided the emotional stamina to launch a brand during a global crisis. A look at the process of bringing authentic Mexican flavor profiles to the modern snack aisle. Daniel’s advice on staying focused and poised when the "crows are attacking" from all angles in the CPG world. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Good Bacteria
01/26/2026
Good Bacteria
Anabel González, an ex-Parsons creative and founder of Good Bacteria, transformed her personal postpartum healing journey into a mission to fix a major flaw in the wellness industry: the lack of microbial diversity in traditional probiotics. Recognizing that static supplements often fall short, Anabel collaborated with a scientific advisory board from institutions like Johns Hopkins, Oxford, and Stanford to bridge the gap between clinical research and daily gut health. The result is Good Bacteria, the first daily probiotic system designed to rotate weekly to mimic the variety of a fermented-food-rich diet. Formulated by Dr. Leigh Frame, this 28-day rotation cultivates a broader range of beneficial bacteria than standard supplements, moving beyond simple digestion to support immunity, mental clarity, and whole-body resilience. Inside the Episode: Anabel’s personal journey from health challenges to founding a science-first wellness company. The science behind mimicking a fermented-food-rich diet and why weekly shifts are the key to a resilient gut. How Anabel collaborated with experts from Johns Hopkins, Oxford, and Stanford to ensure efficacy and clinical innovation. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Boredom Kills Creative
01/26/2026
Boredom Kills Creative
Alex Adam, Founder and Creative Director of Boredom Kills Creative, spent a decade in the music industry witnessing how powerful branding can build and unite communities across the world. This unique background gave him a deep understanding of market impact and emotional resonance, leading him to transition his expertise from the stage to the shelf. Alex now applies those lessons in cultural connection to the world of CPG, helping brands find their heartbeat and scale with purpose. Boredom Kills Creative is a strategic branding agency that partners with CPG companies poised for growth to refine their message and identity. Alex and his team focus on ensuring the right people can find, understand, and love a brand for the long haul. By treating brand strategy as a tool for long-term community building rather than just aesthetic design, BKC helps founders transform emerging products into beloved household staples. Inside the Episode: The specific strategic shifts CPG brands need to make when they are poised to scale from niche to mainstream. Why brand strategy is about more than just visibility—it’s about being understood by your ideal consumer. Alex’s philosophy on creating brand identities that foster long-term love and cultural relevance. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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2026 Brand Predictions
01/19/2026
2026 Brand Predictions
In this solo episode, I’m sharing eight emerging brands that are redefining their categories. We are seeing a massive shift toward "functional nostalgia" taking the comfort foods we grew up with and upgrading them with high protein, fiber, and clean labels. From whipped cottage cheese dips to flash-frozen aromatics, these founders are solving real-world problems with flavor and radical transparency. Inside the Episode: Functional Condiments & Dips: Why and are reimagining everyday sauces and cottage cheese as protein-packed, gut-friendly essentials. The New Baking Aisle: How and founder Dalya are making baking easier for families with chef-developed, allergy-friendly mixes that don’t compromise on flavor. The Glow-Up From Within: A look at ’s chic chia puddings and ’s roasted barley tea—brands making gut health, digestion, and hydration feel effortless (and aesthetic). Smarter Kitchen Shortcuts: How is solving the toddler mealtime gap, and how is bringing frozen aromatics to the mainstream as a modern kitchen hack. Snacking, Reinvented: Why is standing out in the jerky aisle with a female-chef-founded, honey-sweetened approach to clean protein. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Lil' Gourmets
01/19/2026
Lil' Gourmets
Shibani Baluja launched Lil' Gourmets with a mission to move baby food out of the dusty, shelf-stable aisle and into the refrigerated section where freshness and nutrients truly live. Based on the latest infant nutrition research, Lil' Gourmets offers fresh, organic, globally inspired meals that provide 100% of a baby’s daily vegetable requirements with zero added salt or sugar. With a professional background in mergers and acquisitions at Kraft Foods, Shibani saw a critical gap in the market for "veggie-first" foods that actually taste like the ingredients on the label. Today, Lil' Gourmets is providing peace of mind to time-strapped parents through retail partners like Walmart and Whole Foods Market, proving that convenience doesn't have to come at the expense of a child's developing palate. Inside the Episode: Why Shibani focuses on the first 1,000 days of life to shape future eating habits and long-term health. The logistical journey of bringing fresh, refrigerated baby food to major national retailers like Walmart. How Shibani’s decade at Kraft Foods prepared her to scale a startup that prioritizes integrity and nutrient density. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Steps to Take Before Launching a CPG Food & Beverage Brand in 2026
01/19/2026
Steps to Take Before Launching a CPG Food & Beverage Brand in 2026
After 15 years in the industry and currently guiding over 15 pre-launch founders, I’ve realized that while many people have a great product idea, few have the "order of operations" down. Launching a brand that actually stays on the shelf requires more than just a good recipe; it requires a strategic foundation built before you ever pick a name or design a logo. In this solo episode, I am walking you through the exact 12-step checklist I share with my private clients. From navigating the complexities of trademarks and manufacturing to building a "build in public" social strategy that captures retail attention, we are covering the tactical moves that separate successful launches from costly pivots. Inside the Episode: Why your brand roadmap must define your "why" and your audience before you ever touch packaging or flavors. The importance of filing trademarks early (shoutout to ) and finding the right formulation partners through experts like . Navigating GTM strategy, margins, and financial planning from pre-launch to your first million with experts like . How to ensure your packaging tells a story that moves units (highly recommend ) and why a Shopify waitlist (recommend tapping into ) is your most valuable early asset. Why documenting your journey is the secret to winning early attention from investors, retailers, and a loyal community. Moving from home kitchen feedback to real-world activations and identifying the right early retail partners for your category. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Café Aroma
01/12/2026
Café Aroma
Bernadette Gerrity is the granddaughter of Café Aroma’s founder, Rogelio “Roy” Montes De Oca, and is currently steering the brand into its most vibrant chapter yet. With a professional background spanning marketing, fashion, and psychology, plus a Level 2 Sommelier certification, Bernadette brings a unique, lifestyle-driven lens to the coffee industry. While staying deeply rooted in the humble, entrepreneurial spirit her grandfather established six decades ago, she is evolving Café Aroma into a modern cultural staple. By leveraging her passion for world-class event planning and hosting, Bernadette is moving the brand beyond the shelf and into the heart of the community. From buzz-worthy cultural activations to innovative cross-category fashion integrations, she is proving that a heritage coffee brand can be as trendy and social-media-forward as it is traditional and authentic. Inside the Episode: How Bernadette honors her grandfather’s humble roots while scaling the brand for a modern, digital-first audience. Integrating fashion, psychology, and event hosting to create high-impact brand activations that go beyond the beverage. The strategy behind using high-energy events and "soiree style" hospitality to build a loyal, modern following. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Podi Life
01/12/2026
Podi Life
Alak Nanda is an immigrant, first-gen, and queer founder on a mission to bring the authentic taste of South Indian home cooking to American kitchens. Through Podi Life, Alak offers thoughtfully crafted pantry staples that act as easy-to-adapt flavor solutions for the modern home cook. Every product is designed to bridge the gap between traditional heritage and contemporary convenience, ensuring that these complex, regional flavors are accessible to everyone. Beyond just taste, Podi Life is dedicated to transparency and education. Alak works to bring customers closer to the point of origin for every ingredient, highlighting the functional benefits and deep cultural roots behind them. By focusing on wellness and authenticity, Podi Life is transforming how we think about the South Indian pantry and its place on every table. Inside the Episode: How Alak is introducing regional flavors like Podi to a broader audience through versatile and accessible pantry staples. The importance of highlighting the source of ingredients and the natural health benefits found in traditional South Indian recipes. Why Alak prioritizes "easy-to-adapt" solutions that fit into the busy lifestyles of today’s home cooks. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Many Thanks
01/12/2026
Many Thanks
Nicole Krasnow Smith has spent her career discovering and scaling the next big things in CPG. With a background that spans sales, marketing, and retail scouting, she now works directly with founders to prepare them for the high-stakes world of retail launch. Through her consultancy, Many Thanks, Nicole leverages her deep experience as a former buyer to help brands move past the "new brand" stage and into the realm of true category disruptors. Whether it is perfecting packaging or building strategic partnerships, Nicole’s approach is rooted in a blend of gut instinct and market data. She helps founders tell a compelling story through their aesthetics while ensuring their positioning is sharp enough to beat out the competition. For Nicole, getting on the shelf is only half the battle; the real work lies in the partnerships and community visibility that drive sales and long-term loyalty. Inside the Episode: What retailers are actually looking for and how to use gut-instinct feedback to refine your packaging before you pitch. The critical difference between launching a product and disrupting a category, and how to navigate your competitive landscape with confidence. Lessons learned from a career spent in the trenches of emerging brands and how to translate brand passion into retail reality. This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Matchaful
01/05/2026
Matchaful
Hannah Habes founded Matchaful after discovering the transformative power of matcha during a personal health journey. Frustrated by a lack of transparency in the industry—where leaves were often blended from unknown sources—Hannah set out to do things differently. After tasting over 100 varietals, she established a direct partnership with a fourth-generation tea farm in Shizuoka, Japan. This farm isn't just about quality; it’s a leader in sustainability, using solar panels to power the local community and organic compost to nourish the soil. What began in a Brooklyn apartment has blossomed into a bicoastal wellness movement. Today, Matchaful boasts seven thriving NYC cafés, a national DTC presence, and high-profile collaborations with stars like Addison Rae. By focusing on a single-origin, sustainability-first supply chain, Hannah has built a cult following for her functional, plant-based lattes and a brand that proves transparency is the most important ingredient. Inside the Episode: Why Hannah moved away from "mystery blends" to build a single-origin supply chain that honors the craft of Japanese tea. The transition from selling matcha to 200 local cafés out of a Brooklyn apartment to managing eight retail locations and a national brand. How Matchaful uses strategic partnerships and functional ingredients to stay at the forefront of the wellness industry. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Hudson Kitchen
01/05/2026
Hudson Kitchen
Djenaba Johnson-Jones launched Hudson Kitchen to bridge a critical gap she discovered after her own corporate layoff: the need for professional kitchen space paired with real business mentorship. What began as a community-driven platform in 2015 has evolved into an 8,000-square-foot flagship incubator in North Jersey. Hudson Kitchen provides serious founders with 24/7 production access and a collaborative ecosystem designed to move products from "early idea" to "market-ready." Under Djenaba's leadership, the impact of the incubator has been staggering. In 2024 alone, Hudson Kitchen member businesses created 120 jobs and generated $3.5 million in collective revenue. Through her flagship Food Business Bootcamp, Djenaba has trained hundreds of founders on the essentials of licensing, pricing, and operations, emphasizing practical execution and long-term viability over industry hype. Inside the Episode: How Djenaba built the region’s first dedicated food business incubator and why professional infrastructure is the backbone of CPG success. Why Djenaba prioritizes accountability and practical decision-making over the "growth at all costs" mentality. Djenaba’s personal journey of pivoting from a corporate career to becoming a mentor and advocate for over 400 food businesses. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Lexington Bakes
01/05/2026
Lexington Bakes
Lex Evan is the creative force behind Lexington Bakes, an eco-conscious luxury bakeshop that is redefining what it means to indulge. With a 20-year career leading brand strategy and design for global giants like Johnson & Johnson, Aveeno, and Clean & Clear, Lex has applied his sharp eye for detail and 15 years of self-taught pastry expertise to build a brand rooted in Radical Ingredient Transparency®. Every treat is crafted with No Naughty Ingredients®—meaning no artificial flavors, preservatives, corn syrups, or gums—and proudly lists the specific high-quality partners used, from Raaka Chocolate to Straus Family Creamery. Lex identifies as Queer and Non-binary and is deeply committed to using his platform to uplift women and gender-minority leaders. His "wildly audacious" approach has taken Lexington Bakes from a visionary idea to an award-winning brand found in premier retailers like Erewhon. By combining a luxury aesthetic with a 1% for the Planet commitment, Lex is proving that a bakeshop can be both high-fashion and high-integrity. Inside the Episode: How Lex leveraged two decades of corporate strategy for iconic beauty and wellness brands to launch a luxury food empire. Why Lexington Bakes goes beyond standard labeling to name every single brand partner in their supply chain. Lex’s mission to foster an equitable food industry and empower gender-minority founders through mission-driven leadership. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Glimpse
12/29/2025
Glimpse
Merry Nebiyu is the driving force behind the rapidly expanding ecosystem at Glimpse, where she has built a network of over 750 consumer founders, operators, investors, and partners. In just six months, Merry has successfully scaled the Glimpse community into seven different cities, proving that a localized, high-touch approach is key to modern networking. She is a firm believer that community-led growth is the definitive future of brand building, offering a blueprint that bridges the gap between the tech and consumer sectors. Inside the Episode: Why building a dedicated ecosystem is becoming the most powerful tool for both tech and consumer brands. How Merry brings together a diverse mix of founders, investors, and operators to create a high-value, supportive network. Practical insights into why community connection outweighs traditional marketing in the current landscape. Get started with a or ! This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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The Good Food CFO
12/29/2025
The Good Food CFO
Sarah Delevan is a Financial Consultant and founder of The Good Food CFO, bringing over 15 years of experience in building sustainable food systems. Her mission is to help purpose-driven food businesses—from farmers to CPG producers—achieve profitability by design through a values-driven financial approach that prioritizes long-term resilience over "growth at all costs." Having worked in nearly every corner of the industry, Sarah focuses on supporting early-stage brands that often struggle with thin margins and unsustainable growth models. Through her consultancy and podcast, she provides the financial blueprints necessary for independent food entrepreneurs to solve cash flow issues and build a more just, equitable, and profitable business. Inside the Episode: How Sarah's diverse background in food sourcing and community advocacy informs her values-driven financial approach. Shifting the mindset from "growth at all costs" to building a financially sustainable food business from the ground up. Why borrowing growth models from mainstream business headlines can be a fatal mistake for early-stage CPG brands. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Cob
12/29/2025
Cob
Jess Davidoff co-founded Cob alongside tennis legend Novak Djokovic to fix a personal pain point: the lack of safe, nutrient-dense snacks for her son following a severe corn allergy diagnosis. After an exhaustive search for the perfect alternative, she discovered sorghum, a climate-smart "supergrain" that pops just like corn but without the hard kernels or digestive baggage. Supported by Djokovic’s commitment to high-performance, gluten-free nutrition, the duo is now bringing this ancient powerhouse to the mainstream. Unlike traditional popcorn, Cob’s popped sorghum is a functional snack that supports gut health and blood sugar stability. It’s a resistant starch packed with prebiotic fiber and antioxidants, offering a lower glycemic index and a softer texture that’s safe for the whole family. Inside the Episode: How Jess solved a two-year medical mystery for her son and turned a dietary restriction into a brand-building opportunity. Why this drought-resistant grain is the ultimate corn alternative for gut health, satiety, and the environment. The story of how Novak Djokovic became a co-founder and how his wellness philosophy shapes the brand. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Juicy Brick
12/22/2025
Juicy Brick
Grace Bryan is the Co-Founder and CEO of Juicy Brick, a London-based creative innovation agency dedicated to building high-impact food and beverage brands. After spending over a decade navigating the challenges of CPG startups and global corporations, she recognized a critical gap. Grace and her team created Juicy Brick to fill this need, offering a full-service model that starts with trend-led whitespace exploration and extends through product development, brand shaping, and operational setup. Their expertise ensures brands are both culturally sharp and commercially powerful, allowing founders to focus on their vision while Juicy Brick handles the heavy lifting. Inside the Episode: How Grace's decade of experience in CPG startups and global brands led her to create a full-service innovation agency. Breaking down the process of building a powerful brand, from identifying market whitespace to sourcing production partners. How Juicy Brick uses trend-led exploration to find untapped product opportunities in the crowded food and beverage industry. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Tursh
12/22/2025
Tursh
Meena and Tabi founded Tursh to honor their Afghan heritage and their mother's cherished recipes. This entrepreneurial journey is driven by a desire to share the rich, tangy flavors and the joy of bringing people together through food. The co-founders bring a powerful combination of skills to the brand: Meena is a Physician Assistant by day, applying her discipline and operational expertise to Tursh at night. Tabi is a seasoned brand strategist and creative marketer with over eight years of experience building diverse brands, from beauty to tech. Together, they are translating deep cultural heritage into a compelling and delicious food brand. Inside the Episode: How Meena balances her career as a Physician Assistant with applying operational expertise to build a growing food brand. The dynamic between co-founders Meena (operations) and Tabi (brand strategy) and how they leverage their distinct professional backgrounds. The inspiration behind Tursh, and how the founders are using their mother's recipes to share the rich, tangy flavors of Afghan culture. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Oddbird
12/22/2025
Oddbird
Moa Gürbüzer transitioned from a career as a family therapist to launch Oddbird, which is now Europe’s leading non-alcoholic wine brand. Oddbird is on a mission to change society’s relationship with alcohol through premium, dealcoholized wines. Driven by a desire to create a more inclusive and mindful drinking culture, Moa founded the brand to offer traditionally crafted wines that are made alcohol-free. Oddbird is Europe’s leading producer in the category, focusing intently on taste, quality, and inclusivity, proving that celebration and indulgence don't have to be defined by ABV. Inside the Episode: How Moa’s background in family therapy inspired her to tackle society’s relationship with alcohol and launch Oddbird. The process of producing traditionally crafted, premium wines that are subsequently made completely alcohol-free. Key strategies Oddbird used to quickly become the top non-alcoholic wine brand in a highly competitive market. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Jubilee's
12/15/2025
Jubilee's
Ashley Waldma, CEO and founder of Jubilee's, is leveraging her deep professional background, which includes management consulting and five years as a Product Manager at YouTube, to solve a widespread problem for modern families. Founded in 2024, Jubilee's is a "super milk," designed as an easy nutrition solution specifically for picky eaters, driven by Ashley's personal experience with her two young daughters, Annie and Maggie. She applies her expertise to create a solution that ensures kids get the complete nutrition they need without the dinner-time struggle. Inside the Episode: How Ashley transitioned her high-level tech and consulting expertise into launching a CPG brand. The personal story behind the founding of Jubilee's and how her daughters inspired the product. How Jubilee's is formulating a solution that appeals to kids while providing parents with easy, comprehensive nutrition. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Three Hive Strategy
12/15/2025
Three Hive Strategy
Naomi Honig brings a rare depth of experience to the consulting world, having spent her early career in food and hospitality, both as a chef and in operations, centered on the pillar of nourishing people. She spent almost a decade helping to operate and scale the Boulder-based, mission-focused restaurant group, The Kitchen, while simultaneously co-founding her own successful CPG company, Birch Benders, which she exited in 2020. Today, Naomi leads Three Hive Strategy, which acts as your outsourced People & Culture team. Three Hive specializes in creating the essential, scalable internal foundations necessary for startup and high-growth businesses. Inside the Episode: How Naomi leveraged her hands-on experience in high-growth hospitality operations to build a People & Culture strategy firm. Key takeaways from co-founding and successfully exiting a major CPG brand in the crowded better-for-you space. Practical advice for founders on building a mission-driven team and creating scalable processes that sustain rapid growth. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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Oh So Easy!
12/15/2025
Oh So Easy!
Oh So Easy! is breaking new ground as the first globally inspired baking mix brand in the U.S. Founded by Ava Lichauco and Bianca Fernandez, the brand partners with professional bakers to co-create mixes that celebrate immigrant and third-culture voices through dessert. From Ube Blondies to Miso Caramel Brownies to Spiced Yellow Cake, each mix is designed to deliver scratch-level quality with joyful, whimsical packaging and a pantry-friendly price point. With flavors rooted in cultural heritage and recipes developed for effortless at-home baking, Oh So Easy! proves that dessert can be more than indulgence—it can be a celebration of culture, connection, and creativity. Inside the Episode: The vision behind launching the U.S.'s first globally inspired baking mix brand and celebrating immigrant and third-culture flavors. How Ava and Bianca partner with professional bakers to ensure scratch-level quality and authenticity in every mix. How the brand is using desserts like Ube Blondies and Miso Caramel Brownies to tell a deeper story and connect consumers to heritage. This podcast episode was made possible by — the go-to platform built for creator-powered retail activations—connecting everyday creators with CPG brands to spark shelf-level awareness, drive in-store momentum, and generate authentic content in the markets that matter most. ! This podcast episode was made possible by — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at .
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