RoofersCoffeeShop
RoofersCoffeeShop®, the award-winning place where the roofing industry meets for technology, information, and everyday business, creates podcasts for ongoing education, and industry information. RoofersCoffeeShop podcasts highlight interviews with roofing professionals and much more. There are four different podcast categories to choose from: Stories from the Roof, Roofing Road Trips with Heidi, Coffee Conversations, and The Heidi and Vickie Show. Sit back, relax, and listen to great stories, wisdom, and solutions the roofing industry needs today!
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Rebuilding for Resilience: Learning from California’s Rebuild
03/26/2026
Rebuilding for Resilience: Learning from California’s Rebuild
In this episode of Roofing Road Trips®, Karen Edwards talks with Tim Brown of Westlake Royal Building Products and Josh Smith of J.N. Davis Roofing about rebuilding after the devastating Southern California wildfires. With communities like Pacific Palisades and Altadena beginning to recover, contractors and manufacturers are working together to help homeowners rebuild with stronger, more fire-resilient materials. Tim shares how Westlake Royal Building Products’ Unified Steel stone-coated steel roofing is supporting these efforts while Josh provides a contractor’s perspective from the field. Tune in to hear real experiences from the rebuild and what contractors and homeowners should consider when roofing in wildfire-prone areas. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about (CUSTOMER NAME) here! (CUSTOMER DIRECTORY LINK) Follow Us! #WestlakeRoyalRoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Built on Data: AI’s Next Chapter in Roofing
03/26/2026
Built on Data: AI’s Next Chapter in Roofing
In this Coffee Conversations®, sponsored by SRS Distribution, Megan Ellsworth is joined by industry leaders to break down what artificial intelligence (AI) really means for roofing contractors and suppliers. Patrick Garcia of SRS Distribution, Fred Castonguay of Reworked.AI and Denver Riggleman of Riggleman Information and Intelligence Group (RIIG) explore how AI moves beyond automation into strategy, security and long-term competitiveness. The conversation tackles responsible adoption, team buy-in and how to evaluate tools in a crowded market. Join RoofersCoffeeShop on March 26, 2026, at 10 a.m. ET for a practical look at roofing’s digital future. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about SRS Distribution here! https://www.rooferscoffeeshop.com/directory/srs-distribution-inc Follow Us! #SRSDistribution #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Stories from the Roof with Anthony Walsh of DuraShield Roofing & Contracting
03/25/2026
Stories from the Roof with Anthony Walsh of DuraShield Roofing & Contracting
In this episode of Stories From the Roof, Megan Ellsworth sits down with Anthony Walsh, president of DuraShield Roofing & Contracting, to talk about the drive, discipline and long-term commitment behind building a respected roofing company from the ground up. Since founding DuraShield in 2003, Anthony has led the company’s growth into a full-service operation serving residential homes, apartment communities, condo associations, office complexes and hotels across Wisconsin and Illinois. His leadership is rooted in a clear standard: install only high-quality materials from top U.S. manufacturers and deliver workmanship that stands the test of time. This episode offers a valuable look into the leadership principles, long‑term commitment and craftsmanship that have guided Anthony in building a respected roofing company. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about (CUSTOMER NAME) here! (CUSTOMER DIRECTORY LINK) Follow Us! #SRSDistribution #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Market Signals Across the Roofing Industry
03/20/2026
Market Signals Across the Roofing Industry
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with industry leaders to unpack the latest findings from the Market Index Survey for Reroofing. Created and maintained by a coalition of industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada, the Market Index Survey for Reroofing takes the pulse of the reroofing industry on a quarterly basis and serves as a regular barometer of the industry’s business conditions. Heidi is joined by McKay Daniels, CEO at the National Roofing Contractors Association (NRCA), and Brian Pallasch, executive vice president and CEO of the International Institute of Building Enclosure Consultants (IIBEC), to explore what the survey results reveal about material demand, market stability and construction trends across the roofing industry. This conversation underscores how the quarterly insights can help industry professionals navigate shifting market conditions with clarity, confidence and smarter strategy. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about PIMA here! https://www.rooferscoffeeshop.com/directory/polyisocyanurate-insulation-manufacturers-association-pima Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #PolyisoPIMA
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Capitalizing on Google’s Shift to Online Estimates
03/19/2026
Capitalizing on Google’s Shift to Online Estimates
In this Read Listen Watch®, Megan Ellsworth sits down with Austin Rosenbaum (Demand IQ) and Peter Cleveland (Eagleview) to explain a major shift happening in how homeowners find contractors on Google. Google has introduced an “Online Estimates” filter when homeowners search for "Roofing company near me", and nearly 1 in 5 buyers are already using it. If your website does not offer an online estimate experience, you may not appear for those high-intent searches. In this session, the team breaks down how the filter works, the key requirements to show up in it, and why Google is prioritizing contractors who provide pricing transparency and a simple estimate experience online. You will also see how tools powered by Eagleview property data and AI can generate fast, accurate estimates from your website that help contractors capture more leads from organic search, Google Ads, and social traffic while making it easier for homeowners to start their project. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about (Eagleview) here! (https://www.rooferscoffeeshop.com/directory/eagleview-assess) Follow Us! #Eagleview #EAGLEVIEW #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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CertainTeed Business Building Workshop (BBW) Miami, FL
03/19/2026
CertainTeed Business Building Workshop (BBW) Miami, FL
RoofersCoffeeShop® LIVE hits the road for this special episode of Roofing Road Trips® from the CertainTeed Business Building Workshop (BBW), where we sit down with roofing contractors who are investing in their businesses, teams and long-term success through one of the industry’s most respected development programs. In this episode, contractors share their experiences at BBW, discuss why ongoing education and peer collaboration are critical to raising the bar across regional markets and highlight the leadership, operational strategies and actionable ideas they are taking home for 2026 and beyond. The conversation also explores emerging trends, growth opportunities and the value of strong manufacturer partnerships, with attendees explaining how aligning with CertainTeed helps them deliver consistent quality while gaining access to resources that support sustainable business growth. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about CertainTeed here! https://www.rooferscoffeeshop.com/directory/certainteed Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #CertainTeedRoofing
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SPRI, DORA and the Future of Commercial Roofing
03/18/2026
SPRI, DORA and the Future of Commercial Roofing
In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Chadwick Collins, technical director of SPRI, to talk about SPRI’s role in roofing standards, the value of the DORA Directory and key insights from the recent SPRI Spring Event. Together explore how the organization’s website and the DORA Directory are working together to bring greater clarity and confidence to commercial roof design. The conversation highlights how SPRI supports single ply roofing standards and how DORA provides a searchable database of tested, code compliant roof assemblies. Heidi and Chadwick also recap the recent SPRI Spring Event, sharing key takeaways from technical sessions, industry discussions and collaboration across the supply chain. From standards updates to smarter specification tools, this episode offers a timely look at how SPRI and DORA are helping contractors, consultants and designers make stronger roofing decisions and providing the tools they need to design with confidence Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Learn more about SPRI and DORA here! https://www.rooferscoffeeshop.com/directory/spri https://www.rooferscoffeeshop.com/directory/directory-of-roof-assemblies-dora Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #SPRI #DORA
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Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid
03/16/2026
Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid
Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals are being asked to deliver more than ever before. This discussion will examine how consultants, contractors and manufacturers are approaching durability, moisture management and long-term asset planning. From repair versus replacement decisions to quality control in the field, we’ll unpack the factors shaping smarter roofing strategies. Join us live from IIBEC as we explore what true performance means for the future of roofing. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Learn more about Western Colloid here! Learn more about IIBEC here! Follow Us! #IIBEC #WesternColloid #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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What Contractors Need to Watch in 2026
03/16/2026
What Contractors Need to Watch in 2026
In this episode of Roofing Road Trips, Heidi J. Ellsworth sits down with attorney and industry advocate Trent Cotney to discuss the major economic, legal and workforce issues shaping the roofing industry in 2026. From global events affecting fuel and material costs to tariff uncertainty and immigration enforcement, they explore what contractors should be watching right now. Trent shares practical guidance on strengthening contracts, preparing for compliance audits and improving operational efficiency through technology and AI. The conversation also highlights the importance of advocacy and industry involvement as contractors navigate regulatory challenges and workforce realities shaping the future of construction. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #adamsandreese
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Strong Starts, Stronger Teams
03/13/2026
Strong Starts, Stronger Teams
In this Coffee Conversations®, Heidi J. Ellsworth is joined by industry leaders to discuss one of the most pressing issues facing roofing and construction companies today: how to successfully onboard, train and retain top talent. As labor shortages continue and workforce expectations shift, companies can no longer afford to treat onboarding as a checklist or training as a one-time event. This discussion explores what a strong first 90-days should look like, how mentorship and leadership shape long-term retention and what metrics truly measure success. From building career pathways to adapting to generational change, this conversation delivers strategic insight for contractors and industry professionals committed to building teams that stay, grow and lead. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #TremcoWTI #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Found or Forgotten: How Google’s AI Search Impacts Roofers
03/13/2026
Found or Forgotten: How Google’s AI Search Impacts Roofers
In this Read Listen Watch®, Megan Ellsworth sits down with Dan Shurtz, executive vice president and partner at Aletheia Digital, and Nick Knellinger of Eagleview to explore how innovative marketing strategies, unique digital platforms and data-driven campaigns are becoming invaluable assets for roofing contractors who want to lead their markets. As homeowner behavior evolves and AI reshapes search, contractors must adopt a full digital marketing strategy that integrates SEO, paid media, answer engine optimization, structured content and powerful data sources like Eagleview imagery. Tools such as online estimators are not standalone solutions but strategic components within a broader marketing ecosystem designed to increase visibility, improve lead quality and drive measurable growth. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Eagleview #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Rejuvenate or Replace? Let the Data Decide
03/04/2026
Rejuvenate or Replace? Let the Data Decide
In this episode of Roofing Road Trips®, Karen Edwards sits down with Fred Castonguay and Shyam Prabhakar of Reworked.AI to unpack the growing role of data in roof rejuvenation. Fred and Shyam tackle the misconception that rejuvenation competes with roof replacement and explain how smart contractors position it as part of a broader roofing strategy. The conversation explores how Reworked.AI analyzes property data to determine whether a roof is a true candidate for rejuvenation or replacement, how better data improves close rates and how homeowner education drives confidence. They also share how filtering out uninterested prospects helps contractors focus on the right opportunities and grow profitably. Tune in to hear why good data is the name of the game in rejuvenation. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #Reworkedai #REWORKEDAI
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Stories from The Roof with Ashley and Josh Moss
03/04/2026
Stories from The Roof with Ashley and Josh Moss
In this episode of Stories from the Roof, host Megan Ellsworth sits down with Ashley and Josh Moss of MRS Roof Pros to talk about their journey into roofing and the vision behind their design-focused approach to exterior work. Based in South Carolina, MRS Roof Pros has built a reputation for treating the roof as both protection and an essential design element that can elevate the entire look of a home. Ashley and Josh share how the company began with Ashley growing up in the roofing industry to building a business rooted in craftsmanship, clear communication and a strong customer experience. They discuss lessons learned along the way and offer insight for others looking to build a roofing career or business with purpose and personality. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #MRSRoofPros
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Roofer of the Month - Sutter Roofing
03/04/2026
Roofer of the Month - Sutter Roofing
In this May 2026 Roofer of the Month podcast, host Alex Tolle talks with Michael Black and Aaron Vento of Sutter Roofing about what it takes to lead a large commercial roofing company with consistency, accountability and a long-term mindset. The conversation explores how Sutter Roofing approaches safety, workforce development and operational excellence while maintaining strong customer relationships across complex projects. Michael and Aaron also share insights on leadership growth, industry challenges and what continues to drive their team forward in a competitive market. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #SutterRoofing
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Investing in Roofing Skills
03/01/2026
Investing in Roofing Skills
In this episode of Roofing Road Trips®, Megan Ellsworth welcomes John Kenney, CEO of Cotney Consulting Group, to talk about how online training is transforming the roofing industry. With decades of experience in estimating and project management, John shares how Cotney’s structured programs help contractors develop stronger estimators, project managers and superintendents. From foundational free courses to advanced certification tracks, listeners will hear how these programs provide contractors with scalable training that delivers real results. Tune in to learn how investing in workforce education can improve job performance, strengthen leadership and set companies apart in a competitive market. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #CotneyConsultingGroup
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From Vision to Victory: Women in Roofing
02/27/2026
From Vision to Victory: Women in Roofing
In this Coffee Conversations®, sponsored by QXO, Heidi Ellsworth hosts a powerful discussion with women who are shaping the future of roofing. They will highlight the Female Roofing Professional of the Year Award — a recognition that honors outstanding leadership, innovation and mentorship among women in the roofing industry along with past and present National Women in Roofing (NWIR) leadership. The panel shares insights on leadership, mentorship and building successful companies and organizations in a competitive field. From overcoming barriers to leveraging technology and strategic partnerships, this conversation offers practical takeaways and fresh inspiration for the entire roofing industry. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #QXO #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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A New Chapter at ECA
02/26/2026
A New Chapter at ECA
In this episode of Roofing Road Trips®, host Megan Ellsworth explores a milestone moment for the Exterior Contractor Alliance with guests Keely Roberts, Lee Lipniskis and Jewels DeCorsey. The conversation centers on Lee and Jewels becoming the first women to serve on the Exterior Contractor Alliance Advisory Board. Keely outlines the board’s purpose, structure and its role as a sounding board and ambassador group for ECA initiatives. Lee and Jewels share their induction at IRE, their paths to the board and why representation at the advisory level matters in the industry. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #FEIGroup #FEIGROUP #ExteriorContractorAlliance
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On the Road to IIBEC 2026: Building Enclosure Excellence
02/24/2026
On the Road to IIBEC 2026: Building Enclosure Excellence
On this episode of Roofing Road Trips®, host Heidi J. Ellsworth talks with Brian Pallasch, EVP and CEO of IIBEC, about what to expect at the 2026 IIBEC International Convention and Trade Show. Together, they explore the key education topics shaping building enclosure excellence, the importance of industry‑wide collaboration and how the event supports risk management, building performance and professional development. From insightful educational programming to a dynamic trade show floor, this conversation outlines why IIBEC 2026 is a must‑attend event for roofing and building enclosure professionals looking to stay ahead and connected in the industry. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #IIBEC #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Coffee Conversations LIVE From Day 2 of the 2026 International Builders' Show
02/20/2026
Coffee Conversations LIVE From Day 2 of the 2026 International Builders' Show
Live from the NAHB International Builders’ Show, this Coffee Conversations®, sponsored by SRS Distribution, explores what builders and roofing professionals are seeing right now and how those insights are shaping decisions throughout the year. The discussion covers market trends, labor availability, sustainability, safety and evolving customer expectations, with a focus on practical takeaways attendees can apply immediately. Grounded in real-time observations from the show floor, the conversation highlights how today’s challenges and opportunities are influencing the direction of roofing and construction in the months ahead. Join us for this great Coffee Conversations LIVE from Orlando, Florida on February 18, at 11 a.m. ET! Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SRSDistribution #WestlakeRoyalRoofing #Hover #JobTread #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Coffee Conversations LIVE From Day 1 of The 2026 International Builder Show!
02/20/2026
Coffee Conversations LIVE From Day 1 of The 2026 International Builder Show!
Live from the NAHB International Builders’ Show, this Coffee Conversations® brings industry voices together to unpack what builders and contractors are seeing on the show floor and how those insights translate into real-world decisions. The discussion explores topics ranging from economic outlook, labor challenges evolving homeowner expectations and emerging roofing to exterior trends and the technologies shaping how projects are built and delivered. With an eye on 2026, the conversation focuses on what is changing now and the practical steps professionals can take to stay competitive in a shifting market. Join us for this great Coffee Conversations LIVE from Orlando, Florida on February 17, at 10 a.m. ET! Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #HarnessinHeels #NationalWomeninRoofing #Brava #SRSDistribution #internationalbuildersshow #ibs2026 #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Hitting the Road to ORCA’s Annual Trade Show
02/19/2026
Hitting the Road to ORCA’s Annual Trade Show
In this episode of Roofing Road Trips®, Megan Ellsworth welcomes Avery Smith, executive director of the Oklahoma Roofing Contractors Association (ORCA), to share an inside look at the ORCA Annual Conference and Trade Show. From education and networking opportunities to the trade show floor experience, Avery shares what makes this event a standout for roofing professionals and how ORCA supports contractors year-round. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #ORCA
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2026 Roofing Market Report from ServiceTitan
02/19/2026
2026 Roofing Market Report from ServiceTitan
In this episode of Roofing Road Trips®, Megan Ellsworth is joined by Keegen Englebrecht with ServiceTitan to unpack the biggest insights shaping the roofing and exteriors industry in 2026. Together, they explore why revenue optimism is high while margins remain tight, how labor and overhead costs are redefining operational strategy and what contractors can do to protect profitability. The conversation dives into the evolution of sales follow-up, the growing importance of reputation and transparent communication, accelerating technology and AI adoption and why diversification is becoming a key growth driver. This episode delivers practical perspective and data-backed insights to help contractors understand where the industry is headed, and how to stay competitive. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #ServiceTitan
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Service Providers, Manufacturers, Distributors, Technology
02/18/2026
Service Providers, Manufacturers, Distributors, Technology
Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of manufacturers, distributors and service providers will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas, Nevada on January 21, at 2 p.m. PT! Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Coffee Conversations LIVE at IRE 2026
02/18/2026
Coffee Conversations LIVE at IRE 2026
Join us for an exciting LIVE Coffee Conversations at the International Roofing Expo (IRE) 2026, sponsored by SRS Distribution, where a panel of contractors will dive into the biggest trends shaping the roofing landscape this year. From sustainability innovations and emerging technologies to workforce challenges and economic impacts, this engaging session will provide actionable insights to help contractors, suppliers and professionals stay ahead in an evolving market. Join us for this great Coffee Conversations LIVE from Las Vegas, Nevada on January 20, at 2 p.m. PT! Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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SkillsUSA Champions: Forging Roofing’s Future
02/18/2026
SkillsUSA Champions: Forging Roofing’s Future
In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sits down with Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice president of Architectural Sheet Metal, Inc. During the conversation, Chase and Damien share about their journey in roofing, how they connected with Tim and what competing and winning at SkillsUSA meant for their confidence, careers and future in the industry. Tim shares his own journey into roofing, how he helped launch Florida’s SkillsUSA roofing program and what mentoring the next generation has taught him. The episode shines a spotlight on the upcoming SkillsUSA roofing competition taking place in June 2026 and why it continues to be a critical pipeline for skilled talent entering the trades. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #NRCA
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That Girl Roofing!
02/18/2026
That Girl Roofing!
In this episode of Roofing Road Trips™, Megan Ellsworth sits down with Becca Haggard of That Girl Roofing to share her personal journey through the roofing industry. Becca reflects on how she got started, the wins and challenges she faced early in her career and the defining moments that shaped her path. The conversation explores how her experience has evolved over time, what ultimately led her to using IKO on all her jobs and how the company shows up for contractors and its people every day. Tune in for an honest look at growth, relationships and why Becca believes roofers can feel confident building long-term partnerships with IKO. Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #IKORoofing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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RCS Influencer Randy Chaffee - February 2026
02/17/2026
RCS Influencer Randy Chaffee - February 2026
This month's question: Workforce Disruption and Labor Uncertainty Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #SourceOneMarketing #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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RCS Influencer Will Lorenz - February 2026
02/17/2026
RCS Influencer Will Lorenz - February 2026
This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #GeneralCoatings #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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RCS Influencer Aaron Weinstein - February 2026
02/17/2026
RCS Influencer Aaron Weinstein - February 2026
This month's question: Navigating labor shortages and compliance pressures Learn more at RoofersCoffeeShop.com! Are you a contractor looking for resources? Become an R-Club Member today! Sign up for the Week in Roofing! Follow Us! #Terial #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry
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Visualizing Better Roofing Sales
02/17/2026
Visualizing Better Roofing Sales
In this Roofing Road Trips®, Karen Edwards talks with Jenni McMorran, contractor channel partner manager at Renoworks, about how visual technology is helping contractors move conversations and sales forward with more confidence. They discuss how homeowner uncertainty can slow decision making and how photo-realistic visualization tools help bridge the gap between explanation and understanding. Jenni shares insights on how enhanced imagery builds confidence, streamlines approvals and reduces the back-and-forth during the sales process. This conversation highlights why adopting visualization technology is becoming a powerful competitive advantage for roofing contractors. Learn more at RoofersCoffeeShop.com! https://www.rooferscoffeeshop.com/ Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Sign up for the Week in Roofing! https://www.rooferscoffeeshop.com/sign-up Follow Us! https://www.facebook.com/rooferscoffeeshop/ https://www.linkedin.com/company/rooferscoffeeshop-com https://x.com/RoofCoffeeShop https://www.instagram.com/rooferscoffeeshop/ https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw https://www.pinterest.com/rcscom/ https://www.tiktok.com/@rooferscoffeeshop https://www.rooferscoffeeshop.com/rss #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry #Renoworks
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