The Business of Fitness Podcast
Actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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38: 8 crazy fitness business models to boost your profits
03/15/2024
38: 8 crazy fitness business models to boost your profits
What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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37: Ranking the 5 most profitable fitness business models
03/03/2024
37: Ranking the 5 most profitable fitness business models
Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best for you. He gives tips and tricks to get the most out of each to help you build a profitable, purpose-driven career. For today's episode, Dan is also joined by six leading fitness business owners who share their real-world experiences in each of the five models. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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36: Elon Musk's Blueprint for Gym Owners
02/17/2024
36: Elon Musk's Blueprint for Gym Owners
In today’s episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories from some of the Perth’s leading fitness and health professionals. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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35: All the most successful fitness businesses track these 12 numbers
01/29/2024
35: All the most successful fitness businesses track these 12 numbers
Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner should monitor to track their progress and steer their venture effectively. Drawing lessons from Amazon's journey under Jeff Bezos, Dan explores how the right use of customer data can revolutionise any business, regardless of its size. He'll show you how these strategies are applicable to your own business model. Listen as Dan explains his personal approach to KPI tracking. He stresses the importance of engaging directly with your data to gain a deep understanding of your business's inner workings. Dan outlines how tracking KPIs can help identify business trends, link actions to results, manage uncertainties, and highlight areas for growth and improvement. He'll guide you through his practical KPI Spreadsheet technique, teaching you how to set clear targets, track your progress, and use color coding for efficient focus and resource allocation. Expect to walk away with a list of essential KPIs that Dan believes are critical for fitness business health and strategic decision-making, including unique metrics like life satisfaction. If you're looking to gain practical insights and actionable strategies for using KPIs to enhance your business performance, this episode with Dan Williams is a must-listen. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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34: Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
01/22/2024
34: Instead of trying to keep up with fitness tech, Fit Pros should focus on these 6 areas.
In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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33. The $100,000 online programming blueprint. The model is broken, here's how to fix it.
11/13/2023
33. The $100,000 online programming blueprint. The model is broken, here's how to fix it.
If your dreams of an online fitness programming lifestyle business are going nowhere, you're not alone. The model is broken. But there's a way to fix it, and make A LOT of money in the process. Let's talk about why nothing you try is working, and the four things you need to do to turn things around and take your online programming business to the next level. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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32: How to future-proof your PT career
10/30/2023
32: How to future-proof your PT career
Dan explores the financial ups and downs of a personal trainer's career and discuss solutions for a sustainable future in the industry. He asks the pivotal question you need to ask to ensure your PT career is long and profitable. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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31: Dan talks at the ESSA State Symposium on The Business of Exercise Physiology
10/21/2023
31: Dan talks at the ESSA State Symposium on The Business of Exercise Physiology
I was recently invited by the the WA chapter of Exercise and Sports Science Australia to speak to 80 Exercise Physiologists and Sports Scientists about 'The Business of Exercise Physiology' at their State Symposium at Murdoch University. This episode is a shortened summary of this presentation. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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30: Dreaming of opening multiple gyms? Ask yourself this question first.
10/18/2023
30: Dreaming of opening multiple gyms? Ask yourself this question first.
Dreaming of gym expansion? Before you leap, tune into this week's episode where we dissect one of the most pivotal questions in business growth. Is your gym's roaring success thanks to your unique touch or is it built on a solid foundation of systems? Dive deep with us into the tale of Jamie Oliver's restaurant chain downfall and discover the lessons every gym owner needs to learn. Are you the chef or do you have the right ingredients? Listen in and get clarity on your path forward. Whether you're scaling up or just starting out, this is an episode you won't want to miss. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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29: A Fit Biz Growth Strategy Only for Fit Pros Not Afraid of Hard Work
10/09/2023
29: A Fit Biz Growth Strategy Only for Fit Pros Not Afraid of Hard Work
In the early stages of a fitness business, there are a few powerful, but labour intensive client-growth strategies. While these efforts don't seem scalable, this hands-on approach sets a strong foundation for future growth. It's hard work, but if you're up for it, today's podcast explores these strategies. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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28: Stop Selling Personal Training. Start Selling Experiences.
10/01/2023
28: Stop Selling Personal Training. Start Selling Experiences.
Personal Trainers shouldn't sell Personal Training. They shouldn't even sell results. They should sell an experience. So what's the difference? And why are leading Personal Trainers now changing their business models to maximise the experience? The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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27: The Client is NOT always right. How to Build Respect and Retention as a PT.
09/25/2023
27: The Client is NOT always right. How to Build Respect and Retention as a PT.
For Personal Trainers, the customer is NOT always right. In fact, if you treat them like they are, you're likely to lose respect, lose clients, and lose your business. In today's episode we talk about a better approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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26: 98%+ Fitness Client Retention With This 10 Minute Strategy
09/16/2023
26: 98%+ Fitness Client Retention With This 10 Minute Strategy
If you can devote 10 minutes of time every Friday morning to one simple task, you can increase your client retention above 98%. Let’s unpack this task explore how it can be a game changer for your fitness business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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25: Advice to PTs in their 20s
09/11/2023
25: Advice to PTs in their 20s
There are just five things Personal Trainers need to do between 20 and 30 to set themselves up for life. Sampling widely, solving the problems of 'future you', 'digging the well', consuming voraciously, and working really hard. Let's unpack them. Tune in to today's episode to find out more. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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24: The Surprising Way to Secure Your First 5 Clients Without Spending a Cent on Marketing
09/04/2023
24: The Surprising Way to Secure Your First 5 Clients Without Spending a Cent on Marketing
Just starting your Personal Training career? Or maybe you want to know how to get your next five clients? It's easier than you think because you already know these five people. Let's talk about the first step to marketing your PT business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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23: I reviewed 500 fitness business Insta posts. Here’s what I learned.
08/28/2023
23: I reviewed 500 fitness business Insta posts. Here’s what I learned.
In an attempt to make my daily Instagram ‘doom scrolling’ more productive, I recently did a review of the content being shared by Perth Fitness Businesses. I wanted to look at the first 500 posts in my Instagram feed that were made by Perth Fitness Businesses. Would there be patterns? What would stand out? What could I learn to help businesses improve their social media. In this episode, we unpack my findings and explore how you can stand out from the crowd. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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22: How to Market a Sauna
07/31/2023
22: How to Market a Sauna
Thinking about installing a sauna in your gym? Before you do, you need to know that how you market it will be COMPLETELY different to how you market standard gym services. In today's episode, we talk about the big difference. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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21: The Hidden Future Danger of Your Gym's 'Revolving Door' Member Plateau
07/24/2023
21: The Hidden Future Danger of Your Gym's 'Revolving Door' Member Plateau
If your fitness business feels static because each week sees a few people start, and a few people leave, this episode is for you. We talk about what this means, and the hidden danger of this approach. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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20: How To Stop The Fitness Industry Spitting You Out
07/08/2023
20: How To Stop The Fitness Industry Spitting You Out
The Fitness Industry may be notorious in its’ chewing up and spitting out of Fitness Professionals. But with an awareness of the warning signs, and some good strategies to overcome them, you can push through the struggle and maximise your success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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19: Charging for Missed Sessions Will LOSE You Money
06/26/2023
19: Charging for Missed Sessions Will LOSE You Money
Surprising research tells us that if you're a Fitness Professional who charges your clients for a missed session, you might be burning money. In today's episiode we explore this research, and the implications for Health and Fitness Professionals. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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18: Game Changer: How a Business Mentor Will Help You
06/19/2023
18: Game Changer: How a Business Mentor Will Help You
Fitness Professionals are really good at what they do – their ability to create healthy long term behaviour change in their clients. But when it comes to business, they sometimes feel lost. In this episode of The Business of Fitness Podcast, we unpack all the ways a can be a game changer for your business. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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17: We've Discovered Fitness 'Super Referrers'. Here's How to Attract Them.
06/12/2023
17: We've Discovered Fitness 'Super Referrers'. Here's How to Attract Them.
We've noticed some of our clients are 'Super Referrers', and wondered if these rare people have anything in common. Turns out, they do! What if we could identify Super Referrers, and attract them to our fitness business? Imagine all the new clients they could bring! Turns out, we can! We spoke to nine leading fitness business owners to uncover Super Referrers and learn the secrets behind these most valuable of all clients. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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16: Money Secrets from Accountant Turned Gym Owner
06/05/2023
16: Money Secrets from Accountant Turned Gym Owner
What do you get if you cross an accountant with a successful gym owner? You get Ange Gawthorne, our guest today. Ange talks about how gym owners can improve their financial success through smart financial management. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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15: 21 Must Read Books For Fitness Professionals
05/29/2023
15: 21 Must Read Books For Fitness Professionals
(Read on to learn how to win three of these books) Immersing yourself in the world of business is perhaps the most powerful tool you have to build your own business. Reading, watching and listening to experts creates an ‘osmosis’ effect, that can drastically improve your chances of building a highly successful business. Here are the 21 books that have had the most profound effect on me, and my business. If you're listening to this within a week of it being published, you can win three of the books I discuss. Listen to the podcast to learn more. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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14: Using ChatGPT To Grow Your Fitness Business
05/15/2023
14: Using ChatGPT To Grow Your Fitness Business
Want more clients and members? With ChatGPT, you can market your fitness business using the power of AI. In a first-of-its-kind interview, we brought ChatGPT (a leading artificial intelligence model) into The Business of Fitness Podcast studio for a deep-dive into exactly how to use ChatGPT to increase your member numbers. We interviewed ChatGPT and the result of our conversation was quite extraordinary. We covered everything, including the EXACT questions to ask so that ChatGPT can take control of your marketing. This will completely change how you market your business FOREVER. If you're not using AI in your business, you're falling behind. This is the future, and this episode is your guide to being part of that future. Want to jump to a section? Time signatures below: Avatar creation: 4:35 Website (including SEO): 20:41 Content marketing: 35:26 Social media documentation and leveraging client content: 48:52 Social media paid ads: 57:01 Email marketing: 1.11:41 Google ads: 1.18:27 Writing marketing material: 1.26:17 Referral process: 1.33:16 Promotions and tactics: 1.36:07 Offline marketing: 1.38:52 OUTRO: 1.41:38 The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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13: What Happens in a Business Mentoring Consult
05/09/2023
13: What Happens in a Business Mentoring Consult
Have you ever wondered if you would benefit from a Business Mentor for you and your business? In this episode, Dan breaks down the things he covers during a business consult with him. We pull back the curtains to see whether this can help you. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by , Dan Williams.
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12: How to Earn an Extra $60k/year in a Small Gym From Retail Sales
04/24/2023
12: How to Earn an Extra $60k/year in a Small Gym From Retail Sales
With just 125 members, Scott Hook generates $60,000 in revenue per year from retail sales within his gym. Would an extra $60k a year be a game changer for you gym? Scott tells us how he does it, and how you can do it too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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11: Smash the Plateau in Your Fitness Business
04/17/2023
11: Smash the Plateau in Your Fitness Business
11 strategies to break through your fitness business plateau. We explore the five areas of business overview, operations, marketing, client experience and staff, to offer practical strategies to get your business out of the rut. Use these strategies to take your business to the next level. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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10. Intentional Incompetence: Being Bad At Some Things Is Your Key To Success
04/10/2023
10. Intentional Incompetence: Being Bad At Some Things Is Your Key To Success
Are you tired of trying to fix every weakness in your business? Of trying to please everyone and be the best at everything? Learn why intentionally choosing to be bad at certain things might actually be the key to success. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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9: The Instagram Posting Mistake Undoing Your Hard Work
04/03/2023
9: The Instagram Posting Mistake Undoing Your Hard Work
Are you struggling to attract new clients despite having great social media content? It could be because you're missing one crucial element. In this episode, we reveal the four things potential clients are looking for on your social media, and how to avoid scaring them away with one ill-planned post. Don't let this one mistake undo all your hard work! Tune in now to find out more. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Williams.
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