The Widest Net
The Widest Net podcast shares the many ways entrepreneurs and small business owners can build a thriving business through partnership development, relationship marketing and community building. Show host and award-winning author Pamela Slim will bring diverse experts to the table to both talk about the fundamentals of inclusive business building as well as remove the roadblocks that prevent people from building feasible and sustainable marketing practices. Unlock untapped markets and discover new customers right in front of you on every episode.
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053: What Exactly Is And Isn’t Working In Digital Marketing Right Now with Pat Flynn
09/25/2024
053: What Exactly Is And Isn’t Working In Digital Marketing Right Now with Pat Flynn
“The relationships that you build with others, your clients, and how you make them feel is going to be just as important, if not more important, than what it is that you are actually delivering.” ~ Pat Flynn In this episode of The Widest Net Podcast, Pam is joined by Pat Flynn, a seasoned entrepreneur, keynote speaker, and bestselling author residing in San Diego, California. With over 100 million views on YouTube and 80 million podcast downloads, Pat is a highly influential figure in the digital marketing landscape. As the host of the Smart Passive Income and AskPat podcasts, and an advisor to companies such as Convertkit and Circle, his expertise in community building and effective digital marketing strategies is widely acknowledged. Pat's commitment to inclusive community development and his proven track record in online business have positioned him as a leading authority, providing invaluable insights for entrepreneurs seeking to enhance their digital presence and drive active engagement. Here’s what you can expect from this episode: Uncover the secrets to building thriving online communities that keep members engaged and active Unlock the key contemporary digital marketing strategies that will take your business to the next level Discover how to monetize your podcasts through lucrative sponsorships Learn the art of creating valuable and exclusive content for your membership community that keeps members coming back for more Accelerate the growth of your email list with powerful and effective strategies that drive engagement and conversion Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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052: Stand Out By Speaking Up: A Guide to Purposeful Self-Promotion with Lisa Bragg
08/21/2024
052: Stand Out By Speaking Up: A Guide to Purposeful Self-Promotion with Lisa Bragg
“Bragging means to talk about ones’ success with pride. And my reframe is pride also means justified self love. And so that's where we can give ourselves that pat on the back and let the world know how we are and how we are of service.” ~ Lisa Bragg In this episode of The Widest Net Podcast, Pam is joined by Lisa Bragg an expert in the art of self-promotion. As an award-winning journalist, entrepreneur, and consultant, Lisa has honed her skills in effective self-promotion. Her book, draws from her extensive career and research, providing insights and stories from professionals worldwide. Lisa's expertise lies in helping individuals and leaders overcome the fear of bragging, build personal brands through storytelling, and document accomplishments for career growth. With her international perspective, Lisa delves into the nuances of gender and cultural biases in self-promotion, offering valuable strategies to enhance confidence and communication skills. Here’s what you can expect from this episode: Learn about the art of self-promotion with effective strategies that could elevate your professional presence Overcoming the fear of bragging and learning how to confidently showcase your accomplishments Building a compelling personal brand through the power of storytelling that captivates and inspires Learn the art of documenting accomplishments to propel your career growth Navigate and overcome gender and cultural biases in self-promotion to thrive in your professional journey Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti
07/17/2024
051: Attracting Visibility and Credibility Through PR with Caitlin Copple and Holly Conti
“PR is about getting brands into the news media so that more people can know about you. The way that we think about it is more broad, it's more about what is your reputation and how does anyone in the outside world experience you as an individual, as a leader, an author or your business or brand.” ~ Caitlin Copple In this episode of The Widest Net Podcast, Pam is bringing you a double dose of guests! Caitlin Copple and Holly Conti co-own Full Swing Public Relations, the leading agency serving small business owners from under-recognized communities. Full Swing, founded in 2019, specializes in helping BIPOC and LGBTQ+ led companies and organizations increase their visibility, credibility, and sales through expertly executed public relations strategies. With a strong emphasis on long-term results, their commitment to providing personalized, client-oriented services sets them apart, making them a trusted partner for small business owners looking to enhance their brand presence and reach. Here’s what you can expect from this episode: Discover effective public relations strategies for small businesses Addressing the unique challenges faced by underrepresented entrepreneurs in the business world Uncover the importance of a strong LinkedIn profile for PR and how it can enhance your business's reputation and reach Explore the benefits of integrating PR with your overall marketing strategy Uncover the secrets of utilizing local media coverage to make a national impact Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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050: The Power of Inclusive Language with Dr. Suzanne Wertheim
07/03/2024
050: The Power of Inclusive Language with Dr. Suzanne Wertheim
“Inclusive language is language that is good at creating, building, deepening relationships, because it makes people feel seen, heard and valued, and it builds trust.” ~ Dr. Suzanne Wertheim In this episode of The Widest Net Podcast, Pam is joined by distinguished linguistics expert, Suzanne Wertheim, Ph.D. Having obtained her doctoral degree from Berkeley, she transitioned from academia to establish Worthwhile Research and Consulting, leveraging her expertise in linguistic anthropology to address bias in workplace settings. Her comprehensive experience culminated in the publication of her book, "The Inclusive Language Field Guide", a testament to her dedication to promoting inclusive language and respectful communication in professional environments. Suzanne's extensive work in global contexts and her commitment to bridging the gap between academia and practical application make her an authority in the realm of inclusive workplace language. Here’s what you can expect from this episode: Dr. Wertheim’s 6 principles of inclusive language for a more harmonious workplace Applying linguistics expertise to foster better communication and understanding Addressing bias through language to create a more equitable environment Revitalizing language for a richer and more diverse corporate culture Implementing best practices for giving and receiving feedback to enhance team dynamics Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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049: Building Strong Financials to Scale Your Service Business or Non-Profit with Stephanie Skryzowski
06/19/2024
049: Building Strong Financials to Scale Your Service Business or Non-Profit with Stephanie Skryzowski
“There is no judgment. It doesn't matter where you are coming from. If you have a negative account balance or if you have $300,000 in the bank, the principles are the same.” ~ Stephanie Skryzowski In this episode of The Widest Net Podcast, Pam is joined by , the founder and CEO of , who brings a wealth of expertise as a visionary chief financial officer dedicated to empowering nonprofit leaders. Specializing in nonprofit management and finance, Stephanie is deeply committed to helping nonprofits achieve financial stability and increase their impact. Her passion for educating leaders to understand, use, and communicate their numbers is evident in her creation of the online course “". Stephanie's practical and strategic approach to financial management equips nonprofit leaders with the tools they need to make informed decisions and drive sustainable growth. Here’s what you can expect from this episode: Learn to implement profit-first strategies for improved financial stability in your nonprofit organization Discover the key financial metrics essential for driving business growth and making informed strategic decisions Uncover effective strategies for overcoming financial challenges that are unique to nonprofit organizations Gain insights into the fundamental differences between nonprofit and for-profit finances Explore financial management techniques tailored to nonprofit leaders to drive sustainable business growth Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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048: How To Set And Reach Your Biggest Goals with Hugo Vasquez
06/05/2024
048: How To Set And Reach Your Biggest Goals with Hugo Vasquez
“I was always running from fear or fighting fear or hiding from fear. But then when I started confronting fear, I realized that fear is actually there, as my friend, fear is there to help me, because it's there to tell me, first of all, what could kill me, right? Fear was there for survival.” ~ Hugo Vasquez In this episode of The Widest Net Podcast, Pam is joined by , the founder of and a business career coach, who possesses an extraordinary talent for bridging the gap between aspirational goals and attainable results. His unwavering belief in the potential to achieve the impossible inspires entrepreneurs to navigate the delicate balance between personal aspirations and professional ambitions. Offering a distinctive blend of practical strategies and empowering mindset guidance, Hugo equips individuals with the tools needed to conquer their most ambitious objectives. Drawing from his own compelling journey, Hugo's insights and expertise in goal-setting provide invaluable support for those striving for personal and professional growth. Here’s what you can expect from this episode: Master the art of setting personal and business goals to drive your success to new heights Conquer your fear of public speaking and unleash your inner confidence on stage Join accountability groups to turbocharge your goal-setting Cultivate supportive relationships that propel you towards your personal and professional goals Engage in vision-setting exercises to unlock your full potential for personal growth and development Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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047: Collaboration Case Study: Think Remarkable with Madisun Nuismer and Her Collaboration with Guy Kawasaki
05/22/2024
047: Collaboration Case Study: Think Remarkable with Madisun Nuismer and Her Collaboration with Guy Kawasaki
“I think sometimes we just need to make a decision, go with it, and do our best at it.” ~ Madisun Nuismer In this episode of The Widest Net Podcast, Pam is joined by Madisun Nuismer, the creative force behind the scenes of the podcast. Madisun brings a wealth of experience and expertise to the production process. With a BA in public health from the University of Nebraska at Omaha and certification as a holistic health coach from the Institute of Integrative Nutrition, Madisun's diverse background adds depth to the podcast's content. Based in the vibrant setting of Santa Cruz, California, her role encompasses everything from managing guest pitches to meticulously editing each episode, ensuring that every aspect of the podcast reflects the team's dedication to delivering high-quality, engaging content. Madisun's collaborative efforts with Guy Kawasaki demonstrate her commitment to creating an exceptional podcast experience for listeners. Here’s what you can expect from this episode: Discover the behind-the-scenes secrets of producing a podcast that captivates audiences and leaves a lasting impact Uncover how Guy Kawasaki has influenced and shaped successful careers, and what you can learn from his insights Explore the unique and vibrant surfing culture in Santa Cruz, and how it has influenced the local community and beyond Learn about the collaborative process of writing and publishing a book, and how it can lead to new opportunities and connections Embrace growth, grit, and grace as essential elements in personal development, and how they can propel you towards success Remember we all need each other - life and work is better together. Resources mentioned in this episode: Email - madisunnuismer@gmail.com Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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046: What You Need To Know About IP Law To Grow Your Biz And Not Get Sued with Autumn Witt Boyd
05/08/2024
046: What You Need To Know About IP Law To Grow Your Biz And Not Get Sued with Autumn Witt Boyd
“We look at legal protections proportionally, both to the size of your business and to the risk” ~ Autumn Witt Boyd In this episode of The Widest Net Podcast, Pam is joined by Autumn Witt Boyd, a legal powerhouse who shifted from battling copyright and business issues in courtrooms to founding The AWB Firm in 2015, whose mission is to empower entrepreneurs to build, protect, and scale their businesses without the legal headache. With her extensive legal expertise, Autumn simplifies complex legal jargon and provides actionable advice to help entrepreneurs navigate the intricacies of copyrights, trademarks, and licensing. Autumn's straightforward approach in this episode and wealth of knowledge make legal protection accessible, ensuring that entrepreneurs can safeguard their businesses with confidence. Here’s what you can expect from this episode: Discover how copyright and trademark protection can safeguard your business's unique creations and brand identity Uncover the nuances of creating online courses while navigating the intricacies of copyright laws Explore the significance of licensing agreements in protecting and monetizing your intellectual property Differentiate between licensing and franchising to make informed decisions for your business expansion strategies Find out how using AI and trademarking work together…or not Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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045: The Keys To Automating Your Marketing with Kronda Adair
04/03/2024
045: The Keys To Automating Your Marketing with Kronda Adair
“Marketing automation is simply taking the manual processes of your marketing and giving those tasks over to technology.” ~ Kronda Adair In this episode of The Widest Net Podcast, Pam welcomes Kronda Adair, the founder of Karvel Digital and a marketing automation expert for service-based businesses. Starting with small-scale web development, Kronda discovered her passion for digital marketing and now helps clients maximize their email marketing content and streamline their sales processes. Certified in marketing automation services, she emphasizes the importance of keeping automation human and adaptable, particularly during challenging times. Her expertise and practical approach to automation make her a valuable resource for businesses seeking to enhance their marketing strategies. Here’s what you can expect from this episode: Discover steps to building a predictable sales pipeline with marketing automation Learn how the art of writing effective email welcome sequences can engage and convert your audience Is there power in utilizing AI in your digital marketing strategies How to construct a reliable and predictable sales pipeline using advanced automation techniques Learn the secrets to choosing the right tech stack for marketing automation that suits your service-based business Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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044: The Conscience-Driven Marketer: How to Market Your Business Ethically and Authentically with Tad Hargrave
03/20/2024
044: The Conscience-Driven Marketer: How to Market Your Business Ethically and Authentically with Tad Hargrave
“The reason marketing feels so bad so often is because instead of going for the truth of is this a fit? We're taught to go for the close, go for the sale.” ~ Tad Hargrav In this episode of The Widest Net Podcast, Pam is joined by Tad Hargrave, a pioneering conscious business marketing coach, renowned for his unorthodox and ethical approach to marketing. With a background that includes navigating both manipulative and authentic marketing methods, Tad embarked on a journey of unlearning and redefining marketing practices. His commitment to sustainability and ethical business has led him to become a leading voice in the industry. Through his engaging workshops and 16 books and workbooks on marketing, Tad has empowered entrepreneurs to embrace marketing strategies that not only work but also align with their values. With a focus on the belief that marketing can feel good for all involved, Tad's influence has extended across Canada, the United States, Europe, and online platforms, shaping a community of conscious entrepreneurs and green businesses dedicated to ethical and impactful marketing practices. Here’s what you can expect from this episode: Learn how to build trust and loyalty with your audience while staying true to your values Discover how to grow your business in a way that supports the environment and the community Explore the power of bringing people together and creating meaningful connections through engaging workshops and events Uncover impactful methods to promote your business authentically and ethically Streamline your services to ensure the best experience for your clients and customers Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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043: The Science of Brand Visibility (and Invisibility!) with Chloé Nwangwu
03/06/2024
043: The Science of Brand Visibility (and Invisibility!) with Chloé Nwangwu
“Visibility does take resources, whether that's time, energy, or money. Systemically under-recognized folks have fewer of those resources in a general sense.” ~ Chloé Nwangwu In this episode of The Widest Net Podcast, Pam is joined by , an expert in strategic networking and professional visibility and director of , a brand visibility consultancy rooted in behavioral science. With her extensive experience in navigating visibility biases and expanding influence, Chloé brings a wealth of knowledge on enhancing visibility for entrepreneurs. Her unique insights and practical strategies make her a valuable resource for those seeking to strategically network and elevate their professional presence. The pain of struggling to connect with your audience is real. It's time to break free from ineffective strategies and discover a better way to truly understand and engage your target market. Let's navigate the visibility biases and expand your influence together! Here’s what you can expect from this episode: Unveiling the power of shifting client avatar profiling strategies for enhanced connection and engagement Exploring the terms under-represented vs under-recognized Conquering recognition biases in diversity to foster an inclusive and thriving work environment Navigating visibility challenges in the workplace Elevating visibility through strategic networking for expanded influence and professional growth Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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042: Crafting Content That Drives Business Goals with Sonia Simone
02/21/2024
042: Crafting Content That Drives Business Goals with Sonia Simone
“Content is the way you get your amazing ideas, visible and audible.” ~ Sonia Simone In this episode of The Widest Net Podcast, Pam is joined bySonia Simone, a seasoned writer, marketer, and coach, known for her groundbreaking work in content marketing. As the founding partner of Copyblogger Media and a coach to numerous clients, she brings over a decade of experience and has penned more than 1.6 million words. With a teaching approach that emphasizes business strategy, content, and ethical marketing, Sonia's insights have influenced countless small business owners. Her ability to translate complex ideas into actionable strategies makes her an invaluable resource for anyone seeking to align their content with business goals. Through her courses and coaching, Sonia shares her expertise, helping others navigate the ever-evolving landscape of content marketing with clarity and confidence. Here’s what you can expect from this episode: Maximize your business impact with effective content marketing strategies Unlock the power of aligning your content with your business goals Discover the essential components for successful email marketing Source and recruit top-notch copywriters to elevate your content Streamline your content strategies for maximum efficiency Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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041: A Content Strategist's Keys to Engagement with Shannon Fitzgerald
02/07/2024
041: A Content Strategist's Keys to Engagement with Shannon Fitzgerald
“Storytelling is storytelling, and good storytelling is good storytelling. The principles are the same.” ~ Shannon Fitzgerald In this episode of The Widest Net Podcast, Pam is joined by Shannon Fitzgerald, co-founder of The Hooligans Agency where they navigate the unconventional world of content creation, striving to break through traditional methods and engage audiences with risky yet compelling storytelling. Shannon commenced her career at the BBC in London at the age of 18, where she honed her skills in writing, producing, and showrunning for scripted and reality television. Notably, she served as the senior vice president of series development at MTV, overseeing the creation and broadcast of shows in 163 countries and receiving an Emmy nomination for the “It Gets Better” documentary series. Transitioning to political content creation, Shannon has collaborated with a diverse array of elected officials and contributed to numerous election campaigns. Her extensive experience and contributions in the media and political spheres position her as an authority in content creation best practices, offering valuable insights and expertise to the audience. Here’s what you can expect from this episode: Mastering content creation best practices for impact Crafting compelling political content through powerful storytelling Igniting engagement with shareable content on social media Navigating ethics in storytelling and the art of persuasion Finding the perfect blend for effective content creation Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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040: The Nuts And Bolts Of Selling A Service Business with Lien De Pau
01/24/2024
040: The Nuts And Bolts Of Selling A Service Business with Lien De Pau
“A business that is easy to sell is a business that is easy to run.” ~ Lien De Pau In this episode of , Pam is joined by , a seasoned serial entrepreneur known for her advocacy of freedompreneurship. She has demonstrated proficiency in launching, scaling, and orchestrating seamless exits for service-based businesses through her brainchild, . Her expertise lies in preparing service-based businesses for lucrative exits, making her a pivotal resource for business owners seeking to maximize their business value. Does trying to sell your service-based business feel like an uphill battle? It's time to take control and learn the proven methods for maximizing your business value and attracting the right buyer. Don't let the pain of uncertainty and wasted time continue; it's time to take action and achieve the lucrative business exit you deserve. Here’s what you can expect from this episode: How to maximize business value for a lucrative EXIT What are the Four EXIT Habits™ Learn effective strategies for increasing the value of your business before selling What achieving independence from the owner's day-to-day involvement looks like Differentiate between the impact of a personal brand versus a company brand on your business Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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039: How To Quiet Your Busy Brain And Have Energy To Do Great Work with Dr. Romie Mushtaq
01/10/2024
039: How To Quiet Your Busy Brain And Have Energy To Do Great Work with Dr. Romie Mushtaq
“Literally, you’ve got to cure the busy brain as an entrepreneur or a founder so that you can implement all the time management techniques, productivity tools and business planning that needs to take place.” ~ Dr. Romie Mushtaq In this episode of The Widest Net Podcast, Pam is joined by Dr. Romie Mushtaq, a renowned figure in the field of neurology, integrative medicine, and mindfulness. As a board-certified physician and the founder of brainSHIFT at Work, she has amassed over two decades of experience in transforming mental health and wellness in the workplace. Dr. Romie's influence extends to Fortune 500 companies, professional athletes, and global associations, where she made a significant impact as the chief wellness officer for Evolution Hospitality, scaling a mindfulness and wellness program to over 7000 employees and serving as current chief wellness officer for Great Wolf Resorts. With her latest book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep," Dr. Romie continues to provide valuable insights for professionals seeking to improve focus and productivity, ultimately leading to increased happiness, clarity of mind, and curing the busy brain. Here’s what you can expect from this episode: Gain an understanding of the vision behind Dr. Romie’s book, "The Busy Brain Cure: The 8-Week Plan to Find Focus, Tame Anxiety, and Sleep" Dig into a few of the protocols behind Dr. Romie’s model called the brainSHIFT and what the acronym stands for Uncover how to calm a busy brain and enhance productivity for better work-life balance Master circadian rhythm and sleep optimization to supercharge your energy and productivity Harness hope and create positive change for a more successful and fulfilling career Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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038: The Business Model of Certification with Phil M Jones
12/13/2023
038: The Business Model of Certification with Phil M Jones
“You've got to know your work well enough to know that you can give it away and feel at peace with that.” ~ Phil M Jones In this episode of The Widest Net Podcast, Pam is thrilled to have a true entrepreneurial powerhouse, join us! With an impressive track record of founding five multi-million dollar companies, Phil has proven himself as a strategic advisor to some of the biggest brands in the world. His expertise in sales, persuasion, and influence has propelled him to become a best-selling author, with over 2 million copies of his Book Series sold worldwide. Phil's passion for helping others succeed is evident in his work, as he has impacted over 800 different industries across 59 countries. Now, he's diving into the realm of certification programs and curriculum, empowering entrepreneurs and business owners to expand their reach and make a lasting impact. Prepare to be inspired and gain valuable insights from Phil's wealth of knowledge and experience. Get ready to cast the widest net and achieve sustainable growth with your intellectual property. Here’s what you can expect from this episode: Unlock the potential of certification programs and productized curriculum Amplify sales through the power of word-of-mouth Create effective distribution channels for intellectual property Embrace long-term commitment and patience for sustainable growth Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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037: Secrets of a Powerful Licensing Business with Mike Michalowicz
11/29/2023
037: Secrets of a Powerful Licensing Business with Mike Michalowicz
“I feel that my life's purpose is to eradicate entrepreneurial poverty. It's a calling.” ~ Mike Michalowicz In this episode of The Widest Net Podcast meet , a remarkable entrepreneur and the mastermind behind three multimillion-dollar companies. He is not just an author, but a game-changer in the world of business. Mike's bestselling books, such as , , , and his latest masterpiece, , have revolutionized the way entrepreneurs approach their businesses. With a knack for simplifying complex concepts, Mike has the unique ability to make entrepreneurship accessible and profitable for everyone. His expertise has been recognized by prestigious publications like the Wall Street Journal, where he served as a small business columnist, and by major news networks like MSNBC, where he was a trusted business makeover expert. Mike's mission is simple: to eradicate entrepreneurial poverty and help small business owners achieve lasting success. Get ready to be inspired and empowered as Mike shares his invaluable insights on The Widest Net Podcast. Here’s what you can expect from this episode: Gather ideas for leveraging IP from books and turning it into scalable IP through licensing and certification Learn Mike’s criteria for identifying great partners Get behind the scenes of Mike’s book writing system Learn another way to think about running a profitable business Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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036: Creating Lasting Change: Micro Activism for Introverts and Highly Sensitive People with Omkari Williams
11/15/2023
036: Creating Lasting Change: Micro Activism for Introverts and Highly Sensitive People with Omkari Williams
“The small things do matter, not just the big dramatic actions.” ~ Omkari Williams In this episode of , Pam is joined by . With over 30 years of experience as a political consultant and life coach, Omkari has been supporting introverted and highly sensitive activists in making a difference in their communities. As a queer black woman, she brings her own story of challenging injustice to empower others. Omkari is the host of the popular podcast, , where she interviews activists from all walks of life. Her brand new book, "," released on October 23, 2023, with Story Publishing, LLC. We're thrilled to have Omkari here to share her insights and wisdom on microactivism for introverts and highly sensitive individuals. Let's dive into this meaningful conversation and discover how we can engage in sustainable activism that creates positive change. Here’s what you can expect from this episode: Discover the power of microactivism as an introvert or highly sensitive individual and make a meaningful impact on the causes you care about Learn practical strategies for engaging in sustainable activism while juggling the demands of a busy life Embrace diverse perspectives in your activism and gain a deeper understanding of the issues, enabling you to build stronger bridges and amplify marginalized voices Unlock the power of in-person connections in your activism endeavors, cultivating meaningful relationships that will fuel your passion and expand your impact Harness the transformative power of listening and understanding in your activism, creating change by truly hearing and empathizing with others' experiences Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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035: Keeping Your Seat at The Table: Job Seeking Advice for Mid-Life Women with Nori Jabba
11/01/2023
035: Keeping Your Seat at The Table: Job Seeking Advice for Mid-Life Women with Nori Jabba
"Believing in yourself and feeling good about yourself is so critical to having a seat at the table. Focus on more than just the job hunt, find your purpose and regain that confidence." ~ Nori Jabba In this episode of The Widest Net Podcast, Pam is joined by , a highly accomplished professional with extensive experience in corporate, real estate, community development, and affordable housing. Graduating from Grinnell College with a degree in English and earning a Master of Urban and Regional Planning from George Washington University, Nori's educational background complements her vast career knowledge. After deciding to reenter the job market, Nori encountered unexpected challenges and rejections, prompting her to delve into the intricacies of job hunting for middle-aged women. Through meticulous research and candid conversations, Nori gained invaluable insights into the barriers and biases faced by individuals in her demographic. Sharing her experiences and newfound wisdom in her memoir and guide, Nori empowers others to reclaim their confidence and navigate career transitions in middle age. Don't miss this episode as Nori shares her journey and offers practical advice for success. Here’s what you can expect from this episode: Gain practical strategies for navigating career transitions later in life and finding success in new opportunities Learn effective techniques for overcoming the challenges of job hunting and standing out in a competitive market Discover ways to regain confidence in your abilities and showcase your valuable skills and experience in middle age Embrace the age and experience that comes with maturity, and leverage it as an asset in your career transition Stay connected and relevant in your industry by learning how to adapt to new technologies and trends Develop a growth mindset and cultivate adaptability to navigate the changing job market with confidence Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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034: Best Practices For Scaling Your Business Through Licensing And Certification with Darron Padilla and Josiah Owens
10/18/2023
034: Best Practices For Scaling Your Business Through Licensing And Certification with Darron Padilla and Josiah Owens
“In order to fulfill the promise of a certification program, you need to think beyond just delivering the materials. Consider the entire journey for your participants and plan for their growth and development beyond the program.” ~ Darron Padilla “When designing a certification program, it's important to think about the different levels of certification and the impact they can have on people's lives. Whether it's financial or healthcare-related, ensuring that the certification is done well and supported by continuing education units is crucial.” ~ Josiah Owens In this episode of The Widest Net Podcast are you ready to take your professional service business to the next level? Join Pam as she dives into the world of building certification programs with colleagues and experts Darron Padilla and Josiah Owens. Josiah Owens is a dynamic leader with over ten years of experience in process improvement, strategy change, leadership, HR, and talent stewardship. With a background spanning retail, manufacturing, and tech, Josiah excels in infusing stability and focused energy into work environments, driving business value, and enhancing the people experience. Our other guest, Darron Padilla, is also a seasoned organization development consultant with 20 years of experience helping organizations transform their leaders, cultures and teams to meet business strategies. His holistic approach aligns people, processes, tools, strategy and culture to increase adoption, sustainability and maximize ROI. Darron makes change initiatives practical and tactical for his clients, while coaching and engaging leaders through the process. Discover the secrets behind creating impactful certifications. Whether you're looking to develop your own certification program or enhance your existing one, this conversation provides valuable insights for professionals seeking growth. Schedule a today to talk about your project! Here’s what you can expect from this episode: Unlock business growth by building certification programs tailored to your professional service business Design and customize certification levels to establish industry expertise and increase credibility Strategically align your certification design to meet the unique needs and goals of your business Maximize revenue and protect your intellectual property with strategic pricing and licensing agreements for your certification programs Stand out from the competition and attract new clients with the numerous benefits that certification programs offer Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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033: How To Get Booked For Paid Speaking Engagements with Amy Gray
09/20/2023
033: How To Get Booked For Paid Speaking Engagements with Amy Gray
“Kindness is important. How you're treated, it reflects on the person, it reflects on the speaker.” ~ Amy Gray In this episode of The Widest Net Podcast, Pam is joined by Amy Gray, a seasoned personal speaker's agent who expertly negotiates the terrain of paid speaking. As the founder of , she has made it her mission to support speakers in carving their path, whether they wish to do a handful or a high number of presentations. Amy's background as a conference producer gives her a unique perspective on speaker representation, always aiming to find balance and joy for her clients. Her approach, combining warmth, kindness, and high effectiveness, has earned her a positive reputation in the industry. Here’s what you can expect from this episode: Discover the essential role of genuine engagement in visibility strategies Learn how strategic positioning can help you connect with your ideal audience Delve into the power of networking with influential speakers for lucrative referrals Unravel the art of creating speeches that effectively address audience concerns and issues Understand why patience is key when waiting for inbound demand before securing speaker representation Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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032: Building a Nourishing and Sustainable Business with “She Builds” author Jadah Sellner
09/06/2023
032: Building a Nourishing and Sustainable Business with “She Builds” author Jadah Sellner
“Don't put a timeline on your dreams, put a timeline on your action.” ~ Jadah Sellner In this episode of The Widest Net Podcast, Pam is joined by the esteemed Jadah Sellner. With a wealth of experience, Jadah cracks the code of sustainable success, avoiding the pitfalls of hustle culture. An accomplished author of bestsellers like and , Jadah offers insights into cultivating businesses that align with nourishing life principles. Beyond her writing, Jadah is recognized internationally as a keynote speaker and TEDx presenter, enriching her reputation. As a business coach, she specializes in helping women delicately balance their professional endeavors with personal fulfillment—an insight she shares on her podcast, Lead with Love. By underlining the value of embracing seasonality, Jadah encourages entrepreneurs to harmonize with the ebb and flow of business and personal life, rather than working against it. Here’s what you can expect from this episode: Navigate the complex terrain of hustle culture and its opposing philosophies, uncovering novel pathways to success that don't lead to burnout Absorb how in-person activations and retreats can significantly enhance the solidification of your business ideologies Figure out the seemingly complex relationship between seasonality in business and personal life, and its ultimate influence on your growth curve Unravel Jadah Sellner's "LOVE" framework and understand how it strengthens a strong business base Acquire skills to mend your relationship with your business, focusing on maneuvering around the dark shadow of burnout Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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031: How to Protect Your Assets and Build a Solid Financial Legacy with Carmen Rosas
08/23/2023
031: How to Protect Your Assets and Build a Solid Financial Legacy with Carmen Rosas
“Love and protect your business as you would your children, and make sure it flows to the next generation.” ~ Carmen Rosas In this episode of The Widest Net Podcast Pam is joined by Attorney Carmen Rosas who breaks down the five key components of estate planning and what happens when a family conflict arises and legal documents are missing. With an impressive decade-long experience in estate planning, Carmen equips women with knowledge to secure their future. Proud of her Mexican, French, and Italian roots, Carmen brings unique perspectives to her work. She's the brain behind Carmen Rosas Law, a firm that masters the balance between personalized coaching and sound legal advice. Here’s what you can expect from this episode: Get enlightened about the criticality of estate planning for heightened financial liberty Discover how meticulous budgeting and multifold income streams aid in devising robust estate plans Learn how embedding life insurance into your financial strategy fortifies the plan for entrepreneurs Understand how legal protective measures can curb disputes and secure your assets Discern the prime differences between devising wills, forming trusts, and planning business succession Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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030: Between Hooked and inDISTRACTable: Building Sticky Habits with Nir Eyal
08/09/2023
030: Between Hooked and inDISTRACTable: Building Sticky Habits with Nir Eyal
“Monetization is a result of engagement, not the other way around. Building a customer habit creates a competitive advantage.” ~ Nir Eyal In this episode of The Widest Net Podcast, Pam is joined by none other than Nir Eyal. With a rich background in both academia and the entrepreneurial world, Nir has a wealth of knowledge on the intersection of psychology, technology, and business. He’s not just an author, but also a former lecturer at the highly-esteemed Stanford Graduate School of Business, and a successful tech entrepreneur, having sold two tech companies since 2003. In his bestselling books, “Hooked: How to Build Forming Habits” and “Indistractable: How to Control Your Attention and Choose Your Life,” Nir explores the principles behind effective product design and habit formation, making him a leading thinker and strategist in this space. This episode unveils the duality of building and breaking habits that will captivate your mind, leaving you hungry for more. Embark on this riveting exploration and prepare to unlock the untapped potential of habit-forming products in your own business. Here’s what you can expect from this episode: Realize the transformative impact of habit-evoking products on your business growth Navigate the corners of the revolutionary 'Hook Model' that aids in creating habit-forming products Identify the significance of external and internal triggers in the landscape of habit formation Unearth the secrets of task prioritization, achieving intense focus, and pushing the envelope of productivity Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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029: Demystifying Fundraising and Philanthropy with Karen Cochran
07/26/2023
029: Demystifying Fundraising and Philanthropy with Karen Cochran
“The reality about fundraising is it's about the IMPACT and that organizations come in all sizes and gifts come in all different kinds.” ~ Karen Cochran In this episode of The Widest Net, Pam is joined by Karen Cochran, a celebrated expert in the realm of higher education and nonprofit fundraising. A firm believer in the power of philanthropy, Karen maintains that fundraising is not just about raising funds but about the lasting change these funds can catalyze. Karen’s comprehensive understanding of philanthropic strategies, drawn from her rich experience with prestigious research universities, makes her an invaluable voice in the field. Committed to nurturing talent and endorsing inclusive workplaces, Karen’s approach creates a culture of growth and opportunity. Here’s what you can expect from this episode: Grasp the central importance of forging relationships in effective fundraising Learn how the MOST model engages businesses in a more successful fundraising approach Familiarize yourself with the importance of strategy and transparency in executing successful fundraising campaigns Accept that philanthropy isn't an exclusive club, but an opportunity for everyone- wealth notwithstanding. Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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028: How To Partner With Brands To Grow Your Impact, Income And Visibility with Hajj Flemings
07/12/2023
028: How To Partner With Brands To Grow Your Impact, Income And Visibility with Hajj Flemings
“The beauty of diversity is that it allows us to learn. We either make our own tables or make sure there's room at the table.” ~ Hajj Flemings In this episode of The Widest Net, Pam is joined by Hajj Flemings, a Detroit-based entrepreneur, who has made his mark combining brand design with the practicalities of technology to inspire inclusivity and profound change. With multiple startups under his belt, including the global civic design initiative Rebrand Cities, Hajj has pioneered innovative strategies aiding small businesses to thrive in the digital era. His transformative approaches fuel systemic change from Silicon Valley giants to expanding accessibility within communities of color. Hajj's work is about more than business - it's about creating a world where everyone has a seat at the table. If you're feeling frustrated and overwhelmed by your current efforts to create positive change through brand partnerships, constantly finding yourself stuck in unproductive collaborations or unable to align with brands that share your values and mission, then listen to this episode and allow it to inspire you. Here’s what you can expect from this episode: Uncover the keys to bridge the digital gap for communities of color Discover the obstacles black and brown communities encounter in accessing necessary tools and resources, and how overcoming them can shift paradigms Learn the pivotal role that relational partnerships play in procuring opportunities and amplifying support for marginalized communities. Explore how creating inclusive spaces for marginalized voices can foster unity, empathy, and equitable progress Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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027: Creating Meaningful Business Relationships with Michelle Warner
06/28/2023
027: Creating Meaningful Business Relationships with Michelle Warner
“You're going to have a really tough time in business if you can't make connection possible.” ~ Michelle Warner In this episode of The Widest Net Podcast, Pam is joined by Michelle Warner, a relationship marketing aficionado who specializes in helping small business owners foster authentic, lasting connections in the professional sphere. As a self-described introvert, Michelle’s firsthand experience led her to devise a networking system that accommodates a variety of personality types and preferences. Using that framework, we discuss how to design your perfect connection blueprint, communicate effectively, and team up with complementary businesses to drive quality leads. Here’s what you can expect from this episode: Strengthen your business ties by mastering relationship-building techniques Design your perfect connection blueprint to identify and connect with valuable contacts Implement powerful systems for leveraging your network in marketing campaigns Hone your ability to communicate effectively, leading to better strategic networking Discover the power of teaming up with complementary businesses to drive quality leads Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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026: How to Successfully Pitch a Podcast: Building Your Rejection Tolerance with Alice Draper
06/14/2023
026: How to Successfully Pitch a Podcast: Building Your Rejection Tolerance with Alice Draper
“Getting comfortable with rejections is one of the most effective things we can do for our marketing efforts, especially our outreach efforts.” ~ Alice Draper In this episode of The Widest Net Podcast, host Pamela Slim is joined by Alice Draper, podcasting publicist with Hustling Writers, where she shares her expert podcast pitching strategies for women entrepreneurs, highlighting the challenge of rejection and the ultimate goal of landing a podcast interview. Alice’s experience as a high-end copywriter led her to master the art of pitching, which she now utilizes to help others gain the visibility they deserve. As the driving force behind Hustling Writers, Alice specializes in creating powerful podcast publicity strategies for progressive coaches. Her hands-on approach has resulted in many of her clients landing interviews on prestigious podcasts and media outlets. Here’s what you can expect from this episode: Master innovative ways to showcase yourself in podcast pitches Transcend doubt and rejection by using the power of community Harness the impact of genuine and straightforward communication in your podcast pitches Pinpoint your unique podcast market and audience Remember we all need each other - life and work is better together. Resources mentioned in this episode: Alice Draper Email - alice@hustlingwriters.com Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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025: Translating Meaning into Scalable Models: The Restorative Mindset with Andrew Bennett
05/31/2023
025: Translating Meaning into Scalable Models: The Restorative Mindset with Andrew Bennett
“Shift the suffering into service…that's the shift in my own mindset that's happened from going through all this tough, painful stuff and coming out the other end saying, how does this help me make the world a better place?” ~ Andrew Bennett In this episode of The Widest Net Pamela is joined by Andrew Bennett, an accomplished keynote speaker, coach, and workshop leader who specializes in leadership, organizational culture, and personal development. As a two-time TEDx presenter and professor at American University, Andrew's expertise is highly sought after. He is also a member of the White House Leadership Development Program and London's Magic Circle, showcasing his unique talents. With a client list that includes Google, Microsoft, and Habitat for Humanity, Andrew has made a difference in over 140 organizations. His mission to revitalize the human spirit is at the heart of his work, inspiring others to reach their full potential. From tragedy to triumph, Andrew Bennett's life was turned upside down by the unexpected twist that led him to a powerful tool for personal growth. But what was this tool, and how did it help him find happiness? The answers lie in his incredible story of resilience and magic. Here’s what you can expect from this episode: Grasp the innovative Appear, Disappear, Restore model for both personal and organizational growth Harness the power of reframing life's hardships for a positive and transformative impact Master The Restorative Mindset for swift and effective conflict resolution Envision your individual role in shaping microcosms of the world you aspire to live in Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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024: Scaling Your Business Through Productized Services with John Warrillow
05/17/2023
024: Scaling Your Business Through Productized Services with John Warrillow
“Productizing services is about controlling what's in it, what the pricing is, how the money moves - you own that system.” - John Warrillow In this episode of The Widest Net Meet, Pam’s guest is John Warrillow, a celebrated entrepreneur, bestselling author, and podcast host who has dedicated his career to guiding business owners towards building valuable, sellable companies. As the mind behind the Value Builder System, John has created a powerful sales and marketing software for advisors to support their clients in growing and protecting their businesses. His bestselling books, including "Built to Sell" and "The Automatic Customer," have been recognized by Fortune and Inc. Magazines and translated into multiple languages. John's firsthand experience in starting and exiting businesses gives him a unique perspective on the challenges and triumphs faced by entrepreneurs. Here’s what you can expect from this episode: Identify how productizing services enhances business scalability and sellability Discover the power of hyper-niching to pinpoint a unified customer base. Learn techniques to transform unsellable service businesses into lucrative, attractive ones Discern how to build a service that mirrors a tangible product, elevating its appeal Master standardizing processes and outlining methodologies crucial for successful productized services Remember we all need each other - life and work is better together. Resources mentioned in this episode: Connect with The Widest Net Podcast If you haven’t done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Pam directly on
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