Wise Practice Podcast
Hi, I’m Whitney Owens. I am a group practice owner and faith based practice consultant and I’m here to tell you that YOU CAN HAVE IT ALL. Want to grow your practice? Want to grow your faith? Want to enjoy your life outside of work? You have come to the right place. Each week on the Wise Practice Podcast I will give you the action steps to have a successful faith based practice while also having a good time. Let’s get started.
info_outline
Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long | WP 186
05/19/2026
Is Now the Time to Build an Additional Stream of Income? | Podcast Takeover with Laura Long | WP 186
What if the next step in your practice isn’t more clients… but something completely new? In this special Wise Practice podcast takeover, Laura Long joins the show to talk about multiple income streams for therapists, how to know when you’re ready to expand, and why “passive income” usually isn’t as passive as social media makes it sound. From supervision and teaching to consulting, intensives, and online business ideas, Laura shares practical ways clinicians can grow without burning themselves out. If you’ve been feeling pulled toward “something more,” this episode is for you. 4:24 Why therapists start wondering “what’s next?” 14:02 The truth about “passive income” for therapists 20:26 4 categories of alternative income streams 25:00 Clinical expansion ideas beyond group practice 34:16 Green lights and warning signs before starting something new 40:33 Practical next steps to explore your ideas 43:57 Laura shares the Called to More Mastermind Show Sponsor Simplified SEO 10% Off Local SEO (Duration of Contract) If you’re a local private practice owner, your visibility in your specific community matters more than anything else. Local SEO is what helps your practice show up when someone searches for services like yours in your area, and it can make the difference between a full caseload and being overlooked. At Simplified SEO Consulting, we focus on helping helping professionals dominate their local search results through strategic optimization, content, and ongoing support. We understand how important it is to connect with clients in your community, and we build strategies that support long-term growth. For podcast listeners, we’re offering 10% off our local SEO services for the entire duration of your contract. If you’re ready to become more visible in your local area, you can learn more at Laura's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/41195095
info_outline
Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW | WP 185
05/12/2026
Billing Without Guilt: Creating a Cancellation Policy That Works with Beth Rontal, LICSW | WP 185
Y’all ever feel that little knot in your stomach when it’s time to talk about money with a client? Like you know you’re called to this work… but charging for it still feels uncomfortable? In this episode, I’m sitting down with Beth Rontal, a clinical social worker and documentation expert who has helped thousands of therapists turn their clinical work into clear, compliant notes that actually protect their practice and their income. But what we really get into is something so many of us wrestle with and don’t always say out loud… the guilt around getting paid. We talk about why that guilt shows up, especially for those of us who see this work as a calling, and how to shift your mindset so you can serve your clients well without burning yourself out in the process. Beth also shares practical, real-world strategies around cancellation policies, no-shows, and getting paid in a way that’s both firm and relational. Y’all, this is the kind of conversation that can change how you run your practice day to day. If you’ve ever struggled with setting boundaries, enforcing your policies, or just feeling confident asking for what your time is worth, this one’s for you. 0:00 Sponsor: Simplified SEO 1:30 Episode intro: why cancellation policies matter 5:50 Meet Beth Rontal + her background 8:10 Therapist guilt around charging clients 9:30 “You’re getting paid for your time” mindset shift 13:43 Building a clear cancellation policy (what actually works) 18:00 What counts as an emergency (and what doesn’t) 26:27 Getting paid consistently (and why upfront matters) Show Sponsor Simplified SEO If you already have a website and some marketing in place but aren’t seeing the results you expected, it might be time to take a closer look at your SEO strategy. At Simplified SEO Consulting, we offer personalized consulting packages designed to help private practice owners understand what’s working, what’s not, and exactly what to do next. Whether you need help with keyword strategy, content planning, or improving your search visibility, we guide you step by step so you can make confident, informed decisions. Right now, we’re offering 10% off our SEO consulting packages for listeners of this podcast. This is a great option if you want expert insight without committing to a full-service plan. To learn more or get started, visit Meet Beth Rontal, LICSW Beth Rontal LICSW, did not set out to become The Documentation Wizard. She spent 20 years as a theater costume designer before answsering a higher calling to become a trauma therapist. For over two decades, she has helped thousands of therapists transform their clinical intuition into clear, compliant documentation that passes audits and protects both client confidentiality and therapist income. She developed these skills while supervising clinicians and helping to create a mental health clinic's first digital documentation system. As a nationally known documentation expert, Beth's trainings, forms, and consultations provide structure and clarity that translate clinical work into notes reflecting high-quality care. She continues to maintain her clinical practice in Boston, MA. Beth's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/41065465
info_outline
Creating Passive Income in Private Practice with Jenny Melrose | WP 184
05/05/2026
Creating Passive Income in Private Practice with Jenny Melrose | WP 184
Y’all ever feel like you’ve got a really good idea… but no clue how to actually turn it into income? Maybe you’ve thought about creating a course, writing a book, or building some kind of passive income stream—but it just feels overwhelming. Or maybe you’ve tried, and it didn’t go the way you hoped. In this episode, I’m sitting down with Jenny Melrose to talk about what it really looks like to build something outside the therapy room that actually works. Not just more content. Not just more followers. But a strategy that leads to real growth. We’re getting into where therapists get stuck when it comes to passive income, why your audience matters more than your idea, and how to create something people will actually buy without feeling salesy. If you’ve ever thought, “I know I could be doing more… I just don’t know where to start,” this one’s for you. 05:00 Meet Jenny + her story 11:24 Where to start with passive income 16:00 Why email lists drive sales 24:00 Social media vs real growth 27:39 Simple strategy to sell your offer Show Sponsor Simplified SEO If you're a therapist or private practice owner trying to grow your business online, you’ve probably heard that SEO matters, but figuring out where to start can feel overwhelming. That’s where they come in. Simplified SEO Consulting specializes in helping helping professionals increase their visibility on Google in a way that feels ethical, sustainable, and aligned with your values. They don’t believe in shortcuts or one-size-fits-all strategies. Instead, they create customized SEO plans designed to help you attract the right clients consistently over time. To make it easier to get started, they're currently offering a waived onboarding fee for our foundational SEO programs, which is a $350 value. If you’ve been thinking about investing in your long-term growth, this is a great place to begin. You can learn more at Meet Jenny Melrose Jenny Melrose is a business strategist and host of the Practice to Profit podcast, where she helps entrepreneurs turn inconsistent income into sustainable, CEO-level growth. She specializes in helping solopreneurs simplify their strategy, focus on the metrics that actually matter, and build businesses that support their life—not consume it. Jenny is known for breaking down complex ideas into clear, actionable steps that create momentum without burnout. Jenny's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40982310
info_outline
The Marketing Secret Most Practice Owners Miss with Kris Jones | WP 183
04/28/2026
The Marketing Secret Most Practice Owners Miss with Kris Jones | WP 183
Y’all… if your website feels confusing, overwhelming, or just not bringing in the right clients… this one might hit a little too close to home. Because the truth is, most practice owners don’t have a marketing problem. They have a messaging problem. In this episode, I’m sitting down with Kris Jones to talk about something that can completely change how your practice grows without adding more to your plate. We’re talking about story. Not fluff. Not branding buzzwords. A clear, simple way to communicate what you do so the right clients actually say, “This is exactly what I’ve been looking for.” If you’ve ever wondered why people land on your website and don’t reach out… or why your marketing feels like a full-time job… this conversation is going to give you a totally different way to think about it. And honestly, it might just simplify everything. 02:14 The Missing Piece: Your Story 06:04 Meet Kris Jones + What She Does 10:22 What StoryBrand Actually Is 15:34 You’re Not the Hero — You’re the Guide 22:01 Why You Need One Clear Problem 28:03 The 5-Second Website Test Sponsor Wise Practice Summit 2026 If you’re in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It’s a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. You don’t have to figure this out alone. Meet Kris Jones In a world where most business owners are drowning in marketing tactics, Kris Jones discovered something shocking: a single, well-crafted story can replace all your marketing and double your sales. As the founder of Red Door Stories and a hand-selected mentee of StoryBrand's Donald Miller, Kris has perfected the art of turning expertise into irresistible messaging that sells. Kris Jones’ Resources Grab the Free Video & Toolkit: Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40927370
info_outline
Building a Sustainable Therapy Practice When Life is Heavy with Rebeca Gilbert | WP 182
04/21/2026
Building a Sustainable Therapy Practice When Life is Heavy with Rebeca Gilbert | WP 182
If you’ve ever tried to lead your practice well while your real life feels heavy… this one’s for you. Because let’s be honest, y’all—no one teaches you how to run a business, care for clients, honor your faith, and carry your own hard season at the same time. In this conversation, I’m joined by Rebeca Gilbert, and we’re talking about what it actually looks like to build a sustainable therapy practice when life doesn’t let up. Not in theory—but in the middle of real pressure, grief, and uncertainty. We get into the tension so many of us feel… When does showing up for your clients become too much? How do you know when it’s time to keep going—and when it’s time to step back? And what does “success” even mean when your priorities shift? Rebeca shares her story of navigating private practice during an incredibly heavy season, and how it reshaped the way she thinks about boundaries, income, time, and calling. This episode is a reminder that sustainability isn’t a fixed formula. It’s something you reevaluate in every season. And sometimes, being faithful doesn’t mean getting bigger. It means slowing down, adjusting your expectations, and building a practice that actually supports your life—not just your business. If you’ve been feeling stretched, tired, or questioning what’s next… I think this conversation is going to meet you right where you are. 6:00 Meet Rebeca Gilbert 9:00 Life Changes: Her Husband’s Cancer Diagnosis 14:40 When It Became Unsustainable 18:00 Deciding to Step Away from Practice 25:00 Rebuilding After a Hard Season 29:00 Redefining Success + Sustainability 31:30 Final Encouragement for Therapists Sponsor Wise Practice Summit 2026 If you’re in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It’s a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. You don’t have to figure this out alone. Meet Rebeca Gilbert, LPC (GA), LMHC (FL), EMDR-C, ACS Rebeca Gilbert is a Licensed Professional Counselor and somatic trauma therapist serving women in Florida and Georgia, specializing in EMDR, Brainspotting, and body-based trauma care. She is a faith-centered private practice owner who helps clients and clinicians move out of survival mode by honoring nervous system regulation, ethical care, and sustainable rhythms of work and rest. Rebeca bridges neuroscience, somatic wisdom, and Christian faith to challenge hustle-driven models of success in therapy and business. Her work invites clinicians to build practices rooted in safety, stewardship, and trust rather than fear or burnout. Rebeca's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40812015
info_outline
The Secret to Marketing Without Feeling Salesy with Bianca Hughes | WP 181
04/14/2026
The Secret to Marketing Without Feeling Salesy with Bianca Hughes | WP 181
If marketing your practice feels uncomfortable, you’re not alone. Y’all, most of us didn’t get trained in this. We thought we’d be sitting with clients… not figuring out websites, messaging, and how to get found. In this episode, I’m talking with Bianca Hughes about how to market your practice in a way that actually feels natural and not salesy. We get into why therapists avoid marketing, how imposter syndrome shows up, and what really helps clients find you. Here’s the big takeaway. Marketing isn’t about performing. It’s about being clear on who you help and being yourself. Because the right clients are already looking. They just need to be able to find you. 9:46 Why Therapists Avoid Marketing (And Feel So Awkward Doing It) 12:16 The Confidence Shift That Changes Everything 16:37 The Messaging Mistake Keeping Clients From Finding You 19:00 Why Your Website Isn’t Converting (And What to Say Instead) 22:32 The “Secret” to Marketing That Actually Works 26:07 Should You Market Yourself as a Christian Therapist? 28:41 What If Clients Are Already Looking for YOU? Sponsor Wise Practice Summit 2026 If you’re in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It’s a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. You don’t have to figure this out alone. Meet Bianca Hughes, LPC Bianca Hughes is a compassionate therapist whose heart-work breaks down barriers in mental health, guiding high achievers from the prison of perfectionism toward authentic self-discovery and profound inner peace. Through her powerful speaking, she touches lives by illuminating the path to freedom from perfectionism, creating transformative experiences that ripple through organizations and individuals alike. With genuine care, she leads the Soulful Clinician Collective, a mentorship community for new and early-career therapists navigating what's next in their careers, providing real guidance and actionable steps to build financially sustainable careers without the burnout, gatekeeping or the 'therapists can't make money' narrative. Bianca's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40639020
info_outline
The Hard Truth: 5 Things Practice Owners Shouldn’t Be Doing with Zack Ufland | WP 180
04/07/2026
The Hard Truth: 5 Things Practice Owners Shouldn’t Be Doing with Zack Ufland | WP 180
Y’all ever look around at your practice and realize you’re doing something just because “that’s how everyone else does it”… but deep down, it’s not really working? In this episode, I’m sitting down with Zack Ufland to talk through five things practice owners might need to stop doing. And I’ll be honest, some of these might ruffle a few feathers. We’re talking about things like offering free consults, giving too much grace with cancellations, trying to do everything yourself, and more. These are habits a lot of us pick up along the way without ever really questioning them. What I love about this conversation is that it’s not about shame or judgment. It’s about getting honest. Are you making decisions from fear, or from what actually supports the kind of practice you’re trying to build? We also get into the reality that not everything is black and white. What makes sense in one season of your business might not make sense in another. But if you’ve been feeling stretched thin, second-guessing your systems, or wondering why things aren’t clicking the way you hoped, this episode is for you. Sometimes the most helpful thing you can do is take a step back and ask, “Is this actually serving me… or is it just what I’ve always done?” 08:03 Stop Offering Free 15-Minute Consultations 13:35 Stop Giving “Grace” for Missed Appointments 18:02 Stop Relying on a DIY Website That Undersells Your Practice 24:48 Stop Saying Yes to Clients Who Aren’t a Good Fit 28:46 Stop Doing Everything Yourself Just to Save Money Sponsor Wise Practice Summit 2026 If you’re in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It’s a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. You don’t have to figure this out alone. Meet Zack Ufland, LMFT Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He’s known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting. Zack's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40596960
info_outline
How to Leave a Group Practice and Start Your Own (The Right Way) with Zack Ufland | WP 179
03/31/2026
How to Leave a Group Practice and Start Your Own (The Right Way) with Zack Ufland | WP 179
Thinking about leaving your group practice… but not sure when (or how) to actually do it? In this episode, Whitney sits down with Zack Ufland to talk through what it really looks like to step out on your own and build a private practice that actually supports your life. From timing your exit to managing risk and setting up your foundation, this conversation goes beyond logistics and gets into the mindset required to make it work. Zack shares how he knew it was time to leave, how he prepared financially, and the practical steps he took to create a smooth transition for both himself and his clients. He also opens up about the emotional side of starting a business, including fear, uncertainty, and the determination it takes to follow through. If you’ve been wondering whether private practice is the right move, or you’re in the early stages of planning your exit, this episode will help you think more clearly about your next step. 7:53 How to Know When It’s Actually Time to Leave 9:31 The Question Most Therapists Skip: Why Are You Leaving? 11:08 Calculated Risk: Can You Afford to Make the Leap? 13:30 What to Do Before You Put in Your Notice 15:49 Making the Transition Seamless for Your Clients 17:17 Startup Costs: It’s Simpler Than You Think 21:26 The Mindset You Need to Make It Work 24:42 Fear vs. Values: What’s Driving Your Decision? 25:16 Faith, Risk, and Trusting the Process Sponsor Wise Practice Summit 2026 If you’re in a season of big decisions, feeling stuck, or carrying the weight of leadership, the Wise Practice Summit was created for you. It’s a space for faith-based practice owners to step away from the day-to-day, gain clarity, and realign their practice with their life and calling. You don’t have to figure this out alone. Meet Zack Ufland, LMFT Zack Ufland is a private practice owner, consultant, and leader who is passionate about helping therapists build sustainable, thriving practices. After transitioning out of agency work, Zack successfully built a private pay practice—Paradigm Therapy in Raleigh, North Carolina—and later expanded into a group practice alongside his wife. He’s known for his focus on creating strong systems, healthy boundaries, and a positive team culture that actually supports both clinicians and clients. Today, Zack helps practice owners grow with intention so their business can support the life they truly want, and he also serves as a consultant with Wise Practice Consulting. Zack's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40578405
info_outline
Caring for the Vulnerable While Building a Sustainable Practice with Susan Melendez Doak, LPC | WP 178
03/24/2026
Caring for the Vulnerable While Building a Sustainable Practice with Susan Melendez Doak, LPC | WP 178
What does it look like to care for vulnerable clients without burning out your team or compromising the sustainability of your practice? In this episode, I’m joined by Susan Melendez Doak, LPC, a group practice owner in rural Oregon who has built a practice centered on serving her local community, including Medicaid clients and other often-overlooked populations. Susan shares how she created a model that reflects her values while still making financial sense. We talk about the real challenges of serving high-need clients, what makes this work sustainable, and why alignment matters so much when you’re building a practice that’s meant to last. We also talk about diversifying payer sources, supporting clinicians who do heavy trauma work, improving access to care, and creating a practice culture that attracts people who care deeply about the mission. This is a thoughtful conversation about business, faith, values, and what it means to build a practice that serves people well. 08:50 From Solo To Group Practice + Serving Rural Clients 10:02 Medicaid Misconceptions + Financial Sustainability 16:49 Diversifying Income + Building A Balanced Practice 23:06 Preventing Burnout + Supporting Your Team 26:10 Hiring For Values + Long-Term Alignment 29:25 What’s Next + The Power Of Community In this episode, we cover: Why Susan chose to build her practice in a rural community Common misconceptions about working with Medicaid clients How to create a financially sustainable practice model Ways to support clinicians working with complex trauma Why values alignment matters in hiring and retention How increasing access can transform who your practice reaches If you’ve ever wondered how to run a healthy practice while staying connected to the heart of the work, this episode is for you. Sponsor Wise Practice Community Running a private practice can feel lonely. You’re making big decisions, trying to grow, and wondering if you’re doing it right. That’s why I created the Wise Practice Community. It’s a membership for faith-based practice owners who want support building a healthy, sustainable practice. Inside, we focus on marketing, hiring, systems, finances, and leadership, with live trainings, accountability, and a community that gets it. We’ve recently revamped everything to make it simpler and more effective. Enrollment opens on March 25th and is only open for three days. If you want more clarity, support, and connection, this is for you. Join at for $89/month. Meet Susan Melendez Doak, LPC Susan Melendez Doak is a licensed professional counselor, clinical supervisor, and the group practice owner at Newberg Counseling & Wellness in Newberg, Oregon. Susan and her team provide compassionate counseling services with a mission to empower our local community with the skills and the courage to handle the challenges of life. Susan Melendez Doak's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40516310
info_outline
Scaling to Multiple Locations with Todd Call | WP 177
03/17/2026
Scaling to Multiple Locations with Todd Call | WP 177
What does it actually look like to grow a group practice across multiple locations? In this episode, I’m joined by Todd Call, co-owner of Triology, a Christian counseling group practice based in Kalispell, Montana. Todd has nearly three decades of experience as a therapist, and today his work focuses on visionary leadership and building organizations that help people thrive. Todd shares how Triology began with a simple conversation between two therapists whose caseloads were full and whose waiting lists kept growing. Instead of continuing to turn people away, they started asking a bigger question: What would it look like to keep saying yes to the people who need help? That question eventually led them to hire therapists, expand their team, and build a practice that now serves multiple communities across Montana. We talk through what it’s really like to grow beyond a single office. Todd shares the early days of running two locations, navigating long travel distances between towns, and figuring out how to keep a team connected when people aren’t working under the same roof. Todd also opens up about the leadership shifts that came with growth. Early on, he realized that simply having an open-door policy wasn’t enough to support a growing staff. As the practice expanded, he and his partner had to create more structure, strengthen their leadership systems, and clarify the mission driving their work. We also discuss how faith plays a role in Triology’s mission and how Todd and his team partner with churches and communities to support mental health in a holistic way. In this episode, we discuss: Why does expanding to a new location often require a completely different marketing strategy The leadership changes that happen when a practice grows beyond one office How culture evolves when teams are spread across multiple locations What Todd learned after losing $40,000 in early billing mistakes Why staying connected in person still matters when managing a growing team If you’re thinking about opening a second location or wondering what it takes to scale a practice across cities or states, this conversation will give you a realistic look at the opportunities and challenges that come with expansion. 13:06 Early Multi-Location Challenges: Mileage, Meetings, And Systems 15:22 Traction + The Shift To Real Leadership Systems And A Bigger Vision 17:00 Faith In The Practice: Helping People Thrive (Mind, Body, Soul) 19:12 Current Setup: Four Locations And How They’re Structured 20:04 Big Warning: Marketing Changes When You Expand Past An Hour 22:35 Keeping Culture Strong: In-Person Training, Weekly Supervision, Travel 24:19 Billing Lessons: $40K Mistake And Why In-House Billing Matters 26:14 Microcultures Are Real: How To Scale Without Losing Your Values 29:12 Why Todd Joined Wise Practice (And What He Gets From Community) Free Webinar March 24th @ 12:00 PM If you’ve ever looked at your calendar and thought, “I know I’m a good therapist… so why isn’t my caseload fuller?” — you’re not alone. Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it’s not just frustrating — it can create real stress around income and stability. I’m Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I’m hosting a free live training called on Tuesday, March 24th at 12:00 PM Eastern. In this webinar, I’ll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload. If you’re a solo or group practice owner ready to stop guessing and start building with confidence, I’d love for you to join me. Meet Todd Call, MS, LMFT LCPC Todd is the co-owner of Thrivology, a Christian group practice based in Kalispell, Montana. Todd has 29 years experience as a therapist, and is now focused on the visionary leadership of people and organizations. He is married with 7 children and 7 pets, so please pray for his wife! Todd's Resources Links and Resources (Doors close March 27th) Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40321950
info_outline
How to Build a Specialty Practice That Attracts the Right Clients with David Sanchez | WP 176
03/10/2026
How to Build a Specialty Practice That Attracts the Right Clients with David Sanchez | WP 176
Have you ever asked yourself, Should I niche down… or am I going to lose clients if I do? I hear this question all the time from practice owners. We’re trained to treat a wide range of issues, so choosing a specialty can feel risky. But what if clarity is actually the thing that creates momentum in your practice? In this episode, I sit down with David Sanchez, founder of Charlotte Counseling Associates, to talk about how he built a highly specialized, faith-based group practice focused on sex addiction, betrayal trauma, and couples healing. What began as a general solo practice slowly evolved into a clear niche — and that decision transformed his referrals, marketing, and long-term vision. Inside this conversation, we talk about: • How David discovered his niche and knew it was the right fit • What changed in his caseload once he specialized • How to research whether your niche is needed in your city • Hiring and training associates within a specialty model • Why clarity in your messaging makes marketing easier, not harder We also discuss the deeper layer behind niching — passion. When you care deeply about the work, it fuels your energy, your leadership, and your sustainability as a business owner. If you’ve been wondering whether it’s time to specialize your solo or group practice, this episode will help you think strategically and confidently about your next steps. Listen in and start building a practice that attracts the right clients — on purpose. 10:28 When a General Practice Becomes a Niche Practice 12:42 Hiring for a Specialty Model 14:48 Training and Maintaining Clinical Excellence 15:55 How to Research Demand in Your City 17:34 Marketing a Niched Practice Clearly 18:39 The Role of Passion in Sustainability 20:13 Shifting from 1099 to W2 22:33 What Changed After Joining the Mastermind 26:03 The Power of Community for Practice Owners 28:00 How to Connect with David Free Webinar March 24th @ 12:00 PM If you’ve ever looked at your calendar and thought, “I know I’m a good therapist… so why isn’t my caseload fuller?” — you’re not alone. Many of us were trained to provide excellent clinical care, but we were never taught how to consistently generate referrals or build a steady financial foundation. And when your caseload is inconsistent, it’s not just frustrating — it can create real stress around income and stability. I’m Whitney Owens — private practice consultant and owner of a thriving private-pay group practice — and I’m hosting a free live training called “Why Your Caseload Isn’t Full (Even Though You’re a Great Therapist)” on Tuesday, March 24th at 12:00 PM Eastern. In this webinar, I’ll walk you through the five key areas that determine whether your practice feels steady or unpredictable — and what you can begin adjusting immediately to create a more consistent, sustainable caseload. If you’re a solo or group practice owner ready to stop guessing and start building with confidence, I’d love for you to join me. Meet David Sanchez, MS, LCMHCS, CSATS, Brainspotting Certified, EMDR Trained, DARTT Trauma Trained In October 2014, David Sanchez started his solo practice, Charlotte Counseling Associates, out of a strong desire to serve others dealing with mental health and addictions. In 2017, Charlotte Counseling Associates PLLC moved to a larger location in beautiful South Park on Fairview Rd. By 2018, he remembered his vision to create a group practice as there was a deep need in the community, and he wanted to work alongside intelligent and talented therapist professionals. As of January 2026, David is grateful to have five therapist professional associates (specialized in sex and porn addiction and betrayal trauma), a payroll specialist, and a new client coordinator and office admin as part of his staff. David is planning to hire at least two more therapists in 2026. CCA’s mission is to help individuals, couples, and families heal, recover, and move forward from affairs, sex addiction, betrayal, trauma, and more in Charlotte, North Carolina, and surrounding areas. The ultimate goal is not only stopping the acting out behavior, but improving trust, connection, communication, vulnerability, empathy, and overall intimacy in the relationship and family system. David's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40245885
info_outline
How to Get Insurance Companies to Raise Your Rates with Jeremy Hinote, LPC, NCC, CPCS | WP 175
03/03/2026
How to Get Insurance Companies to Raise Your Rates with Jeremy Hinote, LPC, NCC, CPCS | WP 175
What if your lowest-paying insurance panel is costing you thousands a year… and you didn’t even realize you could ask for a raise? In this episode, I sit down with Jeremy Hinote, owner of Savannah River Counseling in Augusta, Georgia, to break down exactly how he negotiated a major reimbursement increase with one of the most notoriously difficult payers: Tricare. And yes, it worked. Jeremy shares the step-by-step process he used to: • Identify his lowest reimbursement rate • Research what others in his area were being paid • Prepare a compelling renegotiation letter • Push back (professionally) multiple times • Secure a $20 per session increase We also talk through the emotional side of the process. The fear of losing a panel. The tension between serving clients and running a sustainable business. And the mindset shift required to advocate for your value. If you’re insurance-based, considering joining panels, or wondering whether you’re being underpaid, this conversation will give you practical tools and the confidence to start asking better questions. Jeremy also shares specific resources, negotiation tips, and what insurance companies actually care about when reviewing rate increase requests. If you’ve ever thought, “I guess this is just what they pay,” this episode may change your perspective. 06:15 How we met (and why he joined Wise Practice right away) 09:42 The real problem: insurance rates that don’t make sense 12:42 Credentialing lesson: what he’d do differently next time 15:28 Tricare’s rules + who to contact to renegotiate 17:55 The negotiation play-by-play (and why he kept pushing) 20:16 The win: about $20 more per session 22:56 How much of his caseload was Tricare (high stakes) 23:45 My takeaway: your business has to survive to keep serving 26:35 When to ask for increases (and put it on your calendar) 27:39 The resource that helped: The Insurance Maze 33:24 Don’t overload your practice with low-paying panels 35:38 Is Wise Practice worth it? Jeremy’s honest answer Jeremy's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40185855
info_outline
Making Space for the Sacred in Your Practice with Jordan Raynor | WP 174
02/24/2026
Making Space for the Sacred in Your Practice with Jordan Raynor | WP 174
Running a successful practice can slowly crowd out the very faith that called you to this work in the first place. In this episode of the Wise Practice Podcast, I sit down with Jordan Raynor to talk about how to make space for the sacred in your practice without adding more to your plate. We explore what it looks like to shift from working for God to working with God, and how that simple change can transform the way you lead, care for clients, and experience your work. This conversation felt especially timely during the Lenten season, a time that invites reflection, awareness, and slowing down even in the middle of a busy practice. Rather than focusing on doing more, this episode centers on noticing God’s presence in the work you’re already doing. Jordan and I also talk about the importance of community for faith-based practice owners, the role of vulnerability in leadership, and why sustainable work requires rest, connection, and play. If you’ve been feeling stretched thin or disconnected from your faith in your work, this episode offers a grounding reminder that you don’t have to carry it all alone. 09:00 You don’t have to lead with God to be led by God 11:30 Simple daily practices that increase awareness of God’s presence 14:00 How identity in Christ changes the way you lead and take risks 17:00 Why secure faith leads to healthier ambition, not less 19:45 The loneliness of leadership for therapists and practice owners 23:30 Why the church community isn’t always enough for practice owners 26:45 How to find or create a faith-based vocational community 30:30 Rest, play, and sustainability in the life of a therapist 34:00 What it takes to go the distance in sacred work Show Sponsor Berries This episode was brought to you by Berries - the AI assistant helping clinicians save hours each week on documentation. Try it for free using the link below and use code WISEPRACTICEPODCAST to get 50% off your first month Try Berries: Jordan Raynor’s Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/40002475
info_outline
Embracing Lent as a Practice Owner | WP 173
02/17/2026
Embracing Lent as a Practice Owner | WP 173
Lent doesn’t have to feel rigid, heavy, or like one more thing you’re failing at as a practice owner. In this episode, I’m talking about how to actually practice Lent in a way that’s gentle, meaningful, and realistic for the season of life and leadership you’re in. We’re moving away from rules and performance and toward relationship—creating space for God in the middle of running a practice, making decisions, caring for clients, and juggling real life. I walk through practical ways to approach fasting, letting go of distractions, and filling that space with what truly restores you, whether that’s prayer, reflection, giving, or simply slowing down. If you’ve ever wondered how Lent can support both your faith and your work as a practice owner—without comparison, shame, or pressure—this episode is for you. 01:53 How Practice Owners Can Actually Practice Lent 03:20 Moving from Performance to Relationship 05:09 Lent as a Practice of Becoming 06:21 Comparison, Fasting, and Letting Go of “Shoulds” 08:39 What Fasting Is (and What It Isn’t) 11:22 Fasting Beyond Food: Work, Social Media, and Busyness 13:32 Filling the Space You Create 15:00 Lent as a Season of Giving 16:54 Sundays, Mini Easters, and Grace 18:18 Using a Devotional to Stay Grounded During Lent Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39945910
info_outline
Why Lent Matters for Practice Owners | WP 172
02/10/2026
Why Lent Matters for Practice Owners | WP 172
If you’re a practice owner, chances are you’re reading this while doing something else—answering emails, moving between sessions, or thinking about what still needs to get done today. I know that pace well, and I also know how easy it is for even meaningful things to become “just one more thing” on a full plate. This episode isn’t about adding another strategy or asking you to work harder. It’s an invitation to slow down and reflect on why Lent matters for practice owners—especially in the middle of a season when everything feels like it’s speeding up. As client needs increase and leadership demands grow heavier, we don’t need more noise. We need grounding, intention, and space to notice what’s really happening in us and around us. In this conversation, I talk about Lent as a rhythm of reflection rather than a task to complete. Whether you’ve practiced Lent for years or are just beginning to explore it, my hope is that this episode helps you see it not as something extra, but as a way to lead your practice—and your life—from a steadier, more faithful place. If you’ve ever felt like you’re doing all the right things on the outside but longing for deeper grounding on the inside, this episode is for you. 01:31 If you’re multitasking right now, I see you 02:12 This isn’t another tip, it’s a breather 03:03 Why everyone’s saying the same thing, I’m busy 05:51 February and March are about to get wild 07:28 Ash Wednesday is Feb 14, so here comes Lent 08:38 Lent 101 what it is and what it’s for 10:42 Fasting isn’t punishment, it’s making space 12:20 Slowing down shows you what needs to come off your plate 15:10 How this devotional helps when urgency is loud Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39919220
info_outline
Lessons I Learned from Writing a Book | WP 171
02/03/2026
Lessons I Learned from Writing a Book | WP 171
I’m really glad you’re here today because this episode is a little different and honestly pretty personal for me. I’m talking about something I’ve never shared before, what it was actually like to write my first book. Not the polished highlight reel version, but the real behind-the-scenes story. The doubts, the learning curve, the surprises, and the parts I didn’t expect at all. If you’ve ever thought about writing a book, creating something meaningful, or putting an idea into the world that’s been sitting on your heart for a while, this episode is for you. I’m walking you through why I wrote The Practice of Becoming, how it came together over time, what I learned along the way, and what I wish I had known before I started. We’re talking about the why, the process, the fears, the imperfect launch, and why doing the thing imperfectly still matters. So if you’re curious about writing a book, self-publishing, or just need permission to start before you feel ready, stick with me. I’m sharing the honest, messy, encouraging version of this journey, and I think you’re going to get a lot out of it. Let’s dive in. 02:09 Why Your Why Matters More Than Anything 02:57 I Didn’t Realize I Was Writing a Book Until It Was Done 04:37 Why I Did Not Write This Book for Money 06:26 The Lent Email Series That Sparked the Book 10:44 The Goal That Started as a Three-Year Dream 13:36 Letting Go of Perfection in the Launch 18:43 How Writing a Book Builds Clarity, Confidence, and Credibility Links and Resources Get my book, The Practice of Becoming, at my website Looking for support and connection: Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39789145
info_outline
Staying the Course (Part 4 of 4): What Faithful Investment Actually Looks Like This Year | WP 170
01/27/2026
Staying the Course (Part 4 of 4): What Faithful Investment Actually Looks Like This Year | WP 170
Today’s episode is the final part of our January series, Staying the Course, and honestly, it might be the most grounding one yet. We’re talking about what faithful investment actually looks like—especially in seasons where things feel uncertain, noisy, or just plain overwhelming. If you’ve been wondering, What is actually worth my time, energy, or money right now? or feeling pulled in ten different directions by advice, programs, and opinions… this conversation is for you. Because investment isn’t just about dollars. It’s about stewardship. It’s about discernment. And it’s about learning how to lead steadily instead of reacting out of fear. In this episode, I’m slowing us down and inviting us to look at investment through a faith-based lens—not reckless growth and not fear-based shrinking, but thoughtful, sustainable leadership over time. We’ll talk about where investing really matters, how to tell the difference between fear-based and faith-based decisions, and how to stay rooted in what God is asking you to tend right now. If you’ve listened along with this series, thank you for being here. And if you’re just jumping in, I’m so glad you are. Let’s close this series by talking about the kind of investment that brings peace, clarity, and steadiness—not just for your practice, but for you too. 06:51 Fear Based vs Faith Based Decisions 09:54 Investing for Impact Not Just Income 14:27 Support Over Self Sacrifice 17:22 Sustainable Pace Over Rushed Expansion 19:59 Aligning Investment With Values and Joy 21:35 Faith Does Not Eliminate Risk 22:44 Saying Yes Selectively 26:56 Closing Encouragement and Gratitude Links and Resources Get my book, The Practice of Becoming, at my website Looking for support and connection: Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39759510
info_outline
Staying the Course (Part 3 of 4): Leading People Well When You’re Tired | WP 169
01/20/2026
Staying the Course (Part 3 of 4): Leading People Well When You’re Tired | WP 169
Some seasons of leadership don’t feel loud or dramatic. They feel heavy. Quiet. Exhausting in a way sleep doesn’t fix. If you’re leading a practice right now and finding yourself thinking, “I don’t have the energy for one more conversation,” or “Why does this feel so hard when I’m doing everything right?”—this episode is for you. Today, we’re talking about what it really looks like to lead when you’re tired. Not just physically tired, but soul tired. The kind of fatigue that comes from carrying responsibility for clients, staff, finances, and vision—often without realizing how much weight you’ve been holding. This is the third episode in our January series, Staying the Course: Faithful Leadership in Seasons That Ebb and Flow, and it’s one of the most honest conversations I’ve had about leadership. I’m sharing from a very real place—walking through family health challenges, a demanding season of business growth, and my own need to slow down and pay attention to what my body and spirit are asking for. In this episode, we’ll talk about: How leadership fatigue actually shows up (often before we name it) Why burnout doesn’t mean you’re failing—it often means you care deeply The hidden cost of self-sacrifice in faith-based leadership What Scripture shows us about rest, boundaries, and sustainable leadership And how caring for yourself is one of the most loving things you can do for your team If you’re navigating a slower season, feeling worn down, or questioning your capacity to keep going—this conversation is an invitation to pause, reflect, and lead yourself with the same compassion you offer everyone else. Let’s dive in. 02:30 What “Soul Tired” Actually Feels Like for Practice Owners 04:12 “I Don’t Have the Energy for One More Thing” (Normalizing Fatigue) 05:23 Even Jesus Got Tired… Faith, Rest, and Leadership 06:50 When Fatigue Creeps In Quietly (And Then Hits Like a Truck) 08:22 Signs You’re Leading While Burned Out 10:29 Leadership Gets Heavy Before You Notice 13:21 Why Self-Sacrifice Isn’t Always Faithful Leadership 15:20 Rest Is a Rhythm, Not a Reward 16:28 Leading Yourself Before Leading Others 20:24 Faithful Leadership Looks Different When You’re Tired Links and Resources Get my book, The Practice of Becoming, at my website Looking for support and connection: Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39635285
info_outline
Staying the Course (Part 2 of 4): Why Pulling Back Costs You More Later | WP 168
01/13/2026
Staying the Course (Part 2 of 4): Why Pulling Back Costs You More Later | WP 168
There’s a moment every practice owner faces—the numbers wobble, referrals slow down, and fear quietly whispers, “Maybe now is the time to pull back.” In today’s episode, I’m continuing our January series on faithful leadership during the ebbs and flows of private practice, and we’re tackling a decision I see practice owners make every single year: pulling back when things feel uncertain—and how that choice often costs more in the long run. We’re talking about why slowing down feels responsible, how fear can disguise itself as wisdom, and how to lead your practice with discernment instead of reaction. I’ll walk you through the real impact of pausing marketing, delaying systems, stepping away from support, and taking everything on yourself—plus how Scripture invites us into patience, consistency, and long-term vision. If you’re in a slower season, feeling unsure, or wondering whether the decisions you’re making now will help or hurt you later, this conversation is for you. My hope is that this episode helps you stay rooted, steady, and faithful—without burning out or retreating from the very things that help your practice grow. Let’s dive in. 2:33 The Hidden Cost of Slower Seasons 5:07 How “Responsible” Choices Can Hurt Long-Term Growth 7:26 Marketing, Support, and the Places We Pull Back First 9:06 The Long Game: Why Consistency Beats Quick Relief 11:58 Cause-and-Effect Delays Every Practice Owner Misses 14:01 Lost Time, Lost Money, Lost Impact 16:33 Staying the Course When Fear Says Retreat 18:25 Discernment Questions for Uncertain Seasons 24:17 Faithful Leadership Is Consistency, Not Intensity 28:00 What to Do Differently in the Next Slow Season Links and Resources Connect with Wise Practice on Connect with Whitney Owens on Check out all of the podcasts on the
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39572635
info_outline
Staying the Course (Part 1 of 4): Faithful Leadership When the Numbers Feel Unsteady | WP 167
01/06/2026
Staying the Course (Part 1 of 4): Faithful Leadership When the Numbers Feel Unsteady | WP 167
As we step into a new year, it’s easy to feel pressure to move faster, do more, and fix everything all at once — especially as a private practice owner. But what if faithful leadership doesn’t look like reacting quickly… and instead looks like staying steady? To start 2026, I’m sharing a January solo podcast series called Staying the Course: Faithful Leadership in a Practice That Ebbs and Flows. This series is all about slowing down, discerning wisely, and leading your practice with consistency, faith, and stewardship — even when the numbers feel uncertain. In this first episode, Faithful Leadership When the Numbers Feel Unsteady, I talk openly about the fear that can surface when profit drops, caseloads fluctuate, or staffing changes shake your confidence. Drawing from my own experience as a solo and group practice owner, I explore why ebb and flow is not a sign of failure, how fear can disguise itself as “wisdom,” and what it actually looks like to lead faithfully during unsteady seasons. We’ll talk about: Why fluctuating income is normal in private practice How to avoid making reactive, fear-based decisions When to slow down — and when not to pull back The role of discernment, leadership teams, and faith in business decisions Why consistency matters more than intensity over time This episode is an invitation to pause, breathe, and reframe how you view uncertainty in your practice. Faithful leadership isn’t about controlling outcomes. It’s about steady stewardship, wise investment, and trusting God through every season of growth, loss, and change. If your practice feels uncertain right now, you’re not behind. You’re right where many faithful leaders find themselves, and you don’t have to navigate it alone. 02:13 Slowing Down Is Not Quitting, It’s Leadership 03:22 When the Numbers Get Weird, and Fear Shows Up 05:03 Ebbs, Flows, and Why This Is Completely Normal 06:59 The Year Half My Team Left and I Didn’t Quit 11:12 When Fear Disguises Itself as “Wisdom” 13:49 My 24-Hour Rule for Big Decisions 19:08 Faithful Leadership Is Consistent, Not Flashy Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39529140
info_outline
What Should I Pay Myself as a Practice Owner with Barry Roach | WP 166
12/30/2025
What Should I Pay Myself as a Practice Owner with Barry Roach | WP 166
Hi friends! Whitney here — and today’s Wise Practice episode is one every single practice owner needs in their back pocket. Whether you’re brand-new to private practice or scaling into a thriving group, the same question always surfaces: “What should I actually pay myself?” It sounds simple… until taxes, entity types, self-employment rules, “reasonable salary” requirements, and quarterly payments make your head spin. That’s why I brought on someone who makes money talk feel human — Barry Roach Jr., enrolled agent and owner of Core Accounting & Consulting Group. Barry has spent years helping therapists understand their numbers, strengthen their financial foundation, and navigate tax decisions with confidence. And in this episode, he breaks down: ✨ When (and when NOT) to elect S-Corp status ✨ What “reasonable salary” really means — no guesswork ✨ The mistake new practice owners make when paying themselves ✨ How to avoid a painful April tax bill ✨ The simple formula for deciding what to take home today If you’ve ever wondered whether you’re paying yourself too little, too much, or totally wrong… this episode will save you stress, money, and confusion. Trust me — you’re going to walk away feeling empowered and clear on your next steps. Tune in now and finally get the answers you’ve been searching for. 02:42 The #1 question practice owners ask: “What should I pay myself?” 07:30 Sole prop vs. LLC vs. S-Corp 09:33 Ouch: the 43% tax reality check 😬 11:16 The S-Corp advantage (a.k.a. how to keep more of your money) 12:48 Paying yourself when your practice is tiny but mighty 14:34 When an S-Corp actually hurts you 16:00 Reasonable salary: the “many hats” method 19:37 The IRS wants its money… quarterly 😅 21:11 Safe harbor rules, in plain English 23:10 Partnerships + guaranteed payments Barry's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39434485
info_outline
End of Year Insurance Billing Procedures with Davia Ward, CMRS, CBCO | WP 165
12/23/2025
End of Year Insurance Billing Procedures with Davia Ward, CMRS, CBCO | WP 165
In this episode of the Wise Practice Podcast, I sit down with Davia Ward — CEO and founder of Healthcare Partners Consulting & Billing — and one of the most mission-driven leaders I’ve ever met. With over 37 years of experience in healthcare, Davia has built a nationwide billing firm grounded in accuracy, compassion, and Christ-centered service. But what struck me most in our conversation wasn’t just her expertise… it was her heart. Davia shares her powerful personal journey from file clerk to registered nurse to founder of a thriving billing company that now employs and empowers women across the country — military wives, single moms, survivors, and those who simply needed someone to believe in their potential. Her story alone is worth listening to. But this episode is also packed with practical, timely tools for insurance-based practice owners, especially as we head into the end of the year. Davia breaks down: ✨ What every practice owner needs to know about open enrollment ✨ How to communicate with patients about insurance changes (without stress) ✨ The biggest billing mistakes clinics make in December ✨ How to avoid claim rejections related to year-end transitions ✨ Why therapists must stop assuming what clients can or can’t afford ✨ A powerful mindset shift around reimbursement, value, and leadership Plus — Davia created an end-of-year billing SOP toolkit just for Wise Practice listeners. Yes, really. This conversation is equal parts heart, wisdom, and highly actionable guidance. If you’ve ever felt overwhelmed by insurance billing, unsure how to navigate the year-end chaos, or simply needed encouragement from a strong Christian leader… this episode will bless you. Tune in and learn how to streamline your billing, strengthen your leadership, and serve your clients well — one claim at a time. 03:10 Meet Davia Ward 04:18 Why She Created a Patient-First Billing Company 07:52 Empowering Women Through Hiring & Leadership 08:44 Integrating Faith Into Business & Service 10:38 What Practice Owners Must Know About Open Enrollment 11:57 Smart December Reminders to Prevent Claim Issues 13:29 Teaching Clients to Understand Their Benefits 14:53 Avoiding Year-End Claim Rejections 17:51 When Insurance Stops Paying: How to Have the Conversation 18:59 Stop Assuming What Clients Can Afford Davia Ward's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39364950
info_outline
How to Scale to a 7-Figure Practice with Alison Pidgeon, LPC | WP 164
12/16/2025
How to Scale to a 7-Figure Practice with Alison Pidgeon, LPC | WP 164
In this episode of the Wise Practice Podcast, I’m excited to welcome my dear friend and trusted colleague, Alison Pidgeon. Alison is the founder and CEO of Move Forward Counseling, a thriving multi-location practice in Pennsylvania with eight offices and more than 65 clinicians. I’ve had the joy of watching her grow from a single-location practice to a seven-figure business, and her insights on scaling are truly invaluable. Before we dive in, I share a quick story about a long-running joke between us—our shared dream of owning hot tubs. Alison bought hers years ago; I kept putting it off. And then, in the most unexpected way, I ended up being gifted a blow-up baptism hot tub from our church. It felt like the perfect metaphor for business growth: sometimes the things we hesitate on finally come together in surprising ways. Today, Alison and I talk about what practice owners often get wrong when scaling, how to hire and retain strong clinicians, when to invest in leadership, and why delegation is essential if you want to grow to seven figures without burning out. If you’re dreaming of a bigger practice—or wondering what sustainable scaling really looks like—you’re going to love this conversation. 06:22 From One Location to Eight 07:48 Common Pitfalls When Scaling 10:17 What It Takes to Reach Seven Figures 11:57 When to Hire HR 14:41 Hiring Therapists Who Stay 17:33 Values-Based Hiring 18:09 The Power of Delegation 22:47 Investing Before You’re Ready 23:29 Why Bigger Doesn’t Mean More Work 24:48 Systems, Bonuses & Accountability 27:49 Building Connection Across Locations Alison Pidgeon's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39255335
info_outline
Protecting Your Brand and Avoiding Trademark Scams with Joey Vitale | WP 163
12/09/2025
Protecting Your Brand and Avoiding Trademark Scams with Joey Vitale | WP 163
Today’s episode is such a good one, y’all. If you’ve ever wondered how to actually protect your brand—or if all those scary trademark scam letters are legit—you are in for a treat. I brought back one of my favorite past guests, Joey Vitale, and trust me… when someone comes on the Wise Practice Podcast twice, it’s because they REALLY know their stuff. Joey is not only a top-rated trademark attorney, he’s the guy who makes the legal side of business feel simple, human, and—dare I say—fun. And after everything he’s taught me (and after using his team personally for my own trademark), I knew we needed a round two. Today we’re diving into what’s new in the trademark world, how to spot a scam a mile away, why those “blue check” Gmail verifications matter, and the surprising places your brand might be at risk without you even realizing it. And listen—after the week I’ve had using ChatGPT to accidentally make up an entire fictional plot for my book club (yes, really), I can confidently say: do NOT let AI handle your trademark strategy. Leave that part to the experts. So if you want to protect the business you’ve worked so hard to build—or you simply want to stop second-guessing every trademark-ish email that lands in your inbox—this episode is going to give you clarity and peace of mind. Let’s jump in and talk trademarks, scams, and everything in between with the brilliant and always entertaining Joey V. 02:00 – Whitney’s ChatGPT Book Club Fail 06:54 – Meet Joey Vitale (Again!) 09:28 – The Good, the Bad & the “Do Not Trademark This” List 15:32 – When Another Business Has Your Same Name 21:20 – Beware Trademark Scams 23:52 – The Gmail Blue Check & Why It Matters 30:01 – AI, DIY Risks & USPTO Updates 31:28 – How to Work With Indie Law (+ Listener Discount) Joey Vitale's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39165990
info_outline
Creating a Practice That Changes You with Shelby Rhea Miller, LPCC | WP 162
12/02/2025
Creating a Practice That Changes You with Shelby Rhea Miller, LPCC | WP 162
If you’ve ever felt like your practice is stretching you, shaping you, or even changing you—this episode is going to speak straight to your heart. Today, I’m sitting down with the incredible Shelby Rhea Miller, LPCC, founder of Sycamore Counseling Services, to talk about what really happens when God uses your business to grow you. Shelby’s story is full of courage, risk-taking, surrender, and the kind of spiritual formation that only comes from stepping into something bigger than yourself. She’s built a thriving practice from the ground up, but even more importantly—her practice has been building her. In this conversation, we unpack what it means to follow the Holy Spirit in business decisions, how to find joy even when the risk feels huge, and how God shows up in the unexpected twists and disappointments along the way. If you’re a practice owner wondering where God is leading you—or why your growth feels stretching—this episode will encourage you to lean in with faith and boldness. Let’s dive into “Creating a Practice That Changes You” with my friend Shelby Rhea. You’re going to love this one. 06:47 – Meet Shelby Rhea Miller, LPCC 09:07 – The Spiritual Calling Behind Starting a Practice 10:17 – Faith-Building Through Risk 11:47 – Finding Joy in Risk 12:48 – Growing Your Caseload & Your Faith 14:33 – The Power of Surrender 16:08 – Getting Out of Your Own Way 18:20 – Shifting From Scarcity to Abundance 19:37 – Trusting Others in the Building Process 21:49 – Balancing Logic With Faith 24:06 – Throwing Out the Spreadsheet 25:33 – When Plans Don’t Go Your Way 27:52 – Returning to Trust in Hard Moments 29:45 – Rituals That Keep You Centered 31:04 – The Invitation to Grow With God Shelby Rhea Miller's Resources Links and Resources Connect with Wise Practice on Connect with Whitney Owens on
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39128180
info_outline
How Vicarious Trauma Impacts our Work with Jenny Hughes, PhD | WP 161
11/25/2025
How Vicarious Trauma Impacts our Work with Jenny Hughes, PhD | WP 161
As a therapist and group practice owner, I know firsthand how the work we do shapes us. The stories we hold, the crises we navigate, and even the simple act of showing up empathically day after day can impact our emotional and spiritual health. That ongoing impact is called vicarious trauma, and it plays a bigger role in our work—and our leadership—than we often acknowledge. In this episode, I’m joined by Jenny Hughes, PhD, a licensed clinical psychologist who specializes in trauma and PTSD and supports helpers and healers through these exact experiences. Jenny offers such a compassionate, grounded perspective on what vicarious trauma looks like, how it shows up in our bodies and businesses, and why it’s something we all encounter as clinicians. She also introduces the beautiful idea of vicarious resilience—the glimmers of hope and connection we receive from doing this work. We also talk about how faith, community, and honest conversations can help us lead from a place of clarity instead of overwhelm. Whether you’re a solo practitioner or running a growing group practice, this conversation will give you language, tools, and encouragement to navigate the emotional weight of this work with more intention. This conversation is full of insight, encouragement, and practical wisdom for anyone doing the sacred work of helping others heal. 07:13 Meet Jenny Hughes, PhD 09:40 What Vicarious Trauma Really Is 11:55 Real-Life Example: When Heavy Stories Stick With Us 14:10 Understanding Vicarious Resilience 16:14 Soft Transitions and Healthy Processing 18:40 How Our Humanity Shapes Our Leadership 21:54 What Group Practice Owners Need to Name Out Loud 23:43 The Trauma of Running a Practice 25:32 Building Support Systems for Leaders 27:26 Inside the Brave Trauma Therapist Collective 30:47 Giving Yourself Permission to Be Human Jenny's Resources Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/39036525
info_outline
How to Improve Self-Awareness in Leadership - Live Consulting with Anna Sasser-Christian, LCSW | WP 160
11/18/2025
How to Improve Self-Awareness in Leadership - Live Consulting with Anna Sasser-Christian, LCSW | WP 160
Hey friends, it feels so good to be back on the mic! After months of prepping for the Wise Practice Summit and connecting with so many amazing practice owners in Greenville, I’m coming into this episode fired up and full of gratitude. If you’ve ever had one of those seasons where you thought, “This is just too much… maybe I should quit,” I’ve been there too. But let me tell you, God always shows up. The Summit was such a beautiful reminder that the work we do—growing our practices, leading our teams, and serving from a place of faith—truly matters. And when we keep showing up with perseverance and prayer, He blesses it in ways we can’t even imagine. Today, I’m thrilled to introduce you to Anna Sasser-Christian, founder of Little Dove Counseling in Walnut Creek, California. Anna has been part of the Wise Practice community for a while now, and I’ve watched her grow from a solo therapist to leading a thriving group of seven clinicians — all while becoming a new mom! In this live consulting episode, Anna brings a thoughtful question about leadership — not just how to manage a team, but how to show up as a Christ-centered leader who creates clarity, connection, and peace within her practice. We’re diving deep into self-awareness, spiritual grounding, and what it really means to lead with faith at the core. So grab your coffee, settle in, and let’s get into a conversation that’s going to encourage you, challenge you, and remind you that you don’t have to do this work alone. 07:40 Exciting News: Next Stop — Nashville! 08:45 Introducing Anna Sasser-Christian, LCSW 10:30 From Solo Therapist to Strong Leader 11:50 The Heart of Leadership: Self-Awareness & Faith 17:15 Clarifying the Vision for Your Practice 23:00 Letting Go of Control and Listening to God 25:30 Hearing Feedback with Humility 28:00 Why Every Leader Needs Coaching & Community 34:40 Final Reflections: Leading with Faith and Rest Anna Sasser-Christian's Links Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/38965725
info_outline
Making Your Mission and Vision Matter - Live Consulting with Nathan Hansen, LPC | WP 159
11/11/2025
Making Your Mission and Vision Matter - Live Consulting with Nathan Hansen, LPC | WP 159
Hey friend, Whitney here. I’m fired up about today’s episode because we’re pulling back the curtain on how clear branding, mission, vision, and values can fuel real growth in your faith-based practice. I’m coaching my friend Nathan Hansen, LPC of Great Lakes Wellness Counseling, and we get super practical on turning values into hiring, culture, and clinical excellence, and how to rally your team around a shared purpose. We dive into: How to define and live out your mission, vision, and values Ways to build team culture and community, even with 1099s Practical ideas for branding and rebranding your practice Keeping faith and purpose at the center of your business Quick heads-up: the Wise Practice Community opens tomorrow with a limited-time promo of 89 cents for your first month, November 12 through 14. If you’ve been wanting weekly live trainings, expert Q&As, small-group accountability, editable paperwork, and a supportive community that understands your faith, this is your moment. Learn more here: 07:15 The Power of Mission, Vision, and Values 10:50 Branding with Intention 13:20 Inside Whitney’s Workshop Process 17:30 How to Engage Your Team (Even as 1099s) 21:00 Living the Mission Every Day 27:00 Encouraging Growth and Expertise 30:20 Integrating Faith and Leadership 33:00 The Power of Community Nathan Hansen's Links Links and Resources
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/38875320
info_outline
Balancing Clinical Practice with Christian Conviction - Live Consulting with Shirlonda Shepard M.Ed, LPC, CPCS, CACII | WP 158
11/04/2025
Balancing Clinical Practice with Christian Conviction - Live Consulting with Shirlonda Shepard M.Ed, LPC, CPCS, CACII | WP 158
This week’s episode of the Wise Practice Podcast is one I’m especially excited about because it’s a live consulting session with the amazing Shirlonda Shepard, owner of True North and Associates in Savannah, Georgia. Shirlonda came to the show with a heartfelt question: How can faith-based therapists integrate their Christian values into counseling while staying ethical and professional? I love conversations like this because they get to the core of what so many of us wrestle with—how to honor God in our work without overstepping our role as clinicians. In this episode, Shirlonda and I talk openly about the gray areas: what to do when faith and ethics seem to collide, how to support clients with different beliefs, and what it means to let the Holy Spirit guide your sessions. You’ll also hear us dive into practical topics like marketing your faith-based practice, handling tough client conversations, and even hiring staff who align with your mission. If you’ve ever wondered how to integrate faith into therapy without losing your footing as a professional, this episode will speak straight to your heart. 05:15 The Big Question: Balancing Faith and Ethics 08:50 When Values and Client Choices Collide 10:45 Helping Clients Define Their Own Faith 12:00 Practical Example: The Marijuana Conversation 14:00 Letting Clients Find Their Own Convictions 16:10 Faith-Based vs. Christian Counseling 17:45 Why Transparency Matters 19:45 Ethics, Licensing, and Clarity in Marketing 22:20 Faith in Hiring Decisions Shirlonda Shepard's Links Links and Resources Special Promotion November 12-14:
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/38733325
info_outline
How to Know When You're Ready to Go Out on Your Own - Live Consulting with Amanda Zuccaro, Licensed Professional Counselor | WP 157
10/28/2025
How to Know When You're Ready to Go Out on Your Own - Live Consulting with Amanda Zuccaro, Licensed Professional Counselor | WP 157
Have you ever felt that holy nudge - that mix of excitement and fear that says, “Maybe it’s time to go out on my own”? I remember that feeling so vividly. You’re standing on the edge of something new, your heart’s racing, and the “what ifs” start flooding in. What if I’m not ready? What if it fails? But also… what if this is exactly what God is calling me to do next? In today’s episode, I’m sitting down with Amanda Zuccaro, a Licensed Professional Counselor who’s right in that in-between space - still working at her current practice but feeling called to step into her own. We talk about how to know when you’re ready to make that leap, how to prepare financially and emotionally, and what it looks like to take faith-based action even when everything isn’t perfectly lined up yet. If you’ve ever dreamed about starting your own practice - or you’re wondering if now’s the time - this conversation is for you. Amanda’s story will inspire you to stop spinning your wheels, trust the process, and take that first brave step toward your own wise practice. 04:49 The Big Question: When Is It Time to Go Out on Your Own? 05:21 Setting the Scene: Amanda’s Current Practice and Goals 11:58 The Cost of Waiting: Why Time Is Money 14:45 Facing the Fear: Will Clients Follow Me? 15:23 Exploring Contract Options and Dual Roles 17:21 The Real Work of Private Practice 19:12 Amanda’s Plan: Building Momentum and Confidence 22:44 Action Steps and Encouragement Amanda Zuccaro’s Links Links and Resources Special Promotion November 12-14:
/episode/index/show/8e3a8544-0ec7-4cb0-ae0f-fb8a04e140f0/id/38531360