info_outline
#11 - A circular world of children’s toys
07/30/2024
#11 - A circular world of children’s toys
The children’s toy market in Switzerland is quite sizable with parents spending approximately 800 million Swiss Francs each year. Most of these toys are made of plastic leading to significant emissions during production and posing challenges for recycling. and her team at the start-up are addressing this issue by establishing a circular platform for children’s toys. The company collects toys from families, then sorts, cleans, and eventually offers them a new lease on life through its online store. This approeach results in a triple win: donating families declutter while earning store credit, new buyers save up to 70 per cent compared to the original toy price, and the planet benefits from reduced emissions and waste. Fatma discusses the founding story of her company, the role that start-up competitions played in testing her business idea, and her plans to scale Circle Toys nationwide.
/episode/index/show/8e96ca90-2a93-4e1a-b6a5-a880598c3915/id/32288677