Decode Sessions

Welcome to Decode Sessions, the number one marketing podcast for brands and consumers alike. Expect a straight talking show where we unpack culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter. Be sure to leave with at least 2 very useful learnings, if you didn't - let us know. Award-winning marketing expert, Anna Anderson, engages in thought-provoking conversations with the behind-the-scenes voices and industry experts shaping the fashion and lifestyle worlds. We decode trends, talk pop culture, and explore the ideas, people, and moments driving what we consume.

Decode Sessions - Less Noise, More Meaning 02/06/2026

Decode Sessions - Less Noise, More Meaning The Grammys gave fashion, but not in the way we expected. From Harry’s ballet flats to Gaga’s drama, gender-fluid dressing, Versace’s reset and the Lyst Index reality check. Because right now? Restraint is radical. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/40020080

Decode Sessions | In Conversation with Lune Founder of Monday Muse 01/30/2026

Decode Sessions | In Conversation with Lune Founder of Monday Muse For this episode of Decode Sessions, we sat down with Lune, founder of Monday Muse, to explore the inspiration and creative journey behind the brand. What began as a personal skin concern became the catalyst for developing a label rooted in authenticity, intention, and self-awareness. From shaping its identity to navigating today’s fashion landscape, Lune shares what it really means to build something distinctive and deeply personal. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39937095

Decode Sessions - EP 13 Salomon: Tech is the new cool 01/20/2026

Decode Sessions - EP 13 Salomon: Tech is the new cool Salomon is a technical footwear brand that, in recent years, has become increasingly worn by celebrities, cementing its place at the centre of the fashion conversation. In this episode, we break down the strategy behind Salomon’s rise and how it became a key player in today’s fashion conversation. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39797205

Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon 12/29/2025

Decode Sessions - EP 12 Decoding K-Pop: The Anatomy of a Global Phenomenon In this episode of Decode Sessions, we turn our lens to K-pop, not just as a music genre, but as a cultural system. From idol architecture to fandom economies, aesthetics, and narrative control, we analyse how K-pop has become one of the most powerful global phenomena of our time. A conversation about identity, discipline, desire, and the future of pop culture beyond borders. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39556115

Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago 12/23/2025

Decode Sessions - EP11 Creating Desire: Curation & Narrative in Ultimate Luxury Spirits with Rebecca Jago In this episode of Decode Sessions, we sit down with Rebecca Jago to explore how desire is meticulously crafted in the world of ultimate luxury spirits. From thoughtful curation to powerful narrative building, we explore how brands move beyond products to create myths, emotions, and cultural value. A conversation about storytelling as strategy, authenticity as currency, and why true luxury is never loud, but always unforgettable. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39516875

Decode Sessions EP 10 - The Language of Streaming with Adam Harris 12/15/2025

Decode Sessions EP 10 - The Language of Streaming with Adam Harris In this episode of Decode Sessions, we explore live streaming as a cultural space, looking at how it shapes communities, language and real-time connection. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39413710

Decode Sessions - EP9 From Kooples to Sézane: The French Style Reset 12/09/2025

Decode Sessions - EP9 From Kooples to Sézane: The French Style Reset French brands are having a moment again; some are fading, some are reinventing, some are suddenly everywhere. In this episode, we unpack The Kooples, K-Way, Sandro, Maje and Sézane, and decode what their trajectories teach us about brand DNA, nostalgia, cultural timing and community power. Practical insights, no fluff. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39340000

Decode Sessions - EP8 Lululemon’s Next Chapter 12/03/2025

Decode Sessions - EP8 Lululemon’s Next Chapter Lululemon used to be the activewear brand everyone looked to - the leader in leggings. But when you establish and own a market, the competition will creep up, and new brands will steal your market share. In today’s episode of Decode Sessions, we’re looking at what is actually happening in the active wear category. Who’s winning and why? Can Lululemon reclaim the throne as the performance wear leader? In this episode of Decode Sessions, we will unpack what Lululemon can do next, and what every brand can learn from this kind of moment. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39253530

Decode Sessions EP7 - Inside Harrods with Alex Unitt 11/25/2025

Decode Sessions EP7 - Inside Harrods with Alex Unitt For this episode of Decode Sessions we sit down with Alex Unitt to unpack the inner workings of Harrods, the world’s most iconic department store. From day to day operations to the shifting landscape of luxury retail, Alex shares an insider’s view of what it truly means to work behind the scenes of a global landmark. We explore last year’s Loro Piana partnership that took 8 months to fully plan and execute, what actually happens in the VIP shopping suites and how Harrods looks after you like a concierge would - even if you’re not a top spender. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/39167765

Decode Sessions EP6 - Ink, Identity & Inner Work: Tal Booker Unfiltered 11/11/2025

Decode Sessions EP6 - Ink, Identity & Inner Work: Tal Booker Unfiltered In this episode of Decode Sessions, we sit down with Tal Booker, the tattoo artist redefining London’s creative scene. Tal shares how staying unapologetically true to himself helped him build a brand grounded in authenticity and a loyal community that goes far beyond ink. A conversation about creativity, mental health, and the mindset it takes to turn passion into purpose. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38996805

Decode Sessions - EP5 Chanel's Luxury of Waiting 11/04/2025

Decode Sessions - EP5 Chanel's Luxury of Waiting Chanel has built an empire on mystery, no e-commerce, limited access, and queues that feel like a ritual rather than an inconvenience. A luxury model designed around waiting, wanting, and wondering. But a new generation has grown up with instant access, transparency and digital-first experiences. So the question becomes: Can a brand built on inaccessibility stay relevant in a world of immediacy? In this episode of Decode Sessions, we unpack Chanel’s no-e-commerce strategy, the psychology of luxury desire, and what happens when Gen Z and Gen Alpha demand both exclusivity and accessibility. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38913090

Decode Sessions EP4 - Building Brand Communities in the Age of AI – with Paul Nesbitt 10/28/2025

Decode Sessions EP4 - Building Brand Communities in the Age of AI – with Paul Nesbitt In this episode of Decode Sessions, we’re joined by Paul Nesbitt, who shares his insights on the challenges brands face today in building their own communities and how the social landscape is evolving with the rise of AI. Tune in for a fascinating conversation on the future of brand strategy! /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38807845

DECODE SESSIONS EP 3 - The Realities of Influence: A Decade with Kavita Cola 10/20/2025

DECODE SESSIONS EP 3 - The Realities of Influence: A Decade with Kavita Cola In the third episode of Decode Sessions, we sit down with Kavita Cola to explore the world of influencing, a career that more than half of America’s youth aspire to have when they grow up. As the influencer landscape continues to evolve, we need to understand what this dream really entails. With over a decade of experience, Kavita takes us on her journey from reality TV to becoming a prominent influencer, sharing her experiences along the way. She reflects on how the industry has transformed over the past 10 years, discussing the key shifts she has witnessed. Kavita offers invaluable advice on collaborating with brands, emphasising the importance of authenticity and building meaningful partnerships. She also candidly speaks about the necessity of being thick-skinned in an industry that can be both challenging and competitive, sharing her strategies for navigating the ups and downs. This episode is packed with valuable insights for brands, fellow influencers, and anyone curious about the realities of this world. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38646460

Decode Sessions – EP2, Behind the Claws with Tigerlily Taylor 10/13/2025

Decode Sessions – EP2, Behind the Claws with Tigerlily Taylor In the second episode of Decode Sessions, we go behind the scenes with Tigerlily Taylor, founder, model and influencer. Tigerlily shares what it really takes to build a modern lifestyle and beauty brand - from sustainability and creativity to navigating a competitive industry, Tigerlily opens up about her journey, her generation’s mindset, and the hard work behind the fame. Tune in for candid insights, industry secrets, and inspiration for anyone curious about the future of fashion, beauty, and influence. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38563065

Decode Sessions – EP1, Inside The Devonshire with Oisín Rogers 10/06/2025

Decode Sessions – EP1, Inside The Devonshire with Oisín Rogers In this episode of Decode Sessions, we sit down with Oisín Rogers, the owner of The Devonshire, one of London’s most exclusive spots, frequented by celebrities and tastemakers alike. We explore how The Devonshire has grown into a true community, where connections are made and a sense of belonging thrives, and why it’s a fascinating marketing case, achieving organically what big brands often spend millions trying to create. Join us on Decode Sessions as we uncover what makes The Devonshire a unique hub at the heart of London’s social scene. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38410005

Decode Sessions - EP0 09/30/2025

Decode Sessions - EP0 Welcome to Decode Sessions, where we unpack fashion and culture in a way that makes sense to everyone - from your 70-year-old mum to your 7-year-old daughter - covering everything you need to know, and a few things you didn’t. /episode/index/show/91739a5a-c828-4c44-b2b7-c774cda3dd5f/id/38409160

Decode Sessions

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