Talking The Talk: A Podcast About Podcasting with Courtney Reimer

How do you start a podcast that actually grows your business? Talking the Talk is a podcast about podcast strategy, launching a podcast, growing a podcast, and building a business podcast that lasts. Host Courtney Reimer shares practical advice, expert interviews, and honest lessons for founders, entrepreneurs, and aspiring podcasters.

What We Get Wrong About Consistency (with Julie Fischer) 08/10/2026

What We Get Wrong About Consistency (with Julie Fischer) “Be consistent.” We get this advice for everything from our strength training routine to business-building practices, and, of course: podcast strategy. Publish every week, on the same day, at the same time, from now until eternity til death do us part. But what if we’ve misunderstood what consistency actually means? What if “be consistent” is actually counterproductive advice if the goal is sustaining a podcast that delivers meaningful returns? We dissect this well-meaning advice with Julie Fischer, host of the Nine to Thrive podcast, whose thoughtful, every-other-week publishing cadence has helped her build a show she’s sustained for nearly three years. Rather than chasing an arbitrarily demanding schedule, Julie designed a podcast around her actual life, energy, and capacity—and that simple decision has made all the difference. We discuss: What people get wrong about consistency Why knowing your capacity is one of the most important podcast decisions you’ll make How podcasting can be a service to the people you want to service, as well as a magnet for clients Why “baby steps” outperform ambitious content plans Helpful advice for folks hoping to land a guest spot on a podcast like Julie’s If you’ve ever worried that you don’t have enough time, enough energy, or enough capacity to keep a podcast going, this conversation offers a refreshing alternative to the hustle-culture-centric advice that dominates so much of the podcasting world. ABOUT THE GUEST Julie Fischer is the host of the Nine to Thrive podcast and a coach who works at the intersection of work, life, and well-being. Through coaching, speaking, and her podcast, she helps people rethink the relationship between achievement, purpose, and well-being, offering practical tools for building lives that feel both successful and sustainable. Learn more at: www.juliefischercoaching.com ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that work harder than they do. Host Courtney Reimer explore how to build a show that creates trust, builds your business, remains sustainable, and delivers a meaningful return on what you invest into it. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Follow on Instagram: Connect on LinkedIn: Subscribe to her weekly-ish newsletter on burnout-proof podcasting: To book your free Podcast Clarity Call with Courtney, visit . /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/42380415

Unexpected Discoverability Advice from a Literal Professor of Podcasting (with Anika Jackson) 08/03/2026

Unexpected Discoverability Advice from a Literal Professor of Podcasting (with Anika Jackson) Discoverability. It’s one of those words that suddenly becomes part of your daily vocabulary the minute you start a podcast. Then, before long, you’re drowning in advice about SEO, AEO, YouTube, keywords, metadata, transcripts, video, social clips…and wondering whether your podcast can ever keep up. To help us separate signal from noise, I invited someone who literally teaches this stuff. Anika Jackson is a professor at USC Annenberg, host of the globally ranked Your Brand Amplified podcast, and someone who spends far more time thinking about podcast discoverability than most of us ever will. We get into the weeds on SEO, Answer Engine Optimization (AEO), AI search, YouTube, podcast metadata, and all the technical pieces that help people find your work. But somewhere along the way, the conversation takes an interesting turn... The most important optimization metric of all, according to Anika, has nothing to do with dashboards, rankings, or download numbers—and everything to do with the humans your podcast attracts. We discuss: Whether podcast SEO actually exists (and how it’s changing) What AEO (Answer Engine Optimization) means for podcasters How AI search is reshaping discoverability Which metadata fields are worth your time—and which many podcasters ignore Why YouTube isn’t quite the same game as Spotify or Apple Podcasts The surprising role Pinterest can play for certain podcasts Why guest selection may be your most underrated growth strategy How to think differently about clips, downloads, and social media The metric Anika cares about more than downloads Why entrepreneur podcasters should optimize differently than creator-economy shows If you’ve been wondering how much of today’s podcast growth advice actually applies to entrepreneurs, consultants, founders, and thought leaders—not people chasing millions of downloads—this conversation should leave you with both a few practical next steps and a healthy sense of relief. ABOUT THE GUEST Anika Jackson teaches the future of media and podcasting at USC Annenberg and hosts the globally ranked Your Brand Amplified® podcast. She helps entrepreneurs build stronger brands through strategy, podcasting, and AI, holds an MBA specializing in artificial intelligence and machine learning, has served as a startup advisor and Webby Awards judge, and spends a lot more time thinking about podcast discoverability than the rest of us. Learn more at: ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting helps entrepreneurs, founders, creators, and business owners build podcasts that earn their keep. Host Courtney Reimer explores what makes podcasts worth creating—not just how to launch one, but how to build a show that creates trust, opens doors, strengthens your business, and remains sustainable for the long haul. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Strategy and a former executive at Spotify Studios, Audible, Yahoo!, Discovery, and MTV. She helps entrepreneurs and organizations create podcasts that become their hardest-working business assets. HOW TO CONNECT WITH COURTNEY Instagram: LinkedIn: Weekly newsletter: , and learn more at /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/42301440

Your Podcast Should Work Harder Than You 07/26/2026

Why Podcasts Win in a Sea of AI Slop (with Emily Aborn) 07/18/2026

Why Podcasts Win in a Sea of AI Slop (with Emily Aborn) You log onto LinkedIn and everyone is *delving* into a pool of AI slop that *quietly* reads like a DiGirornio frozen pizza ad--it's not their delivery, it's the sameness of it all. Then you stumble over to a podcast like this one, and feel seen by the realness, the stutters, and the general imperfectness of something that only an actual human voice can bring. It’s an established fact the podcasting wins by a mile when it comes to building trust with an audience. But what happens when AI enters the chat and brings all of its pet phrases with it? What do we lose when we win back some time by outsourcing some of our work to our LLM of choice? In this episode, two word-nerd podcasters talk it out. They discuss: How AI “tells” are becoming easier to spot Why AI is eroding trust with audiences Where podcasts have an edge over other content channels–and how AI is threatening to erode it The difference between using AI as a tool and outsourcing your thinking Why AI abstention may not be an option for solo business owners Accessibility, AI voices, and where technology creates opportunity Where/how/when to disclose your use of AI And whether AI will ever be indistinguishable from humans If you’ve been wondering if it’s possible to embrace AI without sacrificing the very thing people come to you for, this episode is for you. About Emily Aborn Emily Aborn is a copywriter, entrepreneur, and host of the Small Business Casual podcast. For more than a decade, she’s helped entrepreneurs find the words that sound unmistakably like them by bringing personality, clarity, and humanity to how they show up for their clients. Listen to Small Business Casual wherever you get your podcasts. About Talking the Talk Talking the Talk is a podcast about podcasting: for entrepreneurs, creators, and business owners who want to build podcasts that earn their keep. Each week, host Courtney Reimer shares hot takes, practical podcast strategy, honest conversations with creators, and lessons learned from developing shows for everyone from first-time founders to Fortune 500 brands. Connect with Courtney Want to find out how to build a podcast that works harder than you do? Schedule a complimentary Podcast Clarity Call with Courtney at her website: https://www.soundsgreatstrategy.com Connect with Courtney: Instagram: s LinkedIn: Newsletter: ☕ If you’d like to share a cup of coffee with the real human behind this episode, Courtney would certainly appreciate your appreciation--head over to Buy Me a Coffee to say thanks for the realness: /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/42140065

The Truth About Making Money with a Podcast (ft. Ryan R. Sullivan) 07/10/2026

The Truth About Making Money with a Podcast (ft. Ryan R. Sullivan) When people say they want to start a podcast to make money, it helps to remember even [INSERT MEGAMILLIONAIRE PODCASTER NAME HERE] didn’t just roll out of bed one day, sit down in front of a mic, and start rolling in the cash. But also: there’s a middle ground between the hobbyist podcasters seeing little monetary gain from their shows and the ones who are probably sailing on an eleventy-foot yacht as you read this. That gray area is what this episode is about. Ryan R. Sullivan has launched and produced more than 100 podcasts, many for CPAs, financial advisors, attorneys, and other professionals who expect every business investment—including a podcast—to justify itself. Together, Courtney and Ryan unpack what podcast monetization actually looks like today, why sponsorships aren’t the whole story (or always what they’re cracked up to be), and how entrepreneurs should think about their podcast as a business asset that earns its keep. We discuss: The four primary ways podcasts make money Direct vs. indirect podcast monetization When sponsorships actually make sense (and when they don’t) Why niche audiences often outperform large audiences The benefits of treating your podcast like a business (with its own P&L statement) Why “fun” may be one of the most overlooked ingredients in the recipe for podcast success If you’ve been wondering whether a podcast can actually pay for itself–or whether it’s simply another marketing expense that’s hard to quantify–this conversation offers practical yet nuanced guidance on how to get more than you pay for with your podcast. It may even change the way you think about why a podcast is worth starting in the first place. ABOUT THE GUEST Ryan R. Sullivan is the host of The Ryan Sullivan Show and founder of Podcast Principles, where he has helped launch and grow more than 100 podcasts. He specializes in helping CPAs, financial advisors, attorneys, and other professionals use podcasting to build authority, grow their businesses, and create meaningful revenue opportunities. Get more of Ryan's wisdom on The Ryan Sullivan Show, and find him everywhere by searching Ryan R. Sullivan (don't forget the R)! ABOUT THE SHOW Talking the Talk: A Podcast About Podcasting is for entrepreneurs, creators, and thought leaders who want to build podcasts that last—and earn their keep. Each week, Courtney Reimer shares practical podcast strategy, behind-the-scenes lessons, and conversations with industry experts to help you create a podcast that’s as sustainable as it is impactful. ABOUT THE HOST Courtney Reimer is a podcast strategy and development expert, founder of Sounds Great Strategy, and host of Talking the Talk. After leading podcast strategy and development at Spotify, Audible, MTV, Discovery, and executive producing the award-winning, #1-ranking, Joe-Rogan-toppling Archetypes with Meghan Markle, she now helps founders, entrepreneurs, thought leaders, and organizations build podcasts that earn their keep by creating trust, opening doors, and generating opportunities far beyond downloads. HOW TO CONNECT WITH COURTNEY Instagram: LinkedIn: Hot Tips & Hot Takes on Podcasting: (Courtney's weekly-ish newsletter) Meet w/Courtney: ☕ If you enjoy the show and want to support it (or just buy me a coffee while I edit another episode), you can do that here: /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/42040675

How 1 Podcast Episode = 10 Business Assets 07/02/2026

How 1 Podcast Episode = 10 Business Assets We entrepreneurs looooove to talk about our time problems. Which are certainly real. But the bigger problem: starting from scratch with every new business asset we create. Every week, we’re faced with a fresh stack of blank pages and the small, medium, and large creative decisions they demand: What should I post? What should I write? Should I finally send that newsletter? Is this workshop worth building? It’s no wonder our brains feel fried before we’ve even created much of anything. In this solo episode, Courtney explores a criminally under-discussed benefit of podcasting: as the place where you get your best return on thinking. A strategically designed podcast dramatically increases the value of every hour you spend developing ideas. One thoughtful conversation becomes a newsletter, multiple social media assets, a client-closing case study, workshop idea, and the seeds of a robust body of work. Topics include: Why we mistake cognitive load problems for time problems--and how podcasting can actually alleviate both Why podcast episodes are actually deep wells of content spinoffs (i.e., every episode breeds a newsletter, a LinkedIn post, an Instagram Reel, and that’s just the beginning) How your podcast can become a decision filter that simplifies future content choices Why the best podcasts don’t just earn their keep—they 10x your return on thinking. If you’ve ever wondered whether a podcast is worth the effort—or worried that it will become one more thing on your already overflowing to-do list—this episode offers a different perspective. The right podcast doesn’t becomes the place where your best thinking compounds, giving your ideas many places to live, thus exponentially multiplying the return on every hour you spend thinking. ABOUT THE SHOW Talking the Talk is the realest of real talk about podcasting—what works, what doesn’t, and what no one tells you before you hit record. Hosted by Courtney Reimer, each episode explores how entrepreneurs, founders, creators, and thought leaders can build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she helps entrepreneurs build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. CONNECT WITH COURTNEY Follow Courtney for practical podcast strategy, behind-the-scenes insights, and honest conversations about building podcasts that last. Instagram: LinkedIn: ⚡ Subscribe to Sounds Great on Paper for weekly-ish insights on building a podcast—and a business—that earns its keep: 🤝 Want to explore whether a podcast is the right strategic fit for your business? Schedule a free Podcast Strategy Clarity Call: /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41946230

What Happens When You Treat Your Podcast Like a Business (with Jameelah Calhoun) 06/26/2026

What Happens When You Treat Your Podcast Like a Business (with Jameelah Calhoun) Lots of people start podcasts because they have something to say. The ones that earn their keep over the long run start with something bigger: a vision for what the podcast is meant to build, well beyond the content inside of it. In this episode, Courtney talks the talk with Jameelah Calhoun, host of Unpopular Decisions, who approached her podcast unlike anyone Courtney has encountered since starting her podcast strategy business. Before recording a single episode, Jameelah created an actual business plan for her show. Why go to all that trouble for a podcast? Because she knew the podcast itself wasn’t the ultimate destination. It was the foundation of something much bigger.. Together, they explore what it looks like to build a podcast as a platform rather than simply another content channel, why strategy can provide stablitiy not rigidity, and how listening to your audience can strengthen your vision without pulling you away from it. They discuss: Why treating your podcast like a business changes the decisions you make from day one The difference between building content and building a platform How Jameelah validated her audience before launching with surveys and research The surprising focus group exercise every podcaster should steal Why solo episodes became one of her highest-performing formats How listening tours can keep creators from drifting away from the audience they set out to serve Why experimentation—not perfection—is the key to finding product-market fit How community, events, newsletters, and other brand extensions can grow naturally from a podcast Why podcasts are often loss leaders before they become opportunity generators If you’ve ever wondered whether you should simply launch your podcast—or map out a bigger vision first—this conversation is a reminder that the answer is probably: a combination of both. ABOUT JAMEELAH CALHOUN Jameelah Calhoun is the creator and host of Unpopular Decisions, a podcast exploring the bold life and career choices people make when they choose courage over convention. By day, she is a marketing executive and strategist with leadership experience at companies including Audible and Forter. Through Unpopular Decisions, she’s building an ecosystem of conversations, events, and community designed to help people navigate life’s biggest turning points with greater courage, optimism, and agency. You can find and follow all of her brilliantly executed outputs at . ABOUT THE SHOW Talking the Talk is the realest of real talk about podcasting—what works, what doesn’t, and what no one tells you before you hit record. Hosted by Courtney Reimer, each episode explores how entrepreneurs, founders, creators, and thought leaders can build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she helps entrepreneurs build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. Her philosophy is simple: a podcast shouldn’t just be another piece of content—it should become one of the most valuable assets in your business. CONNECT WITH COURTNEY Follow Courtney for practical podcast strategy, behind-the-scenes insights, and honest conversations about building podcasts that last. Instagram: LinkedIn: ⚡ Subscribe to the Sounds Great on Paper newsletter for weekly insights on building a podcast that earns its keep: 🤝 Want to work with Courtney? Schedule a free Podcast Strategy Clarity Call: /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41835505

Why Podcasting Rewards the Long Game (with Meredith Hudson) 06/19/2026

Why Podcasting Rewards the Long Game (with Meredith Hudson) It's easy to believe a podcast is “working” only if the downloads climb quickly, the audience grows fast, or opportunities start showing up right away. But those aren’t the metrics that matter most—especially at the beginning of your podcast adventure. In this episode, Courtney talks the talk with Meredith Hudson, founder of Sideline Bags (SLB) and host of Raised by Sports. Meredith launched her podcast just a few months ago, but she’s already approaching it with a mindset many experienced podcasters could learn from: one that’s less about chasing early wins and more about getting the reps in. Together, they explore why podcasting rewards patience, how entrepreneurs can borrow an athlete’s perspective for growth, and why the people who build meaningful podcasts often aren’t the ones who launch with the biggest splash. We discuss: Why podcast downloads aren’t the only (or even the best) measure of early success How podcasting can become a relationship accelerator and credibility builder Why your guests can become one of your greatest distribution channels How niching down makes every podcasting decision easier Why Meredith intentionally designed her show around her audience’s limited time Why “good and shipped” beats waiting for perfect If you’ve been wondering whether your podcast is “working”—or debating whether it’s worth starting one at all—this conversation is a reminder that the biggest rewards often go to the people willing to play the long Or just to start playing at all. ABOUT MEREDITH HUDSON Meredith Hudson is the founder and CEO of Sideline Bags (SLB), a company creating thoughtfully designed products for female athletes. A former Division I athlete herself, Meredith is also the host of Raised by Sports, a podcast exploring how the lessons learned through sports can shape successful careers, businesses, and lives long after the final whistle. ABOUT THE SHOW Talking the Talk is the realest of real talk about podcasting—what works, what doesn’t, and what no one tells you before you hit record. Hosted by podcast strategist Courtney Reimer, each episode explores how entrepreneurs, founders, and creators can build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she helps entrepreneurs build podcasts that earn their keep by creating trust, opening doors, and generating opportunities that extend far beyond downloads. Her philosophy is simple: a podcast shouldn’t just be another piece of content—it should become one of the most valuable assets in your business. Follow Courtney: Instagram: LinkedIn: ⚡ Subscribe to the newsletter for hot tips on how to build a podcast that earns its keep: 🤝 Want to work with Courtney? Schedule a free podcast strategy clarity call: /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41699605

Why I Ignored My Hesitation and Made This Episode Anyway 06/13/2026

Why I Ignored My Hesitation and Made This Episode Anyway This episode almost didn't exist. Recorded semi-spontaneously from the Kit Studios in Boise, Idaho, while I was in town for the Craft + Commerce conference, this solo episode began with a familiar internal debate: should I push through the discomfort of trying something new...or retreat to my hotel room to tackle the mountain of emails waiting for me there? Ultimately, the reason I went for it was remembering the point of my show, and who it was for. I spend a lot of time telling my clients and Accelerator members to just go for it. And since I'm supposed to be walking the walk AND talking the talk, I did, too. If you've been waiting for the perfect timing, the perfect setup, or the perfect version of yourself to emerge before you hit record, consider this your gentle nudge to start anyway. ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist of Sounds Great Creative Podcast Strategy. Inside, you'll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT COURTNEY Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. WHERE TO FIND COURTNEY Instagram: LinkedIn: Newsletter: ⚡⚡ ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I'll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41643075

The Joy of Podcasting Without Metrics (with Lori Pine) 06/04/2026

The Joy of Podcasting Without Metrics (with Lori Pine) Here’s a radical idea: what if the best thing you could do to ensure the success of your podcast is to not track your numbers. At all. In this episode of TALKING THE TALK, Courtney talks with Lori Pine, former corporate executive and host of THE JOY CEO PODCAST, about the radical-sounding but deeply strategic decision Lori made when she launched her show: she would not look at her podcast metrics for a full year. No downloads. No rankings. No dashboard spiraling. No letting a squiggle on a screen decide whether the work was worth doing. Instead, Lori committed to staying in the room long enough for the magic to happen. Courtney and Lori talk about redefining podcast success beyond the usual metrics, building a show around mission and service, and why protecting your momentum may matter more in year one than measuring every move. IN THIS EPISODE Why Lori chose not to check her podcast metrics for an entire year The non-numerical success metric that shaped her show from the beginning How a podcast can support a coaching or consulting business without giving everything away “for free” How Lori uses both guest interviews and solo episodes to serve her audience Why outsourcing and flexibility helped her stay consistent What happened when Lori accidentally learned her podcast was ranking in the top 5% globally ABOUT THE GUEST: LORI PINE Lori Pine is the founder of Lori Pine Coaching & Consulting and host of The Joy CEO Podcast, where she helps ambitious women redefine success on their own terms. Prior to launching her business, Lori spent decades leading teams and billion-dollar business units at companies including Coca-Cola, Anheuser-Busch, and Campbell Soup Company. Today, through coaching, consulting, speaking, and podcasting, she helps high-achieving women build careers and lives that align with their values, purpose, and definition of success. Learn more at loripine.com. ABOUT THE HOST Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she specializes in helping people build podcasts that are strategic, sustainable, and unmistakably human. Follow Courtney: Instagram: @soundsgreatpodcasts LinkedIn: Courtney Reimer ⚡ Subscribe to Courtney’s newsletter, Sounds Great on Paper, for more insights, hot takes, and early access to opportunities to work with her. ⚡ ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕⚡ buymeacoffee.com/soundsgreatcourtney /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41643080

How Podcasts Turn Conversations Into Opportunities (with Greg Wasserman) 05/27/2026

How Podcasts Turn Conversations Into Opportunities (with Greg Wasserman) Most people launch podcasts hoping for downloads, growth, visibility, and maybe even money. All of which are attainable (with varying degrees of time investment). But it turns out size isn’t everything when it comes to podcasting and the numbers-based data around it. One of the biggest returns on investment in your podcasting has nothing to do with the number of people listening to it. In this episode, Greg Wasserman, Head of Relationships at RSS.com and host of Podcast Network Insights, talks the talk with Courtney Reimer about why podcasts can function less like “content” and more like relationship engines: creating opportunities, conversations, introductions, partnerships, community, and long-tail business value that often has very little to do with traditional podcast metrics. They discuss: Why relationship ROI outpaces sponsorship revenue for entrepreneurs The under-tapped opportunity of building a community from your podcast guests How podcasts create access to people you might never otherwise meet Using podcasts as a networking and career-building tool The role of LinkedIn in growing thought-leadership podcasts How AI (sorry, not sorry!) can help newer hosts improve How podcasts create access to otherwise inaccessible people If you’ve ever wondered whether a podcast is worth the effort if you don’t have a large audience, this episode may completely reframe your thinking. ABOUT THE SHOW Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer, founder and principal strategist, Sounds Great Creative Podcast Strategy. Here, you’ll get the realest of real talk about what it takes to make a podcast that lasts, reaches + resonates with your ideal audience, and earns its keep without burning you out. ABOUT THE GUEST: GREG WASSERMAN Greg Wasserman is the Head of Relationships at RSS.com and the host of Podcast Network Insights, a show exploring how podcast networks operate, grow, monetize, and support creators. Known for his deeply human approach to networking and connection-building, Greg believes life and business are built on two things: time and relationships. Connect with Greg on LinkedIn and mention you came from Talking the Talk (like he said to do in the episode)! ABOUT COURTNEY Courtney Reimer is the founder of Sounds Great Creative Podcast Strategy, where she helps founders, entrepreneurs, thought leaders, and brands build podcasts that create visibility, authority, audience connection, and long-term business value. Before founding Sounds Great, Courtney developed and launched award-winning audio content for companies including Spotify, Audible, MTV, and Discovery, including executive producing Archetypes, the Meghan Markle-hosted podcast that famously unseated Joe Rogan at #1. Today, she specializes in helping people build podcasts that are strategic, sustainable, and unmistakably human. Follow Courtney: Instagram: LinkedIn: ⚡Subscribe to Courtney's newsletter ⚡⚡for more insights, hot takes, and early access to opportunities to work with her ⚡ ☕ This podcast runs on curiosity, crunch time, and caffeine. If you have enjoyed it, by all means Buy Me a Coffee! I’ll return the favor by continuing to create engaging, enriching episodes for you to slurp down like I do my morning cup of ambition. ☕ /episode/index/show/93e41a75-d6e9-4fea-b693-9a5993c4cc3b/id/41643085