Lead Conversion - Behind the Scenes
Welcome to Lead Conversion - Behind the Scenes where your hosts Robbie T. and Valencia Brown dive deep into what it takes to be successful in Lead Conversion. Robbie and Valencia will talk about the ups and downs of generating and converting leads into sales and share tips, tricks, and strategies for being successful.
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Beyond Small Talk: The Art of Meaningful Conversations
06/02/2025
Beyond Small Talk: The Art of Meaningful Conversations
Valencia and Robby T explore the art of super connection in this episode of "Behind the Scenes of Lead Converting." They dive into strategies for authentic communication, focusing on open-ended questions, leaning into emotions, and avoiding conversational hijacking. Drawing insights from "Super Communicators" by Charles Duhigg, Robbie shares lessons learned from his introverted past, while Valencia provides practical conversation tips using the FORD method. Together, they emphasize the power of genuine connection and understanding to foster trust in both personal and professional interactions. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network
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Embrace Boring Work for Long-Term Success and Growth
05/05/2025
Embrace Boring Work for Long-Term Success and Growth
Valencia and Robbie T. explore the importance of embracing consistency and delayed gratification in achieving success. Drawing parallels with athletes like Steph Curry, they emphasize the value of repetitive practice and dedication to mastering a craft. Through personal anecdotes and insights, the duo highlight the significance of doing "shadow work"—putting in effort when no one is watching. They encourage adopting strategic goal-setting and maintaining discipline while discussing how early investments in time and effort yield future rewards. Join them as they delve into strategies for cultivating focus and perseverance in personal and professional growth. Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network
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Reality Check: Turning Real Estate Dreams into Achievable Goals
04/01/2025
Reality Check: Turning Real Estate Dreams into Achievable Goals
Valencia and Robby T. dive into the reality of setting achievable goals in real estate and the importance of aligning daily actions with long-term visions. They emphasize the pitfalls of unrealistic expectations, the necessity of patience, and the value of hard work and smart planning. Highlighting the dangers of a "10x" mindset without the groundwork, they stress the need for mental resilience and authentic evaluation of one's capabilities and desires. Discover practical insights on balancing ambition with reality, ensuring steady progress and meaningful success in the industry. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Breaking Records with Open House Strategies
03/03/2025
Breaking Records with Open House Strategies
Join Valencia and Robbie T as they explore innovative strategies in real estate with Shannon Mabberley from Roots Real Estate Group. Discover how Shannon's team hosts effective open houses, aiming for a record 1,000 events this year. Learn about the tactics behind their success, from door-knocking to social media marketing, and the importance of systematic follow-ups. With engaging insights and practical advice, this episode is a masterclass on transforming typical open houses into exciting, high-yielding events. Tune in to uncover Shannon's proven blueprint for real estate success. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Goal Setting: Break Down Big Dreams into Daily Actions
02/03/2025
Goal Setting: Break Down Big Dreams into Daily Actions
In this invigorating episode of the Lead Conversion Behind the Scenes podcast, hosts Valencia and Robby T delve into the intricacies of effective goal setting, a timely topic for anyone looking to boost their lead conversion rates and achieve financial success. They dissect the common tendency in the industry to focus solely on financial targets and introduce listeners to a more structured, sustainable approach to goal setting. Throughout the episode, Robby T shares insights from the influential book, "The Four Disciplines of Execution" (4DX), emphasizing the importance of transforming financial goals into actionable, leading indicators. By breaking down large objectives into manageable daily tasks, listeners learn how to create lasting change in their professional pursuits. Valencia underscores the importance of understanding one's "why" behind setting goals, reminding listeners that emotional motivations drive real action and commitment. In this engaging discussion, both hosts stress the value of accountability, urging listeners to seek support as they strive for their ambitions. Notable Quotes: "Logic makes us think and emotion makes us act." - Robby T "If you're focused on five or six different things, you're focused on nothing." - Robby T "It's easier for [us] to hold ourselves accountable than our bank accounts to hold us accountable." - Jordan (via Valencia) "You have to align your goals with your priorities to help you make the best decision for your future self." - Valencia "Having someone in your corner that reminds you of what you're capable of…is oftentimes the thing that keeps you going." - Robby T ---------- Connect with Robby and Valencia:
• Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcst Network
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Digging for Gold: Mastering CRM Strategies for Lead Conversion
01/20/2025
Digging for Gold: Mastering CRM Strategies for Lead Conversion
Valencia and Robby T dive into effective strategies for uncovering valuable opportunities in your CRM. They debate the merits of sniper versus shotgun approaches to lead conversion, stress the importance of behavior tracking, and discuss the need for a refined follow-up system. Highlighting the pitfalls of focusing too much energy on low-value leads, the duo offers practical advice on prioritizing efforts and automating nurturing. They underscore the significance of adding value offerings, cautioning that these should complement, not replace, active engagement. Tune in for their expert tips on turning your CRM into a goldmine. ---------- Connect with Robby and Valencia:
• Robby T on Instagram: • Valencia on Instagram:
Part of the Win Make Give Podcast Network
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Transforming Future Prospects into Immediate Clients
12/09/2024
Transforming Future Prospects into Immediate Clients
Valencia and Robby T explore the art of converting future leads into immediate clients, discussing strategies to overcome common objections like "I'll wait till next year" or "after the holidays." By emphasizing the importance of asking the right questions, gaining clarity, and challenging misconceptions, they provide listeners with tools to shift client timelines. Their conversation underscores understanding motivations, offering to nurture follow-ups, and handling objections with empathy and insight. Whether dealing with emotional reasons or misinformation, this episode equips listeners with practical techniques to move leads into action. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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Beginning with the End in Mind
10/28/2024
Beginning with the End in Mind
In this episode, Valencia picks Robby's brain about how to set yourself up for long-term success. Far too often, we work so hard without any exit plan. This is a major mistake. Robby T. reveals his insights on setting goals, building wealth, and avoiding common investment pitfalls. Learn about the importance of creating a financial exit strategy, managing lifestyle creep, and the power of compound interest. Gain valuable advice on setting up savings and investing in income-producing assets. Tune in to learn a ton about how you can easily create your pathway to freedom. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network
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Understanding Your Leads
10/14/2024
Understanding Your Leads
Join Robby T as he puts Valencia in the hot seat, breaking down the best ways we can understand leads in today's market. Valencia shares expert insights on understanding leads' emotional states, motivations, and financial readiness. Discover the power of direct, empathetic communication and learn why assumptions can derail success. Whether you're navigating delicate conversations about financial preparation or uncovering genuine motivations for moving, this episode offers valuable advice to enhance your sales approach. With candid advice on fostering genuine connections, this episode highlights how impactful communication transforms leads into lasting clients. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network
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6 Pillars Of Staying Relevant
09/30/2024
6 Pillars Of Staying Relevant
In this episode of "Behind the Scenes of Lead Conversion," hosts Valencia and Robby T dive into the Six Pillars to Remain Relevant in the fast-paced real estate market. With a lively mix of humor and deep insights, they share actionable strategies that can help real estate professionals thrive even in challenging times. From continuous learning, leveraging trusted resources, and fostering higher-level conversations, to finding seasoned mentors, implementing strategies, tracking feedback, and teaching what you know, they cover it all. With insights from market trends to the significance of environment and feedback loops, this episode is essential for anyone looking to stay ahead in real estate. Join Valencia and Robby T as they share practical tips and personal experiences to help you be more successfull. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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6 Keys To Better Conversations
09/16/2024
6 Keys To Better Conversations
Valencia Brown and Robbie T dive into the six keys to better conversations in this episode of Lead Conversion, Behind the Scenes. They discuss the importance of active listening, asking open-ended questions, digging deeper to uncover true motivations and the value of mirroring and matching. They also highlight the need for clear, concise communication and the courage to speak uncomfortable truths. Learn practical tips and insights to enhance conversational skills and avoid common pitfalls. Join Valencia and Robbie as they explore these essential techniques to improve communication and lead conversion success. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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Mastering the Whirlwind of Lead Generation
08/05/2024
Mastering the Whirlwind of Lead Generation
Valencia Brown and Robby T dive into the intricacies of maintaining consistent lead generation amidst the whirlwind of daily life. They discuss practical strategies to ensure that important lead-generation activities do not fall by the wayside despite the distractions and challenges that come with professional and personal responsibilities. Valencia and Robby emphasize the importance of establishing regular routines, time-blocking effectively, and prioritizing rest to maximize productivity. They share valuable insights on how to compress work tasks to improve efficiency, the significance of maintaining a balanced life, and the critical role of tracking lead-generation activities to ensure meaningful outcomes. This episode is full of actionable advice for anyone looking to excel in lead generation and achieve sustainable success in their field. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Learn How Laura Gill Generates $130 Million Without Cold Calls
07/22/2024
Learn How Laura Gill Generates $130 Million Without Cold Calls
Valencia Brown and Robbie T host Laura Gill on "Behind the Scenes of Lead Conversion." Laura, a top real estate agent from New Jersey, reveals her refusal to cold call, instead mastering direct mail marketing to convert leads. She discusses her two-part listing strategy, the importance of consistent branding, and how her mailers yield high-quality listings. Laura emphasizes updating marketing tactics in light of industry changes, offering insights for new agents and seasoned professionals. Tune in for Laura's expert advice on getting paid your worth in real estate. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network
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Cracking the Code: How Patrick Keller Sells 150 Homes Annually
07/08/2024
Cracking the Code: How Patrick Keller Sells 150 Homes Annually
In this Lead Conversion - Behind the Scenes episode, Valencia Brown and Robby T welcome Patrick Keller from Indianapolis, Indiana. The discussion unveils Patrick’s unique yet straightforward strategies that enable him to consistently sell 150 homes annually, even in fluctuating markets. Robby T praises Patrick, highlighting that his approach is refreshingly devoid of ego and filled with practical wisdom. Patrick reveals his simplified yet highly effective approach to real estate: emphasizing the importance of quarterly calls, consistent newsletters, and genuine relationship-building. This episode breaks down Patrick’s systematically straightforward methods, proving that success in real estate doesn't require complex technology or hefty investments but rather genuine human connections and dedicated effort. Listeners who manage past clients or a sphere of influence will find immense value in Patrick’s insights into fostering and maintaining client relationships. Connect with Patrick at: ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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Mastering Lead Conversion with Matt McKenzie
06/24/2024
Mastering Lead Conversion with Matt McKenzie
Delve into the nuances of lead conversion with Valencia Brown, Robby T, and special guest Matt McKenzie, a seasoned expert in the field. Explore strategies for building genuine client relationships, overcoming sales resistance, and maintaining motivation amid industry challenges. Matt shares personal insights from his journey, emphasizing the importance of mirroring clients, practicing conversations, and focusing on long-term goals. Whether you're a new ISA or a seasoned pro, this episode provides valuable lessons on enhancing your approach to real estate lead conversion. Follow Matt’s journey on Instagram @mattmckenzie93 for more insights. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Top Ten Things You NEED To Do To Crush It This Year
06/10/2024
Top Ten Things You NEED To Do To Crush It This Year
Valencia Brown and Robby T dive into strategies for excelling in the real estate game this year. Robby emphasizes setting more appointments and prioritizing core motivations over objections, while Valencia underscores the importance of maintaining a positive attitude and surrounding yourself with supportive people. They discuss handling unrealistic leads, mastering the art of the pivot, and transforming questions into opportunities. With actionable insights and practical tips, this episode is a comprehensive guide for realtors aiming to elevate their game. Join Valencia and Robby for crucial advice to help you crush your goals. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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Unleashing the Power of Authenticity in Lead Conversion with Robbie Stewart
05/27/2024
Unleashing the Power of Authenticity in Lead Conversion with Robbie Stewart
Join hosts Valencia and Robby as they chat with Robbie Stewart, an experienced ISA in the real estate industry. Robbie shares her journey into lead conversion and the challenges she faced as an ISA. She emphasizes the importance of being real, understanding the client's perspective, and building trust. The conversation also touches on the role of AI in lead conversion and the value of human interaction in the process. Tune in for valuable insights and a lively discussion on the art of lead conversion. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Generate 20% of Your Business from Agent Referrals with guest Jordan Davis
05/13/2024
Generate 20% of Your Business from Agent Referrals with guest Jordan Davis
Join hosts Valencia and Robby T in this episode of "Lead Conversion Behind the Scenes" as they welcome Jordan Davis, founder of the Davis Team, to discuss the power of agent-to-agent referrals. Jordan shares her strategies for building a community, nurturing relationships, and creating systems to ensure no referral falls through the cracks. Discover how Jordan has leveraged her network to generate 20% of her team's business and overcome challenges in defining what constitutes a referral. Don't miss this insightful conversation on building trust and driving quality leads. Connect with Jordan at ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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# Unearthing True Motivation in Sales: Strategies for Deep Engagement
04/29/2024
# Unearthing True Motivation in Sales: Strategies for Deep Engagement
Join hosts Valencia Brown and Robby T as they discuss the importance of unearthing true motivation in lead conversion. They share tips and tricks for going beyond surface-level motivation and truly understanding what drives people. By listening to subtext, asking open-ended questions, and challenging assumptions, you can help leads discover their own motivations and create a plan to achieve their goals. Don't miss this insightful episode on how to connect with leads on a deeper level. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Top 10 Questions for Every Conversion Part 2
04/15/2024
Top 10 Questions for Every Conversion Part 2
Tune in to hear part 2 of Valencia Brown and Robby T discussing the top ten questions that should be asked in every lead conversion conversation. In this episode, they discuss the importance of asking the right questions to build rapport and uncover valuable information. Discover how these questions can help you understand your leads better and provide them with the support they need. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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Top 10 Questions for Every Conversation pt. 1
04/01/2024
Top 10 Questions for Every Conversation pt. 1
Join hosts Valencia Brown and Robby T as they delve into the top ten questions that should be asked in every lead conversion conversation. In this episode, they discuss the importance of asking the right questions to build rapport and uncover valuable information. They cover questions such as "Were you just looking for fun or thinking about making a move?" and "Who is impacted by this move?" Discover how these questions can help you understand your leads better and provide them with the support they need. Stay tuned for part two of this insightful discussion. ---------- Connect with Robby and Valencia: • Robby T on Instagram: linkhttps://www.instagram.com/realrobbyt/ • Valencia on Instagram: linkhttps://www.instagram.com/itsvalenciayall/ Part of the Win Make Give Podcast Network Part of the Win Make Give Podcast Network
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The Power of Curiosity: How Seeking Clarity Can Transform Your Sales Conversations
03/18/2024
The Power of Curiosity: How Seeking Clarity Can Transform Your Sales Conversations
Join hosts Robby T and Valencia Brown on this episode of "Lead Conversion Behind the Scenes" as they dive into the power of curiosity in sales. They discuss the importance of exploration and learning, seeking clarity, and the value of silence in conversations. Discover how curiosity can help you uncover motivations and connect with leads on a deeper level. Don't miss out on this insightful and practical episode. Key Takeaways: Curiosity in lead conversion encompasses "exploration and learning," enabling a deeper understanding of a client's motivations and hesitations. The importance of providing justification or insight into why certain questions are being asked to help ease client concerns and open up the flow of information. Seeking clarity and avoiding assumptions are crucial for truly understanding a client's needs and perspective, as words can have varied meanings to different people. Silence can be a powerful tool in sales conversations, encouraging leads to share more and enabling salespeople to uncover true motivations. The dialogue between the client and the salesperson should be guided, with the salesperson following the client's lead and providing structure to the conversation when needed. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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Mastering the Art of Role Play in Lead Conversion
03/04/2024
Mastering the Art of Role Play in Lead Conversion
Join hosts Robby T and Valencia Brown in episode six of "Behind the Scenes of Lead Converting" as they dive into the importance of role-playing in lead conversion. They discuss the benefits of role-playing, including mastering opening questions, seeking clarity, and asking for the next step. They also share tips on finding a role-play partner and the value of varying role-play scenarios. Don't miss out on this valuable episode that will help you improve your lead conversion skills. Key Takeaways Embrace the Role Play: The significance of frequent, varied role play in developing conversion skills cannot be understated. Choose Your Partner Wisely: Diversifying your role play partners challenges you to adapt and grow. The Three Beats of Role Play: Effective role play hinges on opening questions, seeking clarity, and firmly navigating towards the next step. ---------- Connect with Robby and Valencia: • Robby T on Instagram: • Valencia on Instagram: Part of the Win Make Give Podcast Network
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A Day in the Life of a Lead Converter: Tips and Tricks
02/19/2024
A Day in the Life of a Lead Converter: Tips and Tricks
In this episode of "Lead Conversion Behind the Scenes," Robby T and Valencia discuss a day in the life of a lead converter. They provide valuable tips and tricks for managing time, prioritizing leads, and staying engaged throughout the day. By breaking down the day into manageable chunks, lead converters can tackle their tasks more effectively. They also emphasize the importance of mixing up call categories to avoid burnout and keep conversations fresh. Additionally, Robby T highlights the significance of organizing leads and prioritizing follow-ups to maximize efficiency. The episode concludes with a discussion on the importance of taking impromptu breaks, connecting with team members, and practicing role play to improve lead conversion skills. Key Takeaways: Chunk down your day: Breaking down tasks into smaller, manageable chunks helps prevent overwhelm and increases productivity. By setting specific goals for each part of the day, lead converters can achieve success one step at a time. Prioritize leads: Not all leads are created equal. It is crucial to categorize and label leads based on their quality and prioritize them accordingly. By focusing on high-quality leads and organizing follow-ups, lead converters can make the most of their time and increase conversion rates. Mix it up: To avoid boredom and exhaustion, lead converters should mix up their call categories. By reaching out to different lead sources and engaging with various types of leads, lead converters can keep conversations fresh and increase their chances of success. Take impromptu breaks: When faced with emotional challenges or stress, it is important to take impromptu breaks. Stepping away from the dialer and engaging in activities that provide dissonance can help lead converters recharge and maintain a positive mindset. Practice role-play: Role-play is a valuable tool for improving lead conversion skills. By simulating real-life scenarios and challenging oneself to handle objections and seek clarity, lead converters can build confidence and enhance their problem-solving abilities. Notable Quotes: "If you don't have a plan, you're planning to fail." - Robby T "Mixing it up gives you more opportunities for business." - Valencia "Humans are very odd and all over the place. Varying it up is key." - Robby T "More is not always more. Sometimes, if you're not in a good mental place, more is less." - Robby T "Role play helps you get better at problem identification, digging deeper, and handling objections." - Robby T Resources: Robby T on Instagram: Valencia on Instagram: Part of the Win Make Give Podcast Network
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Non-Negotiable Skills for Lead Conversion
02/05/2024
Non-Negotiable Skills for Lead Conversion
Join Robby T and Valencia as they cover the must-have skills of today's lead converters. ---------- Connect with Robbie at Connect with Valencia at Part of the Win Make Give Podcast Network
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The Best Part
01/22/2024
The Best Part
Robby T and Valencia share the highlights of being the first point of contact as a lead converter. ---------- Part of the Win Make Give Podcast Network
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Three Simple Ways To Convert More Leads in Today's Difficult Market
01/08/2024
Three Simple Ways To Convert More Leads in Today's Difficult Market
Join Valencia and Robbie T. for a deep dive into the three simple ways to convert more leads in today's difficult market. They talk you through Mindset, Motivation (pivot), and Movement (appt). Connect with Robbie at Connect with Valencia at ---------- Part of the Win Make Give Podcast Network
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This Is Us
01/02/2024
This Is Us
Welcome to the first episode of Lead Conversion - Behind the Scenes. Join your hosts Robbie T. and Valencia Brown as they dive deep into what it takes to be successful in Lead Conversion. Robbie and Valencia will talk about the ups and downs of generating and converting leads into sales and share tips, tricks, and strategies for being successful. Connect with Robbie at Connect with Valencia at ---------- Part of the Win Make Give Podcast Network
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