Hidden Potential

Join creative director Traci Deck and a cast of insightful, interesting people from the team at lmno as we look for the hidden potential in everything. We'll be talking about where our ideas and innovation come from, how marketing is (or isn't!) changing, and what we miss about our very first jobs!

Why We Love our Industry 05/15/2026

Why We Love our Industry In this episode, discover how light bulb moments can transform your work and life. Corey shares the power of balancing optimism with realism, while Tina emphasizes the importance of sharing your voice. Taylor reflects on embracing hard work and resilience. Despite technological advances, the heart of impactful marketing remains human connection and problem-solving. Perfect for anyone seeking clarity and growth, this conversation offers practical wisdom to ignite your next big breakthrough. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/41312450

The Importance of Flexibility 05/15/2026

The Importance of Flexibility Today's episode delves into the importance of flexibility in both business and creative endeavours, highlighting insights from industry leaders at LMNO. It emphasizes the necessity of adaptability in dynamic environments, showcasing how strategic flexibility and open communication can lead to better outcomes and stronger relationships. The discussion covers practical applications, such as maintaining open communication, fostering trust, and embracing change, while also addressing the challenges of letting go of rigid ideas. By cultivating a flexible mindset, professionals can enhance resilience, innovation, and collaboration, ultimately achieving success in uncertain times. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/41312420

A Holiday Sustainability Story 12/05/2025

A Holiday Sustainability Story What do a winery in Chile and a marketing agency in Saskatchewan have in common? A lot more than you would think! Tina Assié-Kurtz, Traci Deck sit down with Bronwyn Stoddard to talk about her experiences touring fellow B-Corp, Emiliana Winery, and how their business inspired us in more ways than one. Uncork this episode now! And pair this post with our latest blog post to read further here /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/39295180

The Perfect Marketing Mix 06/20/2025

The Perfect Marketing Mix Push play for our thoughts on where to start when you're planning a campaign. Jennie Fritzke, Ryan Mack, and Bronwyn Stoddard talk about picking your platforms, building brand communities, and the futility of keeping up with every slang term with our host, Traci Deck /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/37095415

First Jobs with Corey Michel and Amber Glendenning 06/05/2025

First Jobs with Corey Michel and Amber Glendenning Corey Michel and Amber Glendenning reflect on what their first jobs taught them about empathy, client relationships, teamwork, and figuring things out in today's dive into the jobs we had before LMNO. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/36878155

First Jobs with Heather Whyte and Brooke Hoffos 04/29/2025

First Jobs with Heather Whyte and Brooke Hoffos From fast-paced fast food customer service and the unpredictability of summer camp to the fast-paced, unpredictable world of marketing, hear how Brooke Hoffos and Heather Whyte honed their skills and made their way to the LMNO team. They laugh, they sing, they share as our host, Traci Deck, keeps the conversation flowing. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/36364410

Problem Solving 03/20/2025

Problem Solving Hidden Potential host and lmno team member Traci Deck meets with Corey Michel, Taylor Pfeifer, and Bronwyn Stoddard to discuss problem solving. From giving their own personal definitions of what problem solving is, discussing the importance of asking “why?” to identify problems, how to inspire your team to approach their work with a problem-solving mindset, and much more, this episode focuses on their shared expertise to help business professionals learn to enjoy the process of solving problems. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/35792530

Building a Brand From Scratch 12/19/2024

Building a Brand From Scratch Following the final drop of the season's collection, Punc founder Ryan Mack chats with fellow lmno team members Taylor Pfiefer and Traci Deck on how to build a brand from scratch. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/34531950

How Much Can You Say in an Ad? 05/10/2024

How Much Can You Say in an Ad? Always wondered how much you can put in an ad? Traci talks with Brooke Hoffos and Adam Tomporowski about how to engage your audience through effective advertising, the power of less is more, and the Pop-Tart guy. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/31235557

First Jobs with Amanda Lewis and Blair French 04/25/2024

First Jobs with Amanda Lewis and Blair French Follow us from the golf course to the movie store to a nice restaurant. It's not an all-day date, it's First Jobs! Traci talks with Amanda Lewis and Blair French about people skills, multi-tasking, the value of building relationship, and everything else they learned at their first jobs. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/30984268

About Time: How Timelines Impact Your Campaign 04/11/2024

About Time: How Timelines Impact Your Campaign We cover some big topics: chicken wings, popcorn, and how your timeline affects your campaign. Today's conversationalists are Creative Director Traci Deck, Senior Account Manager Amanda Lewis, Media Manager Jennie Fritzke, and People Resources Director Heather Whyte. Disclaimer: We are not a sponsored podcast. So if we say otherwise at any point during this episode, it is definitely a joke. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/30783843

First Jobs with Taylor Pfeifer and Jesslyn Geddes 03/28/2024

First Jobs with Taylor Pfeifer and Jesslyn Geddes How much do kitchens, flower shops, and agencies have in common? Traci chats with Taylor Pfeifer and Jesslyn Geddes about their first jobs and what they learned that still helps them in their current roles. Disclaimer: We are not a sponsored podcast. So if we say otherwise at any point during this episode, it is definitely a joke. /episode/index/show/ab8f034a-16d5-4d8d-a72b-2ed72ded11a0/id/30587893

Hidden Potential

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