Systems Simplified
This is the Systems Simplified podcast where we feature top leaders who share stories on how to successfully systematize a business.
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Unlocking Scalable Growth by Systematizing Marketing With Kasandra Murray
12/31/2025
Unlocking Scalable Growth by Systematizing Marketing With Kasandra Murray
In This Episode Great marketing alone can’t sustain growth if operations aren’t prepared to support it. In this episode, Adi Klevit sits down with Kasandra Murray to explore the critical connection between marketing and operations. Kasandra explains how marketing may bring leads through the door, but it’s operational systems—training, documentation, and follow-through—that determine whether those leads turn into satisfied customers and long-term growth. Adi and Kasandra discuss common gaps they see across industries, particularly the tendency for businesses to overspend on marketing while underinvesting in internal training and process improvement. Kasandra shares practical examples of how strengthening operations can dramatically improve marketing performance, including a case where fixing call handling doubled a company’s revenue without increasing ad spend. The conversation also dives into change management, documenting processes, and making systems easy to follow. Kasandra emphasizes that processes should be living documents and that real progress happens when teams understand the “why” behind the system—not just the steps.
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How Chris LaFay Builds Websites That Scale With Your Business
12/26/2025
How Chris LaFay Builds Websites That Scale With Your Business
In This Episode A website should support your business—not slow it down. In this episode, Adi Klevit sits down with Chris LaFay to discuss why most business websites fail to scale alongside the company. Chris explains how poorly structured websites often turn into bottlenecks, forcing founders and teams to rely on developers for even the smallest updates. Adi and Chris explore how a website can be intentionally designed as a sales and trust-building system. Chris shares his philosophy of building websites that function like living proposals—answering questions, showcasing proof, and guiding prospects through decision-making without requiring endless emails or custom decks. The conversation also dives into the importance of processes, even in creative businesses. Chris explains how simple, repeatable systems—especially around relationship management and follow-ups—create consistency, trust, and long-term growth.
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Lindsay Nahmiache on How Strategic Systems Create Freedom for Founders
12/23/2025
Lindsay Nahmiache on How Strategic Systems Create Freedom for Founders
In This Episode Adi Klevit sits down with Lindsay Nahmiache for a powerful conversation about growth, discomfort, and the systems that allow founders to evolve beyond daily operations. Lindsay shares how unexpected moments—like being stranded in Nepal without a passport—became pivotal experiences that shaped her ability to think clearly, creatively, and strategically. Adi highlights how these personal experiences directly influence leadership style and long-term business success. They also explore the early days of Lindsay’s marketing agency, including how saying “yes” before having all the answers led to landing major clients like Virgin Radio. Adi emphasizes that this wasn’t luck, but a mindset backed by execution, structure, and a willingness to figure things out. The conversation reinforces how confidence paired with systems creates opportunity. As the episode unfolds, Adi and Lindsay dive into what it truly takes to scale. Lindsay explains why founders must eventually remove themselves from operations—even when it feels uncomfortable—and how strong systems step in to support the business at the next level. Adi reinforces that this transition is essential for founders who want freedom, clarity, and sustainable growth without becoming the bottleneck.
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Unlocking Business Freedom Through Documentation With John Gwaltney
12/19/2025
Unlocking Business Freedom Through Documentation With John Gwaltney
In This Episode Freedom doesn’t happen by accident—it’s built through systems. In this episode, Adi Klevit sits down with John Gwaltney to unpack how intentional systemization allowed him to step out of daily operations while continuing to scale multiple businesses. John shares the evolution of Outback Deck, from knocking on doors and handing out flyers to building a $14–15 million operation that runs without constant owner involvement. John explains how hiring improved once his team invested in documented processes and repeatable hiring systems. He also walks through how operational clarity led to innovation, including the creation of Deck Metrics, Contractor Classroom, and Deck View—tools designed to help contractors price faster, sell more confidently, and deliver consistent results. Throughout the conversation, Adi and John tie everything back to documentation, accountability, and having a single source of truth. John emphasizes that systems are not about control—they are about trust, consistency, and giving leaders the confidence to step away without things falling apart.
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Wendy Lieber on Where AI Helps—and Where Humans Must Lead
12/17/2025
Wendy Lieber on Where AI Helps—and Where Humans Must Lead
In This Episode: Just because AI can do something doesn’t mean it should. In this episode, Adi Klevit sits down with Wendy Lieber to unpack one of the most misunderstood topics in business today: AI and marketing. Wendy shares what she’s seen firsthand as agencies and entrepreneurs rush to automate everything—and why that approach often backfires. Adi and Wendy explore where AI genuinely adds value, such as research, organization, and efficiency, and where it creates risk by removing the human element. They discuss why sales, storytelling, and relationship-building still require people—not machines—and how businesses can build systems that support humans rather than replace them. The conversation also covers leadership responsibility in the age of AI, including Wendy’s recommendation to create a clear internal stance or “AI charter.” The episode brings everything back to systems: clarity, intention, ethics, and using tools in service of long-term value rather than short-term shortcuts.
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Unlocking Sustainable Leadership Systems With Tony Thelen
12/16/2025
Unlocking Sustainable Leadership Systems With Tony Thelen
In This Episode Leadership isn’t sustainable without intention, structure, and reflection. In this episode, Adi Klevit sits down with Tony Thelen to explore the often-overlooked concept of systematizing leadership. Drawing on decades of executive experience at John Deere, Tony explains why repeatable success depends on systems—not just in operations, but in how leaders manage themselves, their decisions, and their priorities. The conversation also explores Tony’s book, Things We Desire, inspired by the 1927 poem Desiderata. Tony and Adi discuss how enduring values such as peace, purpose, and self-awareness can be translated into practical leadership systems. Tony introduces his four-quadrant framework, offering leaders a structured way to manage professional life, personal relationships, community involvement, and self-care with intention.
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Building a Business That Runs Without You: Jamey Schrier’s Path to Freedom
12/12/2025
Building a Business That Runs Without You: Jamey Schrier’s Path to Freedom
In This Episode Most business owners don’t struggle because they lack effort—they struggle because they’re trapped by control, identity, and belief systems. In this episode, Adi Klevit sits down with returning guest Jamey Schrier to explore why so many entrepreneurs remain buried in daily operations long after they intended to scale. Jamey outlines three core constraints that keep owners stuck: fear of letting go, over-identification with a role or profession, and deeply ingrained beliefs—especially around money. Adi and Jamey connect these mindset challenges to the practical necessity of systemization. They discuss why documenting intuition, defining standards, and accepting that team members don’t need to be exact replicas of the founder are essential for growth. The conversation reinforces that systems only work when owners are willing to evolve how they think, lead, and delegate.
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How Christina Lenkowski Turns Podcasts Into a Powerful Business Growth System
12/10/2025
How Christina Lenkowski Turns Podcasts Into a Powerful Business Growth System
In This Episode: What if your next big marketing breakthrough didn’t come from ads — but from your voice? In this episode, Adi Klevit talks with podcast publicist Christina Lenkowski about how entrepreneurs can use podcasts to expand their reach, credibility, and client base. Christina shares the difference between hosting your own show and guesting on others, emphasizing that each has its place — but that guesting is often the fastest route to visibility. Adi and Christina dive into the systems behind successful podcasting: how preparation builds trust, why consistency drives results, and how repurposing interviews can multiply your content output. They also explore the etiquette of guesting, from researching the host to promoting the episode afterward. For business owners seeking a repeatable, relationship-based marketing system, this episode reveals how podcasting can become one of your most valuable tools.
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How Knight Campbell Merges Adventure and Leadership Development
12/05/2025
How Knight Campbell Merges Adventure and Leadership Development
In This Episode: What can climbing a mountain teach you about leadership, decision-making, and systems? Knight Campbell has built his business around that very question. In this conversation, Adi Klevit talks with Knight about how outdoor adventure experiences serve as powerful laboratories for leadership development. Drawing from his time in the U.S. Navy and his work as a leadership professor, Knight explains why systems create safety — and how safety, in turn, builds trust. He and Adi explore how structure enables creativity, the parallels between guiding teams up a mountain and leading organizations, and the importance of immediate feedback in growth and decision-making. The two also discuss Cairn Leadership’s unique approach to team retreats and leadership offsites. Whether scaling a peak or scaling a company, Knight shares how clarity, communication, and consistency form the backbone of effective leadership systems.
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From Values to Action: The Culture Branding Model Explained by Nader Safinya
12/03/2025
From Values to Action: The Culture Branding Model Explained by Nader Safinya
In This Episode Culture is often discussed but rarely operationalized. Many organizations state their values, but few have systems that ensure those values guide behavior, communication, and decision-making at every level. In this episode of Systems Simplified, Adi Klevit interviews Nader Safinya, founder of Blackribbit, about his culture branding methodology that unifies customer and employee experiences. Nader explains why organizations unintentionally design two separate experiences, how this misalignment weakens culture, and why culture must be built on three foundational values that never change. He also discusses the Culture Brand Statement, the Inside Outside In model, and the AI-powered decision filter that enables teams to make culture-aligned decisions 56 times faster. Nader walks through real examples of how the filter works, why objectivity matters, and how the tool accelerates adoption across the entire organization.
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Becoming the Go To Expert with Alex Moscow
12/02/2025
Becoming the Go To Expert with Alex Moscow
In This Episode Becoming a go-to expert is not about having more credentials or building a bigger product. It is about communicating your expertise in a way that resonates with your audience. In this episode of Systems Simplified, Adi Klevit interviews Alex Moscow, a PR strategist who has spent more than two decades helping leaders uncover their insights and turn them into meaningful authority. Alex explains why most businesses mistakenly focus on selling their products instead of demonstrating their expertise, and why audiences respond to stories, relevance, and results. He also breaks down how to audit your mind for experiences worth sharing, how to identify beliefs and myths that slow your audience down, and how to use small, low risk pieces of value to build trust. Alex outlines the difference between noise and signal, why B2B decisions are emotional, and how entrepreneurs can establish expert positioning long before any media exposure.
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How Leaders Can Build Strong Teams and Positive Cultures with Lisa Even
11/29/2025
How Leaders Can Build Strong Teams and Positive Cultures with Lisa Even
In This Episode Leadership and culture are essential to the success of any organization. Processes and systems only thrive when supported by people who are engaged, aligned, and committed to shared values. In this episode of Systems Simplified, Adi Klevit interviews Lisa Even, keynote speaker and leadership expert, about the principles behind building high-performing cultures and creating what she calls the “good ripple effect.” Lisa explains how she began systematizing culture early in her leadership career, how she connected attitudes and behaviors to measurable outcomes, and how teams can identify what is and is not serving them. Lisa also shares insights from her book, Joy Is My Job, including how leaders can intentionally measure and schedule joy in their lives. She discusses strategies for fostering engagement, eliminating negative habits, building bridges between team members, and creating practical standards that support a healthy workplace.
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How Processes, People, and Accountability Shape a Thriving Business with Tevia Hoalst
11/26/2025
How Processes, People, and Accountability Shape a Thriving Business with Tevia Hoalst
In This Episode A thriving business requires more than good processes. It requires the right people, a supportive culture, and consistent accountability. In this episode of Systems Simplified, Adi Klevit interviews Tevia Hoalst, founder of TeKoda Accounting, about how she built a company known for its low turnover, strong culture, and excellent client relationships. Tevia shares how her early experiences in a poorly run department shaped her commitment to empowerment, trust, and independence. She explains her onboarding system, how she uses KPIs to measure performance, how her team maintains nearly perfect retention, and why strong processes create consistency for both employees and clients. Tevia also discusses her client touchpoint strategy inspired by the Disney Institute, and her vision for future expansion through acquisitions.
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The Power of Story: Becoming a Stronger Leader Through Speaking with Jesse Cruz
11/25/2025
The Power of Story: Becoming a Stronger Leader Through Speaking with Jesse Cruz
In This Episode Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility. In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can strengthen leadership and accelerate business development. Jesse shares the emotional story that led him to speak, and he explains why vulnerability, when shared at the right time, can be a bridge to a deeper connection with his audience. He also outlines the core elements of effective storytelling, the importance of simple language, how to build a clear three-step framework for any presentation, and how blending personal story with professional expertise leads to stronger trust and higher engagement. Jesse discusses when entrepreneurs should start speaking, how to avoid “trauma dumping,” and why preparation is essential for confidence on stage.
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How Entrepreneurs Can Safeguard Their Business Assets with Attorney Tenicia Moulden
11/19/2025
How Entrepreneurs Can Safeguard Their Business Assets with Attorney Tenicia Moulden
In This Episode Entrepreneurs pour time, creativity, and resources into building their brand, but many fail to protect the intellectual property that makes their business valuable. In this episode of Systems Simplified, host Adi Klevit interviews Tenicia Moulden about how entrepreneurs can protect their brand, intellectual property, systems, and creative work. Tenicia explains the core elements of a strong brand, the four types of intellectual property every business should understand, and the strategic process she uses to help clients validate and protect their assets. She also discusses common mistakes entrepreneurs make when trademarking too early, how to safeguard trade secrets and internal processes, and how to set healthy boundaries and protections with employees. Tenicia shares her perspective on how AI is changing the landscape of intellectual property and why documenting your ideas and creations is now more critical than ever.
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Positioning Yourself as a Top Expert with Ann Carden
11/17/2025
Positioning Yourself as a Top Expert with Ann Carden
In This Episode Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else. In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater profitability. Ann explains the systems behind premium offers, strong market positioning, and building a brand that communicates expert-level authority. She also shares how she helps clients design “million-dollar offers,” build confidence in their value, and create an online presence that attracts opportunities without constant effort.
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How to Systematize Sales and Build Winning Teams with Bob Paskins
11/13/2025
How to Systematize Sales and Build Winning Teams with Bob Paskins
In This Episode What makes a great salesperson, and how can business owners help their teams reach their full potential? In this episode of Systems Simplified, host Adi Klevit talks with Bob Paskins, founder of Catapult, about his structured LAUNCH framework for developing effective sales teams. Bob explains how the program helps identify talent, train sales professionals, and systematize the entire sales process for predictable growth. He breaks down each step of the LAUNCH acronym: Locate targets, Approach prospects, Understand needs, Navigate the sales process, Close the deal, and Harness relationships. Bob also shares how business owners can align their teams, manage objections, and build lasting client relationships that drive referrals and repeat business.
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The Power of Process in Wellness Entrepreneurship with Nikki Ostrower
11/11/2025
The Power of Process in Wellness Entrepreneurship with Nikki Ostrower
In This Episode In this episode of Systems Simplified, host Adi Klevit talks with Nikki Ostrower about how she built three successful wellness brands by combining purpose, passion, and systems. Nikki shares her journey from working in corporate sales to experiencing burnout and recovery — an experience that ultimately inspired her to dedicate her life to health and wellness. She explains how she built NAO Wellness from her apartment in New York City, scaling it into a thriving company serving both individuals and corporations. When pregnancy forced her to step back, Nikki discovered the power of strong systems and trusted teams. That moment sparked a lasting lesson: when you have the right people, processes, and systems, your business can thrive without you. She goes on to describe how she launched her first wellness center, pivoted during COVID-19 to create the viral Ear Seeds product, and later co-founded Lice Mamas, a company redefining lice treatment with safe, modern methods. Nikki’s story is one of resilience, innovation, and leadership through purpose. By focusing on systems and authenticity, she continues to grow businesses that not only succeed but also give back to the community.
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Building Trust Through Systems: Michael Devous on Leadership That Connects
11/08/2025
Building Trust Through Systems: Michael Devous on Leadership That Connects
In This Episode In this episode of Systems Simplified, host Adi Klevit speaks with Michael Devous about transforming fear into a leadership advantage. Michael recounts how his challenging childhood and experience in the performing arts taught him resilience and self-awareness. These lessons later inspired his Four F’s Framework, a process that guides leaders to face fear, reframe it, and use it as a tool for growth and connection. Adi and Michael explore how authenticity drives effective leadership systems. Michael explains that many executives struggle because they pursue someone else’s definition of success rather than their own. He helps leaders reconnect with their core values so their systems, communication, and relationships reflect genuine intent and trust. The discussion highlights empathy as a cornerstone of implementation. Michael emphasizes that leaders must shoulder responsibility for system outcomes and create environments where teams feel empowered to contribute improvements. Adi connects this to her work on system design, reinforcing that understanding the “why” behind a process ensures lasting success and engagement. Together, they reveal how authentic, empathetic leadership turns systems into vehicles for connection, efficiency, and sustainable impact.
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Turning Good Sales Teams into Superheroes with Zach Selch
11/05/2025
Turning Good Sales Teams into Superheroes with Zach Selch
In This Episode In this episode of Systems Simplified, host Adi Klevit talks with global sales mentor Zach Selch about the systems and mindsets that drive scalable international sales. Zach shares how he helps VPs of sales move from reactive selling to strategic, process-driven growth. He explains that most companies have strong systems for their domestic market but lack structure in their international sales efforts. By introducing data-driven visibility, defining clear buyer journeys, and building repeatable processes, Zach helps companies multiply their sales — sometimes by 1,000% or more. He also emphasizes the power of consistent follow-up, explaining how it builds trust, credibility, and client confidence. From using CRMs effectively to designing creative follow-up tactics like sending global candy-filled advent calendars, Zach shows how small systematic touches can yield huge results. Finally, he shares what makes a great global VP of sales: resilience, cultural awareness, flexibility, and the discipline to follow systems.
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How to Systematize the Publishing Journey: Michelle Savage on Streamlined Book Creation
10/31/2025
How to Systematize the Publishing Journey: Michelle Savage on Streamlined Book Creation
In This Episode In this episode of Systems Simplified, host Adi Klevit talks with Michelle Savage about transforming publishing into a structured, empowering process for women. Michelle shares how her experience as a writer and editor revealed inefficiencies in traditional publishing and inspired her to build Sulit Press, a system that centers on author experience, support, and community. Adi and Michelle explore the multi-author publishing model, a 90-day program combining coaching, collaboration, and collective marketing to help women publish confidently. This structured process removes the chaos from creativity, ensures quality storytelling, and expands visibility through shared networks. The conversation also highlights the deeper transformation authors experience through writing. Michelle explains how storytelling builds confidence, personal growth, and professional credibility—helping women clarify their message, strengthen their voice, and attract aligned opportunities.
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Systematizing Sales for Retention and Referrals with Alice Heiman
10/29/2025
Systematizing Sales for Retention and Referrals with Alice Heiman
In This Episode In this episode of Systems Simplified, Adi Klevit sits down with Alice Heiman to discuss how structured systems can revolutionize the sales process. Alice shares how her early experiences as a teacher shaped her ability to build processes that help sales teams stay organized, accountable, and focused on results. Adi and Alice connect over their shared belief that structure and consistency lead to scalability—and that even creative, fast-moving teams benefit from strong systems. Together, they explore why customer retention begins at the close of the deal—or even before. Alice breaks down her “bow tie” model of sales, which links the acquisition process to retention, upselling, and referrals. She explains how involving customer success teams early creates smoother onboarding and greater long-term satisfaction. Adi adds insights from her process consulting work, highlighting how aligned systems across departments reduce friction and improve delivery. The conversation closes with a deep dive into referrals and sales consistency. Alice shares that most companies miss out on growth because they lack referral systems or fail to incentivize asking. By documenting every step—from onboarding to follow-up—leaders can ensure sales efforts are repeatable, measurable, and scalable.
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Building Leads From Nothing: How Megan Beattie Scales Home Improvement Success
10/28/2025
Building Leads From Nothing: How Megan Beattie Scales Home Improvement Success
In This Episode In this episode of Systems Simplified, Adi Klevit speaks with Megan Beattie about the systems that power sustainable lead generation. Megan shares her journey from 17-year-old telemarketer to industry-leading consultant, revealing how she scaled companies without relying on inbound leads or aggregators. Adi highlights Megan’s innovative, can-do attitude—one that replaces excuses with systems and turns data into sales opportunities. Together, they discuss how mindset and process go hand in hand. Megan explains why business owners must build systems that extract value from every lead, whether new or old. She and Adi break down how to design CRM processes, categorize leads effectively, and create re-engagement cadences that reignite interest long after initial contact. Finally, the conversation explores talent systems—how to train and develop people into high-performing team members. Megan details her philosophy of hiring for character and training for skill, showing how consistent systems remove dependency on “unicorn hires” and empower businesses to grow predictably.
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The Future of Marketing: Balancing Strategy, Systems, and AI with Natalie Nathanson
10/24/2025
The Future of Marketing: Balancing Strategy, Systems, and AI with Natalie Nathanson
In This Episode In this episode of Systems Simplified, host Adi Klevit interviews Natalie Nathanson, Founder and CEO of Magnetude Consulting, about how artificial intelligence is reshaping marketing and what it means for systems, leadership, and strategy. Natalie shares how her firm helps businesses combine long-term vision with practical execution to drive growth. She explains how marketing teams can use AI for efficiency without sacrificing creativity or strategy. Together, Adi and Natalie discuss the importance of solid systems, clean data, and process documentation before layering in automation or AI tools. Natalie also outlines the balance between human expertise and automation—where AI can take over repeatable tasks, but humans must provide critical thinking, creativity, and empathy. They discuss how curiosity, agility, and experimentation are becoming essential leadership qualities and how companies can train their teams to adapt and innovate in this new era.
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Building a Mission-Driven Tech Company with Kathy Durfee
10/22/2025
Building a Mission-Driven Tech Company with Kathy Durfee
In This Episode In this episode of Systems Simplified, host Adi Klevit interviews Kathy Durfee, Founder and CEO of TechHouse, about building a purpose-driven technology company grounded in systems and human connection. Kathy shares her unconventional journey from studying organic chemistry to becoming a leader in tech consulting, explaining how necessity, adaptability, and a mission to help others shaped her entrepreneurial path. Kathy discusses how TechHouse helps small and mid-sized businesses grow by combining process optimization with practical technology. She introduces the company’s diagnostic blueprint, a structured approach that identifies root causes before implementing change. Through examples, she illustrates how automation, process mapping, and data visibility can help teams reduce friction, make smarter decisions, and scale sustainably. She also highlights how artificial intelligence is transforming small business operations. Rather than replacing people, Kathy shows how AI can amplify human expertise, enabling entry-level employees to learn faster and contribute more effectively. Her examples demonstrate how automating data collection, centralizing information, and applying AI to replicate expert knowledge can free teams to focus on innovation. Finally, Kathy reflects on the future of work and why small businesses are best positioned to thrive in the AI era. She emphasizes that well-documented systems and transparent processes build confidence, foster agility, and create opportunities for talented individuals seeking meaningful work in more flexible, people-centered organizations.
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Building Investor-Ready Companies with Peter Goldstein
10/17/2025
Building Investor-Ready Companies with Peter Goldstein
In This Episode In this episode of Systems Simplified, Adi Klevit speaks with Peter Goldstein about how entrepreneurs can build investor-ready companies by shifting their mindset and establishing strong systems early on. Peter shares his journey from launching a specialty food distribution company in New York in his twenties to achieving his first strategic exit at age 30. This early success shaped his perspective on scaling, exiting, and eventually working in capital markets with companies around the world A central theme is the exit mindset, the practice of running a business as if it is preparing for a future sale, merger, or IPO. Peter explains how this mindset affects financial reporting, legal frameworks, and operational structures. He uses the analogy of keeping your house in excellent condition not only when you are ready to sell but while you live in it, ensuring both enjoyment and readiness for future opportunities Peter also clarifies that companies do not need to be unicorns to go public. Nasdaq and the New York Stock Exchange offer tiers suited for smaller, emerging companies. He outlines both the opportunities and the challenges of going public, including governance, compliance, and managing investor expectations. Investors value governance, cash flow, and scalability more than hype, and these elements determine whether a business is truly investor-ready Finally, Peter emphasizes that systems and processes create confidence. When clear, repeatable systems are in place, teams, stakeholders, and investors trust the company’s ability to grow and perform consistently. This confidence forms the foundation for successful scaling and strategic exits.
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Transforming Sales Through Intelligent Systems with Marcus Cauchi
10/15/2025
Transforming Sales Through Intelligent Systems with Marcus Cauchi
In This Episode In this episode of Systems Simplified, Adi Klevit speaks with Marcus Cauchi about the systems and mindsets that separate transactional salespeople from true business partners. Marcus introduces his idea of “intelligently lazy design” — the art of doing less but better, on purpose, over time. Drawing from his background under mentors like Bob Master and Mark Goulston, Marcus explains how building systems that prioritize customer safety and empowerment leads to better decisions and long-term trust. He also breaks down why most companies fail to scale: they focus on the wrong end of the problem. Instead of connecting departments and empowering decision-making at every level, they create silos. For Marcus, a go-to-market strategy isn’t a collection of functions — it’s a living organism. His insights reveal how thoughtful preparation, empathy, and systematic alignment can transform how teams sell, serve, and sustain success.
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Building Freedom Through Systems: John Nieuwenburg’s 5 Steps to a Systematized Business
10/14/2025
Building Freedom Through Systems: John Nieuwenburg’s 5 Steps to a Systematized Business
In This Episode What does real business freedom look like, and how do you achieve it? In this episode of Systems Simplified, host Adi Klevit talks with John Nieuwenburg, founder of W5 Coaching, about how entrepreneurs can move from daily firefighting to structured freedom. John walks through his Five Steps to Freedom framework, which helps business owners progress from start-up chaos to scalable control through repeatable systems and well-documented processes. He also shares practical methods for reclaiming time, improving team performance, and resolving money-related challenges. From identifying your “Oh Sh*t List” to understanding why documentation is key, John offers a clear path toward creating a business that runs smoothly without constant owner involvement.
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How to Build People-First Systems in the Age of AI with Velveth Schmitz
10/10/2025
How to Build People-First Systems in the Age of AI with Velveth Schmitz
In This Episode Many leaders focus on growing their businesses through sales, systems, and strategy — but often overlook their most important resource: people. In this episode of the System Simplified podcast, Adi Klevit interviews Velveth Schmitz, CEO of HireBetter, to discuss how intentional talent planning and strong systems work hand-in-hand to build thriving organizations. Velveth shares how HireBetter partners with clients to align their people strategy with business goals — not just filling roles, but building cohesive, values-driven teams. She explains why onboarding should never be an afterthought and how having clear, documented processes helps new hires integrate seamlessly and stay engaged. The conversation also dives into the evolving relationship between people and technology. As an early adopter of AI, Velveth believes automation should amplify human creativity — freeing teams to focus on higher-value, people-centric work. She and Adi explore how leaders can embrace AI without losing sight of culture, communication, and community.
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Cameron Herold on Leadership, Systems, and the Future of Business in the Age of AI
10/08/2025
Cameron Herold on Leadership, Systems, and the Future of Business in the Age of AI
In This Episode When it comes to scaling a business, Cameron Herold believes success lies in the balance between strong systems and strong leadership. In this conversation with host Adi Klevit, Cameron shares how he helped 1-800-GOT-JUNK? grow from a small junk removal company into an international brand by creating simple, repeatable systems that anyone could follow. But systems alone are not enough. As Cameron explains, companies thrive when leaders know how to coach, communicate, and motivate their people to embrace those processes. He emphasizes his mantra of “sell them, don’t tell them” by showing team members how systems make their jobs easier and more profitable. Cameron also offers a bold look at the future. He predicts that AI will transform and even replace many traditional jobs and coaching roles. However, he sees opportunity in adaptability and community, where leaders leverage AI tools to enhance performance and focus on collaboration. Through his COO Alliance, Cameron continues to foster learning, sharing, and leadership evolution among top executives around the world.
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