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The Future of Advertising with StackAdapt's Farzin Ghayour | Ep #2
07/25/2025
The Future of Advertising with StackAdapt's Farzin Ghayour | Ep #2
In this episode of the Memo Creative Festival podcast, hosts Taylor Pfeifer and Brooke Hoffos sit down with Farzin Ghayour, a Toronto-based senior creative manager at StackAdapt. Farzin takes us on a journey through his dynamic career, starting from his early days at EA Games, where he transitioned from flipping burgers to working at Canada's largest video game company. He shares candid insights about the challenges and revelations that led him to pursue a Bachelor of Design in photography and eventually carve a niche in editorial roles with top Canadian publications like Hello Canada and Fashion Magazine. Farzin discusses his evolution into the world of branded content, collaborating with global giants such as Meta, Nespresso, L'Oreal, and Porsche. He delves into the intricacies of programmatic advertising, explaining how automated digital ad space buying is reshaping the industry. With anecdotes from his career, including a memorable photo shoot with Carly Rae Jepsen, Farzin highlights the importance of adaptability, creativity, and maintaining the soul of a brand in a rapidly changing digital landscape. Listeners will gain valuable insights into the future of advertising, the role of AI in creative workflows, and the delicate balance between technology and human connection. Farzin also shares personal reflections on finding creative fulfillment outside of work, emphasizing the need for authenticity and patience in both personal and professional growth. Tune in to explore how creativity and culture intersect in the world of digital advertising and learn from Farzin's inspiring journey and thoughtful perspectives.
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