The Agent Edge

The Agent Edge Podcast is a residential real estate show produced by Berkshire Hathaway HomeServices California Properties, that features interviews of top producing REALTORS who share information about their success.

Episode 33 - Bita Tahmaasebi 11/08/2019

Episode 33 - Bita Tahmaasebi Welcome to The Agent Edge: Episode 34! In this podcast episode, we are joined by Bita Tahmasebi, an agent out of our Newport Beach Office. While going through the home buying process, Bita became intrigued by real estate. The differences in how real estate operates in the United States versus how real estate operates in Iran piqued her interest and she soon dove into the world of real estate. As a former CEO and one of the few female CEOs at a large tech company in Iran, Bita’s background in tech helps her connect with her clients. In just four years, Bita has become one of the top producers at Berkshire Hathaway HomeServices California Properties. In this show, you’ll learn why Bita believes hard work is not enough in this business and why even though Bita has a background in tech she still believes that this is a face to face business. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn best practices for creating videos for your business. You’ll also learn why it’s key to rehearse and prepare for your videos beforehand. Little Word Studio , , , , & . You'll also learn Why Bita does not say, “No, I can’t.” Why it is a Realtor's job to fit into the client’s world to help them accomplish their goals instead of having clients fit into industry-standard molds What Bita’s processes in transactions look like and what her 2020 goals look like How being knowledgeable about the industry is so important Links and resources mentioned in this episode Bita’s Bio: Bita’s Facebook: Bita’s Instagram: Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. /episode/index/show/agentedge/id/11954153

Episode 33 - Morgan King 10/18/2019

Episode 33 - Morgan King Welcome to The Agent Edge: Episode 33! In this podcast episode, we are joined by Morgan King, an agent in our La Jolla office. Morgan grew up on her family-owned campground in a small town in Wisconsin where she helped run the family business at a young age. Working on her family’s campground taught her not only how to run a successful business, but also how to be a people-person. After getting her cosmetology license and pursuing her career as a hairstylist, Morgan decided to go back to school to pursue her degree in marketing. With her background in the beauty industry and her new degree in marketing, she established foundations at Sephora’s corporate headquarters in San Francisco and, after a few years there, moved over to Rodan + Fields. In this show, you’ll learn how Morgan used her background in marketing to grow her business in a mere 2 years. You’ll also learn how Morgan’s perception of real estate and real estate agents has changed since she became a real estate agent. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge. Melissa shares best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn best practices for writing your own real estate agent bio. You’ll also learn what qualities to look for in a writer when hiring them to write your bio for you. Little Word Studio , , , , & . You'll also learn Why Morgan thinks preconceived notions make this business so difficult. How her outgoing and hardworking spirit got her where she is today. About her love for the business and how it powers her. Where her business is going in 2020 and what her goals for the upcoming year are. Some of Morgan’s marketing tactics that she uses in her business today. Links and resources mentioned in this episode Morgan’ bio: Morgan’s website: Morgan’s Facebook: Morgan’s Instagram: Morgan King’s YouTube: Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don’t miss an episode! . /episode/index/show/agentedge/id/11694080

Episode 32 - Julie Tran 09/27/2019

Episode 32 - Julie Tran Welcome to The Agent Edge: Episode 32! In this podcast episode, we are joined by Julie Tran, an agent out of our Irvine Office. With a background in property management and after working two part-time jobs at two different law firms, she figured she would get into real estate on the side. As a goal-driven individual with 3 kids to support, she has learned a lot about success, happiness, and family. Her positive, “whatever it takes” mentality and passion for service is what has helped her grow her successful business in just 5 years. In this show, you’ll learn about how Julie prepares for her listing presentations and why she thinks it is important to do research on everything from the client to the neighborhood beforehand. The Writing Edge To begin the show, Sam is joined by Melissa Kandel, Founder/Chief Executive Officer at Little Word Studio, for a new segment called The Writing Edge where Melissa will share best practices for writing copy, creating content, and storytelling. In this segment, you’ll learn how Melissa generates ideas for blog posts and why we need to change our perceptions of blogs. You’ll also learn how to use your blog as a resource and a tool for your clients and add value to each piece. Little Word Studio , , , , & . You'll also learn Why Julie’s first client and first transaction were unique but ultimately helped her to learn so much about the business How Julie approaches her business today and where she thinks the industry is headed Why this industry is all about relationships and how she continues to get repeat business How, as an introvert, her sense of responsibility overcomes her fear when she is developing her business or networking How Julie shows her value by adding personal touches, committing to attention to detail, and going above and beyond by knowing her specific client’s needs Links and resources mentioned in this episode Julie’s Bio: Julie’s Website: Julie’s Facebook: Julie’s Instagram: Thank you for joining us for another episode of The Agent Edge! We'd love to hear your feedback about this podcast. Leave us a note in the comment section below or leave a review on your favorite podcast player. Don’t miss an episode! . /episode/index/show/agentedge/id/11382122