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Emco Cal and its new strawberry variety
05/21/2025
Emco Cal and its new strawberry variety
In this new episode, Trevor Wells interviews Jose Jon García Allen, representative of , who is in Huelva, Spain a strategic place for the cultivation of strawberries. Ekland Marketing Co., better known as EMCO CAL, introduces competitive strawberry, blackberry, raspberry, blueberry and citrus varieties to growers around the world. A company with more than 40 years of experience working with nurseries, growers and traders in more than 70 countries. They talk about: The role of breeders and the evolving challenges faced by farmers. Innovations behind "Rose Pearl," the new strawberry variety showcased at Fruit Logistica. The future of white strawberries and the significance of agricultural plastics in their production. Insights into various berry varieties developed by EMCO CAL. For more information on this or any other topic related to agriculture, we invite you to visit our website or send us an email to .
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