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How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer
05/28/2025
How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer
How AI is Reshaping Customer Expectations & Driving Business Value with Sandy Iyer (General Manager, Data Science at Sportsbet) Join your hosts Emma Bromet and Kathryn Collier as they chat with Sandy Iyer, a leading data and analytics executive, currently General Manager of Data Science at Sportsbet. With a career spanning energy retail, financial services, and wagering, Sandy brings a wealth of experience to the conversation. In this insightful episode, Sandy discusses: The Evolving Customer Landscape: How AI has profoundly shifted customer expectations, moving beyond just quality to demand instant gratification, personalised experiences, and ethical brand practices. Practical AI for Business Value: Discover compelling examples of AI in action, from L'Oréal's virtual makeup try-ons to advanced sports analytics. Measuring AI's Impact: Sandy shares a unique five-dimensional framework for evaluating the effectiveness of AI and machine learning models, ensuring they deliver real business value and are trustworthy. Cutting Through the Hype: Learn best practices for businesses to maximise AI ROI, including the importance of an "AI-enabled business strategy" over a standalone "AI strategy," and how to move effectively from Proof of Concept (POC) to Proof of Value (POV) and production. Building Customer-Facing AI: Sandy offers critical advice for developing successful AI products, emphasising the importance of product-market fit, ROI pragmatism, and continuous experimentation. Tune in to gain valuable insights from one of Australia's top analytics leaders and understand how to navigate the rapidly evolving AI revolution.
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