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In this episode of the ALF Boss Podcast, I sit down with Holden Hayes, owner and operator of Lincolnshire Assisted Living in Clearwater, Florida.
09/01/2026
In this episode of the ALF Boss Podcast, I sit down with Holden Hayes, owner and operator of Lincolnshire Assisted Living in Clearwater, Florida.
What does it really take to buy an assisted living facility, turn it around, and build it into a successful operation? In this episode of the ALF Boss Podcast, I sit down with Holden Hayes, owner and operator of Lincolnshire Assisted Living in Clearwater, Florida. Holden shares his journey from real estate and student housing to purchasing an assisted living facility during one of the most challenging times imaginable—the middle of COVID. We get into the real-world challenges of operating an ALF: staffing, choosing the right residents, building a strong team, dealing with growing pains, staying involved as an owner, and learning when to say no to an admission that isn't the right fit. Holden also shares how his facility went from having empty rooms to being full—and why marketing still matters even when you don't have an empty bed. We talk about social media, Google Business Profile, community relationships, referrals, and why facility owners shouldn't get discouraged just because their posts aren't getting likes or comments. One of the biggest messages from this conversation: assisted living isn't a passive real estate investment. You're caring for people's lives, and owners need to understand the operation, the people, the compliance requirements, and the culture of their facility. If you own an ALF, are thinking about buying one, or are working toward opening your first facility, there are a lot of lessons in this conversation you can learn from. Guest: Holden Hayes Lincolnshire Assisted Living – Clearwater, Florida Hosted by: Pascal Bergeron, ALF Boss
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