The Extraordinary Business Book Club
Alison Jones, publisher and book coach, explores business books from both a writer's and a reader's perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.
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Episode 487 - Measuring Inclusion with Paolo Gaudiano
03/23/2026
Episode 487 - Measuring Inclusion with Paolo Gaudiano
'Inclusion is what you do and diversity is what you get.' Paolo Gaudiano's expertise ranges from rocket science through computational neuroscience to the really tough work: diversity, equity and inclusion in organizations. It's not got any easier over the last couple of years, but it's not got any less important, either. Paolo simply points to the evidence: focusing on improving workplace experiences for all employees leads not only to happier people but also to better business outcomes. His book - Measuring Inclusion: Higher profits and happier people, without guesswork or backlash - was named International Business Book of the Year at the Business Book Awards in 2025. We also talk about the power and perils of language, the concept of 'gateway words', and the importance of recognizing that the words that work for you might not work for others...
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Episode 486 - Going All In at the London Book Fair
03/16/2026
Episode 486 - Going All In at the London Book Fair
'If you're into it, read into it.' Fresh (sic) from the London Book Fair, this week's episode brings together perspectives from across the industry on the National Year of Reading campaign. Does reading even still matter? [Spoiler alert: it matters more than ever!] And how can we - as an industry and as individuals - encourage people to do more of it, given all the competing demands on their attention? As well as finding out what's happening in the industry, learn how you can join the movement to make reading a more intentional, joyful part of your everyday life, and I'm not just talking about business books. Your attention is under siege like never before - reading is a radical act of resistance, as well as a practice of self-development, a powerful way of supporting your wellbeing and the best route to becoming a better writer.
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Episode 485 - People Glue with Helen Beedham
03/09/2026
Episode 485 - People Glue with Helen Beedham
‘If you love somebody, set them free,’ advised Sting back in 1985. Little did he know he was setting out a core principle of leadership for the 21st century. It’s the big idea behind award-winning author Helen Beedham’s second book People Glue: Hold on to your best people by setting them free, which leans into that paradox with rather more by way of helpful detail than the Police front man ever provided. Through rigorous research and conversations with top CEOs she has identified four key freedoms that top talent most values, and also the anti-freedom forces that most frequently prompt them to walk out of the organizational door. We also talk about what it means to write a second book – why WOULD you put yourself through that again? And what might you do differently second time around?
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Episode 484 - Hope is a Strategy with Ian Pettigrew
03/02/2026
Episode 484 - Hope is a Strategy with Ian Pettigrew
‘We don’t understand much about hope, and yet people are crying out for it from leaders.’ If you ever hear someone dismissively say ‘hope is not a strategy’, be sure to introduce them to Ian Pettigrew, author of Hope is a Strategy. He will disabuse them of the idea that hope is simply wishful thinking and introduce them to a more muscular, active concept: hope that can be – MUST be – wielded with rigour and realism. In Ian’s book (quite literally), hope isn’t rainbows and unicorns; if it is, you don’t get away with that twice. Neither is it about ignoring reality until something good happens. Strategic hope is gritty and demanding, but it’s also the most powerful force in the world for both personal and organizational transformation. We also talk about the practicalities of applying this theory of hope to the business of writing a book, both the inner game and the getting of the words onto the page. So if you’re feeling a bit hopeless about your own project, this is for you.
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Episode 483 - Relentless with Chris Lovett
02/23/2026
Episode 483 - Relentless with Chris Lovett
'O nce you know that you can't do it all, it becomes a little bit easier.' Why do so many of us feel like we’re drowning in endless demands and to-do lists, at work and at home? Why, when we have so many smart productivity tools, is it so damn hard to get the important things done? If you relate, I’d like to introduce you to Chris Lovett. Because HE can introduce you to the genius idea of ‘strategic laziness’, and also explain how an author with no time can write a book perfectly designed to be read by people with no time. If you’re looking for the antidote to hustle culture, if you’re ready to face the fact that you will NEVER get to the bottom of your to-do list and if you fancy embracing tiny acts of rebellion to stem the relentlessness, this is for you.
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Episode 482 - Giving writers a voice with Kevin Anderson
02/16/2026
Episode 482 - Giving writers a voice with Kevin Anderson
‘The crux of our whole business is just really finding talented people to help others do what they can't do themselves as well.’ Kevin Anderson never planned to become CEO of one of the biggest editorial agencies in the world, but that’s where his knack for seeing opportunities in a fast-changing industry together with the guts to take them has landed him. In this episode, we talk about how publishing professionals can support authors at every stage – from clarifying the concept through writing the manuscript to securing the right deal (and we note that ‘the right deal’ means different things to different authors.) From the impact of AI on writing and piracy to top tips for writing business books, the enduring appeal of long-form nonfiction to the plethora of publishing options open to authors today, it’s packed with insights and advice for aspiring authors. Don’t wait until you’ve written your manuscript to listen to this!
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Episode 481 - Social anxiety at work with Becky Westwood
02/09/2026
Episode 481 - Social anxiety at work with Becky Westwood
"Love feedback, hate feedback, feel sort of somewhere in the middle, it still creates this sense of anxiety for everyone around." Organizational psychologist Becky Westwood is an expert in social anxiety at work. And that gives her a unique persepctive on the situation guaranteed to created anxiety in ALL of us: giving and receiving feedback. In her book Can I Offer You Something? Expert Ways to Overcome the Horrors of Organizational Feedback, she invites us to reject the grim reality of most workplace feedback processes and return to the original sense of the word: nourishment. It's refreshingly human, and might just save you some lost sleep, not to mention relationships. This book was named Short Business Book of the Year, and we talk about what length is the right length for a book, and how the answers come as you write, not before you start. So start.
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Episode 480 - Under pressure
02/02/2026
Episode 480 - Under pressure
“We need to think carefully about whether it's going to be the kind of pressure that creates energy and joy and diamond-style transformation, or the sort that sucks the air out of the room and makes things buckle and break.” Pressure is the new normal - in life, at work, in leadership, and also in writing. Other people put pressure on us, we put pressure on ourselves, we put pressure on other people... This Best Bits episode explores how we deal with that, and also whether it's possible to use it well, and to find some joy in it. (Spoiler alert: it is.) Hear from: Henry King on becoming 'change native' David Sinkinson on how to enjoy pressure in the moment George Walkley on turning negative feedback into fuel for progress Dominic Colenso on the transformative power of career meltdown John Amaechi on curating your own power and the discipline of writing Zoe Arden on the pressure to do justice to others in your writing Catherine Xiang on the pressures you don't even know are there. Pressure is inevitable, how we respond is down to us.
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Episode 479 - Startup Different with David Sinkinson
01/26/2026
Episode 479 - Startup Different with David Sinkinson
' An author might be thinking, I can't wait till the book is out on a bookshelf... I would suggest focus on the experience of the writing and the pleasure of actually writing the book and the satisfaction you're going to get in doing that.' David Sinkinson, SaaS entrepreneur, podcaster, and co-author of Startup Different (all of this done in partnership with his brother, Chris) is a big fan of business books. On long commute after long commute they taught him pretty much everything he needed to know to start and succeed with his own business, and one of the reasons he wrote his own book was a desire to pay that back. One of the ways he does that is by rejecting the easy myths: he's open about the doubt, the missteps and the WFIO moments (you'll have to listen) along the way, and along with the practical wisdom addresses the emotional weight of building a business, what he describes as 'baked-in empathy'. Having read a lot of business books is a great start when you're writing a business book, but nothing is ever going to make this easy. David has some great advice for anyone taking the job on (especially in partnership with a fellow author), and draws out the parallel with entrepreneurship: it's hard, you're constantly doubting yourself, but if you can let yourself appreciate the process while you're in it rather than obsessing about the outcome, you might just find it's one of the most grittily joyful experiences of your life.
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Episode 478 - Bridging the Gap with Catherine Xiang
01/19/2026
Episode 478 - Bridging the Gap with Catherine Xiang
'I think that flow is quite important. It's almost like a cultural logic.' Intercultural communication is always complex, but for Western leaders seeking to build relationships as a way in to the mighty Chinese market, it's particularly tricky. From seating plans to changing job titles to how to ask for a solution to a problem, there are very different assumptions and unspoken rules. Which is why Catherine Xiang, UK Director for LSE's Confucius Institute for Business, wrote Bridging the Gap: An introduction to intercultural communication with China, named Specialist Business Book of the Year. It's tricky enough when everyone is speaking English, but if you're learning Mandarin, it gets even trickier: get the stress on a word wrong and you could easily proposition someone by mistake! For writers with an eye to the global market, there's a deeper significance too: not only language and metaphor but even the way the book opens or an argument is structured can embody a particular cultural bias. Practical strategies and a thoughtful perspective on how to build genuine, effective cross-cultural relationships, at the meeting table and on the page.
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Episode 477 - Autonomous with Henry King
01/12/2026
Episode 477 - Autonomous with Henry King
'Our businesses have been designed for us by us, for humans by humans, and that's what the big change is now.' What's the real promise and transformative power of AI in business? In their new book Autonomous: Why the fittest businesses embrace AI-first strategies in digital labor, Henry King and his co-author Vala Afshar make the case that organizational design will be transformed by agentic AI, with intelligent agents and humans collaborating seamlessly. It's an empowering vision: just as autonomous vehicles will democratize and expand humans' ability to move around, they argue that AI can augment and democratize our creativity and effectiveness. And Henry talks me through their ecosystem of iterative idea development, including the use of AI to challenge and expand those ideas, and offers super-practical advice for other writers in this space. If you're here for the intersection of cutting-edge technology, business strategy, the future of work and writing, this episode is very much here for you.
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Episode 476 - A New Year invitation: explore more
01/05/2026
Episode 476 - A New Year invitation: explore more
'You have a choice about how you put content out into the world in 2026, and that choice isn’t just a business choice, it’s about who you are and what’s important to you.' It's the time of year when we traditionally think about the changes we want to make in our lives to help us become the people we want to be. In 2026, I think we also need to think about what we want to KEEP doing for ourselves, even though AI tools might be able to do those things more quickly and easily. Writing is a great example. From exploratory writing - early-stage, messy, private thinking-onto-the-page - to social media posts to writing a book, embracing the messiness and the hard yards is what will set you apart, personally and professionally. Get out of your comfort zone and lean into writing that sparks genuine connection, builds trust and results in words worth reading. Because if you delegate your writing now, you're delegating you might just find you're delegating your thinking in the future.
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Episode 475 - A Christmas pause
12/22/2025
Episode 475 - A Christmas pause
'Christmas is so many things, but it is also quite simply a moment of pause between the year that's ending and the year ahead. And as every writer knows, pauses can be extraordinarily powerful.' It may be the most wonderful time of the year, but Christmas is also very often a hot mess of busy-ness, stress and tricky relationships. So in these few days as the excitement/expectations build, here's an invitation to press pause, just for a few minutes, and try something a little different. Because Christmas - together with the odd days of Twixmas that follow ahead of the new year - is a great opportunity to press pause just for a few minutes. And sometimes, that the gift we REALLY needed.
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Episode 474 - It's Not Magic with John Amaechi
12/15/2025
Episode 474 - It's Not Magic with John Amaechi
'Almost every experience that I have is a story that I'm going to tell.' We often think of great leadership as ‘magic,’ but the truth is that's a convenient excuse. Great leaders aren't born that way - they become great by leaning in to what John Amaechi describes as ' a very boring set of skills and a huge amount of personal effort'. John's own background in the NBA showed him that the most extraordinary athletic achievements are the result of dull, consistent, mundane practice. That makes greatness accessible - though not necessarily easy - for anyone who chooses it. One of the most fundamental skills of leadership is storytelling, and John is a master at turning the raw material of daily experience into stories that connect, challenge and inspire. He has a model of storytelling that I guarantee you'll never forget. And why turn stories into books? Because books force the 'so what?' question. And that changes everything.
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Episode 473 - Story-Centred Leadership with Zoë Arden
12/08/2025
Episode 473 - Story-Centred Leadership with Zoë Arden
'The research shows that it's stories that are the most powerful mobilizers of change.' What does 'story' mean to you? Zoe Arden asked that question of more than 100 people, beginning her research, as she encourages us all to begin our stories, by listening first. Leaders have at their disposal more facts and data than ever before, but the research and our lived experience confirms that facts and data are not what we need to catalyse real change. Our brains are wired in such a way that only stories have the power to mobilise us into action - they are, in Zoë's words, both levers of connection and levers of change, so understanding how they work is vital for any leader who wants to gets stuff done. But stories aren't just for telling, they're for living - and we need to make choices about the stories we tell ourselves, more or less consciously, just as much as the ones we craft for others. Zoë's own story of finding her voice as a writer amongst the many voices of her interviewees will be invaluable if you're drowning in reseach, and her remarkable journey to publication might just be the inspiration you need to get started...
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Episode 472 - Cut-Through with Dominic Colenso
12/01/2025
Episode 472 - Cut-Through with Dominic Colenso
'When you read a book... it's like when you watch a TV show or go to the theatre; you don't think about all of the work that went in behind the scenes.' I don't know about you, but I couldn't claim any of the following distinctions before I turned 26: flying a spaceship, losing a million dollars, being fired by Simon Cowell or dodging paparazzi. Dominic Colenso, author of Cut-Through, ticked off all of these in the course of his acting career. Life is a little calmer now that he's discovered how his acting skills could translate into a unique framework for effective business communication, helping leaders and teams pitch and present with impact. It turns out that rehearsing for a stage role has many parallels with preparing a business pitch, and even with writing a business book - not just delivering a message, but discovering the purpose, distilling the essence, drilling and debriefing repeatedly to get feedback on and refine the text. And if you've been making excuses as to why now isn't the right time to get started, prepare to have them blown away...
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Episode 471 - AI in publishing with George Walkley
11/24/2025
Episode 471 - AI in publishing with George Walkley
' This technology isn't going to go away. We need to figure out what role it has.' George Walkley is a legend in the publishing world. Over the last three decades, and particularly at Hachette, he has not only witnessed but helped shape the digital transformation of the industry, and these days he's focused on how publishers respond to the challenges and opportunities of AI. While the book itself has proved remarkably resilient as a technology, technology has transformed the ways in which they are written, discovered, read and published. What are the ethical and practical considerations of AI for publishers, authors and readers? And what does all that mean for George himself as he writes and considers how to publish his OWN book? Essential listening for anyone curious about where publishing is going, and the implications for authors, plus top tips on building an audience through writing an unmissable newsletter.
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Episode 470 - The emotional labour of writing a book
11/17/2025
Episode 470 - The emotional labour of writing a book
When we talk about writing business books, we usually focus on concepts, models, clarity, structure, impact. But alongside the head work is a whole invisible heap of emotional labour: behind every sentence lies a secret history of fear, doubt, frustration and occasionally joy. In this Best Bits episode, we're bringing that emotional undercurrent front and centre. Because writing a business book, just like starting a business, isn’t simply an intellectual exercise. There's a profound inner journey behind every book, from the creative spark of the idea, so often born of frustration, through the gritty, vulnerable, exhausting middle, the stress of overwhelm and deadlines and the courage it takes to complete, and throughout it all, the unexpected moments of joy. Writing a book is a whole-brain, whole-person exercise, and these conversations prove it. Hear from: Eleanor Tweddell on turning anger and confusion into the first steps of the writing journey. Parul Bavishi on accepting fear as part of the process and showing up anyway. Rachel Fairley and Sarah Robb on building trust and joy through collaboration. Alice Driscoll and Louise van Haarst on navigating difficult moments with curiosity and respect. Tomas Chamorro-Premuzic on the three moments of joy (and the many hours of masochism). Maria Franzoni on falling out of love with you book (and then back in again). James Spackman on making choices guided by pride, joy and connection. Sally Percy on overcoming overwhelm. The work is real - but the good news is you don't have to do this alone.
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Episode 469 - Rebrand Right with Rachel Fairley & Sarah Robb
11/10/2025
Episode 469 - Rebrand Right with Rachel Fairley & Sarah Robb
'If you haven't diagnosed where the problem lies in the first place, how do you know which lever to pull?' If your idea of a rebrand is a new colour palette and an updated logo, think again. Too often, superficial design changes don't just fail to deliver growth, they actively damage the brands they were intended to bolster. Rachel Fairley and Sarah Robb have helped some of the world's biggest companies refresh their brands from the inside out. They argue that rebranding is more a strategic undertaking than a design project, and it's definitely NOT something that should be driven by a new leader's ego. This is a conversation for anyone invested in understanding the deeper mechanics of making a brand work over the long term, but also for anyone who wants to write a book that makes a real difference for its readers.
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Episode 468 - Another Door with Eleanor Tweddell
11/03/2025
Episode 468 - Another Door with Eleanor Tweddell
’That's all we've got as well in this age of AI… we have to put heart and soul into what we create.’ When someone cheerfully tells you that when one door closes another door opens in the midst of the rawness of redundancy, you’d be forgiven for wanting to punch them. Eleanor Tweddell certainly did. But then she made a conscious decision to ‘lean in’ to the idea of another door. It turns out that opportunity is often disguised as messy chaos – it’s all about how you choose to view it. Eleanor shares how her ‘Another Door’ blog, podcast and book came about – the idea that wouldn’t leave her alone, the conversations that moved it forward and the creative process that begins – like all good things – with a whiteboard and is so very, very different from the polished, orderly approach of her corporate comms background. This is a conversation about what it means to be human in the act of creation, and to seek out connection before your ideas feel ready to share. It’s about jealousy and comparisonitis and courage and designing for your reader, and it might just be the best thing you hear this week.
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Episode 467 - Smart Conflict with Alice Driscoll & Louise van Haarst
10/27/2025
Episode 467 - Smart Conflict with Alice Driscoll & Louise van Haarst
'The absence of healthy conflict is a large part of why people will leave jobs, because it's not where the growth happens.' How do you feel about hard conversations at work? Our approaches to conflict are often less than smart. Whether your tendency is towards avoidance or aggression, unless you're actively rejecting 'enforced harmony' for an environment in which people are able to disagree well, you're not getting the best out of your individuals or your organization. (Plus, given that most people are so bad at it, mastering hard conversations is the ultimate leadership edge.) Alice Driscoll and Louise van Haarst, co-authors of Smart Conflict: How to Have Hard Conversations at Work, are experts at diagnosing the wide range of conflict styles and helping leaders make better decisions about how they adjust their approach for the situation and the person in front of them. But could they walk the talk when it came to the ultimate stress test: writing a book together for the first time? Spoiler alert: yes. But what they discovered in the process will be gold to anyone considering a co-authored project.
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Episode 466 - Behind the scenes at the Frankfurt Book Fair
10/20/2025
Episode 466 - Behind the scenes at the Frankfurt Book Fair
Fresh (if you can call it that) from the Frankfurter Buchmesse 2025, I'm here this week with a candid look at what we and other publishers were talking about over those three hectic days - global sales, routes to market, Amazon and its new algorithm, AI, digital library platforms, translation rights and the evolution of metadata - and what all of that means for authors. Plus why I HAD to go and have a good time each night - publishing runs on ideas, caffeine and relationships, and the Frankfurt Book Fair delivers all of these in spades.
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Episode 465 - Don't Be Yourself with Tomas Chamorro-Premuzic
10/13/2025
Episode 465 - Don't Be Yourself with Tomas Chamorro-Premuzic
'At some point, the right to be you ends and your obligation to others begins.' 'Just be yourself.' It's the most uncontroversial advice in the world, right? Wrong, says Tomas Chamorro-Premuzic. He's a man who likes to pick fights with universally accepted truths, because of course they're almost always more nuanced than we like to think. In his new book Don't Be Yourself, he points out that unfiltered authenticity is a privilege reserved for the powerful, and it's not just selfish and a terrible career move for the rest of us but also limits our potential - because we grow by exploring our future possible selves, not just repeating who we've always been. He's also a man with a nuanced opinion of writing: simultaneously 'the best way of... actually organizing your thoughts' and 'a lonely, slow, and occasionally masochistic pursuit, like knitting, except with more existential dread and less wool.' I think we can all relate to this.
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Episode 464 - Writing and community with Parul Bavishi
10/06/2025
Episode 464 - Writing and community with Parul Bavishi
'At the lowest end of what a business book could be is, yes, it's a calling card... [But] what if your book was transformational?' Parul Bavishi - editor, former literary scout, co-founder of the London Writers' Salon and host of the Writers' Hour podcast - knows something about the realities of writing and the power of creative community. Writing can be a lonely business, but in the LWS's regular 'Writers' Hour' Parul has seen the extraordinary power of 'body doubling' - simply watching others write can be all the encouragement and support a writer needs to get unstuck. And there are even more potent aspects of community such as accountability and critique that can take your writing to the next level. We also talk about the genius that is the five-minute outline, the agony that is finishing and shipping a book, and how to ensure that your nonfiction book clearly sets out (and fulfils) a promise of transformation to the reader. Because if you're going to put all that time and emotional labour into writing a book, you might as well make it one that changes people's lives.
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Ep 463 - Getting booked as a speaker with Maria Franzoni
09/29/2025
Ep 463 - Getting booked as a speaker with Maria Franzoni
' Nobody cares about you until you show that you understand their problem, their situation, and you care about them.' As a former international speaker bureau owner, Maria Franzoni knows exactly what it takes to become a highly sought-after (and well-paid) speaker. In this week’s conversation, she reveals what speaker bookers are really looking for, and you might be surprised to discover that how well you speak is only one factor in her brilliant Bookability Formula. We talk about the interplay and overlap between being a speaker and being an author, and the way in which books support speaking so beautifully, and vice versa. (But it has to be the right book - Maria spent months of her life writing the wrong one so you don’t have to.) If you want to land more speaking gigs, if you’re not afraid to hear what that takes, and if you want to write the right book to support all of that, you probably shouldn’t miss this.
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Episode 462 - Perfecting your pitch with James Spackman
09/22/2025
Episode 462 - Perfecting your pitch with James Spackman
'You need to kind of kick off this persuasive chain reaction and enlist people to the cause of your book.' In the book trade, James Spackman is known as 'The Pitch Doctor'. From an illustrious start to his career in the post room at Bloomsbury to sales, marketing and agency roles at Hachette, Osprey and now The bks Agency, his passion has always been to communicate a passion for books. As he explains, the success of a book depends in large part of a 'chain of enthusiasm' that has to begin with the author and ultimately - hopefully - reaches the reader through a complex ecosystem of agents, editors, sales reps, marketers and booksellers. This is the art of the pitch, and because it ends with the reader, that's where the crafting of it must begin too. In this week's conversation we discuss the fact that publishing is 'a business of persuasion rather than a meritocracy of texts', and what that means for authors. We also talk about the extraordinary route that James took to publish his own book, why measures of success are deeply personal, and why doing things your way is so damn rewarding.
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Episode 461 - The Disruptors with Sally Percy
09/15/2025
Episode 461 - The Disruptors with Sally Percy
When she started her first job reporting on farming, trying to work out how to move into interior design, Sally Percy had no idea she'd forge such an extraordinarily successful careeer as a business journalist and author. But the lessons she learned in her earliest days - how to write so a five-year-old child could understand, how to write to word count, the sanctity of deadlines, and perhaps most importantly how to ask questions without embarrassment - have stood her in good stead. That kind of unashamed questioning is a trait also shared by many of the leaders she interviewed for her latest book 'The Disruptors', shortlisted for the Business Book Awards. In this conversation she shares her hard-won lessons for writers, and also reflects on how business and business writing has changed over recent years and where the opportunities for those writing in the space can be found.
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Episode 460 - Shaking things up
09/08/2025
Episode 460 - Shaking things up
People who write business books - at least, business books worth reading - tend to think a little differently. This ‘Best Bits’ episode features a formidable line-up of disruptors, each of whom brings a very personal toolkit for unsettling the status quo, in work and in life. Challenging the system often starts by asking awkward questions and you'll find lots of those here. What you WON'T find are excuses. Think you’re not creative or confident enough to be an author? This is for you. Listen, enjoy, but don’t expect to leave with your assumptions undisturbed. Hear from: Charlotte Otter on why we need new leaders (and how to get them); Hilary Cottam on reimagining work; Lesie Grandy on creative velocity; Mike Porteous on redefining confidence; Todd Sattersten on books - and publishing models - that turn things upside down; Jane Friedman on why you should consider NOT writing a book; Georgia Kirke on how AI can help unleash the missing voices; Kerry Tottingham on how to launch a book differently. Let's keep shaking things up, brilliantly.
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Episode 459 - Beyond Belief with Mike Porteous
06/30/2025
Episode 459 - Beyond Belief with Mike Porteous
'I see confidence as something that's rooted in how we feel before any words, something which touches on sensations.' What do you think of when you think of sports coaching? Elite lean performance machines preparing to break records? Mike Porteous has competed and coached at elite level as a triathlete, but he believes that coaxing new swimmers from the shallow end is just as important an act of coaching as taking an elite to a new world Ironman time. His vision of coaching is centred on confidence - and all the messy, emotional reality that surrounds human ambition, at whatever scale. To allow people to go beyond what they believed themselves capable of - in sport and in life - the coach needs to build confidence in three directions: the athlete's confidence in their own ability, the athlete's confidence in the coach, and, crucially, the coach's confidence in themselves. There's an obvious parallel to the book-writing process, and the slow-burn confidence demanded of authors to grapple the uncertainty and believe that their message is worthwhile. If you're involved in coaching, in whatever capacity, and particularly if you're writing about it, this is for you.
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Episode 458 - Healing-Centred book launch with Kerry Tottingham
06/23/2025
Episode 458 - Healing-Centred book launch with Kerry Tottingham
"How do you want your book to make people feel? Start with the feeling and then work your way backwards." When you're all about creativity, social justice and empowering individuals to transform pain into positive action, how do you design a book launch that reflects that? Kerry Tottingham rejected the warm white wine option for a radically different book launch event to celebrate the launch of her new book 'Healing-Centred Transformation: Mend, tend and change the future'. This week's podcast is a behind-the-scenes look at how she did it, with insights and advice for anyone planning a book launch of their own.
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