All About That Action
Welcome to All About That Action, the podcast by Pod Shark Media, where business owners unlock the secrets to growth through strategic content creation. Every week, we dive into actionable tips and insights on social media management, podcasting for businesses, branding with photo and video, and content creation to help your company thrive. But it doesn’t stop there! On Fridays, we take you Beyond the Action with deep dives into the world of business—covering leadership, strategies, and everything in between. Whether you're a small business owner, entrepreneur, or marketing pro, this podcast is your go-to resource for scaling your brand and connecting authentically with your audience. Tune in, take notes, and take action!
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235:How Sharing Your Story Builds Trust and Grows Your Business
04/25/2025
235:How Sharing Your Story Builds Trust and Grows Your Business
In this episode, Ashley pulls back the curtain and shares her journey from a nervous first-time podcaster to a thriving digital business owner. If you’ve ever felt held back by fear, imposter syndrome, or the pressure to be perfect—this one’s for you. Ashley dives into the power of showing up authentically, embracing imperfection, and taking action—even when it’s scary. She reflects on launching her very first podcast (that she didn’t want anyone to hear), the surprising results from her first guest episode that brought in $42K in annual revenue, and how staying consistent online completely transformed her business and community. This episode is a must-listen for entrepreneurs, creators, and business owners ready to build trust, grow their audience, and step confidently into their story. 🎯 You’ll learn: Why authenticity is your biggest business advantage How to overcome fear and start before you’re ready What consistent content can do for your growth The 3 key things you must focus on in the digital space 👉 If you’ve ever wondered if people really want to hear your story—the answer is YES. And this episode will help you believe it. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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234: The Rise of Long-Form Content: How to Leverage It to Grow Your Business
04/22/2025
234: The Rise of Long-Form Content: How to Leverage It to Grow Your Business
Is your business ready to tap into the power of long-form content? In this episode of All About That Action, Ashley Whaley dives deep into why long-form content—like podcasts, YouTube videos, webinars, and blogs—is exploding in popularity and how it can drive major results for your brand. You’ll learn: What qualifies as long-form content (and why it matters) The real ROI of creating longer pieces of content How to repurpose one podcast episode into 100+ pieces of content The biggest benefits (and challenges) of integrating long-form content into your strategy How to create systems and processes that make content creation easier and more efficient Whether you’re a business owner looking to increase visibility, save time, or build deeper connections with your audience—this episode gives you the roadmap. Don’t just consume—create. Long-form is the future. Let’s get you ready. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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233:The Balance Myth: What Entrepreneurs Really Need to Thrive in 2025
04/18/2025
233:The Balance Myth: What Entrepreneurs Really Need to Thrive in 2025
You’ve heard it before: “You need balance to avoid burnout.” But what if that’s not true? In this episode, Avery challenges the popular narrative around mental health and entrepreneurship and offers a bold, no-fluff perspective on what it really takes to thrive. Learn how to replace balance with clarity, build discipline over comfort, and align your business with the season you’re in. No coddling — just raw insight for high-performing builders. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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232:How to Network Online in 2025: Social Media Strategies That Actually Work
04/15/2025
232:How to Network Online in 2025: Social Media Strategies That Actually Work
Tired of awkward networking events and surface-level DMs? In this episode, we’re breaking down exactly how to build real relationships online in 2025 — no sleazy pitches, no fake connections. Learn how to leverage Instagram, LinkedIn, private communities, and podcasts to expand your influence and attract opportunities. Whether you're growing your business or building your personal brand, this is your blueprint for intentional, high-impact digital networking. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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231: Level Up with Brand Content: Photos, Videos & Strategy
04/09/2025
231: Level Up with Brand Content: Photos, Videos & Strategy
Are you wondering if it’s the right time to invest in brand photos and brand videos? In this episode of All About That Action, host Avery Whaley breaks down when small businesses should prioritize a professional content shoot and how to use visuals to connect with your ideal clients. Avery explains the difference between brand photos vs. headshots, why knowing your business’s story is crucial before booking a shoot, and how behind-the-scenes content can help grow trust with your audience. Whether you’re updating your website, refreshing your social media feed, or showing off your process, this episode provides actionable tips for using branded content to boost your business. Plus, learn how to ensure your brand visuals evolve with your message and audience. If you’re ready to invest in content that truly moves the needle, this episode is for you! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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230: How Two Women Built a Purpose-Driven Networking Group That’s Changing the PNW Business Scene
04/04/2025
230: How Two Women Built a Purpose-Driven Networking Group That’s Changing the PNW Business Scene
What happens when two entrepreneurial women follow their instincts, lean into connection, and say yes to building something bigger than themselves? You get We Elevate PNW—a thriving, joy-filled community that’s redefining what business networking looks like. In this inspiring episode of All About That Action, host Ashley Whaley sits down with Lacy from Milano & Lace and Carrie from Ink & Mouse to talk about their powerful journey as co-founders of We Elevate. You’ll hear how an unexpected Instagram DM turned into a friendship, how their businesses evolved organically, and how they created a networking group focused more on real connection, friendship, and personal growth—not just business cards and elevator pitches. ✨ In this episode, you’ll discover: The origin stories behind Milano & Lace and Ink & Mouse How We Elevate was born from a group chat and exploded into a thriving PNW community Why faith, friendship, and shared values are the foundation of their success How real collaboration (not competition) fuels growth in small business Practical ways to take action, build community, and grow your business today Whether you’re a small business owner, creative entrepreneur, or just someone craving authentic connection—this episode will encourage you to reach out, take action, and find your people. 📍 Are you a woman-owned business in the PNW? Join the We Elevate movement: 📲 Follow the ladies on Instagram: 🔗 Connect with Ashley: | --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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229: How to Stay Consistent and Accountable in Your Marketing as a Small Business Owner
04/01/2025
229: How to Stay Consistent and Accountable in Your Marketing as a Small Business Owner
If you’ve ever felt like consistency is your biggest marketing struggle—you're not alone. In this episode of All About That Action: A Home Service Podcast, host Ashley Whaley gets real about the importance of consistency and accountability in marketing for small business owners. Inspired by a peaceful morning walk, Ashley dives into why most entrepreneurs know what to do but struggle with doing it consistently. She shares four simple and tactical strategies that you can implement today to build marketing momentum without burning out: ✔️ Define your clear goals and strong “why” ✔️ Choose where and how often to show up online ✔️ Create a realistic daily schedule that keeps you focused ✔️ Share your goals publicly to increase accountability Ashley also breaks down how successful businesses are keeping it simple with daily social media, weekly emails, monthly mailers, and quarterly events—and how you can do the same, no matter your marketing budget. If you’re ready to finally get consistent with your content and grow your business online, this episode is for you. 🔗 Connect with Ashley on Instagram: 📣 Need help staying accountable with your marketing? Learn more at --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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228: The 4-Day Workweek: Is It Possible for Your Business?
03/28/2025
228: The 4-Day Workweek: Is It Possible for Your Business?
🚀 Ever wondered if a 4-day workweek could work for your business? In this episode of All About That Action, host Ashley Whaley breaks down exactly how you can prioritize efficiency, implement flexible work hours, and build a schedule that gives you more freedom—without sacrificing productivity. Ashley shares insights inspired by Jenna Kutcher, Amy Porterfield, and BossBabe, as well as her own experience running a business while balancing family life. You'll learn: ✅ How to boost efficiency & productivity with time blocking and batching ✅ Why flexible work hours matter and how to make them work for you ✅ How to improve team collaboration and streamline communication ✅ Adjusting workloads & expectations to make a shorter workweek realistic ✅ How to test a 4-day workweek and measure the results If you’re craving more time, more freedom, and better balance in your business, this episode will help you make the shift without losing momentum. 🎧 Tune in now and start building a work schedule that works for YOU! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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227: How to Build Trust on Social Media: 3 Simple Strategies for Authentic Engagement
03/25/2025
227: How to Build Trust on Social Media: 3 Simple Strategies for Authentic Engagement
🚀 Want to create social media content that builds trust and attracts the right audience? In this episode of All About That Action, host Ashley Whaley breaks down three powerful ways to establish credibility, connect with your audience, and turn followers into loyal fans. Social media isn’t just about posting—it’s about showing up authentically, providing value, and engaging intentionally. Learn how to: ✅ Showcase transparency and authenticity to connect with your ideal audience ✅ Provide value through educational content that positions you as the go-to expert ✅ Engage actively and personally to build real relationships and community If you’re ready to create trust, attract aligned clients, and make social media work for your business, this episode is for you! 🎧 Tune in now and start building a brand that people trust! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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226: Turn Followers into Superfans
03/21/2025
226: Turn Followers into Superfans
Social media isn’t just about posting—it’s about creating real connections that lead to business growth. At Pod Shark Media, we believe that social media should be fun AND effective, and in this episode, I’m breaking down 5 engagement-boosting hacks to help you turn passive followers into an active, loyal community that actually converts. Here’s what you’ll take away: 🔥 How to spark conversations that keep your audience coming back 🔥 The power of interactive content (and how to use it in your Stories) 🔥 Why rewarding engagement leads to more DMs, comments, and shares 🔥 The secret to timing your posts for maximum visibility 🔥 How showing up as your authentic self builds trust and drives sales If you’re ready to ditch the crickets and start creating content that attracts, engages, and converts, this episode is for you. 🎧 Tune in now and let’s make social media your business’s biggest growth tool! -- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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225:7 Mindset Shifts to Unlock Success
03/18/2025
225:7 Mindset Shifts to Unlock Success
Are hidden mindset barriers keeping you stuck in your business? In this episode of All About That Action, host Ashley Whaley unpacks the mental roadblocks that hold entrepreneurs back and reveals how to shift your perspective for unstoppable momentum. Ashley shares 7 powerful mindset strategies to help you: ✔ Reframe limiting beliefs ✔ Create an environment for success ✔ Set clear priorities ✔ Leverage accountability to stay on track By implementing these small but impactful changes, you’ll learn how to overcome procrastination, boost productivity, and take action with confidence. If you've ever felt stuck, overwhelmed, or unsure of your next move, this episode is your blueprint for breaking free and moving forward. 🎧 Tune in now and take the first step toward your next breakthrough! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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224: How to Stay Consistent When Life Gets Busy
03/14/2025
224: How to Stay Consistent When Life Gets Busy
🚀 Struggling to stay consistent when life gets overwhelming? You’re not alone! In this episode of All About That Action, host Ashley Whaley shares five practical strategies to help you stay on track—even during the busiest seasons of life. From running a business to managing a household, staying organized and consistent is the key to long-term success. Ashley breaks down: ✅ Prioritizing and planning so you stay ahead of the chaos ✅ Automating and delegating to free up time and energy ✅ Setting realistic goals to avoid burnout ✅ Establishing routines that create stability and structure ✅ Staying connected to your vision to keep motivation high Whether you’re an entrepreneur, busy parent, or juggling multiple commitments, these productivity hacks will help you stay consistent, productive, and stress-free. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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223: Podcasting Like a Pro: How to Maximize Growth & Revenue
03/11/2025
223: Podcasting Like a Pro: How to Maximize Growth & Revenue
🚀 Want to turn your podcast into a powerful marketing machine? In this episode of All About That Action, host Ashley Whaley breaks down five simple and effective ways to leverage your podcast for massive business growth. Since 2020, Ashley and Avery have used podcasting as a key marketing tool—driving hundreds of thousands of dollars across multiple businesses. Now, she's sharing exactly how you can do the same! You'll learn: ✅ How to leverage guest appearances to tap into new audiences ✅ The power of strategic content marketing (repurpose your episodes into reels, shorts & more!) ✅ Why email marketing and podcasting are a perfect pair ✅ How to boost your podcast’s SEO for better discoverability ✅ The secret to cross-promotion and partnerships that bring in revenue If you're ready to transform your podcast into a lead-generating, revenue-driving powerhouse, this episode is for you. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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222: The Power of Video Podcasting: 5 Ways It Can Skyrocket Your Brand
03/07/2025
222: The Power of Video Podcasting: 5 Ways It Can Skyrocket Your Brand
Thinking about launching a podcast or already hosting one? If you're not using video podcasting, you're leaving massive opportunities on the table! In this episode, we break down the top five benefits of video podcasting that can help you amplify your reach, boost engagement, and streamline content creation. You'll learn: 🎥 How video podcasting builds trust and strengthens audience connections 📈 The SEO benefits that drive more visibility to your brand 🔄 How to repurpose video content for social media growth If you want to maximize your content and grow your business, video podcasting is the way forward. Hit play and start leveraging video today! 🚀 --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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221: How to Turn Social Media Into a Revenue-Generating Machine
03/04/2025
221: How to Turn Social Media Into a Revenue-Generating Machine
Can social media really drive revenue growth? Absolutely! In this episode, Ashley Whaley breaks down the exact strategies that led to a 159% revenue increase in just one year—using Instagram. You'll learn: ✔️ How to position your offers for maximum impact ✔️ The key marketing strategies that convert followers into paying clients ✔️ Five actionable tips to leverage Instagram for business growth Whether you're a small business owner, entrepreneur, or content creator, this episode will help you transform your social media presence into a revenue-generating machine. 🚀 Listen now and start making social media work for your bottom line! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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220: How to Handle Setbacks Like a Pro
02/28/2025
220: How to Handle Setbacks Like a Pro
Setbacks are a part of business, but how you handle them determines your success. In this episode of All About That Action, host Ashley Whaley breaks down five practical steps to overcome obstacles, stay resilient, and keep moving forward with confidence. 💡 What You’ll Learn in This Episode: ✔️ Stay Calm & Analyze the Situation – Avoid panic and approach setbacks with clarity. ✔️ Maintain Open Communication – How to keep clients, teams, and stakeholders informed. ✔️ Develop a Contingency Plan – Why having backup solutions can save time and stress. ✔️ Learn from the Experience – Turn failures into lessons that fuel future growth. ✔️ Stay Positive & Resilient – Mindset shifts to keep you focused and motivated. No matter your industry, setbacks will happen—but they don’t have to derail your progress. These five steps will help you navigate challenges with professionalism, maintain strong relationships, and position your business for long-term success. 🎧 Tune in now to learn how to handle setbacks like a pro! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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219: 5 Proven Strategies to Master Client Relationships & Grow Your Business
02/25/2025
219: 5 Proven Strategies to Master Client Relationships & Grow Your Business
Struggling to retain clients and grow your business? In this episode of All About That Action, host Ashley Whaley shares five powerful strategies to strengthen client relationships, increase retention, and boost long-term success. 💡 What You’ll Learn in This Episode: ✔️ Provide Exceptional Customer Service – Why delivering top-tier service keeps clients coming back. ✔️ Personalize Client Interactions – Learn how to tailor your communication to meet individual needs. ✔️ Prioritize Regular Communication – The importance of consistent check-ins and updates. ✔️ Ask for & Act on Feedback – How constructive feedback can transform your business. ✔️ Build Relationships Beyond Business – Strengthening trust through personal connections. Client relationships are the heartbeat of any thriving business. By implementing these strategies, you’ll create a loyal client base, drive more referrals, and establish your brand as a trusted leader in your industry. Whether you’re a service-based entrepreneur, coach, or small business owner, these actionable tips will help you build lasting relationships that fuel your success. 🎧 Tune in now to master client retention and grow your business the right way! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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218: How to Build a Personal Brand That Clients Can’t Ignore
02/21/2025
218: How to Build a Personal Brand That Clients Can’t Ignore
In today’s digital world, everyone is fighting for attention—but only a few truly stand out. So, how do you go from just another business owner to the go-to authority in your industry? In this episode of All About That Action, host Avery Whaley breaks down the three pillars of an unforgettable personal brand and how you can position yourself as the expert clients want to work with. You’ll learn: ✅ The biggest mistakes keeping business owners from standing out ✅ How to craft a personal brand that connects, converts, and commands attention ✅ Why your unique story is your greatest marketing asset ✅ The power of consistent messaging and content pillars ✅ How to become visible and build real connections that grow your brand PLUS: The secret to creating a signature offer or framework that makes your expertise undeniable. 💡 Want to build a personal brand that attracts dream clients? Listen now and take action! 📲 Share your takeaways on Instagram & tag 🚀 Need expert help growing your brand? Visit for free resources and support! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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217: How to Double Your Podcast Downloads (Without Paid Ads!)
02/18/2025
217: How to Double Your Podcast Downloads (Without Paid Ads!)
Struggling to grow your podcast? If you’ve ever put out an episode you knew was gold—only to check your stats and hear crickets—this episode of All About That Action is for you. Host Avery Whaley breaks down the exact steps to double your podcast downloads without relying on paid ads or crossing your fingers for algorithm luck. You’ll learn: ✅ Why your podcast isn’t growing (and how to fix it) ✅ The 3-step system to make your podcast searchable, shareable, and scalable ✅ How to optimize titles, descriptions, and content for maximum visibility ✅ The biggest promotion mistakes (and what to do instead) ✅ Growth hacks that nobody talks about—including guest swaps, podcast directories, and binge-worthy series If you’re serious about growing your podcast and turning listeners into loyal fans, this episode is a must-listen. 🎧 Tune in now & start scaling your downloads today! 📲 Share your takeaways on Instagram & tag 💡 Need expert help launching or growing your podcast? Visit for free resources and support! 🚀 --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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216: 4 Must-Have Tech Tools to Save Time & Streamline Your Business
02/14/2025
216: 4 Must-Have Tech Tools to Save Time & Streamline Your Business
Looking to save time and boost efficiency in your business? In this episode of All About That Action, host Ashley Whaley shares four essential tech tools every business owner should use to stay organized and stress-free. Learn how Slack improves team communication, QuickBooks simplifies finances, MailChimp/AWeber enhances email marketing, and LastPass keeps your passwords secure. Whether you're an entrepreneur, freelancer, or small business owner, these tools will help you work smarter, not harder. Tune in now! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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215: How to Create a Content Calendar in 30 Minutes: Templates, Batching & Strategy
02/11/2025
215: How to Create a Content Calendar in 30 Minutes: Templates, Batching & Strategy
Struggling to stay consistent on social media? In this episode of All About That Action, host Ashley Whaley breaks down how to create an efficient content calendar in just 30 minutes a week. Learn the power of batching, templates, and strategic planning to streamline your workflow and show up consistently online. Whether you're a business owner, content creator, or marketer, these actionable tips will save you time and boost engagement. Tune in now and start simplifying your content strategy! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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214: Scale Smarter: The Systems Every Business Needs to Grow
02/06/2025
214: Scale Smarter: The Systems Every Business Needs to Grow
Feeling overwhelmed by the endless moving parts in your business? Wish you had systems in place that made everything run smoother? This episode of All About That Action is your roadmap to building scalable systems that free up your time, boost efficiency, and make growth easier—not harder. Host Avery Whaley dives into: ✅ The 3 biggest signs you’ve outgrown your current way of doing business ✅ Why scaling without systems leads to burnout and stagnation ✅ The 3 core systems every business needs: client onboarding, task delegation, and marketing automation ✅ How to create SOPs that let your business run without you ✅ The key tools to automate, streamline, and optimize your workflows If you’re still wearing all the hats in your business, it’s time to stop working harder and start working smarter with systems that scale. 🎧 Listen now to take your business from chaos to streamlined success! 📲 Share your takeaways on Instagram & tag 💡 Want to build systems that grow with your business? Visit for free resources and expert guidance. 🚀 --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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213: Turn Your Podcast Into a Client-Attracting Machine
02/04/2025
213: Turn Your Podcast Into a Client-Attracting Machine
Want to turn your podcast into a lead-generating powerhouse? In this episode of All About That Action, host Avery Whaley breaks down how to use your podcast strategically to attract your ideal clients, build authority, and grow your business. If you've been treating your podcast like a fun side project instead of a marketing tool, it’s time to shift gears. Avery dives into: ✅ Why most business podcasts fail to get clients ✅ The #1 mistake podcasters make (and how to fix it) ✅ How to structure your podcast for client acquisition ✅ The power of guest interviews and strategic calls to action ✅ How to repurpose your podcast content for massive visibility Whether you're launching a podcast or looking to refine your strategy, this episode is packed with actionable insights to help you turn listeners into leads. 🎧 Listen now and start using your podcast as a client magnet! 💡 Want help launching your podcast? Check out for free resources, downloads, and our upcoming 6-week podcast launch cohort. 🚀 ---- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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212: Fail Forward: How to Turn Setbacks into Success
01/31/2025
212: Fail Forward: How to Turn Setbacks into Success
Failure—it’s the one thing every business owner fears, yet it’s also the key to massive growth. In this episode of All About That Action, host Ashley Whaley dives into the mindset shift you need to embrace failure as a stepping stone to success. Inspired by The Greatness Mindset by Lewis Howes and Failing Forward by John Maxwell, Ashley shares five powerful strategies to help you reframe failure, create a culture of resilience, and use setbacks as fuel for future wins. You'll learn: ✅ How to turn failure into valuable feedback ✅ The power of a ‘fail forward’ culture in business ✅ Why reflection is crucial for growth ✅ How to use failures as teaching moments ✅ How small risks build resilience and confidence If you’ve ever let failure hold you back, this episode will give you the mindset shift you need to move forward with confidence. Don’t forget to subscribe and leave a review! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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211: From Corporate to Transformative Wellness: Michelle Harrell’s Journey
01/28/2025
211: From Corporate to Transformative Wellness: Michelle Harrell’s Journey
In this episode of All About That Action, Ashley Whaley sits down with Michelle Harrell, the visionary behind Purple City Experience and Tree of Life Facilitation Services. Michelle shares her inspiring journey from corporate life to creating wellness spaces and launching her podcast, Beyond the Dose. Discover the story behind Purple City, a peaceful yurt retreat in Portland designed to help guests unplug and reconnect, and learn about Michelle’s work with psilocybin facilitation through Tree of Life, where she guides clients on transformative mental health and wellness journeys. Michelle dives deep into how psilocybin changed her life, its potential for healing, and why integrating mental health, faith, and community is at the core of her mission. Plus, don’t miss her powerful advice for business owners: surrender and trust the process. Connect with Michelle: 🌟 Follow Purple City Experience: 🌟 Explore Tree of Life Facilitation: 🌟 Tune in to Beyond the Dose, launching January 30th, on all major podcast platforms. Don’t forget to subscribe and share this episode with someone who needs inspiration today! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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210: Breaking Through Mental Blocks: A Tactical Guide for Business Owners
01/24/2025
210: Breaking Through Mental Blocks: A Tactical Guide for Business Owners
Are mental blocks holding you back in your business? In this episode of All About That Action, host Ashley Whaley dives into one of her favorite topics—mindset—and shares a practical, step-by-step guide to help business owners overcome mental barriers. From reframing your mindset to leveraging accountability, Ashley offers 7 actionable strategies to help you take control, boost productivity, and show up as your best self. Discover how small micro-actions, a change in environment, clear priorities, and mindfulness can unlock your potential and keep you moving forward. Whether you’re stuck on an overwhelming task or struggling with daily challenges, this episode serves as your roadmap to break through and thrive. Tune in and start taking action today! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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209: Social Media Engagement Hacks: How to Build a Community That Converts
01/21/2025
209: Social Media Engagement Hacks: How to Build a Community That Converts
Social media should be fun, and at Pod Shark Media, we’re all about helping you enjoy the process while getting results. In this episode, I’m sharing 5 actionable hacks to spark conversations, create connection, and build a community that drives sales and growth for your business. Here’s what you’ll learn: ✨ How to start conversations, not monologues. ✨ The best ways to use interactive content in your stories. ✨ Why rewarding engagement leads to even more interaction. ✨ The importance of posting at the right time. ✨ How being your authentic self is your greatest asset. If you’ve been looking for ways to make your social media more engaging—and dare I say—FUN, this episode is for you. Let’s turn followers into a community that converts! 🎧 Tune in now and take your social game to the next level. -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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208:The Power of Delegation: How to Free Your Time, Reduce Stress, and Scale Your Business
01/17/2025
208:The Power of Delegation: How to Free Your Time, Reduce Stress, and Scale Your Business
In this episode of All About That Action, host Ashley Whaley dives into the transformative power of delegation for busy entrepreneurs. Learn how to identify tasks that drain your energy, compartmentalize responsibilities between business and personal life, and focus on high-impact activities that drive growth. Discover why delegation is a game-changer for reducing stress, preventing burnout, and operating in your zone of genius. Whether you're ready to hire a house cleaner, delegate bookkeeping, or outsource social media management, this episode is packed with actionable insights to help you work on your business, not just in it. Tune in to uncover how delegation can elevate your life and business! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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207: 5 Proven Tips to Make Your Brand Photos Stand Out and Elevate Your Social Media Game
01/14/2025
207: 5 Proven Tips to Make Your Brand Photos Stand Out and Elevate Your Social Media Game
In this episode of All About That Action, host Ashley Whaley dives into five actionable strategies to elevate your brand photography. Learn how to tell your brand story, incorporate your unique colors, and showcase authenticity while mastering creative angles and lighting. Whether you're a DIY enthusiast or working with a professional, these tips will help you create standout visuals that resonate with your audience. Plus, discover how to bring your environment into the spotlight for a truly authentic brand presence. Tune in and get ready to take action for your business growth! -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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206: 7 Steps to Launch Your Podcast: From Idea to Execution in 2025
01/10/2025
206: 7 Steps to Launch Your Podcast: From Idea to Execution in 2025
Ready to finally launch that podcast you've been dreaming about? In today’s episode, we walk you through the 7 essential steps to go from idea to execution and create a podcast that’s built to last: 1️⃣ Clarify Your Purpose: Understand the "why" behind your podcast to ensure consistency and longevity. 2️⃣ Plan Your Content: Map out your topics, decide on solo vs. interview episodes, and start with at least four episodes ready to go. 3️⃣ Invest in Equipment: Learn what gear you need (good, better, best options) without breaking the bank. 4️⃣ Choose a Hosting Platform: Distribute your podcast seamlessly across Spotify, Apple Podcasts, and more using platforms like Libsyn, Buzzsprout, or Anchor. 5️⃣ Create Branding and Marketing Assets: Design standout cover art and promotional content to build a recognizable brand. 6️⃣ Record, Edit, and Refine: Embrace progress over perfection with tools like GarageBand or Audacity, and batch episodes for a stress-free launch. 7️⃣ Launch and Promote: Build buzz with teasers, engage your network, and throw a virtual party to celebrate your podcast debut! 💡 Key Takeaway: Podcasting is a powerful tool for sharing your voice, building connections, and showcasing your expertise. These seven steps will help you launch confidently and set you on the path to success. 👉 Tune in now for actionable tips to turn your podcasting dreams into reality! 📌 Don’t forget to subscribe, rate, and share this episode with someone who’s ready to start their own podcast journey. -------- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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