All About That Action
Welcome to All About That Action, the podcast by Pod Shark Media, where business owners unlock the secrets to growth through strategic content creation. Every week, we dive into actionable tips and insights on social media management, podcasting for businesses, branding with photo and video, and content creation to help your company thrive. But it doesn’t stop there! On Fridays, we take you Beyond the Action with deep dives into the world of business—covering leadership, strategies, and everything in between. Whether you're a small business owner, entrepreneur, or marketing pro, this podcast is your go-to resource for scaling your brand and connecting authentically with your audience. Tune in, take notes, and take action!
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259: How to Show Up Boldly for Yourself and Your Business
09/12/2025
259: How to Show Up Boldly for Yourself and Your Business
Are you hiding your business, or yourself, from the world? In this episode, Ashley shares the powerful mindset shift that changed everything for Pod Shark Media: becoming her own biggest cheerleader. She gets real about the early messy days of building the business, the fear and discomfort of showing up online, and why betting on yourself is the ultimate growth strategy. Ashley walks you through how to show up consistently (even when it’s scary), why it’s okay to be imperfect, and how this energy attracts the right people, opportunities, and clients into your life. If you’ve been holding back on sharing your story, your offers, or your wins, this is your nudge to step into the spotlight and go all in. If this episode gave you the courage to show up, share it with a friend who needs to hear it too! Subscribe, leave us a review, and tag Ashley @ashleytwhaley so she can cheer you on as you take bold action in your business.
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258: How Adding ONE Offer Can Transform Your Business Revenue
09/05/2025
258: How Adding ONE Offer Can Transform Your Business Revenue
Are you doing everything right in your business? Clear on your messaging, ideal client, and offers, but still falling short of your revenue goals? In this episode, Ashley shares a behind-the-scenes story of how she and Avery unlocked a new level of growth by adding content shoots to their business model. You'll hear how this single decision not only generated more revenue but also deepened relationships with their clients and helped them show up more confidently online. If you’ve been feeling stuck or wondering what the next move is for your business, this episode will inspire you to explore creative ways to serve your clients at a higher level, and get paid well to do it. It’s time to take action and build momentum. Head over to and let’s create the social media strategy, content, and systems you need to grow your business.
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257: The Secret to Creating Consistent Content (Even When You’re Swamped)
08/29/2025
257: The Secret to Creating Consistent Content (Even When You’re Swamped)
Let’s be real—most business owners don’t have time to post on social every day. But inconsistent content = inconsistent revenue. In this episode of All About That Action, we reveal the secret to showing up consistently online—even if you’re juggling a million things. Here’s what you’ll learn: 🧠 How to shift your mindset from “I don’t have time” to “This is a priority” 📅 The batching method that saves hours and builds momentum 🎥 Why your content doesn’t have to be perfect to be powerful This isn’t about hustle—it’s about strategy. If you're tired of starting and stopping, this episode will help you stay visible, consistent, and in control. ✨ Ready to stop ghosting your audience and start showing up with purpose? Visit for done-for-you content that helps you stay consistent without doing it all yourself.
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256: Building Connection, Belonging, and Business with Tara Dunn
08/22/2025
256: Building Connection, Belonging, and Business with Tara Dunn
In this inspiring episode of All About That Action, host Ashley Whaley sits down with Tara Dunn, brand photographer, small business coach, and founder of Connect Belong. Tara shares her journey of relocating to Arizona and building intentional connections both online and in person. They discuss the power of community for entrepreneurs, how to lead with heart while growing a brand, and practical tips for creating meaningful relationships in business. Whether you’re a creative entrepreneur, a small business owner, or just someone who wants to find more authentic connection in the digital world—this episode will leave you feeling seen, inspired, and ready to take action. Connect with Tara: Website: Instagram: 👉 Learn more at podsharkmedia.com or DM us on Instagram @podsharkmedia.
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255: Is Your Inactive Instagram Costing You Clients? Here’s What to Do About It
08/15/2025
255: Is Your Inactive Instagram Costing You Clients? Here’s What to Do About It
You might think not posting on Instagram isn’t a big deal—but to your potential clients, it’s a red flag. In this episode of All About That Action, we break down why an inactive feed sends the message that your business is outdated, unavailable, or even closed. You’ll learn: 📉 How inconsistency on social media erodes trust 📱 The psychology behind a “digital storefront” ⚡ Quick fixes to make your feed active and relevant again If you want your business to stand out, attract ideal clients, and look legit online, this is your wake-up call. 🎯 Visit to get done-for-you content that keeps your brand active, professional, and in demand.
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254: How to Increase Your Monthly Recurring Revenue (MRR)
08/08/2025
254: How to Increase Your Monthly Recurring Revenue (MRR)
Struggling to grow your business sustainably? In this episode of All About That Action, we dive into practical, battle-tested ways to increase your Monthly Recurring Revenue (MRR)—without sacrificing your sanity or personal life. We cover: 💰 The mindset shift every service-based business owner needs 📈 The difference between scaling smart vs. scaling sloppy 🔁 How to productize your offers and build consistent income Whether you're stuck at $5K/month or eyeing your first $30K+ MRR milestone, this episode is packed with real talk and real strategy to help you get there. 🎧 Tune in if you’re ready to ditch the hustle hamster wheel and build a business that grows month after month—with margin.
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253: Too Busy to Post on Social Media? Here’s How to Stay Consistent Without Burning Out
08/01/2025
253: Too Busy to Post on Social Media? Here’s How to Stay Consistent Without Burning Out
Let’s face it—most business owners don’t have hours to spend planning, filming, and posting content every week. In this episode of All About That Action, we tackle the #1 excuse for not showing up online: “I’m just too busy.” You’ll learn real-world strategies to stay consistent on Instagram—even if your calendar is jam-packed. We break down: ✅ How to batch 2 weeks of content in 2 hours ✅ What to post when you have “nothing to say” ✅ When to outsource (and what to hand off first) Whether you’re running a one-person show or managing a small team, this episode gives you the clarity, systems, and confidence to stay visible without the stress. 🎯 Ready to stop ghosting your followers and start getting results? Press play. Let’s go. Done-For-You Content That Actually Converts Let us take social media off your plate—so you can focus on running your business. 👉
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252: Ready to Grow? Follow This 3-Step Strategy
07/25/2025
252: Ready to Grow? Follow This 3-Step Strategy
After nearly two decades in business, Ashley Whaley shares the honest truth about what it takes to build a business that fuels both growth and freedom. In this episode of All About That Action, she opens up about what’s finally working, how to create space for your family while scaling your business, and why peace and profit can absolutely coexist. If you're a purpose-driven entrepreneur craving more fulfillment, flexibility, and forward momentum—this one's for you. ✨ Ready to feel excited about your business again? Tune in, take notes, and start building your version of freedom. 👉 Learn more at or DM us on Instagram @podsharkmedia.
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251: How to Build Trust and Sell More Using Instagram Stories and Your Personal Brand
07/18/2025
251: How to Build Trust and Sell More Using Instagram Stories and Your Personal Brand
In this episode of All About That Action, Ashley Whaley dives into the real power behind Instagram and Facebook Stories — not just as a content feature, but as a relationship-builder. Inspired by insights from Jenna Kutcher’s Goal Digger Podcast and Donald Miller’s Building a StoryBrand, Ashley shares a fresh perspective on how stories (both social and personal) build trust, increase engagement, and become the foundation of an authentic marketing strategy. Tune in to learn: Why Stories may not grow your audience, but will deepen trust with the one you already have The #1 mistake marketers make when telling brand stories — and how to fix it Easy, low-effort ways to show up in Stories every day How to turn your personal journey into powerful, connection-driven content The “client-as-hero” mindset that transforms your marketing This is a must-listen for small business owners, content creators, and entrepreneurs looking to create meaningful relationships that drive results. 📲 DM @ashleytwhaley or @podsharkmedia and let us know how you're showing up in your stories this week! #instagrammarketing #socialmediatips #personalbranding #storytellinginmarketing #podsharkmedia
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250: A Step-by-Step Strategy to Bring Your Brand to Life
07/11/2025
250: A Step-by-Step Strategy to Bring Your Brand to Life
Are you a busy business owner sitting on a goldmine of content that’s never seen the light of day? Maybe you booked a brand shoot, captured amazing photos and videos… and then left them sitting in your phone, untouched. In this episode of All About That Action, Ashley Whaley shares a simple, powerful system to help you resurrect unused content and finally turn it into momentum for your business. Whether you’re a service-based entrepreneur, coach, or creative, this episode will help you build a strategy that works. You’ll learn: Why content sits unused—and how to change that The exact steps to organize, plan, and execute a content strategy How to define your content pillars and ideal client Why consistency beats perfection (and what to do if you’re not a content pro) Ashley also shares the real-life shift that happened when she handed her own content off to the Pod Shark Media team—and how that decision freed up her time and fueled her brand. If you’ve ever said, “I just don’t have time to post,” this one’s for you. 👉 Send this episode to a fellow entrepreneur who needs to hear it. And don’t forget to DM Ashley on Instagram with your biggest takeaway!
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249: Mid-Year Reset: 5 Ways to Refocus, Reignite & Crush Your 2025 Goals
07/04/2025
249: Mid-Year Reset: 5 Ways to Refocus, Reignite & Crush Your 2025 Goals
Feeling like the year is flying by? Whether you're on fire with your goals or wondering where the time went, this episode is your mid-year motivation boost. In today’s episode of All About That Action, Ashley Whaley shares 5 intentional ways to reset, realign, and refocus for the rest of 2025. From doing an honest audit of what’s working (and what’s not) to locking arms with the right people and making time for rest, you’ll walk away with a renewed sense of direction and momentum. ✨ What You’ll Learn: How to take inventory of your wins—and build on them Why reflection + delegation can unlock your next level Ways to find (and run with) the right business besties How to align your calendar with your actual priorities The underrated power of rest + margin for sustainable success This isn’t about perfection—it’s about progress. So if you're ready to finish the year strong, this episode is for you. Connect Belong: We Elevate: 👉 Tag a friend who needs this encouragement. 📩 DM @ashleytwhaley or @podsharkmedia to connect or get support!
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248: What’s Actually Working on Social Media Right Now (And What to Avoid)
06/27/2025
248: What’s Actually Working on Social Media Right Now (And What to Avoid)
Wondering why your social media isn’t bringing in leads—or how to turn it around? In this episode of All About That Action, Avery Whaley pulls back the curtain on what’s working for real businesses right now and what’s wasting your time. You’ll learn: Why frequency matters more than perfection What strategies are driving leads and revenue for clients today The mistakes you might be making that are costing you visibility This off-the-cuff, behind-the-scenes episode is packed with insights from real results at Pod Shark Media. If you’re a business owner trying to grow through social, you don’t want to miss this. 🎧 Press play, take notes, and take action. #socialmediastrategy #smallbusinessmarketing #contentmarketing #socialmediatips #growyourbusiness #podsharkmedia
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247: Why Most Business Podcasts Fail
06/20/2025
247: Why Most Business Podcasts Fail
Thinking of launching a podcast for your business? Or maybe you already have one—but it’s collecting dust? In this episode of All About That Action, Avery Whaley reveals the most common reasons business podcasts flop—and how to turn yours into a powerful marketing engine that actually prints money. You’ll discover: The mindset blocks that kill most podcasts before they start The #1 reason business owners give up on their show Simple shifts that help your podcast attract leads and build trust with your audience Whether you're just getting started or looking to revive your podcast, this episode will give you the clarity and tools you need to succeed. 🎧 Press play and tag a fellow business owner who needs to hear this! #podcastmarketing #businesspodcast #podcaststrategy #entrepreneurmindset #startapodcast #contentmarketing
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246: Nobody’s Coming to Save You—And That’s a Good Thing
06/13/2025
246: Nobody’s Coming to Save You—And That’s a Good Thing
Waiting for someone to rescue you? Here’s the wake-up call: nobody’s coming—and that’s exactly what makes you unstoppable. In this episode of All About That Action, Avery Whaley shares how taking full ownership of your life and business is the most empowering move you can make. Tune in to hear: Why accepting full responsibility leads to real freedom How victim mindset is silently killing your momentum What it means to step into your power as a leader and entrepreneur If you're ready to stop waiting and start building, this episode is for you. 👉 Hit play, share it with a fellow entrepreneur, and remember: you've got this. #radicalownership #entrepreneurmindset #selfleadership #businessgrowth #nobodyissavingyou #takeactionpodcast
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245: The Hidden Cost of Doing Everything Yourself
06/06/2025
245: The Hidden Cost of Doing Everything Yourself
Are you doing it all in your business—from social media and client service to admin and strategy? In this episode of All About That Action, host Avery Whaley unpacks the real cost of trying to do everything yourself. You’ll learn: Why solopreneur hustle is not a long-term strategy How delegating and creating SOPs can unlock serious growth The mindset traps that keep entrepreneurs stuck in burnout Whether you're a small business owner, creative entrepreneur, or growing agency, this episode will help you stop spinning your wheels and start scaling with intention. 👉 Subscribe now and share this with a fellow entrepreneur who needs to hear it. #entrepreneurmindset #businessgrowth #delegateandscale #smallbusinesslife #entrepreneurpodcast
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244: Why Your Business Isn’t Growing (And What to Do About It)
05/30/2025
244: Why Your Business Isn’t Growing (And What to Do About It)
Feeling stuck in your business growth? It’s not your strategy—it’s your mindset. In this episode of All About That Action, Avery Whaley dives deep into the real reason your business isn’t scaling: you’re stuck in consumer mode instead of creator mode. He unpacks why your business only grows as fast as you do, how to lead yourself before you lead others, and the small mindset shifts that create massive momentum. You’ll learn: Why scrolling is killing your growth (and what to do instead) How to identify and replace time-wasting habits The power of consistency, discomfort, and self-leadership Practical ways to reclaim your time and step into your CEO identity If you’re ready to trade excuses for execution and build a business that matches your ambition, this one’s for you. 🎯 Subscribe + Review if this episode hits home—and tag Avery on Instagram to share your biggest takeaway.
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243: Track, Delegate, Scale: The 3-Step Fix for Overwhelmed Business Owners
05/23/2025
243: Track, Delegate, Scale: The 3-Step Fix for Overwhelmed Business Owners
Are you constantly buried in your business and wondering why you can't get ahead? In this episode of All About That Action, Avery Whaley breaks down the critical difference between working in your business versus on it—and why failing to make that shift is the reason many entrepreneurs stay stuck. If you're wearing all the hats—sales, ops, admin, marketing—this episode is for you. Avery shares personal insights, a practical two-week tracking challenge, and mindset shifts you need to start delegating with confidence. Plus, learn how building systems and letting go of control can unlock serious time freedom and growth. Whether you’re a solo service provider or growing a team, this episode will challenge how you think about productivity, delegation, and what it really means to be a business owner. 🛠 Topics Covered: The difference between owning a business vs. owning a job How to identify what to delegate (and why) The uncomfortable but powerful process of letting go The mindset trap of “only I can do this” A practical system to reclaim your time and lead with clarity 🔗 Don’t forget to subscribe, leave a review, and share your biggest takeaway #entrepreneurmindset #scaleyourbusiness #delegatetoelevate #ceomindset #businessgrowthtips #smallbusinessowner #workonitnotinit #freedomthroughsystems #servicebusinesssuccess #allaboutthataction
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242: Why Long-Form Content Is Back & How It Can Explode Your Business in 2025
05/20/2025
242: Why Long-Form Content Is Back & How It Can Explode Your Business in 2025
In this episode of All About That Action, host Avery Whaley breaks down why long-form content is making a massive comeback — and how your business can harness it to build trust, boost visibility, and drive conversions in 2025. We’re not just talking longer Reels or 3-minute TikToks. We’re talking video podcasts, YouTube episodes, and storytelling content that actually moves people to buy, trust, and share. If you’ve been stuck in the cycle of lip-sync trends, 7-second B-rolls, and surface-level content, this episode is your wake-up call. Learn: Why short-form visibility isn’t enough anymore How long-form builds authority, loyalty, and actual leads What types of long-form content to create (even if you hate video) Why every business — from cleaning companies to coaches — needs a podcast The exact strategies we use at Pod Shark Media to create high-converting content machines for clients Short-form is how they find you. Long-form is how they remember you. 🎯 Ready to become unforgettable? Let’s build a brand that leads, not just scrolls. — 🦈 Want us to build your long-form content engine? → Visit → DM us on Instagram @podsharkmedia #podcastmarketing #longformcontent #contentstrategy2025 #brandbuilding #videomarketing #socialmediamarketing #smallbusinessgrowth #podcastlaunch #contentrepurposing #digitalmarketingtips
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241: Creativity Is Your Business Advantage
05/16/2025
241: Creativity Is Your Business Advantage
Think creativity is just for artists? Think again. In this powerful episode of All About That Action, host Avery Whaley breaks down why creativity is one of the most underrated assets in business—and how you can unlock it even if you don’t consider yourself a “creative type.” You’ll learn: 🎯 Why creativity is your competitive edge in an AI-saturated world 🎯 What’s secretly killing your flow (and how to fix it fast) 🎯 5 simple ways to tap into creativity on demand—even on a busy schedule 🎯 Why consuming too much content blocks your originality 🎯 How to structure your day to prioritize innovation and create breakthroughs Whether you're a business owner, coach, service provider, or content creator, this episode will show you how to stop treating creativity like a luxury and start using it as fuel for smarter growth, better marketing, and sustainable success. 💡 Ready to unlock your next big idea? ✅ Tag @podsharkmedia and share your biggest takeaway --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started. #creativeentrepreneur #businessmindset #unlockyourflow #ceomindset #scaleyourbusiness #createbeforeyouconsume #creativebusiness #podsharkmedia #allaboutthataction #contentcreatorlife
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240: Fix Your Hooks, Fix Your Views: 6 Proven Ways to Boost Video Performance on Social Media
05/13/2025
240: Fix Your Hooks, Fix Your Views: 6 Proven Ways to Boost Video Performance on Social Media
Struggling to get traction on your Instagram Reels, TikToks, or LinkedIn videos? It’s not the algorithm—it’s your hook. In this episode of All About That Action, host Avery Whaley reveals the real reason your social media videos aren’t performing and walks you through six powerful hook strategies that will immediately boost your scroll-stopping power. You’ll learn: 🎯 The 3-step Domino Formula that grabs attention fast 🎯 Why your first frame matters more than your voice 🎯 How to lead with outcomes, not intros 🎯 Simple ways to boost watch time with pattern interrupts 🎯 Why quantity (then quality) is still king 🎯 How to improve your hooks without sounding like everyone else Whether you're a small business owner, coach, or content creator, this episode is your crash course in building better video content that gets seen, saves time, and drives results. 📲 Want help with your content? DM @podsharkmedia for a free content audit or let us take over your social media so you can focus on what you do best. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started. #videomarketingtips #socialmediastrategy #hookwriting #scrollstoppingcontent #podsharkmedia #allaboutthataction #contentcreationtips #reelstrategy #shortformvideo #growonauthenticity
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239: Why Most Entrepreneurs Stay Stuck at 5-Figure Months (And How to Break Through)
05/09/2025
239: Why Most Entrepreneurs Stay Stuck at 5-Figure Months (And How to Break Through)
Are you stuck at $10K–$20K months and wondering why you can’t seem to break through to the next level? You’re not alone—and this episode is your roadmap out. In this episode of All About That Action, host Avery Whaley unpacks the invisible ceiling keeping most entrepreneurs plateaued and frustrated. From mindset shifts and pricing strategy to simplifying your offer and stepping into the CEO role, Avery breaks down 5 powerful moves you need to make to unlock scalable income. If you’re tired of working harder with the same results, this episode will show you how to shift your systems, support, and standards to finally reach your next income level—with less hustle and more clarity. 💡 Want to scale smarter, not harder? ✅ Screenshot this episode and tag @podsharkmedia ✅ Leave a review to help more entrepreneurs level up --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started. #scaleyourbusiness #5figuremonths #ceomindset #podsharkmedia #allaboutthataction #entrepreneurstrategy #workonitninit #delegateandscale #pricingforprofit #simplifytoscale
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238: Random Posts = Random Results
05/06/2025
238: Random Posts = Random Results
If your social media content feels like a guessing game—and your engagement shows it—this episode is for you. Host Avery Whaley breaks down a simple 3-part content strategy you can implement right away to stop posting randomly and start posting with purpose. You’ll learn how to rotate between Value, Proof, and Personality to attract attention, build trust, and deepen connection with your audience. Whether you’re posting once a week or want to ramp things up, this framework gives you structure, clarity, and momentum. 📲 Ready to create content that drives results? ✅ Screenshot this episode, tag @podsharkmedia, and DM us for your free content strategy guide. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started. #socialmediatips #contentstrategy #smallbusinesstips #marketingframework #contentplan #podsharkmedia #allaboutthataction #visibilitystrategy #valuemarketing #brandgrowth
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237: 7 Simple Steps to Boost Sales Without Overcomplicating Your Strategy
05/02/2025
237: 7 Simple Steps to Boost Sales Without Overcomplicating Your Strategy
Feeling stuck in a sales rut or overwhelmed by complex funnels and paid ads? In this episode of All About That Action, host Ashley Whaley breaks down her 7-step framework for driving consistent new sales using a refreshingly simple, organic approach. From getting clear on your offer and ideal client to building a strategic content plan, networking, and the magic of follow-up—this episode is packed with actionable insights to help busy entrepreneurs simplify their sales process and get real results. If you’re craving more clarity, consistency, and cash flow in your business, this one’s for you. ✨ Perfect for small business owners, service providers, and creatives who want freedom, flexibility, and consistent income—without the hustle of complicated tech. 🎧 Tune in and let’s make sales simple again. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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236: How to Use AI for Social Media Without Losing Your Brand Voice
04/29/2025
236: How to Use AI for Social Media Without Losing Your Brand Voice
In this episode of All About That Action, host Avery Whaley dives into one of the hottest topics in business today: how to leverage AI in your social media strategy without sounding robotic. AI isn’t coming — it’s already here. If you're still trying to manage your content like it’s 2018, you’re getting left behind. Avery breaks down four key ways AI can supercharge your business: content creation, video and audio automation, smart scheduling, and audience engagement. You'll learn: Why AI is replacing inefficient marketing — not real marketing The best tools for creating faster without losing authenticity (think ChatGPT, Jasper, Opus Clips, Metricool, and more) How to build smarter systems to save time and scale Simple tips to use AI as your intern — not your replacement Plus, Avery shares practical steps to integrate AI today (without losing your unique voice), so you can scale faster, show up more consistently, and serve your audience better. 🎯 Ready to systemize and scale your brand? Tune in now and start building your AI advantage! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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235:How Sharing Your Story Builds Trust and Grows Your Business
04/25/2025
235:How Sharing Your Story Builds Trust and Grows Your Business
In this episode, Ashley pulls back the curtain and shares her journey from a nervous first-time podcaster to a thriving digital business owner. If you’ve ever felt held back by fear, imposter syndrome, or the pressure to be perfect—this one’s for you. Ashley dives into the power of showing up authentically, embracing imperfection, and taking action—even when it’s scary. She reflects on launching her very first podcast (that she didn’t want anyone to hear), the surprising results from her first guest episode that brought in $42K in annual revenue, and how staying consistent online completely transformed her business and community. This episode is a must-listen for entrepreneurs, creators, and business owners ready to build trust, grow their audience, and step confidently into their story. 🎯 You’ll learn: Why authenticity is your biggest business advantage How to overcome fear and start before you’re ready What consistent content can do for your growth The 3 key things you must focus on in the digital space 👉 If you’ve ever wondered if people really want to hear your story—the answer is YES. And this episode will help you believe it. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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234: The Rise of Long-Form Content: How to Leverage It to Grow Your Business
04/22/2025
234: The Rise of Long-Form Content: How to Leverage It to Grow Your Business
Is your business ready to tap into the power of long-form content? In this episode of All About That Action, Ashley Whaley dives deep into why long-form content—like podcasts, YouTube videos, webinars, and blogs—is exploding in popularity and how it can drive major results for your brand. You’ll learn: What qualifies as long-form content (and why it matters) The real ROI of creating longer pieces of content How to repurpose one podcast episode into 100+ pieces of content The biggest benefits (and challenges) of integrating long-form content into your strategy How to create systems and processes that make content creation easier and more efficient Whether you’re a business owner looking to increase visibility, save time, or build deeper connections with your audience—this episode gives you the roadmap. Don’t just consume—create. Long-form is the future. Let’s get you ready. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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233:The Balance Myth: What Entrepreneurs Really Need to Thrive in 2025
04/18/2025
233:The Balance Myth: What Entrepreneurs Really Need to Thrive in 2025
You’ve heard it before: “You need balance to avoid burnout.” But what if that’s not true? In this episode, Avery challenges the popular narrative around mental health and entrepreneurship and offers a bold, no-fluff perspective on what it really takes to thrive. Learn how to replace balance with clarity, build discipline over comfort, and align your business with the season you’re in. No coddling — just raw insight for high-performing builders. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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232:How to Network Online in 2025: Social Media Strategies That Actually Work
04/15/2025
232:How to Network Online in 2025: Social Media Strategies That Actually Work
Tired of awkward networking events and surface-level DMs? In this episode, we’re breaking down exactly how to build real relationships online in 2025 — no sleazy pitches, no fake connections. Learn how to leverage Instagram, LinkedIn, private communities, and podcasts to expand your influence and attract opportunities. Whether you're growing your business or building your personal brand, this is your blueprint for intentional, high-impact digital networking. --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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231: Level Up with Brand Content: Photos, Videos & Strategy
04/09/2025
231: Level Up with Brand Content: Photos, Videos & Strategy
Are you wondering if it’s the right time to invest in brand photos and brand videos? In this episode of All About That Action, host Avery Whaley breaks down when small businesses should prioritize a professional content shoot and how to use visuals to connect with your ideal clients. Avery explains the difference between brand photos vs. headshots, why knowing your business’s story is crucial before booking a shoot, and how behind-the-scenes content can help grow trust with your audience. Whether you’re updating your website, refreshing your social media feed, or showing off your process, this episode provides actionable tips for using branded content to boost your business. Plus, learn how to ensure your brand visuals evolve with your message and audience. If you’re ready to invest in content that truly moves the needle, this episode is for you! --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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230: How Two Women Built a Purpose-Driven Networking Group That’s Changing the PNW Business Scene
04/04/2025
230: How Two Women Built a Purpose-Driven Networking Group That’s Changing the PNW Business Scene
What happens when two entrepreneurial women follow their instincts, lean into connection, and say yes to building something bigger than themselves? You get We Elevate PNW—a thriving, joy-filled community that’s redefining what business networking looks like. In this inspiring episode of All About That Action, host Ashley Whaley sits down with Lacy from Milano & Lace and Carrie from Ink & Mouse to talk about their powerful journey as co-founders of We Elevate. You’ll hear how an unexpected Instagram DM turned into a friendship, how their businesses evolved organically, and how they created a networking group focused more on real connection, friendship, and personal growth—not just business cards and elevator pitches. ✨ In this episode, you’ll discover: The origin stories behind Milano & Lace and Ink & Mouse How We Elevate was born from a group chat and exploded into a thriving PNW community Why faith, friendship, and shared values are the foundation of their success How real collaboration (not competition) fuels growth in small business Practical ways to take action, build community, and grow your business today Whether you’re a small business owner, creative entrepreneur, or just someone craving authentic connection—this episode will encourage you to reach out, take action, and find your people. 📍 Are you a woman-owned business in the PNW? Join the We Elevate movement: 📲 Follow the ladies on Instagram: 🔗 Connect with Ashley: | --- Pod Shark Media: Experts in Social Media, Podcast Production, and Brand Content Creation At Pod Shark Media, we help businesses stand out and grow with tailored solutions, including: Social Media Management: Boost your online presence with engaging strategies and consistent, on-brand content. Podcast Production: End-to-end podcast services to help you launch, produce, and grow a professional podcast that connects with your audience. Brand Photo & Video Content: High-quality visuals and storytelling to elevate your brand and captivate your audience. With expertise in content creation and audience engagement, we make it simple to grow your brand across platforms. 📩 Let’s take your business to the next level! Visit to get started.
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