The Amanda Dake Show

Welcome to The Amanda Dake Show This isn’t another business podcast. It’s about the next chapter- the one where success meets alignment. Each week, Amanda Dake, M.Ed., talks with entrepreneurs, executives, and experts who’ve built incredible careers and decided it was time for something more- more purpose, more freedom, more fulfillment. You’ll hear real stories of growth, reinvention, and what it takes to create a business and life that finally feel right. Whether you’re building your next six figures, launching a new venture, or figuring out how to make your work matter again, these conversations will help you find your footing, your focus, and your fire. It’s not about starting over. It’s about moving forward, aligned and on purpose.

How To Write With Humanity In An AI World 11/19/2025

How To Write With Humanity In An AI World What makes good copy actually work? In this episode, I talk with Sani Nielsen, a copywriter and marketing strategist who believes that great copywriting isn’t just about words, but connection. We dig into how understanding your audience, their awareness level, and their journey can completely change the way you write and sell. Sani shares why she sees the traditional sales funnel differently, explaining how her “ladder” approach helps business owners guide their audience toward each small “yes.” We also talk about where AI tools like ChatGPT fit in, and why they’ll never replace the strategy and empathy that come from real human communication. If you’ve ever felt torn between automation and authenticity, this conversation will remind you what makes your message truly resonate. Key Points 01:12 What copywriting really means in the age of AI 03:53 Forget the funnel: Customer journey as a ladder 08:17 How to extract messages that resonate 09:16 Why experts forget the basics 13:24 The real cost of “doing it yourself” 14:17 The 15-second audience 17:24 Human to human: The heart of marketing Enjoy this episode? Subscribe to the channel and drop a comment with your biggest takeaway. About Sani Nielsen Sani Nielsen is a Utah-based copywriter and marketing strategist who helps coaches, consultants, and entrepreneurs communicate their message with clarity and purpose. Her work centers on building authentic customer journeys that turn strangers into advocates. Connect with Sani Nielsen: Website: LinkedIn: Instagram: X: About Amanda Dake Amanda Dake is a Strategic Growth Advisor who helps visionary founders and established professionals scale with clarity, alignment, and structure. With over 15 years of experience guiding entrepreneurs and executives, she’s known for simplifying complexity and turning ideas into results that work. Creator of the C.A.S.H. Method and author of 6 Moves to Your Next 6 Figures, Amanda brings strategy, experience, and grounded insight to every conversation — helping clients grow without starting over or sacrificing what already works. Connect with Amanda Dake: Website: LinkedIn: Instagram: X: Facebook: /episode/index/show/amandadake/id/39099785