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IDENTITY BE FOR PRODUCT - How to start a streetwear brand - APPRVD ACADEMY PODCAST
02/19/2026
IDENTITY BE FOR PRODUCT - How to start a streetwear brand - APPRVD ACADEMY PODCAST
APPRVD ACADEMY PODCAST Episode: Identity Before Product — How to Start a Streetwear Brand Most people start a streetwear brand by designing a logo. That’s why most brands never last. In this episode, Tutu Ralogaivau — Creative Director of APPRVD — explains the real first step: you don’t build a product first, you build a point of view first. Streetwear has never been about fabric. It’s about signalling. Belonging. Meaning. A T-shirt only matters when it represents a person becoming someone new. You’ll learn: Why copying trends guarantees invisibility The difference between clothing brands and identity brands How to define your brand philosophy before you design anything The “uniform mindset” that makes people wear a brand daily The mistake 90% of first-time designers make in their first drop If you’re starting a brand while working a 9-5, this episode gives you the mental blueprint before you spend money on samples, printing, or Shopify. Because the truth is simple: Products create sales. Identity creates movements. APPRVD Academy is where fashion entrepreneurs stop guessing and start building with intention. Dream. Design. Build. Legacy.
/episode/index/show/apprvd/id/40160440
