App Marketing Secrets
How do you create, launch and market a successful Multi Million Dollar app business? From Uber to Snapchat, discover the app marketing secrets of how today’s fastest growing apps reach explosive growth and how YOU can copy the exact same strategies for yourself. The App Marketing Secrets Podcast uncovers how you can use the same strategies that today’s fastest growing apps use to create your own Million Dollar or even Billion Dollar app business. Discover why the TOP apps on the market turn to Sean Casto and his agency PreApps.com, to 10X their app downloads and maximize sales.
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What Are You Focusing On?
08/05/2020
What Are You Focusing On?
Have you ever wondered how billion-dollar mobile apps reach extraordinary growth in such short periods of time? The truth is, extraordinary growth can only be achieved with extraordinary focus. In this episode, Sean shares the importance of focus when creating a successful mobile app business and how you can leverage, maximize, and strengthen yours. Show Highlights: The real chokeholds for any mobile app business [1:22] Why strategy is the easy part and execution is much harder [2:32] The surprising factor holding most app business owners back [3:08] Why your app’s success relies less on features and more on marketing [4:13] The 3 crucial types of traffic you need to focus on [5:03] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How the Mobile App Fitbit Got Acquired for $2.1 Billion by Google
07/29/2020
How the Mobile App Fitbit Got Acquired for $2.1 Billion by Google
Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars. In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same. Show Highlights Include: What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41] Why integrating social platforms isn’t enough to make your app go viral [3:40] One blogger’s steamy discovery in Fitbit’s public community data [4:29] What James Park wishes Fitbit had done sooner [5:44] How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26] Mentioned on the Show: Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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Feeling Stuck with Your Mobile App? Do This…
07/08/2020
Feeling Stuck with Your Mobile App? Do This…
According to MLB Hall of Famer Derek Jeter, to be successful you have to fail 70% of the time. Like in baseball, successful mobile app businesses must consistently fail to achieve greatness. In this episode, Sean is sharing how incredibly important it is for mobile app CEOs to embrace failure and see it as a step to success. Show Highlights Include: The secret to Derek Jeter’s success [1:26] Are you failing backward or failing forward? [3:08] The real reason you’re not getting what you want right now [4:34] A simple exercise to try if you’re feeling stuck with your app business [4:56] Why you need to look at your mobile app from a new lens [6:10] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How to Act Like A Billion Dollar Mobile App CEO
07/01/2020
How to Act Like A Billion Dollar Mobile App CEO
What do the CEOs of Twitter, Airbnb, and TikTok all have in common? Besides having billion dollar apps, they each focus on the same three things every single day. In this episode, Sean is sharing how you can stop working in your mobile app business and start working on making it wildly successful. Show Highlights Include: The real difference between working in and on your business [1:20] The 3 steps Tom Watson took to skyrocket IBM’s growth [3:07] Why you are the pilot of your mobile app business [5:30] What million-dollar CEOs spend the majority of their time doing [6:07] How to get out of the weeds so you can focus on your vision [7:10] If you’re getting value from these episodes, we would really appreciate you leaving a review on Apple Podcasts. Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How to Maximize Revenue of Your Mobile App Business
06/24/2020
How to Maximize Revenue of Your Mobile App Business
95% of apps are free to download. Tinder is one of those mobile apps, yet somehow it makes 120 million dollars in sales per month. In this episode, Sean is sharing how mega-successful apps like Tinder make millions of dollars without charging per download and the best way to maximize the revenue of your mobile app business. Show Highlights Include: Why the days of offering paid apps will soon be obsolete [1:13] The secret to maximizing revenue [2:25] What the ultimate goal of a value ladder is [3:29] Why you can’t expect users to marry your app after downloading it [4:34] The lucrative, exact steps in Tinder’s value ladder [6:47] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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The BIGGEST Lie You’ve Been Told About the Mobile App Industry
06/17/2020
The BIGGEST Lie You’ve Been Told About the Mobile App Industry
If 95% of new mobile apps fail in the first year, how do some apps make it to the top of the charts? New app business owners are being told one massive lie that prevents them from growing. In this episode, Sean shares what the biggest lie in the mobile app industry is and how you can be part of the 5% of apps that are successful off the bat. Show Highlights Include: The lie you’re being told by the mobile app business industry [1:50] How Angry Birds and Candy Crush beat competitors without a superior design [3:58] The 2 basic principles of building a successful mobile app business [4:37] Where 63% of apps are discovered by users [5:59] What the Skyrocket Downloads Method is and how it can revolutionize your app business [6:55] Need help marketing your mobile app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How YouTube Sold to Google for $1.65 Billion
06/10/2020
How YouTube Sold to Google for $1.65 Billion
There are over 7 billion video views on YouTube every single day. However, this 1.65-billion-dollar app wasn’t the first of its kind or even the first to market. In this episode, Sean shares exactly how this video streaming platform surpassed its competitors and took over the market, and how you can apply the exact same steps to your app business. Show Highlights Include: What actually happens to apps that are first to market [2:00] The reasons YouTube was nearly 20X more successful than Vimeo [3:38] How YouTube surpassed Vimeo in user traffic [4:08] What Chad Hurley says YouTube’s greatest attribute was [5:02] How exactly YouTube got that early distribution advantage [6:10] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. Mentioned on the Show:
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How to Get Users Addicted to Your Mobile App
05/27/2020
How to Get Users Addicted to Your Mobile App
On average, people use up to 7 apps per day. With all app businesses competing for the same mindshare, having the addictive edge sets you apart. In this episode, Sean shares what makes an app addictive and how you can get users to return to your app multiple times a day, every day. Show Highlights Include: Why it’s easier to keep a loyal customer than acquire a new one [2:13] How successful app businesses link their services to their users’ routines [3:44] The real reason more Tinder users haven’t made the switch to Bumble [4:22] Why everything Google builds has to pass the Toothbrush Test [5:06] The Netflix features that make it indispensable to users [5:47] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. Mentioned on the Show: by Eric Schmidt and Jonathan Rosenberg Visit for our App Addiction Blueprint
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How a $30 Billion Dollar App Disrupted the Credit Card Industry
05/20/2020
How a $30 Billion Dollar App Disrupted the Credit Card Industry
If your app business isn’t doing the disrupting, it will be disrupted. This $30 billion dollar app disrupted the massive credit card industry with an innovation unlike anything used before. In this episode, Sean shares the two principals you can use in your app business to innovate better than your competition. Show Highlights Include: The unique problem this app solved to get 30 million signups [2:11] Why Jack Dorsey’s creation was innovation at its purest [3:26] How to solve your customers’ needs better than anyone else on the market [4:25] The power of providing an incredible user experience [5:09] Why it’s okay to emulate what’s already out there if you innovate [6:12] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How Airbnb, Uber, and Dropbox Apps Went Viral
05/13/2020
How Airbnb, Uber, and Dropbox Apps Went Viral
Apps don’t go viral by accident. To increase downloads by over 4000% like Airbnb, Uber, and Dropbox did, you need to engineer your app business’ growth. In this episode, Sean shares the secret to viral growth and the exact framework you can use to achieve these results. Show Highlights Include: How Pokémon Go reached 500 million downloads in the first year [1:16] Why the term “growth hacker” is overused and not entirely accurate [2:23] The first fundamental step to going viral [3:50] The unique and effective strategy we use for our high-profile clients [4:45] The exact framework you can use to skyrocket your app’s growth [8:22] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. Mentioned in the episode: by Jonah Berger by Ryan Holliday
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2 Things You Must Do to Scale Your Mobile App Business
05/06/2020
2 Things You Must Do to Scale Your Mobile App Business
3,000 apps get infused into the market each day and only 5% of them get noticed. To ensure your app gets seen, you must master the two crucial things that mega-successful app businesses do well. In this episode, Sean shares what these two fundamentals are and how to use them to scale your app business. Show Highlights Include: Can you do this one thing better than McDonald’s? [2:40] Why 95% of apps fail within the first year [5:07] Complete this vital step before finishing your app’s features and functionality [5:43] The harsh reality of why 60% of apps only make $500 per month [6:30] What is perceived value and how you can improve your app’s? [7:33] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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(Part 2) Five Key App Business Metrics to Track & Grow Your App
04/29/2020
(Part 2) Five Key App Business Metrics to Track & Grow Your App
For every 7 riders they service, Uber gets 1 new customer from referrals. But, without tracking their key metrics, they never would have known that. Today’s episode is Part 2 of Sean’s Five Key App Business Metrics to Track series. He’s sharing the importance of having a win-win referral system and how to pinpoint your best customers. Listen to Part 1 of this series first. Show Highlights Include: How Uber saved tens of millions per month by tracking this one metric [2:25] How to create a viral chain reaction by having a good referral system [3:05] The strategy that motivates users to promote your app [3:40] Why tracking lifetime value helps you to pinpoint your best customers [4:35] The truth about the famous 80/20 Principle [5:03] Want to dive deeper into your app business metrics? ! You can also apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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(Part 1) Five Key App Business Metrics to Track & Grow Your App
04/22/2020
(Part 1) Five Key App Business Metrics to Track & Grow Your App
If you aren’t measuring your app’s growth, how do you know if it’s successful? There are 5 key metrics you need to be monitoring to effectively grow your app business. In this episode, Sean is talking about the first 3 metrics you need to be tracking, assessing, and improving. Show Highlights Include: Knowing where your users are coming from dictates where to direct your efforts [2:04] The massive impact tracking activation can have [3:16] Why the first 30 seconds a user spends in your app can make or break it [3:45] What the number one metric for tracking growth and longevity is [4:14] How to grow your 20% retention rate to 60% by doing this one thing [5:15] Stay tuned for Part 2 where Sean shares the final 2 metrics you need to be tracking. Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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How Tinder Makes $120 Million a Month
04/15/2020
How Tinder Makes $120 Million a Month
There’s a reason why 85% of app businesses aren’t successful and it comes down to one concept: their value ladder. Tinder, which makes $120 million per month, has flawlessly executed a value ladder that allows their success. In this episode, Sean talks about the importance of getting users to purchase multiple times a year from you at increasing values. Listen to the 10X App Revenue Series first. Here’s and . Show Highlights Include: The two basic principles effective mobile apps have and why they dictate your success [1:00] The strategy you need to systematically make more money from each user [2:35] You wouldn’t propose to someone on a first date, so don’t propose to your users [4:54] The exact steps in Tinder’s value ladder that lead them to $120 million per month [6:13] The holy grail for app businesses [8:32] Need help marketing your app? Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.
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How Snapchat Gets 210 Million Daily Active Users
04/08/2020
How Snapchat Gets 210 Million Daily Active Users
Retention is the most important metric to track when it comes to app marketing. Snapchat has impressive user retention rate, 210 million daily active users to be exact. In this episode, Sean shares the 3 most effective steps to building your app’s retention rate and the importance of app loyalty. Show Highlights Include: Why retention is the only metric that Snapchat CEO, Evan Spiegel, cares about [1:50] The special ingredient to make your mobile app’s user experience stand out from the competition [2:55] An effective app is like a toothbrush. If they don’t use it twice a day, it’s going nowhere. [5:04] The truth about app loyalty and how to make users choose you even when it’s not the most convenient option [6:13] In the app business, you’ve got to do this one critical step over and over again, nonstop, to make your app grow [7:20] Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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Part 2 - Our "10X Mobile App Revenue Model"
04/01/2020
Part 2 - Our "10X Mobile App Revenue Model"
There is a very significant difference between the right and wrong ways to approach mobile marketing. Billion Dollar app businesses have figured out how to maximize their offers and their marketing to turn app downloads into cash. In this episode, Sean goes over the last two steps in his 10X App Revenue Model and hands you the keys to the kingdom for practically unlimited app growth. Want to learn more about the 10X App Revenue Model? Go to and get our free PDF Guide. Show Highlights Include: How the 80/20 rule applies to your customers and how to use this knowledge goldmine to build your app empire (1:59) Harnessing this quirk of human behavior is the trick to app marketplace domination (2:44) The buying option that billion-dollar apps provide to make customers hand over their wallets that you’re completely missing the boat on (3:17) Asking yourself this question could make you the next app store success story (4:27) The “twin towers” of app revenue generation your business must have (5:05) How Angry Birds stacks cash even when people aren’t using the app (5:50)
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Part 1 - Our "10X App Revenue Model"
03/25/2020
Part 1 - Our "10X App Revenue Model"
Roughly 83% of app businesses bring in less than $500 each month in revenues, yet global app revenues have soared to hundred of Billions of Dollars each year. So why is your app floundering while some of your competitors are bathing in cash? In this episode, Sean dives into his “10X App Revenue Model,” and how you can start earning your share of the Billions of Dollars generated each year. Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now. Show Highlights Include: Why the top 1% of app businesses earn 99% of the revenue, and how to get your big fat slice of that pie (3:34) The reason that free users can be the path to explosive growth for your app business’s bottom line (4:49) Once your free users are in place, your app can either skyrocket in sales or fade into oblivion depending on how well you do this one thing (5:02) What most failed apps get wrong about the first offer that free users should see (5:44) How to stop undervaluing yourself to reach your full app revenue potential (8:35) Why perceived value is the key to the limitless success (or utter failure) of your app business (8:47)
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Secrets From A $1 Billion Dollar Productivity App
03/18/2020
Secrets From A $1 Billion Dollar Productivity App
When working to build the strongest app business possible, it always helps to look at what the biggest companies are doing as far as development, and app promotion. In this episode Sean highlights the 2 biggest secrets to the overwhelming success of billion-dollar app company Evernote and the importance of proper development focus and strategic app marketing for huge growth. Show Highlights Include: This is the worst app you can create if you are trying to start a successful app company (1:30) Why copying popular apps is a recipe for failure in your app business, and what you should be doing instead to dominate the app marketplace (2:08) Want to destroy your competitors? Focus your time on doing this one thing and watch your app business explode (4:00) If you shortchange development this critical element, all the app promotion in the world won’t be able to rescue your business (4:51) No matter how good your app is, without this, no one will ever even know it exists (5:55) Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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The User Acquisition Machine
03/11/2020
The User Acquisition Machine
If you aren’t getting the downloads or results that you desire, the issue may be that your mobile marketing strategies aren’t getting enough traffic to your app. If people don’t know you exist, they aren’t going to download. In this episode, Sean goes into the fundamentals of his User Acquisition Machine, and discusses the 3 traffic sources that you need to focus on to propel your app business to explosive growth. Show Highlights Include: The three mandatory pieces you must have in place to avoid a crushing failure in the app marketplace (2:25) This is where the majority of all app downloads come from, and how to get your share of them (4:01) The infinitely scalable traffic source that many developers are too scared to use. (4:43) The “affinity method” for driving cheap and highly profitable downloads (6:20) The CEO secret to easily managing all traffic sources and exploding your growth (7:23) Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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Lessons Learned From A $19 Billion Dollar App
03/04/2020
Lessons Learned From A $19 Billion Dollar App
One of the most important things you can do to grow your app business is listen to your users. App marketing and app promotion are important, but if your users don’t like your app, you’ll fail. In this episode, Sean uncovers the lessons learned from a $19 Billion Dollar app. You’ll learn the whys and hows of gathering and integrating user feedback in order to create an app that is exactly what your customers want. Show Highlights Include: How to stop wasting time and create the app your users actually want (2:18) Why the “Field of Dreams” model of app building leaves you broke, with an app no one cares about (2:32) Focus on this one simple but profoundly important thing to take your app from failure to fortune (3:12) How Whatsapp shot from mediocrity to a $19-billion success story, and why this matters to you (6:15) What the godfather of apps says about how you should approach app development (8:50) Need help marketing your app? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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11 Critical Questions To Ask BEFORE Hiring A Marketing Agency
02/19/2020
11 Critical Questions To Ask BEFORE Hiring A Marketing Agency
By now you probably know that trying to do everything by yourself is a recipe for failure (and if you don’t, you’ll find out soon!). But hiring the wrong agency can be detrimental to your app business. In this episode, Sean gives you the 11 critical questions you MUST ask before hiring a marketing agency to save you both time and money. Show Highlights Include: One question that will eliminate 95% of the agencies from your list (3:35) Should your agency focus on paid or organic traffic? The wrong answer could be killing your downloads (6:20) These tests are essential to your business. Make sure your agency uses them (6:50) This one thing will tell you more about your app marketing agency than anything else (8:59) The biggest app-killing mistake you can make when choosing a freelancer or agency (9:58) Has your agency achieved this holy grail of app marketing? (13:19) Want the PDF Version of the 11 Critical Question You Must Ask? Click the link below to get free access now. Ready to take your app to the next level? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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How To 10X Your Growth With This One Concept
02/14/2020
How To 10X Your Growth With This One Concept
In this episode, Sean uncovers the number one reason you’re experiencing slow growth with your app and exactly what you need to do to fix it. Show Highlights Include: The reason that your ego is stunting your app’s growth potential (2:22) John D. Rockefeller’s secret tool for unbeatable business growth (3:25) What the most successful owners understand about the app business that you don’t, and why it’s causing your app to fail (5:40) The single, crucial question that created the first-ever billion-dollar app (9:32) Want to create the next world-dominating app? Then this should be your primary goal as the business owner (11:21) We have a special bonus gift for those listening! Our team just purchased a number of copies of my #1 Bestselling Book called, App Secrets: How To Create A Million Dollar App, to give away to our community for a limited time only. So today (while we still have copies left) my team would like to send you a physical copy of my #1 Bestselling Book for free. We’ll buy the book for you. You just have to pay for shipping. Click the link below:
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How To Launch A Billion Dollar Mobile App
02/14/2020
How To Launch A Billion Dollar Mobile App
Frustrated by the fact that your app is drowning in a sea of competition, hidden to users even when it could potentially change their life? Follow the lead of billion-dollar app companies like Airbnb, Uber, and Tinder. In this episode, Sean shares with you where the majority of app downloads come from, and how these massively successful companies dominate this channel. Show Highlights Include: The surprising truth about where most apps are discovered (3:35) Keyword ranking secrets billion-dollar app companies don’t want you to know (5:00) The business-crushing app store mistake you’re making right now (5:26) The powerful force rendering your app invisible to users and what you can do to reverse the trend (6:33) 9 out of 10 top apps use this persuasive tool to bury the competition. Are you? (7:41) The three videos you must create if you ever hope to get your app downloaded (8:25) No audience? How to leverage someone else’s following to get your app more installs (10:30) Ready to take your app to the next level? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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3 Biggest Mistakes App Business Owners Make & How To Fix Them
02/14/2020
3 Biggest Mistakes App Business Owners Make & How To Fix Them
We’ve identified the 3 biggest mistakes app business owners make that stunt their growth. In this episode, Sean uncovers each of these 3 mistakes and how to fix them. Show Highlights Include: This distinction can make or break your app business, get it wrong and you don’t stand a chance (2:45) This simple but powerful metric holds the key to explosive growth, but only if you understand it (3:11) Are you making this cash-draining mistake when planning your marketing? (7:11) Dan Kennedy’s secret for setting the proper marketing budget (8:10) The counterintuitive money principle that can turn your app business from a failure to a market leader (8:35) Why app analytics hold the key to your success (10:29) We have a special bonus gift for those listening! Our team just purchased a number of copies of my #1 Bestselling Book called, App Secrets: How To Create A Million Dollar App, to give away to our community for a limited time only. So today (while we still have copies left) my team would like to send you a physical copy of my #1 Bestselling Book for free. We’ll buy the book for you. You just have to pay for shipping. Click the link below:
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App Success Mindset: How To Think Like A Billion Dollar Mobile App Creator
02/14/2020
App Success Mindset: How To Think Like A Billion Dollar Mobile App Creator
In this episode, Sean shares with you the single most important thing you can do to change your app from an anonymous failure to a market leader. Show Highlights Include: How to overcome the shockingly high app failure rate and rule your market (1:51) Secrets the top 5% of developers don’t want you to know (2:10) The most commonly misunderstood difference between your cheap app and the expensive one that’s killing your business (3:03) The “celebrity” secret for dominating a saturated marketplace (3:37) What a once failed app (now worth $29 Billion) can teach you about relaunching to life-changing success (6:04) Ready to take your app to the next level? Get our 10-step system to 100K downloads in 30 days for free when you head over to www.SkyrocketDownloads.com. Want to see how PreApps can help you? Apply to speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below now.
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App Marketing Secrets Intro
02/06/2020
App Marketing Secrets Intro
How do I create, launch and market a successful Multi Million Dollar app? From Uber to Snapchat, discover how today’s fastest growing apps reach explosive growth and how YOU can copy the exact same strategies for yourself. The App Secrets Podcast uncovers how you can use the same strategies that today’s fastest growing apps use to create your own Million Dollar or even Billion Dollar app. Discover why the TOP apps on the market turn to Sean Casto and his agency PreApps, to 10X their downloads and maximize sales.
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