Are We On The Air?©

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

Part II of A closer look at QVC with two of it's founders 06/11/2025

Part II of A closer look at QVC with two of it's founders In this can't-miss Part 2 of our deep dive into QVC history and its future, we’re back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes stories from his wild ride on the “50 in 50” tours, traveling coast to coast in the name of live TV. We also dish on some of QVC’s most iconic hosts (yes, those names come up), then fast-forward to the present to unpack what’s happening at QVC and HSN in 2025. From the shift to social media to sharp insights on where the home shopping biz is headed, this episode is a fascinating, funny, and surprisingly smart ride through retail history and its evolving future. If you’ve ever bought something at 2AM—or just love a good story—this one’s for you. /episode/index/show/areweontheair/id/36957935

A closer look at QVC with two of it's founders 05/28/2025

A closer look at QVC with two of it's founders In this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities. Together, these industry insiders rewind the tape to QVC’s golden days—sharing untold stories, behind-the-scenes moments, and what made the network a retail powerhouse. Then, they fast forward to today’s rocky terrain, dissecting what’s gone wrong and where the future might lead. /episode/index/show/areweontheair/id/36758285

Why is Minnesota such a great home for talent? 05/12/2025

Why is Minnesota such a great home for talent? From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now, the go-to archive for decades of Twin Cities television. Tom shares fascinating stories and rare insights into the rise of Minnesota-born personalities—from the polished presence of Nancy Nelson to the unforgettable Louie Anderson. Whether you're a fan of vintage broadcasts, Minnesota history, or just curious about where TV legends come from, this episode is packed with nostalgia, surprises, and answers. /episode/index/show/areweontheair/id/36516295

It's over for ShopHQ and Steve Sedahl from "Let's Bowl" 04/28/2025

It's over for ShopHQ and Steve Sedahl from "Let's Bowl" Buckle up for Part Two of our conversation with the always entertaining Steve Sedahl! This episode dives into the wild world of two lesser-known TV shopping networks Steve worked at — stories you definitely haven’t heard before. Then, we get into what everyone’s been waiting for: how Steve landed a role on Comedy Central’s cult classic Let’s Bowl, and what it was really like behind the scenes. But before the laughs, we touch on a somber note — the recent and unfortunate closure of Minnesota’s own ShopHQ (formerly Evine, Evine Live, ShopNBC and ValueVIsion), and what it means for the many employees affected. It’s a rollercoaster of stories, surprises, and showbiz nostalgia you won’t want to miss! /episode/index/show/areweontheair/id/36346890

Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fame 04/14/2025

Steve Sedahl from CVN, ShopNBC and "Let's Bowl" fame Everyone knows QVC and HSN, but back in the late 1980s, the dominant name in the world of TV shopping was the Cable Value Network—better known as CVN. On this episode, we rewind to 1986 and sit down with original CVN host Steve Sedahl. Best known to some as “Chopper” from the cult comedy series Let’s Bowl, Steve has enjoyed a long, dynamic career across multiple TV shopping networks. Today, he shares stories from the earliest days of the industry—what it was like behind the cameras, the wild west days of live selling, and how it all laid the groundwork for the shopping channels we know today. Join us for a nostalgic look back with one of the voices who helped define an era. /episode/index/show/areweontheair/id/36136030

QVC/HSN layoffs announced 03/31/2025

QVC/HSN layoffs announced Breaking News: QVC/HSN has just announced that 900 employees are being let go as part of a major downsizing. So, how is ShopHQ still thriving and staying ahead in the game? Plus, we’re honoring the legacy of an infomercial icon, who we recently lost. /episode/index/show/areweontheair/id/35945750

QVC/HSN yearly results and more conversation with Bob Circosta 03/18/2025

QVC/HSN yearly results and more conversation with Bob Circosta The latest annual results for QVC/HSN are in, and let's just say they're not looking pretty—that's the shocking first chapter of today's podcast. But don't worry, we’ve got something special in store after that! The legendary Bob Circosta returns to the show for an unforgettable walk down memory lane, reflecting on the golden days of HSN—the Home Shopping Network. Tune in for an emotional and nostalgic ride as we celebrate the moments that made HSN a household name! /episode/index/show/areweontheair/id/35749470

Looking back at HSN with Bob Circosta 03/03/2025

Looking back at HSN with Bob Circosta Get ready for a blast from the past as we welcome Bob Circosta, the original HSN host (Home Shopping Club), to the podcast! With the iconic home of HSN in Tampa/St. Petersburg closing its doors and relocating to West Chester, PA, Bob takes us on a fun, behind-the-scenes journey. He'll share the fascinating origins of the network, the moment they realized they needed a bigger space, how the first hosts were chosen, and what makes legendary talents like Bobbi Ray Carter stand out. Tune in for stories, laughs, and all the juicy details you won’t want to miss! /episode/index/show/areweontheair/id/35357185

Rising star Aaron Kessler joins the podcast 02/17/2025

Rising star Aaron Kessler joins the podcast In part two of our exclusive interview with Aaron Kessler—dubbed "the future of the TV shopping industry"—he opens up to Shawn about his childhood and the experiences that shaped him into the dynamic force he is today, so watch out QVC and HSN. But that's not all! Food lovers in Minneapolis and St. Paul, you’ll definitely want to tune in—Aaron's sharing some insider secrets that will have you hungry for more! /episode/index/show/areweontheair/id/35320530

HSN operations moving and Aaron Kessler from ShopHQ joins the show 02/03/2025

HSN operations moving and Aaron Kessler from ShopHQ joins the show Qurate Retail Group, the powerhouse behind both QVC and HSN, has made a bold move: they're shutting down the iconic HSN campus, which has been the heart of home shopping for decades. In 2025, all operations will be consolidated at QVC's state-of-the-art "Studio Park" facility in Pennsylvania. What does this major shift mean for the future of HSN and its dedicated team members? We dive into the impact and explore what's next. But that's not all! Joining us is the dynamic Aaron Kessler, the charismatic host of ShopHQ, which is also making waves with the announcement that its TV operations will cease in late February 2025. Aaron brings his signature energy to the conversation as he shares his journey into the world of TV shopping, and reflects on the unique culture that has made ShopHQ such an extraordinary place to work. Don’t miss this inside look at the changing landscape of TV shopping! /episode/index/show/areweontheair/id/35136095

Manuela Marcheggiani of Isomers Skincare 01/22/2025

Manuela Marcheggiani of Isomers Skincare Get ready for a behind-the-scenes look into the world of TV shopping and business innovation! In this episode, Manuela Marcheggiani, the co-founder and CEO of Isomers Skincare, sits down with host Shawn Wilsie to unravel the secrets of getting a product onto the screens of TV shopping channels. With over 30 years of experience working with giants like ShopHQ, ShopNBC, and other global networks, Manuela’s insights into the process are unmatched. But wait, there's more! Manuela also dives into the game-changing role of social media in modern business and how she leverages it to boost her brand. Plus, she shares the exciting story behind her new skincare line—created with the help of none other than her son! Tune in as the conversation shifts to the joys (and challenges) of working with family, and the vision behind this innovative new venture. It’s a conversation packed with insider tips, entrepreneurial wisdom, and a dash of family magic. Don't miss it! /episode/index/show/areweontheair/id/34957065

ShopHQ lays off most of staff 12/20/2024

ShopHQ lays off most of staff On December 18th 2024, most of the staff of ShopHQ was notified they were going to be out of a job in 60 days. That's the focus of this special episode. /episode/index/show/areweontheair/id/34541710

Host and Guests who have passed away, hosts who are leaving, and a network which went away. 12/11/2024

Host and Guests who have passed away, hosts who are leaving, and a network which went away. After a three-month hiatus, the podcast is back, ready to dive into the latest buzz from the world of shopping networks, with a special spotlight on QVC. In this episode, we reflect on the heartbreaking losses of two beloved figures: the legendary Larry Muzzy, former Home Shopping Club host, and the iconic Chuck Woolery, famed game show host and QVC guest. From there, we shift gears to examine what’s in store for the shopping industry as we head into 2025. Major changes are on the horizon: another host is set to depart, QVC is placing a big bet on streaming, and—on a brighter note—we celebrate the 30th anniversary of Rick Domeier at QVC. It's a mix of bittersweet moments and exciting developments as the industry evolves. /episode/index/show/areweontheair/id/34402650

The explosive rise of Invicta on ShopHQ (ShopNBC) 09/11/2024

The explosive rise of Invicta on ShopHQ (ShopNBC) In the thrilling premiere of Season 4, we dive into a seismic shift shaking the TV shopping world: Invicta's dramatic departure from ShopHQ after 22 years to join forces with JTV. Join Shawn Wilsie as he unravels the captivating story behind Invicta's meteoric rise and explores how this high-stakes move could spell major changes for the future of an entire shopping network. Don't miss this eye-opening episode that reveals the secrets behind one of the biggest industry shake-ups in recent history! /episode/index/show/areweontheair/id/33012697

Invicta watches leaves ShopHQ for JTV 08/16/2024

Invicta watches leaves ShopHQ for JTV After nearly two decades of dazzling audiences on ShopHQ, ShopNBC, and ValueVision, Invicta Watches is shaking things up by shifting their shows and dazzling timepieces to JTV. In this episode of "Are We On the Air?©," we dive into the potential impact of this big move on both networks and explore the intriguing reasons behind Invicta's decision. But wait, there's morel—stick around as we also dissect the latest quarterly results for Qurate, the powerhouse parent company of QVC and HSN. Buckle up for an inside look at how these changes could ripple across the retail and broadcasting landscapes! /episode/index/show/areweontheair/id/32608967

Listener questions and comments 07/24/2024

Listener questions and comments On the thrilling season finale of "Are We On The Air?©," Shawn delves deep into the burning questions that have kept listeners on the edge of their seats. Amidst tackling these queries, the discussion evolves into a lively exploration of what truly defines a stellar QVC/HSN host, while shining a spotlight on the pivotal role of the producer. This episode marks the grand culmination of season three, promising an electrifying return with season four slated for fall. And with a finger on the pulse of breaking news, rest assured, if any major events unfold, the show will make a swift and dramatic comeback! /episode/index/show/areweontheair/id/32279642

So you want to be a show host 07/03/2024

So you want to be a show host Being a show host on QVC or HSN might seem glamorous—just a few hours on-air, then off to relax, right? Not quite! On this podcast, we peel back the curtain to reveal everything viewers don't see. It's these behind-the-scenes moments that determine who thrives and who falters in the business. Later, we'll play a clip from HSN showing how the price game is making a dramatic comeback. And stick around until the end, where Shawn reveals his list of today's top hosts! Trust me, it's more intriguing than you'd imagine! /episode/index/show/areweontheair/id/32005802

Where did my favorite show host go? 06/19/2024

Where did my favorite show host go? If you've ever watched a TV shopping network and suddenly your favorite host has vanished. It can leave you wondering what happened and no explanation is usually given. In this episode, we look at the hows and whys of show hosts disappearing from your favorite networks. /episode/index/show/areweontheair/id/31779382

ShopHQ comings/goings and part II of the forgotten shopping networks 06/05/2024

ShopHQ comings/goings and part II of the forgotten shopping networks Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, catching you up on all the latest buzz, before delving into the sales saga of ShopLC. But wait, there's more! Brace yourself as we unravel the mysterious downfall of two forgotten retail giants: TelShop and STN - Shop Television Network. What secrets lie behind their demise? Join us as we embark on an investigative journey to uncover the groundbreaking strategies and fatal missteps that sealed their fates. Don't miss out on this thrilling retail rollercoaster ride! /episode/index/show/areweontheair/id/31618892

QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears 05/15/2024

QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – it's a rollercoaster ride of analysis that'll leave you on the edge of your seat, eagerly anticipating what comes next. And what about ShopHQ? While they may have been flying under the radar lately, we're not letting them slip through the cracks. Join us for a lightning-fast peek into the world of ShopHQ, uncovering any hidden gems or surprises that might be lurking just beneath the surface. But wait, there's more! Prepare to have your mind blown as we unravel the enigmatic mysteries of communication and the law. Ever heard the phrase "what you say may not be what the viewer hears"? Buckle up as we embark on a whirlwind lesson, exploring the fascinating interplay between words and interpretation, leaving you questioning everything you thought you knew about language and perception. So grab your popcorn and get ready for a show like no other, where every twist and turn promises to keep you on your toes until the very last moment. Welcome to the world of retail analysis and legal intrigue – it's going to be one wild ride! /episode/index/show/areweontheair/id/31313977

The obscure TV shopping networks of the 80s 05/01/2024

The obscure TV shopping networks of the 80s Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade into the abyss of oblivion. Some bid farewell with a resounding fanfare, while others silently slipped away, leaving behind nothing but echoes of their existence. Today, we embark on a nostalgic journey through the annals of television history, reminiscing about the forgotten pioneers such as CDN (Consumer Discount Network), Sky Merchant, The Caravan of Values, and the National Shopping Club. These names may not ring a bell to many, but their stories are etched into the fabric of a bygone era, waiting to be rediscovered by curious minds. But fear not, intrepid explorers of nostalgia! For those intrigued souls yearning to uncover the secrets of these lost networks, the Shawn Wilsie YouTube channel stands as a beacon of enlightenment. Dive into the archives and unearth the treasures of television's past, where every click unveils a piece of forgotten history. Join us on this voyage of rediscovery, where the allure of the unknown beckons and the memories of yesteryears await your exploration. /episode/index/show/areweontheair/id/31078368

The best TV Pitchmen of all time 04/10/2024

The best TV Pitchmen of all time Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabric of advertising history. From the bustling boardwalks of Atlantic City to the bright lights of the big screen, these masters of the pitch emerged from obscurity to captivate audiences worldwide with their unparalleled selling prowess. But their journeys were anything but ordinary – fueled by ambition and charisma, they ascended to heights previously unimaginable, carving out a legacy that would echo through the annals of time. Join us as we unravel the tales of these unsung heroes, shedding light on their extraordinary feats of persuasion and the secrets behind their magnetic allure. Whether they were hawking gadgets or peddling dreams, their ability to connect with audiences on a visceral level set them apart as true legends of the trade. So prepare to be mesmerized as we pay homage to the trailblazers, the visionaries, and the ultimate pitchmen and women who dared to defy convention and redefine the art of selling. It's a journey you won't want to miss, filled with intrigue, inspiration, and the undeniable power of persuasion. /episode/index/show/areweontheair/id/30766628

The Shawn Show, AKA shameless promotion of his YouTube page 04/03/2024

The Shawn Show, AKA shameless promotion of his YouTube page This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there. The page now features more clips from obscure shopping networks. Ever hear of STN Shop Television Network? How about USA Direct? /episode/index/show/areweontheair/id/30666008

Infomercial and Shopping Network's Sales Tricks They Use 03/28/2024

Infomercial and Shopping Network's Sales Tricks They Use Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, there's more!" and the tantalizing dance of price drops, as we delve into the artistry of persuasion on this gripping episode. While giants like JTV and ShopLC continue to wield these tools with finesse, the titans of QVC, HSN, and ShopHQ have forged new paths. Yet, amidst the evolution, there's a compelling argument that these age-old tricks still possess the magic to captivate and compel. /episode/index/show/areweontheair/id/30586973

QVC/HSN/ShopHQ year in review 12/16/2023

QVC/HSN/ShopHQ year in review Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????) birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soared and those that stumbled. As the curtain rises on 2024, what lies on the horizon for this dynamic industry? Join us as we peer into the crystal ball and unravel the mysteries of what the future holds for the titans of TV shopping. /episode/index/show/areweontheair/id/29106698

When TV shopping meets Playboy magazine 12/06/2023

When TV shopping meets Playboy magazine It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it. What happens when the "Playboy Channel" cable network decides to try a tv shopping show? I think you know the answer... /episode/index/show/areweontheair/id/28961938

Bankruptcy for iMedia/ShopHQ 06/29/2023

Bankruptcy for iMedia/ShopHQ The show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMedia. /episode/index/show/areweontheair/id/27329103

Addressing QVC comments, and a look at Sune. 05/20/2023

Addressing QVC comments, and a look at Sune. This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast. From drinking wine, to shipping costs, to the dress codes, many different topics are touched on. Then a look at the new shopping app Sune, which might be doing it right, before closing with two quick stories Shawn has from ShopNBC. First he addresses the famous incident where he tossed a watch box around, and then answers the question "what ever happened to Johnny?" /episode/index/show/areweontheair/id/26896272

QVC Q1, TV Shopping and the Law, and much more 05/13/2023

QVC Q1, TV Shopping and the Law, and much more A busy show today as a series of podcasts about TV shopping and the law begins, QVC/HSN results, ShopHQ stock, and the death of the professional broadcaster in TV shopping and on television in general. /episode/index/show/areweontheair/id/26830311

iMedia/ShopHQ results for 2022 04/12/2023

iMedia/ShopHQ results for 2022 Could this really be it? The press release and CEO call regarding the iMedia results for fiscal year 2022? /episode/index/show/areweontheair/id/26525799

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