The Atlanta Story
The Atlanta Story is a podcast highlighting Atlanta’s most interesting creators, entrepreneurs, and builders. We learn what decisions they’ve made along the way to get where they are and of course ask questions around the vision they see for the city in the future. We believe now is the right time for a podcast like this because Atlanta is at a point in time where the ingredients are here and available for anyone who’s looking to build and create something special.
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Episode 8 | Sally Bethea
11/16/2023
Episode 8 | Sally Bethea
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , the Founding Director and Riverkeeper of and author. Born and raised in Atlanta, Sally spent 30 years setting up and leading the non-profit that protects and preserves the 430 miles of our vital Chattahoochee river – which weaves through the state of Georgia and Atlanta. Topics in today’s interview include lessons on how the non-profit started, stories around Chattahoochee’s cleanup and turnaround, the best locations on the Hooch, ways to continue the progress and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… How the founding Riverkeeper of the Chattahoochee was created in 1994. (1:30) The geography of the Chattahoochee. (3:51) What is the most underrated location on the Chattahoochee along with the most overrated. (15:26) Smart construction on the Chattahoochee. (19:22) The inspiration behind writing “Keeping the Chattahoochee, Reviving and Defending a Great Southern River”. (21:08) How did you know your job was done? (27:59) How YOU can get involved.(29:19) Alan Jackson’s song about the Chattahoochee – any coincidence? (31:37) How the cultural influence of the Chattahoochee brings Georgia together. (31:53) Why Atlanta? What has Atlanta done for you? (34:03) Resources discussed in this episode: and his daughter provided the first round of funding to kick-start the CRK New Executive Director The Atlanta Women Who Saved the Chattahoochee Reviving and Defending a Great Southern River How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 7 | Brian McGowan
10/19/2023
Episode 7 | Brian McGowan
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Brian McGowen, President of Centennial Yards. Born in the Bronx, raised in New Jersey, and educated in California, Brian McGowen has been bi-coastal for the majority of his life. His career has spanned between public and private sectors dating back to his time in California, to DC, and culminating in Atlanta. Now, he’s leading Centennial Yards which is an 8 million square foot mixed-use development preparing to bring a gravitational force of energy including dining, entertainment, housing, and office to the gulch. Topics in today’s interview include lessons learned while working for the Governator, Arnold Scwartzenegger, what makes a successful public-private partnership, Centennial Yards’ progress and origin story, and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… Brian talks about his experience in economic development, including working with the private and public sectors and the language barrier that exists between them. (03:48 - 06:19) Brian shares his experience working in the Obama administration and the connections he made during that time. (14:49 - 17:12) Brian discusses his time at Invest Atlanta and the projects he worked on, specifically focusing on downtown development. (22:16 - 26:45) Brian explains the origin story of Centennial Yards and how it came together, including the involvement of Steve Coonan, the President of the Hawks. (33:03 - 37:48) Brian talks about the challenges faced during the development of Centennial Yards and the timeline for completion. (37:48 - 41:51) Brian discusses what's after Centennial Yard’s when the mission is accomplished. (55:52-58:07) Why Atlanta and what has Atlanta done for you? (58:07-59:55) Resources discussed in this episode: Centennial Yards: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 6 | Victoria Lemos
09/21/2023
Episode 6 | Victoria Lemos
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Victoria Lemos, Founder of Archive Atlanta. Born and raised in New York, Victoria moved to Atlanta 18 years ago and since then has become a prolific podcaster through Archive Atlanta. Two hundred and thirty episodes later, Victoria has covered everything from the most underrated neighborhood – which we discussed, to the quirky stories in the cracks and crevices of Atlanta’s history rarely told. Other topics in today’s interview include, the three buildings everyone in Atlanta should visit, the best park, why she gravitates towards specific stories, how history rhymes with the past today, and much more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… Why Victoria started the Atlanta Archive. (1:35) Do the subjects drive the time period or does the time period drive the subjects? (4:55) Let’s talk about zoning. Can you share a primer for our listeners who may not know the importance of it today and the historical significance as well. (6:14) The most interesting cemetery to you? (7:26) The 3 buildings that everyone visiting Atlanta must visit? (8:58) How do you come across the buildings? (10:54) Favorite park and why? (21:37) What’s the pink house behind the new Chic-fil-a on Peachtree Street and Collier Road? (45:28) What archives or time period should get more attention but does not? Why Atlanta and what has Atlanta done for you? (52:42) Resources discussed in this episode: Archive Atlanta: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 5 | Kelvin Collins
07/13/2023
Episode 5 | Kelvin Collins
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Kelvin Collins, Vice President of Economic Development of Atlanta BeltLine. Born and raised in Grenada, Kelvin moved to the United States for college and since, has spent the majority of his career in the public sector — mainly in New York City. Before getting the call to move to Atlanta, Kelvin worked for the Small Business Services Department, a major non-profit, as well as in the Bloomberg Administration. Just over 2 years ago, Kelvin decided to relocate his family to Atlanta and join the generational project we all know as The BeltLine. In today’s interview, we learn about the current state and future decisions of the BeltLine, what factors are considered into the final stretch of the BeltLine completion - set for 2030, and much more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… How many years did Kelvin spend in NYC and what got him started in economic development? (1:44) What was Harlem like for Kelvin? (5:39) What are some things learned from Mayor Bloomberg? (6:34-6:37) What was the “hook” to moving to Atlanta for the BeltLine? (8:58) Kelvin dives into what being a VP of Economic Development for the BeltLine means and how the BeltLine will become a transformative movement for all of Atlanta. (10:12) What are some cool things happening for the BeltLine right now? (12:28) What is affordable housing to the BeltLine and how does the BeltLine preserve and accentuate it? (19:30) From his perspective as a seasoned New Yorker, Kelvin describes the transition to Atlanta? What’s missing? What’s better? What can be improved? (26:49) Jon asks about the infrastructure in terms of light rail and biking. (33:43) Why Atlanta and what has Atlanta done for you? (38:39) Resources discussed in this episode: The Atlanta BeltLine: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 4 | Nate Hybl
06/22/2023
Episode 4 | Nate Hybl
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , Founder of !. Born and raised in Hazelhurst, Georgia, Nate has spent the majority of his career experimenting, crafting, and serving life-giving food through his fast-casual food company, Gusto! What first started out as vast and obsessive research around menu design and branding during nights and weekends, has transformed into a 12 store company with plans to double in unit count over the next 18 months. In today’s interview, we learn how Nate started Gusto!, what it takes to reinvent yourself, leadership principles he applies across his 450 team members and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… 1. The concept of Gusto! and how it actually comes to fruition. (1:30) 2. Why are there not more healthy fast food options? (1:37) 3. Nate discusses the options that were available for business because of his past as an athlete. (2:21) 4. Jon and Nate talk through what the first 4 years were like? Was their money raised? Did Nate put together the brand first or the menu? (8:53) 5. Leadership principles at Gusto! and how they communicate the values that mean so much to them and the business. (15:20) 6. The parallels or un parallels to being a leader in the athletic field and in business. (20:46) 7. Jon asks about co-founders and who helped along the way? What did that look like in business? (22:20) 8. Nate shares about the art of reinventing yourself. (24:08) 9. Growth and what the growth vision looks like for the future. (29:51) 10. Balancing life with the one and a half year old in the family? And what lessons has Nate learned now that he's a father. (33:48) 11. Recreation - Can Nate beat his brother at golf? (35:54) 12. How does Nate bring his “first life” of an athlete into the Gusto! story now that he has a platform? (39:00) 13. Why Atlanta and what has Atlanta done for Nate? (48:00) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 3 | Nedra Deadwyler
04/20/2023
Episode 3 | Nedra Deadwyler
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Nedra Deadwyler, Founder for Civil Bikes. Nedra started Civil Bikes nearly 10 years ago as a way to preserve history while also experiencing Atlanta outside of the normal lens of a car. Her tours are experienced by visitors all over the country who want to learn more about the more silent parts of Atlanta history. When she’s not leading historical tours of Atlanta, Nedra is a social worker as well as serving on the Urban Design Commission for the City of Atlanta. In today’s interview, we learn why Nedra started this project, what places and people she highlights on her tour, biking culture in the city and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss... Jon and Nedra came to the realization that walking and biking around a city gives a unique experience. Nedra explains her story learning this perspective. (1:28) Nedra shares insight into the differences in walking between Atlanta and Manhattan. (3:25) Nedra explains how Atlanta changed after she came back to Atlanta in 2010. (4:50) The origin story of Civil Bikes. (7:50) Day one of Civil Bikes. (11:26) How Civil Bikes has evolved over time. (14:35) The extractive nature of the tourism industry and what Civil Bikes does about it. (17:16) Where Civil Bikes tours today and how Nedra designs them. (19:07) Nedra discussed hidden figures in the Civil Rights movement. (23:09) Why Nedra started her program with Universities and what it does. (30:00) Bike safety in Atlanta. (36:45) Nedra discusses progress happening in the urban design commissions. (41:05) Why Atlanta and what Atlanta has done for you? (44:20) Resources discussed in this episode:
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Episode 2 | Conor Sen
02/23/2023
Episode 2 | Conor Sen
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Conor Sen, Columnist for Bloomberg. Conor moved to Atlanta from California in 2010 and has documented several trends and market shifts through his popular Twitter account @conorsen. Conor parlayed his popularity into a weekly Column for Bloomberg where his thoughts on housing, economics, and technology can be read each week. In today’s interview, we get to escape the pay wall and hear Conor’s take on the current housing market, economy, trends in Atlanta, what he does when he’s not writing and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… According to Twitter, you’re a fan of the Sun Belt. Why Housing? What attracts you to the topic. How did you start writing for Bloomberg? Can we dissect some of the most interesting pieces over the past 6 months? Why Millennials are following Boomers to the South. A Recession Looks like it suddenly can be avoided. Housing market doesn’t need much for buyers to return Got a granny, build her a house in your backyard. What frameworks do you use to put out a hearty post every week? Your writing includes macro economics, micro economics, trends, surpluses, deficits, how does your process help you keep track of it all. Besides writing, tell us about your day job? Let’s get even more hyper local. You’ve been an Atlanta champion for quite some time. How has the city changed in your eyes? Why Atlanta and what has Atlanta done for you? Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 1 | Yanni Hufnagel
01/26/2023
Episode 1 | Yanni Hufnagel
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Yanni Hufnagel, Founder of Lemon Perfect. Yanni started his career in basketball. From team manager at Cornell to Assistant Coaching positions at Oklahoma, Harvard, Vanderbilt, and Nevada, Yanni is a student of building great teams, recruiting the best, and leaving it all out on the court. Five years ago a spark was ignited around the idea of building a premium, healthy, and delicious water brand. That brand, headquartered out of Atlanta, is called Lemon Perfect and can be bought nationwide. In today’s interview, Yanni shares stories about his lessons and decisions from his basketball career that helped him build one of the fastest growing water brands in the country and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields.
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Episode 10 | Zac Harrison
12/01/2022
Episode 10 | Zac Harrison
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , Founder of . Over ten years ago, a cross country bike trip sparked the desire to deliver locally grown food to the doorsteps of consumers. Today, Fresh Harvest supplies Georgia grown food and produce to over 3300 households every week through their sourcing and operations. In today’s interview, Zac shares stories from Fresh Harvest’s beginnings, clever ways to raise food conscious kids, how he builds culture with over 70 employees today and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss... Zac Harrison started Fresh Harvest after a cross country motorcycle trip led you to an organic farm. He shares details of his trip and what led to the creation of Fresh Harvest today. (1:19) How Zac decided to commit to food delivery (7:20) How does Zac look at growing the business? (10:45) Who is Zac’s Ideal customer? (13:33) Zac shares details into the ‘basket’ style of buying groceries at Fresh Harvest. (15:45) Zac delves into the numbers aspect of baskets delivered and the difference in price. (17:30) How Zac fell in love with healthy food and organic produce. (20:11) For the average shopper at Kroger or Publix, what should they know about food that they likely don’t? (23:02) How is the problem of waste being solved in other cities? Is it at all? (27:30) You’ve built a strong online brand, can you share more about how you develop culture internally? (28:51) Where does Zac see the future of grocery shopping? (33:19) There has been amazing growth for Fresh Harvest over the past 10 years. Does Zac want to continue expanding or stay where he is now? (36:00) Zac goes into the ‘Share the Harvest’ program and what it entails. (37:20) How Zac instills a food conscious mentality with his children (39:15) Fresh Harvest likely would have been successful in any city. Why Atlanta? What has Atlanta done for Zac? (41:36) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 9 | Cherie Kloss
10/13/2022
Episode 9 | Cherie Kloss
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Cherie Kloss, Founder of SnapNurse. After spending 10 years as an anesthetist, Cherie transitioned careers to be a tv producer and then a technology founder. Through the personal pain she experienced finding, scheduling, and getting paid as a healthcare worker, Cherie started a software company learning how through online education and Youtube videos. Today, SnapNurse generates over $1B in revenue and is one of the fastest growing companies in the country. In today’s interview, Cherie shares stories on how she came across the idea and opportunity to found SnapNurse, what lessons she teaches her children to make them more entrepreneurial, major trends and transitions occurring in the nursing industry, and much more. The Atlanta Story is put together by the folks at Atlanta Ventures -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our Studio with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss... Did Cherie always know she wanted to be an entrepreneur? (1:30) Why Cherie started her journey in the medical field (2:15) What Cherie would do today to raise the new generation to be entrepreneurs (3:18) There’s thousands who have an entrepreneurial idea in the back of their mind. What made Cherie different? (5:01) Why Cherie swapped to reality TV, and how she transitioned. (6:21) Was there a big, long term goal in reality TV, or was it more about living to the fullest? (9:40) What were the signals that Cherie saw that TV was transitioning to online streaming networks? (11:50) How Cherie created her own curriculum for self-taught entrepreneurial expertise (15:22) Cherie shares insight into time management while transitioning from a producer to an entrepreneur. (16:26) How Cherie went through the process of building her team and company (20:14) Cherie discusses the budgeting process in the early stages of SnapNurse (21:47) The importance of authentic demand. (23:20) The story behind the name and early stages of SnapNurse (24:19) Healthcare has changed a lot over the last 3 years. How has COVID affected the staffing industry and healthcare as a whole? (26:51) Cherie discusses the growth of SnapNurse from 2017 to 2021 (30:08) Where Cherie sees nursing 5 years from now (33:57) Going back to SnapNurse, Cherie shares insight into the fundraising process and scaling. (38:20) What is the future for SnapNurse? (40:16) What is the future for Cherie Kloss? (43:02) How does Cherie view the term “the American Dream” (45:30) Cherie’s view on higher education, and its strengths and limitations (48:15) Why Atlanta and what Atlanta has done for you (50:47) How you can get involved: Visit atlantaventures.com/studio if you’re interested in learning more about Atlanta Ventures and the Studio.
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Episode 8 | Shannon Heath Longino
08/25/2022
Episode 8 | Shannon Heath Longino
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , Senior Vice President at Truist Bank where she works on affordable housing initiatives. Shannon was raised by her grandmother, Eva Davis, in the storied East Lake Meadows neighborhood. Through community organization, Shannon was on the front line of transitioning a neighborhood towards greater economic mobility, enhanced resources and infrastructure, and access to education. In today’s interview, Shannon shares stories from East Lake’s transformation, lessons and values she learned from her grandmother, her perspective on affordable housing, education, and more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… Shannon describes her experience being born and raised in Atlanta. (1:33) What are some of the grassroots community organizing efforts that you saw work in East lake meadows? (3:10) Could you give an example of your grandmother organizing in the community? (7:52) The neighborhood of East Lake Meadows had a revitalization. Would you walk us through that experience? (9:18) Transitioning to Shannon's story, what were some of the obstacles she took from East Lake Meadows to the military? (13:46) Shannon discussed the vote to move forwards with the revitalization of East Lake and other measures. (21:18) Do you think that this revitalization is repeatable and scalable across the country? (24:02) Fast forwarding to today, Shannon is involved in charter schools. The opportunities given to people from this is a generational changing moment. Shannon discusses the benefits that this education gives. (29:48) Shannon shares insight into the impact that Tour Championship has in Atlanta. (36:18) Who do the benefits of Tour go to? (38:35) It's very clear that you are passionate about stewarding your grandmother's purpose and mission. How do you take this into Truist every day? (40:33) How Truist helps outside of Georgia (41:59) Affordable housing is a hot topic right now in Atlanta. What would be your council to the leadership today on Affordable housing? (43:30) Why Atlanta and what has Atlanta done for you? (48:40) How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 7 | Andrew McConnell
07/14/2022
Episode 7 | Andrew McConnell
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Co-Founder and CEO of and published author of : Creating Modern Clarity with Stoic Wisdom. Andrew received two degrees from Harvard and then worked at McKinsey & Company before starting . He is also an accomplished swimmer having been a former member on the US National Team in Open Water Swimming. In today’s interview, Andrew shares stories from his entrepreneurial journey, what led him to write a book on stoicism, and what’s next in his storied career. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. Keywords: Atlanta, Atlantan, ATL, Business Leader, Thought leadership, Atlanta Ventures, Entrepreneurship, startups, stories, leaders, podcast, podcasting, …. #Atlanta #Atlantan #ATL #BusinessLeader #Thoughtleadership #AtlantaVentures #Entrepreneurship #startups #stories #leaders #podcast #podcasting ... In this episode, we discuss… The steps that Andrew McConnell took before he wrote his book. (1:42) The writing processes Andrew had for his book. (6:10) The simplest way to achieve mental clarity with the exponential growth of information available. (8:20) Andrew's origin story for Rented.com. (10:45) The next steps in andrews journey to grow his company. (12:38) Andrew's process of taking different webs of life, from history to consulting, to create his book. (17:28 Andrews favorite period in history to study and why. (19:05) how COVID affected Andrew's life. (21:50) which came first, Andrews understanding of self-control or knowledge in Stoicism? (25:15) how Andrew brings principles and themes of stoicism into raising his children. (26:25) Andrews balance of expectations for his children. (29:55) The processes Andrew puts into place to manage his time spent on social media. (32:40) How to seek truth nowadays. (35:48) The next chapters for Rented.com. (36:59) Why Atlanta and what Atlanta has done for Andrew. (39:45) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 6 | Frank Fernandez
06/23/2022
Episode 6 | Frank Fernandez
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Frank Fernandez, CEO of Community Foundation for Greater Atlanta. Going into its 70th year serving our city, the Community Foundation of Greater Atlanta is powered by over 1000 donors to champion equity and secure prosperity for Atlantans. After Harvard and graduate school, Frank dedicated his life to the non-profit and philanthropic sectors. Before taking the helm at the Community Foundation, Frank worked with the Blank Family Foundation and led the Westside Neighborhood Prosperity Fund. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… Harvard undergrad that went into Investment banking out of college, then 180 degrees into LBJ’s school of Public Policy. Describe what caused the change of heart? (1:47) Did Frank have a specific moment when he decided to start philanthropy? (3:50) How did Frank use his financial background to solve problems at Austin Peoples Funds and the Green Doors programs? (6:03) Frank talks about surprises he had facing non-profit organizations. (7:54) How Houston made traction regarding homelessness (9:50) Patterns in the ways of solving homelessness (11:30) What made Frank move to Atlanta to work in philanthropy? (14:55) Differences between the non-profit scene and the Philanthropic scene (16:00) Franks differences on Day 1, and the outcomes that happened 5 years later (18:35) How did Frank build trust in Atlanta? (19:44) What would Frank have done differently 7 years ago had he known what he did today? (23:35) Frank talks about the community foundation for greater atlanta. (25:32) the real world experience and focus Frank has? (29:45) How do you apply that focus over the next 70 years? (32:04) How much of the job growth in Greater Atlanta is technical training, and how do you bridge the gap? (36:24) Frank discusses an example of the strategic 5 year plans they have and the disparates to look out for. (38:37) Frank discusses nonprofits in the ecosystem (42:38) How can the listeners start taking a step on some of the bridges that have been built? (43:22) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 5 | Adam Wexler
05/19/2022
Episode 5 | Adam Wexler
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , Founder and CEO of . With over 50,000 daily active users, PrizePicks is a leading player in the Daily Fantasy Sports Industry. In today’s interview, Adam shares insights from his entrepreneurial journey, the in’s and out’s of the fantasy sports world, what it will take in the years ahead to accelerate growth, and much more! The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… How far is PrizePicks away from being in the number one spot on the Atlanta Tech Village billboard? (1:28) How did Adam come up with the PrizePicks value proposition? (2:37) What led Adam to pivot from his first fantasy sports venture? (6:13) Coming back from Dodgers Accelerator having had an unsuccessful raise, what did Adam do next? (9:18) When did the PrizePicks light bulb go off? (11:02) After Adam thought of the loophole of betting against the house, did he believe the business had life again? (14:20) What does PrizePicks look like now? (16:51) What are the high level metrics of PrizePicks today? (19:03) Which team members analyze and choose the lines? (21:39) How many employees does PrizePicks currently have? (23:30) Are there ever moments when the house loses? (24:12) How much has Adam raised so far in the journey to PrizePicks? (25:07) How does Adam stay positive in the face of adversity? (26:22) How much money did Adam and PrizePicks have when Covid hit, and how did he stretch it out? (29:48) What were the learnings that Adam had from his past ventures that he brought to PrizePicks? (30:27) What are the best live events that Adam has ever been to? (34:28) Where does Adam want to take PrizePicks from here? (35:36) Where does Adam see the macro-political laws for gambling going? (38:09) Why Atlanta, and what has Atlanta done for Adam? (40:56) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 4 | Greg Bluestein
04/07/2022
Episode 4 | Greg Bluestein
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Greg Bluestein, AJC’s premiere political reporter and newly minted author of Flipped. Greg spent the first part of his career at the Associated Press before transitioning to the AJC. Greg and his colleagues cover the daily political pulse of Georgia through The Jolt with more detailed coverage on his twice a week podcast: Politically Georgia. On today’s episode, Greg shares his insights on the 2020 election, how and why Georgia is transitioning blue, stories from his new book and much more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… Did Greg always want to be a reporter? (1:20) Were there any memorable moments while being editor for the Red and Black at UGA? (2:50) How was Greg’s seven years at Associated Press? (5:48) What is Greg’s advice for journalism students? (8:01) How did Greg cover the UGA National Championship game? (9:16) How does Greg view social media’s impact on journalism? (12:22) Having started his career right as the internet was taking off, how has Greg seen a change in scoops over time? (15:46) What are Greg’s thoughts on the growing conflict of “truths” caused by the ease of posting? (18:43) Why does Greg think people still believe the Atlanta 2018 gubernatorial election was stolen? (20:32) How did Greg manage to write a 352-page book given his many obligations? (23:03) From a macro level, what are some of the trends that Greg has excavated? (26:11) How much of a difference does Greg think Stacy Abrams’ Fair Fight movement made on the 2020 election? (27:50) What are Greg’s key takeaways from his book, Flipped? (30:03) How did the idea of writing a book come to Greg? (32:27) How has the relationship with the gold dome and media changed post Trump era? (34:58) What is the one political reporting moment from the past 18 months that Greg will tell his grandkids? (36:08) What is Greg’s takes on Twitter and YouTube’s degree of censorship? (37:37) Other than the book tour, what’s ahead for Greg? (39:58) Why Atlanta, and what has Atlanta done for Greg? (43:12) Resources discussed in this episode: How Georgia Turned Purple and Broke the Monopoly on Republican Power. How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 3 | Indra Sofian
03/17/2022
Episode 3 | Indra Sofian
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , Co-Founder and Chief Growth Officer at Sora. Indra and his co-founders started Sora while still under graduates at Georgia Tech. Today, they’ve raised over $23 million dollars from the likes of Union Square Ventures and General Catalyst to build a global, online school. On today’s episode, Indra elaborates on the ups and downs of fundraising, what an online education today should look like, how Covid reframed people’s perception of schooling online and much more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… How is Sora Schools solving the world’s education problem? (1:02) When did Indra and his two Co-Founders come up with the idea? (3:25) How did Indra make the decision to build Sora instead of going the corporate route upon graduating from Georgia Tech? (8:11) How long after announcing Sora did it take to get their first customer? (12:04) How did Indra differentiate the product, and what is unique about Sora Schools? (15:11) What has been the evolution from the first student to the seed young funding from Union Square Ventures? (20:20) What is Sora preparing students for? (33:43) Where does Indra predict traditional college is heading over the next decade? (35:33) Who is Indra and Sora Schools hiring? (38:54) What is the ideal customer profile for a Sora student? (44:09) How does Sora define success? (46:21) Why Atlanta, and what has Atlanta done for Indra? (49:09) Resources discussed in this episode: Sora Schools How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter . Where you can find us: Website: Twitter: https://twitter.com/theatlantastory Instagram: https://www.instagram.com/theatlantastory/
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Episode 2 | Meria Carstarphen
02/24/2022
Episode 2 | Meria Carstarphen
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with Dr. Meria Carstarphen, Former Superintendent of Atlanta Public Schools. Born in Selma, educated at Tulane, Auburn, and Harvard, Meria took the helm of APS starting in 2014 to 2020. During her tenure, she saw graduation rates improve to 80%, transformed a damaged culture infected by the infamous cheating scandal, and made a generational impact for students of Atlanta. On the show, Meria shares leadership tactics used to change culture, her ideas to improve education today, what’s next for her educational journey, and much more. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss: Born and raised in Selma, what experiences led Meria to be a public servant? (1:17) What were the things Meria took from DC, St. Paul, and Austin that she brought to Atlanta? (8:04) What was Meria’s reaction when she got the call in 2014 saying there was a job opening in Atlanta? (14:06) What was the public sentiment of Atlanta when Meria became superintendent? (20:32) When Meria got to Atlanta, which areas of the schooling system did she prioritize? (21:28) At what point did Meria first see progress? (27:01) What would 2020 Meria tell 2014 Meria? (34:29) How did Meria plan, and how did that help set them up for success? (40:18) What is the documentary that Meria’s been working on about? (51:53) When will Meria’s documentary, Defining Us, be available to listeners? (1:00:42) What is Meria’s next chapter? (1:01:56) Why Atlanta, and what has Atlanta done for Meria? (1:04:49) Resources discussed in this episode: – Meria Carstarphen – Documentary coming out definingus.org How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 1 | Jesslyn Rollins
01/20/2022
Episode 1 | Jesslyn Rollins
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode sits down with , CEO of . Biolyte is one of the fastest, homegrown consumer brands in the city and state. What started out as a remedy for a family member’s illness has turned into a beverage consumed and purchased from QuickTrips to Krogers by thousands of people. Biolyte is an IV in a bottle that makes super hydration accessible and affordable. Consumers range from athletes, to people recovering from illness, and even hangovers. In today’s episode, Jesslyn shares how they got started, hurdles they faced to scale, and where the company is headed next. The Atlanta Story is put together by the folks at -- and we can’t wait to share some of the personalities behind the brand. Atlanta Ventures invests in entrepreneurs through community, content, and capital -- most notably through our with companies like Greenzie and Intown Golf Club. We believe the best entrepreneurs learn from other great artists in different fields. In this episode, we discuss… What Biolyte is used for? (1:44) How did Biolyte’s origin come about? (4:05) What made Jesslyn decide to push through the doubt and commit to Biolyte? (7:05) How Jesslyn tested that the market would like Biolyte in the early days? (9:22) What is Biolyte’s pitch? (15:17) How is the current product distributed? (16:12) How did Biolyte spread between high schools, and how Jesslyn knew to target high school football programs? (17:22) What was Biolyte’s big break? (21:11) What did the Kroger rollout look like? (23:53) How did Jesslyn increase retail accounts? (24:39) What are the mechanics of scaling? (25:51) How does the sausage get made in terms of mechanics? (26:34) What is in the bottle? (27:44) How much does Jesslyn and Biolyte lean on the medical side? (29:37) Which go-to-market strategy gives the greatest ROI? (31:46) What are Jesslyn’s big plans for Biolyte? (34:15) Are there competitors/copycats that are seeing what you are doing? (35:36) What are some of the high-level numbers of Biolyte? (37:05) What are the roles that Biolyte is hiring for? (38:56) What are Jesslyn’s 5–10-year Biolyte goals? (40:34) Why Atlanta, and what has Atlanta done for Jesslyn? (41:48) Resources discussed in this episode: How you can get involved: Visit if you’re interested in learning more about Atlanta Ventures and the Studio. Where you can find us: Website: Twitter: Instagram: YouTube: Subscribe to the newsletter .
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Episode 11 | Ryan Anderson
12/09/2021
Episode 11 | Ryan Anderson
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Ryan Anderson, Founder of Georgia Votes. What started out as a fun rabbit hole analyzing voter data, has turned into a premiere source of analysis for any and all Georgians looking to understand voter data and demographics. In today’s episode Jon and Ryan talk about the trends happening with Georgia voters and much more.
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Episode 10 | Kieran McGill
12/02/2021
Episode 10 | Kieran McGill
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Kieran McGill, Owner of Fadó Irish Pub. In today’s episode we talk about what makes Fado have the purest pour in the United States, how to build an authentic Irish Pub, what trends he sees in the industry, how he’s maintained longevity in a transient industry, and much more.
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Episode 9 | Roberto Castro
10/21/2021
Episode 9 | Roberto Castro
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Jon sits down with Professional Golfer, Podcaster, and burgeoning businessman Roberto Castro. Roberto was a 4 time All-American at Georgia Tech who studied Industrial Engineering before turning pro.
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Episode 8 | Alan Greenberg
08/19/2021
Episode 8 | Alan Greenberg
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down Founder and CEO of The Illuminarium, Alan Greenberg.
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Episode 7 | Kyle and Brent Pease
07/15/2021
Episode 7 | Kyle and Brent Pease
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Kyle and Brent Pease of the Kyle Pease Foundation. In today’s episode, Kyle and Brent share insights into perseverance, training, growing awareness around athletes with disabilities, and more.
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Episode 7 | Kyle and Brent Pease
07/15/2021
Episode 7 | Kyle and Brent Pease
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Kyle and Brent Pease of the Kyle Pease Foundation. In today’s episode, Kyle and Brent share insights into perseverance, training, growing awareness around athletes with disabilities, and more.
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Episode 6 | Maurice Cherry
06/17/2021
Episode 6 | Maurice Cherry
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Maurice Cherry, Principal of Lunch — an award winning creative studio.
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Episode 5 | Joe Rogers Jr.
05/13/2021
Episode 5 | Joe Rogers Jr.
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Joe Rogers Jr, Chairman of Waffle House. Under his leadership, Waffle House grew to over 1900 restaurants while employing over 35,000 people. In the interview, Joe discusses how Waffle House navigated the Covid crisis, the values that make Waffle House so unique, why most of their restaurants are located in the Southeast, and much more!
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Episode 4 | Fred Castellucci
04/08/2021
Episode 4 | Fred Castellucci
In this episode Jon Birdsong sits down with Fred Castellucci, President and CEO of Castellucci Hospitality Group.
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Episode 3 | Shirley Franklin
03/04/2021
Episode 3 | Shirley Franklin
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Shirley Franklin, Former Mayor of Atlanta.
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Episode 2 | Neal Cohen
02/04/2021
Episode 2 | Neal Cohen
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Neal Cohen, Co-Founder of Tip Top Proper Cocktails. In today’s episode, we talk about the early days of Tip Top and the idea behind cocktails in a can, how the drinks go to market, a touch about the recipe and craft behind the cocktail, plus much more.
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Episode 1 | Mike Smith
01/07/2021
Episode 1 | Mike Smith
The Atlanta Story podcast features meaningful stories of Atlanta’s builders, creators, and entrepreneurs. In this episode Jon Birdsong sits down with Coach Mike Smith, former head coach of the Atlanta Falcons. In today’s episode, we talk about how to win in the locker room, behaviors from the most committed players he’s ever coached, what Mike was most proud of during his time in Atlanta, what he would do differently looking back, plus much more.
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