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Lawncare to Social media star with Nathan Stafford
01/18/2026
Lawncare to Social media star with Nathan Stafford
Introduction: In the world of lawn care, few stories are as compelling as that of Nathan from Nathan's Lawns and Gardens. From humble beginnings in 2010 with a push mower to becoming a prominent figure on social media, Nathan's journey is a testament to hard work, resilience, and the power of community. In this blog post, we will explore Nathan's story, his approach to business, and the lessons he has learned along the way. The Early Years: Starting Out in Lawn Care Nathan began his journey in lawn care back in 2010 after years of laboring in various jobs. He recalled how his first job was a modest $20 for mowing a front yard and trimming hedges. Despite knowing he was undercharging, he was eager to gain experience. This initial foray into business laid the groundwork for his future success. Nathan shared, "I made a front full yard and I cut their hedge. I would have been there for an hour and a half, but 20 bucks cash. You know what? Back then I knew it was worth more, but I was just, it was my first customer and I was like, I'm in." The Shift to Social Media About six years into his lawn care business, Nathan decided to start documenting his work through videos. Initially, he approached this as a hobby, not realizing the potential it would have. "I didn’t have a goal to be where I was today, but it was more of like a hobby just for something for me to do," he explained. Nathan's early content was primarily about sharing his experiences and connecting with others in the industry. He quickly learned that social media could serve as a powerful tool for networking and growth. Navigating the Landscape of Social Media As Nathan's online presence began to grow, he faced the challenge of navigating various platforms. He noted that while YouTube was popular, platforms like Instagram and TikTok were emerging as key players in social media content. However, Nathan pointed out a crucial aspect: "A lot of people don’t realize that TikTok in Australia does not pay. You don’t get paid for views and all that kind of stuff." The Reality of Running a Business Throughout his journey, Nathan emphasized the importance of understanding business dynamics. He learned valuable lessons about pricing and the need to cover costs while also serving his community. "You must, in my opinion, do the right thing by the elderly or someone that's really struggling. Look after them. Don’t go in there ripping them off," he advised. This principle has guided Nathan as he navigates the complexities of being both a lawn care professional and a social media influencer. Challenges and Controversies During the conversation, Nathan also touched on the challenges faced by contractors in the lawn care industry. He noted the tendency for some to embellish their earnings or project an unrealistic image of success. "I got to where I did through hard work. It’s not you just upload a video and that’s it. There’s a lot of hard work that goes behind social media," Nathan explained, highlighting the importance of authenticity in his content. Conclusion: Key Takeaways Nathan's journey from a humble lawn care worker to a respected figure in the industry showcases the power of hard work, community support, and the effective use of social media. As he continues to grow his brand, he remains committed to sharing genuine experiences and helping others in the lawn care community. Key takeaways from this blog include the importance of fair pricing, the value of networking, and the necessity of staying true to one's roots.
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