A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful interior design business. Design school doesn't always teach you the critical business skills to be sure your interior design business be everything you imagined it would be! A Well Designed Business is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices.

977: Katie Ryan Pluer:Strategies for Taking on a Business Partner 04/23/2024

977: Katie Ryan Pluer:Strategies for Taking on a Business Partner Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering one, or if you are looking to scale your interior design business anytime soon, Katie is here to share valuable insights. We are getting into the nitty gritty of partnership — from evaluating the business and legalities to personalities, percentages, and profitability. Pick It Apart: [1:11] Katie shares how she and Natasa met while working together more than a decade ago, how they realized they were a good fit for partnership, and how they began working together again in their current roles. [5:52] Katie discusses how she officially approached Natasha about becoming partners and the process of having the business evaluated and buying in. [14:40] LuAnn asks Katie what business owners need to think about before they get their business evaluated for sale or partnership. [29:03] Katie outlines how she and Natasha negotiated the terms of their partnership, including ownership percentages, legalities, and the importance of open and honest conversation. [41:46] Katie emphasizes the value of tracking both revenue streams and profit margins. LuAnn Nigara and Katie Ryan Pluer's Ah-Ha Moments “We're kind of like a Venn diagram. Like, I have my little part, she has a little part. And then we intersect. And the stuff that we intersect—we're just like on the same page. But we're also not afraid to challenge each other.” – Katie Ryan Pluer “If you're running your business, you should pay yourself.” – Katie Ryan Pluer “If you are considering a potential partnership with someone, and before you make the purchase, and the final deal, if you can't have open and honest conversation, then…how the heck do you think you're going to have it when you both have skin in the game?” – LuAnn Nigara “Sometimes there's some ego in ownership and creating your own business. And if you're willing to put that ego aside and bring someone in that can help grow your business—grow it together—it's really worth it…If you find the right person that understands and has as much love for it as you do, I think it'll be a good fit. - Katie Ryan Pluer More About Katie Ryan Pluer Katie Ryan Pluer holds a bachelor’s degree in Marketing from the University of WI-Madison. Katie is an entrepreneur, and currently is a Partner & Vice President at Natasa Jones Interiors. Her expertise is in business development, marketing, and advertising. Over her 20-year professional career, Katie has used her skills to promote and grow business across several industries including interior design, finance, electronics, and pharmaceuticals. She has bought and successfully sold several businesses including (4) uBreakiFix stores and Sign Gypsies MKE. Katie has had the honor and privilege of serving on the development committee for Nia Imani, the Board of Woman for MACC and as the Co-Chair of the Diversity and Inclusion Council at Lueder Financial Group of Northwestern Mutual. She has a passion for service and a love for Milwaukee. Katie was raised in a culture of caring for those in need, and volunteering as a way to make an impact on the community. Connect with Katie Ryan Pluer What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30943603

976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? 04/19/2024

976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20 years of service. A retired Air Force officer turned interior designer, took her side hustle and deep passion for all things beautiful and developed it into a business. Melissa wanted to create amazing spaces for people who were going to stay in their homes long term and enjoy the investment they put into their space. She shifted her focus towards designing residential spaces. Although not formally trained, she is a passionate creative who not only has an eye for design but firmly believes and understands that the details matter. Melissa also knows the power of beautiful and intentional design to truly transform people on a mind, body, and soul level. Because Melissa is so obsessed with the details and a high level of quality, she wanted to have a solid foundation and obtained a certification in residential interior design through the New York Institute of Art and Design. Shades of Gray Design Studio believes in creating not just beautiful, functional spaces but telling the story about the humans that reside there. We are all unique and that’s what makes us so special. Our homes should reflect that. Melissa loves using color, texture, and boldness in her designs. She strives to incorporate a modern, contemporary feel while blending luxury and comfort...making it truly one-of-a-kind. It’s all about elevating the living space and empowering her clients with the knowledge that they are worthy of being surrounded by beauty. Connect with Melissa Fields What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30892953

975: Joyful Abundance: Thriving in Business with a Positive Mindset 04/16/2024

975: Joyful Abundance: Thriving in Business with a Positive Mindset Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance mindset, Jennifer offers practical tips and powerful insights. Pick It Apart: [1:21] Jennifer introduces her business philosophy that the process should be just as joyful as the finished product, detailing aspects of her process that reflect this. [6:42] LuAnn and Jennifer discuss technology platforms and automations they use to help their systems and processes run smoothly. [14:45] Jennifer talks about the power of intention and how it works for her. [17:46] LuAnn shares a story about manifesting her dream home. [29:00] Jennifer brings up imposter syndrome and the role it plays in the interior design industry and how meditation can be a helpful tool to overcome this. [44:48] Jennifer and LuAnn discuss the power of taking five minutes to slow down and clear your mind. LuAnn Nigara and Jennifer Davis's Ah-Ha Moments “I want the journey that you go through to get from start to finish to be as joyful as the joy you feel at the end of the project when you're in your new space.” - Jennifer Davis “I think you just have to really believe in yourself and surround yourself with people who believe in you and find good mentors and a good design community to be a part of. And then when you set the intentions, you can truly believe that you're worthy of all these things happening.” - Jennifer Davis “How we carry ourselves through our business relates, and comes back to us, in our personal life.” - LuAnn Nigara More About Jennifer Davis Jennifer started her career journey in the furniture industry, where she got a taste for sales. Transitioning to an interior design studio, she started as a design assistant and swiftly advanced to a managerial position, showcasing her leadership abilities. Jennifer successfully navigated distribution management and marketing roles for a well-known national furniture retailer based in Minneapolis before leaving to raise her children. While at home with her children, it wasn't long before friends began soliciting her assistance with their own homes. Balancing her roles as a mother and entrepreneur, she cultivated her client base from a part-time endeavor which quickly grew into a full fledged interior design studio. Jennifer is a firm believer in the law of attraction, maintaining that our attitudes significantly influence the outcomes we experience in life. Jennifer operates a boutique interior design firm headquartered in Minneapolis, catering to clients nationwide. Her approach to each project revolves around fostering a client experience founded on clear communication, refined processes, swift timelines, and meaningful relationships. Davis Interiors lives by the motto “We want the process to create as much joy as the finished product”. Connect with Jennifer Davis What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30837748

974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business 04/12/2024

974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we need to view taking care of ourselves in a whole new light—and today she and I are diving deep into the philosophical questions of creativity, well-being, and the way we are intertwined with the business. Pick It Apart: [0:02] Katie discusses how our well-being is interwoven into the business—and why taking care of ourselves isn’t a luxury. [5:47] LuAnn and Katie unpack the guilt entrepreneurs often feel for taking free time to rest and reset. [12:13] Katie talks about how creativity requires rest, stillness, and space. [17:23] LuAnn and Katie talk about what rest might look like for different people (and why that’s okay). [29:10] Katie offers practical places to start when committing to self-care. [38:58] Katie and LuAnn reflect on the business benefits of taking care of ourselves. LuAnn Nigara and Katie McDonald's Ah-Ha Moments “The only thing that will create change is our commitment to change—our willingness to look ourselves in the eyes, look at our hear, and say, ‘Something doesn’t feel right.’” -Katie “We’re always thinking about the future or the next big thing for our business. But in our personal lives, we’re willing to accept mediocrity.” -Katie “Our well-being is our fuel—the engine for our business.” -LuAnn More About Katie McDonald Over a decade ago, the demands of Katie McDonald’s corporate career occupied her every waking moment. She was left feeling depleted and depressed—suffering from spiraling mental and physical health crises that threatened her life. Left with no choice but to transform her body-mind relationship, Katie abandoned her corporate job and finally started applying her knowledge of self-care, alternative health, and plant-based nutrition. Since then, Katie has been on a revitalizing journey of lifelong self-care. Fully recovered from years of self-neglect, Katie now helps fellow doers embrace self-care so they can do more and be more while leading healthier, more intentional, and more nourished lives. Katie leads with tough love to inspire, empower, and challenge audiences. She dispels the destructive myth that self-care is an obstacle to productivity and teaches that self-care is, in fact, a tool to create a more powerful and impactful legacy. Connect with Katie McDonald 15% discount code for planners LUANN Here are the offers for the podcasts listeners 1. 2. Access to my curated resource guide 3. Whole life assessment (will be a goodie) What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30793003

973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb 04/09/2024

973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing in yourself Pick It Apart: [11:51] Jamie explains how investing in your business can combat imposter syndrome. [17:35] Jamie is proactive in preventing imposter syndrome, which always seems to come up, by making consistent investments. [22:28] Jamie shares her takeaways from Sandra Funk’s Interior Design Standard. [27:16] Benefitting from just being in the room at an event and making connections. [34:20] Jamie shares the tangible things she has learned from the programs/courses she has invested in. [42:35] How Jamie decides what kind of investments to make. [46:24] Jamie’s advice for those who are nervous about making that “big investment.” LuAnn Nigara and Jamie Gasparovic's Ah-Ha Moments “When designers ask me if an investment I made was worth it and I say it is. I have a hard time regretting anything because I have a takeaway from everything I have invested in.” - Jamie Gasparovic “Hearing something in business that you are already familiar with can hit differently when someone else explains it and presents it differently.” - Jamie Gasparovic More About Jamie Gasparovic Jamie Gasparovic is the dynamic Founder and Principal Designer behind her boutique full-service interior design firm, Studio Gaspo. Recently, her moody modern aesthetic has been celebrated by Forbes, Architectural Digest, Homes & Gardens, and Apartment Therapy. With close to a decade of expertise in luxury, large-scale construction ranging from new builds to full-scope renovations, Jamie has created a powerful name for herself in Central Florida. Her robust client list includes professional athletes, entrepreneurs, Fortune 500 executives and busy professionals. Today, she frequently partners with prominent builders and architects to design turnkey properties from floor plans to furnishings. Connect with Jamie Gasparovic What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: AWDB #660 AWDB #709 Jenny and Ben Slingerland of Black Ink Interiors: The Stages and Decisions to Grow Your Design Business AWDB #759 AWDB #786 /episode/index/show/awelldesignedbusiness/id/30738748

972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing 04/05/2024

972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be valuable to your business, Lesley knows that the best way to land local clients is simply by getting out there and meeting people, wherever you might be. Today, she shares how she makes this work for her (and what you can do to start taking advantage of local opportunities). Pick It Apart [5:39] Lesley shares why local marketing is so valuable for interior designers—even more so than for other businesses. [12:50] LuAnn reflects on the importance of referrals (and why we need to focus on expanding our network). [23:40] Lesley and LuAnn talk about the value of an elevator pitch, and how to do it the right way. [33:48] Lesley shares other important local networking opportunities you can put into action for your business (and how to measure your success). [50:01] Lesley breaks down how Profit Insiders works and how to apply to join. LuAnn Nigara and Lesley Myrick's Ah-Ha Moments “I understand as an introvert myself, it can be uncomfortable—the local marketing side of it. It’s easy to hide behind a computer and do social media posts or spiff up your website and update your portfolio, and I’m not discounting the importance of those things. But local marketing is so important because this is a business and an industry built on relationships.” -Lesley “We often engage in a behavior unconsciously in our own lives that we then don’t apply to our businesses. Would you find a hairdresser off Google? Probably not. You would probably ask people…and yet we think that’s what’s going to happen for our business.” -LuAnn More About Lesley Myrick Lesley Myrick is an adventurous, organized, and enthusiastic interior designer in the Atlanta, Georgia area (and she works with clients all over the US and Canada, too). Lesley is originally from Canada and has lived and worked in Toronto, Ontario; Los Angeles, California; Waco, Texas; and now Macon, Georgia. She earned an honors diploma in interior design from Sheridan College in 2005 and launched Lesley Myrick Art + Design in 2015. She works with high-achieving women who are ambitious, adaptable, and committed to personal and professional growth. Lesley helps these driven women bust out of boring homes and helps new interior designers launch kickass businesses they love. Connect with Lesley Myrick Other Shows Mentioned: A Big Thank You to Today's Sponsor: Today’s show was sponsored by Nancy Ganzekaufer and her program Profit Insiders Academy. /episode/index/show/awelldesignedbusiness/id/30686798

971: Vicente Wolf: How to Bring True Artistry into Interior Design 04/02/2024

971: Vicente Wolf: How to Bring True Artistry into Interior Design Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares his journey and how he was able to produce groundbreaking designs along the way. [12:05] Vicente and LuAnn discuss Pinterest, regurgitated design, and how hard it is for designers now to produce truly unique creative work. [21:40] Vicente discusses his hiring process and what he looks for in junior designers. [32:14] Vicente reflects on client needs, budget, and how to create artistry within the constraints. [51:42] Vicente turns the tables on LuAnn and asks her take on what younger and newer designers are bringing to the industry. LuAnn Nigara and Vicente Wolf's Ah-Ha Moments “Architects are respected and revered. Designers often are not—they are seen as putting frosting on a cake rather than the real value they can bring.” -Vicente “When you run your own business, you make the rules. You can make a decision when you would love to contribute your gift to someone.” -LuAnn “How can you break ground if you don’t trust your gut?” -Vicente More About Vicente Wolf As a Cuban refugee making his way to New York in his teens, Vicente became a force in the home furnishings revolution, changing the vocabulary of interior design into a sleeker, modern vision starting in the mid-1970s. Known for his high gloss white spaces, he earned the moniker “The White Knight.” Admired for his impeccable eye and unique perspective, Vicente Wolf has been at the top of the design industry for nearly 50 years. Wolf's work has been featured in all major lists and shelter publications including Architectural Digest, House Beautiful, and Luxe Interiors + Design magazine. Vicente was named to Elle Décor magazine’s inaugural list of design Titans list on their annual roster of A-List of designers in 2021. In his new book CREATIVE INTERIOR SOLUTIONS (Rizzoli, 2023), he shares the expertise he has honed over the years with project images and easy-to-digest “Lessons Learned”. A passionate traveler, Vicente’s annual jaunts to exotic destinations such as Burma, India, and Thailand provide him with a global viewpoint that he weaves into his residential and hospitality projects, which are displayed throughout the book. According to Vicente, incorporating authentic artifacts and furnishings from these places with modern décor that exude a quiet elegance, captures a sense of earthy charisma, timelessness, and soul. In 1999 Vicente opened VW Home by Vicente Wolf showroom adjacent to his design studio in Hell’s Kitchen, New York. Vicente is an international speaker, author with five book titles to his name, collector, lauded retailer and celebrated visionary. In 2012, Vicente accepted an honorary PHD in Design & Architecture from Boston Architectural College. He passionately supports God’s Love We Deliver as a Trustee. Connect with Vicente Wolf What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: - Vicente Wolf’s book Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30632603

970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients 03/29/2024

970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management, and more. Ali now has her own business, Grabler Brand, where she advises creatives as a business strategigist and operations advisor. This smart lady is joining me on the show to give tips to designers on how they can land their next clients. Pick It Apart: [7:55] Ali starts the conversation by explaining how to get your next client. [8:35] Tip number one to gaining new clients. [15:45] Why Ali thinks it’s important to cultivate authentic relationships and how to do that. [24:20] Pushing yourself a little to make relationships, even if you are an introvert. [36:19] Ali advises to put yourself out there and ask for help. LuAnn Nigara and Ali Stein's Ah-Ha Moments “It is important to give clients that next level experience and not to rush through the process.” - Ali Stein “When you can establish a working relationship with someone, that can be a strong engine in developing future business.” Ali Stein “If you are an introvert, there is a way you can be in a room with 25 or 250 people and connect with two or three of them in a meaningful way.” LuAnn Nigara More About Ali Stein Ali Grabler Stein brings nearly 20 years of experience to Grabler Brand, a business strategy and operations advisory for the design and build industry. Early in her career Ali worked at Google and then as one of the first 50 employees at Facebook (now Meta). There she helped grow the community from 6 million to over 1 billion users during her 10 year tenure. She played various roles in User Operations, Product and Partner Management, and had the opportunity to lead both small and large teams. Ali then went in-house at Regan Baker Design, a full-service interior design and styling firm, to serve as the Director of Operations where she oversaw Human Resources, Performance Management, Finance, Business Development, Marketing, Project Management and more. She helped grow the team from five to nearly 20 employees and grew revenue significantly. At Grabler Brand her goal is to be a sounding board, ally and guide as creatives navigate their business growth and subsequent twists and turns. As someone who has managed both small and large teams, Ali has a strong sense for the inner workings of a successful business. From her industry knowledge to her experience with internal processes and marketing, Ali helps business owners and teams work towards becoming the businesses they want to be. Connect with Ali Stein What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: AWDB #392: AWDB #683: AWDB #838: /episode/index/show/awelldesignedbusiness/id/30586918

969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships 03/26/2024

969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly and Leigh answer these questions and more. Pick It Apart: [:55] Aly and Leigh share their backgrounds and how long they’ve known each other. [11:33] Leigh explains why they seek partnerships on a grand scale in their business. [17:35] Explain how they form their partnerships from the initial connection. [21:33] Share their first opportunity to partner with Mo Money. [32:27] Things that Aly and Leigh learned that they didn’t realize from collaborating with a partner. [41:23] How Pure Salt partnered up with Leftbank. [52:23] Leigh and Aly share their “why” for forming so many partnerships. [54:20] What is the process in terms of crafting a contract with your new partner? [58:00] What should you have ready to bring to the table before approaching a brand for a partnership? LuAnn Nigara, Aly Morford & Leigh Lincoln's Ah-Ha Moments “It is one thing when it comes to creating a product people love, but there is a slew of different things to consider for them to sell well.” - Aly Morford. “It is important to lean into your partner's knowledge, opinions, and expertise as well.” - Leigh Lincoln. More About Aly Morford & Leigh Lincoln Founded in 2016 by best friends and business partners, Aly Morford and Leigh Lincoln, Pure Salt creates inspired spaces, products, and experiences that encourage people to live deeply in each moment through clean, functional, family-friendly design through its design studio, Newport Beach retail store, and eponymous Pure Salt Shoppe. Connect with Aly Morford & Leigh Lincoln What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Check out and use our code AWDB10 for 10% on any order of Kravet fabric, wallpaper, or trim Other Shows Mentioned: AWDB #130: AWDB #160: AWDB #215: AWDB #540: AWDB #573 AWDB #882: /episode/index/show/awelldesignedbusiness/id/30539358

968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design 03/22/2024

968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel it into your work? What is it that makes some spaces just truly, unquestionably impressive? And is there a formula, a process, or a system for developing that? Or is it just innate? Today, I turn to the experts to answer these questions. Pick It Apart: [5:57] Charles, Leyden, and Maria share their viewpoints on where creativity comes from and how to harness it. [18:55] We discuss the teaching side of creativity and how to draw it out of students. [30:18] We unpack how to find the balance between your own creativity and the client’s needs and budget. [42:32] Charles, Leyden, and Maria share their advice for upcoming designers who want to develop their creative skills. LuAnn Nigara, Charles Pavarini, Leyden Lewis, and Maria Viola's Ah-Ha Moments “I think that the designer has something that the layperson does not have…and when you can unclutter your head with specifics—that’s when inspiration comes.” -Charles “We teach students to open and receive the creativity that’s already stirring inside them, but they just don’t know how to release it. We also take that and help them understand how to put it into the actual design of a room.” -Maria “I think for artists, shame is a major component—you have to get beyond it and allow yourself to express yourself. I think the most creative people are the bravest people I know.” -Leyden More About Charles Pavarini, Leyden Lewis, and Maria Viola Leyden Lewis: Leyden Lewis’ received his Bachelor of Fine Arts in Architecture from Parsons School of Design, The New School. He has continued to teach at the Parsons School of Design at The New School, as well as the New York School of Interior Design throughout his career. Leyden’s design aesthetic is at once rooted in a rich classical Modernism coupled with ancient traditions and methodologies. He operates from a deep interest in art and the history of design to tell a new and modern stories. Leyden Lewis Design Studio has created and curated poetic and culturally sensitive spaces for over thirty years. Our practice engages with the cultures of the past and present, and allows for a fluid integration between art, architecture, and design. As a fine artist, Leyden has exhibited at the Studio Museum in Harlem and at NYU’s 80WSE. Leyden is a Founding Member of the Black Artists + Designers Guild (BADG). Charles Pavarini: Pavarini’s years of experience, former career in theater, and extraordinary creativity have made him a trend-setting Interior Designer. Recognized for Residential and Commercial Architectural Interior Design, his work is consistently highlighted with intricate lighting design elements and brilliant technological innovation. His design sensibility incorporates an International Style based in Classicism and a theatrical component in less-than typical ways. Lighting is a focus within his work and he currently serves on the board of directors of the Designers Lighting Forum of New York. His book Lighting Beyond Edison: Brilliant Residential Lighting Techniques in the Age of LED’s was recently published by Schiffer Publications. A Recipient of 34 Design awards including an Interior Design B.O.Y Award, a LUMEN Award, and IFDA’s Circle of Excellence Award, confirms his influence and leadership within the Interior Design Profession. Maria Viola: Maria adds a unique perspective that stems from her expertise with color, custom designs and knowledge of design history. Developing long-lasting relationships has enabled her to take clients through multiple projects. Maria received her Master's degree in Interior Architecture and Design from Drexel University. She has taught extensively at the Antoinette Westphal College of Media Arts & Design at Drexel University, remaining grounded in academia but alive to new trends. Her work has ranged from custom furniture designs to office spaces to the renovation of entire residences. As part of Philadelphia's new guard of interior designers, she has the ability to combine modern and traditional - balancing scale and proportion - always with a twist that raises it above the ordinary. With humor, knowledge, and the ability to uncover a client's own sense of style, she partners with clients to affect change in their lives. Maria is active in the American Society of Interior Designers, PA East Chapter and is Past President of its Board of Directors. She is the past recipient of two Chapter Awards; the Educator Award and the Presidential Citation and an IDA Philadelphia award for custom design of gates for a client’s home. Maria also sits on the board of Bartram’s Garden, Philadelphia and co-chairs its annual Twilight In The Garden Fundraising event. Connect with Charles Pavarini, Leyden Lewis, and Maria Viola What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30486038

967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success 03/19/2024

967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success Today With Breegan Jane Welcome to A Well-Designed Business. My guest today is an accomplished interior designer, entrepreneur, brand influencer, children’s book author, real estate investor, philanthropist, and TV personality, and you may probably recognize her from HGTV Dream Home. Breegan Jane, who has transitioned many times, is back on the show for a second time. She refers to it as “the gift of transitioning” because it’s making space for something new, something that will uplevel your business or get you closer to your goals. Listen in as Breegan offers more tips and come-to-Jesus moments with her ever-growing business. Pick It Apart: [2:29] Breegan shares her experience in general of all of the shifting she has done. [6:00] Breegan shares her experience with the blog she started twelve years ago. [10:15] Advice on taking risks and how Breegan has evolved. [16:20] Breegan shares two of her come to Jesus moments she learned through her shifts. [24:50] Working with partners and having contract employees. [29:25] Staying true to what you want to do, not what others think you should do. [35:07] Breegan’s CEO strategy to getting everything done efficiently. [40:22] How Breegan incorporated her sons into her content. [42:05] Breegan talks about her philanthropy work and the Makuno Project. LuAnn Nigara and Breegan Jane's Ah-Ha Moments “Breegan Jane, as a company, has gone through so many growing pains in the evolution of who I wanted to become,” Breegan Jane “Sometimes when your business model changes, you could change with it but if it doesn’t work for you, then you can create your own lane,” - LuAnn Nigara “The more we change to fit other people’s opinions, the more we lose ourselves and our value,” - Breegan Jane More About Breegan Jane Breegan Jane is an accomplished interior designer whose resume boasts enterprises that span the gamut, from custom music studios to international real estate projects and everything in between. Her design savvy is well sought after by clients in almost every industry. As both a residential and commercial designer, Breegan focuses on the design-build aspect of every project she endeavors. Her unique experience continues to set her apart for exceptional design opportunities, including her most recent work on UNICA, a multimillion-dollar luxury estate in Bel Air, California. Connect with Breegan Jane What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30434353

966: Power Talk Friday: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates Success 03/15/2024

966: Power Talk Friday: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates Success Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today she is teaching us how to get out of the messy middle and move into the extraordinary with BIG THINKING. Tune in to learn Andrea’s 5 keys to becoming a big thinker. It’s all about TRUST! Pick It Apart [1:21] Andrea and discuss what it means to thinking big. [6:09] Andrea introduce her acronym TRUST. [17:50] LuAnn tells a story from Window Works about embracing uncertainty [38:59] LuAnn and Andrea talk about how to move forward at a steady pace as a big thinker. [48:00] Andrea shares that the messy middle occurs at different stages of your business, how to grow through these transitions, and why having a community is important to not getting stuck here. LuAnn Nigara and Andrea Liebross's Ah-Ha Moments “That future you all she's filled with is enthusiasm, and wisdom and knowledge. So big thinking comes from a different place than today. It comes from that future you.” - Andrea Liebross “A big thinker isn't immune to limiting thoughts, a big thinker just understands, ‘oh, I can choose to put that one aside and have a different thought about this,’” - LuAnn Nigara “There are times when you're set up in every way for a great opportunity, except the money. And if it's a really good calculated opportunity, you can't not do it because of the money.” - LuAnn Nigara “You've got to have monetary support. You've got to have life support. You’ve got to have business support, and you also have to have time support—you have to have protected time.” Andrea Liebross “[Big thinking] is like the big umbrella. And then you need the tools, the strategy, the system's below to support that big thinking.” - Andrea Liebross “Your business is only going to grow at the rate that you're growing personally.” - Andrea Liebross “The messy middle is always there, but it's navigating it with more efficiency and more clarity, and more more speed.” - LuAnn Nigara More About Andrea Liebross After graduating from Dartmouth College and marrying the guy that lived down the hall, Andrea Liebross and her husband packed up the 1980s red Cadillac, left the northeast, and eventually made their way to the midwest city known for the Indianapolis 500. Over the last few decades, Andrea has started 3 successful businesses, all while raising two kids, now ages 20 and 17, and several giant puppies. As a certified business and life coach, Andrea's known for helping high-achieving women make the shift from overwhelm to freedom in both their personal and professional life. Her goal is to guide these bold, ambitious women to create their own custom secret sauce for success by combining just two ingredients - the right mindset and solid systems. Andrea believes every problem is solvable and every dream is possible IF you make it all simple, doable and FUN (even the systems). Connect with Andrea Liebross What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Resources Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30376373

965: Mona Nahm: Equitable Design for People and the Planet 03/12/2024

965: Mona Nahm: Equitable Design for People and the Planet Today With Mona Nahm Today on A Well-Designed business I am so happy to welcome Mona Nahm to the show. Mona is here sharing her incredible journey and her current work designing affordable housing. Mona truly understands how creating spaces with compassion at their core can empower people and allow them the safety and stability to reclaim their lives. Her glass-half-full spirit will leave you inspired. Listen now. Pick It Apart: [2:27] Mona shares her story of homelessness as a teenager. [12:51] Mona and LuAnn reflect on the value of basic education, obtaining degrees, and street smarts. [21:59] Mona explains how she realized that she wanted to directly impact lives, so she moved away from a career in film to interior design in her 40s. [38:11] LuAnn asks Mona about her current work in affordable housing. [59:58] Mona suggests showing up to community meetings to learn about affordable housing in your community if you are interested in this design avenue. LuAnn Nigara and Mona Nahm's Ah-Ha Moments “I just saw people with or without opportunities.” - Mona Nahm “The circumstances that you were in can create that lack of worth, and that lack of esteem, and so, therefore, you don't value yourself and then, therefore, you don't come to a relationship where you expect to be valued. And guess what? When we don't come to a relationship expecting to be valued—we're not.” - LuAnn Nigara “The stability of having a roof over your head gives you the opportunity to have the stability to get the job, and then the stability to save money and get yourself out…It all comes from, first, that safety—a place for them to have a home.” - Mona Nahm “You have got to get the hope going, and the opportunities for enjoyment, so that you can aspire to do the next thing, right?” - LuAnn Nigara “If you're so focused on the difference, you'll never see the similarities.” - Mona Nahm “Go where you are rare.” - Mona Nahm Connect with Mona Nahm What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30327608

964: Power Talk Friday: Brittany Bowen and Ava Vienneau: Unlock the Potential of Your Business Through Brand Photography 03/08/2024

964: Power Talk Friday: Brittany Bowen and Ava Vienneau: Unlock the Potential of Your Business Through Brand Photography Today With Brittany Bowen and Ava Vienneau Today on A Well-Designed Business, it is Power Talk Friday and I am joined by Brittany Bowen and Ava Vienneau. Brittany and Ava are the co-founders of Girls at Flourish, a full-service creative photography agency specializing in the luxury home industry. They help interior designers accurately represent their brand through their brand images, which sets them apart from the competition. We are discussing everything that goes into your brand images, how often you should have photos done, what they should represent, an acceptable balance of real life and professionalism, and more. Pick It Apart: [2:50] Brittany and Ava share what it was like working with Rachel Bozsik. [8:41] How Brittany and Ava do an interior designer's brand photography when it is somewhere like High Point Market. [13:08] LuAnn shares how she felt and prepared for her recent branding shoot. [17:35] Ava explains how they portray a good mixture of “put together” and real. [23:53] Being intentional with your brand image to help you stand out in an oversaturated market. [30:50] Examples of image identifiers some designers use to stand out. [38:10] How to get involved with Girls at Flourish for a High Point session. LuAnn Nigara, Brittany Bowen and Ava Vienneau's Ah-Ha Moments “You should have a good mixture of “perfection” and realness in your photos to help build trust with clients,” - Brittany Bowen “There are ways to show you’re human and also have a beautifully curated portfolio and headshot,” - Ava Vienneau “Designers who stand out, consistently show up where you can't forget their face, color schemes, or style and that's the key to growth,” Brittany Bowen More About Brittany Bowen and Ava Vienneau Brittany Bowen: Brittany has worked with a range of clients from established firms like Studio McGee to those who are up and coming industry leaders. With a degree in photography and over ten years of experience, she is dedicated to serving the up and comers in the interior design, real estate, and home professional world with elevated brand imagery. Today, alongside her co-founder Ava (and very best friend) the duo exclusively supports luxury home professionals who are ready to level up their business and take worrying the stress about photography off their plate. Brittany brings an extra, special “VIP Magic” to her shoots - which is why when you hire Girls at Flourish you’ll have everything taken care of from behind the scenes session prep to the easiest photo shoot you’ll ever have. In her life outside of photography, she consumes just about any piece of good home design or business advice she can— watching the best shows on HGTV, listening to design or business podcasts, reading books from the experts, and flipping through the pages of design magazines. She has a wonderful husband and two sweet boys, and enjoys travel, yoga, and trying out the latest restaurants. Ava Vienneau: Ava prides herself as a photographer representing clients featured in AD and Domino and the home industry's most talented interior designers and top performing realtors, helping them land larger clients, press and ultimately create more opportunities for their business with show stopping brand imagery. With nearly 10 years of experience in her field and extensive training with renowned architectural and interior photographer, Lindsay Salazar, Ava brings a seasoned expertise to each client and project. Ava’s clients lovingly refer to her as their CPO (chief photography officer) as she uplevels their brand vision from ideation to real life. When working with the team at Girls at Flourish, Ava brings a kind, generous and thoughtful understanding about how small businesses work and operate. She is passionate about ensuring the entire creative process is streamlined and seamless. When she isn’t behind the camera, you can find her strolling through antique shops and art galleries, listening to business podcasts, and sipping the finest coffee around. Connect with Brittany Bowen and Ava Vienneau What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: AWDB #159: AWDB #256: AWDB #669: AWDB #756: AWDB #766: AWDB #935: AWDB #953: AWDB #955: /episode/index/show/awelldesignedbusiness/id/30283253

963: Adam Scougall: Choosing Your Interior Design Business as a Side Hustle 03/05/2024

963: Adam Scougall: Choosing Your Interior Design Business as a Side Hustle Today With Adam Scougall Today on A Well-Designed Business, I am happy to welcome back Adam Scougall, of Adam Scougall Design. If you have ever considered pivoting from your full-time job to interior design, this episode is for you. It’s always valuable to hear two sides to every story. A lot of my guests have pivoted successfully into starting a design firm. Adam does have a successful design firm, but he pivoted right back into his full-time job while keeping design as a side hustle — and that couldn't have been a better choice for him. Pick It Apart: [5:00] No matter your level of expertise, always be open to new AHA moments. [9:33] Adam explains why he preferred to stay in his corporate job while managing his firm as a side hustle. [17:55] How Adam sourced out, so he could also work his corporate job. [33:30] Adams advises how to make connections with other designers. [37:37] Adam shares the types of AHA moments he provides during his podcast and with his one-on-one clients. LuAnn Nigara and Adam Scougall's Ah-Ha Moments “I learned that design was a way to express myself as a creative outlet, but I didn’t need it to be full financial support,” - Adam Scougall “We don’t have to have someone else’s aspirational expectations on how to run a successful business, it’s what personal boundaries work for us,” - LuAnn Nigara More About Adam Scougall Adam’s story is one that is a little out of the box. We hear a lot about interior designers aspiring for luxury clients and an office full of staff. But Adam couldn’t imagine anything worse. After 18 years of leadership in his corporate life, he ventured out in 2018 to running his solo design biz full time. This lasted for 3.5 years before he returned to where he started. Corporate [with a buzzing design side hustle] After working with a broad range of clients, some great and some a nightmare, Adam became tired of having to accept jobs that could make ends meet, as opposed to fulfilling his creative juices. Covid didn’t help financially, nor an always ‘pending’ recession, and after those years, Adam realized he did not wish to pursue a ‘be all and end all’ approach to his design career. He wanted stability, steadier finances and the ability to only take on design work that fulfilled both his own and client vision. Adam now enjoys what we call a lifestyle business, balancing projects he only wants to take on whilst [now happily] holding down a full-time gig at his corporate firm of choice. He has also developed his own signature design implementation system that employs other designers to assist day to day, with Adam coming in only at key points in the project. Adam recently launched his Podcast and YouTube show ‘So You Want to be an Interior Designer’ where he shares his experiences. His aim for the show is to teach the thrills, reveal the spills and share how you can also create an Interior Design career that suits your lifestyle. Connect with Adam Scougall What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30233118

962: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 2 03/02/2024

961: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 1 03/01/2024

960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse 02/27/2024

960: Laura Hodges: The Behind the Scenes of the Southern Living Showhouse Today With Laura Hodges Welcome to a Well-Designed Business. We all know that Show Houses are big undertakings…but what if it wasn’t just one room—what if it was an entire house? Would it be worth it if it landed you in a major publication like Southern Living? My guest today, Laura Hodges, recently designed the Idea House for Southern Living. And while she put in countless hours of blood, sweat, and tears, she absolutely believes that a show house can be worth the investment. Today, she’s here to share what it takes and what you can get from a show house experience. Pick It Apart: [5:25] Laura shares how she got started with the Southern Living show house, and what her responsibilities were. [14:34] LuAnn and Laura dive deeper into the ROI for designers and vendor partners participating in such a large project. [24:34] Laura shares more about the connections and partners she worked with. [30:30] Laura reflects on the importance of diversity in the design process. [37:00] Laura discusses the practical side of how she maintained her business while doing the show house. LuAnn Nigara and Laura Hodges's Ah-Ha Moments “We started with having the confidence to say yes to a major opportunity. But this is not for the meek of hard work. This is not even just doing a regular show house where you design one room, which is a monumental project to do.” -LuAnn “It was really important to me that the design house was welcoming and accessible for a wide range of people, variety of cultures.” -Laura More About Laura Hodges Laura Hodges is an interior designer with a boutique design firm and retail shop in the Baltimore/Washington, DC area. With a focus on creating beautiful spaces that reflect her clients' taste, Laura's signature aesthetic is narrative, layered, classically tailored and modern, featuring unique vintage finds and curated art. Laura is also a brand ambassador for the Sustainable Furnishings Council, working to increase awareness for sustainable design. Connect with Laura Hodges What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30128143

959: Power Talk Friday: Traci Connell: How to Take Calculated Risks in Your Interior Design Business 02/23/2024

959: Power Talk Friday: Traci Connell: How to Take Calculated Risks in Your Interior Design Business Today With Traci Connell Welcome to a Well-Designed Business. On today’s sponsored show, Traci Connell, founder of The Gloss—a free online learning community for designers—breaks down her upcoming Mastermind program. She also walks us through her proven framework for overcoming money mindset blocks and learning how to take calculated risks that pay off in your business. Pick It Apart: [1:40] Traci and LuAnn discuss why money mindset is what truly holds most business owners back from reaching their goals. [11:13] Traci begins unpacking her RISK framework, discussing how important it is to view mistakes as learning opportunities. [15:21] LuAnn and Traci discuss why investing in your business and in yourself is a key to success. [23:48] Traci reflects on the value of knowing your numbers—and using those numbers to make smart business decisions. [39:05] Traci breaks down her coaching programs and how they can benefit you. LuAnn Nigara and Traci Connell's Ah-Ha Moments “Our money mindset belief becomes a filter by which we consciously and unconsciously make decisions.” -LuAnn “I’m so passionate about numbers because I want you to take a calculated risk, and to me the three components to doing that are having time, having money, and having a team of great people.” -Traci “I had to find a way to set myself apart in order to become the expert and specialized and even charge higher design fees.” -Traci More About Traci Connell Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture. With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes. Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board. Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021, D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more. Connect with Traci Connell A Big Thank You to Today's Sponsor: Today’s show is sponsored by The Gloss. Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30068888

958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso 02/20/2024

958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso Today With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso: Today on the podcast I’m joined by Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso, for the second in our new series, Overheard. We’re taking a trip down memory lane and talking about what we wish we knew then—spilling the tea on times we’ve tripped up, and sharing the qualified advice and business-savvy gleaned from those tough times. Because whether you’re a beginning, rising or seasoned designer, there are always mistakes made along the way, but, more importantly, lessons learned. Pick It Apart: [9:02] Alex talks about the power of saying no. [16:56] Kate talks about why setting baseline standards is important, as opposed to creating the client expectation of going above and beyond. [29:57] Kate shares a cautionary tale about scaling. [40:38] Erika tells about how she learned not to spend her client’s money as if it were her own money as a luxury designer. [44:03] Jennifer shares her origin story and how it tested not only her business, but her marriage. [56:35] Alex explains the hard-earned lesson of assumptions—when it comes to your team and your clients. LuAnn Nigara, Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso's Ah-Ha Moments “If you find yourself in a position of not being able to define—if not your niche, at least your ideal client—then you might be in that pattern of the of the yes mode. And life gets a lot better, and the job gets a lot more fun, when you're able to identify your ideal clients.” - Kate O’Hara “When you're giving somebody something for free, they need to know about it.” - LuAnn Nigara “Document. Document. Document. Write everything down. And then don't just hold on to it, but make sure you share it, or it's in a place where it can be accessed [by your co-workers] if you're not available.” - Alex Alonso “If you want a business to scale, neither you nor anyone else can be irreplaceable.” - Kate O’Hara “You will arrive, but it may be via a different mode of transportation…I think keeping that in mind, prevents you from trying to model someone else's process and really staying true and authentic to making this business part of your lifestyle.” - Erika Ward “What is meant to be is meant to be, and that was always meant to be part of my journey. So I can't hide my head in the sand about it. I just have to take my lumps and move on.” - Jennifer Stoner “The larger you let your business grow into that, the more challenging it can be, I think, to steer a change, you know, the ship keeps getting bigger, it's a little less nimble now to turn and shift.” - Kate O’Hara “There really is no perfect business. There are stagnant businesses. There are struggling businesses. But I think that if you have an abundance mindset—if you're open, if you're self reflective, if you're proactive—then you'll always find yourself on a path that's going to serve you.” - Kate O’Hara More About Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso Erika Ward Erika Hollinshead Ward is an acclaimed and published interior and furniture designer, distinguished as the visionary behind Erika Ward Interiors—a design firm and showroom celebrated for seamlessly blending contemporary and classic aesthetics. With a passion for crafting timeless interiors and fostering lifestyle and wellness, Erika has become a sought-after figure among both discerning consumers and reputable brands. Equipped with a robust background in business and finance, coupled with over a decade of experience in the interior design realm, Erika has emerged as a trailblazer in East Coast design, extending her influence to clients nationwide. Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth, leaving a trail of satisfied clients who attest to the team's meticulous attention to detail and client-centric approach. Impressively, more than eighty percent of Erika's business stems from repeat clients and referrals, a testament to the enduring quality of her work. Beyond her successful design ventures, Erika collaborates closely with renowned brands such as Home Depot, High Point Market, ADAC Atlanta, S.C. Johnson and Company, and Rowe Furniture, lending her voice as a spokesperson and brand ambassador in targeted marketing campaigns. Yet, amidst her professional accomplishments, Erika finds her most fulfilling roles in her personal life—as a devoted wife to her husband, Chris, and a nurturing mother to their five children. Kate O’Hara CEO + Creative Director, O’Hara Interiors Kate O’Hara is the CEO + creative director for O’Hara Interiors where she pioneered the interior design firm’s expansion to national markets and international clientele. Today, O’Hara Interiors is one of the most well-known interior design studios in the country whose award-winning work has been featured on the Architectural Digest, Wall Street Journal, Better Homes and Gardens and beyond. Named one of Austin’s Social Influencers and Minnesota’s Top 32 Under 32 Marketing Professionals, Kate is a sought-after speaker on topics ranging from social media, to women in business, to online branding. Jennifer Stoner Jennifer Stoner is the acclaimed design leader behind her eponymous full-service firm, Jennifer Stoner Interiors, headquartered in Richmond, VA and Charleston, SC. For close to two decades, she has been applauded as the “go to” luxury designer for prominent c-suite executives, entrepreneurs, and entertainers. From family estates to secluded weekend properties, her custom designed homes are always elegant yet approachable and personality driven. Today, her properties have captured the attention of Traditional Home, Aspire Design & Home, Forbes, and Home & Design. A noted tastemaker, Jennifer has been celebrated for her sophisticated, personality-driven style in both fashion and home. Today, she is often requested to speak at industry events educating fellow designers on creating signature business systems and VIP client experiences. Jennifer has been hand-picked to be a “Best of KBIS” judge at the upcoming 2023 KBIS in Las Vegas, NV, the industry’s leading Kitchen and Bath Industry Show. Jennifer started her career path with a business degree and law degree from the University of Florida. She went on to work as a litigator in one of the country’s largest firms and became in-house legal counsel for Mayo Clinic. While she loved the analytical side of practicing law and the project management aspects, her creative side of her soul was beckoning. She now puts her business and project management background to good use by developing signature business systems which allow her team to create VIP client experiences. Jennifer’s passion is evident in the new construction or renovation process. She enjoys being an integral member of the client’s design-build team from the very beginning, believing that the collaborative efforts of the architect, builder and interior designer will ultimately lead to the smoothest process for her clients and the best possible finished product. Jennifer’s favorite pastime is travel and she loves to explore the globe while adding to her enviable rolodex of resources and artisans for her clients. Most recently she was selected as one of a small group of distinguished designers from the US to attend two global design events. She traveled to Valencia, Spain on a sponsored trip by Tile of Spain, to Cevisama, the leading luxury tile and stone exhibit. She was also included in a select group of kitchen designers to travel with the NKBA to the German Haus Fair, an international kitchen and bath showcase. These incredible experiences are valued by Jennifer because they allow her to bring more informed and advanced offerings to her select group of clientele. Alex Alonso The studio team collective is led by design principal Alex alonso. a maximalist at heart, after years in media and entertainment on both coasts and travels abroad he launched a studio that embraces a global perspective and celebrates the power of storytelling through spaces. reflecting a distinct design approach that is all about the mix, the result is a bold sensibility he calls “modern Victorian.” Cuban-born Alex grew up under insanely humid Miami days. After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where he worked in entertainment for many years. All along he perfected his craft in his true passion, design. His travels have taken him across five continents and function as a constant source of inspiration for his designs. A voracious collector, Alex is drawn to anything with a story. Alex was recently on Bravo Tv's hit design competition series, "Best Room Wins" where his "transitional" room design earned him a coveted spread in ElleDecor.com. His room was judged by design maven and host, Genevieve Gorder, Elle Decor Editor-in-Chief, Whitney Robinson and design icon, Jonathan Adler. Connect with Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/30021873

957: Power Talk Friday: Audrey Faust: Building Wealth Through a Positive Money Mindset 02/16/2024

957: Power Talk Friday: Audrey Faust: Building Wealth Through a Positive Money Mindset Today With Audrey Faust Welcome to A Well-Designed Business. For today’s Power Talk Friday, I am joined by Audrey Faust of Faust Consulting. Audrey is an accomplished finance expert with an accounting degree, an MBA, and a NeuroCoach certification. She works with women entrepreneurs to take charge of their finances. Audrey’s clients build wealth through her non-judgmental space for learning and growth. Today’s episode is not your average finance conversation. In addition to some other tips, you may be relieved to know that Audrey gives one main strategy for building wealth that anyone, anywhere, at any time can do. And that is to change your money mindset. Pick It Apart: [3:10] Audrey explains why 80% of businesses that view their finances once a month are more successful. [12:49] How your employees can block your growth. [16:41] Audrey shares the first thing you can do to build wealth. [27:27] The importance of showing your kids examples of abundance. [31:08] Why your net worth is important in the process of building wealth. [42:38] Tactics to start building wealth. LuAnn Nigara and Audrey Faust's Ah-Ha Moments “Businesses are 80% more successful if they look at their finances monthly,” - Audrey Faust “What you focus on grows, whether it be your money or your wealth, it grows,” - Audrey Faust More About Audrey Faust Audrey Faust is an accomplished finance expert, dedicated to empowering women entrepreneurs to take charge of their finances. Audrey holds an accounting degree, an MBA, and a NeuroCoach certification, Audrey has successfully built her own multi-million-dollar wealth through various types of personal endeavors and investments. She is committed to promoting financial literacy among women, she provides a supportive, non-judgmental space for learning and growth, which has led to clients achieving great success. Audrey's vision extends beyond financial prosperity; she encourages women to attain comprehensive wealth, encompassing monetary success, time, and ultimate freedom. She equips women with the necessary tools and wisdom to confidently build wealth. Audrey’s primary goal? To help women build genuine wealth and foster enduring peace of mind concerning their financial future. When she's not working, Audrey cherishes her time with her husband, their three adult children, a grandchild, and her three four-legged friends. She loves to travel between her homes in Northeastern PA and Southwestern FL, soaking in each place's distinct charm. Connect with Audrey Faust What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29978993

956: Nina Parvaresh: Lessons Learned from Building a Global Interior Design Brand 02/13/2024

956: Nina Parvaresh: Lessons Learned from Building a Global Interior Design Brand Today With Nina Parvaresh: Hi, welcome to a Well Designed Business. My guest today, Nina Parvaresh, founder and principal of Concept-Me, is the definition of a go-getter. After training as an architect in Paris, Nina began her career at the age of 23 by jumping foot-first into a full-scale design project in the Middle East, working primarily in Saudi Arabia and Dubai. Nina has faced many unique challenges, including working in a male-dominated space in a male-dominated part of the globe, taking on projects for powerful families in the Middle East, and navigating cultural differences as she worked in various parts of the world. And yet, in many ways Nina struggles with the same things that many entrepreneurs do—trying to break away from the grind to focus on becoming the CEO. Today, she’s here to talk about the unique aspects of global design work, the importance of knowing your clients and understanding the market, and how she hopes to grow her firm. Pick It Apart: [0:27] Nina shares her story of starting her firm in the Middle East and the challenges she faced along the way. [06:55] Nina and LuAnn reflect on the importance of growth, learning, and evolution. [13:46] Nina shares how she found herself facing such a large-scale project with no experience at the age of 23. [17:36] Nina reflects on the mistakes she has made and the lessons she has learned. [25:48] Nina and LuAnn discuss what it takes to lead a large team and how to free yourself up as the CEO. LuAnn Nigara and Nina Parvaresh's Ah-Ha Moments “It’s a testament to tuning into your intuition and your gut instinct. So many times we say, don’t put a pen to paper until you get paid—and that’s usually right. But there’s a difference between going for it and taking a risk versus just laying down and doing something for free.” -LuAnn “This is not a job you can do individually. You need to be able to count on people as the years go by, and you need to be able to surround yourself with experts that are better than you.” -Nina More About Nina Parvaresh As an only child, I come from a family of strong women. With Persian roots, I was born and raised in Paris where I became an architect by training and made that my entrepreneurial pursuit. As a third-culture kid, I got to live in different cities from New York to Istanbul. This has engrained a global sense of belonging in me and fed my creative process of gathering inspiration. When I touched down in Jeddah at age 23, I was ready to grab the bull by the horns! I was excited about the opportunities I saw in the market and was hungry to make the best of it. My first project at such a young age is still one of my most important ones because it set the stage for what I’ve done since. So, in short, I remember the young excitement, the hungry ambition, and most importantly, the look on my first client’s face when I laid out my plans for their house on a 14-seater dining table and recognized that the designs exceeded their expectation! Paris has always been home, but I also lived in New York and Istanbul, which is by far my favorite city! After that, I traveled a lot but was based in Jeddah and Dubai. I have always been drawn to cities that have soul, character and an element of chaotic order. Cities make their character through their architecture and their people. The reason I chose Dubai as my checkpoint right now is its great energy, its being a hub of so many global people and its cosmopolitan appeal. I tend to grasp the energy of different cities and I am drawn to the stories they tell. As a boutique scale firm, my vision for Concept Me was to handle projects in a very holistic manner that takes the project from A to Z. Whatever we do is always focused on creating a unique personality for any space. Creativity is at the core of what we do, being able to bring life and soul to high-end residential projects. However, we also have a mission to be ‘client-centric’. My aim is to have clients that trust us blindly, tell us what they want, and then get peace of mind until we hand over the project they had seen in their mind’s eye. We’ve made this possible at Concept Me with our multi-disciplinary team and their international talent. Essentially, I am juggling a bit too many roles at the moment, which is maybe natural in a boutique scale company environment. However, I am working on this, gradually! Primarily, however, one of the key elements of my role is client management. I take it upon me to understand my client’s mindstate, to reassure them, to direct their vision and to inform them of the rationale behind our design choices and how we can bring their space to life in the best way possible. The second key element is to be the final decision maker on all design choices. As part of a multi-disciplnary team, one that is driven by creative input, it can become challenging to keep all the creative choices from different people consistent, so that’s where I come in so we can have a final, polished, cohesive space instead of a pastiche. And finally, one of the hats I wear is the business development hat, whereby I keep signing deals while heading the design department! Connect with Nina Parvaresh What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29924153

955: Power Talk Friday: Sharon Lipovsky: The Power of a Clear Vision in Your Business 02/09/2024

955: Power Talk Friday: Sharon Lipovsky: The Power of a Clear Vision in Your Business Today With Sharon Lipovsky: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with Sharon Lipovsky, owner of Point Road Studios. Sharon aims to banish the world of limiting mindsets. Sharon has helped many interior designers attain their vision, including taking an aspiring interior designer from idea to seven figure business. Point Road Studios supports human development as a required step to growing both our influence and our bottom lines. Pick It Apart: [6:42] Sharon shares an example of her own experience making the mistake of working only towards the outcomes. [17:32] Sharon explains her process of coaching clients on how to obtain their “best thinking. [26:40] Sharon describes the “vision funnel” to get to your end goal. [30:47] LuAnn and Sharon discuss the importance of listening to your inner voice. [50:18] The importance of having a diversity of perspectives within your team. [55:05] How Sharon works with interior designers. LuAnn Nigara and Sharon Lipovsky's Ah-Ha Moments “When we lead with vision we can look to the future to get inspired and also look to the past to recognize how your story may be both holding you back and propelling you towards your vision.” - Sharon Lipovsky “To be able to take action we have to have our ‘best thinking’ of what our vision will look like. Use your vision, including the feelings you get from it, to make the right decisions to keep you on the right track.” - Sharon Lipovsky “There has to be space for you to recognize when your intuition has gathered the correct data, but also honor and recognize how and when to act upon it.” - LuAnn Nigara More About Sharon Lipovsky Driven by her personal mission to banish the world of limiting mindsets, Sharon believes that there is nothing stopping you. She leverages her champion listening superpower with clients to spark awareness, shift perspectives and energize the growth process. Her work is informed by her background as a sales and marketing executive, change agent and business owner. Sharon partners with clients ranging from tech-savvy startups and founder-led enterprises to globally-recognized brands and corporate powerhouses. What unites the leaders and teams she supports is that they are reinventing the way we do business. Point Road clients celebrate that focusing on human development is a necessary step to growing both our impact and our bottom lines. Together we really can do more than the sum of our individual parts. You can connect with Sharon every Wednesday on the Design Yourself podcast where she shares tips and inspiration for how to lead a well-designed life. As part of designing her own self, Sharon relocated in 2018 from her native Washington, DC to the Catskills of NY. You can read about her adventures in reimagining home in Dwell and the New York Times. When not stewarding the visions of her clients, you might find Sharon sowing seeds in the garden with her children, delighting in the creative cuisine of her husband or cold plunging with girlfriends. Connect with Sharon Lipovsky What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: Other Resources Mentioned: - For the next 4 weeks, you can use code “luann” for additional $100 savings! /episode/index/show/awelldesignedbusiness/id/29865538

954: Brittany Farinas: Having Faith in Yourself is as Important as Having a Process 02/06/2024

954: Brittany Farinas: Having Faith in Yourself is as Important as Having a Process Today With Brittany Farinas: Today I am joined by Brittany Farinas, owner of House of One. House of One is a multifaceted Miami-based interior design firm, specializing in curated luxury residential and commercial projects. Brittany has taken leaps in her business right from the beginning, some leaps most designers are nervous to make. Working her tail off with two waitressing jobs and real estate, Brittany was able to invest in her business early on and achieve legitimacy and an increase in ROI ten-fold. Pick It Apart: [:55] Brittany explains why curating the business side is as important as curating the designs. [11:34] LuAnn explains why she thinks design professionals shy away from investing in their business in the beginning. [16:38] Brittany shares what she experienced regarding external support for her investment decisions, both positive and negative. [21:08] Brittany shares her five-year plan, which includes staging. [30:44] Brittany explains House of One. [34:51] Shares her “come to Jesus” moments. LuAnn Nigara and Brittany Farinas's Ah-Ha Moments “Being good at owning a business is just as important as being good at the designing,” - Brittany Farinas “We can all eventually reach success, but the differentiator is believing in ourselves and that we can do it as soon as possible,” - LuAnn Nigara More About Brittany Farinas House of One is a multifaceted Miami based interior design firm, specializing in curated luxury residential and commercial projects. By prioritizing creativity and an exceptional client experience, CEO and Creative Director Brittany Farinas is known for guaranteeing that every client experiences The Art of Living With Style. With their promise to deliver a distinct style of seamless luxury living, HO1 creates fluid interiors through elaborate spatial planning and FF&E selection. Making it their mission to design spaces that tell a story and exceed the expectations of their clients through high quality 3D visualization, HO1 strives to create stunning, experiential properties while encouraging their clients to become creative collaborators. At House of One, no design is ever the same. Brittany and her team are able to showcase this through custom furniture design, which is what the firm is most known for. Having designed some of the most notable interiors in South Florida and with works featured in AD Pro, Domino, Vogue Living, Wall Street Journal and Haute Residence to name a few, House of One has carved and solidified their place as one of the fastest growing and most influential firms in the interior design sphere. Connect with Brittany Farinas What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: Other Resources Mentioned: /episode/index/show/awelldesignedbusiness/id/29814968

953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography 02/02/2024

953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography Today With Raj Banyopadhyay: Today on A Well-Designed Business, I am joined by trained sex and relationship coach turned personal brand photographer Raj Banyopadhyay, of Series A Photography. We are discussing what personal branding means to him, how similar his process is to yours as an interior designer, and how he helps his clients uncover and embody their stories with powerful photos that help them connect with their audience. Pick It Apart: [8:06] Raj explains his mission as a photographer. [11:06] Raj and LuAnn discuss the nuances of branding and having a personal brand, and how it relates to interior design. [25:28] Raj and LuAnn discuss the importance of creating the moodboard for the photography session and why she got stumped with this step. [34:57] LuAnn explains why the tiger is her spirit animal. [42:46] Raj walks through what is going on behind the scenes during his photo shoots, how being a sex and relationship coach informs his photography, and the importance of attunement. [52:57] LuAnn and Raj discuss shame and how it effects both personal and professional relationships. [1:01:01] Raj his thoughts on influence and inclusivity in the historical context of photography and how that still impacts our thoughts today. LuAnn Nigara and Raj Banyopadhyay's Ah-Ha Moments “My goal as a photographer is, of course, to get beautiful pictures. But more importantly, is for you to feel safe in expressing yourself fully on camera…I love seeing the transformation that comes out in front of the camera and the transformation that they take out into the world of seeing themselves better, loving themselves better.” - Raj Bandyopadhyay “I see personal brand, as the relationship that you've created with your audience.” - Raj Bandyopadhyay “It's a difference between capturing a beautiful photograph of you, and actually capturing you. And it's a difference between creating a beautiful room that could be anywhere or creating a room that's for that specific client.” - LuAnn Nigara “The stuff that comes up for us in front of the camera is exactly the stuff that comes up for us in the bedroom.” - Raj Bandyopadhyay More About Raj Banyopadhyay In 2016, Raj was a Data Scientist at a hot Silicon Valley startup; with a comfortable 6-figure salary, status that came from success in a sexy field, and only a mild sense of mid-life dissatisfaction. Then his partner, his then-wife of 8 years, came out as transgender. Seeing his partner find joy in his true self forced Raj to ask the question, “What do I need to change in my life to feel true to myself?” That journey led him to training as a sex and relationship coach, pursuing his creative passion, and eventually, finding a fulfilling life as an artist and photographer in NYC. Today, as a personal branding photographer, he helps coaches, speakers and entrepreneurs convey their full, multifaceted, vibrant stories on camera. He's passionate about helping people feel safe to express themselves fully as human beings and to build a deep, genuine, lasting connection with their audience. Connect with Raj Banyopadhyay What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29764648

952: Jennifer Ma: The Path isn’t Always Straight and That’s OK 01/30/2024

952: Jennifer Ma: The Path isn’t Always Straight and That’s OK Today With Jennifer Ma: Today, on A Well-Designed Business, I am joined by Jennifer Ma of Dwell & Oak Interior Design Studio. Before she became an interior designer, Jennifer was a competitive swimmer, a chef, and a nursing student. She also worked in luxury beauty marketing and owned a kickboxing franchise. Jennifer put her heart and soul into each venture, and took away valuable experiences that have helped her business thrive. She believes that with determination, you can pivot your career toward the lifestyle you've always envisioned. Listen now to hear her inspiring story. Pick It Apart: [1:46] Jennifer talks about her winding path from competitive swimming to culinary school and nursing school, along with the lessons each venture brought her. [8:21] As Jennifer discusses what she makes time for in her business during downtime, LuAnn asks if she allows time for self-care. [15:35] Jennifer shares an emotional story of learning resilience. [21:39] Jennifer explains how the Good Guy Clause helped when she closed her fitness business. [27:03] LuAnn and Jennifer discuss going viral on Instagram, and Jennifer shares her best advice for getting more engagement. [42:04] Jennifer recounts how she learned the importance of client experience from her kickboxing business. LuAnn Nigara and Jennifer Ma's Ah-Ha Moments “If I really, really don’t feel it in my heart and in my gut, that it’s okay to quit something after you’ve tried and put everything into it.” – Jennifer Ma “What you put out there is what you're going to receive back.” – Jennifer Ma “The fact that you can pull a very tangible life lesson out of each is, I think, the only way we get through things like this. It's the only way we get up in the morning and are willing to face the next possibly difficult thing that we have no idea that’s coming at us.” – LuAnn Nigara “You have to show up for yourself, and you can do it. There is no straight path to your fulfilling career.” – Jennifer Ma “The difference between success by intention and success by accident or success eluding us is that review—that consistent, constant review…each time you’re going through a phase of life.” – LuAnn Nigara More About Jennifer Ma After moving into a brand new build home in San Diego, Jennifer started an Instagram account to document her love for customizing and decorating her home. Jennifer's goal was simple: Create a space that was inspired, beautiful, & that her family loved to be in. As Jennifer's online readership grew, so did her requests for interior design projects. Soon, she was being asked to design spaces--and entire homes--by online fans & followers from across the country. With that, Dwell & Oak was born; a full-scale design company grounded in Jen's firm belief that a home must be both beautiful and comfortable. In the years prior to launching her design company, Jennifer had already built and owned a thriving kickboxing franchise business from the ground up after being 12 years in luxury beauty marketing in NYC. Her success came from her commitment to excellence and appreciation for the client experience. This same talent, attention to detail, and entrepreneurial "can do" attitude has all helped her interior design business grow. Today, Jennifer remains committed to creating beautiful spaces that celebrate family, foster togetherness & connection, and are designed for everyday living. Connect with Jennifer Ma What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29708098

951: Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects 01/26/2024

951: Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects Today With Fernando Duque, Kelly O’Neil and Camia Brown: Today on A Well-Designed Business we are back with another Duke Renders-sponsored show. We are hearing from two more interior designers who absolutely love working with Duke Renders; Kelly O’Neil, founder of Kelly O’Neil Design and Camia Brown, founder of Camia Brown Interiors. As soon as Kelly and Camia started using Duke Renders in their projects, they never looked back. They now use them for all of their projects. They are sharing all of the benefits 3D renderings have for their businesses and why they recommend d Duke Renders to everyone. Pick It Apart [3:54] Camia and Kelly share why they use renderings for all of their projects. [11:01] Camia explains how having a rendering facilitates the process. [16:56] Fernando shares how he has even used renderings for his own visuals. [25:10] Camia shares a specific instance where a client was not budging on a design preference and how the rendering convinced him it didn’t look right. [26:05] Kelly and Camia share the process of working with Duke Renders. [34:12] Last thoughts and benefits to using Duke Renders in your design projects. LuAnn Nigara, Fernando Duque, Kelly O’Neil and Camia Brown's Ah-Ha Moments “Using Duke Renders for your design projects uplevels your business. It’s the next phase in technology,” - LuAnn Nigara “When you have these high-quality renders from Duke Renders, there is this instantaneous trust because the clients can see that you saw their vision and customized it to them.” - Kelly O’Neil “We listen to feedback from designers to make our process as structured as possible so they always know what to expect throughout their process,” Fernando Duque More About Fernando Duque Born in Venezuela, MBA Babson College. Serial Entrepreneur, founded more than 5 companies. I co founded Duke Renders with my brother Enrique in March 2020 in the middle of COVID 19, since then it has been a skyrocket growth with more than 100 team members today and no outside investment. We are a 3D Render studio based in beautiful Tulum, Mexico. We specialize in Interior Design and Architectural photorealistic imaging. We serve busy Interior Designers with 100% Accurate Photo-Realistic 3D Renderings of their Creative Designs. We make You and Your Clients feel Proud, Confident and Empowered at Every Single Step of the Design Process. I live in Tulum with my wife Mina, our newborn daughter Penelope and our doggy Lulu. Fun Facts: 1. I love going to the beach at 5am and do it every day! 2. Traveled the world backpacking for 2.5 years 3. Loves cooking Moroccan Food for his Moroccan Wife Connect with Fernando Duque A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Duke Renders. Other Shows Mentioned: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29652953

950: Overheard: Insights on Hiring Exceptional People 01/23/2024

950: Overheard: Insights on Hiring Exceptional People Today With Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan: Today on A Well Designed Business, I am so happy to have our roundtable discussion with four amazing #smartladys. Leadership consultants Eileen Hahn and Jennifer Tokatyan, and award-winning designers Traci Connell and Anastasia Harrison. Both Traci and Anastasia worked with Eileen and Jennifer to improve and solidify their hiring process and it resulted in clear and successful results. They are here to share their hiring experiences, how they worked together, and offer actionable tips that you do not want to miss. Pick It Apart: [11:44] Anastasia explains her situation with knowing she has the wrong team members and what she did about it. [15:15] Eileen walks us through what to do after learning the roles we need to fill and realizing the people in them don’t belong in those roles. [19:37] Traci shares her experience with hiring designers and when she decided to reach out to Eileen and Jennifer for help. [26:44] Jennifer shares her experience working with Traci and the pain points she had to face with the previous use of recruitment companies. [34:54] Anastasia shares actionable steps for those having issues with hiring and team management. [44:18] Jennifer talks about determining the accurate fit for the role you are hiring. [47:48] Eileen provides some tools for the hiring process. LuAnn Nigara and Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan's Ah-Ha Moments “Eileen let me know that I had to take hold of and understand the positions I needed to fill before hiring the people to fill them. At that point, I had people in seats, but they weren’t necessarily sitting in the right ones,” - Anastasia Harrison “Everybody wants to be happy in a job that they are good at. Employers want their employees to be happy in a job that they are good at, but many times they are in the wrong place,” - Eileen Hahn “You’re not just interviewing the candidate, they are interviewing you,” - Anastasia Harrison “It is an honor to be able to hire someone to contribute to your business,” - Jennifer Tokatyan. More About Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan Anastasia Harrison: Anastasia Harrison is a rarity in the design world – she is a trained architect and an award-winning designer. Her enthusiasm for both can be seen from concept to installation, and this energy fills each of her projects. As Owner and Principal Architect at AHD&Co, Anastasia leads a creative team best known for unconventional thinking and expertise, thus providing effortless designs. She started her career working on large infrastructure projects in the NYC metro area and worked at the original World Trade Center for nearly a decade. She then moved to Europe to do design work for brands such as Donna Karen, Giorgio Armani, Gucci, and Prada. Once back in the US, her career focused on luxury residential and hospitality design, as Director of Sustainability in NYC for Gensler. Anastasia became a leader in sustainable design and offered a new standard for mindful living with speaking engagements across the nation. In 2012, Anastasia shifted her career highlights and began working with high-profile clients on major architectural endeavors, designing legacy properties through her firm, AHD&Co. Her body of work now encompasses historic preservations, large-scale estate renovations, and new construction forever homes. Many of her clients return to her firm to seek her expertise when they secure an additional private residence or vacation home, building life-long relationships. Anastasia lives in New Jersey with her husband and two Puggles and has three young adult daughters. One of her daughters has a rare connective tissue disorder, which led her to establish a charity for children in medical crisis, the New Jersey chapter of Savvy Giving By Design. Anastasia believes there is a greater purpose to what she does in her career. Time and again, she has found that architecture and design can do more than just create beautiful spaces – beautiful design can bring great joy and great respite into the home. Traci Connell: Since founding her eponymous firm, award-winning designer Traci Connell is an expert in delivering tailored interiors that are as luxurious as they are livable. With her keen eye for design, space planning and art, Connell brings understated glamour and elegance to a vast range of high-end residential interiors, commercial projects, vacation homes and custom site-specific requests. Her inspiration is attained from her explorations of the world of design, travel, art, nature and culture. With a renewed appreciation for transforming homes into an ease of escape, Connell breaks through predictability with art curation, cutting edge technologies and custom artisan talents, weaving in special, unexpected elements into every design project. As one of the most trusted design firms in Dallas, she delivers an expertly perfected, streamlined system of service that simplifies and organizes the design process. Her impeccable eye for space planning and design, combined with the team’s in-depth knowledge of project management, proves invaluable for clients ranging from busy young families to empty nesters and those seeking vacation homes. Connell’s philanthropic work within the Dallas design community includes the Dwell with Dignity “Thrift Studio” fundraiser, a design project aimed to raise money to combat homelessness in the city of Dallas and surrounding areas. She is currently serving on the ASID Texas Community Board. Traci Connell Interiors has proudly been named a Kips Bay Decorator Show House Designer of 2021, D Home Best Designer in 2018, 2019, 2020 and 2021 and has been included on the Luxe Interiors + Design Gold List in 2018, 2020 and 2021. The firm’s work has been recognized in national and regional media publications including Luxe Interiors + Design, Wall Street Journal, Traditional Home, Modern Luxury Interiors, D Home and AD Pro among many more. Eileen Hahn: Eileen Hahn is a leadership consultant who works with firms like Anheuser-Busch, Ericson Worldwide, General Motors, Legoland, San Diego Padres, and interior design firms, as well as smaller entrepreneurial firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, and generate financial results. Eileen’s work has improved productivity, profitability, and employee work passion. It has also brought the employees joy, peace, purpose, and prosperity. Jennifer Tokatyan: Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across mul5ple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more. Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several ac5ve interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022 Connect with Anastasia Harrison, Traci Connell, Eileen Hahn and Jennifer Tokatyan What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: Other Resources Mentioned: /episode/index/show/awelldesignedbusiness/id/29606488

949: Power Talk Friday: Jessica Lackey: Clarity on Your Next Level and on the Path to Get There 01/19/2024

949: Power Talk Friday: Jessica Lackey: Clarity on Your Next Level and on the Path to Get There Today With Jessica Lackey: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with Jessica Lackey of Jessica Lackey Consulting. Her extensive experience in consulting and Fortune 500 operations leadership helps her guide businesses to grow without sacrificing the well-being of their clients, teams, and community. Listen in to learn what reaching the next level means to you and how to get there. Pick It Apart: [4:07] Jessica defines the starting point with her clients when they express that they want to reach “the next level." [11:16] The first thing to remove yourself from when you want to scale. [18:55] What to do once you have determined your goal. [23:02] Strategies to determine the first “bottleneck” if you’re trying to scale on your own with no help from a consultant like Jessica. [26:39] Jessica offers advice for when your clients are repeatedly clueless about what your pricing is and expect much less. [36:06] Understanding what “leveling up” means to you. LuAnn Nigara and Jessica Lackey's Ah-Ha Moments “If you reach the next level where you have to rainmake to support that pipeline, are you designing anymore? If not, are you OK with that? People don’t expect the fact that their roles may completely shift,” - LuAnn Nigara. “When you think about scaling your business, you need to think about how far you want to remove yourself from the business. So, the first step is to remove yourself from the backend stuff that isn’t your zone of genius,” - Jessica Lackey. More About Jessica Lackey Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community. Connect with Jessica Lackey What’s new with LuAnn Nigara Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: Audiobook: Book 2: Book 3: Connect with LuAnn Nigara LuAnn’s LuAnn’s Like Us: | Tweet Us: | Follow Us: | Listen Here: Other Shows Mentioned: /episode/index/show/awelldesignedbusiness/id/29555428

948: The Power Talk Friday Tour: An Unforgettable Day of Insights and Inspiration 01/16/2024

A Well-Designed Business® | Interior Design Business Podcast

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