Traffic Handler Podcast

We’re talking about retail marketing here… about getting new customers, making more sales, and growing your retail business with ecommerce.

Interview with an Internet Millionaire | Tom Antion 10/27/2022

Interview with an Internet Millionaire | Tom Antion Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and founder of the only licensed, dedicated Internet marketing school in the country. He's the subject of a Hollywood Documentary "The American Entrepreneur". Find Tom at … where he gives away a $27.00 e-book that has saved him millions of keystrokes and allows him to take care of prospects and customers lightning fast. You will love it. You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24544164

SEO is the Secret Sauce | Jesse Ringer 10/20/2022

Case Study with a Mommy Brand Maven | Adiyah Bell 10/13/2022

Case Study with a Mommy Brand Maven | Adiyah Bell In this episode my guest is Adiyah Bell, the creator of the very successful online mommy brand, Llama Momma (). Llama Momma makes beautiful and very practical mommy bags, pre-built for that run to the hospital to meet her new little one. Adiyah and I discussed stories of her brand development, and lessons learned along the way. She is a brilliant business owner and we had a lively discussion with valuable takeaways for other small ecomm startups. Find Adiyah on social media at adiyahdani_xo. You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24543486

Public Relations for Ecomm | Andrea Hubbert 10/06/2022

Public Relations for Ecomm | Andrea Hubbert Andrea Hubbert was a disruptor at an early age — just ask my middle school teachers who sent her home with daily report cards because she wouldn’t stop talking in class. Her methods may have changed but her spirit remains the same! Today, Andrea is a copywriter and public relations strategist who helps creatives be intentional in the ways they connect with their audiences. Andrea loves to help people and organizations in the arts and culture sector get clear on their unique message... amplify their most compelling stories... and position themselves to get seen, heard, signed and remembered by the right people. Find Andrea and learn more at You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24542988

Gigs, Side Hustles, and How to Find Them | Claire Hunsaker 09/29/2022

Gigs, Side Hustles, and How to Find Them | Claire Hunsaker Today I am completely stoked to welcome Claire Hunsaker back on the show. After earning her MBA from Stanford, Claire left a 25-year career in business to become a Chartered Financial Consultant (ChFC®). Today we tackle the topic of gigs and side hustles, and how to use them to build up income, and even to support yourself while you’re building the business of your dreams. That side hustle could even grow into your dream business! Claire is the founder of , the money community for all women. Be sure to check out Claire’s fantastic blog post on side hustles on her blog here: You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24387135

Profit. Cashflow. Freedom! | Alvin Narsey 09/22/2022

Independent Financing for Business Owners | Brandon Jenkins 09/15/2022

Independent Financing for Business Owners | Brandon Jenkins Today’s guest is my friend and colleague, Brandon Jenkins from Tier One Life Insurance. Now, take a listen to this episode and don’t click away. What we’re talking about is more like an investment that creates a bucket of cash you can use to help you fund your business. My partner and I started using these a few years ago. The policy loan feature alone is worth the time you’ll spend to understand how this works. After you listen, if you want to learn more you can find Brandon here: (And no -- there’s no kick back to me.) You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24141924

Digital Marketing Mastery | Jon Weberg 09/08/2022

Digital Marketing Mastery | Jon Weberg Jon is an American entrepreneur, top 1% consultant, & business master. By the age of 24, he is a 2X self-published author & has worked with clients in 18 industries. He is widely considered a business growth, personal development, and financial expert. He spends his time helping businesses scale profitably without outside capital. Jon says, “I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!” Find Jon at https://www.youtube.com/c/JonWeberg https://jonweberg.com You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24130110

Brand Relationships | Michael Doyle 09/01/2022

Brand Relationships | Michael Doyle Michael Doyle is CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that forges brands and drives revenue. They’ve raised over $5 billion for clients. They’ve helped 40 companies get acquired and 20 taken public. These are really big numbers, but in this episode Michael breaks down the processes for us so that small ecommerce companies can do what he’s describing. Branding is so much more than colors and logos -- and this episode takes us through the high points. Find Michael at . You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24062046

A Clinic on Selling | Tyzer Evans 08/25/2022

A Clinic on Selling | Tyzer Evans Tyzer Evans is host of the highly successful Grind. Sell. Elevate Podcast. The more we can learn or be reminded of the fundamentals of business, sales, leadership, and marketing, the better we can serve our clients in all areas of business. We really believe just learning one small tactic in business, sales, leadership or marketing can make all the difference in your business, income, and life, plus impact the lives of those clients you help every day. Tyzer has had enormous successes in business and in life. We talked today about applying the principles and techniques of selling to ecommerce stores. He says, “My goal is to help and support you to become better in sales, as a leader, and as an overall person. We can only get so far without a support system and others helping to hold us accountable. So let’s win together.” Find Tyzer at . Be sure to check out the Grind. Sell. Elevate podcast on YouTube and on your favorite podcast player. You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/24036693

How to Profit First | Rocky Lalvani 08/18/2022

How to Profit First | Rocky Lalvani Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches them how to ensure they get paid and make profit a priority! As a certified Profit First Professional he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! (PS. It's not about money at all costs, people come before money!) Find Rocky, and more of what he has to share at . You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23979636

Using Marketing Tools for Good | Kathryn Smith 08/11/2022

Does Your Business Own You? | Pete Mohr 08/04/2022

Does Your Business Own You? | Pete Mohr Pete Mohr helps entrepreneurs transform their frustrations into freedoms by using a variety of frameworks that help them cut through the chaos and overwhelm of running a business. With over 27 years as a business owner, he's refined many of his tips, tools, and techniques in the trenches within his own businesses. Pete started coaching others in business because of his belief that, ‘You own your business; it shouldn't own you’. Find Pete at https://simplifyingentrepreneurship.com You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23898720

Smart eCommerce Finance | Claire Hunsaker 07/28/2022

Smart eCommerce Finance | Claire Hunsaker After earning her MBA from Stanford, Claire left a 25-year career in business to become a Chartered Financial Consultant (ChFC®). Claire serves as a volunteer tax preparer with the IRS VITA program with an advanced certification, and processed over 250 returns in 2022. She has passed all education and testing for the Certified Financial Planner (CFP®) accreditation. She presents frequently on personal finance topics to large and small audiences, in person and online. In her mid-forties, Claire is a wife, mom, IVF warrior, and raging feminist who loves a good cozy mystery. Find Claire and learn more at . You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23864952

Comedy and Marketing: They Go Great Together | Scott Edwards 07/22/2022

Comedy and Marketing: They Go Great Together | Scott Edwards Scott Edwards has been on the fringe of show business for over 40+ years, working with the Famous...and not so Famous. Since 1980, he has been producing Live Stage Shows, Concerts, & TV with acts like Jay Leno, Bob Saget, Will Shriner, Dana Carvey, Willie Tyler & Lester, and many more! In addition, he has started over 10 companies and as an entrepreneur has owned everything from a small construction company & portable DJ business to a chain of comedy clubs and an insurance agency....oh, and also owned a submarine and a beach shack in Hawaii. Scott and I had a phenomenal conversation about the use of comedy to build shared connection with an audience. Find Scott at his website: And be sure to check out Scott’s podcast: Standup Comedy “Your Host & MC” (on your favorite podcast platform). You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23825474

Conversion Optimization for Shopify Stores | Chase Clymer 07/14/2022

Conversion Optimization for Shopify Stores | Chase Clymer Conversion Optimization for Shopify Stores Chase Clymer is the Co-founder at Electric Eye, where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where they provide online store owners with honest, actionable advice to increase their sales and grow their business. Electric Eye has helped countless ecommerce brands realize millions of dollars in additional revenue through their strategic approach to growth. Their process demystifies the strategy behind growing an ecommerce store by focusing on the KPIs that have the biggest impact on sales. Their approach even has a name - the Brand Scaling Framework. Find the Honest eCommerce Podcast on YouTube And on podcast players, like Apple Podcasts. You can find Chase and the Electric Eye team at . In this episode we used some jargon and acronyms. In case you’re not familiar, I wanted to list those here for you: AOV -- Average Order Value CRO -- Conversion Rate Optimization KPI -- Key Performance Indicators ROAS -- Return On Ad Spend UGC -- User Generated Content And where Chase mentions “GitHub repositories” -- GitHub is a place that developers hang out, share ideas and code, and collaborate on their projects. It’s a super techie environment, and not a requirement for ecomm people. You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Are you frustrated with current problems with your paid ad traffic? Costs up, conversions down, and you’re just sick of the loss of control of your ad spend? You can get enterprise grade tools, even if you’re a small brand. Check out the video and explanation here: For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23707772

Selling with Words and Numbers | Amy Biddle 07/07/2022

Selling with Words and Numbers | Amy Biddle Selling with Words and Numbers Today we’re talking about using the words in your marketing to sell more. We’re also going to talk about reading the numbers that the words produce. That way you can make better decisions in your marketing and advertising. In the show I promised two things: The link to the Facebook Ads Library: Where to learn more about direct response marketing and copywriting. Aside from collecting advertising from other sellers -- which you should do if you’re serious about your advertising -- you can learn from other copywriting experts. Get on mailing lists (online and offline). Study what’s working, and what isn’t. Find out why. Here are some classic books… books that are my favorites that I turn to over and over again. (No affiliate commission on these recommendations -- just get the books). Eugene Schwartz, “Breakthrough Advertising” This is the best price ever for this book. Used to be you could only buy this book for between $600 and $1200 dollars US. And it was STILL a bargain at that price. The next two are on Amazon, so you don’t need links. Just search there for these. Robert Collier, “The Robert Collier Letter Book” Claude Hopkins, “Scientific Advertising” and “My Life In Advertising” (two books usually published together in one volume). You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23625167

The Cross-Training Episode: Interview with an A-List Copywriter | Kim Krause Schwalm 06/30/2022

The Cross-Training Episode: Interview with an A-List Copywriter | Kim Krause Schwalm Kim Krause Schwalm was always a marketer who could write copy. She spent more than 13 years in the corporate world in various marketing positions—from Brand Manager to Publisher to launching and running the Healthy Directions supplement business and growing it to more than $23 million in sales within 3 years—before she started her freelance copywriting career in 1998. Now more than two decades later, Kim has built a reputation as one of the top A-level direct response copywriters in the country. She's racked up dozens of successful direct mail and online controls, beating legendary copywriters like Jim Rutz and Parris Lampropoulus and becoming the first female copywriter to get a Boardroom control. Kim writes winning copy for leading companies such as Soundview, Bottom Line (Boardroom), Green Valley Natural Solutions, National Geographic, and many others both in the United States and from England to Germany to Singapore. She holds a Bachelor of Science in Mathematics and Statistics from Miami University in Ohio, and earned her MBA in Marketing from Loyola University Maryland. Kim credits her creative and analytical mind and marketing know-how for giving her a must-needed edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage. When you sign up for Kim’s wildly popular emails and become one of her Copy Insiders, you’ll get her incredibly valuable, five-in-one “Ultimate A-List Copywriter’s Promo Checklist”. Simply go to www.kimschwalm.com to find out more and check out Kim’s training programs. As a Traffic Handler listener, you can use the exclusive coupon code SAVE200TH to save $200 on her Research Beast, Copywriting Velocity, or Million-Dollar Controls trainings. You can always find more at including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23565467

Means and Ends: Control in eComm Marketing | Amy Biddle 06/23/2022

5 Things to Do to Promote Your Online Store Right Now | Amy Biddle 06/16/2022

5 Things to Do to Promote Your Online Store Right Now | Amy Biddle Today’s episode features five marketing steps you can do to promote your store. My partner and I just got back from a weekend away. One of our stops included a trip to a local alpaca farm, Laurel Run Alpacas, in Hawthorne Florida. We got to meet the alpacas, and we had a tour of the farm with owner Kristin Schoenberger. Kristin cares for her small herd and manages all of the shearing and fiber production from her farm. Her beautiful fibers can be found at . If you're crafty and you're into fiber arts check out Laurel Run Alpacas and Kristin's fiber products. Kristin and I were talking business after the tour. I was thinking of all of the small business owners who could have benefited from listening to our conversation. So this episode is dedicated to online store owners who just want an outline of the basics… what to do when you’re just starting, or when you find you’re ready to grow your business. Oh, and at one point in the episode I referred to alpaca fibers as yarn. I’ve been corrected and I won’t make that slip up again! And keep reading for more small business help… You can always find more at , including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23423957

Video Stories & Branding Stories | Peter Guzzo 06/09/2022

Video Stories & Branding Stories | Peter Guzzo Today’s guest is Peter Guzzo. He's Executive Producer and Director at KestumBilt -- an award winning video, film, and digital content production company. Pete and the team at KestumBilt have decades of experience expressing brand stories for retailers. With the confidence that comes from long experience together, they're ready to help share on-brand stories with the right audiences. And speaking of audiences, if you're trying to reach Spanish speaking markets, check out KestumBilt.com for information on Spanish markets and language, as well as English language productions. I had a ton of fun preparing for this quick conversation with Pete. He joined me from a set, between projects on a shoot. So this is a short but power-packed episode. What ideas does this conversation give you about video production for your brand? You can find Pete and the team at https://KestumBilt.com. There you’ll find stories about their client work, and examples that are just stunning. The work isn’t just beautiful. It’s effective as well. They create productions that really move the needle for businesses. You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23317004

Making Your Website Accessible | David Gibson 06/02/2022

Making Your Website Accessible | David Gibson Today’s guest is David Gibson, of Propeller Media Works. David leads a team of A-level professionals who deliver creative ADA compliant websites that entice, engage, and convert. They are proactive partners who steer clients away from danger when it comes to website design. Yesterday it was mobile and responsive design. Today it is website accessibility to provide Sect. 508 and ADA compliance. Under the brand , they have a dedicated team of accessibility specialists - each with over 18 years in digital accessibility - to provide best-practice WCAG audits, remediation guidance, training, and policy consulting. David and I had a deep conversation about making your site accessible. We talked about some of the pitfalls in the shark infested waters of accessibility. My own interest in the topic is personal. I have a few friends who use screen readers to navigate their online work. One friend lost his entire business when the tools he was using overnight removed support for any screen readers. He was devastated and it took years for him to recover his business. David shared a blog post called “Why Accessibility Overlay Solutions Fail to Protect or Serve”. https://www.accessibility.works/blog/avoid-accessibility-overlay-tools-toolbar-plugins/ About a half-hour into our conversation, we discussed Schema markup, and whether screen readers can read this data to help users. I was amazed at the complexity of the answer, and learned about ARIA (Accessible Rich Internet Applications). In the time that’s passed since this recording it’s possible that Schema markup can be used in accessibility measures. So please make sure you’re using all available tools,so you can support people who use your site. Learn about the web accessibility IRS tax credit for accessibility work on your site. (This is not financial or tax advice. Check with your tax advisor to learn if this tax credit will work for you.) You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23260472

Making Decisions with Data and Tech | Cameron Blake 05/26/2022

Making Decisions with Data and Tech | Cameron Blake Today I speak with Cameron Blake of Ashford Creative. Cameron Blake has worked in the digital marketing space for more than 8 years and is the Founder of Ashford Creative, a digital agency that helps clients generate business outcomes and accelerate growth for clients through creative solutions, innovative strategies, and marketing campaigns. As part of leading Ashford Creative, Cameron has worked hard to build long-lasting relationships with clients and partners. With over 300 projects and campaigns managed, Cameron and his team know how important it is to let the data guide design and strategy. He lives in Fort Worth, Texas with his wife Brittany and their two children. Reach Cameron Blake at https://ashfordcreative.com. You can always find more at https://amybiddle.me, including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released. Mentioned on today's episode is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: Also mentioned in the show -- you can join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: Get free ad techniques… discussions on what’s working now… starting and scaling… and more. Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode. Podcast music by Dan Lebowitz. https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w Post production by Melinda Fries. Production Consultant Laurie Carnes. /episode/index/show/b1d32b1c-d808-47bf-b9ef-fb3ae8f2a95d/id/23217191

SEO for Shopify | Denise Millet 05/19/2022

Warm Market Selling | Isobel Burns 05/12/2022

Four Stages to Automated Sales | Misty Mozejko 05/05/2022

ECommerce Shopify Store Masterclass | Dan Nikas 04/28/2022

Winning at Talking to Your Customers | Gwen Hutchings 04/21/2022

Traffic Handler Podcast | Intro Episode 04/14/2022

Put a Stamp on That | Doberman Dan 04/14/2022

Traffic Handler Podcast

TOPICS